JP2003325282A - Method for displaying merchandise and package box - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To neatly arrange merchandises for display. <P>SOLUTION: Package boxes 10 are formed to be same in size and outer shape to individually store each merchandise, and to be self-standing and aligned. Reading information 11 concerning the merchandises is displayed at substantially the same position on the outer surface of each box 10. The boxes are displayed in an alignment state on the display shelf 1 in a store to direct reading information 11 about the merchandises in the same direction. Thus, a customer can take out the desired package box 10, and also the merchandises are managed by reading the reading information 11 by a reader. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a display method and a packaging box for products displayed and sold at stores.

[0002]

2. Description of the Related Art When a product is sold, the product is displayed in stores in a packaging box or package. The packaging boxes and packages used for this display are arbitrarily determined by the manufacturer / seller according to the shape and size of the product.

For example, for a CD-ROM or the like, a rectangular parallelepiped packaging box is used and is housed in the packaging box together with product manuals and the like. Such packaging boxes are placed on display shelves in stores for sale. On the other hand, for parts such as a mouse, a cover is formed by fitting a transparent film to the outer shape of the mouse and the like, and the mouse and the like are stored in the cover and attached to a mount. Such a package is hung on a hanging rack provided at a store for sale.

[0004]

As described above, in the conventional packaging of products, even if the same product genre of the same manufacturer is used,
In addition to being displayed in stores in various sizes and outer shapes, if the manufacturers are different, even products of the same size and outer shape have different sizes and shapes. For this reason, in a store that displays and sells products, products of different sizes and outer shapes are displayed on product shelves of the same product genre, which causes a problem of spending a lot of time in orderly display. ing.

Further, in the conventional packaging form, the display place of the information about the product is different, and depending on the display method, there are many cases where the customer has to take out the product from the display shelf and confirm it. . Similarly, at the time of in-store inventory and confirmation of shortages, unless the displayed merchandise is taken out or moved, the information such as the bar code relating to the merchandise cannot be read, which is a troublesome work.

Further, when preparing a shelf allocation plan for effective display on a limited store floor area, it is difficult to prepare in advance because the size and the outer shape of the packaging form of the products are different. There is. In particular, in the display of replacements of hot-selling new products, it is not possible to grasp the size and the external shape until the time when the products are released, and it is compelled to examine the display at the shop on the day of the release.

[0007] In particular, for small items such as personal computers and video equipment accessories, it is necessary for the store visitors to easily compare the products with each other and to display the desired products easily. Due to the form, it is difficult to display the items neatly, and it is difficult to meet such demands.

It is an object of the present invention to provide a method of displaying products and a packaging box capable of solving all the above-mentioned problems of the related art by enabling organized display of products. .

[0009]

In order to achieve the above object, a method of displaying products according to a first aspect of the present invention is to provide read information regarding products in which packaging boxes individually storing the products are provided at substantially the same position on the outer surface. The products are displayed side by side in an aligned state on the display shelves in the store so that they are in the same direction, so that the customer can take out the desired packaging box and read the read information with the reading device to enable product management. And

According to the present invention, the packaging boxes for individually storing the commodities are arranged and displayed in an aligned state, so that the display work of the commodities is facilitated. In addition to making it easy for the customer to search for and compare products, it is possible to give the customer the impression of a tidy store.

Further, since the information on the products such as the product barcode is displayed side by side in the same direction, it is possible to use a portable reading device at the time of inventory taking in the store and to read the portable reading device. When collecting the product information of the inventory in the shelf by using the device, the product can be displayed as it is. Therefore, it is possible to save the trouble of taking out the product from the shelf, reading the product barcode on the surface, and then returning the product to the shelf as in the conventional case.

A second aspect of the present invention is the method of displaying a product according to the first aspect, wherein the read information regarding the product is a product number code, a serial number code, a packaging number code, an arrival management code, and a display management. It is characterized in that it is provided on the outer surface of the packaging box by any one of a plurality of barcodes, a two-dimensional barcode, a magnetic stripe, or an IC chip, which contains any information of the code.

According to the second aspect of the present invention, since the read information related to the product includes, in addition to the product code information, any one of the manufacturing number code, the packaging number code, the arrival management code, and the display management code, the information is thus included. It is also possible to manage manufacturing distribution information such as product manufacturing date, packaging date, arrival date, and display date. Therefore, when a manufacturing problem related to quality, a packaging problem, or a distribution problem occurs, the follow-up investigation can be performed. Further, it is possible to directly read such information from the displayed products, and thus it is possible to easily manage the expiration date of distribution / stock.

Since the read information is provided on the outer surface of the packaging box by any one of a plurality of barcodes, a two-dimensional barcode, a magnetic stripe, or an IC chip, the read information is provided on the outer surface of the packaging box. It can be easily managed by reading the management information. For example, by using a plurality of bar codes, the display store and the display date can be recorded in addition to the product code, and the number of days of store inventory can be read from the packaging box and managed.

When a magnetic stripe or an IC chip is used, information can be added later. Therefore, for example, after recording the serial number code at the manufacturing stage,
The packaging number code is additionally recorded at the packaging stage, and the receipt management code for managing the arrival date, the receiving store, etc. is recorded at the distribution stage, and the display management code for managing the display date, display shelf, etc. is displayed at the store. You can make additional recordings when you do. As a result, the products can be managed more accurately.

A third aspect of the present invention is a packaging box used in the method for displaying goods according to the first or second aspect, which is self-supporting and alignable, and has the same size and the same outer shape. And

According to the present invention, since the packaging box is formed so as to be self-supporting, the packaging box can be displayed without any problem on the floor or the shelves as long as it has a slightly inclined surface or flat surface, and products can be stacked and displayed. Therefore, it is not necessary to use a dedicated display shelf or display equipment, the display space in the store can be generalized, and the display form can be easily changed.

Further, since the packaging boxes are formed in the same size and the same outer shape that can be arranged, they can be easily transported and the products can be displayed in an organized state. Therefore, it is possible to quickly find the desired product, take out the product from the display state and check it,
There is no need to compare with each other, which can contribute to sales promotion. Furthermore, since the outer shape and size of the product are fixed, a shelf allocation plan can be quickly and easily produced.

A fourth aspect of the present invention is the packaging box according to the third aspect, wherein the packaging box is formed in a uniform size and outer shape for each product genre.

According to the fourth aspect of the present invention, only products of the same product genre can be displayed on the shelves or the display corners in an aligned state. Therefore, it is extremely easy to find a desired product by changing the method of sorting and displaying for each genre.

Regarding such packaging boxes of uniform size and outer shape for each product genre, the manufacturer / sales manufacturer is informed in advance of the standard of the packaging box so that even different manufacturers can use the same size and shape. A packaging box can be used. Further, by unifying the display of the read information regarding the product displayed in the packaging box and the display of the product name, the product standard, etc., it becomes easy for the customer to find the product. As described above, with the unified size and outer shape, the packaging boxes can be mass-produced, the manufacturing cost of the packaging boxes can be reduced, and the distribution including the display in the store can be rationalized.

According to the present invention as described above, an O
It is possible to effectively function at the time of display, shelving allocation, and display inventory management in a store that sells accessory products such as A-device, camera, and video equipment, recording media such as software, and consumable parts.

[0023]

BEST MODE FOR CARRYING OUT THE INVENTION The present invention will be specifically described below with reference to embodiments. FIG. 1 shows a display state of products according to an embodiment of the present invention.

A plurality of display shelves 1 are properly assembled in the vertical direction and the left-right direction at the store front so that products can be displayed along the longitudinal direction of the display shelves 1 at each stage. . In the display shelf 1 of this form, the partition plate 2 stands up, whereby the products are displayed on both sides of the partition plate 2.

On the display shelf 1, a plurality of packaging boxes 10 are arranged in a laterally aligned state. Each packaging box 1
0 stores individual products (not shown) and, if necessary, stores manuals for the products (not shown) such as instruction manuals. In this way, by arranging in a side-by-side arrangement, the customer can take out the packaging box 10 from an arbitrary position and increase the willingness to purchase, thus contributing to sales promotion.

All the packaging boxes 10 arranged are formed in a rectangular parallelepiped shape having the same height, width and thickness.
As a result, all the packaging boxes 10 have the same size and the same outer shape and can stand on their own, so that the carrying work and the aligning work can be performed extremely easily. Further, the read information 11 regarding the stored products is provided at substantially the same position on the outer surface of all the packaging boxes 10.

The read information 11 regarding the product is provided near the lower portion of the one side surface 10a on the same side in each packaging box 10. In this embodiment, the read information 11 regarding the product is formed by a row of barcodes. Read information about products consisting of barcodes 11
Is formed by encoding product code information such as product name and type, manufacturer, selling price, etc., and can be read by a portable bar code reader (not shown) arranged at a store. The read information 11 on a product consisting of a bar code may be printed or pasted on the packaging box 10 by the manufacturer, or the bar code seal may be pasted on the store side when the product is received.

At the storefront of the store, the packaging boxes 10 are arranged side by side on the display shelf 1 so that the read information 11 regarding the products has the same orientation (in this embodiment, the front orientation). In this way, the read information about the product 11
With the same orientation, the products can be read by a reading device such as a bar code reader with the products still aligned on the display shelf 1, and the product management such as the number of displays and the number of stocks can be easily performed. It will be possible.

FIG. 2 shows another embodiment of the packaging box.
Similar to the packaging box 10 of the first embodiment, the packaging box 15 has a rectangular parallelepiped outer shape and can stand in the longitudinal direction. Further, the packaging box 15 can stand alone in the horizontally long direction as well as in the vertically long direction. When self-supporting in the laterally long direction, the side surfaces 15b having large areas overlap each other, so that the packaging boxes 15 can be stacked and aligned.

The packaging box 15 is arranged and displayed side by side on the display shelf so that one side surface 15a faces the aisle side of the store. All of the packaging boxes 15 arranged side by side are formed in a rectangular parallelepiped of the same size, and can be displayed in an organized state.

Further, on the side surface 15a facing the aisle side, there is provided a display portion 16 of the stored product name. Further, below the display unit 16, read information 17 regarding the product is provided by printing, pasting or the like. The position of the display unit 16 and the read information 17 regarding the product is
Not only the products of the same maker but also the products of different manufacturers are in a unified position. By setting the display unit 16 at the unified position, it becomes possible for a visitor to easily find a desired product.

The read information 17 relating to the product in this embodiment is formed by the bar codes 17a and 17b in the upper and lower two stages. The bar code 17a in the lower row encodes the same product code information as that in the first embodiment, and the bar code 17b in the upper row stores information about the distribution of the product such as the manufacturer of the product, the wholesale store, and the store. It is coded. At the storefront of the store, the product sales data can be grasped by reading the lower bar code 17a, and the product flow including the manufacturer can be grasped by reading the upper bar code 17b. You can Therefore, it is possible to grasp detailed information about the product. Even in this case, the packaging box 1
While keeping the 5 arranged on the display shelves in the store, use a reading device such as a bar code reader to display the upper and lower bar codes 17
Since a and 17b can be read, the product can be grasped by a simple operation.

In this embodiment, a photograph of the product,
It is possible to display the product features and uses on the side surface 15b having a large area, and to display the product standard, specification description, etc. on the side surface 15c having a large area on the opposite side.
By displaying in this way, when the customer takes out the packaging box 15 from the aligned state, it becomes possible to accurately grasp the content of the product inside.

FIG. 3 shows another form of the packaging box display. A plurality of partition plates 2 are provided on the upper surface of the display shelf 1, and packaging boxes 20 and 30 that individually store products of different product genres in regions divided by the partition plates 2.
Are on display.

Since the packaging box 20 has a thin rectangular parallelepiped outer shape, all of the packaging box 20 is self-supporting and is formed in the same size and the same outer shape. This packaging box 2
The 0s are arranged on the display shelf 1 in an aligned state so that the front surface 20a thereof faces the aisle side. A transparent window 21 is provided on the upper portion of the front surface 20a of the packaging box 20 so that the stored products can be viewed from the outside. The transparent window 21 can be formed by providing a notched opening on the front surface 20a of the packaging box 20 and attaching a transparent film to this opening, but it is also possible to use only the opening.

Compared with the packaging box 20, the packaging box 30 has a low height and accommodates a product having a depth. The packaging box 30 is self-supporting and has the same size and the same rectangular parallelepiped shape. The packaging boxes 30 are also arranged on the display shelf 1 in an aligned state so that the front surface 30a faces the aisle side. On the upper part of the front surface 30a of the packaging box 30, a product name display 31 of the stored product is provided by printing, pasting or the like.

In such packaging boxes 20 and 30,
Since the front faces 20a and 30a are aligned so as to face the aisle side, a visitor can take out and purchase the packaging box in the front row. Also, any of the packaging boxes 20, 3
Even in the case of 0, if the product genre is the same, a packaging box unified for each product genre can be obtained by setting a size and an outer shape capable of accommodating the maximum size product in the product genre.

Fronts 20a, 3 of the packaging boxes 20, 30
At the lower part of 0a, read information about two products, which is composed of bar codes 22 and 32 in which product code information is coded and bar codes 23 and 33 in which serial numbers are coded, is provided by printing, pasting, or the like. . By providing the bar code 23, 33 of the manufacturing number,
The manufacturing date can be easily determined. Therefore, when a problem in product quality occurs, it is possible to accurately collect the product from the store. Further, even in daily management of shelf inventory, long-term display and grasp of immovable inventory can be performed on a product-by-product basis.

As shown in FIG. 1 and FIG. 3 above, by arranging and displaying the packaging boxes that individually store the products in an aligned state, it is easy for the customer to find the desired product and the store is tidy and clean. Can give the impression of. Also,
Since the read information about products is displayed side by side in the same direction, it is possible to use a portable reading device during store inventory and display product information such as shelf inventory with the packaging box displayed. Can be collected. Therefore, it is possible to save the trouble of taking out the product from the shelf, reading the product information code, and then returning the product to the display shelf as in the conventional case.

In the above embodiment, the bar code is used as the read information about the product, but in the present invention, in addition to this, a two-dimensional bar code, a magnetic stripe,
An IC chip can be used. Since a large amount of information can be recorded by these recording means, it is possible to grasp a lot of information about the product.

In particular, when a magnetic stripe or an IC chip is used, information can be added later, so information recording at the manufacturing stage, additional recording at the packaging stage, information recording at the distribution stage, Information can be recorded at the display stage in the store, and more accurate management of products can be performed.

Further, as the read information on the product, in addition to the product code information, any one of the manufacturing number code, the packaging number code, the receipt management code, and the display management code can be included. This makes it possible to manage the manufacturing distribution information such as the manufacturing date, the packaging date, the arrival date, and the display date of the product. Therefore, it is possible to smoothly and accurately carry out a follow-up investigation when a manufacturing problem relating to quality or the like, a packaging problem, or a distribution problem occurs. Further, by automatically reading these pieces of information directly from the packaging box of the displayed products, it is possible to easily manage the deadline of distribution / stock.

The production number code and the packaging number code are the production lot, the production date, the production factory, the packaging date,
It is information that can be searched back up the packaging line. They are,
The manufacturer or retailer has a barcode or magnetic stripe,
Record on the packaging box by IC chip.

The receipt management code and the display management code are searchable information of the date of receipt of receipt, the place of receipt, the date of display, and the place of display (store or display shelf) at the distribution / sales stage. These are recorded by distributors and distributors. When this recording means is a magnetic stripe or an IC chip,
Additional records can be recorded. In the case of a bar code, additional information can be printed as a sticker, and this sticker can be attached and added.

FIG. 4 is a flowchart showing an example of the display management work. In FIG. 4, the management work is performed by using an IC chip capable of non-contact additional recording and capable of recording a large amount of information from manufacturing to distribution / display.

Step S41 is a packaging process,
The sales maker sets a packaging box of a uniform size and outline for each product genre on the product packaging line, and stores and packages the product. At that time, the product code, serial number code, packaging code (packaging date, etc.) on the IC chip attached to the packaging box
To record.

Step S42 is a shipping process. At the time of shipping, the shipping destination code and shipping date are additionally recorded in the IC chip.

Step S43 is a receiving step. At the sales store that has received the arrival of the product, the receipt date is additionally recorded on the IC chip and stored in the store inventory yard.

Step S44 is a display process, in which the display shelf code and the display date are additionally recorded on the IC chip when the product is taken out from the store inventory yard and displayed at the store.

Step S45 is a sales process. When a customer brings a desired packaging box from the display shelf, the PO at the store
The IC chip reading device connected to S reads product information, collects sales record information, and additionally records sales date and purchaser information (member code, etc.) on the IC chip. When a customer brings in a product due to a malfunction or a return, the customer confirms the manufacturing history and the retailer based on the IC chip information on the packaging box and accepts it.

Step S46 is an inventory of daily display management work. When inventory is displayed for a product displayed at a store, a portable IC chip reader is brought and the packaging boxes arranged on the display shelf are scanned. Read the IC chip information and record the physical inventory information of the displayed products.

In FIG. 4, the case where the recording means of the read information regarding the product is the IC chip capable of additionally recording is explained.
Similar management work can be performed by printing the receipt management code and the display management code on a barcode (including a two-dimensional barcode) at the time of arrival at the distribution store or at the time of display and attaching the barcode to the packaging box.

As described above, by providing the manufacturing / distribution management code in addition to the product code information in the packaging box, an individual ID can be assigned to each packaging box. Then, by adding reading information representing individual IDs to the packaging box, a non-contact type reading device (for example, a remote scan barcode reader or an IC chip reading device) collects inventory information without duplication. It is possible to eliminate the conventional mistake-prone work such as confirmation / input of the same product quantity.

[0054]

According to the first aspect of the present invention, since the packaging boxes in which the products are individually stored are arranged and displayed in an aligned state, it is easy for a visitor to find the product and the impression of an organized store. Can be given. In addition, since the packaging boxes are displayed side by side so that the read information about the products will be in the same direction, a portable reading device can be used during store inventory, and the products can be displayed on the shelf inventory as they are displayed. Product information can be collected, and product information can be obtained quickly and accurately.

According to the second aspect of the present invention, since the read information regarding the product includes, in addition to the product code information, any one of the manufacturing number code, the packaging number code, the arrival management code, and the display management code. It is also possible to manage manufacturing distribution information such as product manufacturing date, packaging date, arrival date, display date, etc., and when a manufacturing problem related to quality, packaging problem, distribution problem occurs. , That follow-up can be done. Further, since these pieces of information can be directly read from the displayed products, it is possible to easily manage the expiration date of distribution / stock.

According to the third aspect of the invention, since the packaging box is formed so as to be self-supporting, it is not necessary to use a dedicated display shelf or display equipment, and the display space in the store can be generalized. It is easy to change the display form. In addition, since the packaging boxes are formed in the same size and outer shape that can be aligned, they are easy to transport and handle, and
It is possible to display products in an organized state, quickly find the desired product, and it is not necessary to take out the product from the display state for confirmation and to compare with each other, which can contribute to sales promotion it can. Furthermore, since the outer shape and size of the product are fixed, a shelf allocation plan can be quickly and easily produced.

According to the invention of claim 4, only the products of the same product genre can be displayed in an aligned state on the shelves or the display corners. Therefore, by changing the method of the aligned display for each genre, It is extremely easy to find the desired product.

[Brief description of drawings]

FIG. 1 is a perspective view showing a display state of products according to an embodiment of the present invention.

FIG. 2 is a perspective view showing another embodiment of the packaging box.

FIG. 3 is a perspective view showing a display state of products according to still another embodiment of the present invention.

FIG. 4 is a flowchart showing an example of display management work.

[Explanation of symbols]

1 Display shelves 10, 15, 20, 30 Packaging boxes 11, 17, 22, 23, 32, 33 Read information on products

Claims (4)

[Claims] 1. A packaging box in which products are individually stored is displayed in an aligned state on a display shelf at a store so that read information about the products provided at substantially the same position on the outer surface has the same direction.
A method of displaying products, wherein a customer can take out a desired packaging box and read the read information by a reading device to manage the product. 2. The read information regarding the product includes, in addition to the product code information, any one of a manufacturing number code, a packaging number code, an arrival management code, and a display management code.
The method for displaying goods according to claim 1, wherein the method is provided on the outer surface of the packaging box by one or a plurality of bar codes, a two-dimensional bar code, a magnetic stripe, or an IC chip. 3. A packaging box used in the method for displaying goods according to claim 1 or 2, wherein the packaging box is self-supporting and alignable, and has the same size and the same outer shape. 4. The packaging box according to claim 3, wherein the packaging box is formed to have a uniform size and outer shape for each product genre.