JP2003281393A - Copyrighted work distribution system and its method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a copyrighted work distribution system for improving the arrival rate of advertisement information. <P>SOLUTION: The copyright work distribution system is provided with an copyrighted work recording area 16, an advertisement information recording area 22, a member information recording area 24, an advertisement-attached copyrighted work distribution means 26 for certifying a member 12 on the basis of certification information in response to an access from the member 12, selecting advertisement information 20a having the highest priority from an advertisement information recording area 22 on the basis of attribute information, selecting a digital copyrighted work 14 requested by the member 12 from the copyright work recording area 16, automatically transmitting the selected advertisement information 20a to the member 12, and then automatically transmitting the digital copyrighted work 14 to the member 12, and a royalty recording area 28 for recording a royalty for the distributed digital copyrighted work 14 in relation to an advertiser 18 of the distributed advertisement information 20a. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a work distribution system for distributing a digital work with prefix information via the Internet.

[0002]

2. Description of the Related Art In the conventional music distribution system, a general user accesses a music distribution server via the Internet, inputs an e-mail address, a residential area, and attribute information of an age group and completes membership registration. , Provided a service that allows free recording of dozens of music CDs or free listening to music in a stream format instead of viewing a burner advertisement displayed on a browser.

In this music distribution system, a copyright fee for music distributed from a music CD sales income and an advertisement income obtained from an advertiser is paid to a record company by a site operator, and members can be provided with free music distribution. it can. Using this system solves the copyright issue.

[0004]

However, in the conventional music distribution system, when more members actually listen to the stream format or record the music CD, the sales revenue of the music CD and the advertisement are fixed. There is a limit to paying all copyright fees from income. Therefore, there is a problem that the number of recordable music CDs and the number of members must be limited.

[0005] Further, the purpose is to link the payment of copyright fees for digital works to the increase of the advertisement arrival rate of a specific company, and to provide the distribution service of the advertisement information or the collection service of the questionnaire information to the optimum members. To do.

Further, there is provided an advertisement or a copyrighted work distribution system with a questionnaire survey for surely delivering a high-impact audio or video advertisement to a user terminal via the Internet when distributing a copyrighted digital work. With the goal.

[0007]

In order to achieve the above object, the copyrighted work distribution system according to the invention according to claim 1 is connected to the Internet 10 as shown in FIG. A literary work distribution system for distributing a literary work 14, in which a literary work recording area 16 in which a digital literary work 14 is recorded, and advertisement information 20a relating to an advertiser 18 individually or in combination with a character, a still image, a moving image, and a voice are recorded beforehand. Advertising information recording area 22 and member 12
Member information recording area 24 for recording attribute information and authentication information of
Then, in response to the access from the member 12, the member 12 is authenticated based on the authentication information, the advertisement information 20a having a higher priority is selected from the advertisement information recording area 22 based on the attribute information, and further, from the copyrighted material recording area 16. The member 12 selects the desired digital work 14 and the selected advertisement information 2
0a to the member 12 and then automatically sends the selected digital work 14 to the member 12.
A copyright fee recording area 28 in which the copyright fee for 4 is recorded in association with the advertiser 18 of the distributed advertisement information 20a;
Equipped with.

Here, each recording area is a portion for recording digital information provided in a recording device such as a magnetic hard disk. Member attribute information includes age group, gender, occupation,
Personal information including hobbies, annual income, and address. Also,
It is possible to select whether to store the digital work 14 in the work distribution server 1 or the external work server 2, and when the work is stored in the external work server 2, the work The URL address for accessing the product is recorded in the copyrighted work distribution server 1. Further, the priority order of the advertisement information is determined by the matching coefficient between the advertisement information and the attribute information, which are categorized based on the sex, age group, annual income, etc. The authentication information is composed of an ID and a password.

With this configuration, the advertisement information 20a that matches the attribute information of the accessed member 12 can be provided, and the advertisement information can be surely provided to the member before the start of distribution of the digital work 14. You can Further, the copyright fee of the distributed work can be recorded in association with the advertiser.

In order to achieve the above object, the literary work distribution system according to the second aspect of the present invention, for example, as shown in FIG. 1, distributes the digital literary work 14 distributed by the literary work with advertisement distribution means 26. A market research recording area 30 for recording information in association with attribute information is further provided.

Here, the distribution information is information for displaying the fact that what kind of digital work was distributed to members having what attributes at what time.

[0012] With this configuration, a market research on what kind of digital works are popular by category such as age group, annual income group, and gender is automatically performed based on the distribution information and the attribute information of the accessed member. Can be carried out in a specific manner.

In order to achieve the above object, the copyrighted work distribution system according to claim 1 or 2 according to the invention of claim 3 is, for example, as shown in FIG. When the distribution history of 20a is recorded and the advertisement information 20a having a high priority is selected from the advertisement information recording area 22, the undistributed advertisement information 20a based on the distribution history.
Is to be selected.

Here, a distribution record of advertisement information can be used as the distribution history. Further, the distribution history can be reset each time the member accesses, but it is also possible to inherit the previous distribution history and determine the priority of the advertisement information for new access by category. Furthermore, when all the advertisement information provided to the specific member reaches the state where the first distribution has been completed, whether the distribution history is reset or whether the second distribution or the third distribution is undistributed is performed. Record.

With this structure, the member can receive new advertisement information from the advertisement information that most matches the attribute information when accessing the copyrighted material distribution system. Therefore, the copyrighted material distribution system distributes a new advertisement each time the program is accessed or the program is changed.

In order to achieve the above object, the copyrighted work distribution system according to the invention according to claim 4 is connected to the Internet 10 as shown in FIG.
A copyright distribution system for distributing a digital copyrighted work 14 to a copyrighted work recording area 16 for recording the digital copyrighted work 14, and a market research recording area 30 for recording questionnaire information 20c about pre-registered services and products. , A member information recording area 24 for recording the attribute information and authentication information of the member 12, and responding to an access from the member 12, authenticating the member 12 based on the authentication information, and prioritizing from the market research recording area 30 based on the attribute information. The questionnaire information 20c with a high ranking is selected, the digital work 14 desired by the member 12 is selected from the work recording area 16, the selected questionnaire information 20c is automatically transmitted to the member 12, and the member 12 responds. The digital work selected by the member 12 after the information is collected and recorded in the market research recording area 30 in association with the attribute information. A questionnaire with copyrighted material delivery means 32 to automatically deliver 4c, distributed digital work questionnaire information has been delivered a copyright fee to the 14c 2
The copyright fee recording area 28 is recorded in association with the survey requester 18 of 0c.

Here, in the questionnaire information, questions such as recruiting conditions, financial transaction conditions, sales item presenting conditions, job seeking conditions, service presenting conditions and the like can be simply answered in a check box format on the member's terminal. Is displayed.

In order to achieve the above object, the copyrighted work distribution system according to claim 1 to claim 4 according to the invention of claim 5 is, for example, as shown in FIG. Based on the purchase registration information 38 transmitted from the member 12, it is determined whether or not the copy 34 corresponding to the copyrighted material 14 has been purchased. If the determination result is yes, the copy 3
It further includes a refund money recording area 40 for recording the refund money for the purchase amount of No. 4.

Here, the duplicate corresponds to a music CD 34b obtained by duplicating a literary work such as a music piece or an original sound file 34a distributed on the Internet 10, and this original sound file 34a.
Has been converted into a compressed format such as MP3. The member 12 purchases the original sound file 34a from the copyrighted work server 2 via the Internet 10, or the member purchases the music CD 34b from the store 36.

The purchase registration information 38 is a music CD 34b.
Alphanumeric string code that you manually input the product code of, or music CD read by the member 12 computer terminal
Codes such as title information and copyright information in 34b that are automatically acquired can be used, and purchase declaration information including a purchase number and the like obtained when the original sound file 34a is purchased online can be used. Further, the purchase registration information 38 includes information such as store information, the purchase price of the duplicate, the purchase date and time, and the like.

[0021] With this configuration, it is possible to record and save the reduction money for the purchase price of the copy 34 corresponding to the digital work 14 viewed by the member.

In order to achieve the above object, the method for distributing a copyrighted work according to the invention according to claim 6 is, for example, as shown in FIGS. 1 and 4, connected to the Internet 10 to send a digital work 14 to a member 12. A method for distributing a copyrighted work to be distributed, which includes a step of recording a digital work 14 in a work recording area 16, a step of recording moving image or audio advertisement information 20 about an advertiser in advance in an advertisement information recording area 22, 12 attribute information and authentication information are recorded in the member information recording area 24, and in response to an access from the member 12, the member authentication processing 103 is performed based on the authentication information, and the priority order is determined based on the attribute information. High advertisement information 2
0 from the advertisement information recording area 22 is selected 108,
Further, after selecting the digital work 14 desired by the member 12 from the work recording area 16 and automatically transmitting 104 the selected advertisement information 20 to the member 12, the selected digital work is selected. Item 14 to the member 1
Copyrighted work distribution process 110 with automatic transmission to 2
And a step 112 of recording the copyright fee for the distributed digital copyrighted material 14 in the copyright fee recording area 28 in association with the advertiser 18 of the distributed advertisement information 20.

With this structure, it is possible to provide the categorized advertisement information suitable for the member 12.
Members 12 until the digital work 14 is distributed
Can increase the probability that the user views the advertisement.

[0024]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. 1 to 4 exemplify embodiments for carrying out the invention. In the drawings, parts denoted by the same or similar reference numerals represent the same or corresponding parts, and duplicate description will be omitted.

FIG. 1 is a flow chart of a copyrighted work distribution system according to a first embodiment of the present invention. The copyrighted work distribution server 1 as a copyrighted work distribution system is connected to the Internet 10 and internally has a copyright fee recording area 28, a music recording area 16 as a copyrighted material recording area, an advertisement information recording area 22, and a market research. A recording area 30, a member information recording area 24, and a reduction money recording area 40 are provided.

The copyrighted work distribution server 1 is the Internet 1
The member 12 is accessed via 0 to receive the ID and password information transmitted from the member's computer terminal, and collates with the authentication information previously recorded in the internal member information recording area 24 to execute the authentication process.

If the collation result is inconsistent or is a new subscription, the copyrighted work distribution server 1 shifts to a new registration process and the member 1
Attribute information is acquired from 2 through the Internet 10. For example, as attribute information, character information in which the member's name, address, telephone number, sex, generation (age), hobbies, etc. are input from the keyboard is acquired.

The genres of homepages that the member 12 may receive as advertisements are search engines, news, weather forecasts, magazines, books, publications, television, radio,
Companies, new graduate recruitment information, job changes and job listings, telecommuting information,
Financial products and stock price information, real estate (rent / sale), software related to the Internet, hardware, movies and videos, music, entertainers and talent, fortune telling, gambling, games, sweepstakes and presents, comics and anime, gourmet food, food, fashion, Local and regional information, outdoor and fishing, automobiles, hobbies and crafts, sports, pets and animals,
Categorized advertisement genres such as parenting, education, health, travel, tourism, gifts, flowers, direct produce, other shopping, and adult are selected in the check box format and acquired as the second attribute information. On the other hand, when the member 12 does not desire the advertisement, the check box for rejecting the advertisement is selected and acquired as the third attribute information.

Further, the new ID and password information of the member 12 is automatically generated or determined by arbitrary designation, and then the new ID and password information and the numerically converted attribute information are recorded in the member information recording area 24 by the member registration process. Then, the new ID and password information is saved as cookie information in the computer terminal of the member 12. This cookie information has a function of simplifying the input of the ID and password at the next access.

The copyrighted work distribution server 1 receives the regular ID and password information from the member 12 and authenticates it, and then executes the job selection process. The first job is processing of selecting a work and delivering a work with an advertisement or delivering a work without an advertisement. The second job is a reduction allowance process for self-reporting that the member 12 has purchased a copy of the copyrighted work.

The first job will be described. The copyrighted work distribution server 1, for example, transmits a copyrighted work menu to the computer terminal of the third member 12, but searches for the digital work 14 desired by the third member 12 to process the music, music, or movie of the corresponding title. Third, the copyrighted material menu such as news
To the computer terminal of the member 12 of.

The third member 12 selects a desired digital work 14 or a plurality of digital works 14 of the same category from the work menu. It is also possible to simultaneously select a plurality of digital works 14 recommended based on the attribute information of the third member 12.

The copyrighted work distribution server 1 judges whether the third member 12 accepts the advertisement, and if it is judged that the member does not accept the advertisement, the copyrighted work distribution server 1 branches to the work distribution process without advertisement. On the other hand, when the third member 12 determines that the member accepts the advertisement, the advertisement information 2 as the prefix information 20
0a is read from the advertisement information recording area 22.

In the advertisement information recording area 22, the distribution condition selected by the participating company 18 as the advertiser is recorded.
For example, as distribution conditions, the location area, generation, sex, hobbies, married or unmarried person, and other attribute information of the member 12 are digitized and recorded.

In the advertisement information 20a, the distribution priority order is determined by matching the distribution condition selected by the participating company 18 as the advertiser with the attribute information of the third member 12.
For example, comparing the distribution conditions with the attribute information of the third member,
It is possible to select such that the priority order of advertisement distribution becomes higher in the order of higher matching probability of each item.

Also, the distribution condition of the advertiser and the attribute information of the member can be categorized together to determine the priority of the advertisement information 20a. For example, each region, generation, gender, etc. is identified by the alphabet from A to H, and "A
It is also possible to reduce the grouping determination processing such as “AA” and “ABH”.

The copyrighted work distribution server 1 automatically transmits the high priority advertisement information 20a to the third member 12 via the communication line 26 and the Internet 10 as a copyrighted work distribution means with advertisement. This advertisement information 20a can be a medium, that is, a medium, which is a combination of characters, still images, moving images, and voices representing companies, products, and services related to the advertiser, that is, a medium, and can be reproduced on the computer terminal of the member 12. You can

For example, a high-impact still image switching advertisement or movie in movie format can be displayed on the display of the computer terminal of the member 12 in a stream format, and the company name characters of the advertiser, product images, service images, etc. can be displayed. Play on the display in stream format for about 10 to 15 seconds. Also, the advertiser's theme music and product image music can be played as sound, in other words, the advertisement information by voice can be reproduced from the speaker or earphone of the computer terminal of the member 12, and the advertiser's corporate image song or product or service title The product description and the like are reproduced by voice for about 10 to 15 seconds.

The display form of the advertisement information 20a will be described in detail. First, when the member 12 accesses the copyrighted work distribution server 1, the connection authentication screen is displayed on the display of the computer terminal of the member 12, and after the authentication process, the program menu screen for selecting a copyrighted work is displayed. next,
The member 12 waits for the subsequent distribution of the copyrighted work 14 while confirming the advertisement information provided from the copyrighted work distribution server 1 displayed on the display after selecting a predetermined program from the program menu with the keyboard or pointing device. Becomes

There are various forms of the advertisement information 20a. First, when the advertisement information is distributed to the member 12's computer terminal, the advertisement information 20a is entirely displayed on the display screen of the member 12's computer terminal for about 15 seconds to perform an impactful advertisement distribution. Second, about 1
The advertisement information distribution period of 5 seconds is divided into a plurality of frames, and is displayed on the entire screen every 5 seconds while changing the advertiser in descending order of priority. Thirdly, after displaying the full-screen advertisement on the display for the first 3 to 5 seconds, the copyrighted material 14
While displaying the title screen of, the advertising information of the small window is displayed on a part of the display screen. Although the voice advertisement can be played in parallel during the distribution period of the advertisement information 20a displayed on these screens, the voice advertisement is ended when the distribution of the copyrighted work 14 is started, and the quality of the program is maintained. It is desirable to configure it as follows.

The copyrighted work distribution server 1 detects the advertisement information transmission time, or detects the completion of the advertisement information transmission from the data traffic with the computer terminal of the third member 12, and then the third member 12 Selected digital work 1
4a is selected from the music recording area 16 as the copyrighted material recording area, and the digital copyrighted material 14a is automatically transmitted to the computer terminal of the third member 12 via the communication line 26 and the Internet 10 in a stream format.

As described above, the digital work 14a
Although the file of can be recorded in the music recording area 16, a reference address is recorded in this music recording area 16.
Digital work 14a for access from member 12
It is also possible to execute the stream format distribution from the other music server (not shown) in which is stored. in this case,
Since it is not necessary to store all the copyrighted work files in the music recording area 16, the hardware of the copyrighted work distribution server 1 can be configured in a small scale.

Furthermore, the music storage area 16 or another music server (not shown) functions as an archive for recording copyrighted files such as music, movies, and animations as a common recording area for all members 12, and stores millions of titles. The degree of freedom in selecting from the copyrighted works 14 is increased. On the other hand, the taste of the particular member 12 is biased, and the frequency of accessing all program titles is low. Therefore, it is possible to provide a rental area for partitioning the copyrighted work 14 of the program title having a high access frequency for each member 12 inside the member information recording area 24 and to provide it for a fee or for free.

The rental area is a recording area occupied by the member 12. For example, the contents of the rental area can be recorded only by authenticating the ID and password of the member 12 at the stage of connecting the copyrighted work distribution server 1. It is possible to reduce the operation of selecting the literary work 14 by displaying it on the display of 12 computer terminals.

In the present embodiment, the copyrighted material to be transmitted is managed by copyrights such as music, music, karaoke, movies, animated movies, voice news, movie news, etc. It can also be applied to large-scale indie record label works.

Subsequently, the copyrighted material distribution server 1 calculates and processes the copyrighted material usage fee as a copyright fee in the stream format of the digital copyrighted material 14a by the central processing unit CPU, and the sponsor of the transmitted advertisement information 20a. The copyright fee is recorded in the copyright fee recording area 28 in association with a participating company 18. The condition for generating the copyright fee can be selected from any one of distribution start, midway, and completion of the digital work 14a.

The copyright fee is a stream format which currently has an advertisement income, for example, in the case of automatic public transmission including use as lyrics, score, and incoming melody input symbol displayed on the member's computer terminal, music is used in the case of automatic public transmission. 3.5% of advertising revenue for copyrighted works, 2.5 of advertising revenue for general entertainment
%, 1.0% of advertising revenue for sports and news.

The operating company of the copyrighted work distribution server 1 solves the copyright problem by paying the copyrighted work usage fee 44 to the copyright holder 42. Further, when a music CD is used as a sound source, the copyright usage fee for the record label having the copyright adjacent right is also associated with the participating company 18 and the copyright usage fee is recorded in the copyright fee recording area 28.

Free service provision 4 of the copyrighted work distribution server 1
7 is a program that is a program such as music 14a or moving image 14b or news 14c after the advertisement information 20a, 20b as the prefix information 20 and the question 20c as the questionnaire information are transmitted from the copyright distribution server 1 to the member 12. Is transmitted to the member 12, the probability that the member sees or listens to the prefix information 20 in several tens of seconds before the transmission of the copyrighted work is extremely high, and the arrival rate of advertisements and the like increases.

That is, according to the copyrighted work distribution system according to the present embodiment, for example, the price of a music CD is free compared to a complicated system in which a copyright fee is individually collected from members who view the copyrighted work 14. Alternatively, the members 12 collectively access the copyrighted work distribution server 1 in order to receive a discounted profit.

According to the prediction of the music industry, millions of members 12 in Japan at least listen to about 100 copyrighted works 14 in a stream format for at least one month. It is possible to generate hundreds of millions of advertisement distribution opportunities per month. Moreover, in the on-demand copyrighted work distribution system with advertisement, since the member 12 is always waiting in front of the computer terminal of the advertisement distribution destination, the advertisement arrival rate is increased without wasting the advertisement distribution.

Furthermore, since the advertising information can be individually spread from one unit of the copyright distribution server 1 to the millions of members 12 including the mirror server which provides the service of the equivalent function, the advertiser and the target user can also You can expect an efficient advertising effect that is narrowed down to.

A large number of participating companies 18 have a high arrival rate of advertisements, questionnaires, etc., and as a consideration for the service of the copyrighted material distribution system of the present invention in which target users are narrowed down based on the attribute information of the members 12, the copyrighted material distribution server 1 can be used. An expense 46 such as an operation fee and a copyright fee is paid to the operating company of the copyrighted work distribution server 1. Further, the cost 46 may include a consideration for the service 48 such as advertisement posting, market research request, sales promotion request, and the like.

In the market research recording area 30 provided in the copyrighted work distribution server 1, the communication line 26 and the Internet 10 are provided.
The distribution information of the digital work 14 distributed by is recorded in association with the attribute information.

The distribution information includes the transmission date and time when the copyrighted material is distributed and the attribute information of the member 12 who has been automatically transmitted, and which copyrighted material is popular and what kind of user group prefers it. In addition, the time zone in which the member 12 uses the copyrighted work distribution server 1 and the like can be accurately grasped. Further, the copyrighted work distribution server 1 sends the market research report 50 to the participating companies 18 in real time via the dedicated line 52 or the facsimile.
Can also be provided.

In the above embodiment, the copyrighted work distribution server 1 using the advertisement information 20a as the prefix information 20 has been described, but according to the second embodiment of the present invention, the questionnaire information as the prefix information 20. It is possible to provide the copyrighted work distribution server 1 using 20c.

The copyrighted work distribution server 1 shown in FIG. 1 determines whether or not the fourth member 12 who is accessing the copyrighted work distribution server 1 accepts the questionnaire survey, and selects the members who do not accept the questionnaire survey. When judged, the process branches to the copyrighted work distribution process without questionnaire. On the other hand, if the fourth member 12 determines that the member accepts the questionnaire survey, the question 20c as the prefix information 20 is read from the market research recording area 30.

In the market research recording area 30, the distribution conditions selected by the participating company 18 as an advertiser are recorded.
For example, as distribution conditions, the location area, generation, sex, hobbies, married or unmarried person, and other attribute information of the member 12 are digitized and recorded.

Question 20c is for the participating company 1 as an advertiser.
The distribution priority selected by 8 is matched with the attribute information of the fourth member 12 to determine the priority of distribution. For example, the distribution condition and the attribute information of the fourth member may be compared, and the questions 20c may be selected and transmitted in descending order of the matching probability of each item.

Also, the distribution condition of the advertiser and the attribute information of the member can be categorized together to determine the priority of the question 20c. For example, each region, generation, gender, etc. is identified by the alphabet from A to H, and "AA
It is also possible to reduce the grouping determination processing like “A” and “ABH”.

The copyrighted work distribution server 1 automatically transmits the high-priority question 20c to the fourth member 12 via the communication line 32 as the copyrighted work distribution means with questionnaire and the Internet 10. In this question 20c, an interactive screen such as the common gateway interface CGI is displayed on the computer terminal of the member 12, and answers of predetermined items are collected from a pointing device such as a mouse.

The answers are collected by operating the "send" button from the member 12 computer terminal by the copyrighted work distribution server 1
The reply information is transmitted to and is recorded in the market research recording area 30 in association with the attribute information recorded in the member information recording area 24 in the copyrighted material distribution server 1.
Detects the end of answer collection.

The copyrighted work distribution server 1 automatically transmits the digital work 14c desired or selected by the fourth member 12 in a stream format via the communication line 32 and the Internet 10 in response to the completion of the answer collection. .

In the present embodiment, since the same copyrighted work as in the first embodiment can be transmitted, duplicated description will be omitted.

Subsequently, the copyrighted work distribution server 1 is a sponsor of the question 20c of the questionnaire survey, which is calculated by the CPU for calculating and using the copyrighted work charge as a copyright charge in the stream format of the digital work 14c. The copyright usage fee is recorded in the copyright fee recording area 28 in association with the participating company 18 of the survey client. In this case, since a questionnaire survey common to sponsors of the same company can be conducted, the market survey cost can be distributed to the participating companies 18 of a plurality of survey clients.

The third embodiment of the present invention is, as shown in FIG. 1, a copyrighted work distribution server 1 for returning the purchase price of a copy 34a purchased online by the first member 12 via the Internet 10. provide.

The copyrighted work server 2 is an electronic commerce system that transmits a copy 34a of a copyrighted work such as music or a moving image to the first member 12 via the Internet 10 and sells it. The first member completes the commercial transaction by paying the purchase price of the duplicate 34a to the seller 4 by cash or credit card settlement.

The copyrighted work distribution server 1 makes a copy 34 through the Internet 10 by the self-report of the first member 12.
The purchase registration information 38 of a is received. For example, the ID and password that are the server connection information assigned to the first member 12 are received, the job selection is executed after the authentication processing of the first member 12, and the purchase registration information 38 is received.

Although the purchase registration information 38 includes contents for specifying the title, purchase amount, purchase quantity, purchase date, etc. of the duplicate 34a, the self-declaration of the first member 12 is not an illegal declaration. In order to confirm that, the license number or product number of the copy, the sales management number issued by the copyrighted work server 2, or the like can be entered.

The copyrighted material distribution server 1 uses the purchase registration information 38.
To determine whether the declaration is incorrect. For example, the title of the duplicate specified by the purchase registration information 38, the purchase price, the title recorded in the music recording area 16, and the sales price are collated with each other to identify the same as the copyrighted material distributed by the copyrighted material distribution server 1. Verify sex.

If the purchase registration is determined to be valid as a result of the verification, the copyrighted work distribution server 1 uses the purchase amount of the copy 34a as a return amount for the first member 12 and returns it to the return amount recording area 40. Record to. The recorded reduction money is
For example, by the settlement at the end of the month, the money is remitted to the first member 12 by cash remittance means such as bank account transfer, Internet bank remittance, or accumulation of product purchase points.

The source of the repatriated money is 18 participating companies.
Appropriate from advertising income or market research costs or sales promotion costs. That is, according to the present embodiment, a system for returning the purchase price of the duplicate 34a to the member 12 out of the income obtained as compensation for advertisement distribution, market research, and sales promotion activities to the member 12 who has accessed the copyrighted work distribution server 1. Can be provided. In the present embodiment, the online purchase of the duplicate 34a has been described, but a fourth embodiment relating to another duplicate will be described.

The second member 12 is a music CD, a movie DVD.
A commercial transaction is established by purchasing a duplicate 34b of the like from a store 36 and paying it by cash or credit card payment. It should be noted that the duplicate 34b is a product distributed from the sales source 4 who sells the regular duplicate 34.

The copyrighted material distribution server 1 sends a copy 34 through the Internet 10 by the self-report of the second member 12.
The purchase registration information 38 of b is accepted. For example, the ID and password that are the server connection information assigned to the second member 12 are received, the job selection is executed after the authentication processing of the second member 12, and the purchase registration information 38 is received.

As the purchase registration information 38, the same information as that of the above-described embodiment can be used, and thus the common description will be omitted. In the present embodiment, additional purchase registration information can be added to improve the accuracy of the purchase registration information 38. For example, the music CD or movie DVD which is the medium of the duplicate 34b is loaded into the computer terminal of the second member 12, and the title of the duplicate 34b recorded in the medium,
The copyright information or the like is read out and automatically added to the purchase registration information 38 and transmitted to the copyrighted work distribution server 1 via the Internet 10.

The copyrighted material distribution server 1 uses the purchase registration information 38.
To determine whether the declaration is incorrect. For example, the title of the duplicate specified by the purchase registration information 38, the purchase price, the title recorded in the music recording area 16, and the sales price are collated with each other to identify the same as the copyrighted material distributed by the copyrighted material distribution server 1. Verify sex. Also, it is verified whether the same duplicate has been purchased and registered by the same member 12 in the past. For example, the past purchase registration information may be obtained from the refund recording area 40, or the purchase registration information may be recorded in the member information recording area 24 to verify the duplicate registration.

If the purchase registration is determined to be valid as a result of the verification, the copyrighted work distribution server 1 returns the purchase amount of the copy 34b to the second member 12 as a reduction amount, and returns it to the reduction amount recording area 40. Record to. The recorded reduction money is
For example, by the settlement at the end of the month, the money is remitted to the second member 12 by cash remittance means such as bank account transfer, Internet bank remittance, or accumulation of merchandise purchase points. It should be noted that the source of the remitted money to be remitted is the same as that of the above-mentioned embodiment and the description thereof is omitted. However, in any of the embodiments, it is common in that the purchase fee of the music CD or the like is kicked back 54 from the advertisement income or the like. .

FIG. 2 is an overall flow chart of the copyrighted work distribution system according to the above-described embodiment. The copyrighted work distribution server 1 is connected to the computer terminals of the plurality of members 12 and the participating company server 5a of the participating company via the Internet 10 and distributes the copyrighted work with advertisement.

The member 12 called Mr. A connects to the Internet 10 through the communication line 61, and the member 1 called Mr. B.
2 connects to the Internet 10 from the communication line 62, and D
The member 12 who is called Ms. connects to the Internet 10 through the communication line 63, and the member 12 who is called E is the communication line 6
4 to connect to the Internet 10 to access the copyrighted work distribution server 1 as a service providing server.

Each member 12 registers the attribute information, which is the personal information of the member 12, in the copyrighted work distribution server 1 via the Internet 10 as a premise of receiving the service. The member 12 who has registered the attribute information can access the work distribution server 1 from the computer terminal to receive the work distribution service of the work with advertisement. That is, by receiving the advertisement information, the copyrighted work in the stream format can be viewed.

Further, the copyrighted material distribution server 1 executes the distribution of the advertising information in which the target users are narrowed down based on the attribute information of the member 12, and transmits the viewing status of the copyrighted material to the participating company server 5a which is the advertiser. Then, a market research report such as an analysis of the user group based on the attribute information of the member 12 and an analysis of the number of viewings of the copyrighted work is provided.

When the member B member 12 purchases a copy such as a music CD from the distributor 4a, the purchase registration information of the copy is sent from the computer terminal of the member B member 12 to the copyrighted work distribution server 1 via the Internet 10. Send.

The copyrighted work distribution server 1 receives the purchase registration information, verifies the content, and then uses the purchase fee for the music CD or the like applied for as a refund to the member B's member 12 for kickback 5
4. Further, even when the E member 12 purchases a music CD or the like from another selling source 4b, the purchase registration information is received and verified from the computer terminal of the E member 12 via the Internet, so that the music CD or the like is verified. Kickback 54 to Mr. E member 12 using the purchase fee of as a refund.

Therefore, in the present embodiment, it is possible to perform a kickback of the reduction money even for music CDs purchased from different selling sources, and a point-up method or a point-up method not limited to electronic commerce via the Internet 10. A remittance remittance system can be provided.

The above-mentioned return money can be paid from the profit by paying to the service providing company 3 the consideration for the advertisement from the participating companies 18 participating in the copyrighted work distribution system, the market research cost and the sales promotion cost. Further, the copyright fee associated with the distribution of the copyrighted material can be paid from the service providing company 2 to the copyright holder 42.

FIG. 3 is a flow chart of the priority information priority distribution means used in the copyrighted material distribution system according to the above-described embodiment. Delivery condition matching process 7 of priority delivery means
8 is, for example, the company A recorded in the advertisement information recording area 22.
Advertisement information 70, company B advertisement information 71, company C advertisement information 72, and the member 12 recorded in the member information recording area 24.
User 1 attribute information 73, user 2 attribute information 74, user 3 attribute information 75, user 4 attribute information 7
6, the advertisement information from the advertisers, company A to company C, is prioritized, and one advertisement information having a higher priority is registered as a member by the advertisement distribution process 80. Deliver to 12 individually.

On the other hand, with respect to the access of the member 12 who does not want to advertise, the advertisement non-delivery processing 82 does not deliver the advertisement information but branches to the next copyrighted material delivery processing.

In the advertisement information, the advertisement method is classified and recorded into images, sounds, characters, music, etc., and the advertisement period,
Also, the distribution conditions can be digitized and recorded. In addition, the distribution conditions are the residence area of the accessing member 12, the generation by age group, gender, hobbies, married or unmarried, and other members 1.
The two attributes can be digitized and recorded.

The attribute information of the member 12 stores the name, address, telephone number, sex, generation (age), hobbies, other attributes of the member 12, and whether or not the advertisement is desired. The copyrighted work distribution server 1 can digitize the attribute information and compare it with the above-described distribution condition of the advertisement information, and set the priority order of the advertisement information to be higher in the order of the number of matching items.

FIG. 4 is a flowchart of the copyrighted work distribution system according to the embodiment of the present invention. The copyrighted work distribution server has a member registration process 122 and a copyrighted work distribution process 1 with an advertisement.
10, the advertisement-free work distribution process 118, and the copy purchase registration process 130 are executed.

The copyrighted work distribution server 1 is the Internet 1
Start processing 100 for member 12 who accesses via 0
Accept from. Next, the process proceeds to the server connection process 102 and the member 12 receives the member ID and password for connecting to the copyrighted work distribution server 1. Server connection processing 1
In 02, in addition to receiving the ID and password, it is also possible to input job selection information. Continued authentication process 1
The authentication process and the next job selection process are executed based on the ID, password, and job selection information input or received in 03.

When the authentication process 103 causes inconsistency between the ID and the password or when it is determined that the member is a new member whose ID and password are not registered, the process proceeds to the member attribute information input process 120. Attribute information input processing 120
Newly receives the name, address, telephone number, sex, generation (age), hobbies, and other attributes of the member 12 and whether or not to request advertisement from the computer terminal of the member 12 via the Internet 10. .

Next, after the received attribute information is recorded in the member information recording area 24 in the copyrighted work distribution server 1, the member 1
The determination process 124 determines whether or not the second connection to the copyrighted work distribution server 1 is continued. To continue the connection, the process branches to the authentication process 103 to select the next job based on the new ID and password. On the other hand, when ending the processing, the processing can be branched to the ending processing 116 and the member registration processing 122 can be ended.

A case where the member 12 selects the distribution of the copyrighted work in the authentication processing 103 will be described. The work selection process 104 displays a menu of a plurality of works such as songs, music, movies, animations, news, sports broadcasts, etc. on the computer terminal of the member 12 from the work distribution server 1 or a program. You can enter program search items such as artist name, title name, music genre, etc. from the selection menu and select the desired program from the search result menu,
A process for sending a reply to the copyrighted work distribution server 1 is executed.

Subsequently, in the prefix information determination processing 106, it is determined whether or not the member 12 desires, for example, advertisement information or questionnaire information as prefix information. For example, the presence or absence of prefix information is determined based on the attribute information of the member information recording area 24 recorded in the copyrighted work distribution server 1.

When the member 12 accepts the advertisement information and the like as the result of the determination of the prefix information is yes, the copyrighted work distribution server 1
Shifts to the priority information delivery processing 108 described above. In this case, a display column may be provided on the screen of the computer terminal of the member 12 for each level of advertisement information to be displayed, and at least national and local advertisements may be displayed separately.

To select the next page information of each advertisement displayed separately in the above-mentioned display column, the cursor displayed on the screen of the member 12 computer terminal is moved by operating the operating means such as the keyboard or pointing device. A national level or a local level advertisement can be selected by selecting one indicated by the cursor.

One of the advertisement information or the questionnaire information having a higher priority is selected from the prefix information recorded in the advertisement information recording area 22 or the market research recording area 30 in the copyrighted work distribution server 1, and the member 12 To the computer terminal of. This transmission lasts about 15 seconds.

Further, as described above, the advertisement information transmits voices and moving images in a stream format, and the questionnaire information transmits and receives questions and answers via the common gateway interface CGI.

The advertisement information is set corresponding to a segment including at least one of age group, sex, occupation, hobby, and address of the member 12, and the member 12 corresponding to the segment based on the attribute information. A computer terminal can be selected and an advertisement for each segment can be provided to the owner of the computer terminal.

The advertisement information includes image data with sound corresponding to each area, and an advertisement for each area is automatically selected and displayed based on the current location information of the computer terminal of the member 12. Also, the advertising sound of the advertiser including melody is inserted into the sound of the advertisement information reproduced on the computer terminal of the member 12 to reproduce the sound.

The voice advertisement reproduced on the computer terminal of the member 12 includes the advertiser's advertising sound consisting of melody and a voice advertisement different from this melody, and the music work is streamed from the time of transmission to the member 12 computer terminal. It is also possible to alternately play the melody and the voice advertisement before the playback of the format is started.

The character information included in the advertisement information includes data in a questionnaire format for the purpose of the questionnaire survey, and the screen for the questionnaire survey of the advertiser is displayed at the time of transmission to the computer terminal of the member 12, and the computer terminal of the member 12 is displayed. The user's answer information input to the question contained in the display image of 1 is transmitted from the computer terminal of the member 12.

[0104] The delimiter of the advertisement displayed on the screen of the member 12's computer terminal is separated by a mark and displayed.
It is also possible to selectively display the page information next to the advertisement information being displayed as the first page of the advertisement, which is the content of the advertisement separated by this mark, by using a hyperlink.

The title of the advertisement being displayed as the first page of the transmitted advertisement information is displayed, and when this title is selected, the next page information is acquired by using the hyperlink and the detailed information is displayed. It can also be configured to do so.

The copyrighted material distribution server 1 performs the copyrighted material distribution processing 110 at the stage when the distribution of the prefix information is completed, and the member 12
Starts transmitting the program as a desired or selected copyrighted work. When the distribution of this program is completed, the copyright fee recording area 28 inside the copyrighted work distribution server 1 is associated with the advertiser or the questionnaire requester by an amount equivalent to the copyright fee of the program distributed by the next copyright fee recording process 112. Record to.

The copyright fees of the individual works distributed by the copyright fee recording process 112 can be automatically totaled and paid to the copyright holder or the like at a later date from the costs obtained from the advertiser or the questionnaire requester.

After the copyright fee recording process 112, the process proceeds to the market research recording process 114. In the market research recording process 114, the program name, the distribution time, the date, and the attribute information of the member 12 distributed in the stream format are recorded in the market research recording area 30 in the copyrighted work distribution server 1. After a lapse of a predetermined time, by collecting the program name and the like and the attribute information of the members 12 accumulated in the market research recording area 30, it is possible to create a market research report of the popularity trend of the program.
Further, by collecting the answer information to the questionnaire information, it is possible to obtain the market research report desired by the client.
Further, the end processing 116 is performed through the market research record processing 114.
It is possible to branch to and complete the copyrighted work with advertisement distribution process 110.

Member 1 as a result of the determination of the prefix information is negative.
When 2 does not accept the advertisement information and the like, the copyrighted material distribution server 1 branches to the advertisementless copyrighted material distribution processing 118. The work distribution server 1 starts transmission of a program as a work desired or selected by the member 12 by the advertisement-free work distribution process 118.

When the distribution of this program is completed, the amount corresponding to the copyright fee of the program distributed by the next copyright fee recording processing 112 is associated with the member 12 and is transferred to the copyright fee recording area 28 in the copyrighted work distribution server 1. Record.

The member 1 who received the distribution of the program the copyright charge of the copyrighted work individually distributed by the copyright charge recording process 112.
It can be automatically totaled for each 2 and collected from the member 12 and paid to the copyright holder at a later date. Further, after passing through the market research recording process 114 described above, it is possible to shift to the ending process 116 and end the advertisement-less copyrighted material distribution process 118.

When the member 12 selects the copy purchase registration process 130 in the authentication process 103, the process branches to the copy purchase registration process 130. The duplicate purchase registration processing 130 uses the purchase registration information 38 described above, and a duplicate description is omitted.

The copyrighted work distribution server 1 verifies the purchase registration information 38 by the verification process 132 and determines whether the declaration is fraudulent. For example, the copyrighted material distribution server 1 collates the title and purchase price of the duplicate identified by the purchase registration information 38 with the title and sales price recorded in the music recording area 16.
Verifies the identity of the work distributed by.

If the purchase registration is determined to be valid as a result of the above verification, the copyrighted work distribution server 1 branches to the reduction allowance processing 134 and copies the copy 3 to the member 12.
The purchase amount of 4a is recorded in the reduction amount recording area 40 as a reduction amount. The recorded refund money is transferred to the first member 12 by cash transfer means such as bank account transfer or Internet bank transfer or product purchase point accumulation, for example, by settlement at the end of the month. The processing shifts to the end processing 116 through the reduction allowance processing 134 and ends the copy purchase registration processing 130.

On the other hand, if it is determined that the verification result is invalid, the process returns to the copy purchase registration processing 130,
The purchase registration processing 130 of the duplicate is executed to request the member 12 to re-enter the purchase registration information. However, if the fraudulent verification results continue for a predetermined number of times, the procedure branches to fraudulent processing 136 to execute error processing and terminate the copy purchase registration processing 130.

As described above, there are a plurality of forms of the copyrighted work distribution method with an advertisement distributed via the Internet 10. In the case of a still image advertisement, the advertisement price for each advertisement is given to the advertiser. It is possible to increase the number of advertisements and switch the next still image advertisement every 5 seconds, for example, during access from the member 12.

[0117] Further, the reach guarantee type advertising method is for the member 1
The number of times the same advertisement is delivered is set for 2. For example, the advertisement information is displayed to the member 12 only once. On the other hand, as an advertisement distribution method for the target user, option setting is provided to distribute the advertisement information only to the segmented target user based on the attribute information of the member 12.

Further, the member 12 computer terminal has a favorite launcher function, and the advertisement information displayed on the screen of the member 12 computer terminal is the member 12
Automatically save to the "Favorites" down menu of your computer terminal.

The member 12 adds the function of accessing the advertiser's home page from the "favorites" down menu anytime and any number of times, by accessing the advertiser's home page from the advertisement information displayed while accessing the copyrighted work distribution server 1. It can also be configured to acquire fixed users who access it on a regular basis.

The copyrighted work distribution system of the present invention is not limited to the above-mentioned illustrated examples, and it is needless to say that various modifications can be made without departing from the gist of the present invention. Further, in the above embodiment, the description has been made such that the copyrighted work with advertisement is distributed to the computer terminal.
It goes without saying that any electronic device with a display connected to the Internet 10 can be applied to an information terminal such as a mobile phone, a PDA device, and a public phone.

Further, in the above embodiment, the advertisement information and the questionnaire information are distributed to the members 12 as the prefix information before the distribution of the copyrighted material. However, the recruitment condition obtained from the staffing agency instead of the advertisement information. You can also provide information.

For example, the job offer condition information includes occupation, occupation type,
Occupational skills, industry, company name, workplace information, number of recruited personnel, recruitment period of personnel, and suggested working conditions are recorded in the market research recording area 30, and as attribute information of the member 12, a desired occupation for membership is recorded. Membership information record area, membership employment type, member employment skill, member employment industry, member employment company name, member employment information, member employment requirement, and membership history It is also possible to determine the priority of the prefix information to be transmitted by recording it in 24.

Further, the advertisement information distributed by the above-described embodiment can advertise a wide variety of products. For example, if the advertisement product is land, building, rental property, automobile, used automobile, custom automobile, bond, Securities, life insurance, fire insurance, investment trust products, travel products, overseas imported products, sports equipment, outdoor goods, clothing, jewelry, paintings, artwork, care products, organic vegetables, used goods, antiques, pet animals Even if it is an edible animal, a foliage plant, etc., it is possible to carry out a high-impact advertisement by combining the appearance of the advertisement product and the image music.

Furthermore, a copyrighted material distribution method will be disclosed below as an embodiment of the present invention.

Members 12 connected to the Internet 10
A method of distributing a digital work 14 to a work, including a step of recording the digital work 14 in a work recording area 16 and a moving image or audio advertisement information 20 about an advertiser in advance to the advertisement information recording area 22. Recording process and membership 1
A step of recording the attribute information and the authentication information of No. 2 in the member information recording area 24; and in response to the access from the member 12, the member authentication processing 103 is performed based on the authentication information,
Based on the attribute information, the advertisement information 20 having a higher priority is selected from the advertisement information recording area 22, and the digital copyrighted material 14 desired by the member 12 is selected from the copyrighted material recording area 16 and selected. After the process 104 of automatically transmitting the generated advertisement information 20 to the member 12, the selected copyrighted work 14 is automatically transmitted to the member 12, and the distributed work with advertisement 110 is performed. A step 112 of recording the copyright fee for the digital copyrighted material 14 in the copyright fee recording area 28 in association with the advertiser 18 of the distributed advertisement information 20.

[0126] A work for distributing a digital work further comprising a step of recording the distribution information of the digital work 14 distributed in the work with advertisement distribution process in the market research recording area 30 in association with the attribute information. Method.

[0127] The attribute information further records the distribution history of the advertisement information, and when selecting the advertisement information 20 having a high priority from the advertisement information recording area 22, the undelivered advertisement information 20 is selected based on the distribution history. The work distribution method of your choice.

Members 12 connected to the Internet 10
A method of distributing a digital work 14 to a market research recording area 30 in which a step of recording the digital work 14 in the work recording area 16 and questionnaire information 20c about pre-registered services and products is recorded in the market research recording area 30. A step of recording, a step of recording the attribute information and authentication information of the member 12 in the member information recording area 24, a step of responding to an access from the member 12, authenticating the member based on the authentication information, Based on the market research recording area 30, the questionnaire information 20c having a high priority is selected, and the digital work 14 desired by the member 12 is selected from the copyrighted material recording area 16, and the selected questionnaire information 20c is selected by the member. Automatically sent to 12 and said member 1
After collecting the response information from 2 and recording it in the market research recording area 22 in association with the attribute information, the member 12
A copyrighted material distribution step for automatically distributing the selected digital copyrighted material 14 and a copyright fee for the distributed digital copyrighted material 14 in association with the survey client 18 of the distributed questionnaire information A method of delivering a copyrighted work, comprising the step of recording in the royalty recording area 28.

When the member 12 has purchased the copy 34 corresponding to the distributed digital work 14, it is judged based on the purchase registration information 38 transmitted from the member 12, and if the judgment result is yes. Is a method for distributing a copyrighted work in which a refund for the purchase price of the duplicate 34 is recorded in the refund recording area 40.

[0130]

As described above, the first aspect of the present invention is as described above.
According to the literary work distribution system and the literary work distribution method described in claim 6, the viewing of the literary work can be linked to the improvement of the delivery arrival rate of advertisements, etc. The excellent effect of returning all or part of the purchase price of the copy of the purchased work to the member can be achieved.

[Brief description of drawings]

FIG. 1 is a flow chart of a copyrighted work distribution system according to a first embodiment of the present invention.

FIG. 2 is an overall flow diagram of a copyrighted work distribution system according to an embodiment of the present invention.

FIG. 3 is a flow chart of a priority order delivery means of prefix information used in the copyrighted work delivery system according to the present invention.

FIG. 4 is a flowchart of a copyrighted work distribution system according to an embodiment of the present invention.

[Explanation of symbols]

1 Copyright distribution server 2 Copyright server 4 distributors 5a Participating company server 10 Internet 12 members 14 Digital works 16 music recording area 18 participating companies 20 Prefix information 22 Advertising information recording area 24 Member information recording area 26, 32 communication lines 28 Copyright fee recording area 30 Market Research Record Area 34 Copy 38 Purchase registration information 40 Reduced money recording area 42 Copyright holder 70,71,72 Advertising information 73, 74, 75, 76 Attribute information 78 Delivery condition matching process 80 Advertising distribution process 82 Advertising-free delivery process 100 Start processing 102 Server connection processing 103 Authentication process 104 Copyright selection processing 106 determination processing 108 Priority delivery processing 110 Copyright distribution processing 112 Copyright fee recording process 114 Market Research Record Processing 116 End processing 118 Copyright distribution processing 120 Attribute information input processing 122 Member registration process 124 Judgment processing 130 Purchase registration process 132 Verification process 134 Reduction money permission processing 136 Illegal processing

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Claims (6)

[Claims] 1. A literary work distribution system which is connected to the Internet and distributes digital literary works to members; a literary work recording area for recording digital literary works; characters, still images, moving images, and voices related to an advertiser in advance. An advertisement information recording area for recording advertisement information alone or in combination; a member information recording area for recording member attribute information and authentication information; and responding to access from the member, authenticating the member based on the authentication information Selecting high-priority advertisement information based on the attribute information from the advertisement information recording area, further selecting the digital work desired by the member from the work recording area, and selecting the selected advertisement information from the digital work. A work for delivering a work with an advertisement, which automatically sends the selected digital work to the member after automatically sending the work to the member; A copyrighted material distribution system including a copyrighted fee recording area in which a copyrighted fee for digital works is recorded in association with an advertiser of distributed advertisement information. 2. The digital work according to claim 1, further comprising a market research recording area for recording distribution information of the digital work distributed by the work distribution device with advertisement in association with the attribute information. A copyrighted material distribution system. 3. The attribute information further records a distribution history of advertisement information, and when selecting advertisement information with a high priority from the advertisement information recording area, selects undistributed advertisement information based on the distribution history. The copyrighted work distribution system according to any one of claims 1 and 2. 4. A literary work distribution system which is connected to the Internet and distributes digital literary works to members; a literary work recording area for recording digital literary works; and questionnaire information on pre-registered services and products. A market research recording area for storing; member information recording area for recording attribute information and authentication information of a member; responding to an access from the member, authenticating the member based on the authentication information, and the market based on the attribute information Select questionnaire information with a high priority from the survey recording area, select the digital work desired by the member from the copyrighted material storage area, and automatically send the selected questionnaire information to the member, After collecting reply information from members and recording it in the market research recording area in association with the attribute information, the data selected by the member is collected. A copyrighted material distribution means for automatically distributing digital copyrighted material; a copyright fee recording area for recording the copyright fee for the distributed digital copyrighted material in association with the survey requester of the distributed questionnaire information; A copyrighted material distribution system. 5. The member determines whether or not the member has purchased a duplicate corresponding to the distributed digital work, based on purchase registration information transmitted from the member, and if the determination result is positive, the duplication is performed. The copyrighted work distribution system according to any one of claims 1 to 4, further comprising a redemption amount recording area for recording a redemption amount for a purchase price of an item. 6. A method of distributing a digital work, which is connected to the Internet and distributes a digital work to a member; a step of recording the digital work in a work recording area; and a moving image or audio advertisement information about an advertiser in advance. In the advertisement information recording area; recording member attribute information and authentication information in the member information recording area; responding to access from the member, authenticating the member based on the authentication information, Based on the attribute information, high-priority advertisement information is selected and processed from the advertisement information recording area, and further, the digital work desired by the member is selected from the work recording area, and the selected advertisement information is displayed. A work for distributing a copyrighted work with an advertisement, which automatically transmits the selected digital work to the member after automatically transmitting the work to the member; A method of distributing a copyrighted work for a copyrighted work, which comprises recording the copyright charge in the copyright charge recording area in association with the advertiser of the distributed advertisement information.