JP2003132231A - Web service access means sales method and system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To sell the using right of the menu button of an application having Web access function on an Internet auction. SOLUTION: A service center 1 publicly invites bids for the use right of the menu button of the application on Internet. A terminal used by a bidder 3 receives bid-related information from the service center, and transmits the information necessary for bidding to bid for it. The service center performs auction processing on the basis of bidding information, determines the size and display position of the menu button by a predetermined method according to successful bid result, sales the use right of the menu button to a successful bidder, and assigns the display and Web connecting function to the corresponding menu button after completion of the sales.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to application software having a function of accessing a Web service, and more particularly to a method and system for selling a button (Web service access means) of an application having an access function.

[0002]

2. Description of the Related Art Various types of software have been proposed for dynamically updating the appearance and operability of applications by utilizing the Internet connection. For example, every time the user starts the application, the screen display data is downloaded to the user from a predetermined server on the Internet, and the operation screen of the application (button position and its function, etc.) is constantly updated. It is such an application.

As an example, an image viewer application for displaying a list of image files and audio files stored in a digital camera, performing simple image processing on the selected file, and ordering a print service via the Internet is available. is there. An example of the operation screen display of this application is shown in FIG.

In the figure, a button having a Web access function is arranged on the right side of the screen. For example, when an image is selected from the list on the left side and the "print service" button is pressed, an internet site providing an image print service is provided. Direct access to, the unique information such as the selected image and the serial number of the digital camera, and the registration information such as the user's name and address are automatically transmitted.

As for the display of the button portion having such a Web access function and the service contents, when the application is started, the PC terminal or the like in which the application is installed connects to the menu server storing the button menu data on the Internet, It will be updated to the latest contents by downloading the data. Therefore, it is possible to compose a menu according to the model of the digital camera, and to include frequently used services in the menu depending on the season or period.

Such application software is often distributed as a utility attached to a digital camera and used by many users. In addition, the button having the Web access function as described above can easily place an order for a related product or service without a complicated input operation, so that the sales of the product or service can be promoted. Therefore, if a provider of related products or services secures an access route to their products or services with this button, it is expected to have a more efficient and higher sales promotion effect than a banner advertisement on a general home page.

[0007] By the way, for a general banner advertisement on a homepage, an advertisement request and an advertisement fee are paid from the advertisement client, and the homepage operator links the client's homepage to a part of the homepage. Ad image is attached. The operation of attaching the image is executed by the operator of the home page after changing the program. Therefore, there is a problem that it takes time from the advertisement request to the actual advertisement placement.

[0008] Further, even if the home page is a so-called portal site that is viewed by many users and the content is updated frequently, it is requested to publish the banner on the Internet, and after the sale is completed, the content is requested. Since there is no system that can be immediately reflected on the homepage, it is complicated and time-consuming for the advertiser to find the contact person to place the advertisement and contact it, pay the advertisement fee and deliver the banner image. There was such a problem. Therefore, there is a problem that it cannot be dealt with particularly when it is necessary to urgently carry out sales promotion activities.

Further, there is a problem in that it is difficult to judge whether or not the fee for posting the banner is appropriate, because the effect of sales promotion depending on the position where the advertisement is posted and the size of the banner is unknown.

[0010] Further, general banner advertisements are often simply linked to another homepage, and the above-mentioned W
There is a problem that it is difficult to add a special function such as automatic transmission of image data and various information at the same time as a link, like a button of an application having an eb access function. This is also because the users are likely to be limited because the application is used according to the purpose, compared to the wide range of browsing objects on the home page.

[0011]

Therefore, the present invention has been made in view of the above problems, and a menu button (Web service access means) of an application having a Web access function having a higher sales promotion effect than a banner advertisement.
It is an object of the present invention to provide a method and system for selling Web service access means, which can sell the usage right of the service at an auction on a network. Another object of the present invention is to provide a Web service access means selling method and system in which the Web service access function is reflected in the application immediately after sale. It also provides historical information about the effect such as the previous winning bid price and the number of accesses by clicking the button so that the bid amount can be easily determined according to the position and size of the button when bidding.
It is an object to provide an eb service access means selling method and system.

[0012]

In order to solve the above-mentioned problems, the method for selling Web service access means according to claim 1 has a plurality of menu buttons for realizing a Web access function downloaded from a menu server at the time of network connection. A method for selling and processing the right to use the menu button display portion and the Web connection function of the application software that the user has, wherein a service center (service center 1) connected to the network bids for the right to use on the network. Public offering process and user terminals connected to the network (PC terminals 6 and 7 used by bidders) receive bid-related information from the service center and send information necessary for bidding to the service center for bidding. And the service center conducts auction processing based on the bid information. A step, a step of determining by a predetermined method the size and display position of the menu button the service center in response to successful result of the auction process,
The service center may sell the usage right to the successful bidder, and the service center may allocate a display and Web connection function to a corresponding menu button after the sale is completed.

According to a fourth aspect of the present invention, there is provided a web service access means sales system, which includes a menu button display section and a web connection function of application software having a plurality of menu buttons for realizing a web access function downloaded from a menu server at the time of network connection. A system for selling and processing usage rights, which is a service center (service center 1) connected to a network
Means for soliciting a bid for the use right on the network, and a user terminal connected to the network (PC terminals 6, 7 used by the bidder) receives the information necessary for the bid from the service center, and bids for the bid. Means for transmitting necessary information to the service center for bidding, means for the service center to perform auction processing based on the bid information, and size and display of menu buttons according to the successful bid result by the service center Means for deciding the position by a predetermined method, means for the service center to sell the usage right to the successful bidder, and means for the service center to allocate display and Web connection functions to corresponding menu buttons after the sale is completed. And are included.

According to the inventions of claims 1 and 4, the right to use the button (Web service access means) of the application having the Web access function can be easily sold at an auction on the net.

In the method for selling Web service access means according to the present invention, a step of transmitting a bid to the service center by the user terminal, together with the information necessary for bidding, and the display contents created in advance for assigning to the menu button, is provided. It is characterized by including. Further, the Web service access means selling system according to claim 5 includes means for transmitting to the service center a display content created in advance for the user terminal to assign to a menu button together with information necessary for bidding and bidding. It is characterized by

According to the inventions according to claim 2 and claim 4, since the display contents are also transmitted as bid information, the function of accessing the Web service is reflected on the button immediately after making a successful bid. The auction can be held until just before the start of the right allocation.

According to a third aspect of the present invention, in the method for selling the Web service access means, in the step of publicly soliciting a bid for the right to use the display section of the menu button and the Web connection function on the Internet, the history information regarding the successful bid price and the effect of the menu button is displayed. It is characterized by providing. According to a sixth aspect of the present invention, in the web service access means sales system, the service center uses the menu button display portion and the web portion.
In the means for publicly soliciting a bid for the right to use the connection function on the network, the service center provides history information about the winning price and effect of the menu button, and the user terminal receives bid-related information from the service center and bids. It is characterized in that the history information is also received by the means for transmitting the information necessary for the above to the service center and bidding.

According to the inventions according to claim 3 and claim 6, information about the performance by the position and size of the menu button (the number of times the Web service corresponding to the button is actually accessed by clicking the button) is provided. Therefore, the bidder can select the menu button for bidding considering the cost and the expected effect. Menu buttons are not as likely to be clicked as they are at the top. For example, in FIG.
With the menu button 21 of, due to the nature of the application that is an image viewer of a digital camera, the frequency of clicking the “Customer Service Center” button linked to the repair or failure diagnosis service becomes high. for that reason,
It is possible that the buttons in the vicinity of the buttons have a higher probability of being clicked than the buttons at the top. By referring to the successful bid history information of each button, such a tendency can be specifically grasped, and a button with a high effect (access frequency) can be selected while comparing it with the cost.

[0019]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 shows a method for selling Web service access means, that is, an application W.
When implementing a method of conducting an auction for the right to use the menu button having the eb connection function, selling the right to use the menu button, and assigning the corresponding menu button of the application to the successful bidder for a predetermined time after the sale is completed. It is a figure which shows the structure and connection form of the system used.

According to the figure, the server 2 of the service center 1 for conducting the auction, the server 4 of the bidder 3 and the P connected through the network 5 such as LAN.
C terminal 6 or a bidder's single PC terminal (including communication means such as an Internet modem) 7. The service center 1 and the bidder 3 can be connected to each other via the Internet 8, and the server 2 of the service center 1
May be connected to a billing server (not shown) or the like via the dedicated line 9.

By constructing such a system, the bidder 3 can download the bidding form, past successful bid history, etc. from the server 2 of the service center 1 to obtain information on the bidding, and further bid. By sending the form to the server 2, it is possible to participate in the auction.

The server 2 of the service center 1 has
Communication means for transmitting and receiving various information to and from a communication network such as the Internet 8, recording means for recording bid form, bidder information, successful bid history information, application button information, etc., auction for accepting bids and performing auction processing Means, button assigning means for assigning button usage rights to the successful bidder, result processing means for notifying the successful bid result and downloading button data provided by the successful bidder,
There are provided a charging means for charging the winning bidder, a data processing means for automatically updating and deleting recorded button data, auction page data and the like.

A PC terminal (including communication means such as an Internet modem) 11 of an application user 10 can be connected to the Internet 8, and the application installed in the PC terminal 11 downloads the latest data regarding buttons. , Button We
b The service access function can be updated.

The image viewer (FIG. 14) described above will be described below as an example of the application. Therefore, it is assumed that the providing service and the bidder are a print service provider who provides a print processing service of an image file, a data processing service provider who stores data in various recording media, and the like.

Next, FIG. 2 shows the flow of information transmitted and received between the service center 1 and the bidder 3 and the processing contents of each part.

As shown in the figure, the bidder 3 can receive bid related information such as a bid form and successful bid history information from the service center 1 through the Internet. The bidder 3 also sends customizable bidder information such as the bidder's name, credit card number, and menu button link destination URL, and based on the sent bidder information, at the service center 1, the button Auction processing of usage rights (so-called auction) is performed.

After the end of the auction, usage right allocation processing of each button is performed, and the successful bid result information is transmitted to the bidder through a successful bid result notification mail or the like. The service center 1 downloads button information such as image data from the winning bidder,
Execute the update process of button information in the server.

Since the update information is downloaded by the application of the user, the display of the menu button (21 in FIG. 14) and the service content are updated to the latest information. Also, by clicking the application user, the Web service (such as the winning bidder's website) linked to the corresponding menu button is accessed, and the user information such as the user's name and address, and image information are sent as necessary. It is possible to For example, when the service content of the clicked menu button is the print service, the image data of the selected thumbnail image (22 in FIG. 14) is directly transmitted to the service provider.

Next, the flow of the Web service access means selling method according to this embodiment will be described with reference to a flowchart.

FIG. 3 is a flowchart showing the entire flow of the Web service access means selling method. First, the menu button 2 with the button position and size specified
1 bid is publicly invited (step S101).

This information is stored in the server 2 of the service center 1 and can be browsed via the Internet 8. 4 and 5 show examples of display screens of an auction in two different menu button designation methods. In each case, a bid form for bidding is added at the bottom.

FIG. 4 is an auction screen when the position and size of the menu button are designated in advance. The screen displays the type, size, and minimum winning bid of each button. Note that the menu button has a portion that is first displayed when the application is activated (initial display area) and a portion that is displayed by scrolling by pressing the scroll button 23 (scroll display area).
Each bid is made separately. The bid form at the bottom of the page is a format for bidding on each button, check the bid button,
It is designed to enter the bid amount. Bidding can be performed by giving priority to a plurality of buttons, and the priority is specified by clicking the spin button above the amount input field. In the form, there are input fields for bidder information such as company name (name), address, credit card number for payment at the time of a successful bid, link URL to be assigned to the menu button, and image data to be attached to the button.
There is an input field for button-related data such as RL and an input field for a processing method when a successful bid fails when a plurality of bids are made.

When the "successful bid history" button on the right side of the lowest successful bid price is clicked, the successful bid history information as shown in FIG. 6 is displayed and the past history of the corresponding button can be confirmed.

As shown in the figure, the successful bid history information page provides information on the successful bid amount for the corresponding button in the past period and the number of times the corresponding Web service was accessed by clicking the corresponding button during the relevant period. It For example, the demand for print services also increases during the entrance ceremony season and periods including various holidays, so the number of access from users also increases, which is expected to increase the winning bid amount. By referring to the successful bid history information, the relationship between the effect (specifically, the number of accesses in this case) and the cost can be grasped, so that the print service provider making the bid can accurately target the budget and the sales promotion effect according to the purpose. You can select various buttons. In addition, since the winning bid amount and its effect are disclosed, there is also an effect that the bidder can place a bid with peace of mind. By clicking the "back" and "forward" buttons, it is possible to refer to the history information in any other past period.

The information regarding the effect of the button such as the number of accesses is processed by data such as the number of accesses by day and time, the composition of the age group of the accessing person, and the detailed information may be provided. I don't care. Also, information about other effects caused by button assignment may be provided.

FIG. 5 is an auction screen in the case where the position and size of the menu button are not designated in advance and the button size is allocated from the entire button area in proportion to the bid price. In this button designating method, only the size of the entire area in which the button is inserted is predetermined, and the size and position of the button are assigned in order from the highest bid price.
Therefore, the bidder need only enter the bid amount without specifying the position or priority. Items and contents of the bid form are
The description is omitted because it is the same as in FIG.

In this button designating method as well, when the "successful bid history" button is clicked, the past successful bid history can be similarly displayed and confirmed (not shown). In this case, for the entire button area, the position of the button in the past period and the successful bid amount thereof, information on the number of times the corresponding Web service is accessed by clicking the corresponding button in the corresponding period, and the like are provided.

The public offering of menu buttons as shown in FIGS. 4 and 5 can be carried out on a plurality of pages for each arbitrary period. Therefore, the bidder bids by searching and browsing a page where the menu button can be bid for a desired period. For example, in Figure 4, the bid page is for the menu button assignment from October 1st to 7th, but if you want to place a bid for any other period, click the "Additional Bid" button at the top right of the screen Move to the page of the period you want to These public offering pages are automatically created and deleted over time. That is, the page for which the auction has ended is deleted and a bid page for a new allocation period is created.

When the bid form is input in FIGS. 4 and 5, the "bid" button at the bottom of the page is clicked to send the bid form.

It should be noted that a password or the like may be added so that the input of bidder information can be simplified from the second bid by collating the password. In addition, it is desirable that the data transmission / reception be encrypted by using a known encryption method.

Next, returning to FIG. 3, when the bidder sends a bid form in which various information is input, the server 2 of the service center 1 records the bidder information and accepts the bid (step S102). Bid information from a plurality of bidders is accepted, and an auction for each button is executed (step S103). The auction may be carried out using a known method, and information such as the current maximum bid amount and the number of bidders is updated each time a bid is placed, and the bidder is notified of such information and the auction end date and time. Will be displayed and provided.

When the auction end date and time is reached, the highest bidder of each button is confirmed, and the menu button allocation process is executed (step S104). FIG. 7 and FIG. 8 show detailed procedures for assigning menu buttons for each of the above-described two types of menu button designation methods.

FIG. 7 shows a procedure for assigning menu buttons when the positions and sizes of the menu buttons are designated in advance. In this example, a procedure is shown in the case where a plurality of buttons are not assigned to one service provider (bidder). The procedure will be specifically described by taking the bid data of FIG. 9 as an example.

First, the highest bid amount of each button at the end of bidding is totaled, and the order of allocating the menu buttons is determined (step S201). FIG. 9 shows bidder 1
The bids from Bidder to Bidder 7 are shown for each column, and the bid amount for each button is shown for each line.
They are arranged in the column indicated by 1. From this result, the button assignment order is determined as A → B → D → C → E → F → G.

Next, it is judged whether or not the button assignment is completed (step S202), and if it is not completed, the process proceeds to the bidder arrangement process (step S203). In assigning the first button (A), step S2
Since the processes in 02 and S203 do not occur, the highest bidder of the button A is determined as the successful bidder in the next step S204. Explaining with reference to FIG. 9, since the maximum bid amount of the button A is ¥ 4,000, “bidder 3” is confirmed as the successful bidder.

Then, the process returns to step S202 again to judge the end of allocation. Since the allocation has not been completed yet, the process proceeds to step S203, where bidders are sorted. In the rearrangement process in this case, since "bidder 3" has already made a successful bid for button A, "bidder 3" is deleted from the subsequent bid targets. Explaining with reference to FIG. 9, the highest bidder of the button B to perform the next allocation is “Bidder 3” of ¥ 2,500, but “Bidder 3” is set by the above setting.
Will be deleted, and the next highest bid will be ¥ 2,400.

Next, in step S204, the highest bidder is determined as the winning bidder. In this case, the next highest bidder, “Bidder 7”, is confirmed as the winning bidder.

Similarly, the successful bidder is determined by the above procedure. The winning bid amount and the winning bidder are determined as in the column indicated by 32.

After the last button G has been assigned, the process returns to step S202 to determine the end of assignment, and the process is terminated because the assignment is completed.

FIG. 8 shows a processing procedure in the case where the position and size of the menu button are not designated in advance and the button size is allocated from the entire button area in proportion to the bid price.

First, the bid amounts of the bidders are sorted in descending order, and the highest N bidders are extracted (step S).
301). N is the number of buttons to be assigned.

Next, calculations for determining the heights of N buttons are performed. First, the bid amounts for N bidders are summed to S (step S302). Set the variable i (step S303), from the 1st to the Nth,
The display area of the buttons is proportionally distributed according to the bid amount (step S304).

If the bid price of the i-th bidder is the bid price (i) and the height of the entire display area of the button is Bh, the height of the i-th button is h (i) = (bid price ( It can be calculated by i) / S) × Bh. The variable i is incremented by 1 (step S305), the heights of N buttons are calculated, and when i> N (step S306), the allocation process ends.

The menu button assignment process shown in FIGS. 7 and 8 is executed immediately after the bid deadline.

Returning to FIG. 3 again, when the menu button allocation (step S104) is completed, the bid result processing is performed (step S105). The detailed procedure of bid result processing is shown in FIG.

As shown in FIG. 10, a notification as to whether the bidding succeeded or failed first is sent to all the bidders by e-mail (step S401). An e-mail is sent to the successful bidder, which gives detailed information such as the winning bid amount, the position and size of the button to be assigned, the period, and the like. A display example of this electronic mail is shown in FIG. As shown in the figure, the successful bidder is instructed to transmit the image data attached to the button and the URL of the link destination. When the winning bidder transmits the image data and the URL data of the link destination to the designated address, the server 2 of the service center 1 downloads the information (step S402). In this case, the image data may be automatically downloaded from the URL of the upload destination of the image data described in the bid form transmitted at the time of bidding, instead of replying to the email. The server 2 acquires the data of the link destination URL such as the Web service provider corresponding to the image data of the button, and the bidding result process ends.

Returning to FIG. 3 again, the billing process is performed based on the result of the successful bid (step S106). A well-known method may be used for the charging process, and payment by an electronic account such as a credit card or a bank is possible. At that time, authentication is performed by inputting an ID number, a password and the like.

It should be noted that at the stage of the button allocation processing, it may be possible to confirm whether or not the corresponding bidder can charge, and complete the charging processing and then decide as the successful bidder. The reply mail to the e-mail automatically transmitted in (2) may be used as the final confirmation of the bid will, and the billing process may be performed after the reply mail is received. That is,
The order of the charging process in the entire processing procedure may be changed according to the situation.

After the billing process is completed, the menu button is updated (step S107). The data of the menu button to be updated has a structure as shown in FIG. 12, and the button data of the corresponding period is automatically created every time the button assignment process is executed. Then, when the relevant time is reached, the data for the relevant period is used as the button data of the application.

The time from when the bid ends (the time when the successful bidder is determined) until the application button is actually assigned to the successful bidder can be set freely, and the image data of the button and the data of the link destination URL are awarded. If it can be acquired at the same time as the person's decision and the billing process can be executed at the same time, it can be reflected immediately after the successful bid. With this setting, the auction can be continued until just before the allocation of the button usage right is started, so that the side selling the usage right can sell at the highest possible bid price. On the other hand, the bidder has the advantage of being able to respond promptly in the event of an urgent need for sales promotion activities.

This completes the bidding procedure for the menu button, which is the Web service access means. Note that the button data is updated by the server 2 of the service center 1, but as shown in FIG. 13, when the user of the application activates the application installed in the PC terminal or clicks the update button of the application (step (S501), the PC terminal automatically connects to the Internet, downloads the updated button data (step S502), and the display and contents of the menu button 21 on the display screen are updated.

In the above description, the image viewer of the digital camera is shown as an example of the application.
The present invention is not restricted to this, and can be applied to any application having a Web access function.

[0063]

As described above, according to the method for selling Web service access means of the present invention, the right to use the menu button (Web service access means) of the application having the Web access function can be sold at the auction on the net, and after the sale. , Button assignments are quickly reflected in the application. Therefore, the complicated work for assigning the image data and the link destination is automated, and the right to use the button can be easily sold.

Further, since the history information regarding the effect such as the past successful bid price and the number of accesses by clicking the button is provided, the bidder can decide the bid amount according to the position and size of the button and the effect.

[Brief description of drawings]

FIG. 1 is a schematic diagram showing a configuration and a connection form of a system used to realize a Web service access means selling method according to an embodiment of the present invention.

FIG. 2 is a schematic diagram showing a flow of information transmitted and received between a service center and a bidder in the above system and processing contents.

FIG. 3 is a flowchart showing an overall flow of a Web service access means selling method according to the embodiment of the present invention.

FIG. 4 is a schematic diagram showing an example of an auction screen when the position and size of a menu button are designated in advance.

FIG. 5 is a schematic diagram showing an example of an auction screen when the button size is assigned in proportion to the bid price from the entire button area without specifying the position and size of the menu button in advance.

FIG. 6 is a schematic diagram showing a successful bid history information screen for providing information on past successful bid amounts and effects of buttons.

FIG. 7 is a flowchart showing a procedure for assigning menu buttons when the position and size of menu buttons are designated in advance.

FIG. 8 is a flowchart showing a processing procedure in a case where a position and a size of a menu button are not designated in advance and a button size is assigned from the entire button area in proportion to a bid amount.

FIG. 9 is a schematic diagram showing bidder and bid price data used for determining a successful bidder when the position and size of a menu button are designated in advance.

FIG. 10 is a flowchart showing a detailed procedure of bid result processing.

FIG. 11 is a schematic diagram showing a format example of an electronic mail automatically transmitted in bid result processing.

FIG. 12 is a schematic diagram showing a data structure of a menu button.

FIG. 13 is a flowchart showing a processing procedure on the application side for updating a button.

FIG. 14 is a schematic diagram showing an example of an operation screen display of an image viewer application.

[Explanation of symbols]

1 service center 2 servers 3 bidders 4 servers (bidder side) 6 PC terminal 8 Internet 10 application users 21 Menu button 22 thumbnail images 23 scroll buttons 31 Column showing highest bid 32 Column showing the highest bid and the highest bidder

Claims (6)

[Claims] 1. A method for selling and processing a right to use a display part of a menu button and a web connection function of application software having a plurality of menu buttons for realizing a web access function downloaded from a menu server at the time of network connection. There is a step in which a service center connected to the network solicits bids for the usage right on the network, and a user terminal connected to the network receives bid-related information from the service center and provides information necessary for bidding. Transmitting to the service center for bidding, the service center performing auction processing based on bid information, and the service center predetermining the size and display position of the menu button according to the successful bid result of the auction processing. The step of determining according to the method described above, A step of Susenta to sell the rights to the highest bidder, a step of assigning a display and Web connectivity to the menu button the service center corresponds to after-sales completion,
A method for selling Web service access means, including: 2. The method according to claim 1, further comprising a step of transmitting, to the service center, a display content created in advance for the user terminal to assign to a menu button together with information necessary for bidding, and to bid. Web service access means sales method described. 3. The service center provides history information on the winning price and effect of the menu button in the process of publicly soliciting a bid for the right to use the display part of the menu button and the Web connection function on the network by the service center. The history information is also received in the step of the user terminal receiving bid related information from the service center and transmitting information necessary for bidding to the service center to bid. Web service access means sales method described in. 4. A system for selling and processing the right to use the display part of the menu button and the web connection function of the application software having a plurality of menu buttons for realizing the web access function downloaded from the menu server at the time of network connection. There is a means for a service center connected to the network to solicit bids for the usage right on the network, and a user terminal connected to the network receives the information necessary for the bid from the service center and is required for the bid. Means for sending information to the service center for bidding; means for the service center to perform auction processing based on bid information; and for the service center to determine the size and display position of the menu button according to the successful bid result of the auction processing. Means for determining by a predetermined method, Means for serial service center to sell the rights to the highest bidder, and means for assigning a display and Web connectivity to the menu button the service center corresponds to after-sales completion,
A web service access means sales system comprising: 5. The device according to claim 4, further comprising means for transmitting to the service center the information created by the user terminal together with the information necessary for bidding, and the display contents created in advance for assigning to the menu button. Web service access means sales system described. 6. The means for the service center to publicly bid for a right to use the display part of the menu button and the Web connection function on the network, wherein the service center provides history information on the winning price and effect of the menu button. 6. The history information is also received in a unit in which the user terminal receives bid related information from the service center and transmits information necessary for bidding to the service center to bid. Web service access means sales system described in.