JP2003085439A - Advertisement information distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize an advertisement system to enable a medium, small and micro companies, stores and an individual to easily create familiar advertisement information relating to an area and to efficiently display to people regarded as concerned. SOLUTION: The advertisement system is provided with a center server 12 and a plurality of monitors 42 connected with the center server via a communication network. The center server 12 is provided with a monitor data base 59 that registers installation places and display schedules of the respective monitors 42, a means for transmitting a form for creating advertisement information, the installation places and the display schedules of the monitors 42 to a user's personal computer 28 and for prompting selection of a monitor 42 to which the advertisement should be distributed and display date and time when a creation request of the advertisement information is outputted from the personal computer 28 and a means for distributing the respective pieces of advertisement information stored in an advertisement information data base 24 by associating them with an ID of the user to the monitor 42 via the communication network based on the advertisement information inputted by the user, the monitor 42, the display date and time selected by the user.

Description

Detailed Description of the Invention

[001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information distribution system, and more particularly to an advertisement information distribution system for displaying advertisement information transmitted from a user's communication terminal via a communication network through a medium selected by the user himself.

[002]

2. Description of the Related Art Currently, a large amount of advertising information is supplied to consumers through mass media such as televisions, radios, newspapers and magazines. By repeatedly contacting these advertising information,
By becoming familiar with the companies, products, and services targeted for advertising, it becomes possible to guide consumers to purchasing behavior. In today's society where the distribution system is complicated, advertising activities using mass media are indispensable in order to permeate consumers into the existence of their products and services.

[003]

However, since it requires a large amount of money and effort to continue the advertising and promotion activities using the mass media, it cannot be used unless it is a very large company. Originally, even small and medium-sized enterprises and shops that are rooted in the local area need to appeal to consumers within their own business areas in order to increase sales, but there is no choice but to do so from the viewpoint of cost and labor. It was Sekinoyama to distribute leaflet advertisements. In addition, even general individuals other than businesses may want to notify the local residents of the information on holding bazaars and charity concerts, but again from the viewpoint of cost and labor it is not possible to carry out notification activities using mass media. It is rare and depends on the method of announcement using a notice board or bulletin board.

Although the above leaflet has an advantage that it can be used at a relatively low cost, it has a problem that printing and distribution requires a certain amount of labor and a preparation period and lacks immediacy.
In addition, since the circulation board and the bulletin board described above originally have a low degree of attention, they cannot be expected to widely appeal to the general public.

Recently, with the explosive spread of the Internet, it is expected that advertising activities through Web pages will be suitable for small and medium enterprises and individuals. surely,
Web page advertisements have the advantage that they can be maintained and operated at a relatively low cost and that the content can be changed immediately. However, Web page advertisement has a problem that the content cannot be displayed unless the user side accesses the Web site, and it takes time and cost to increase the recognition.

The present invention has been devised in order to solve the above-mentioned conventional problems, and is applicable to small and medium-sized enterprises and shops,
The purpose of the present invention is to realize an advertisement system that enables individuals to easily create familiar advertisement information closely related to the area and to effectively display it to the people in the necessary range.

[0097]

In order to achieve the above object, the advertisement information distribution system according to claim 1 comprises a center server and a plurality of monitors connected to the center server via a communication network. In the advertising information distribution system provided, each of the monitors has a unique ID and a display schedule, and the center server is
A monitor database that registers information about the installation location and display schedule of each monitor by associating it with the monitor ID, and when a request to create advertisement information is output from the user's communication terminal via the communication network, And a monitor for displaying at least a part of the monitor installation location and display schedule information to the user's communication terminal by referring to the monitor database and the means for transmitting the advertisement information creation form. Means for urging selection of date and time, means for storing advertisement information entered through the form, and information regarding the monitor and display date and time selected by the user in the advertisement information database in association with the user ID, and the advertisement information database Check the display date and time of each advertisement information stored in While extracting the advertisement information that came,
It is characterized in that a means for delivering this to a corresponding monitor via a communication network is provided.

According to this advertisement information distribution system, the user can easily and immediately create and upload the advertisement information only by accessing the center server from the communication terminal via the communication network. What's more, the user can select from a large number of monitors that they really need,
Since it becomes possible to reliably display the advertising information on the specified date and time through the monitor, it is possible to develop effective advertising activities while suppressing excessive advertising activities.

The advertisement information distribution system according to claim 2 is
The monitor database is characterized in that, as attribute information of each monitor, in addition to the information on the installation location, information indicating the monitor type, the main viewing target, and the average audience rating is stored. By referring to various attribute information other than the “installation location” of each monitor, the user can more accurately select the required monitor.

In the advertisement information distribution system according to a third aspect of the present invention, the monitor database stores therein information relating to a display unit price as attribute information of each monitor, and the display unit price of each advertisement information is distributed to each monitor. It is characterized in that a means for storing the integrated value in association with the user ID in a predetermined database is provided. As a result, the user only has to bear the cost according to the number of monitors that actually display the advertising information, and the estimation of the advertising cost becomes easy.

In the advertisement information distribution system according to the fourth aspect, when the user's communication terminal outputs a monitor search request via the communication network, an input form prompting the user to specify the required monitor attribute is displayed. And a means for transmitting information specifying the monitor attributes from the communication terminal, a means for searching the monitor database and extracting a monitor that matches the conditions, and a display schedule for each of the extracted monitors. It is characterized in that it is provided with a means for transmitting information about the information to the user's communication terminal and urging the user to select the monitor and the display date and time to which the advertisement information should be distributed. When the number of monitors to be installed is large, it is effective to narrow down the number of candidates of monitors through search processing in advance.

The advertisement information distribution system according to claim 5 is a means for generating an HTML file based on the advertisement information when there is an output requesting that the advertisement information be disclosed as a Web page from the user's communication terminal. And a means for transmitting an HTML file related to the advertisement information to the communication terminal when a distribution request for the advertisement information is output from the user's communication terminal via the Internet. As a result, the user can also publish the advertisement information displayed on the monitor in the form of a Web page on the Internet.

In the advertisement information distribution system according to the sixth aspect, when there is an output from the user's communication terminal requesting to display the advertisement information through CATV broadcasting, the information about the broadcast schedule of the CATV station is sent to the user's communication terminal. And a means for prompting the selection of the broadcast date and time of the advertisement information, a means for storing the information on the broadcast date and time selected by the user in the advertisement information database in association with the ID of the user, and the means for storing in the advertisement information database. It is characterized by having means for checking the broadcast date and time of each advertisement information, extracting the advertisement information when the broadcast date and time has arrived, and transmitting this to the CATV distribution server via the communication network. As a result, the user can also display the advertisement information displayed on the monitor through the CATV broadcast.

[0014]

1 shows an overall image of an advertising information distribution system 10 according to the present invention. A center server 12 and a monitor distribution server 14 network-connected to the center server 12 through a dedicated line. , Web
It includes a server 16, a CATV distribution server 18, a wireless LAN server 20, and a multimedia terminal server 22.

The center server 12 includes an advertisement information database 24, and the Web server 16 and the wireless LAN server 20,
The advertisement information of the area transmitted from the multimedia terminal server 22 is stored in the advertisement information database 24, and the advertisement information is monitored at a predetermined timing by the monitor distribution server 14, Web server 16, CATV distribution server 18, wireless LAN. The function of delivering to the server 20 and the multimedia terminal server 22 is demonstrated.

The center server 12 is installed in an area having a predetermined geographical spread, for example, in each municipality or jurisdiction of a CATV station. Alternatively, the center server 12 can be arranged by considering a large-scale shopping district, a housing complex, a business district, a theme park, and a railway line as one area.

The Web server 16 includes the Internet 26
A personal computer 28 managed by a large number of users is connected via the. Although not shown in the figure, the user is also connected to a mobile phone equipped with an Internet connection function.

A television 32 managed by a large number of CATV subscribers is connected to the CATV distribution server 18 via a CATV network 30. The advertisement information distributed from the center server 12 is transmitted from the CATV distribution server 18 via the CATV station to the TV 32 of each home.
It is delivered to the set-top box connected to and displayed on the screen.

A large number of multimedia terminals 34 are connected to the multimedia terminal server 22 through dedicated lines. The multimedia terminal 34 is an information processing terminal having a display with a touch screen, and is installed in a station yard, a convenience store, a public facility, a store where an empty store in a shopping district is reused, or the like. .

A large number of portable information processing terminals (hereinafter "PDA 38") are connected to the wireless LAN server 20 via a wireless LAN network 36. Each PDA 38 has at least a CPU, a memory, a display with a touch screen, and a wireless LAN card, and information can be exchanged through wireless LAN ports arranged at various places. Further, a GPS receiving unit or a digital camera may be built in if necessary.

A large number of monitors 42 are connected to the monitor distribution server 14 via an optical fiber network 40. The monitor 42 includes a display device such as CRT, PDP, LCD, a speaker, a CPU, a memory, a video output circuit, an audio main circuit, and the like, and is used in the premises of a station, a store, an outer wall of a building, and the like.
It is located everywhere in the area. Each monitor 42 has
The ID is assigned, and the feature is that the information to be displayed can be controlled individually. The details will be described later.

It is also possible to install a plurality of monitor distribution servers 14 for one center server 12. FIG. 2 shows an example thereof. The building monitor distribution server 14a is arranged in each building 44 such as a department store, a condominium, and a hotel, the railway monitor distribution server 14b is arranged in the railroad 46, and is arranged in the shopping district 48. The monitor distribution server 14c for the shopping street is connected to the center server 12. A monitor 42 arranged on each floor is LAN-connected to the building monitor distribution server 14a. A monitor 42 arranged at each station is LAN-connected to the railway monitor distribution server 14b. Furthermore, the monitor distribution server 14c for shopping streets
A monitor 42 arranged in each store is connected to the LAN.

FIG. 3 is a block diagram showing the main functional configuration of this system 10, in which the center server 12 has a user registration unit 50, an authentication processing unit 51, an advertisement information generation unit 52, and an advertisement information registration unit. 53, an advertisement information extraction unit 54, an advertisement information distribution unit 55, a distribution record registration unit 56, and a user database 57.
, Coordinate database 58, monitor database 59,
Distribution channel database 60 and advertisement information database
24, distribution destination interface information database 61,
It has a distribution record database 62.

The user registration unit 50, the authentication processing unit 51, the advertisement information generation unit 52, the advertisement information registration unit 53, the advertisement information extraction unit 54,
The advertisement information distribution unit 55 and the distribution record registration unit 56 are realized by the CPU of the computer forming the center server 12 executing necessary processing according to the OS and the dedicated application program. In addition, the user database 57, the coordinate database 58, the monitor database
59, the distribution channel database 60, the advertisement information database 24, the distribution destination interface information database 61, and the distribution record database 62 are stored in the hard disk of the computer.

In the user database 57, the attribute information of the business user (company, store, local government, etc.) or individual user who subscribes to the system 10 is registered. For example, regarding a business user, information such as a password, a business type, a trade name, a business owner's name, a telephone number, a fax number, an e-mail address, a URL, business hours, a location, and coordinates is written in the user database, starting with the business user ID. Stored in 57. In the case of an individual user, the individual user ID
, Password, gender, date of birth, occupation, telephone number, fax number, email address, URL, address, coordinates,
Information such as hobbies is stored in the user database 57.

The monitor database 59 stores information on each monitor 42 under the control of the center server 12. FIG. 4 shows an example of data items set in the monitor database 59, and includes items such as the monitor ID, the type of the monitor 42, the installation location, the viewing target, the audience rating, the display schedule, and the display unit price. ing. In the "type" item, data for identifying the model of the monitor 42 such as a small LCD, a large CRT, an outdoor PDP is described. The address, coordinates, or data such as “XX department store 3F men's clothing section” is described in the “installation place” item. The items of "viewing target" include general, young people, young men,
The types of the main viewers of the monitor 42 such as young women, middle-aged men, and middle-aged women are described. In the "viewing degree" item, the average degree of attracting customers at the place where the monitor 42 is installed is described by "high, medium, low" or "A, B, C" for each time zone and day of the week. It "Display schedule"
In this item, a display schedule of information on the monitor 42 is described for each time zone. In the "Display unit price" item,
The display charge per unit time by the monitor is described for each time zone and each day of the week. The display unit price is preset according to the installation location and type of the monitor, the audience rating, and the like.

The advertisement information database 24 stores various advertisement information within the area under the control of the center server 12. FIG. 5 shows an example of data items set in the advertisement information database 24. With the advertisement information ID at the top, the user ID, advertisement genre, advertisement sentence, selected image, selected voice, reading of advertisement sentence, and related position. , Deadline, delivery target, date and time, etc. The “user ID” item describes the ID of the user who uploaded the advertisement information.
"Advertising genre" items include bargain information, administrative information,
Data indicating the type of advertisement information such as event information and message information is described. In the “advertisement text” item, specific advertising content is described in text. In the item "selected image", an image file to be displayed together with the advertisement text is described. In the item “selected voice”, information about a voice file to be reproduced together with the advertisement text is described. Information indicating whether or not the content of the advertisement text is to be read aloud by the synthetic voice is described in the item “Reading the advertisement text”. In the item of "related position", coordinate data of a place (a location of a bargain shop, a place where an event is held, etc.) related to the advertisement content is described. In the "Deadline" item, "Start date" of the advertisement content
And “end date and time” are described. For example, 2001 is a bargain sale
If it is a time service from 10 am to 3 pm on September 15, 2015, please refer to "September 15, 2001 10:00 to September 15, 01."
The time range is described as "15:00". If there is no deadline in the advertisement content, this item is left blank. In the item “delivery target / date and time”, a specific medium name and timing at which the advertisement information is to be delivered / displayed are described. For example, if the advertisement information is displayed on the outdoor monitor 42 in front of the station at 10 am today,
42 ID and display date and time are described. In addition, when similar broadcasting is performed not only on the outdoor monitor 42 but also on a specific channel of CATV, that effect is described.

The coordinate database 58 stores a table showing the correspondence between the coordinates within the jurisdiction of the center server 12 and the addresses (lot numbers). In the distribution channel database 60, a program guide of CATV broadcasting is described for each channel. The distribution destination interface information database 61 describes interface information for each display medium. The distribution record by the advertisement information distribution unit 55 is described in the distribution record database 62 in association with the user ID.

Next, the processing procedure until the advertisement information is registered in the advertisement information database 24 will be described with reference to the flowchart of FIG. A user who intends to deliver advertisement information using this system 10 firstly loads the information from the center server 12 from his / her personal computer 28 via the Internet 26.
Access the website and request the provision of services (S10). As a result, the authentication processing unit 51 is activated, and a form asking for selection of “registered user” or “unregistered user” is transmitted (not shown). When the user selects "unregistered user" (S12), as shown in FIG. 7 (a),
The screen for selecting whether or not to perform user registration is displayed on the PC 28 Web
Displayed on the browser. On the other hand, when the user selects "register", a form asking for selection of "business user" or "general user" is displayed as shown in FIG. 7 (b). Then, when the user selects the "business user", the input form of FIG. 7C is transmitted (S14), and the required items such as the type of business, the trade name, and the business owner are required to be input. When the user selects "general user", the input form of FIG. 7 (e) is sent (S14), and it is required to input necessary items such as sex, date of birth, and occupation. The user who has entered the necessary information in each of the above input forms clicks the send button to send the input data. Upon receiving this, the user registration unit 50 of the center server 12 (S16),
It is registered as a new user in the user database 57 (S18). At the time of this new user registration, the user ID and password are transmitted to the user's personal computer 28 via the authentication processing unit 51. The user does not register in FIG. 7 (a).
In the case of selecting, the advertisement information creation / distribution service cannot be enjoyed, and as shown in FIG. 7D, only the limited service as the visitor can be used.

As shown in FIG. 8A, a service menu for registered users is displayed on the personal computer screen of the user who has completed user registration. If "create advertisement information" is selected here, an advertisement information input form is transmitted from the advertisement information generation unit 52 as shown in FIG. 8B (S20). On the other hand, the user opens the pull-down menu and selects the advertisement genre (for example, "Discount information"), and in the input field of the advertisement text, "Today, we will hold a beef bargain sale.
Type in an advertisement such as "...". If the content of this advertisement has a time limit (temporal condition), the start date and time and the end date and time are selected and input. If there is no deadline,
No need to enter. If the content of the advertisement text has a related place, the pull-down menu in the “position” column is opened and selected. By default, the location and address of the office are displayed, but when selecting another location, select "Specify by map" or "Specify by address" from the pull-down menu. As a result, each selection screen is displayed, and the identification of the specific position is completed. Next, the user who wants to display a still image together with the advertisement text checks the still image selection and clicks "▼" in the image file selection field. As a result, the directory structure in the hard disk is displayed on the personal computer screen. When a specific image file stored in a predetermined directory is selected here, the image file name is displayed in the image file selection field. Finally, the user who wants to play the voice advertisement together with the display of the advertisement text or the still image checks the voice file selection and clicks "▼" in the voice file selection field. As a result, the directory structure in the hard disk is displayed on the personal computer screen. When a specific audio file stored in a predetermined directory is selected here, the audio file name is displayed in the audio file selection field. Users who do not have a special audio file, check "Read aloud advertisement". As a result, the content of the advertisement text is converted into a voice file by the voice synthesis program included in the center server 12, and is reproduced through the monitor 42 or the CATV television 32.

When the user who has entered the necessary items clicks on the “Register” button, the input data is transmitted to the center server 12. The advertisement information generation unit 52 of the center server 12 which receives this (S22) displays a display medium selection screen as shown in FIG. 8 (c) (S24). On the other hand, the user checks the medium desired to be displayed and completes the selection. Here, the user is "Web content registration"
When the check is put in, the advertisement information generation unit 52 generates an HTML file based on the data input on the advertisement information input screen.

When the user checks "CATV broadcast registration" (S26), the advertisement information generating unit 52 refers to the distribution channel database 60 and transmits the program guide of the CATV station to the user's personal computer 28 (S28). ). FIG. 9 shows an example thereof, and the user selects a desired channel and broadcast date / time (date, time zone) on the personal computer screen. By the way, since "bargain information" can be inserted in the broadcast frame of "local mall information", the selection frame can be
Click the setting button according to the "Regional mall information" of the time zone. When this selection information is received (S30), advertisement information is generated by the advertisement information generation unit 52 (S34) and output to the advertisement information registration unit 53. The advertisement information registration unit 53 allocates an ID to the advertisement information and then the advertisement information database
It is stored in 24 (S36). The individual user can also create an event advertisement or the like in the same manner as above and register it in the advertisement information database 24.

When the user has checked the "Regional monitor broadcast registration" (S26), the advertisement information generating unit 52 refers to the display schedule item of the monitor database 59 and displays the display schedule table of each monitor 42 by the user. It is sent to the personal computer 28 (S32). FIG. 10 shows an example thereof, in which the user wants to broadcast on the personal computer screen 42.
And select the display date and time (date, time zone). Also in this case, when the advertisement genre is "bargain information", the selection frame is aligned with "regional mall information" on any monitor, and the setting button is clicked. When the user clicks on an individual monitor name, detailed information such as the installation location and type of the monitor, the viewing target, the audience rating, and the display unit price is transmitted from the center server 12 and displayed on the screen. By considering these detailed information, the user is required to display the advertisement information on the monitor 42.
Can be narrowed down. When the monitor and display date / time selection information is received from the user's personal computer 28 (S30), the advertisement information is generated by the advertisement information generation unit 52 (S34) and output to the advertisement information registration unit 53. The advertisement information registration unit 53 allocates an ID to the advertisement information and stores it in the advertisement information database 24 (S36).

When the number of monitors 42 under the control of the center server 12 is large, as shown in FIG.
It is desirable to provide a monitor search unit 64 in 12 and narrow down the number of monitors 42 in advance. That is, when the user selects "search for monitor" from the service menu on the personal computer screen (not shown), an input form for monitor search is transmitted from the monitor search unit 64, as shown in FIG.
On the other hand, the user specifies necessary search conditions for the attributes of the monitor 42 such as the installation location, monitor type, main viewer, and display unit price, and then clicks the send button.
Upon receiving this, the search processing unit 64 extracts from the monitor database 59 the monitors 42 that match the search conditions specified by the user, and sends the list to the user's personal computer 28 (not shown). When the user selects a specific monitor 42 from this list, the display schedule of the monitor 42 is transmitted from the advertisement information generating unit 52 to the personal computer 28.

Next, a processing procedure for distributing advertisement information will be described with reference to the flowchart of FIG. The advertisement information extracting unit 54 constantly monitors the “delivery target / date and time” item of each advertisement information stored in the advertisement information database 24 (S40), and when the delivery date and time arrives (S42), The advertisement information is extracted (S44) and output to the advertisement information distribution unit 55. Upon receiving this, the advertisement information distribution unit 55
After performing the necessary conversion processing on the advertisement information by referring to the distribution destination interface information database 61 (S46),
The advertisement information is transmitted to the display medium selected by the user via various communication networks (S48).

For example, when the user selects broadcasting on CATV, after converting the advertising information into a data format for CATV, the home of each CATV subscriber is sent via the CATV distribution server 18 and the CATV network 30. Delivered to and displayed on the screen of a TV 32 connected to the set top box. When the user selects the broadcast on the specific monitor, the advertisement information is converted into the data format for the monitor broadcast, and then distributed to the corresponding monitor 42 via the monitor distribution server 14 and the optical fiber network 40. , Display on the screen.

When the user has selected to publish the information on the website of the center server 12 and a request for browsing the advertisement information is transmitted via the Internet 26, the advertisement information extraction unit 54 stores the advertisement information in the advertisement information database 24. The HTML file is read and output to the advertisement information distribution unit 55. The advertisement information distribution unit 55 transmits this to the personal computer 28 of the user who has output the browsing request via the Internet 26.

As described above, each time the advertisement information distribution unit 55 executes the distribution process, the log data is written in the distribution record database 62 via the distribution record registration unit 56 (S50). By collecting and analyzing this log data later, it becomes possible to execute the billing process for the advertisement information providing user. Further, when the advertisement information is delivered as a Web page, it is possible to estimate the audience rating and the echo by accumulating the number of times.

In the above, the registered user is the personal computer 28.
Although the example of accessing the website of the center server 12 from the Internet to register the advertisement information has been described, it is also possible to register the advertisement information using another communication terminal. For example, by operating the touch screen of the multimedia terminal 34, the user can easily create and register the advertisement information even when out. At this time, it is also possible to take a picture of the user's face with a digital camera built in the multimedia terminal 34 and display it on the monitor 42 or the like together with the advertisement text. Or from PDA38 to wireless LAN network
Advertising information can be created and registered by connecting to the center server 12 via 36 and tapping the touch screen in the same manner. Also in this case, it is possible to take a facial photograph of the user with the digital camera built in the PDA 38 and display it on the monitor 42 or the like together with the advertisement text.

In the above, as the distribution destination of the advertisement information
Although the CATV subscribing television 32, the monitor 42, and the Web browser of the personal computer 28 are illustrated, the display medium of the advertisement information is not limited to this. For example, it can be delivered to the PDA 38 via the wireless LAN network 36. In this case, the same broadcast content as CATV can be transmitted to the PDA 38 and displayed on the screen, or a web file can be transmitted and displayed via the web browser of the PDA 38.

When the advertisement information is associated with the position information, its presence can be displayed on the map. That is, when the user accesses the website of the center server 12 via the Internet 26 and requests “map display”, the advertisement information distribution unit 55 transmits the map data of the jurisdiction area and displays it on the Web browser of the personal computer 28. It FIG. 14 shows an example thereof, and an icon 65 indicating the presence of advertisement information is arranged on the simple map. Each icon 65 is arranged at an appropriate position on the map by the advertisement information extraction unit 54 according to the position information (coordinate data) of the advertisement information. Here, when the user clicks the specific icon 65, detailed advertisement information is displayed on the screen. Although the presence of "bargain sale information" is displayed in the figure, the displayed genre can be switched by clicking the "▼" button in the genre selection column.

By controlling the display schedule of each monitor 42, it is possible to guide the viewer in a certain direction. A specific example will be described below. Figure 15 shows
A state in which a plurality of monitors 42 are installed on the outer wall surface or inside of a department store building 44 is shown. A monitor distribution server 14 is connected to each monitor 42 via a LAN, and the monitor distribution server 14 is connected to the center server 12 via a dedicated line. Here, for example, when a large number of middle-aged women gather under the outdoor monitor 42 during a certain summer day, the outdoor monitor 42
By displaying an advertisement stating that the "Cold Dessert" fair is being held at the Italian restaurant on the 7th floor, it is possible to guide female customers, who were frustrated by the thickness, to the Italian restaurant on the 7th floor. Then, on the monitor 42 installed near the doorway of the Italian restaurant, by displaying the advertisement that the summer bargain is being held at the women's clothing section on the second floor, the female customers who got cool by the cold dessert can be seen on the second floor. It is possible to lead to the women's clothing section in. Alternatively, when a concert for young people is planned to be held in a town square, the advertisement is displayed on the monitor 42 installed in the youth women's clothes section on the second floor or the men's clothes section for young people on the third floor. As a result, users of the target age group can be guided to the concert venue.

As described above, since a unique monitor ID is assigned to each monitor 42 and the display contents and schedule can be set in monitor units, it is extremely effective as a means for displaying advertisement information. For example, when a small-scale store implements a time service at a bargain price, it does not make much sense to notify a distant user. Therefore, by displaying the advertisement text repeatedly only on the monitors arranged around the shop, it is possible to realize an efficient advertisement at low cost.

Alternatively, in the case of advertising for women-only products, the advertisement text is selectively displayed on the monitor 42 installed in a place where women are concentrated (for example, a women's clothing section of a department store or a women's changing room). It is efficient to display. In this case, the advertisement providing user can extract the monitor 42 in which “female” is described as a viewing target through the monitor search unit 64, and distribute the advertisement text to them in a concentrated manner.

Instead of giving all the monitors 42 individuality as described above, it is possible to collectively handle a plurality of monitors having the same type of attributes. For example, when a plurality of monitors 42 are arranged in the citizen's plaza, it is complicated to set the display date and time for each monitor. Therefore, when the user selects "a group of citizens 'square monitors" and specifies one delivery date and time, it can be operated so that it is applied to all the monitors arranged in the citizens' square.

[0046]

According to the advertisement information distribution system of the present invention, the user can easily and immediately create and upload the advertisement information by accessing the center server from the communication terminal via the communication network. Moreover, the user can select the one that he or she really needs from a large number of monitors and can surely display the advertisement information on the specified date and time through the monitor, so that it is possible to suppress the excessive advertisement activity while reducing the effect. It is possible to develop a typical advertising activity.

Further, by searching for a display program that creates a conductor of a person according to the regional characteristics, time, and time, it is possible to make a person stay in the whole area and systematically provide many services. Conversely, by searching for and verifying the above display program, it is possible to understand the characteristics of the area.

[Brief description of drawings]

FIG. 1 is a conceptual diagram showing an overall image of an advertisement information distribution system according to the present invention.

FIG. 2 is a conceptual diagram showing an example in which a plurality of monitor distribution servers are installed with respect to a center server.

FIG. 3 is a block diagram showing a main functional configuration of this system.

FIG. 4 is an explanatory diagram showing an example of data items set in a monitor database.

FIG. 5 is an explanatory diagram showing an example of data items set in an advertisement information database.

FIG. 6 is a flowchart showing a processing procedure until the advertisement information is registered in the advertisement information database.

FIG. 7 is a layout diagram showing a display example of a personal computer screen of a user at the time of user registration.

FIG. 8 is a layout diagram showing a display example of a user's personal computer screen when creating advertisement information.

FIG. 9 is a layout diagram showing a state in which a program guide of a CATV station is displayed on a user's personal computer screen.

FIG. 10 is a layout diagram showing a state in which a monitor display schedule table is displayed on a user's personal computer screen.

FIG. 11 is a block diagram showing a functional configuration during a monitor search process.

FIG. 12 is a layout diagram showing an input form for monitor search.

FIG. 13 is a flowchart showing a processing procedure when distributing advertisement information.

FIG. 14 is a layout diagram showing a state in which an icon indicating the presence of advertisement information is arranged on a simple map.

FIG. 15 is an explanatory diagram showing a state in which a plurality of monitors are installed on the outer wall surface or inside of a department store building.

[Explanation of symbols]

10 Advertising information distribution system 12 Center server 14 Monitor distribution server 16 Web server 18 CATV distribution server 20 Wireless LAN server 22 Multimedia terminal server 24 Advertising information database 26 Internet 28 PC 30 CATV network 32 TV 34 multimedia terminals 36 Wireless LAN network 38 PDA 40 optical fiber network 42 monitor 44 building 46 railway 48 shopping street 50 User Registration Department 51 Authentication processing unit 52 Advertising information generator 53 Advertising information registration section 54 Advertising information extraction unit 55 Advertising Information Distribution Department 56 Delivery record registration department 57 User Database 58 Coordinate database 59 Monitor Database 60 distribution channel database 24 Advertising information database 61 Delivery interface information database 62 Delivery results database 64 Monitor search section 65 icons

Continuation of front page (51) Int.Cl. ⁷ identification code FI theme code (reference) G06F 13/00 540 G06F 13/00 540P 17/30 170 170/30 170Z H04N 7/173 610 H04N 7/173 610Z (72 Inventor Akito Takahashi 5-14-4 Nishinippori Arakawa-ku, Tokyo Motivation Follow Office Co., Ltd. F-term (reference) 5B075 KK07 ND20 UU40 5C064 BA01 BA07 BC18 BC23 BC25 BD07 BD08

Claims (6)

[Claims] 1. An advertisement information distribution system comprising a center server and a plurality of monitors connected to the center server via a communication network, wherein the monitors each have a unique ID and a display schedule. The above center server stores a monitor database in which information about the installation location and display schedule of each monitor is registered in association with the monitor ID, and when a request to create advertisement information is output from the user's communication terminal via the communication network. In addition, referring to the monitor database and means for transmitting an advertisement information creation form to the communication terminal, information regarding the installation location and display schedule of at least some monitors is transmitted to the user's communication terminal, and the advertisement information Through the form above, as well as a means to prompt the selection of the monitor and the display date and time to deliver A means for storing the input advertisement information and information regarding the monitor and the display date / time selected by the user in the advertisement information database in association with the ID of the user, and the display date / time of each advertisement information stored in the advertisement information database. An advertisement information distribution system comprising: a means for checking and extracting advertisement information whose display date and time has arrived, and for delivering it to a corresponding monitor via a communication network. 2. The monitor database stores, as attribute information of each monitor, information about a monitor type, a main viewing target, and an average viewing degree in addition to information about an installation location. The advertisement information distribution system according to claim 1. 3. The monitor database stores information about a display unit price as attribute information of each monitor, and each time the advertisement information is distributed to each monitor, the integrated value of the display unit price is associated with a user ID to determine a predetermined value. 3. The advertisement information distribution system according to claim 1, further comprising means for storing the advertisement information in the database. 4. When the user's communication terminal outputs a monitor search request via the communication network, a means for transmitting to the communication terminal an input form that prompts the user to specify the required monitor attribute, and the communication terminal. When a search condition that specifies the monitor attribute is sent, the monitor database is searched and the monitor that matches the condition is extracted and the information about the display schedule of each monitor is sent to the user's communication terminal. The advertisement information distribution system according to any one of claims 1 to 3, further comprising a monitor to which the advertisement information is to be delivered and a unit that prompts selection of a display date and time. 5. A means for generating an HTML file based on the advertisement information when there is an output requesting that the advertisement information be disclosed as a Web page from the user communication terminal, and from the user communication terminal via the Internet. The advertisement information distribution according to any one of claims 1 to 4, further comprising: a unit that transmits an HTML file related to the advertisement information to the communication terminal when a distribution request for the advertisement information is output. system. 6. The CA, when there is an output requesting to display advertisement information from a user's communication terminal through CATV broadcasting.
A means for transmitting information about the broadcast schedule of TV stations to the user's communication terminal and prompting the user to select the broadcast date / time of the advertisement information, and the information regarding the broadcast date / time selected by the user is stored in the advertisement information database in association with the user's ID. And a means for checking the broadcast date / time of each advertisement information stored in the advertisement information database, extracting the advertisement information for which the broadcast date / time has arrived, and transmitting this to the CATV distribution server via the communication network. The advertisement information distribution system according to any one of claims 1 to 5, wherein