JP2002216029A - Correspondence sales system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a correspondence sales system for allowing anyone to easily order his desired merchandise, and for allowing a correspondense sales agency to easily introduce this system. SOLUTION: This correspondense sales system is constituted of an information medium such as a handbill advertisement 1 carrying merchandise (a merchandise photograph 1) and a merchandise barcode 12 obtained by coding the merchandise and an order barcode 13 obtained by coding the order destination of the merchandise, a barcode reading device 2 for reading the merchandise barcode 12 and the order barcode 13 carried in the handbill advertisement 1, and for transmitting an instruction to display the data and a telephone number being the origin of order, and a personal computer 3 for receiving the data from the barcode reading device 2. When it is judged that the received data are the first time, a reception side operator communicates to the telephone number being the origin of order displayed at a monitor 33 by using a telephone set 4, and acquires prescribed data such as the postal code number, address, and name through a conversation with the person at the origin of order, and stores the data in the personal computer 3 (main body 31), and starts the order reception processing of the merchandise by using a keyboard 34.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mail order system.

[0002]

[Prior art and problems] Conventionally, mail-order sales have published products to be sold in flyer advertisements, catalogs, magazines, etc., received calls for orders from people who saw those media, and received calls by telephone to receive the desired products. Ordering systems are common and are also the most widely used mail-order methods. In this method, every time an orderer places an order for a product, the orderer places a call to the orderer, talks with the orderer, ie, the operator on the orderer, and provides information on the product along with personal specific information, such as size and color in the case of clothes. I tell them in words and place an order.

[0003] In order to receive the telephone order, the order-receiving side employs a large number of operators corresponding to telephone calls. However, when orders are rushing, different products are sent out due to misunderstanding of the operator. Sometimes. Also,
This shipping mistake can also be caused by the orderer's misstatement. To avoid this, there are methods of ordering by mail or fax, but mailing takes time,
In addition, since it is not possible to confirm whether a fax has been delivered to the ordering party, the ordering side hardly uses these methods.

[0004] For this reason, the burden on the order receiving side in response to a shipping error is enormous in both labor and cost. Also, on the ordering side, this telephone order is extremely troublesome for the orderer who frequently places orders, because every time the product is ordered, the individual specific information must be transmitted to the operator together with the product information. On the other hand, in elderly people with poor eyesight, letters and numbers displayed in flyer advertisements and the like are small, so that care must be taken when calling to avoid mistaking product information.

[0005] Recently, there has also been mail-order sales via the Internet. This is a mail-order sales method in which a product displayed on a monitor can be ordered by key input using a personal computer or a portable telephone connected to the Internet. is there. Since this method uses the Internet connected to an unspecified number of people's computers, there is a risk that someone will be able to see their personal information sent to the Internet every time a product is ordered. is there.

[0006] However, in this online mail order, unlike the order by telephone, the ordering party does not talk to the operator on the order receiving side at the time of ordering the product, and the order receiving time is specified at any time without any designation of the order receiving time. It is easy to order products from, and many people use it especially for young people. Since this method cannot be used unless the user can connect to the Internet, the method is not suitable for those who do not subscribe to the Internet or for the elderly who are not good at operating.

[0007]

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and allows anyone to easily and definitely place an order for a desired product, and can be easily introduced by a mail-order business. It is intended to provide a mail order system.

[0008]

[Summary of the Invention] The gist of the present invention is that a product mark is coded with data of the product together with the product, and an order mark is coded with data of an ordering party who orders the product. From an information medium, a mark reading device that reads a product mark and an order mark posted on the information medium, and transmits identification data of an order source together with the data, and an order processing device that receives data from the mark reading device. When the received data is determined to be the first time, the ordering operator calls the ordering source by communication means based on the identification data of the ordering source, obtains the predetermined data of the ordering source, and processes the order. When the received order is stored in the device and the order is received from the order source stored in the order processing device, the order processing device issues the order. A mail order system, characterized in that for receiving an order for goods to identify the ordering of the ordering data stored based on the original identification data.

[0009] The mail-order sales system of the present invention will be described in more detail. Products to be sold are printed on various information media, that is, print media such as flyer advertisements, magazines, and catalogs. Further, a product to be sold may be displayed on a display device such as a monitor of a personal computer. Along with the product, a product mark coded with the product data is posted or displayed. The product data is the product name, size, color, price, etc., and the data changes depending on the product, such as household goods, electric products, foodstuffs, and the like. Further, an order mark that encodes data of a trader who handles the product, that is, an order destination, is posted or displayed. The data of the order destination is a trader name, address, telephone number and the like. The marks may be anything, and may be composed of symbols, numbers, characters, lines, and the like. Then, the product mark and the order mark are read by the mark reading device.

The mark reading device may be any device as long as it can read a product mark and an order mark displayed on various printing media or display devices such as a monitor, and has a function of transmitting identification data of an ordering source. It is preferable that the communication line can be directly connected to a communication line such as a telephone or indirectly through some device or the like. The print medium and the display device may be dedicated or shared. The device to be indirectly connected may be a wired telephone, a wireless telephone such as a mobile phone, or a device such as a personal computer, which can transmit a product mark, an order mark, and identification data of an order source. Anything is fine. The orderer's identification data is data for identifying who the orderer is. Any data that can be identified can be used, such as an address or a telephone number. Then, the data is transmitted to the order receiving side from the mark reading device into which all the data relating to the product order has been input.

When the transmission is performed manually, a start switch or a command key may be provided in a device interposed between the mark reader and the communication line. If the transmission is to be performed automatically, a transmission start command may be inserted in the order mark, and the transmission may be started together with the reading of the order mark by the mark reader. At the start of the transmission, for example, when the mark reading device is connected to the communication line or the intervening device, the transmission of the data is immediately started,
In addition, when it is not connected to a communication line or an intervening device, it may be automatically started after connection. When the identification data for specifying the ordering source is a telephone number, an instruction corresponding to a specific code for displaying the telephone number of the ordering source may be inserted into the order mark together with the above-mentioned data transmission starting instruction. . Further, a specific code for displaying the telephone number of the order source may be used as the data transmission start command. The command for displaying the telephone number may use a number display performed by NTT, and may have a function that is the same command as when 186 is input to the order mark.

The above-mentioned product mark and order mark may be general bar codes, and the mark reading device may be a bar code reading device. When the data transmitted from the order receiving side is received by the order receiving side processing device of the order receiving side, the data is compared with the data of the order receiving side stored in the order receiving side processing device, and the data is the first time. Is
The order processing device displays identification data indicating the ordering source, and based on the identification data, the operator on the order receiving side calls the ordering source by communication means, and the predetermined data of the ordering source, specifically, address, name, telephone It suffices if a number or the like is obtained and stored in the order processing device and an order for a product is accepted. If the received data is from the ordering source stored in the order processing device, the ordering source is identified from the stored ordering source data based on the identification data of the ordering source, and the order of the product is ordered. It may be accepted automatically.

The order processing device may be any device as long as it can perform the above processing, and more specifically, a generally used personal computer. The personal computer has an arithmetic processing unit, storage unit,
It is composed of a control unit, an input / output unit, a display unit, a communication unit, and the like. In the case of membership-based mail-order sales, where flyer advertisements, magazines, catalogs, and information via the Internet are sent only to specific people, the identification data of the ordering source is input to the mark reading device when the mark reading device is distributed. In this case, the order can be automatically processed by the order processing device from the first order processing. Alternatively, the identification data of the ordering source may be used as the telephone number of the ordering source. In that case, an instruction corresponding to a specific code for displaying the telephone number of the ordering source may be inserted in the order mark. Further, a specific code for displaying the telephone number of the order source may be used as the data transmission start command. This eliminates the need to input the identification data of the ordering source when distributing the mark reading device.

[0014]

Since the mail-order sales system of the present invention is constructed as described above, the trader installs an order processing device for receiving data from the ordering source, and stores the goods data together with the goods to be sold. The encoded product mark and the order mark encoding the data of the trader, that is, the order destination, are posted on a print medium such as a flyer advertisement, a magazine, or a catalog, and are distributed to consumers by a free or paid method as appropriate. When the Internet is used, a product mark and an order mark are displayed on a display device such as a monitor together with the product to be sold in the same manner as described above. Further, the mark reading device is distributed to consumers by a suitable method for free or for a fee.

The order and order processing by the mail order system is performed, for example, by sending a flyer advertisement on which a product is posted to a person (ordering source) who owns the mark reading device, and the person placing the product on the flyer advertisement. When ordering, first, the mark reader reads the product mark of the product desired to be purchased. As a result, a predetermined number of product marks desired to be purchased are stored in the storage unit of the mark reading device. Next, the order mark is read. Thereby, together with the predetermined number of product marks stored in the storage unit of the mark reading device, the identification data specifying the order source is transmitted to the order processing device of the trader who handles the product.

The order processing device receiving the data compares the identification data of the ordering source stored therein with the identification data of the ordering source in the received data. If there is no identical identification data, the identification data indicating the ordering source, that is, data that can be communicated to the ordering source is displayed. Upon receiving this display, the operator calls the ordering source by the communication means based on the identification data, obtains the predetermined data of the ordering source through the dialog, inputs the data into the order processing device, stores it, and accepts the order for the product. Start order processing. If the data matches the identification data of the ordering source stored by comparison, the order processing device starts order processing.

[0017]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A mail-order sales system according to the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing an outline of a mail-order sales system according to the present invention, and 1 is a flyer advertisement distributed to each home. A product barcode 12 and an order barcode 13 are posted on the flyer advertisement 1 together with a product photograph 11. Reference numeral 2 denotes a barcode reader, which is a barcode reader 12 for a product (product photograph 11) and an order barcode 1 which are posted on a flyer advertisement 1 by the barcode reader 2.
3 is read, and the read data is transmitted to the order receiving personal computer 3 via the communication connection station 5. Reference numeral 21 denotes a scanner unit for reading a bar code, and reference numeral 22 denotes a data transmission line which is connected to a line terminal port 24 by a plug 23.

Reference numeral 3 denotes a personal computer that receives data from the bar code reader 2 and performs order receiving processing for commodities. Reference numeral 31 denotes a main body equipped with an arithmetic processing unit, a storage unit, a control unit, and the like for processing the received data. is there. Reference numeral 32 denotes a communication control device for connecting to the communication line 51.
Some have this function. Reference numeral 33 denotes a monitor, which displays the data of the product desired to be purchased together with the telephone number indicating the ordering source when the received data is the first time, and displays the status of the order processing and the processing result. Reference numeral 34 denotes a keyboard for inputting order-side data obtained by the operator when the received data is the first time, and for inputting a command for displaying a processing status or the like. Reference numeral 35 denotes a mouse; 36, a printer for printing information such as data, processing status, and processing results; and 4, a telephone for an operator to talk with a customer on the ordering side. Reference numeral 5 denotes a communication connection station which executes the number display command entered in the order bar code 13 and displays the telephone number of the orderer on the monitor 33 of the personal computer 3 on the order receiving side. 5
1 is a communication line.

FIG. 2 is a block diagram showing an order from a portable telephone. Reference numeral 2a denotes a portable bar code reader, and a product (product photograph 11) posted on the flyer advertisement 1 by the bar code reader 2a. The item barcode 12 and the order barcode 13 are read. Reference numeral 21a denotes a scanner unit for reading a bar code, and reference numeral 23a denotes a plug which can be connected to the terminal port 61 of the mobile phone 6. The data read by the barcode reader 2a is transmitted by radio waves to the communication connection station 5 (base station) by the mobile phone 6, and transmitted to the personal computer 3 on the order receiving side via the communication connection station 5.

FIG. 3 is a diagram showing an example of posting a mail order product in a flyer advertisement. The product barcode 12 contains information indicating the product, such as product name, size, color, and price for an electric product. Are bar-coded. The data changes depending on the product, such as clothing, household goods, and food. In addition, the order code 13 includes an instruction corresponding to a number display for displaying a telephone number of an orderer, that is, a customer, together with information on a trader who handles the product, that is, information on an order destination, a trader name, an address, and a telephone number. The information of the start instruction is bar-coded.

[0021] The flyer advertisement 1 lists products (electric products / clothings) of different vendors, and the customer has a product barcode 12 of the product desired to be purchased and an order barcode indicating the vendor. By scanning with a barcode reader, it is possible to easily and accurately order products. That is, in the present mail order system, all necessary data is contained in the product barcode 12 and the order barcode 13 which are posted together with the product (product photograph 11).
Since it is possible to order goods by reading these barcodes, not only a single trader but also a plurality of traders can jointly issue flyer advertisements, catalogs, mail order magazines and the like as in this example. FIG. 4 is a block diagram schematically showing a data transmission operation of the barcode reading device. FIG. 5 is a block diagram schematically showing the order receiving operation of the personal computer.

[0022]

[Effect] Since the mail-order sales system of the present invention is configured as described above, the order receiving side installs a normal personal computer that can be connected to the communication line, and distributes the flyer to an unspecified number of people or a specific person. Product barcodes and order barcodes that contain necessary information along with the products are posted or displayed on the products posted on print media such as advertisements, magazines, catalogs, etc., or on the display device such as a monitor in the case of the Internet. By distributing them, the system can be constructed without inputting any data or the like in advance at the start of the mail order system.

On the ordering side, the bar code reader of the product which is posted or displayed on a print medium such as a flyer advertisement, a magazine, a catalog, or a display device such as a monitor, etc., by a bar code reader obtained for free or for free. By scanning a barcode with a barcode reader, it is possible to automatically place an order with a dealer of the product. As a result, anyone can easily and definitely place an order for a desired product, and from the second time onward, can order a product from any place at any time.

The ordering source, ie, the identification of the customer, is determined by N
Since the number display function of the TT is used, the data is accurate. When the customer data is created for the first time, the customer data is created by contacting the telephone number from the order receiving side, so that the customer data is extremely accurate. Further, since the order is received by the personal computer from the second time onward, accurate order receiving processing can be performed. As a result, only the operator who creates the first customer data needs to be engaged in the order receiving operation, so that the cost associated with the order receiving operation can be saved, and there is no erroneous shipment of the product, thereby reducing the cost and labor involved in this. What you can do is a huge cost savings.

Furthermore, the construction of the mail-order system can be easily made up of the equipment commonly used at present, so that the preparation cost is extremely low and the capital investment burden is also low. And can be easily introduced. And, since the mail order system includes all necessary data in a product barcode and an order barcode posted or displayed together with the product, the product can be easily and definitely ordered by reading the barcode. Not only a single company but also a plurality of companies can jointly issue flyer advertisements, catalogs, mail order magazines, and the like. This can contribute to the activation of the mail order business.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing an outline of a mail order system according to the present invention.

FIG. 2 is a configuration diagram showing an order from a mobile phone.

[Figure 3] A diagram showing an example of posting mail order products on a flyer advertisement

FIG. 4 is a block diagram showing an outline of a data transmission operation of the barcode reader.

FIG. 5 is a block diagram showing an outline of an order receiving operation of the personal computer.

[Explanation of symbols]

1-flyer advertisement, 11-product photograph, 12-product barcode, 13-order barcode, 2-barcode reader,
2a-barcode reader, 21-scanner section, 21a
Scanner unit, 22-data transmission line, 22a-data transmission line, 23-plug, 23a-plug, 24-line terminal port, 3-PC, 31-body, 32-communication control device,
33-monitor, 34-keyboard, 35-mouse, 3
6-printer, 4-telephone, 5-communication connection station, 51-communication line, 6-mobile phone, 61-terminal

Claims (5)

[Claims] 1. An information medium having a product mark coded with data of the product together with the product and an order mark coded with data of an ordering party who orders the product, and a product mark posted on the information medium. Read the order mark,
And a mark reading device that transmits the identification data of the orderer together with the data, and an order processing device that receives the data from the mark reading device. If the received data is determined to be the first time, the order is placed. Based on the original identification data, the order receiving operator calls the ordering source by communication means, obtains the predetermined data of the ordering source, stores it in the order processing device, accepts the order of the product, and receives the received data. In the case of an order source stored in the order processing device, the order processing device identifies the order source from the order source data stored based on the identification data of the order source and receives an order for a product. system 2. An information medium having a product mark coded with data of the product together with the product and an order mark coded with data of an ordering party who orders the product, and a product mark posted on the information medium. Read the order mark,
A mark reader for transmitting identification data of the orderer together with the data; and an order processing device for receiving the order for the product by specifying the orderer from the data of the orderer stored based on the data received from the mark reader. Mail order system characterized by comprising: 3. An order mark includes a data transmission activation command of a mark reading device, and the command is a command corresponding to a specific code indicating a telephone number of an ordering source. A mail order system according to claim 1 or claim 2. 4. The mail-order system according to claim 1, wherein the commodity mark and the order mark are bar codes, and the mark reading device is a bar code reading device. 5. The mail order system according to claim 1, wherein the mark reading device is connectable to a mobile phone.