JP2002251565A - Building inside information providing method, device for it, and elevator device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To surely grasp an effect of information display such as an advertisement effect. SOLUTION: For comprehension of the advertisement effect, user's behavior directly concerned to purchase and the like of a commodity is measured. An advertisement is put on display parts 911 and 921 of information display devices 91 and 92 in the form available for download to cellular phones 101 and 102 and the like held by users 51 and 52. If the user viewing the advertisement shows interest in it, the user downloads the advertisement, and on the basis of the downloaded advertisement, the user purchases a commodity/service. If the advertisement is downloaded and the service is received, the data are collected to be summarized in an integrating device 1 through networks 7 and 6 or from a service center 11. The summarized result is provided to an advertiser 13 as data representing behavior directly related to purchase of the commodity/service.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and an apparatus for providing information in a building, and an improvement of an elevator apparatus.

[0002]

2. Description of the Related Art Japanese Patent Laid-Open Publication No. 2000-105583 discloses a method of collecting advertising viewer information by combining a display device and a camera, recognizing a person watching an advertisement, collecting personal data, and measuring an advertising effect. Is disclosed. It should be noted that switching of displayed contents is described in JP-A-2000-2000.
Japanese Patent Laid-Open No. 29932 discloses that a user of a facility is recognized and the type of information provided to a display device is changed according to the purpose. System POS (Point Of Sale)
It is disclosed that the type of advertisement to be displayed is changed based on customer visitor data compiled in the terminal.

[0003]

However, in the above prior art, although the person watching the advertisement is recognized and the person data is collected, it is unclear how this leads to the effect of the advertisement.

[0004] It is an object of the present invention to provide a method, apparatus, or elevator apparatus for providing information in a building, which can more reliably grasp the effect of information display such as an advertisement effect.

[0005]

[Means for Solving the Problems] In order to grasp the effect of an advertisement, it is important to measure not only the number of people who saw the advertisement but also the actions that directly lead to the purchase of the service and the product of the user. . Actions such as "inquiry", "product trial", and "purchase" correspond to actions that can be specifically measured. Advertisers need to continuously and quantitatively understand the effectiveness of advertising in order to use advertising costs as effectively as possible.

[0006] From this viewpoint, the present invention is provided with an information display device for displaying various information such as advertisements in a building such as an elevator hall or an elevator car, and responds to a request of a user who saw the display. Transmitting information related to the display content to the information terminal of the user, recording the number of transmissions, and transmitting data related to the recorded content to a predetermined terminal such as an advertiser. It is characterized by having.

In a preferred embodiment of the present invention, coupon information, URL (Uniform)
Resource Locator: an address indicating the location of WWW information on the Internet), product information, etc. downloaded to a mobile phone owned by the user, or received a service based on the downloaded information, an advertisement As a result, it is determined that an action that directly leads to the purchase of a product or service is performed, and the time, the store, and the ID of the downloaded display device are recorded. In addition, the attribute data of the building, such as the location of the building, the purpose of the building, and the number of floors, is simultaneously recorded. Based on the data obtained as described above, advertisers and the like are provided with data relating to advertisement effects and the like using the Internet or mobile phones.

[0008] More specifically, data relating to the frequency of user access is displayed for each of a plurality of information display devices or for different advertisement display modes (patterns).

[0009] Thus, the advertiser or the like can more reliably grasp the effect of the information display to which the user has responded, such as the advertisement effect.

[0010]

Embodiments of the present invention will be described below in detail. FIG. 1 is an overall configuration diagram of a building information providing system according to the present invention. In FIG. 1, various contents such as advertisements and real-time video, text, and audio data are distributed from the integrated device 1 to people 51 and 52 in the buildings 41 and 42 such as the elevator car 2 and the elevator hall 3. I do. In FIG. 1, the integrated device 1 has video, audio, and character data such as advertisements, news, and weather forecasts. The data of the integrated device 1 is transmitted to the service target buildings 41 and 42 via the network device 6 outside the building. The data transmitted from the network device 6 outside the building is distributed to the information supply device 8 inside the building 41 via the network device 7 inside the building 41. The data delivered to the information supply device 8 in the building 41 is transmitted to the information providing device 9 via the network device 7 in the building.
1,92. The information supply device 8 in the building 41
Can be directly delivered to the information providing devices 91 and 92 without going through the Internet.

Each of the information providing devices 91 and 92 includes display units 911 and 921 for displaying information such as advertisements, and a wireless transmitting / receiving unit for exchanging information with the outside. Users 51 and 52 in building 41 are portable information terminals 101 and 10.
2, the information providing device 91,
From 92, information on coupon information, special sale information, and the like can be downloaded. This is information transmission from the viewpoint of the information providing devices 91 and 92. Download records are:
The information is collected by the integrated device 1 via the information supply device 8 in the building 41.

The service base 11 is a store, a movie theater,
Theaters, play facilities, baseball stadiums, etc.
2 is installed, and based on the information downloaded to the portable information terminals 101 and 102 brought by the visitor,
The number of services provided by the service base 11 is recorded. At the same time as the service is provided, data from the service totalizing device 12 is collected in the integrated device 1. Further, in the integrated device 1, the response to the advertisement is totaled for each advertiser, and the totaling result data is transmitted to the Internet terminal 131 or the mobile phone 132 in the form of an e-mail or a member-only WWW homepage. Report to Lord 13.

The information providing devices 91 and 92 include, in addition to the above-mentioned wireless transmitting / receiving means for transmitting information relating to display contents to the external portable information terminals 101 and 102, means for recording the number of times of transmission. Has an information providing device 9
1 or 92 is included. These information providing devices 91 and 92 use displays such as a liquid crystal display, a CRT, and a plasma for display units 911 and 921, respectively.
It is composed of a personal computer having a wireless transmission / reception function such as a wireless LAN and Bluetooth.

The network device 6 outside the building and the network device 7 inside the building 41 are constituted by a network such as a computer network and a telephone line, and these can be used in combination. The information supply device 8 in the building 41
Is installed for efficient use of the network, and collectively manages the contents distributed to the service target building 41. Further, the information supply device 8 records the type of information provided to the portable information terminals 101 and 102, the time zone, and the like. The portable information terminal 10
1,102 are mobile phones, PHS, PDA (Personal D
digital (Data) Assistants), a portable personal computer, and the like, and has a function of taking in information from the information providing devices 91 and 92 by wireless communication such as wireless LAN, Bluetooth, and PHS.

In this embodiment, information display devices 91 and 92 installed in the elevator hall (hall) 3, the elevator car 2 or the building, and the service base 11
, A service totalizing device 12 installed in the server, the information display devices 91 and 92, and the integrated device 1 capable of communicating with the service totalizing device 12. The information display devices 91 and 92
Means for transmitting information related to the display content to the outside in response to a request from the outside 101 and 102, and means for recording first data related to the number of times of transmission,
The transmission information includes an identification ID for identifying the information display devices 91 and 92, and the service totalizing device 12 transmits the information from the information display devices 91 and 92 to the external information terminal 101,
The service base 11 based on the information transmitted to 102
Means for recording second data related to the number of services provided by the user, the integrated device 1 comprises means for totalizing the first and second data, and information based on the totalized result to a specific terminal. 131 and 132 are provided.

The elevator apparatus according to the present embodiment includes information display devices 91 and 92 in the elevator hall (hall) 3 or the elevator car 2 and is disposed in or near the information display devices 91 and 92 and externally. In response to a request from the information terminals 101 and 102, there are provided means for transmitting information related to display contents of the information display device to the outside, and means for recording data related to the number of times of transmission.

Next, a method for providing information in a building according to an embodiment of the present invention will be described. FIG. 2 is a flowchart showing the procedure of the overall information distribution process when a user in a building having a mobile phone uses the present system. Step 201: Content distribution Here, from the integrated device 1, video, audio, and text information such as advertisements, news, and weather forecasts, and display time zones predetermined for these video, audio, and text information,
Schedule information based on the display time and the number of times of display is distributed to the information supply device 8 in the building 41 via the network device 6 outside the building. Building 41
The internal information supply device 8 determines and distributes image / audio / character information to each of the information providing devices 91 and 92 in the building 41 based on video / audio / character information and schedule information. Step 202: Data collection Here, using the portable information terminals 101 and 102,
A method of collecting data indicating that the users 51 and 52 have used the present system will be described. Specifically, user 5
Information providing device 9 based on a request from
The information such as URL, date and time, location, and information such as characters, voice, images, and the like relating to services such as advertisement information such as bargain sale, etc., is transmitted from the portable information terminals 1 and 92 to the portable information terminals 101 and 102. At this time, at the same time, the IDs for identifying the information providing devices 91 and 92 are transferred to the portable information terminals 101 and 102. The transferred results are collected in the integrated device 1 from the information providing devices 91 and 92 via the network 7 in the building 41, the information supply device 8 in the building 41, and the network device 6 outside the building. As a result, it is determined that the users 51 and 52 have taken an action that directly leads to the purchase with respect to the advertisement, and the ID of the passed service information and the information providing device 91,
The ID and time data for identifying the user 92
Is collected from the information providing devices 91 and 92 in the integrated device 1.

Similarly, the service base 11 provides a service to the customer based on the information downloaded to the portable information terminals 101 and 102 brought by the customer. At the same time that the service is provided, at the service base 11, the information provision is performed in order to show that the user has received the service from the service totalizing device 12 composed of an input terminal such as a personal computer installed in the store. Device 9
An ID for identifying the first and second stations 92, a service base ID, and data on the time at which the service was received are transmitted to the integrated apparatus 1. Step 203: Data Analysis Here, an analysis method of the user's action record collected in the integration device 1 in the above step 202 will be described.

First, when the advertiser 13 places an advertisement,
Shows how to estimate the effectiveness of a specific ad for a given ad to estimate its effectiveness and where it ’s going to appear. FIG. 3 is a list of display attribute data and advertisement attribute data. As shown, the advertisement is classified for each attribute. Specifically, the type of advertisement is a classification such as a minicar, a toy for children, and the type of service is a coupon, bargain information, or the like. Further, the display to be displayed is similarly classified for each attribute. The building use is a classification such as a business hotel and an office building. Then, based on the classification result, a table described below is created based on the user's action records accumulated in the integrated device 1 so far. Step 204: Data display The action record of the user analyzed in step 203 is
The advertisement is displayed so that the advertisement provider or the operator of the service base 11 can check the effect of the advertisement at a glance. Specifically, the action record of the user analyzed by the integrated device 1 is:
By using a WWW browser, mail browsing software, and the like, the advertiser 1
3 and for those who wish to publish advertisements.

FIG. 4 shows an example of an advertisement effect display screen provided to an advertiser. In FIG. 4, when the installation locations of the information providing devices 91 and 92 are XX Hospital Waiting Room, △△ Building Elevator, XX Building Lobby ..., the number of accesses from the user and the final It shows how many typical uses have been made, and it is possible to compare the magnitude of the advertising effect depending on the advertising location. In particular,
When it is desired to confirm only the difference in the advertisement place, it is desirable that all the advertisement forms have the same pattern for the same product or service. In the figure, patterns A, B and C
Is divided into In addition, if it is desired to compare the advertising effect of each advertising mode (pattern), the advertising may be performed in the same place by changing the date and time in a different pattern, and the result may be compared and displayed.
The advertiser 13 can determine the advertisement effect and the most effective advertisement pattern or advertisement destination by referring to the advertisement effect of the similar advertisement.

Next, a method for estimating the advertisement that can be most effective for the information devices 91 and 92 will be described. First, access from mobile phones (download) for each advertisement type
Take the average of the number and the actual frequency of use of the service in the store. Next, by arranging these in the order of the number of accesses and the frequency of use, it is possible to see at a glance what kind of advertisement is most effective in each information display device.

If the user wants to know only the advertisement pattern or the advertisement destination which has the best advertisement effect, the user can select one having the maximum value of the recorded data, for example. One of the advertisement content, the building type, the location of the information display device, or the information provision time zone can be displayed.

FIG. 5 shows an example of providing an advertising effect to an advertiser. Specifically, for each advertiser, the aggregation result of the response to the advertisement is collected from the integrated device 1 by using the Internet 131 or the mobile phone 132 in the form of a member-only WWW homepage, an e-mail, or the like. Report to As a result, the advertiser 13 can periodically check the change in the effect of the advertisement that the advertiser is giving, and can also compare the advertisement effect with other advertisements. In addition, the advertisement publication applicant can know the advertisement effect of the advertisement providing destination that he / she wants.

In this embodiment, there are provided information display devices 91 and 92 which are installed in at least one of the elevator hall 3, the elevator car 2 and the building and display various kinds of information such as advertisements. Receiving a transmission request for information related to the contents displayed by the devices 91 and 92; and responding to the transmission request, including an ID for identifying the information display devices 91 and 92.
1 and 102, a step of recording the number of executions of a predetermined service based on the transmitted information for each of the identification IDs, and data related to the recorded contents (FIG. 4).
, Etc.) to predetermined terminals 131 and 132.

FIG. 6 shows an advertisement for a mobile phone according to the present invention.
It is a flowchart which shows the processing procedure of the download of content information. Step 601: The download button of the mobile phone is turned ON in the car 2 of the elevator and in the hall 3 or the building 41.
When the viewer sees the advertisement and the content displayed on the display units 911 and 921 of the information providing devices 91 and 92, and finds the favorite content, he or she dials his or her own mobile phone and performs wireless communication. Information providing devices 91 and 92
, And by pressing the download button, it is possible to download coupon information, detailed contents, URL information and the like of advertisements and contents. Step 602: Advertising from the information providing device 91 to the mobile phone
When the download button is pressed in step 601, the information providing device 91 or 9 is used by using wireless communication such as Bluetooth built in the mobile phone.
2, the ID number of the mobile phone 101 or 102 is transferred. Then, the advertisement and content information are transferred from the information providing device 91 or 92 to the mobile phone 101 or 102. At this time, the advertisement and content information that is being displayed, has been displayed, or is to be displayed are transferred. Step 603: Select Necessary Information on Mobile Phone The content selected in the process of Step 602 is downloaded to the mobile phone. For example, as shown in FIG. The information selection screen appears. The viewer 53 of the advertisement or the content moves the cursor to the URL and the detailed information 14,
By pressing, detailed information of a desired advertisement and content can be registered in the mobile phone 101. Furthermore, the download content can be easily identified by the image icon 16.

According to the above-described embodiment, since access from a mobile phone is enabled, an action leading to purchase such as acquisition of coupon information is prompted. Further, by measuring these actions and further using the building information, it is possible to judge or estimate a more realistic and effective advertising effect based on numerical values. As a result, the advertisement provider can know the quantitative transition of the current advertisement effect, and can easily compare it with other similar advertisements. On the other hand, the advertisement publication applicant can know the quantitative advertisement effect of the advertisement provider desired by himself / herself.

[0027]

According to the present invention, it is possible to more reliably grasp the information display effect such as the advertisement effect from the predetermined action based on the reaction of the user to the advertisement.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of a building information providing system according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a procedure of an overall process of a method for providing information in a building according to an embodiment of the present invention;

FIG. 3 is a list of display attribute data and advertisement attribute data.

FIG. 4 is a display example of a list of the number of accesses and the number of uses of a specific type of advertisement.

FIG. 5 is an example of providing an advertising effect to an advertiser.

FIG. 6 is a flowchart showing a processing procedure for downloading an advertisement and content information to a mobile phone according to an embodiment of the present invention.

FIG. 7 is a selection diagram of detailed information of an advertisement and content downloaded on a mobile phone.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Integrated apparatus, 2 ... Elevator car, 3 ... Elevator hall, 41, 42 ... Service building, 51, 52
... user, 6,7 ... network, 91,92 ... information display (providing) device, 101,102 ... portable information terminal, 11
... service base, 13 ... advertiser (information provider).

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) B66B 3/00 B66B 3/00 Z G09F 19/00 G09F 19/00 Z (72) Inventor Atsushi Fujino Ibaraki 1070 Ma, Hitachinaka City Hitachi, Ltd. Building System Group Mito Building System Division (72) Inventor Kaoru Yoshida 4-6 Kanda Surugadai, Chiyoda-ku, Tokyo Hitachi, Ltd. (72) Inventor Shinichiro Yamaguchi Tokyo 1-6-6 Kandanishikicho, Chiyoda-ku, Tokyo F-term in Hitachi Building Systems Co., Ltd. (reference) 3F303 DB11 DB18 DC31 DC32 FA12 FA14

Claims (12)

[Claims] 1. An elevator hall, an elevator car,
In a building information providing method provided with an information display device that is installed at at least one place in a building and displays various information such as advertisements, information related to display contents of the information display device is sent to an external portable information terminal. A method for providing information in a building, comprising the steps of transmitting, recording the number of transmissions, and providing data related to the number of transmissions to a provider of the transmitted information. 2. The information transmitting apparatus according to claim 1, wherein, at the time of transmitting the information, transmitting the information including an identification ID for identifying the information display device, and recording a number of times the service is received by the identification ID based on the transmitted information. And providing the service provider with data relating to the number of times of service for each of the identification IDs. 3. An elevator hall, an elevator car,
In a building information providing method provided with an information display device which is installed at at least one place in a building and displays various information such as advertisements, information related to display contents of the information display device in response to an external request Transmitting information to the outside, recording the number of transmissions, and transmitting data related to the recorded content to a predetermined terminal. 4. An elevator hall, an elevator car,
In a building information providing method provided with an information display device that is installed at at least one place in a building and displays various information such as advertisements, information related to display contents of the information display device is externally provided on demand. Transmitting, a step of recording the number of times of transmission, and a step of transmitting data related to the recorded content to a predetermined terminal including an ID for identifying the information display device. Building information provision method. 5. An elevator hall, an elevator car,
In a building information providing method provided with an information display device that is installed at at least one place in a building and displays various information such as advertisements, a step of receiving a transmission request for information related to display contents of the information display device; Transmitting a request including an ID for identifying the information display device to an external information terminal in response to the transmission request, and recording the number of times of execution of a predetermined service based on the transmitted information for each of the identification IDs; Transmitting the data relating to the recorded contents to a predetermined terminal. 6. The information providing method in a building according to claim 1, wherein the step of recording the number of times includes a step of recording the information such as different advertisements separately. 7. The information providing method in a building according to claim 1, further comprising a step of displaying the data related to the recorded contents for each information such as different advertisements. 8. A method for providing information in a building according to claim 1, further comprising the step of displaying data relating to the recorded contents in a plurality of information display devices in a contrasting manner. . 9. The display device according to claim 1, wherein one of an advertisement content, a building type, an arrangement location of the information display device, and an information provision time zone selected based on the recorded content is displayed. A building information providing method. 10. An information display device installed in an elevator hall, an elevator car, or a building, a service totalizing device installed in a service base, and an integrated device capable of communicating with the information display device and the service totalizing device. With
The information display device, in response to a request from the outside, means for transmitting information related to the display content to the outside,
Means for recording first data relating to the number of transmissions, wherein the transmission information includes an identification ID for identifying the information display device, and the service totalization device is configured to transmit the information from the information display device to an external information terminal. Comprising means for recording second data related to the number of services provided by the service base based on the information transmitted to the integrated device, wherein the integrating device summarizes the first and second data, An in-building information providing apparatus, comprising: means for transmitting data based on a totaled result to a specific terminal. 11. An elevator apparatus provided with an information display device in an elevator hall or an elevator car, wherein the information display device is disposed in or near the information display device and is provided in response to a request from an external information terminal. An elevator apparatus comprising: means for transmitting information related to display contents to the outside; and means for recording data related to the number of times of transmission. 12. The transmission information according to claim 11, wherein:
An elevator device comprising an identification ID for identifying the information display device.