JP2002170039A - Electronic mail transmitting device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic mail transmitting device improved in user's convenience and advertisement effect by transmitting proper advertisement information according to address in a receiving terminal side of electronic mail. SOLUTION: This device comprises a receiving terminal-side information service server 14 for receiving an electronic mail and transmitting the receiving electronic mail with advertisement information attached thereto to the receiving terminal; an individual information database 15 for storing individual information including address information of electronic mail; and an advertisement information database 14 for storing a plurality of pieces of advertisement information. The information service server selects the advertisement information to be attached to the electronic mail in reference to the individual information database on the basis of the address information of the received electronic mail, and transmits the selected advertisement information as an attachment to the electronic mail.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic mail transmitting apparatus, and more particularly, to an electronic mail transmitting apparatus which transmits an electronic mail by attaching advertisement information to the electronic mail at a receiving terminal of the electronic mail.

[0002]

2. Description of the Related Art An e-mail distribution service for a mobile phone or a PHS can distribute an e-mail to a corresponding model in the same manner as an e-mail generally used in a personal computer or the like.

[0003] For example, Japanese Patent Application Laid-Open No. 11-338809 discloses that advertising information is displayed in addition to text data on a mobile phone or a PHS screen, thereby reducing the usage fee for sending and receiving mail. In this device, the advertisement information transmitted by the server device is stored in a nonvolatile memory of the information communication terminal in advance. When displaying the advertisement information, the advertisement provision control attribute information of the advertisement information to be displayed is read, and the advertisement information stored based on the read control attribute information is attached to an e-mail or the like and displayed on a display screen.

[0004]

According to the technique disclosed in the above publication, the advertisement information transmitted by the server device is stored in a nonvolatile memory of the information communication terminal in advance, and when displaying the advertisement information, the advertisement information of the advertisement information to be displayed is displayed. This is a technique for reading provided control attribute information, pasting the stored advertisement information based on the read control attribute information to an electronic mail or the like, and displaying it on a display screen.

[0005] The advertisement information has different advertisement targets depending on the contents of the advertisement. It is therefore inefficient to send certain advertising information to all mobile phone or PHS owners.

The present invention has been made in view of the above problems, and provides an electronic mail transmitting apparatus capable of transmitting appropriate advertisement information according to a destination on an electronic mail receiving terminal side.

[0007]

The present invention employs the following means in order to solve the above-mentioned problems.

[0008] A receiving terminal side information service server for receiving an e-mail, attaching advertisement information to the received e-mail and transmitting the information to a receiving terminal, a personal information database storing personal information including destination information of the e-mail, and a plurality of personal information databases The information service server refers to the personal information database based on the destination information of the received e-mail, selects the advertisement information to be attached to the e-mail, and selects the selected ad information. Attach advertising information to e-mail and send.

[0009]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to FIGS. FIG. 1 is a diagram showing an e-mail transmission device according to an embodiment of the present invention. In the figure, reference numeral 11 denotes a mobile terminal such as a mobile phone or a PHS;
Is a fixed terminal such as a personal computer, 13 is a communication network such as the Internet, and 14 is an information service server, which is connected to the portable terminal or fixed terminal via the communication network 13. Reference numeral 15 denotes a server database, which stores personal information including e-mail destination information and a plurality of pieces of advertisement information. 16 is a mobile phone or PHS telephone network, 17 is a mobile phone or PHS base station, 18 is a mobile terminal, and 19 is a display screen of the mobile terminal. Reference numeral 20 denotes various sites provided in the information service server 14.

A portable terminal such as a portable telephone or a PHS can be connected to the Internet. Users can send and receive e-mails using this service. That is, the user who has acquired the e-mail address can, for example, use the fixed terminal 12 in the Internet connection environment or the portable terminal 11 using the e-mail distribution service.
, And the transmitted e-mail can be transmitted to another portable terminal 18 via the communication network 13.

FIG. 2 is a diagram showing generation of an electronic mail with an advertisement. In the figure, reference numeral 21 denotes an e-mail body transmitted by an e-mail source;
It is composed of a destination address 24, a title 25, and a text 26. Numeral 27 denotes an advertisement-attached electronic mail format in which advertisement information is arranged at an upper portion, a lower portion, or the like of an electronic mail body so as not to obstruct reading of the main body information. Numeral 28 denotes an electronic mail with advertisement in which the electronic mail body 21 is stored in a predetermined electronic mail format with advertisement, and the information service server 14 transmits the electronic mail with advertisement 28 to a predetermined destination.

FIG. 3 is a diagram showing processing of the information service server. First, in step 31, personal information obtained when subscribing to a mobile phone or the like is collected. In step 32, other personal information is collected as necessary, and these information are stored in the database 15. Meanwhile, step 41
In, an advertiser is requested to publish an advertisement. Step 42
, Classified into users (adult, male, female, etc.) suitable for transmitting the advertisement information based on the content of the requested advertisement information, and with various advertisements according to these classifications. An e-mail format is generated, and the generated e-mail format is stored in the database 15.

In step 51, the information service server receives an electronic mail via the Internet. In step 52, data such as the source, destination address, and text is read from the received e-mail. In step 53, the personal information of the recipient is acquired from the database 15 based on the read destination address. In step 54, an electronic mail format with an advertisement suitable for the recipient is selected and obtained based on the obtained personal information.

FIG. 4 is an advertisement distribution table generated based on the personal information of the recipient, and selects an advertisement-attached format of the corresponding advertisement number for each recipient based on the table information. In step 55, the read source address is stored in the obtained electronic mail format;
Write the destination address, text, etc. In step 56, the e-mail recipient is notified that the e-mail has arrived. In step 57, the recipient operates the mobile terminal to browse the electronic mail with advertisement.

[0015] The installer of the information service server installed on the receiving side can discount the usage fee charged by the user in the electronic mail distribution service instead of displaying the advertisement in the electronic mail as described above. . Advertisements should be displayed before and after sentences that do not interfere with reading the body of the e-mail. For example, there are three types, display before and after the text, display before the text, and display after the text, and the discount rate of the usage fee can be changed according to the number of advertisements and the display location. An e-mail service user using a mobile terminal offers an e-mail delivery service with an advertisement after making an offer to a mobile phone or a PHS carrier to determine which of the above three types of e-mail with advertisement is to be received. . By using these emails with advertisements, publishers can gain visibility into the site,
The number of connected users can be increased, and e-mail users can use the mobile phone e-mail distribution service at lower cost.

Since the number of e-mails received by the portable terminal varies from person to person, advertisement information is provided by setting a displayable period instead of limiting the number of e-mails with advertisements to be sent. By doing so, the user of the e-mail with advertisement can acquire the latest advertisement information. In addition, if the advertising periods of several companies overlap, create e-mails with advertisements based on advertisement information randomly selected from several companies' advertisements so that the number of advertisements sent by each company is not biased It is good to

Further, when the content of the advertisement is an advertisement of an Internet site, by linking the advertisement in the e-mail and the advertisement site, the advertisement site can be browsed by a simple operation using a mobile phone / PHS. Becomes
In addition, when the site to which the user has moved by the link of the advertisement is a pay site, a pay site operator prepares a special entrance site for a visitor from the advertisement, whereby the usage fee can be discounted. As described above, by using the electronic mail with advertisement, the site operator can increase the number of connected users, and the mail user can use the service of the paid site at a lower cost.

In the case where the advertisement is related to the sale of goods such as tickets, the user can operate the portable terminal to select the advertisement, so that the user can directly purchase the goods. When a product is purchased in this way, the payment can be made in a lump sum payment with a credit card or a mobile phone / PHS call charge. In such online shopping, mobile phones, PHS
, The purchase price can be counted together with the call fee based on the mobile phone / PHS phone number. If a credit card number is registered in the personal information database, the credit card number can be known from the personal information of the mobile phone / PHS carrier, and the settlement can be easily performed. Furthermore, by utilizing personal information for shipping of purchased goods, it is only necessary to confirm on the display screen on the mobile phone / PHS without the trouble of inputting an address or the like.

As described above, according to the present embodiment,
By displaying the advertisement in the e-mail received by the mobile phone / PHS terminal, the user can reduce the usage fee for the Internet connection service using the mobile phone / PHS. Furthermore, each operator of hundreds of sites dedicated to mobile phones and PHS can inform users of the Internet connection service using mobile phones of the characteristics of their own site, and can increase the number of connections to their own site. In the case of advertisements such as product sales, mobile phones and PH
Since it is an advertisement using S, it is easy to identify the terminal user from the mobile phone / PHS phone number, and moreover,
A secure online shopping can be performed using the personal information held by the mobile phone / PHS business without sending the personal information to the mobile phone / PHS network.

[0020]

As described above, according to the present invention, an e-mail receiving terminal transmits appropriate advertising information according to a destination, so that an e-mail with improved user convenience and advertising effect is provided. A transmitting device can be provided.

[Brief description of the drawings]

FIG. 1 is a diagram showing an e-mail transmission device according to an embodiment of the present invention.

FIG. 2 is a diagram showing generation of an electronic mail with an advertisement.

FIG. 3 is a diagram showing processing of an information service server.

FIG. 4 is a diagram showing an advertisement distribution table.

[Explanation of symbols]

 Reference Signs List 11 mobile terminal 12 fixed terminal 13 communication network 14 information service server 15 database 16 telephone network 17 base station 18 mobile terminal 19 display screen 20 various sites 21 mail body 23 source address 24 source address 25 title 26 text 27 e-mail with advertisement Format 28 Email with Ads

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Koichi Isaji 1 Ikegami, Haruoka-cho, Owariasahi-shi, Aichi Prefecture Inside the Information Equipment Division of Hitachi, Ltd. Information Technology Division of Hitachi, Ltd.

Claims (3)

[Claims] 1. A receiving terminal-side information service server for receiving an electronic mail, attaching advertisement information to the received electronic mail, and transmitting the electronic mail to a receiving terminal, and a personal information database storing personal information including destination information of the electronic mail. And an advertisement information database storing a plurality of advertisement information, wherein the information service server refers to a personal information database based on the destination information of the received e-mail, and an advertisement attached to the e-mail based on the reference result. An e-mail transmission device for selecting information. 2. The electronic system according to claim 1, wherein the information service server includes a billing server, and the billing server performs billing by discounting a usage fee when sending and receiving an e-mail attached with advertisement information. Email sending and receiving device. 3. The electronic mail transmitting apparatus according to claim 1, wherein the advertisement information is in an electronic mail format with an advertisement.