JP2002063474A - System, device and method for providing advertisement, contents supplying terminal, advertiser terminal, contents viewing device and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable an advertiser candidate who wants to be the advertiser of advertisement to select contents suitable for the advertiser candidate and to enable the provider of contents to appropriately select an advertiser of advertisement to be attached to the contents in the case of attaching the advertisement to the contents. SOLUTION: A contents supplying terminal 20 provides an advertisement providing device 10 with advertisement condition information showing advertisement conditions accompanied with the contents, the providing device 10 provides an advertiser terminal 30 with the provided advertisement condition information, the terminal 30 provides the providing device 10 with the bidding information of the advertiser to the advertisement condition information, the providing device 10 prepares bidding accumulated information obtained by accumulating pieces of provided bidding information and provides the supplying terminal 20 with the prepared bidding accumulated information, and the supplying terminal 20 selects a specific advertiser among advertiser candidates shown by the provided bidding accumulated information and provides the providing device 10 with advertiser selection information showing the selected advertiser.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an advertisement providing system for providing an advertisement, a content supply terminal, an advertisement providing device, an advertiser terminal, a content viewing device, an advertisement providing method, and a program for causing a computer to perform the functions thereof. Computer-readable recording medium, in particular, an advertisement providing system for providing an advertisement accompanying content, a content supply terminal, an advertisement providing device, an advertiser terminal, a content viewing device, an advertisement providing method, and a function of performing the function thereof on a computer The present invention relates to a computer-readable recording medium storing a program to be stored.

[0002]

2. Description of the Related Art Various systems relating to various auctions utilizing the Internet and database systems have been proposed.

[0003] In such a system, auctions are often performed on movables such as used cars and accessories, real estate such as land, and some real estates such as houses and the like, and the operation thereof is different from that of the auctioneer. It is generally done by a third party. A product provider who intends to auction a product in such a system firstly makes a predetermined contract with a third company that operates such a system, and information on the product to be auctioned and its auction conditions, For example, an external photograph of the product, performance, auction minimum price, auction period, and the like are provided to the third trader. The information provided in this way is stored in a predetermined database that stores the auction target, and the information stored in this database is widely disclosed via the Internet or the like. On the other hand, a bid applicant who intends to participate in the bidding of such a system also makes a predetermined contract with the third trader and obtains a predetermined ID and the like necessary for participating in the auction. A bid applicant who has signed such a contract obtains information on the product to be auctioned via the Internet or the like, selects a product for which a bid is desired from the obtained information, and makes a bid via the Internet or the like. Perform processing. Such a bid is accepted until a predetermined auction period managed for each product ends, and after the auction period expires, the bidder who bid at the highest price is awarded the product. You.

[0004]

However, in the conventional auction-related system, a simple commodity such as a personal property is to be auctioned, and the method of awarding a simple auction is to make a bid for the highest bidder. Since the method is adopted, there is a problem that the method is not suitable for an advertisement to be added to a content such as a movie or music when the content is to be auctioned. For example, if you select an advertiser whose ads are being auctioned simply because of a high bid price, the ad content offered by that advertiser may not be compatible with the content, There is a problem that the evaluation of itself may be lowered. In addition, in the conventional system, since detailed information such as the content of the content cannot be obtained at the time of bidding, the advertisement provided by the winning bidder may be far from the content of the content. In this case, there is a problem that the sufficient advertising effect expected by the successful bidder may not be obtained.

[0005] The present invention has been made in view of such a point, and when an advertisement is added to contents,
An advertisement providing system, a content supply terminal, an advertisement providing device, an advertiser terminal, which allows a content provider to appropriately select an advertiser of an advertisement to be added to the content;
It is an object of the present invention to provide a computer-readable recording medium storing a content viewing apparatus, an advertisement providing method, and a program for causing a computer to perform the functions.

Another object of the present invention is to provide an advertisement in which an advertiser candidate who wants to become an advertiser of an advertisement added to content can select appropriate content for the advertiser candidate. An object of the present invention is to provide a computer-readable recording medium storing a system, a content supply terminal, an advertisement providing device, an advertiser terminal, a content viewing device, an advertisement providing method, and a program for causing a computer to perform the functions.

[0007]

According to the present invention, in order to solve the above-mentioned problems, in an advertisement providing system for providing an advertisement accompanying content, a content supply terminal for providing the content, An advertisement providing device that provides the advertisement, and an advertiser terminal that bids on the advertisement attached to the content,
The content supply terminal provides the advertisement providing device with advertisement condition information indicating a condition of the advertisement attached to the content, and the advertisement providing device provides the provided advertisement condition information to the advertiser terminal. , The advertiser terminal provides bid information of the advertiser for the advertisement condition information to the advertisement providing device, the advertisement providing device creates bid total information that totals the provided bid information,
Providing the created bid total information to the content supply terminal, the content supply terminal allows a specific advertiser to be selected from the advertiser candidates indicated in the provided bid total information, and the selected advertiser to be displayed. An advertisement providing system is provided, wherein the advertiser selection information shown is provided to the advertisement providing apparatus.

[0008] Here, the content supply terminal provides the advertisement providing device with advertisement condition information indicating the condition of the advertisement attached to the content, and the advertisement providing device provides the provided advertisement condition information to the advertiser terminal; The advertiser terminal provides the bid information of the advertiser for the advertising condition information to the advertisement providing device,
The advertisement providing device creates bid aggregation information in which the provided bid information is aggregated, and provides the created bid aggregation information to the content supply terminal, and the content supply terminal determines the advertiser candidate indicated in the provided bid aggregation information. To select a specific advertiser, and provide the advertisement providing apparatus with advertiser selection information indicating the selected advertiser.

In an advertisement providing system for providing an advertisement accompanying content, an advertisement condition information input means for inputting advertisement condition information indicating a condition of the advertisement attached to the content, and the advertisement condition information input means. Advertising condition information transmitting means for transmitting the inputted advertising condition information, bid totaling information receiving means for receiving bid totaling information obtained by summing up bid information for the advertisement, and the bid received by the bid totaling information receiving means Bid total information browsing means for browsing total information, advertiser selection information input means for inputting advertiser selection information indicating an advertiser selected from advertiser candidates who have made a bid, and input by the advertiser selection information input means A content supply terminal having an advertiser selection information transmitting means for transmitting the advertiser selection information thus obtained; Advertising condition information receiving means for receiving the advertising condition information transmitted by the advertising condition information transmitting means; advertising condition information storing means for storing the advertising condition information received by the advertising condition information receiving means; Advertisement condition information extraction means for extracting the advertisement condition information stored in information storage means, advertisement condition information distribution means for distributing the advertisement condition information extracted by the advertisement condition information extraction means, and advertisement condition information distribution A bid information receiving unit that receives the bid information for the advertising condition information distributed by the unit; a bid information totaling unit that generates bid total information that totals the bid information received by the bid information receiving unit; A bid total information transmitting unit for transmitting bid total information, and a bid total information transmitted by the advertiser selection information transmitting unit. An advertisement providing apparatus having advertiser selection information receiving means for receiving advertiser selection information, distribution advertisement condition information receiving means for receiving the advertisement condition information distributed by the advertisement condition information distribution means, and the distribution advertisement condition Delivery advertisement condition information browsing means for browsing the advertisement condition information received by information reception means, and bid information input means for inputting the bid information for the advertisement condition information received by the delivery advertisement condition information reception means; An advertiser terminal having a bid information transmitting unit for transmitting the bid information input by the bid information input unit.

Here, the advertisement condition information input means inputs the advertisement condition information indicating the condition of the advertisement attached to the content, and the advertisement condition information transmission means transmits the advertisement condition information input by the advertisement condition information input means. Then, the bid total information receiving means receives the bid total information obtained by totaling the bid information for the advertisements, and the bid total information browsing means causes the bid total information received by the bid total information receiving means to be viewed, and the advertiser selection information The input means inputs advertiser selection information indicating an advertiser selected from the advertiser candidates who have made a bid, and the advertiser selection information transmission means transmits the advertiser selection information input by the advertiser selection information input means. The advertisement condition information receiving means receives the advertisement condition information transmitted by the advertisement condition information transmission means, and the advertisement condition information storage means stores the advertisement condition information receiver. The advertisement condition information extracted by the advertisement condition information extracting unit extracts the advertisement condition information stored in the advertisement condition information storage unit, and the advertisement condition information distribution unit extracted by the advertisement condition information extraction unit. The advertising condition information is distributed, the bidding information receiving means receives the bidding information for the advertising condition information transmitted by the advertising condition information transmitting means, and the bidding information totalizing means totalizes the bidding information received by the bidding information receiving means. The generated bid total information is created, the bid total information transmitting means transmits the bid total information, the advertiser selection information receiving means receives the advertiser selection information transmitted by the advertiser selection information transmitting means, The condition information receiving means receives the advertisement condition information distributed by the advertisement condition information distribution means, and the distribution advertisement condition information browsing means receives the distribution advertisement condition information. The advertisement condition information received by the step is browsed, the bid information input means inputs the bid information for the advertisement condition information received by the distributed advertisement condition information reception means, and the bid information transmission means is input by the bid information input means. And send the submitted bid information.

[0011] Further, in the content supply terminal for providing the content, the advertisement condition information input means for inputting the advertisement condition information indicating the condition of the advertisement attached to the content, and the advertisement condition information input by the advertisement condition information input means. Advertisement condition information transmitting means for transmitting advertisement condition information, bid total information receiving means for receiving bid total information obtained by summing up bid information for the advertisement, and browsing the bid total information received by the bid total information receiving means Bid total information browsing means to be advertised, advertiser selection information input means for inputting advertiser selection information indicating an advertiser selected from the advertiser candidates who made a bid, and the advertisement input by the advertiser selection information input means A content supply terminal, comprising: advertiser selection information transmitting means for transmitting main selection information. It is provided.

Here, the advertisement condition information input means inputs advertisement condition information indicating an advertisement condition attached to the content, and the advertisement condition information transmission means transmits the advertisement condition information input by the advertisement condition information input means. Then, the bid total information receiving means receives the bid total information obtained by totaling the bid information for the advertisements, and the bid total information browsing means causes the bid total information received by the bid total information receiving means to be viewed, and the advertiser selection information The input means inputs advertiser selection information indicating an advertiser selected from the advertiser candidates who have made a bid, and the advertiser selection information transmission means transmits the advertiser selection information input by the advertiser selection information input means. I do.

In an advertisement providing apparatus for providing an advertisement accompanying content, an advertisement condition information receiving means for receiving advertisement condition information indicating a condition of the advertisement attached to the content, and an advertisement condition information receiving means. The advertisement condition information storage unit that stores the received advertisement condition information, the advertisement condition information extraction unit that extracts the advertisement condition information stored in the advertisement condition information storage unit, and the advertisement condition information extraction unit Advertising condition information distributing means for distributing the advertising condition information, bidding information receiving means for receiving bidding information for the advertising condition information distributed by the advertising condition information distributing means, and bidding information receiving means for receiving bidding information receiving means. A bid information totaling unit that generates bid total information that totals the bid information, and transmits the bid total information. A bid summary information transmitting unit that, the advertisement providing apparatus is provided, characterized in that it comprises a advertiser selection information receiving means for receiving the transmitted the advertiser selection information.

Here, the advertisement condition information receiving means receives advertisement condition information indicating an advertisement condition attached to the content, and the advertisement condition information storage means stores the advertisement condition information received by the advertisement condition information reception means. Then, the advertising condition information extracting means extracts the advertising condition information stored in the advertising condition information storing means, the advertising condition information distribution means distributes the advertising condition information extracted by the advertising condition information extracting means,
The bidding information receiving means receives the bidding information for the advertising condition information distributed by the advertising condition information distribution means, and the bidding information totaling means creates bidding total information obtained by totalizing the bidding information received by the bidding information receiving means. The bid total information transmitting unit transmits the bid total information, and the advertiser selection information receiving unit receives the transmitted advertiser selection information.

[0015] Further, in the advertiser terminal for bidding for an advertisement attached to the content, a delivery advertisement condition information receiving means for receiving advertisement condition information indicating a condition of the advertisement attached to the content, and receiving the delivery advertisement condition information. Delivery advertisement condition information browsing means for browsing the advertisement condition information received by the means, bid information input means for inputting the bid information for the advertisement condition information received by the delivery advertisement condition information reception means, and the bidding An advertiser terminal having bid information transmitting means for transmitting the bid information input by the information input means.

Here, the distribution advertisement condition information receiving means receives the advertisement condition information indicating the condition of the advertisement attached to the content, and the distribution advertisement condition information browsing means reads the advertisement condition information received by the distribution advertisement condition information reception means. The information is browsed, the bidding information input means causes bidding information corresponding to the advertising condition information received by the distribution advertisement condition information receiving means to be input, and the bidding information transmitting means transmits the bidding information input by the bidding information input means. .

[0017] In the content viewing apparatus for viewing the content, the advertisement position information indicating the advertisement position in the content where the display of the advertisement is permitted is associated with the advertisement address corresponding to the advertisement position. Content reading means for reading the content from a content supply medium for supplying the content, advertisement position detection means for detecting the advertisement position associated with the content read by the content reading means, and Advertisement information extracting means for accessing the advertisement address corresponding to the advertisement position when reaching the advertisement position detected by the advertisement position detection means, and extracting the summary advertisement from the advertisement content storage means; Read by the content reading means To display the content that has been taken,
When the advertisement information extracting unit extracts the summary advertisement, the content viewing device includes an information display unit that displays the summary advertisement together with the content.

Here, the content reading means supplies the content in which the advertisement position information indicating the advertisement position which is the position where the display of the advertisement is permitted in the content and the advertisement address corresponding to the advertisement position are provided. The content is read from the supply medium, the advertisement position detecting means detects an advertisement position associated with the content read by the content reading means, and the advertisement information extracting means detects the advertisement position at which the content is detected by the advertisement position detecting means. When it reaches, the advertisement address corresponding to the advertisement position is accessed, the summary advertisement is extracted from the advertisement content storage means, the information display means displays the content read by the content reading means,
When the advertisement information extracting means extracts the summary advertisement, the summary advertisement is displayed together with the content.

[0019] Further, in the advertisement providing method for providing an advertisement accompanying the content, the advertisement condition information indicating the condition of the advertisement to be attached to the content may be provided from the content provider providing the content. And providing the provided advertising condition information to the advertiser bidding on the advertisement from the advertising business, and providing the advertiser's bid information for the advertising condition information to the advertiser. To provide to the advertising business, to create bid totaling information that aggregates the provided bid information, provide the created bid totaling information from the advertising business to the content supplier, provided the bid provided A specific advertiser is selected from the advertiser candidates indicated in the aggregate information, and the advertiser selection information indicating the selected advertiser is transmitted to the content provider. Advertisement providing method characterized by providing in al the advertising agent is provided.

By doing so, in the case of adding an advertisement to the content, the advertiser candidate who wants to be the advertiser of the advertisement added to the content can select the appropriate content for the advertiser candidate. In addition, the content provider can appropriately select the advertiser of the advertisement to be added to the content.

[0021] Further, the advertisement condition information indicating the condition of the advertisement attached to the content is provided from a content supplier that supplies the content to an advertisement business that provides the advertisement, and the provided advertisement condition is provided. Causing the advertiser to provide information to the advertiser who bids on the advertisement, providing the advertiser with bid information for the advertisement condition information from the advertiser, and providing the advertiser with the bid. Creates bid total information that aggregates information, causes the advertisement provider to provide the created bid total information to the content supplier, and identifies a specific advertiser from the advertiser candidates indicated in the provided bid total information. The computer performs a function of causing the content provider to provide advertiser selection information indicating the selected advertiser to the advertising company. Computer readable recording medium which stores a program for causing is provided.

[0022]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a configuration diagram illustrating an overall configuration of an advertisement providing system 1 according to the present embodiment.

The advertisement providing system 1 mainly includes an advertisement providing device 10 for providing an advertisement accompanying content, a content supply terminal 20 for providing content, an advertiser terminal 30 for bidding for an advertisement accompanying the content, Advertisement position information indicating an advertisement position, which is a position at which an advertisement is permitted to be displayed in the content, and a content supply medium 40 for supplying a content in which an advertisement address corresponding to the advertisement position is associated, and electric communication means for transmitting various information , And a content viewing device 60 for viewing the provided content.

Here, the advertisement providing apparatus 10 is an apparatus used by the advertising business 71 that provides advertisements, and includes a first page screen web server 10a serving as advertisement content storage means for storing the content of the advertisement, An advertisement database 10b, which is an advertisement condition information storage unit for storing advertisement condition information indicating an advertisement condition attached to the advertisement, and an advertisement, which is information of an advertiser member who has a predetermined contract and is qualified to participate in a bid in the present system. Advertiser member database 10c, which is an advertiser member information storage unit that stores main member information
have. The content supply terminal 20 is a device used by the content supplier 72 that supplies the content, and has a content information web server 20a that stores the content created by the content creator 74. The advertiser terminal 30 is a device used by the advertiser 73 who bids on an advertisement, and has a detailed advertisement Web server 30a for storing a detailed advertisement. The content supply medium 40 is the Internet, a digital broadcast, an optical recording medium such as a DVD or the like that enables the supply of the content,
The content provided from the content supply terminal 20 is supplied to the content viewing device 60. The content viewing device 60 is a device used by a viewer 75 who views the content, and the viewer 75 uses this device to view the content and the advertisement accompanying the content.

The advertisement providing apparatus 10 is electrically connected to the content supply terminal 20, the advertiser terminal 30, and the Internet 50 so as to be able to communicate with each other. So that they are electrically connected. Advertiser terminal 3
0 is electrically connected so as to be able to communicate with the Internet 50, and is further electrically connected so as to be able to communicate with the content viewing apparatus 60 via the Internet 50.

FIG. 2 and FIG. 3 are configuration diagrams showing a detailed configuration of the advertisement providing system 1. As described above, the advertisement providing system 1 mainly includes the advertisement providing apparatus 10, the content supply terminal 20, the advertiser terminal 30, the content supply medium 4,
0, the Internet 50, and the content viewing / listening device 60.

The advertisement providing apparatus 10 mainly includes advertisement condition information receiving means 10d and advertisement condition information receiving means 10 for receiving advertisement condition information indicating conditions of an advertisement attached to the content.
The advertisement database 10b, which is an advertisement condition information storage unit that stores the advertisement condition information received by d, the advertisement condition information extraction unit 10g, which extracts the advertisement condition information stored in the advertisement condition information storage unit, and the advertisement condition information extraction unit 10g.
Advertising condition information distributing means 10h for distributing the advertising condition information extracted by the above, an advertiser member database 10c as advertiser member information storing means for storing advertiser member information which is information on advertisers who have made a predetermined contract First page screen w which is an advertisement content storage means for storing the content of the advertisement
eb server 10a, advertisement address issuing means 10e for issuing an advertisement address which is an address in the advertisement content storage means for storing the content of the advertisement corresponding to the advertisement condition information received by advertisement condition information receiving means 10d, advertisement address issuance An advertisement address transmitting unit 10f for transmitting an advertisement address issued by the unit 10e, a bid information receiving unit 10i for receiving bid information for the advertisement condition information distributed by the advertisement condition information distribution unit 10h, and a bid information receiving unit receiving the bid information 10i. Bid information totaling means 10j for generating bid total information obtained by totalizing the received bid information, bid total information transmitting means 10k for transmitting bid total information, advertiser selection information receiving means 10l for receiving transmitted advertiser selection information, Advertiser selection information received by advertiser selection information receiving means 10l Is output from the advertiser selection information output means 10n, and a first page screen creation means 10m, which is an overview advertisement screen creation means for creating an overview advertisement showing an overview of the advertisement content provided by the advertiser whose contract has been established. .

Here, the content is, for example, software such as a movie, music, or a program, and is transmitted from the content supplier 72 to the viewer 7 via the content supply medium 40.
5 is a media product provided to the user. The advertisement condition information is information indicating an advertisement recruiting condition that the content supplier 72 desires to attach to the content, and includes, for example, the type of the product to be advertised, the request for the advertisement, and the content of the advertisement such as the advertisement posting period. Information, content name,
Content information W in which the corresponding content is stored
The information on the contents such as the address of the eb server 20a, the advertisement position information indicating the advertisement position at which the display of the advertisement is permitted in the contents, the auction deadline period, the information on the bid such as the lowest bid price, etc. are the advertisement condition information. Corresponds to. Note that the advertisement position information is, specifically, information indicating the timing at which the first page screen is displayed at the time of displaying the content, and one or a plurality of locations are provided in one content. The first page screen is a screen showing an outline of an advertisement displayed so as not to hinder the viewing of the content while the content is being displayed. For example, the name of the advertiser,
The type of the advertisement target and the like are the display contents on the first page screen. The first page screen has a detailed advertisement address indicating the address where the detailed advertisement corresponding to the first page screen is stored, and is linked to the corresponding detailed advertisement.

The content supply terminal 20 mainly transmits advertisement condition information input means 20b for inputting advertisement condition information indicating the conditions of an advertisement accompanying the content, and transmits the advertisement condition information input by the advertisement condition information input means 20b. Advertisement condition information transmitting means 20c, bid total information receiving means 20d for receiving bid total information obtained by totaling bid information for advertisements, and bid total information browsing means 20 for viewing bid total information received by bid total information receiving means 20d.
e, advertiser selection information input means 2 for inputting advertiser selection information indicating an advertiser selected from the advertiser candidates who have made a bid
0f, an advertiser selection information transmitting unit 2 that transmits the advertiser selection information input by the advertiser selection information input unit 20f.
0g, an advertisement address receiving means 20h for receiving the advertisement address transmitted by the advertisement address transmitting means 10f,
An advertisement address associating means 20i for associating the advertisement address received by the advertisement address receiving means 20h with the content, and a content information web server 20a for storing the content.

Here, the bid information is information relating to a bid entered by an advertiser candidate who bids on an advertisement to be auctioned, for example, the company name, name, and type of business of the advertiser candidate. , The representative name, the bid price, etc. correspond to the bid information.

The advertiser terminal 30 mainly receives the distribution advertisement condition information receiving means 30b for receiving the advertisement condition information indicating the conditions of the advertisement attached to the content, and transmits the advertisement condition information received by the distribution advertisement condition information reception means 30b. The bidding information input unit 30d for inputting the bidding information for the advertising condition information received by the distribution advertisement condition information browsing unit 30c and the distribution advertisement condition information receiving unit 30b to be viewed, and the bid information input by the bid information input unit 30d are transmitted. It comprises a bid information transmitting means 30e and a detailed advertisement Web server 30a for storing detailed advertisements.

The content viewing / listening device 60 mainly includes content reading means 60a for reading content from the content supply medium 40, and advertisement position detecting means 60b for detecting advertisement position information associated with the content read by the content reading means 60a. When the content reaches the advertisement position detected by the advertisement position detection means 60b, an advertisement address corresponding to the advertisement position is accessed, and an advertisement information extraction means 60c for extracting a summary advertisement from the advertisement content storage means, Information display means 6 for displaying the content read by the reading means 60a and displaying the extracted summary advertisement together with the content when the advertisement information extracting means 60c extracts the summary advertisement;
0d, when the information display means 60d displays the summary advertisement, the advertisement information selection means 60e for selecting a method of browsing the detailed information on the displayed summary advertisement, and the detail advertisement storing the address where the detail advertisement is stored. It is constituted by an address storage means 60f.

In the advertisement providing apparatus 10, the advertisement condition information receiving means 10d has the advertisement condition information transmitting means 20c, the advertisement address transmitting means 10f has the advertisement address receiving means 20h, and the bid total information transmitting means 10k has the bid total information receiving means 20.
d and the advertiser selection information receiving means 10l are electrically connected to the advertiser selection information transmitting means 20g, respectively, so that they are communicably connected to the content supply terminal 20. In addition, the advertisement providing apparatus 10 is configured such that the advertisement condition information distribution unit 10h is electrically connected to the distribution advertisement condition information reception unit 30b, and the bid information reception unit 10i is electrically connected to the bid information transmission unit 30e. It is connected so that it can communicate with. Further, the advertisement providing device 10
The first page screen Web server 10a is electrically connected to the advertisement information extracting unit 60c via the Internet 50, so that the first page screen Web server 10a can communicate with the content viewing apparatus 60. Note that the connection here may be made via a telecommunication line such as the Internet.

Next, the operation of the advertisement providing system 1 will be described. First, a schematic operation of the advertisement providing system 1 will be described with reference to FIG. The content provider 72 who seeks an advertiser of an advertisement accompanying the content uses the content supply terminal 20 to provide the advertisement providing device 10 with advertisement condition information indicating conditions of an advertisement accompanying the content. The advertisement condition information provided to the advertisement providing apparatus 10 is sequentially stored in the advertisement database 10b of the advertisement providing apparatus 10.
And updates the advertisement condition information in the advertisement database 10b.

The advertisement condition information stored in the database 10b as described above is provided to the advertiser terminal 30 used by the advertiser 73, and the advertiser 73 uses the advertisement condition information provided in this manner. Then, the content that the user intends to provide the advertisement is selected. The advertiser 73 that has selected the content to be advertised provides the bid information for the selected content to the advertisement providing device 10 using the advertiser terminal 30.

Advertisement providing device 10 provided with bid information
Creates bid total information such as a bidder list that totals the provided bid information, and provides the generated bid total information to the content supply terminal 20.

The content supplier 72 uses the content supply terminal 20 to select a specific advertiser from the advertiser candidates indicated in the provided bid total information, and provides advertiser selection information indicating the selected advertiser. Provided to the device 10.

The advertising business 71 is an advertiser 73 indicated in the advertiser selection information provided to the advertisement providing apparatus 10 and a content supplier serving as a content supplier to which the advertisement for which the advertiser 73 has won a bid is attached. An advertiser 73 pays a predetermined advertisement fee to the content provider 72. When the contract is concluded in this way, the advertising business 71 creates a first page screen of the advertisement provided by the advertiser 73 who has made the contract, and displays the created first page screen as the first page.
It is stored in the page screen web server 10a.

On the other hand, the contracted content supplier 72
Provides content to the viewer 75 using the content supply medium 40. This content is associated with the address of the first page screen of the advertisement provided by the contracted advertiser 73. When the viewer 75 views the content on the content supply medium 40 using the content viewing device 60, The first page screen is acquired via the Internet 50 under certain conditions, and the acquired first page screen is displayed together with the content.

Next, a detailed operation of the advertisement providing system 1 will be described with reference to FIGS. As a premise of using the present system, first, the advertiser 73 signs a contract with the advertising business 71 for using the present system. In this agreement,
The advertiser 73 provides information such as the name, name, representative name, and type of business to the advertising business 71,
Issues a predetermined member number or the like to the advertiser 73.
The information on the advertiser 71 provided to the advertising business 71 in this way is stored in the advertiser member database 10c of the advertisement providing apparatus 10. At the time of this contract, advertiser 7
A predetermined contract fee may be paid from 3 to the advertising company 71.

On the other hand, the content created by the content creator 74 is delivered to the content supplier 72, and the content supplier 72 associates the content with predetermined advertisement position information, and transmits the content to the content information Web server 20a. Store. Next, the content provider 72 whose association with the advertisement position information is completed uses the advertisement condition information input means 20b of the content supply terminal 20 to input the advertisement condition information on the advertisement for recruiting the advertiser. The advertising condition information thus input is sent to the advertising condition information transmitting means 20c, and the advertising condition information transmitting means 2
0c transmits the advertisement condition information to the advertisement providing apparatus 10.

The advertisement condition information transmitted to the advertisement providing device 10 is received by the advertisement condition information receiving means 10d and stored in the advertisement database 10b. Further, the advertisement address issuing means 10e stores the first page screen W in which the first page screen serving as the advertisement corresponding to the received advertisement condition information is stored.
An advertisement address, which is an address in the web server 10a, is issued and stored in the first page screen web server 10a.
The advertisement address issued in this manner is transmitted by the advertisement address transmission means 10f, and is transmitted to the content supply terminal 20.
Is received by the advertisement address receiving means 20h. The transmission of the advertisement address may be performed only when a predetermined fee is paid from the content supplier 72 to the advertisement company 71. The advertisement address received by the advertisement address receiving means 20h is sent to the advertisement address associating means 20i, and the advertisement address associating means 20i associates the received advertisement address with the content accompanied by the advertisement to be auctioned. In addition,
Here, the association of the advertisement address is performed by associating the advertisement address corresponding to each advertisement position with each advertisement position associated with the content.

An advertiser 73 trying to bid on an advertisement
It instructs the advertisement providing apparatus 10 to obtain predetermined advertisement condition information. Upon receiving this instruction, the advertisement providing apparatus 10 uses the advertisement condition information extracting unit 10g to execute the advertisement database 10
The advertisement condition information stored in b is extracted, and the extracted advertisement condition information is distributed to the advertiser terminal 30 by the advertisement condition information distribution means 10h. Here, the distribution of the advertising condition information to the advertiser terminal 30 may be performed only for the advertiser 73 stored in the advertiser member database 10c.

The advertisement condition information distributed to the advertiser terminal 30 is received by the distribution advertisement condition information receiving means 30b, and the received advertisement condition information is displayed by the distribution advertisement condition information browsing means 30c. At this time, the distribution advertisement condition information receiving means 30b obtains, from the content information Web server 20a, the content accompanied by the advertisement to be auctioned, which is indicated in the advertisement condition information, and the obtained content is Displayed together with the advertisement condition information by the distribution advertisement condition information browsing means 30c.

FIG. 4 is a view showing the advertisement bid recruiting screen 80 on which the advertisement condition information and the content are displayed by the distribution advertisement condition browsing means 30c. The advertisement bid recruiting screen 80 includes an advertisement condition information display column 84 indicating advertisement condition information, a content 85, a bid condition input column 81 for inputting bid information, a transmission button 82 for clicking when transmitting the input bid information, and It is constituted by a clear button 83 which is clicked when the input content is cleared.

Advertisement bid recruiting screen 8 displayed in this way
The advertiser 73 who browses 0 determines whether the displayed conditions and contents are suitable for the conditions desired by the advertiser. Here, when the advertiser 73 determines that the displayed condition and content are appropriate, the advertiser 73
The bid information is input using the bid information input means 30d. Specifically, the information for specifying the advertiser 73 and the bid price are entered in the bid condition input field 81 of the advertisement bid offer screen 80 shown in FIG. The input bidding information is transmitted to the bidding information transmitting means 30e when the transmission button 82 is clicked, and is transmitted to the bidding information transmitting means 30e.
Transmits the bid information to the advertisement providing apparatus 10.

The bidding information transmitted to the advertisement providing apparatus 10 is received by the bidding information receiving means 10i, and is further totalized by the bidding information totalizing means 10j. From the publication of the advertising condition information as described above, the collection and aggregation of the bid information for it are performed until the predetermined bidding period ends,
At the end of the bidding period, the bidding total information, which is the totaling result, is transmitted to the content supply terminal 20 by the bidding total information transmitting unit 10k.

If the bidding information receiving means 10i does not receive the bidding information by the end of the bidding period and there is no bidding, the bidding information totalizing means 10j indicates that no bidding has been performed and that the bidding has been completed. A request for a response to the failure is created as bid total information, and the generated bid total information is transmitted to the content supply terminal 20 by the bid total information transmitting unit 10k.

The transmitted bid total information is received by the bid total information receiving means 20d, and the bid total information received by the bid total information receiving means 20d is displayed by the bid total information browsing means 20e. Will be viewed.

If the bid total information displayed by the bid total information browsing means 20e indicates that a predetermined bidder exists, the content supplier 72
A specific advertiser is selected from the displayed bidders as advertiser candidates, and advertiser selection information indicating the selected advertiser is input from the advertiser selection information input means 20f. If there is no suitable advertiser among the displayed bidders, the content provider 72 uses the advertiser selection information input means 20f to respond to the fact that there is no suitable advertiser and that there is no suitable advertiser. The instruction is input as advertiser selection information. On the other hand, if the bid total information indicates that no bid has been made and indicates a request for a corresponding instruction that no bid has been made, the content provider 72
Using the advertiser selection information input means 20f, an instruction to respond to the fact that a bid has not been made is input as advertiser selection information.

The advertiser selection information input as described above is received by the advertiser selection information transmitting means 20g, by the advertiser selection information receiving means 10l, and displayed by the advertiser selection information output means 10n. The advertiser selection information displayed on the advertiser selection information output means 10n is browsed by the advertising business 71, and the advertising business 71 performs various processes according to the display.

Here, if the displayed content is that the content supplier 72 has selected a specific advertiser 73, the advertising business 71 makes a connection between the content supplier 72 and the specified advertiser 73. Make a contract between them. Thereafter, the advertiser 73 pays a predetermined advertisement fee to the advertisement company 71, and after confirming payment of the advertisement fee, the advertisement company 71
The first page screen of the advertisement provided by the contracted advertiser 73 is created by using the page screen creating means 10m. The first page screen created in this way is stored in the first page screen Web server 10a at the advertisement address issued to the contracted content supplier 72. This contract may be a contract with a term limited to a predetermined advertisement posting period indicated in the advertisement condition information.

On the other hand, when the contents indicated in the advertiser selection information output means 10n are various correspondence instructions, the advertising business 71 performs various processes according to the instructions. This will be described later in detail in a flowchart.

Next, a description will be given of the operation of the content provider 72 who has concluded the advertising contract as described above, when the viewer 75 views the content provided to the content viewing apparatus 60 using the content supply medium 40.

The content provider 72 provides the content stored in the content information Web server 20 a to the content viewing device 60 via the content supply medium 40. The content provided to the content viewing device 60 is read by the content reading means 60a and displayed by the information display means 60d. At this time, the advertisement position detection unit 60b detects the advertisement position information associated with the content read by the content reading unit 60a. here,
When the advertisement position information is detected, the advertisement information extracting unit 60c accesses the first page screen Web server 10a specified by the advertisement address corresponding to the advertisement position, and the first page screen corresponding to the content. Is extracted. The first page screen extracted in this way is displayed by the information display means 60d at a position that does not hinder the display of the content. Here, if the contract between the content supplier 72 and the advertiser 73 is a contract with a term, the first page screen Web server 10a extracts the first page screen only within a predetermined advertisement posting period. May be permitted.

FIG. 5 is a diagram showing the content display screen 90 on which the content and the first page screen are displayed. On the content display screen 90, a content screen 91 for displaying content and a first page screen 92 are displayed. On the first page screen 92, a brief introduction of the advertiser 73 and whether or not to view a detailed advertisement are displayed. "See details now", "See details later", and "Ignore" are displayed, and the corresponding buttons 92a, 92
2b and 92c are displayed. FIG. 5B shows a content display screen 90 displayed when the advertisement posting period is approaching the end. In this case, it is indicated that the next advertiser is to be recruited. And a button 92d to be clicked to obtain detailed information on the recruitment.

Here, when the button 92a is clicked using the advertisement information selecting means 60e and "see details now" is selected, the advertisement information extracting means 60c sets the detailed advertisement address of the first page screen 92. To extract a detailed advertisement from the detailed advertisement Web server 30a. The extracted detailed advertisement is displayed on the information display means 60d,
Viewed by viewer 75.

When the button 92b is clicked and "see details later" is selected, the advertisement information extracting means 6
0c stores the detailed advertisement address of the first page screen 92 in the detailed advertisement address storage means 60f. The detailed advertisement address stored in the detailed advertisement address storage means 60f is stored in the advertisement information extraction means 60 when the viewer 75 desires.
c, the advertisement information extracting means 60c extracts a detailed advertisement from the detailed advertisement address, and the extracted detailed advertisement is displayed on the information display means 60d. By doing so, it becomes possible to display the detailed advertisement at a timing desired by the viewer 75, and it is possible to prevent the content from being temporarily interrupted at a timing not desired by the viewer 75 and to display the advertisement. it can.

On the other hand, when the button 92c is clicked and "ignore" is selected, the first page screen 92 is skipped. Also, the button 92d is clicked,
When an instruction is given that the user is interested in recruiting advertisements, contract information for becoming an advertiser member is transmitted.

Next, the operation of the advertisement providing system 1 will be described using a flowchart. FIG. 6 is a flowchart showing an operation of providing advertisement condition information from the content supply terminal 20 to the advertisement providing device 10.

[S1] The content creator 74 creates content. [S2] The created content is transferred to the content provider 72.
Notify. [S3] The content provider 72 sets advertisement condition information.

[S4] The advertisement condition information is input to the advertisement condition information input means 20b. [S5] The advertisement condition information input in step S4 is transmitted to the advertisement providing apparatus 10.

[S6] The advertisement providing apparatus 10 issues an advertisement address of the first page screen with respect to the advertisement position, and stores it in the first page screen Web server 10a. [S7] The advertiser 73 is requested to pay a commission.

[S8] The content provider 72 deposits a commission. [S9] The advertisement address transmitting unit 10f transmits the advertisement address of the first page screen to the advertisement providing apparatus 10.

[S10] The advertisement address associating means 20i of the advertisement providing apparatus 10 causes the content information Web
The link of the advertisement address is added to the content stored in the server 20a.

[S11] Advertising condition information distribution means 10h
Thus, the advertisement condition information is transmitted to the advertiser terminal 30. FIG. 7 is a flowchart showing the operation when the advertiser 73 performs the advertisement bidding process.

[S20] The advertiser 73 browses the distributed advertising condition information and selects appropriate content. [S21] The selected content is viewed.

[S22] It is determined whether the viewed content is appropriate. If so, the process proceeds to step S23. If not, the process proceeds to step S20. [S23] The bid information for the selected content is input using the bid information input unit 30d.

[S24] The bidding information input in S23 is transmitted to the advertisement providing apparatus 10. FIG. 8 and FIG. 9 are flowcharts showing the operation when the advertiser 73 is determined.

[S30] The advertisement providing apparatus 10 receives bid information. [S31] It is determined whether the bidding period has expired. If it has expired, the process proceeds to step S32. If not expired, the process proceeds to step S30.

[S32] It is determined whether there is a bidder. When there is a bidder, the process proceeds to step S33. If there is no bidder, the process proceeds to step S34. [S33] The bidder list is transmitted to the advertiser terminal 30.

[S34] The content supplier 72 selects a countermeasure against the absence of a bidder. [S35] It is determined whether or not the measure selected in S34 extends the bidding period. If the bid period is to be extended, the process proceeds to step S36. If the bidding period is not extended, the process ends.

[S36] The content provider 72 gives the advertisement providing apparatus 10 an instruction to extend the bidding period. [S37] The content supplier 72 receives the bidder list.

[S38] The content provider 72 sets
View the bidder list received at 37. [S39] An advertiser is selected from the browsed bidder list.

[S40] Advertiser selection information input means 20
Using f, advertiser selection information indicating the selected advertiser is input. [S41] The advertiser selection information input in S40 is transmitted to the advertisement providing apparatus 10.

[S42] The advertisement company 71 requests the advertiser 73 indicated in the advertiser selection information transmitted in S41 to pay an advertisement fee. [S43] The advertiser 73 pays the advertisement fee.

[S44] The advertising business 71 creates a first page screen. [S45] The first page screen created in step S44 is stored in the first page screen Web server 10a.

[S46] The advertisement is started. FIG. 10 and FIG. 11 are flowcharts showing the operation of the advertisement providing system 1 when the advertisement position of the content is added or the advertisement posting expiration is imminent.

[S50] The content provider 72 requests the advertisement business 71 to add an advertisement position. [S51] The advertisement providing apparatus 10 issues and stores an advertisement address of the first page screen for the added advertisement position.

[S52] The advertisement company 71 requests the content provider 72 to pay a fee. [S53] The content provider 72 deposits a commission.

[S54] 1 added in step S51
The advertisement address of the page screen is changed to the content supply terminal 20.
To provide. [S55] In the content supply terminal 20, S54
Is linked to the content stored in the content information Web server 20a.

[S56] According to the procedure shown in steps S20 to S46, an advertiser is determined by bidding. [S57] It is determined whether the advertisement posting expiration is imminent. If the advertisement posting expiration is not imminent, the process proceeds to step S50. If the advertisement posting expiration is imminent, the process proceeds to step S58.

[S58] The content provider 72 determines whether or not to solicit a new advertisement. When recruiting a new advertisement, the process proceeds to step S60. When the recruitment of a new advertisement is not performed, the process proceeds to step S59.

[S59] When the advertisement posting time limit is reached, the advertisement is stopped. [S60] According to the procedure shown in steps S20 to S46, the advertiser is determined by bidding.

As described above, in the present embodiment, the advertisement condition information indicating the advertisement condition attached to the content is provided to the advertisement providing device 10 by the content supply terminal 20, and the advertisement condition information provided by the advertisement providing device 10 is provided. Is provided to the advertiser terminal 30, the advertiser terminal 30 provides the advertiser's bid information for the advertising condition information to the advertisement providing apparatus 10, and the advertisement providing apparatus 10 aggregates the provided bid information, Is provided to the content supply terminal 20, and the content supply terminal 20 selects a specific advertiser from the advertiser candidates indicated in the provided bid total information, and selects the selected advertiser. Is provided to the advertisement providing apparatus 10, indicating that the content provider 72 adds the content to the content. It is possible to properly select the advertising of advertisers to become.

Also, the content supply terminal 20
Advertisement condition information indicating the condition of an advertisement attached to the content is provided to the advertisement providing device 10, and the provided advertisement condition information is provided to the advertiser terminal 30 by the advertisement providing device 10. Advertiser candidate
It becomes possible to know the content of the content to be bid before bidding, and it is possible to select appropriate content for the advertiser candidate at the time of bidding.

Further, in the advertisement providing system 1 of the present embodiment, the first advertisement displayed at the time of viewing the content is only the first page screen showing the outline of the advertisement. , The detailed advertisement is displayed at a timing that the viewer 75 does not want, and interruption of the content viewing can be avoided.

Further, the content supplier 72 and the advertiser 73
It is possible to select an appropriate advertiser and set an advertisement fee according to the market evaluation of the content for each contract period by making a contract for providing the advertisement with the term. As a result, when the market evaluation of the content increases, the advertising business 71 can reselect another advertiser who can contract for a higher advertising fee in the next contract period, and when the market evaluation of the content decreases, In addition, the advertiser 73 can cancel the advertisement contract in the next contract period, and it is possible to minimize the unfair profits between the content supplier 72 and the advertiser 73 due to the fluctuation of the market evaluation of the content. .

Further, since the advertisement position indicating the timing of displaying the advertisement is set for the content, the information of the advertisement position is distributed to the advertiser terminal 30 as the advertisement condition information. Then, it is possible to select a scene of the content most suitable for the product or service of the advertiser 73 and make a bid.

The advertiser 73 can easily grasp the advertisement effect by referring to the access record of the detailed advertisement Web server 30a. Further, the viewer 75 who has accessed the detailed advertisement Web server 30a is
It is also possible to directly lead to a commerce site, and in this case, it is also possible to promote a substantial sales effect.

The above-mentioned processing functions can be realized by a computer. In this case, the processing contents of the functions that the content supply terminal, the advertisement providing device, the advertiser terminal, and the content viewing device should have are described in a program recorded on a computer-readable recording medium. Then, by executing this program on a computer, the above processing is realized on the computer.
Examples of the computer-readable recording medium include a magnetic recording device and a semiconductor memory. When distributing to the market, CD-ROM (Compact Disk Read Only Memory)
y) or a program is stored and distributed on a portable recording medium such as a floppy (registered trademark) disk, or stored in a storage device of a computer connected via a network, and transferred to another computer via the network. You can also. When the program is executed by the computer, the program is stored in a hard disk device or the like in the computer, and is loaded into the main memory and executed.

[0092]

As described above, according to the present invention, the advertisement condition information indicating the advertisement condition attached to the content is provided to the advertisement providing device by the content supply terminal, and the advertisement condition information provided by the advertisement providing device is provided. Is provided to the advertiser terminal, the advertiser terminal provides the advertiser's bid information for the advertising condition information to the advertisement providing device, and the advertisement providing device creates bid aggregation information that aggregates the provided bid information, The created bid summary information is provided to the content supply terminal, and the content supply terminal causes a specific advertiser to be selected from the advertiser candidates indicated in the provided bid summary information, and advertiser selection information indicating the selected advertiser. Is provided to the advertisement providing device, so that the content provider can appropriately select the advertiser of the advertisement to be added to the content. The ability.

[0093] In addition, the content providing terminal provides the advertising condition information indicating the condition of the advertisement attached to the content to the advertising providing device, and provides the provided advertising condition information to the advertiser terminal by the advertising providing device. As a result, an advertiser candidate who wishes to bid can know the contents of the content to be bid before bidding, and can select appropriate content for the advertiser candidate at the time of bidding.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing an overall configuration of an advertisement providing system.

FIG. 2 is a configuration diagram showing a detailed configuration of an advertisement providing system.

FIG. 3 is a configuration diagram illustrating a detailed configuration of an advertisement providing system.

FIG. 4 is a diagram showing an advertisement bid recruitment screen.

FIG. 5 is a diagram showing a content display screen.

FIG. 6 is a flowchart illustrating an operation of providing advertisement condition information from the content supply terminal to the advertisement providing apparatus.

FIG. 7 is a flowchart showing an operation performed when an advertiser performs an advertisement bidding process.

FIG. 8 is a flowchart showing an operation when determining an advertiser.

FIG. 9 is a flowchart showing an operation when determining an advertiser.

FIG. 10 is a flowchart illustrating an operation of the advertisement providing system when an advertisement position of a content is added and an advertisement posting expiration is imminent.

FIG. 11 is a flowchart showing an operation of the advertisement providing system when an advertisement position of a content is added and an advertisement posting expiration is imminent.

[Explanation of symbols]

1. Advertisement providing system, 10 ... Advertisement providing device, 10a ...
First page screen Web server, 10b ... advertisement database, 10c ... advertiser member database, 10d ... advertisement condition information receiving means, 10e ... advertisement address issuing means, 10
f: advertisement address transmission means, 10g: advertisement condition information extraction means, 10h ... advertisement condition information distribution means, 10i ... bid information reception means, 10j ... bid information totalization means, 10k ... bid total information transmission means, 10l ... advertiser selection Information receiving means,
10n ... Advertiser selection information output means, 10m ... First page screen creation means, 20 ... Content supply terminal, 20a ... Content information Web server, 20b ... Advertisement condition information input means, 20c ... Advertisement condition information transmission means, 20d ... Bid Total information receiving means, 20e ... Bid total information browsing means, 20
f ... Advertiser selection information input means, 20g ... Advertiser selection information transmission means, 20h ... Advertisement address receiving means, 20i ... Advertisement address association means, 30 ... Advertiser terminal, 30a ...
Detailed advertisement Web server, 30b ... distribution advertisement condition information receiving means, 30c ... distribution advertisement condition information browsing means, 30d ... bid information input means, 30e ... bid information transmission means, 60 ... content viewing device, 60a ... content reading means,
60b: advertisement position detection means, 60c: advertisement information extraction means, 60d: information display means, 60e: advertisement information selection means, 60f: detailed advertisement address storage means

Claims (21)

[Claims] 1. An advertisement providing system for providing an advertisement attached to content, a content supply terminal for providing the content, an advertisement providing device for providing the advertisement attached to the content, and an advertisement attached to the content. An advertiser terminal that bids on the advertisement to be provided, wherein the content supply terminal provides the advertisement providing device with advertisement condition information indicating a condition of the advertisement to be attached to the content, The provided advertisement condition information is provided to the advertiser terminal, the advertiser terminal provides the advertiser's bid information for the advertisement condition information to the advertisement providing device, and the advertisement providing device is provided. Creating bid summary information that summarizes the bid information that has been collected, and providing the created bid summary information to the content supply terminal; The tenth supply terminal allows a specific advertiser to be selected from the advertiser candidates indicated in the provided bid total information,
An advertisement providing system, which provides advertiser selection information indicating the selected advertiser to the advertisement providing device. 2. An advertisement providing system for providing an advertisement associated with a content, comprising: advertisement condition information input means for inputting advertisement condition information indicating a condition of the advertisement attached to the content; and an advertisement condition information input means. Advertising condition information transmitting means for transmitting the inputted advertising condition information, bid totaling information receiving means for receiving bid totaling information obtained by summing up bid information for the advertisement, and the bid received by the bid totaling information receiving means Bid total information browsing means for browsing total information, advertiser selection information input means for inputting advertiser selection information indicating an advertiser selected from advertiser candidates who have made a bid, and input by the advertiser selection information input means A content supply terminal having an advertiser selection information transmitting unit for transmitting the advertiser selection information thus obtained; Advertising condition information receiving means for receiving the advertising condition information transmitted by the condition information transmitting means, advertising condition information storing means for storing the advertising condition information received by the advertising condition information receiving means, and the advertising condition information Advertisement condition information extraction means for extracting the advertisement condition information stored in storage means, advertisement condition information distribution means for distributing the advertisement condition information extracted by the advertisement condition information extraction means, and advertisement condition information distribution means Bidding information receiving means for receiving the bidding information for the advertising condition information distributed by the bidding information, bidding information totalizing means for generating bidding total information that totals the bidding information received by the bidding information receiving means, and the bidding A bid totaling information transmitting unit for transmitting totaling information; and the advertisement information transmitted by the advertiser selection information transmitting unit. An advertisement providing apparatus having an advertiser selection information receiving unit that receives main selection information; a distribution advertisement condition information receiving unit that receives the advertisement condition information distributed by the advertisement condition information distribution unit; and the distribution advertisement condition information Delivery advertisement condition information browsing means for browsing the advertisement condition information received by reception means, bid information input means for inputting the bid information for the advertisement condition information received by the delivery advertisement condition information reception means, An advertiser terminal having bid information transmitting means for transmitting the bid information input by the bid information input means; and an advertiser providing system. 3. The advertisement condition information includes information on the content of the advertisement desired to be posted and advertisement position information indicating an advertisement position at which the display of the advertisement is permitted in the content. The advertisement providing system according to claim 2, wherein 4. The advertisement providing apparatus according to claim 1, wherein the advertisement content storage unit stores the content of the advertisement, and the content of the advertisement corresponding to the advertisement condition information received by the advertisement condition information receiving unit is stored. The content supply terminal further includes an advertisement address issuing unit that issues an advertisement address that is an address in the advertisement content storage unit, and an advertisement address transmission unit that transmits the advertisement address issued by the advertisement address issuing unit. Further comprising: an advertisement address receiving unit that receives the advertisement address transmitted by the advertisement address transmission unit; and an advertisement address association unit that associates the advertisement address received by the advertisement address reception unit with the content. 3. The advertisement providing system according to claim 2, wherein: 5. The advertisement providing system according to claim 4, wherein the advertisement address transmitting unit transmits the advertisement address only when a fee for issuing the advertisement address is received. 6. The content is associated with advertisement position information indicating an advertisement position that is a position where the display of the advertisement is permitted in the content, and the advertisement address associating means includes, for each of the advertisement positions, The advertisement providing system according to claim 4, wherein the advertisement address corresponding to a position is associated. 7. The advertisement providing apparatus further includes advertiser member information storage means for storing advertiser member information, which is information on an advertiser who has made a predetermined contract, and wherein the advertisement condition information distribution means includes: The advertisement condition information is delivered only to the advertiser terminal used by the advertiser indicated in the advertiser member information stored in the advertiser member information storage means. Advertising system. 8. If the bid information receiving means does not receive the bid information within a predetermined period, the bid information totalizing means indicates that the bid has not been performed and that the bid has not been performed. And generating a response instruction request corresponding to the request as the bid total information, and wherein the advertiser selection information input unit inputs a response instruction to the fact that the bidding was not performed as the advertiser selection information. Item 3. The advertisement providing system according to Item 2. 9. When there is no suitable advertiser among the advertiser candidates who have made a bid, the advertiser selection information input means indicates that there is no suitable advertiser and there is no suitable advertiser. And the corresponding instructions for
The advertisement providing system according to claim 2, wherein the advertisement is input as the advertiser selection information. 10. The advertisement according to claim 2, wherein the advertisement providing device further includes an advertiser selection information output unit that outputs the advertiser selection information received by the advertiser selection information reception unit. Delivery system. 11. The advertisement providing apparatus further includes a summary advertisement screen creation unit that creates a summary advertisement indicating a summary of the advertisement content provided by the advertiser whose contract has been established, wherein the advertisement content storage unit includes: The advertisement providing system according to claim 4, wherein the summary advertisement created by the summary advertisement screen creation means is stored in the advertisement address issued for the advertisement condition information for which the contract has been established. 12. A content supply medium for supplying the content in which the advertisement position information indicating the advertisement position in the content where the display of the advertisement is permitted and the advertisement address corresponding to the advertisement position are provided. A content reading unit that reads the content from the content supply medium; an advertisement position detecting unit that detects the advertisement position information associated with the content read by the content reading unit; and wherein the content is the advertisement position detecting unit. An advertisement information extracting unit that accesses the advertisement address corresponding to the advertisement position when the advertisement position detected by the advertisement position is reached, and extracts the outline advertisement from the advertisement content storage unit; and the content reading unit. Said content read by And an information display device for displaying the extracted summary advertisement together with the content when the advertisement information extraction unit extracts the summary advertisement. The advertisement providing system according to claim 11. 13. The advertisement providing system according to claim 12, wherein said advertisement content storage means permits extraction of said general advertisement only during a predetermined advertisement posting period. 14. The summary advertisement has a detailed advertisement address indicating an address where a detailed advertisement corresponding to the summary advertisement is stored, and the advertisement information extracting unit further includes the detailed advertisement included in the summary advertisement. 14. The advertisement providing system according to claim 13, wherein the detailed advertisement is extracted by accessing an address, and the information display unit further displays the detailed advertisement extracted by the advertisement information extraction unit. 15. The content viewing apparatus further includes an advertisement information selecting unit that selects a method of browsing the detailed information on the displayed outline advertisement when the information display unit displays the outline advertisement. 15. The advertisement providing system according to claim 14, wherein the advertisement information extraction unit extracts the advertisement information according to the browsing method selected by the advertisement information selection unit. 16. A content supply terminal for providing content, wherein: advertisement condition information input means for inputting advertisement condition information indicating a condition of the advertisement attached to the content; and the advertisement condition information input by the advertisement condition information input means. Advertising condition information transmitting means for transmitting advertising condition information, bid total information receiving means for receiving bid total information obtained by totalizing bid information for the advertisements, and browsing the bid total information received by the bid total information receiving means Bid total information browsing means to be advertised, advertiser selection information input means for inputting advertiser selection information indicating an advertiser selected from advertiser candidates who have made a bid, and the advertisement input by the advertiser selection information input means Advertiser selection information transmitting means for transmitting main selection information; . 17. An advertisement providing apparatus for providing an advertisement accompanying content, wherein: an advertisement condition information receiving unit for receiving advertisement condition information indicating a condition of the advertisement attached to the content; and an advertisement condition information receiving unit. The advertisement condition information storage unit that stores the received advertisement condition information, the advertisement condition information extraction unit that extracts the advertisement condition information stored in the advertisement condition information storage unit, and the advertisement condition information extraction unit Advertising condition information distributing means for distributing the advertising condition information, bidding information receiving means for receiving bid information for the advertising condition information distributed by the advertising condition information distributing means, and bidding information receiving means for receiving the bidding information receiving means. A bid information totaling unit for generating bid total information obtained by totalizing the bid information; and transmitting the bid total information. Bid summary information transmitting means and the advertisement providing apparatus characterized by having a advertiser selection information receiving means for receiving the transmitted the advertiser selection information. 18. An advertiser terminal that bids for an advertisement attached to content, a distribution advertisement condition information receiving unit receiving advertisement condition information indicating a condition of the advertisement attached to the content, and receiving the distribution advertisement condition information. Means for browsing the advertisement condition information received by the means, means for browsing the advertisement condition information, means for inputting the bid information for the advertisement condition information received by the means for receiving the advertisement condition information, and bidding. An advertiser terminal comprising: a bidding information transmitting unit that transmits the bidding information input by the information input unit. 19. A content viewing apparatus for viewing content, wherein advertisement position information indicating an advertisement position that is a position where the display of the advertisement is permitted in the content and the advertisement address corresponding to the advertisement position are associated with each other. A content reading unit that reads the content from a content supply medium that supplies the content; an advertisement position detecting unit that detects the advertisement position associated with the content read by the content reading unit; Advertisement information extracting means for accessing the advertisement address corresponding to the advertisement position when reaching the advertisement position detected by the advertisement position detection means, and extracting the summary advertisement from the advertisement content storage means; Read by the content reading means Displays the contents taken, the advertisement when the information extraction means has extracted the summary advertisement content viewing apparatus characterized by having an information display means for displaying the summary advertisement together with the contents. 20. An advertisement providing method for providing an advertisement accompanying content, wherein advertisement condition information indicating a condition of the advertisement to be attached to the content is provided from a content supplier providing the content. And providing the provided advertising condition information to an advertiser bidding on the advertisement from the advertising business, and providing the advertiser's bid information for the advertising condition information to the advertiser. From the advertisement business to the content provider, and the generated bid information is provided from the advertisement business to the content provider. A specific advertiser is selected from the advertiser candidates indicated in the aggregation information, and the advertiser selection information indicating the selected advertiser is determined by the content supplier. Method for providing an advertisement characterized in that it provided to the advertising business. 21. An advertisement condition information indicating a condition of the advertisement to be attached to the content is provided from a content supplier that supplies the content to an advertisement company that provides the advertisement, and the provided advertisement condition is provided. Causing the advertiser to provide information to the advertiser who bids on the advertisement from the advertisement business, and providing the advertiser with bid information for the advertiser for the advertisement condition information from the advertiser; Creates bid total information in which information has been aggregated, and causes the advertisement provider to provide the created bid total information to the content provider, and specifies a specific advertiser from the advertiser candidates indicated in the provided bid total information. The computer performs a function of causing the content provider to provide advertiser selection information indicating the selected advertiser to the advertising company. Computer readable recording medium which stores a program for causing.