JP2001331138A - Advertising media transmission system, and systems for observing earthquake, weather, and environment using the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To project advertisement contents on many (screen board) arranged in a city using CS or the like a host server of a projection center, to decide distribution areas according to a request for the advertisement from a client, and to provide a seismic observation system and a weather/environment observation system which are inexpensive and efficient. SOLUTION: Advertisement media data are transmitted from a transmitter device to lots of receiver devices via a communication satellite as a relay station. Each receiver device discriminates a data to receive by ID information, and projects a video by the advertisement data on a screen. Since an earthquake sensor or a weather sensor, and an environment sensor are arranged on a steel pole erected on the ground at the receiver device at the same time, it is possible to perform seismic observation and weather/environment observation inexpensively and efficiently.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention designates a specific site along a road in the vicinity of a station or in an urban area or a suburban area, and transmits digital information such as advertisements and public information at a predetermined time slot into one advertisement / public information.
An advertising media transmission system that enables efficient and inexpensive distribution and display of facilities from public information and other broadcasting stations to an infinite number of receiving devices irrespective of region, and an earthquake and environmental system using this advertising media transmission system It is about.

[0002]

2. Description of the Related Art At present, advertising media such as products and services are provided through television, radio, magazines, traffic advertisements, flyers, the Internet, and the like. In addition, an advertising method has been adopted in which a signboard or an advertising screen is installed along a road to display preset contents.

[0003] For advertisers and advertising agencies, the goal is to build an efficient and inexpensive system that can be burned to the consumers in the target area.

[0004]

Therefore, the present applicant converts digital information, such as advertisements and public information, into an optical image in an outdoor area, such as an urban area, and directly projects it on a screen board, so that the public can use it at night. We examined whether a system that can be always viewed could be constructed.

[0005] The present invention is based on the above considerations, and its object is to distribute, for example, hundreds to thousands of screen boards per city from a host server of a video broadcasting center to distribute advertisement medium information. Using a high-speed digital communication circuit such as CS, which enables distributed broadcast distribution or the same distribution over the entire area at the request of an advertising client, and satisfies the needs of community-based, removable media. An object of the present invention is to provide an advertisement medium transmission system capable of streaming video advertisement content. In addition, the present invention is to provide an advertisement medium transmission system that can be transformed into mass media by networking each of the metropolitan areas, and at the same time, an earthquake observation system, a meteorological and environmental observation system using the advertisement medium transmission system. It is about.

[0006]

In order to achieve the above object, an advertising medium transmitting system according to the present invention comprises a transmitting apparatus for transmitting advertising medium information for screen display, and a relay apparatus for transmitting radio waves from the transmitting apparatus. And a plurality of receiving devices installed on the ground surface for receiving the relayed radio wave, wherein the transmitting device transmits advertising medium information and the advertising medium information. Transmitting additional information including identification data specifying a device or time data specifying a display time, wherein the receiving device includes a satellite antenna, a receiving unit, a projector, and a screen installed outdoors; Information is displayed on the screen, and the advertisement display is configured to be displayed for a predetermined time on a screen installed at one or more specific locations. To have.

According to another aspect of the present invention, there is provided a receiving apparatus for receiving a radio wave from a relay section of a satellite mounted on a ground and a satellite attached to the column member. And a plurality of screen units attached to the upper part of the column material, for displaying at the front and rear,
A support member extending in the vertical direction with respect to the column member, and a plurality of projectors provided at the distal end of the support member and projecting the advertisement medium information onto the plurality of screens, respectively, comprising front and rear portions. The advertisement medium information is projected on a screen unit so that the display of the advertisement medium information can be visually recognized from the front and rear surfaces of the reception-side device.

In order to further achieve the above object, an earthquake observation system using an advertisement medium transmitting system according to the present invention comprises: a seismic sensor buried in a pillar member implanted on the ground of the receiving device; A transmitter that is provided on a pillar member, modulates information from the seismic sensor into a radio wave, and emits this radio wave to a relay unit, and is provided at various disaster prevention centers that relays the radio wave emitted from the transmitter. And a relay unit which is a satellite for transmitting to a seismic intensity meter.

In order to further achieve the above object, an earthquake observation system using an advertisement medium transmitting system according to the present invention comprises: a seismic sensor built in a column member implanted on the ground of the receiving device; A transmitter that is provided on a pillar member, modulates information from the seismic sensor into a radio wave, and emits this radio wave to a relay unit, and is provided at various disaster prevention centers that relays the radio wave emitted from the transmitter. And a relay unit which is a satellite for transmitting to a seismic intensity meter.

According to another aspect of the present invention, there is provided a weather observation system using an advertisement medium transmitting system according to the present invention, comprising: a weather sensor attached to a pillar planted on the ground of the receiving device; A transmitter that modulates information from the weather sensor into a radio wave and emits this radio wave to a relay unit, and a measurement meter that relays the radio wave emitted from the transmitter and is provided at various disaster prevention centers. It is equipped with a relay unit which is a satellite for transmitting to the satellite.

According to another aspect of the present invention, there is provided an environment observation system using an advertisement medium transmitting system according to the present invention, comprising: an environment sensor built in a pole member implanted on the ground of the receiving device; A transmitter provided on a member, which modulates information from the environment sensor into a radio wave and emits the radio wave to a relay unit, and an environment provided at various environmental centers for relaying the radio wave emitted from the transmitter. And a relay unit which is a satellite for transmitting to the observation instrument.

According to another aspect of the present invention, there is provided an environment observation system using an advertisement medium transmitting system according to the present invention, comprising: an environment sensor attached to a column member implanted on the ground of the receiving device; A transmitter provided on a member, which modulates information from the environment sensor into a radio wave and emits the radio wave to a relay unit, and an environment provided at various environmental centers for relaying the radio wave emitted from the transmitter. It is equipped with a relay unit which is a satellite for transmitting to the observation instrument.

[0013] According to the above configuration, the required number of videos of the advertising content can be broadcast in the required area in response to the request of the advertiser or the like. In addition, the user can input the required number of order reservations in the required area on demand and in the required area, and can effectively use the system, such as real-time measurement of advertisement reaction. Furthermore, advertisement media can be displayed at a low price in a target area as compared with an advertisement by a television or the like.
It also functions as an advertising device that operates a poster advertisement during the daytime and a video advertisement 24 hours a day at night.

[0014]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a schematic diagram showing an example of the configuration of an advertisement medium transmitting system according to the present invention. In FIG. 1, reference numeral 1 denotes a transmitting side device, which is installed in a video distribution center 6 for transmitting a video. The video distribution center 6 is connected to a host server 7 as a transmission side device, a program organization system, a personal computer 8 capable of accessing the Internet, and a DTP editing device.
It has a CTI (Computer Telephany Integration) that performs processing such as information (data) transfer.
The advertisement medium information and the additional information transmitted from the transmitting device 1 by radio waves are transmitted to the receiving devices 3a to 3n via the communication satellite 2 which is a relay unit.

The additional information of the advertisement medium information includes data such as ID information for specifying which of the receiving side devices 3a to 3n to distribute and a display time, and a predetermined number (for example, 300) of a predetermined area. Of the receiving side devices can be designated and the display can be performed for a predetermined time. For example, the receiving device can be specified in units such as a predetermined area in a suburb or an urban area. It is also possible to broadcast to all the receiving devices without specifying the time and place. Each receiving device 3a
Since 3 to 3n basically have the same configuration of the device portion for receiving and displaying, the following describes the receiving device 3a as a representative.

The receiving device 3a has a receiving parabolic antenna 9, a receiving device 10, and a screen 11 as a receiving display system. The advertising medium information received by the receiving device 10 can be displayed not only on the screen 11 but also on the sales information display 13 installed in the store via the wireless LAN 12. The response from the advertisement can be obtained at a predetermined home page on the Internet, and the response can be received by e-mail, telephone, or fax. Then, this data can be processed and sent from the video distribution center 6 to each receiving device.

FIGS. 2A and 2B are diagrams showing an embodiment of the receiving and displaying system, wherein FIG. 2A is a plan view and FIG. 2B is a front view. 3 is an enlarged view of a screen portion of the reception display system in FIG. 2, (a) is a front view, and (b) is a side view.

As shown in FIG. 2, a concrete foundation 20 is buried in the ground 37, and an iron pole 19 as a pillar member is erected. A bolt 25 is planted on the upper surface of the iron pole 19, and a hole provided in a lower plate 27 fixed to a lower part of the inner pillar 24 is inserted into the bolt 25 and tightened with a nut 26, so that the upper part of the iron pole 19 is The inner column 24 is fixed. Screen 1 with inner pillar 24 sandwiched
7a and 17b are attached. This iron pole 19 is installed at a specific facility or the like along the road, and one screen 17 is provided.
The display image on the screen 17a can be visually recognized by a passenger and a pedestrian in the vehicle traveling in one direction, and the other screen 17b
The upper display image can be visually recognized by passengers and pedestrians of vehicles traveling in the opposite direction. This structure is effective when installed along a highway with a large traffic volume.

On the upper portions of the screens 17a and 17b, support portions 21a and 21b having a steel structure are provided with bolts 28 and nuts 29.
And extends in the forward direction of each of the screens 17a and 17b. Liquid crystal projectors 16a and 16b are attached to the tips of the support portions 21a and 21b, and the images based on the transmitted advertisement medium information are transmitted to the respective screens 17a and 17b.
17b can be projected simultaneously or only on one side.

The screen is, for example, 150 inches (23
00 mm x 3000 mm), 100 inches (1500 m
The size of an image projected on a screen having a size such as mx2000 mm) can be continuously adjusted by zooming the liquid crystal projectors 16a and 16b. Screen and LCD Project 16a, 16b
The size of the image can also be changed by adjusting the distance of.

Further, a receiving unit 18 is provided on the screens 17a and 17b, and a 100 V power supply lead 22 is connected to the receiving unit 18 and power supply to the liquid crystal projectors 16a and 16b.

The screens 17a and 17b have a weather-resistant structure such as light resistance and water resistance.
The receiver 6b and the receiving unit 18 are housed in a constant temperature, constant humidity, dustproof and waterproof housing.

FIG. 4 is a schematic diagram showing an embodiment of the transmitting apparatus according to the present invention.

A host server 40 is connected to a transmitting unit having a CS parabolic antenna (not shown). The host server 40 has a database.

By the processing of the host server 40, the advertisement medium information is sent to the communication satellite via the transmission unit.

A system server 41 forming a CTI system is connected to the host server 40. In addition, a programming system 42, an order management system 44, a DTP,
The CP system 46 and the web server 70 are connected. In addition, a personal computer is provided for obtaining information from a person who has viewed the advertisement, such as a homepage or an e-mail, in order to obtain echo information from a person who has viewed the advertisement. The information can be sent from the host server 40 to the reception display system immediately or after being processed.

The CTI system comprises, for example, a call center comprising an address response and survey center and a custom center. Respond to applications and conduct a brand image survey of individual companies. The custom center also performs media order inquiries from clients and product inquiries from consumers.

For the above inquiry, telephone, FAX, E
It can be received from mail and WEB sites, and the following processing is performed by the CTI system server.

Although the above headquarters system has shown an example in which a satellite link by CS is used, in addition to this, ISD
It is also possible to use N lines or CATV.

When sending to an area where CATV can be used,
In sending out the advertising medium information, the following system can be constructed.

C from the head office server using ISDN
The signal is sent to the S transmitting antenna and transmitted by the communication satellite. This radio wave is received by the CS receiving antenna, demodulated by the tuner,
The signal is sent to a wireless repeater of a CS company using an ATV line, and the radio wave transmitted by the wireless repeater is received by a wireless receiver installed in each reception display system.

Since a CATV is used, a reply / monitoring abnormality signal can be sent out, and the system can be constructed as follows.

From the reception display system, C
It is sent to the wireless repeater of company S and can be sent from the wireless repeater of CS company to the headquarters server via the CATV line. The headquarters server can detect abnormalities on a TV monitor or the like.

FIG. 5 is a block diagram showing an embodiment of the circuit of the advertisement medium transmitting system according to the present invention.

The video data distribution unit 50 transmits the advertisement medium data to be transmitted to the receiving system and the attached data to the transmission unit 5.
Send to 1. The transmitting section 51 digitally modulates a carrier in a predetermined frequency band and emits a radio wave to a relay section 52 which is a communication satellite. The relay unit 52 reproduces and amplifies the received radio wave, and then sends out the received radio wave to the receiving system. The receiving units 53 to 53n demodulate received radio waves and detect identification data in the data. The receiving units 53 to 53n determine whether they should receive the data, and if the data is to be received, send the transmitted advertising medium data and the attached data to the video device 54. The video device 54 displays the video of the received data on the video display screen 55. The advertisement medium data transmitted based on the time data included as a part of the data can be displayed on the screen for a predetermined time.

The received advertisement medium data is pooled in a storage device of a personal computer which has been subjected to predetermined processing. The information pooled in the storage device can be repeatedly broadcast for a predetermined time.

FIG. 6 is a diagram showing an example of a hanging curtain and an electronic bulletin board attached to the present invention. An image based on the advertisement medium data is displayed on the screen of the receiving system only at night.

By attaching the hanging curtain 61 to the screen as shown in FIG. 6 (a), it is possible to display on the entire surface of the screen as a hanging banner advertisement in the daytime.

Winding gears 62a to 62d are installed near the upper and lower ends of the screen, and a chain 64 is wound around the chain 64.
Is attached. At night, when the image of the advertisement medium data is projected on the screen, it is housed on the back of the screen, and when the surroundings are bright, the advertisement medium data is not transmitted. Instead, the motor 60 with the timer of the remote control control is used. By driving, the hanging curtain 61 is automatically extended over the entire surface of the screen at a designated time.

In addition to the above-described structure for attaching the hanging curtain 61, a plurality of delivery rollers are provided on the shaft 65, and a weight bar is attached to the lower end of the hanging curtain 61, and the delivery roller is rotated to rotate. take,
Feeding can also be performed. This structure is excellent in aesthetic design, easy to maintain the flatness of the curtain, durable and hard to cause trouble.

Further, as shown in FIG. 6B, an electric display panel 67 which can be visually recognized even in the daytime can be installed below the lower end of the screen together with the hanging curtain 61. A cover 66 that can be opened and closed by a hinge 68 is provided to conceal the chain and hook buttons, and is opened only when the hanging curtain 61 is updated.

FIG. 7 is an enlarged view of an iron pole 19 in one embodiment of the reception display system of the present invention. As described above, the iron pillar 19 as the pillar material has the concrete foundation 20 buried in the ground 37.

A seismic sensor 80 for detecting an earthquake is buried in the concrete foundation 20. The earthquake signal detected by the seismic device 80 is transmitted by the receiving unit 53n shown in FIG. 5, and the earthquake signal received by the receiving unit 53n is transmitted to the communication satellite 2 shown in FIG. . The seismic signal transmitted to the communication satellite 2 is sent to a seismograph installed at a disaster center of a national or local government to detect occurrence of an earthquake.

Conventionally, the seismic sensor 80 for earthquake observation has been provided in a place where the comparative population is small, such as Yamanaka and Tano. However, since the advertisement medium system of the present invention is provided in a densely populated area, it can be effectively used for seismic observation in a zone where the population is concentrated.

As shown in FIG. 8, for example, the type of the seismic sensor 80 is a servo type, the number of components is three-component type (horizontal 2, vertical one), the maximum measured acceleration is 3000 gal, the vertical is 2000 gal, and the frequency range is DC. 100 Hz, signal output analog method, balanced, with operation test, operating temperature range -10 to 50 ° C., waterproof 2 atm, external dimensions φ minus 210 × 100 mm, weight about 3.9 kg. In addition, as shown in FIG. 9, the type is a piezoelectric type, the number of components is 3 (horizontal 2, vertical 1), and the measured maximum acceleration is 5000 ga.
1, frequency 0,1 ~ 100Hz, operation test, operating temperature range -10 + 50 ° C, waterproof 2 atm, external dimensions Φ9
Those having a size of 7 × 45 mm and a weight of 700 g are also used.

The seismic sensor 80 is buried in the concrete foundation 20, but may be buried in the iron pole 19.

Further, a thermometer, a hygrometer, an anemometer, etc., which are weather sensors (not shown) for measuring weather, may be attached to the outside of the iron pole 19. The weather signal measured by the weather sensor is transmitted to the receiving unit 53n shown in FIG.
And the weather signal received by the receiver 53n is transmitted to the communication satellite 2 shown in FIG. The weather signal transmitted to the communication satellite 2 is transmitted to a weather center of a country or a local government.

The iron pole 19 may be provided with a sound level meter, an air pollution meter, or the like, which is an environmental sensor (not shown) for observing the environment. The environment signal measured by the environment sensor is received by the receiving unit 53n shown in FIG. 5, and the environment signal received by the receiving unit 53n is the signal shown in FIG.
Is transmitted to the communication satellite 2 shown in FIG. The environmental signal transmitted to the communication satellite 2 is transmitted to an environmental center of a national or local government. The environment sensor is attached to the iron pole 19, but may be built in the iron pole 19.

[0050]

As described above, the present invention relates to a transmitting apparatus for transmitting advertising medium information for screen display, a relay section of a satellite for relaying radio waves from the transmitting apparatus, and a relay unit installed on the ground surface. A plurality of receiving apparatuses for receiving the received radio wave, the transmitting apparatus transmits the advertising medium information and additional information including identification data specifying the receiving apparatus to which the advertising medium information is to be transmitted or time data specifying the display time. The transmitting and receiving device includes a satellite antenna, a receiving unit, a projector, and a screen which is installed outdoors and serves as a field of view of people. The received advertising medium information is displayed on the screen, and one or more advertisement displays are specified. It is configured to display on the screen installed at the location for a predetermined time, so select the target area and turn to the road etc. at the predetermined time zone When displaying the advertisement media data, compared to other advertising systems, low price, moreover can be displayed efficiently. For example, if the purpose is to limit only to a predetermined area, it is difficult to narrow down to that area with conventional TV media, and where radio waves reach,
For example, only the Tokyo area is displayed, which is inconvenient. However, this system is free from those restrictions because it is non-regional. Moreover, there is an effect that this system can be used at a low price of one-tenth of the radio wave fee of the conventional television and one-tenth of the production cost.

In addition, it is possible to directly enter an on-demand advertisement, input a reservation for a required region, time, and number, and display the advertisement.
There is an effect that the usability is good and the advertisement reaction can be measured in real time.

Further, since the system is highly reliable and can be used at the cost of flyer advertisements for local shops and service businesses by providing inexpensive broadcast charges, a remarkable advertisement sales effect is obtained to improve business and reduce sales costs. There is an effect that it can be achieved.

In addition, since the system is capable of browsing the same advertisement content from the Internet web site, it is possible to provide an opportunity to transmit the advertisement information to the whole of Japan and the world and to be able to view the advertisement information. There is an effect that it can be applied as an indoor video system for a specific company owned by the company.

Further, since the seismic sensor is provided on the concrete base of the pillar member to be planted on the ground of the receiving side device, the earthquake observation in the densely populated area can be performed by using the advertising medium transmitting system. Therefore, there is an effect that the method of seismic observation can be implemented inexpensively and efficiently.

Further, since the weather sensor is provided on the pillar member installed on the ground of the receiving side device, the weather condition in the densely populated area can be observed by using this advertising medium transmission system. Has the effect of being able to carry out observations efficiently at low cost.

Further, since the environmental sensor is provided on the pillar member which is planted on the ground of the receiving side device, it is possible to observe the environmental condition of the densely populated area by using this advertisement medium transmitting system, and thus it is possible to observe the weather condition. Has the effect of being able to carry out observations efficiently at low cost.

[Brief description of the drawings]

FIG. 1 is a schematic diagram showing a configuration example of an advertisement medium transmitting system according to the present invention.

FIG. 2 is a diagram showing an embodiment of a reception display system,
(A) is a plan view and (b) is a front view.

3 is an enlarged view of a screen portion of the reception display system of FIG. 2, (a) 8 is a front view, and (b) is a side view.

FIG. 4 is a perspective view illustrating an embodiment of a transmission-side device according to the present invention.

FIG. 5 is a block diagram showing an embodiment of a circuit of the advertisement medium transmitting system according to the present invention.

FIG. 6 is a diagram showing an example of a hanging curtain and an electric bulletin board attached to the present invention.

FIG. 7 is a diagram showing an example of a seismic sensor buried in a concrete foundation of a pillar member of the receiving-side device of the present invention.

FIG. 8 is a diagram illustrating an example of a seismic device.

FIG. 9 is a diagram illustrating an example of a seismic device.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Transmitting apparatus 2 Communication satellite 3 Receiving apparatus 5, 9 Parabolic antenna 6 Video distribution center 7 Host server 8 Advertisement medium data transmission system 11, 17a, 17b Screen 12 Wireless learn 18 Receiving section 19 Iron pole 20 Concrete foundation section 80 Seismic vessel

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) H04N 7/20 620 H04B 7/15 Z F term (reference) 5C064 BA07 BB05 BC06 BC10 BC11 BC18 BC20 BC23 BD02 BD08 DA12 5K072 AA18 BB04 BB22 CC33 DD01 DD17 EE04 FF12 GG02 GG12 GG13

Claims (7)

[Claims] 1. A transmitting device for transmitting advertising medium information for screen display, a relay unit by a satellite for relaying a radio wave from the transmitting device, and a relay unit installed on the ground surface for receiving the relayed radio wave. The transmitting apparatus transmits the advertising medium information and additional information including identification data specifying the transmitting apparatus to which the advertising medium information is to be sent or time data specifying the display time. The receiving-side device includes a satellite antenna, a receiving unit, a projector, and a screen installed outdoors, displays the received advertisement medium information on the screen, and installs an advertisement display at one or more specific locations. An advertisement medium transmission system characterized in that the advertisement medium is displayed on the screen for a predetermined time. 2. The receiving device includes: a pillar member implanted on the ground; a receiving unit configured to receive a radio wave from a relay unit by the satellite attached to the pillar member; A plurality of screen portions for displaying on the front and rear portions, a support member extending in a direction perpendicular to the pillar, and a tip portion of the support member, wherein the plurality of screen portions display the advertisement medium information. A plurality of projectors each projecting on a screen, the projector is configured to project on front and rear screen portions and to be able to visually recognize the display of the advertising medium information from the front and rear surfaces of the receiving side device. Item 2. An advertisement medium transmitting system according to Item 1. 3. A seismic sensor buried in a concrete foundation of a pillar member implanted on the ground of the receiving side device, and information from the seismic sensor provided on the pillar member is modulated into a radio wave. It has a transmitter that emits radio waves toward the relay unit, and a relay unit that is a satellite that relays the radio waves emitted from this transmitter and transmits it to the measurement seismometers provided at various disaster prevention centers An earthquake observation system using the advertisement medium transmission system according to claim 1, characterized in that: 4. A seismic sensor built in a column member implanted on the ground of the receiving side device, and information provided from the seismic sensor provided on the column member is modulated into a radio wave, and this radio wave is relayed. And a relay unit that is a satellite for relaying radio waves emitted from the transmitter and transmitting the signals to measurement seismometers provided in various disaster prevention centers. An earthquake observation system using the advertisement medium transmission system according to claim 1. 5. A weather sensor attached to a pillar member implanted on the ground of the receiving side device, and information from the weather sensor provided on the pillar member is modulated into a radio wave, and the radio wave is directed to a relay unit. Advertising media, comprising: a transmitter that emits light from the transmitter; and a relay unit that is a satellite for relaying radio waves emitted from the transmitter and transmitting the signals to observation meters provided at various disaster prevention centers. A meteorological observation system using a transmission system. 6. An environment sensor built in a pillar member implanted on the ground of the receiving side device, and information provided from the environment sensor provided on the pillar member is modulated into a radio wave, and the radio wave is directed to a relay unit. And a relay unit that is a satellite for relaying radio waves emitted from the transmitter and transmitting the signals to environmental observation meters provided in various environmental centers, An environment observation system using the advertisement medium transmission system according to claim 1. 7. An environment sensor attached to a pillar member implanted on the ground of the receiving side device, and information from the environment sensor provided on the pillar member is modulated into a radio wave, and the radio wave is directed to a relay unit. Advertising, characterized by comprising a transmitter for transmitting and transmitting radio waves, and a relay unit which is a satellite for relaying radio waves emitted from the transmitter and transmitting the radio waves to environmental observation meters provided at various environmental centers. Environmental observation system using a medium transmission system.