JP2001312646A - Advertisement medium rental system in outdoor advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide the advertisement medium rental system of an outdoor advertisement, which can form the fair and just market of an advertisement medium. SOLUTION: The lending side of the outdoor advertisement displays a plurality of advertisement mediums of the outdoor advertisement by changing a display method to the virtual rows of houses on a computer in accordance with a situation and stores information peculiar to medium, which includes a size, a rate, an idle period, application close or bid/successful bid date/time on the advertisement medium and general information on an application method. A borrowing side displays a member number, reads general information based on information on the desired advertisement medium or performs application or bidding while the virtual rows of houses, which are displayed on the terminal of the borrowing side, are scrolled. The lending side informs the borrowing side of an application result or a bidding result through a prescribed procedure.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for searching for outdoor and traffic advertisements using the Internet, and relates to a technology capable of fairly and promptly providing information on advertising objects, obtaining information, making reservations, and purchasing information. To adapt.

[0002]

2. Description of the Related Art No similar technique has been confirmed as a conventional technique in a limited field. A signboard represented by an actual advertising object is a so-called signboard shop or a media broker, which distributes information through personal connections and is used in a closed market.

[0003]

[0005] In general, outdoor advertisements are opaque in terms of media owner, management seller, price, installation method, application method, etc., and there may be many intermediaries,
The price may be doubled or tripled. In addition, due to the characteristics of the media, the media also has aspects similar to real estate (especially rental), and the content tends to change depending on the personal intention of the media (building / real estate) owner. Nevertheless, qualifications such as the chief of real estate handling do not intervene, and contract troubles frequently occur. Also, unlike mass media, prices are often set by media owners (owners, management sellers, etc.), and theoretical and market pricing has not been determined. . In such a case, it is difficult not only to cause dissatisfaction of the media provider's price and sales method and also to those who wish to purchase the media, but also to hope for healthy development like mass media.

[0004] In the case of an outdoor advertisement, since the object is located in a large city, it is necessary to actually go to see it when examining it. When deciding to put it on, unlike a magazine or other advertisement, there is only one thing, so when the user receives a sales copy with a color copy or the like, sales may already be over. Since the information is not in real time as described above, reliability is lost, and payment of the advertising budget is often not completed. In particular, it is inconvenient for a Tokyo advertising agency / client to search for a local advertising object due to regional characteristics, and it is even more difficult for a local advertising agency to introduce a client to a client.

[0005] In addition, outdoor advertisements are popular and non-outdoor advertisements. Not surprisingly, many people want to apply for popular ones, so there are applications from multiple companies. In fact, as a media owner, you want to sell a little higher, but in reality, there is no way to make these multiple companies exist, so you still have to decide on sales destinations personally and closed. Not get.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described problems, and has as its object to provide an open selling method at the same time that a media provider determines the appropriate price of a medium in a market. Accordingly, it is an object of the present invention to provide an advertising medium rental system for outdoor advertising which can provide a clear and unmistakable contract means and can form a fair and fair market.

[0007]

The above object can be attained by any one of the following constitutions (1) to (6) of the present invention. (1) An advertisement medium rental system for outdoor advertisement through a computer system to a member to which a member number is assigned in advance, wherein a lender side is a virtual system showing a building or the like on a computer stored in advance. In the streets, multiple advertising media for outdoor advertising are currently being recruited for advertisements, currently being advertised, but changing the display method according to the situation such as acceptance in the future, etc. At least the size of the advertising medium,
Fees, vacancies, and application deadlines or bids
The medium-specific information including the date and time of the successful bid and general information such as an application method are stored, while the borrower presents the member number, thereby scrolling the virtual street displayed on the terminal of the borrower. , Get information about the desired advertising medium, and if there is one,
It reads out general information such as the application method, performs an application or a bid, and thereafter, the lending side issues an application result or a bidding result through a predetermined procedure, and notifies the borrower of the result. Advertising media rental system for advertising. (2) The advertisement medium rental system according to the above (1), wherein the plurality of advertisement mediums are displayed in a form similar to an actual medium at the same scale. (3) The advertisement medium rental system according to the above (1) or (2), wherein the outdoor advertisement includes a traffic advertisement. (4) The advertising medium rental system according to any one of (1) to (3), wherein the fee is automatically reduced by a predetermined amount every time a predetermined period elapses. (5) The advertising medium rental system according to any one of (1) to (4), wherein the application of the borrower is performed in the form of an auction. (6) An advertising medium rental system for outdoor advertisement through a computer system to a member to which a member number is assigned in advance, wherein the lender is connected to a map stored on a computer in advance, and Stores general information such as a plurality of advertisement media photos of the advertisement, at least the size of the advertisement media, a fee, an idle period, and a media-specific information including an application deadline or a bid / successful bid date and time and an application method, The borrower, by presenting the member number, scrolls through the map displayed on the borrower's terminal and clicks on a desired position on the map to obtain a photograph of the medium and medium-specific information on the desired advertising medium. And if there is a desired medium, read the general information such as the application method and apply or bid. Thereafter, the lending side issues an application result or a bidding result through a predetermined procedure, and notifies the borrowing side of the application result or the bidding result.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION An advertisement medium rental system for outdoor advertisement according to the present invention is an advertisement medium rental system for outdoor advertisement for a member to which a member number is previously assigned via a computer system. Means that a plurality of advertising media for outdoor advertisements are currently being recruited for advertisements, are currently advertising, and can be accepted in the future, in a virtual townscape showing buildings and the like stored on a computer stored in advance. The display method is changed according to the situation, etc., and at least the size, fee, vacancy period, media specific information including the application deadline or the date and time of bidding and bidding, and general information such as the application method are stored for the advertising medium. On the other hand, the borrower, by presenting the member number, can display the virtual number displayed on the borrower's terminal. While scrolling the streets, information on the desired advertisement medium is obtained. If the desired medium exists, the general information such as the above-mentioned application method is read out, and an application or a bid is made. Through a procedure, the application result or the bidding result is issued, and this is notified to the borrower. In the present invention, the term outdoor advertisement includes a traffic advertisement.

The advertisement medium rental system for outdoor advertisement according to the present invention is an advertisement medium rental system for outdoor advertisement through a computer system to a member to which a member number has been previously assigned. In connection with the pre-stored map on the computer, a plurality of photos of the advertising media for outdoor advertising, media-specific information including at least size, fee, idle time, and application deadline or bid / success date and time for the advertising media; The general information such as the application method is stored, and the borrower, by presenting the member number, scrolls the map displayed on the terminal of the borrower and clicks a desired position on the map. Obtains the media photo and the media-specific information about the desired advertising media, and if the desired media exists, Read the general information of the write method and the like,
An application or a bid is made, and thereafter, the lender issues a result of the application or a bid through a predetermined procedure, and notifies the borrower of the result. Therefore, the computer system used in the present invention preferably has the following configuration.

[0010] One embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing the configuration of the present embodiment. In this figure, reference numeral 10 denotes a server,
Route NE, Internet NE via telephone line
Connected to T. Reference numerals 101, 102,... Denote various terminals.
Connected to ET. Here, the terminals 101, 102,
Have input units such as a keyboard and a mouse, as well as display units such as a CRT and an LCD.

Next, a detailed configuration of the server 10 will be described. FIG.
2 is a block diagram illustrating a configuration of the server 10. FIG. In this figure, reference numeral 11 denotes a control means, which is constituted by a CPU or the like, and performs control of each unit, data transfer, various calculations, temporary storage of data, and the like. Reference numeral 12 denotes an input control unit that controls data input from a terminal connected via the Internet NET. Reference numeral 13 denotes output control means for controlling data output to the terminal. Reference numerals 14 to 19 denote storage means, and the following files are stored and stored, respectively.

First, the storage means 14 stores a main program. Such a main program is used in the control means 11, and for example, a guide screen (for example, screens 001 and 0 described later) is displayed on a display unit of the terminal.
09) A program for displaying its own data and these screens, and a search program for obtaining necessary information from information stored in the storage means 15 to 19, ie, an advertisement medium search program, a membership registration program ( (Including ID / password program after member registration), member authentication program, 3D virtual screen operation program, medium reservation, application status management program, auction program, registered member exclusive mail distribution program, etc. The advertisement medium search program includes programs such as a keyword search, a regional search, a price search, a size search, a period search, and a free medium search. The storage means 14 further stores the terminals 101, 10
2. Information such as impressions on the advertisement medium transmitted from 2,..., And conversely, charging information and the like are temporarily stored. All of these operations will be described later.

The storage means 15 stores district data, medium number data, medium name, detailed information link mark, auction mark data, latest information medium data, and data (medium name) indicated by detailed information on a screen 005 shown in FIG.・ Comments ・ Location ・ Period ・ Size ・ Remarks ・ Photo ・ Schedule table), advertising medium (media) data files such as medium free information are stored. Therefore, this storage means 15
May be referred to as an advertisement medium data file or a media data file 15.

The storage means 16 stores a screen 0 shown in FIG.
03, membership data (including ID / password data after membership registration),
Data (Company name, person in charge, contact information, medium name, district name) entered via the media development request screen 009 described below
Etc. are stored. Therefore, the storage means 16 may be referred to as a member registration data file 16.

The storage means 17 stores virtual town files such as virtual town link mark data and virtual town data. Therefore, this storage means 17 may be referred to as a virtual town file 17. In the case of an area where virtual town data is not formed, the storage means 17 stores ordinary map data of the area. The storage means 18 stores a peripheral map file such as data of a peripheral map. Therefore, the storage means 18 may be referred to as a peripheral map file 18. The storage unit 19 stores a medium latest reservation status management file in which data of a medium reservation / application made through a screen 005 of FIG. Therefore, this storage unit 19 may be referred to as a medium latest reservation status management file 19.

The operation of the terminals 101, 102,... Can be performed by being connected to the server 10, respectively. However, here, for convenience of explanation, the server 10 will be described assuming that the terminal 101 is connected. I do. When the terminal 101 is connected to the server 10, the control unit 11 detects this connection via the input control unit, and according to the main program or the like stored in the storage unit 14, the media data file 15, the virtual town data file 17 Data is read from the peripheral map file 18 and the terminal 101 is controlled, and the obtained data on the member and the data on the reserved medium are stored and managed in the member registration data file 16 and the medium latest reservation status management file 19.

The operation of the main program will be described below.
In this system, first, a membership registration to use this service is required. The individual information is input to the member registration screen, and an ID code is given. The service is started by inputting a code on a screen for inputting a registered ID code. However, you can see the service menu before you become a member. The location of the advertising object (medium) is displayed on a pre-programmed 3D map screen (virtual town). This map is composed of line drawings and the data capacity is light.
The user first jumps to the above-described map screen by limiting the desired area. Then, by scrolling the screen, it is possible to observe the location of the object as if it were actually walking in the streets. The part identified by the blinking or color in the location becomes the advertising object. The objects are only those that have been previously approved for programming with the owner. In this case, the contents of the consent may include not only advertisement solicitation but also contract agency, production / construction, and the like. For example, when it is blinking, it is an object that is currently recruiting an advertisement, and a colored object is an object that is currently displaying an advertisement but can receive an advertisement in the future. In addition to the location screen, there is also a screen on which the owner of the advertisement target can directly register for advertisement solicitation in this service. In this case, the display method is the display of the second layer (the screen of the search result) such as the address and the price, which is not displayed on the 3D map.

Next, when the identified part is clicked, the screen jumps to a detailed explanation screen of the object. An explanation of the recruitment conditions is displayed on the screen. As the contents, "price", "size", "application method", "payment method", "construction method", "examination criteria" and the like are displayed. The above is the normal flow of the present system (normal system).

One of the features of the present system is that there is an "auction" system as one of the application methods. For popular advertising media, multiple companies bid within a certain period of time. Due to variations in the needs of media owners and ad buyers, three types of auctions can be selected. The first auction system is a form in which auctions are made on a first-come, first-served basis, instead of being offered at an exceptional price, mainly for media that cannot be prepared or canceled by the posting time. In the second auction system, prices dropped from the owner's desired price to the initially set minimum price over time with relatively unknown media, small size, new media, etc., and in the process, the first application was made It is a form that companies auction off. Three
The second auction system is a general auction type auction system.

In the above auction system, in principle, one is selected by the media owner's request. Even in a normal system, if there are applications from a plurality of companies at the same time, it can be set from the beginning to automatically slide to the third auction system.

The above operation will be described in more detail with reference to FIG. First, the user accesses the screen 001 (see FIG. 3), which is the system top page, via the Internet. Even if you are not a member, screen 002, 00
3,004,006,007,008,009,01
Although some screens such as 0, 011, 014, and 016 can be viewed, the screen 0 is required to actually receive the service.
It is necessary to call a screen 011 (see FIG. 13) at 01 and perform member registration.

By clicking 011 on the screen 001, the screen jumps to the screen 011. Here the user is the company name,
Enter necessary information such as business type, address, telephone number, and personal name from the terminal. Check that all information has been entered,
Click the register button to display screen 012 (see Fig. 14)
Is displayed. The input contents are displayed on the screen 012, and it can be confirmed again whether the contents are correct. If the contents are correct, the member registration is completed by clicking the registration button on the screen 012. A screen 013 (see FIG. 15) is displayed simultaneously with the completion of the member registration. The user obtains his ID code and password here. This I
The D code and password will be required to receive this service in the future. On the other hand, the input information is transmitted to the server via the Internet, and stored and managed.

Next, a procedure for confirming the service contents before registering a member will be described. When 002 is clicked on the screen 001, the screen jumps to the search screen 002 (see FIG. 4). Here, the user can use his / her own information in any of (a) “keyword”, (b) “region”, (c) “money”, (d) “size”, and (e) “period” on the screen 002. A desired advertisement medium can be searched. To correct the condition once entered, the condition can be canceled by clicking the [Reset] button. However, when searching, clicking [GO] displays the search result on the screen 003 (see FIG. 5). For example, (b) when "Kanto" is displayed in "Region" and [GO] is clicked, a list of advertisement media registered in the Kanto region is displayed on the screen 003. If you have many registrations,
Clicking (b) on the screen displays the next page (next search list). Here, the user: (f) "region",
(G) “Amount”, (h) “Size”, and (i) “Period” can be used to further narrow down the search. In particular, if "free medium information" at the top of the screen is highlighted, information to which this condition is added can be searched. For example, (f) When "Shibuya" is displayed in "Region" and [GO] is clicked, the screen jumps to the screen 004 (see FIG. 6).
Here, one of the search results is selected, and when (c) "details" is clicked, the display jumps to the screen 005 (see FIG. 7) and displays the detailed contents of the advertisement medium. When (e) is clicked, the screen jumps to the screen 007 (see FIG. 9) to display the free space information of the medium, that is, the reservation / application status of the prosecution result schedule. However, when using (c) (e) on the screen 003 and (c) (e) (f) on the screen 004, it is necessary to input an ID and a password at predetermined positions.
In the screen 003, (k) is a medium number designated in advance, and (L) is a mark indicating that the medium is an auction medium described later.

The contents of the screen 005 are (a) location, period,
The media fee, production / construction / removal costs, advertisement size, remarks, etc., and (b) free space information of the media, and (c) a landscape photograph of the advertising object. However, in (c), two types of pictures whose angles are changed are displayed every three seconds, and then the image is automatically stopped on the map (e) in which the location of the advertising medium is known. Alternatively, the user can click (d) to update the calendar-like (b) “free medium information”.

The screens 003 and 004 having (d) "virtual town" displayed thereon can be searched for in the virtual town on the screen 008 (see FIG. 10). The objects that are distinguished (colored) as shown in (c) while scrolling on this screen 008 can be reserved and applied as a medium. The user can select a desired medium as if he / she is actually walking while walking the virtual city by scrolling the mouse. If the user clicks on "Earth map" in the upper right (e) of the screen 008, the location can be displayed on a plane map.

The user having found the desired advertisement medium can see detailed information of the advertisement medium on the screen 005 by directly clicking (c) on the screen 008. When making a reservation / application from the virtual town to an individual medium, or when actually making a reservation / application, click 006 on the screen 001 and click the screen 006 (FIG. 8).
Click on “Reserve” and “Apply” on the upper right of the screens 005 and 007, and click on “Medium name” on the screen 007, and once jump to the screen 005 and follow the procedure described above. There are methods. Screen 0
In (b) of 06, the latest advertisement medium is displayed as topics.

In the case of the screen 006, a region is specified on the screen (a), and [GO] is clicked to jump to the screen 007. In this way, you can also see individual media reservation confirmation and detailed information directly from topics, but as described later,
It is desirable to ask for an ID and password. Screen 007
, Information on the availability of media in the area is displayed as a list in (a). Place the cursor on the desired advertising medium and click to jump to, for example, detailed information on screen 005. Here, when clicking (b) or (c), the reservation screen of screen 019 (see FIG. 21), screen 021
Jump to the application screen (see FIG. 23). Similarly, from screens 005 and 008 “reserve” and “application”, screens 019 (see FIG. 21) and 021 (see FIG. 2)
3).

From screens 003 (e), (c) and (e) of screen 004, and screen 006 (b), it is possible to directly make a reservation for an individual medium. Jump to (FIG. 26). Screen 02
The difference between 4 and 005 is that the reserved space (e) is displayed instead of the detailed information. The user is on screen 0
In 19, (a) the ID code and password of the person, (b)
Enter the name of the reserved medium and the publication period in, and click the [Reserve] button. (C) describes notes on reservation. Clicking jumps to screen 020 (see FIG. 22). Here, the user confirms the contents of the reservation, and if there is no mistake, inputs the ID code and the password again in (c) and clicks the [reservation] button to complete the reservation.

Similarly, the screens 021 and 022 (see FIG. 24) are not reservations, and when an application is made, the user jumps from the screen 005, the screen 007, or the like by clicking “application”, and the same procedure is performed. Will complete the application. Screen 009 (see FIG. 11) and screen 010
Conversely, (see FIG. 12) is used for a screen for applying for a new development request for an advertising medium and other inquiries. These screens are jumped from the screen 001.

A so-called supplier who is an owner of an advertisement medium and wants to register a medium using the present system, jumps from 014 of screen 001 to screen 014 (see FIG. 16).
The supplier inputs necessary information such as the sales conditions of the advertising medium on the screen 014, and clicks the [apply] button.
Jump to (see FIG. 17). The supplier will see screen 015
Confirm the registration contents with, and if there is no mistake, click the [Apply] button again to complete the registration. This data is also transferred to the server via the Internet and stored.
In actuality, a contract is made with the supplier by confirming the contents at the site and checking that they are true. After the contract, the information will be posted on the system.

Auction screen 01 directly from screen 001
6 (see FIG. 18). It should be noted that an auction mark is displayed on an individual medium such as the screens 003, 004, 005, 007, and cannot be applied without jumping to the auction screen 016.

On the screen 016, the user enters his / her I
Enter the D code and password and select the medium name, [b] Price down, or [c] Price up [button]
Click. The precautions for participating in the auction are described in (d). The screen 017 (see FIG. 19) is a price down auction, in which (a) a district / medium name, (b) current price, (c) remaining time, and the like are displayed. In (d) and (e), the already determined medium name and the determined amount are displayed for reference of the user.

In the case of the price down auction, the display fee is reduced over a certain period of time to a fee determined in advance with the supplier. For example,
If the minimum fee is 1 million yen, it is initially displayed as 2 million yen in (b), and the amount is set to 1 every 2 hours.
If there is no applicant until the price is reduced by less than 1,000,000 yen, it means that the screen disappears and flows. When it is determined that the applicant has reached the desired amount, he or she clicks (f) on screen 017 and enters necessary information such as his / her ID and password on auction participation and application screen 023 (see FIG. 25). And click on the "Apply" button on the screen. The application is now complete. At the same time as the application is completed, the information is changed to the decision list medium (d) on the screen 017. Screen 018 (see FIG. 20)
Is a price-up auction, in which (a) district / media name, (b) number of bids, (c) current price, (d) remaining time, (e) list of determined media, etc. are displayed.

Screen 018 of price up auction
The difference between the screen 017 and the price-up auction screen 017 is that the number of bids shown in (b) of the screen 018 and the current price are increased. Here, click (h) on the screen 018 within the time and click the screen 025
The user who jumped to (see FIG. 27) and presented (input) the highest price (bid price) becomes an application. After the decision is made for the applicant, the contract will be implemented. The above application data and record information are all transferred to a server and managed through the Internet.

Since the advertisement medium rental system for outdoor advertisement according to the present invention has the above-described configuration, the appropriate price of the medium of the medium provider is determined by the market,
By adopting an open sales method, it is possible to provide clear and misleading contract means and form a fair and fair market.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an example of a configuration in an advertisement medium rental system for outdoor advertisement of the present invention.

FIG. 2 is a block diagram showing a configuration of a server in the configuration shown in FIG.

FIG. 3 is a diagram showing a screen 001 which is a top page of the system.

FIG. 4 is a diagram showing a screen 002 for inputting search conditions for an advertisement medium to be rented.

FIG. 5 is a screen 003 displaying a search result on the screen 002
FIG.

FIG. 6 is a diagram showing a screen 004 displaying search results when search conditions are further narrowed down.

FIG. 7: Overview of target advertising media (size, location, photo,
FIG. 14 is a diagram illustrating a screen 005 displaying a calendar or the like).

FIG. 8 is a first screen 006 when an advertisement medium is reserved.
FIG.

FIG. 9 is a diagram showing a screen 007 displaying the availability of an advertisement medium in a calendar format.

FIG. 10 is a diagram showing a screen 008 for displaying a virtual town in 3D.

FIG. 11 shows a case where a user develops an advertising medium for an intermediary,
FIG. 9 is a diagram illustrating a screen 009 for setting and requesting a condition.

FIG. 12 is a diagram showing a screen 010 on which a user makes various inquiries to an intermediary.

FIG. 13 is a diagram showing a screen 011 for a user to register as a member.

FIG. 14 is a screen 0 for confirming the contents registered by the user as a member
FIG.

FIG. 15 Notifies the user of the completion of the member registration from our company,
It is a figure showing screen 013 which displays a D code and a password.

FIG. 16 is a diagram showing a screen 014 on which a medium supplier registers an outline of an advertisement medium.

FIG. 17 is a diagram showing a screen 015 for confirming the contents of the advertisement target registered by the medium supplier.

FIG. 18 is a diagram showing a screen 016 on which a user inputs his / her ID code and password to participate in an auction.

FIG. 19 is a diagram showing a screen 017 displaying an advertisement medium or the like registered in the price down auction.

FIG. 20 is a diagram showing a screen 018 for displaying an advertisement medium or the like registered in a price-up auction.

FIG. 21 is a diagram showing a screen 019 in which a user reserves an advertisement medium.

FIG. 22 is a screen 020 for confirming the contents reserved by the user.
FIG.

FIG. 23 is a diagram showing a screen 021 in which a user applies for an advertisement medium.

FIG. 24 is a screen 02 for confirming the content applied by the user
FIG.

FIG. 25 is a diagram showing a screen 023 in which a user applies for a predetermined advertisement medium at an auction.

FIG. 26 is a screen 02 for a user to reserve a predetermined advertisement medium.
FIG.

FIG. 27 is a diagram showing a screen 025 in which a user applies for an advertising medium in an auction.

[Brief description of reference numerals]

 10 server 11 control means 12 input control means 13 output control means 14 storage means 15 storage means 16 storage means 17 storage means 18 storage means 19 storage means 101 terminal 102 terminal 103 terminal 104 terminal 105 terminal

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 502 G06F 17/60 502

Claims (6)

[Claims] 1. An advertising medium rental system for outdoor advertising through a computer system to a member to which a member number is assigned in advance, wherein a lender shows a building or the like on a computer stored in advance. In a virtual townscape, we will display multiple advertising media for outdoor advertising by changing the display method according to the situation, such as accepting advertisements now, currently advertising, but accepting in the future The general information such as media specific information including at least the size, fee, vacancy period, application deadline or bid / successful bid date and time of the advertising medium, and the application method are stored for the advertising medium, while the borrower presents the member number. By scrolling the virtual street displayed on the borrower's terminal, To obtain a broadcast,
If the desired medium exists, the general information such as the application method is read, and the application or bidding is performed. After that, the lender issues the application result or the bidding result through a predetermined procedure, and borrows it. Advertisement media rental system for outdoor advertising, characterized in that: 2. The advertisement medium rental system according to claim 1, wherein the plurality of advertisement mediums are displayed in the same scale as the actual medium in the same scale. 3. The advertisement medium rental system according to claim 1, wherein the outdoor advertisement includes a traffic advertisement. 4. The advertising medium rental system according to claim 1, wherein said fee is automatically reduced by a predetermined amount every time a predetermined period elapses. 5. The advertising medium rental system according to claim 1, wherein the application of the borrower is performed in the form of an auction. 6. An advertising medium renting system for outdoor advertisement through a computer system to a member to which a member number is assigned in advance, wherein a lender side relates to a map stored on a computer stored in advance. , Photos of a plurality of advertising media for outdoor advertising, at least the size of the advertising media, fees, vacancies, and general information such as media-specific information including the application deadline or the bidding / successful bid date and time and the application method are stored, On the other hand, the borrower, by presenting the member number, scrolls the map displayed on the borrower's terminal, and clicks a desired position on the map to display a photograph of the medium and a medium for the desired advertisement medium. Obtain the unique information and, if the desired medium exists, read out the general information such as the application method and apply or enter it. It was carried out, thereafter, rental side, through a predetermined procedure, application result or issue the auction results, advertising medium rental system in outdoor advertising and notifies the rent side this.