EA034134B1 - Element for amusement articles, corresponding system and method - Google Patents

Abstract

An element (10) of amusement articles includes a flat body with two opposite faces (10a, 10b), a hub region (12), and a contour region (14) around the hub region (12), a plurality of coupling elements arranged facing one another along the contour region (14) in an alternating sequence of first coupling elements (18) and second coupling elements (16, 28), wherein the first coupling elements are in the form of swivel- coupling recesses (18) and the second coupling elements are chosen from between: a) toothed coupling sectors (16); and b) swivel-engagement heads (28) complementary to said swivel-coupling recesses (18), and complementary axial-engagement formations (20a, 20b) provided on one (10a) and the other (10b) of said opposite faces. The element (10) may be used as pendant or necklace, as component of a modular construction toy, possibly with different possibilities of connection, such as (e.g., radial and axial) coupling and swivel connection, as wheel (e.g., for providing models of wheeled vehicles), and/or for creating toys, such as statuettes or "characters" with added parts, which may be articulated. The element (10) may be used for creating, for example, surprises to be put in chocolate eggs and the like.

Description

FIELD OF THE INVENTION

The present description relates to gaming products, such as, for example, toys and the like.

Various embodiments may find application in gaming or entertainment products that are inserted into shell-type or capsule-type containers, used to insert so-called surprises into food products, such as chocolate eggs and the like. Various embodiments may relate to combining these entertainment products with confectionery products without first introducing a shell or capsule type into containers, but simply by inserting them into packages made of flexible film, such as bags made of plastic material. Various embodiments may involve the use of such products for entertainment on their own, therefore, to a certain extent, regardless of the possible context of the application, which previously made a reference exclusively by way of example.

Description of the prior art

Game products or products for entertainment, for example, in the form of toys, such as small vehicles or characters, form an area of application that is extremely vast and varied both from an aesthetic point of view and from a technical point of view.

For example, in a variety of embodiments, shell-type or capsule-type containers are known which are capable of receiving an entertainment product within them, such as a toy, a fixture, such as a key ring, necklace, talisman, etc., having the function of a surprise gift.

Documents such as EP-A-0631932, EP-A-0631933, EP-A-0631934, WO-A-2005/044677, WO-A2005 / 110880 and WO-A-2007/074355 solve technical problems of various kinds, associated with the manufacture of such a container, inserting a surprise inside it, as well as closing the container. Containers of this type are illustrated in EP-A-1110459 and EP-A-1308392.

The aforementioned containers can be used, for example, to insert surprises inside hollow foods, such as chocolate eggs, with dimensions similar to the size of a regular chicken egg, and the container is smaller than the products into which it is inserted, for example a container of the type in question can be presented in the form of a cylindrical barrel with domed end parts (which, for example, are hemispherical) with an axial size (length) of approximately 5 cm and a diametrical size rum, of approximately 3.5 cm.

Document No. 2010/109370 A1 describes a solution that addresses a technical problem in that the dimensions of a product for entertainment made with a surprise function can be limited by the dimensions of the container so that the dimensions of the product are limited even in the case of a product containing separate parts up to a few centimeters. The solution according to document No. 2010/109370 A1 allows instead the use of rather large products as a surprise, such as, for example, an airplane model that is capable of flying.

Likewise, a variety of embodiments of entertainment products are known that can be assembled, for example, according to the general criterion of modularity.

For example, documents such as IT-U-167 969 or IT-U-210 696 apply the above modularity criterion using the above shell-type or capsule-type containers as blocks of a set of toys of type constructor.

More generally, as previously indicated, various embodiments may relate to entertainment products used independently and not necessarily placed in plastic capsules or barrels.

In this regard, in many embodiments, products for entertainment are known that can be assembled starting from several elements, possibly according to the general criterion of modularity: in this connection, reference can be made to documents, such as, for example, IT-A-1233001 , GB 2171022 A, GB 2408219 A, GB 2490551 A, GB 2422792, US 2722772 A, US 4792319 A, US 3583091 A, US 5061219, US 6572429 B2, US 7553209 B1, US 2003/0129919 A1, US 2005/113177 A1 , US 2006/0276100 A1, US 2008/0090485 A1, US 2011/0028063 A1, EP 0121433 A1, EP 0586341 B1, EP 0856341 B1, EP 1068886 A2, EP 1463571 B1, EP 1755757 B1, EP 2125131 B1, WO 03 / 059481, WO 2005/110571 A1, WO 2008/093028 A1, WO 2012/153086 A1.

OBJECT AND SUMMARY OF THE INVENTION

In the context above, an important feature can be represented by the so-called suitability for the game, i.e. the number and nature of the possibilities of using the product.

Based on the prior art described above, the task of various embodiments is to provide products for entertainment such as to have a high degree of suitability for playing, and in absolute terms, when these products are not associated with containers of shell type or capsule type, and relative to them possible insertion into shell-type or capsule-type containers used for so-called surprise gifts in food products, such as chocolate eggs, etc.

- 1 034134

Various embodiments provide the achievement of the aforementioned object due to an entertainment product having the characteristics set forth in the following claims.

Various embodiments may also relate to the corresponding system and corresponding use.

The claims form an integral part of the technical concept provided here in relation to the invention.

Various embodiments provide one or more of the following forms of attained playability:

use as a pendant or necklace;

the use as a component of a modular set of toys of type constructor, possibly with various connection possibilities, such as connection (for example, radial or axial connection) and articulation, and / or with the possibility of connecting various components together;

use as a wheel (for example, to provide a model of wheeled vehicles);

creating toys (for example, character figures) with additional parts that can be articulated.

Brief Description of the Figures

Various embodiments will now be described solely by way of non-limiting example with reference to the attached figures, in which FIG. 1 and 2 are a perspective view and a top view, respectively, of an element of a product for entertainment, as described above;

FIG. 3-6 - various options for the possible use of such an element;

FIG. 7 and 8 - the possible use of such an element;

FIG. 9-11 are examples of embodiments of such an element;

FIG. 12 are examples of embodiments of the invention;

FIG. 13 and 14 are various possible uses of the embodiments of FIGS. 12; and FIG. 15-19 is an illustration of the possibility of sharing elements according to various options.

Detailed description

In the following description, various specific details are illustrated in order to provide a thorough understanding of various exemplary embodiments. Embodiments may be provided without one or more specific details or with other methods, components, materials, etc. In other instances, well-known structures, materials, or operations are not shown in detail or described so that various aspects of the embodiments will not be obscured.

A reference to an embodiment or one embodiment within the framework of the present description is intended to indicate that a particular configuration, structure or characteristic described in relation to an embodiment is contained in at least one embodiment. As a result, phrases, such as in an embodiment or in one embodiment, that may be present at various places in this description, do not necessarily refer to the same embodiment.

Moreover, specific forms, structures, or characteristics may be combined in any suitable manner in one or more embodiments. For example, one or more of the characteristics illustrated hereinafter with reference to each of the embodiments illustrated in FIG. 1-8, 9-11 and / or also in FIG. 12-14 may be carried over in any of the other embodiments, for example, to ensure use in a modular system, as illustrated in FIG. 15-19.

The references used here are provided for readability only and therefore do not constitute a degree of protection or scope of protection for the embodiments.

Although the elements presented as examples in the figures may not actually be covered by the claims, certain features presented on them can be used in embodiments of the invention according to the claims.

Embodiments illustrated herein may relate, by way of example only, to entertainment products that are preferably, but not necessarily, inserted into shell or capsule containers of the type mentioned in the introductory part of the description.

In the figures, reference numeral 10 denotes generally an element that can be used to provide entertainment products, for example, according to the possibilities illustrated more fully below.

In various embodiments, element 10 may include a housing made of a plastic material, for example, molded. By way of example, it should be clear without any

- 2 034134 of the scope of protection of the embodiments, the element 10 can be presented in the form of a flat case, for example a disk-shaped case, with a diameter between approximately one centimeter and several centimeters.

In various embodiments, element 10 may be in the form of a flat body with two opposing surfaces 10a, 10b.

In various embodiments, the hub region 12 and the contour region 14 centered around the hub region 12 can be similarly distinguished in the housing of the element 10.

In various embodiments, the hub region 12 may be intact or, as illustrated here, provided with an axial cavity 120.

In various embodiments, the hub region 12 and the contour region 14 can be joined together by a plurality of four spokes 13 in the amount of four in the examples shown in FIG. 1-8 and 10, in an amount of three or five in the examples shown in FIG. 9 and 11, or in the amount of six in the examples shown in FIG. 12-14.

In various embodiments, along the contour region 14, the first and second connecting elements arranged in an alternating sequence may face each other.

In the embodiments illustrated in FIG. 1-8, along the periphery of the region 14 of the circuit can be installed facing each other, arranged in alternating sequence, the first connecting elements containing many recesses or sockets 18 for rotational connection; and second connecting elements comprising a plurality of gear connecting sectors 16.

The alternating sequence illustrated in FIG. 1-8, provides that the recess 18 (the first connecting element) will be made with the subsequent gear sector 16 (the second connecting element), in turn, made with the subsequent recess 18, and then the gear sector 16, etc.

In various embodiments, the alternating sequence may be different from that illustrated here, for example, with the gear sector 16 (second connecting element) followed by two recesses 18 (first connecting elements), in turn, made with the subsequent gear sector 16, and then with one or two recesses 18, etc.

In the examples of the embodiments of FIG. 1-8, four recesses 18 (first connecting elements), separated by four toothed sectors 16 (second connecting elements), can be provided.

In the above examples, recesses 18 (first connecting elements) are installed at equal angular distances from each other (90 ° from each other) along the contour of element 10. As a result, it is possible to fully understand, for example, in the front view in FIG. 3, element 10 may, in various embodiments, have a common shape at least approximately similar to, for example, a cross.

Also in the same examples, the gear connecting sectors 16 (second connecting elements) can therefore be spaced at equal distances from each other and be similar to each other.

Also in the same examples, the gear connecting sectors 16 may each comprise three cavities 160 and four teeth 161, as explicitly indicated in FIG. 1.

The above structural options, on the other hand, should not be understood as necessary.

In various embodiments, the aforementioned cavities / teeth may have a complementary shape, which can be defined at least approximately as the shape of a dovetail.

As will be more clearly understood below (for example, with reference to Fig. 12 onwards), in various embodiments, instead of the gear sectors 16 (or at least part of them), heads (for example, spherical heads) can be used as second connecting elements 28 for rotary engagement, having a shape and / or dimensions such as to enable their insertion into pockets or sockets 18 and articulation with them.

On the other hand, as already noted earlier, specific constructional aspects illustrated with reference to any of the embodiments illustrated here can be transferred to other embodiments illustrated here.

In various embodiments (for example, in FIGS. 1-8, 9-11, 12 and further), on the opposite surfaces 10a, 10b of the element 10 can be provided, for example, in the area 12 of the hub, complementary formations for axial engagement, such as a finger or a spike 20a provided in axial position relative to the element 10 (which may, for example, have a generally round shape), and a corresponding cavity 20b.

The relative position of the complementary entities 20a and 20b may be better understood in the view of FIG. 5.

In various embodiments, it may be provided that the state of the connection between

- 3 034134 formations 20A and 20b is such as to provide free relative rotation of the two elements 10, axially connected together, as illustrated in FIG. 5.

In various embodiments, it is possible that the state of the connection between the formations 20a and 20b (for example, due to the presence of ribs or other retaining elements received on the element body 10) is such as to prevent relative rotation of the two elements 10 axially connected together, such as illustrated in FIG. 5.

In various embodiments (this applies, for example, in the embodiments illustrated in FIGS. 1-8, 9-11, and / or 12, respectively), the characteristics illustrated in the drawings may vary, for example, with respect to one or more the following characteristics:

the connection of the hub region 12 and the contour region 14, which can be obtained without any violation of the integrity, therefore, without providing the spokes 13 visible in the drawings, or providing a number of spokes 13 other than that illustrated here;

distribution and / or distribution of the first and second connecting elements, i.e. sockets 18, heads 28 or toothed sectors 16, which may have (for example, for toothed sectors 16) an angular distribution different from that provided here by way of example and / or (for example, for recesses 18 and / or heads 28) an arrangement in which they are not installed at equal angular distances from each other;

the number of first and second connecting elements, which may be more or less than shown here by way of example (for example, four in Figs. 1-8, three or five in Figs. 9-11 or six in Figs. 12-14);

the fact that the gear sectors 16 all have the same number or different numbers of cavities 160 and teeth 161;

the fact that cavities 160 and prongs 161 form relative bonding conditions different from bonding conditions such as a dovetail type bonding;

the position, quantity and distribution of the complementary formations 20a, 20b and / or the possibility of providing or not ensuring the relative rotation of several elements 10 axially connected together, as illustrated in FIG. 5; and / or the configuration of the pockets 18 and the heads 28 for the pivot joint as pivotally connected pockets of a spherical type: in various embodiments, the configuration of the pivot joint can be a pivot type configuration with the ability to orientate about one axis.

FIG. 3-7 illustrate various use cases (i.e., different levels of playability) of the element 10, which is illustrated here in FIG. 1-6.

For example, FIG. 3 shows how element 10 can be used as a pendant or necklace.

To this end, the element 10 can be connected to a cord, necklace or bracelet B (schematically illustrated by a dashed line in Fig. 3), which holds (in Fig. 3 shows both possibilities that can be used separately from each other) toothed housing B1 part B11, which can be engaged with one of the gear sectors 16, for example, by inserting it into one of the cavities 160; and a housing B2 with a head B21 for articulation, which can be connected to one of the recesses 18.

Similarly, it will be understood that the usability illustrated with reference to FIG. 3 is suitable for implementation (according to an embodiment not explicitly presented for simplicity of illustration) with a housing, such as housing B2, having, for example, instead of a head B21 for articulation, a recess or socket that can be connected in this way to one of the spherical heads 28 of one embodiment, as illustrated in FIG. 12-14.

FIG. 4 illustrates instead the possibility of using an element 10 according to various embodiments as an element (block) of a modular set of toys of a type of constructor, using the ability to connect several elements 10 together by bringing the corresponding gear sectors 16 into a connected state, i.e. causing the connection of teeth 161 of one of the tooth sectors 16 of one element 10 (for example, according to the configuration of the connection, which may be at least approximately similar to the type of swallowtail) in the cavities 160 of one of the tooth sectors 16 of the other element 10.

FIG. 4 shows how this feature can be extended to two or more elements 10, showing two elements 10 already connected together according to the possibilities just described, and a third element 10 brought so close as to be installed in a state of connection with one of the two elements 10 already connected together.

Various embodiments may use, for implementation purposes, the various levels of playability illustrated here, it follows that the material forming the element 10, for example plastic material, may have elastic characteristics, for example,

- 4,034,134 elasticity sticks of a flexible type to provide interlocking with a snap.

In various embodiments, it is possible to obtain a tolerance of, for example, less than 1 μm between the teeth 161 of one element 10 and the cavities 160 of the additional element 10, which ensures a snap fit between the two elements.

FIG. 5 illustrates the ability to couple multiple elements 10 using axial engagement formations 20a, 20b.

In various embodiments, the compound in question may occur by pairing the elements 10 together.

In various embodiments, the connection in question may occur by performing the installation of the elements 10 at least at a slight distance from each other, as schematically illustrated by way of example in FIG. 5.

Also FIG. 5 (like FIG. 4) shows the possibility of extending said connection option to two or more elements 10, showing a third element 10 that is brought so close as to be in axial connection states with two elements 10 already connected together.

As already indicated, axial connectivity illustrated in FIG. 5, it can also be assumed that the relative rotation of the elements 10 connected together can occur, and this rotation can be prevented due to the profile of the complementary formations 20a, 20b and / or the presence on the elements 10 axially connected together of opposite elements to prevent the above moving rotation.

The radial joint embodiment illustrated in FIG. 4 may be used in conjunction with the axial joint embodiment illustrated in FIG. 5.

FIG. 6 illustrates an additional level of playability, which can be implemented using the fixture B3, which has a gear part B31, which can be engaged with one of the gear sectors 16, for example, by inserting it into one of the cavities 160, and has a finger-like part P3, which can be inserted into the hub region 12 (using for this purpose the axial cavity 120 if present) of another element 10.

Thus, the second element 10 can be used as a wheel, as schematically illustrated on the left side of FIG. 6.

The usability illustrated in FIG. 6, reproduced, for example, with two fixtures B3 installed in diametrically opposite positions on the first element 10, provides a carriage assembly with two side wheels (formed by two elements 10 of the same type, which is presented on the left side in Fig. 6), which can be used, for example, to create models of wheeled vehicles.

In addition to the above, it is possible to cover the outer side of the contour of the element 10 or elements 10, which function as wheels, with an annular element (not shown in the figures) to reproduce the appearance of a tire mounted on such a wheel.

Also, the level of playability illustrated in FIG. 6 may be used in a combined manner with other levels of gaming suitability, previously illustrated.

FIG. 7 and 8 illustrate an additional level of suitability for the game (which can also be used in conjunction with other illustrated levels of suitability for the game and / or with other illustrated embodiments here), in which the element 10 (or possibly several elements 10 are connected together , for example, are connected axially, as illustrated in Fig. 5) can form part of the body of the toy, such as, for example, a toy in the form of an animal (a dinosaur in the illustrated example) in conjunction with several portions B4, B5, B6 devices that may be connected to the recesses 18, the toothed sectors 16 and / or head 28 of element 10.

In the example shown in the figures, each of the devices B4 contains a pair of paws of the animal, which are provided with teeth B41, which can be connected on opposite sides of the element 10 by engagement with the teeth B41 in the cavities 160 of two adjacent sectors 16 of the element 10.

In the example shown in the figures, devices B5 and B6 are formed by two additional elements (for example, one is made in the form of a part of a dinosaur’s head, and the other as a part of the tail) each is provided with a head B51, B61 for rotational engagement, which can be inserted into the rotational configuration connections in two slots 18 of the element 10.

FIG. 8 illustrates an animal character in an assembled state with a head portion B5 and a tail portion B6 represented respectively in an elevated state and in a lowered state.

In addition to the above, it is possible to use the presence of spherical heads B51 and B61 to change orientation, for example, lowering the head and raising the tail, or, in addition, generally changing the orientation of these parts relative to the body of the animal.

It should be understood that in the case where one or more articulated heads are provided in the element 10, such as the spherical heads 28 shown, for example, in FIG. 12 and further, the rotational connection with one or both of the parts B5 and B6 can be changed by providing in the above part or parts of a socket, such as a socket 18, which can form

- 5 034134 pull out the articulated joint with such a head.

FIG. 9-11 illustrate that the characteristics and utilization functions described previously can also be attributed to embodiments in which the element 10 has a shape other than a circular disk (as shown in FIGS. 1-8), for example, a polygon such as a triangle (see Fig. 9), a quadrangle (for example, a square, see Fig. 10) or a polygon with even more sides (for example, a pentagon, see Fig. 10, hexagon, etc.).

In addition to the above, it is possible to have toothed sectors 16 either of a rectilinear profile or (as illustrated, for example, in FIG. 9) of a slightly arched profile, for example, with its outward convexity, so as to facilitate connection with the respective sectors.

As for the rest, as has been repeated several times, the specific aspects presented with reference to the embodiments illustrated in FIG. 1-8 or in FIG. 12-14 can be transferred to the embodiments illustrated in FIG. 9-11, and vice versa, so that the specific aspects illustrated here with reference to the embodiments illustrated in FIG. 9-11 (by way of non-limiting example, the number of spokes 13, the first and second connecting elements 16 and 18, the number of cavities 160 / teeth 161 in the gear sectors 16, etc.) can be transferred to other embodiments illustrated here.

FIG. 12-14 illustrate the possibility, already introduced and discussed earlier, of providing, in various embodiments, the presence of instead of the tooth sectors 16 (or at least part of them) of heads (for example, spherical heads) 28 for rotational engagement having a shape and / or dimensions, to ensure insertion and articulation of them with sockets 18.

The reference that has just been made to the possible presence of rotary engagement heads 28 instead of at least a portion of the gear sectors 16 refers to the fact that, in embodiments not explicitly presented here, so as not to unnecessarily clutter the present description, along part 14 of the element outline 10 there is an alternating sequence of first connecting elements in the form of recesses 18 for rotational connection; and second connecting elements comprising both gear connecting sectors, such as sectors 16, and rotary engagement heads, such as heads 28.

FIG. 12 illustrates according to a viewpoint approximately corresponding to the viewpoint in FIG. 1, the possibility of using as the second connecting elements instead of the gear sectors 16 heads 28 for rotational engagement, separated by recesses 18 having a complementary shape.

Thus, the elements 10 can provide, in addition to modular connection possibilities between the elements 10, which are already illustrated earlier, additional connection possibilities, such as, for example, axial connection with orthogonally lying planes using one of the heads 28 of one element 10 inserted into the cavity 120 the hub 12 of another element 10 (Fig. 13), making it possible to swivel, essentially similar to the connection between the head 28 and the cavity 18; and connecting along the perimeter at an angle (or dihedron), with planes lying orthogonally to the main coplanar axes, using one of the heads 28 of one element 10 inserted into one of the recesses 18 of the other element 10 (Fig. 14); on the other hand, it should be understood that a similar embodiment of the connection can also be achieved, for example, by using two elements 10, which are illustrated in FIG. 1-8 (or 9-11), using in order to connect the gear sectors 16.

FIG. 12-14 likewise illustrate that an embodiment comprising six heads 28 separated by six recesses 18 (but the number and sequence of alternation may be different) is suitable to give element 10 a general shape, for example, like a star or snowflake, which may be used, for example, as a necklace, as previously proposed with reference to FIG. 3.

In this case, also the specific aspects illustrated previously with reference to the embodiments illustrated in FIG. 1-8, or also to the embodiments illustrated in FIG. 9-11 can be transferred to the embodiments illustrated in FIG. 1214, and vice versa, such that, for example, heads for rotational engagement, such as heads 28 shown in FIG. 12-14 may be replaced by all (or only some) of the gear sectors 16 in FIG. 1-11. This can be applied either if the element 10 has a circular shape in FIG. 1-8 or 12-14, or if it has a polygonal shape, as illustrated in FIG. 9-11.

This possible identity or interchangeability of characteristics enables the sharing of elements 10 in an open modular system according to various embodiments.

For example, it should be understood that the connectivity of the multiple elements 10 illustrated in FIG. 4-6 (as well as in Figs. 7 and 8, when, for example, the toy body in the form of an animal, illustrated on them, is obtained using several elements 10), are more feasible, even when one or more elements 10, illustrated on they correspond

- 6,034,134 embodiments illustrated in FIG. 9-11 and / or in FIG. 12-14.

FIG. 15-19 illustrate again the above additional possibility of use (of course, not exhausting the almost unlimited range of possibilities provided by such a system) with reference to possible options for connecting axially with parallel planes using the respective complementary formations 20a and 20b (Fig. 15);

axially with orthogonally lying planes using one of the heads 28 of one element 10 inserted into the cavity 120 of the hub 12 of the other element 10 (Fig. 16);

around the perimeter at an angle (or dihedral) with orthogonally lying planes and coplanar to the main axes using one of the heads 28 of one element 10 inserted into one of the recesses 18 of the other element 10 (Fig. 17);

around the perimeter with orthogonally lying planes and orthogonally to the main axes also with the help of one of the heads 28 of one element 10 inserted into one of the recesses 18 of the other element 10 (Fig. 18);

along the perimeter with coplanar planes also using one of the heads 28 of one element 10 inserted into one of the recesses 18 of one element 10 according to FIG. 1-8 and one element 10 according to FIG. 12-14 (Fig. 19).

It should be understood that the various examples provided herein can be at least substantially implemented, for example, by providing the element 10 of FIG. 9-11 instead of element 10 according to FIG. 1-8 and / or instead of the element 10 according to FIG. 12-14.

In addition to this, it is possible to create a toy system of a type of constructor containing a plurality of elements 10 that can be connected together according to a general modular scheme, and in which the connected elements 10 are similar to each other (see, for example, Fig. 4); or connected elements 10 are different from each other (see, for example, Fig. 15-19), for example, in relation to at least one of:

i) of various shapes (round: Fig. 1-8; polygonal: Fig. 9-11; star-shaped: Fig. 12-14) of a flat body, and ii) the presence of gear connecting sectors 16 and / or heads 28 as second connecting elements for rotational engagement.

The expression element, therefore, is used in the present description with respect to the first and second engaging (or connecting) elements, such as recesses 18, toothed sectors 16 and heads 28, since they are elements or components contained in the part designated as a whole at 10;

and with respect to the above part 10, since it can, in turn, be used as an integral part, therefore, as an element of a modular toy, such as a designer, containing several elements that are similar to each other or different from each other.

Without prejudice to the principle of the invention, structural details and embodiments may vary, even significantly, relative to those illustrated here solely by way of non-limiting example, thus without deviating from the degree of protection that is defined by the appended claims.

Claims (13)

CLAIM 1. The element (10) of the product for entertainment, including a flat body with two opposite surfaces (10a, 10b), a region (12) of the hub and a region (14) of the contour around the region (12) of the hub, a plurality of connecting elements located along the region (14) a circuit in an alternating sequence of first connecting elements (18) and second connecting elements (28), the first connecting elements having the form of recesses (18) for rotational connection, and the second connecting elements made in the form of heads (28) for rotational gearing complementary to the indicated recesses (18) for rotational connection, complementary formations (20a, 20b) for axial gearing present on one (10a) and another (10b) of the indicated opposite surfaces, while complementary formations (20a, 20b) for axial the engagement includes a finger (20a) and a cavity (20b) for engaging a finger (20a), and the hub region (12) is made with an axial cavity (120) into which one of the heads (28) of a similar element can be inserted, and the finger ( 20a) and cavity (20b) are located in area c dull as well as axial cavity 120, and axial cavity 120 passes through the finger (20a). 2. The element (10) of the product for entertainment, including a flat body with two opposite surfaces (10a, 10b), the area (12) of the hub and - 7 034134 by the contour region (14) around the hub region (12), a plurality of connecting elements located along the contour region (14) in an alternating sequence of first connecting elements (18) and second connecting elements (16), the first connecting elements having the form of recesses (18) for rotational connection, and the second connecting elements are made in the form of gear connecting sectors (16) having at least one feature of the following: the gear connecting sectors (16) include a plurality of teeth (161); the gear connecting sectors (16) have gear elements (160, 161), preferably dovetail gear elements, snap engaged with similar gear elements, complementary axial gears (20a, 20b) present on one (10a) and another (10b) of these opposite surfaces, while complementary formations (20a, 20b) for axial engagement include a finger (20a) and a cavity (20b) for engaging a finger (20a), and the hub region (12) is made and with an axial cavity (120), the pin (20a) and a cavity (20b) disposed in the hub as well as the axial cavity 120, axial cavity 120 and extends through the finger (20a). 3. An element according to any one of the preceding paragraphs, in which the second connecting elements (16, 28) are equally spaced and / or identical to each other. 4. An element according to any one of the preceding paragraphs, in which the complementary formations (20a, 20b) for axial engagement are made with the possibility of connection in the states of free relative rotation. 5. An element according to any one of the preceding paragraphs, including radial spokes (13) extending between the hub region (12) and the contour region (14). 6. The element according to any one of the preceding paragraphs, made in the form of an element of plastic material with elastic characteristics of a flexible type. 7. An element according to any one of the preceding paragraphs, which has a circular shape, and, thus, is used as a wheel. 8. An element according to any one of the preceding paragraphs, which has a polygonal shape. 9. The element according to claim 2, in which the gear connecting sectors (16) are rectilinear or curved with a bulge facing outwardly of the element (10). 10. The designer system, which includes many elements (10) according to any one of claims 1, 3-9, connected in accordance with a modular design. 11. The modular designer system according to claim 10, in which the elements (10) in the specified set of elements are identical or the elements (10) in the specified set of elements differ in the different shape of the specified flat body. 12. The method of using the element according to any one of claims 1 to 9, comprising at least one of the steps of connecting at least one similar element (10) to the element (10) by connecting the respective connecting elements from said first connecting the elements (18) and the second connecting elements (16, 28) are connected to the element (10) at least one similar element by axial engagement of the respective complementary formations (20a, 20b) for engagement, connected to the element (10) at least one aux mogatelny housing (B2, B5, B6) having an element (B21, B51, B61) for articulation to be connected with one of said recesses (18) for rotary connection and said heads (28) for rotary connection. 13. The method of using the element according to claim 3, comprising the step of connecting at least one auxiliary housing (B1, B3, B4) to the element (10) having a gear part (B11, B31, B41) connected to one of these gear connecting sectors (16).