CN2808686Y - Shopping vehicle with multimedia device - Google Patents

Abstract

The utility model discloses a multimedia shopping vehicle which is composed of a shopping vehicle main body and a multimedia displaying and identifying device. The utility model is characterized in that the shopping vehicle is provided with the multimedia displaying and identifying device and a system power supply, wherein an electronic label reader of the multimedia displaying and identifying device is connected with a system processor, and one port of the system processor is connected with an LCD color liquid crystal displayer; the system processor and other ports are respectively connected with a spare keyboard, the system power supply and audio output equipment. The utility model solves the problems in the prior art that the information of merchandise can not be automatically broadcast by conveniently and flexibly following shopping personnel, and the information of the merchandise can not be automatically broadcast in a multimedia form. The utility model designs a flowing type multimedia broadcasting system which can automatically identify the merchandise, and the mobile type multimedia broadcasting system which is arranged on a shopping trolley of a merchandise point of sales is freely moved to be in front of the arbitrary merchandise by following the shopping personnel to automatically display and broadcast the detailed information of the merchandise in the forms, such as images, characters, sounds, etc.

Description

A kind of multimedia shopping cart

Technical field

The utility model belongs to a kind of flow-type shopping cart, particularly a kind of multimedia shopping cart.

Background technology

Advertising media is first of the merchandise sales, is perception, the window that obtains information, is the basis and the pillar of merchandise sales.In large supermarket the promotion mode of product is adopted more at present: modes such as television advertising, promotional plate, sales promotion person, publicity brochure.Along with increasing of product, the expansion of point of sale, the lifting amplitude of expenses on publicity makes each supplier bear, and along with the growing needs in market, improves commodity promotion medium, and selecting for use cheaply, propagate method is very important.Because open-shelf retail mode unit area display and storing commodity quantity are much higher than closed marketing method, the personnel of selling goods can be simplified in the while shop, do not provide or the buyer's guide service seldom is provided, thereby reduce cost of goods sold greatly.Therefore, develop modern rapidly commercial form, substantially based on self service.But in the face of ten hundreds of commodity, especially in the sales field of the tens thousand of sq ms of area, a lot of customers are actual to be starved of shopping guide's service.People have proposed the promotion mode of some later-model products in recent years, have in the prior art: desk-top merchandise display, digital advertisement machine, desk-top multimedia advertising machine etc.

Digital advertisement machine: be mainly used in high-grade office building, hotel, restaurant, bank, hospital, megastore, pharmacy etc. indoor and outdoor.Can cause mandatory rating district, and can the initiation crowd initiatively appreciate.

Desk-top multimedia advertising machine: can be used for commodity displaying and exhibition.Desk-top multimedia advertising can allow the customer by the kinds of goods in the touch-screen understanding market and the concrete form of product, thereby plays the effect of Commdity advertisement, shopping guide, consumption guidance.

Many employings in the commodity recognition technology at present: bar code, REID RFID, Portable Data-Acquisition System etc.

Bar code is a kind of general-duty Commercial goods labels, is the cermet of identification of commodity, and international widely used bar code kind has EAN, UPC sign indicating number, and (bar code is used for worldwide a kind of commodity of unique identification.We are modal in the supermarket to be exactly this bar code), bar code is made up of one group of regularly arranged bar, sky and corresponding character thereof.

REID RFTD (Radio Frequency Identification Technology) is a kind of contactless automatic identification technology, and it is by the automatic recognition objective object of radiofrequency signal and obtain related data.The insider claims that radio frequency identification is the wireless version of bar code, that is: electronic goods bar code, and radio RF recognition technology has waterproof, antimagnetic, high temperature resistant, long service life, reads advantages such as distance is big simultaneously.The typical applications of this technology is places such as shop, library, data center.For example " digital RF detector " is a kind of fixed type rfid system, is applied in large-scale bookstore doorway.

Portable Data-Acquisition System is to use the hand-held data collection device that has the RFID reader, and it gathers the data on the RFID label.This system has bigger alerting ability, is applicable to not declare the applied environment that installs and fixes the formula rfid system.But its display of commodity coding and title.

More than these technology the things of complexity can be become simply, become concrete abstract.Obtained using fully at aspects such as commerce, acoustic image demonstration, data bank, video making.Can allow the customer by the kinds of goods in the read-out understanding market and the particular case of product, thereby play the effect of Commdity advertisement, shopping guide, consumption guidance.But it is fixed on the sales counter or the fixed position, can not follow the timely conversion merchandise news of purchaser, and inconvenient shopping guide uses.Selling a shopping cart is open-shelf retail mode, as necessary corollary equipments such as supermarket, special supermarket, warehouse style shopping club, basic staff one car of shopper.Therefore, on shopping cart, commodity are introduced a kind of actv. product recommendations mode that becomes.

Summary of the invention

The purpose of this utility model provides a kind of recognition value automatically, be free to travel to before any commodity with the purchaser and show a kind of multimedia shopping cart of reporting the commodity details automatically with forms such as image, literal, sound.

For achieving the above object, solution of the present utility model is: a kind of multimedia shopping cart, form by shopping cart body and multimedia display means of identification, described shopping cart is provided with multimedia display means of identification and system power supply, the electronic tag recognizer of described multimedia display means of identification is connected with system processor, be connected with the LCD colour liquid crystal display device on the port of described system processor, described system processor and other ports are connected with standby keyboard, system power supply, audio output apparatus respectively.

The utility model solves and can not make things convenient for, follow flexibly the problem that the purchaser reports merchandise news automatically and can not automatically report merchandise news with the multimedia form in the prior art, based on radio RF recognition technology and multimedia technology, a kind of recognition value automatically of design, be installed on the shopping cart of merchandise sales point, be free to travel to before any commodity with the purchaser and show the flow-type multimedia broadcast system that reports the commodity details automatically with forms such as image, literal, sound.Be that a centralized procurement integrates, the novel shopping cart of storage, demonstration, analysis and processing capacity.

The utility model has utilized RFID technology, i.e. radio frequency identification---and Radio FrequencyIdentification, this technology is a kind of contactless automatic identification technology.Utilize wireless radio frequency mode between tag readable degree device and electronic tag, to carry out the noncontact bidirectional data transfers, to reach the purpose of target recognition and data exchange.

Native system is organized in the bar code information of extensive stock in " electronic tag ", is called: RFID electronic goods bar code, place it in cooresponding commodity before.This label generally is the low electric integrated circuit that has coil, antenna, memory device and control system.The commodity bar code of interior dress standard code system.Except storage needs information transmitted, also must contain certain additional information in the label, as error checking information etc.The frequency limit of its radio frequency identification electronic label of native system is selected high frequency 433.92MHz frequency range for use.The RFID label of uhf band can reach 5 meters transmission distance farthest, and communication quality is better.

Native system is stored in the details of extensive stock in the data bank of " system processor ".Before purchaser's hand barrow arrives commodity, the electronic tag recognizer of multimedia advertising machine will receive bar code, the electronic tag recognizer is used for receiving the bar code information of electronic tag emission specially, and electronic tag recognizer basic function just provides the approach that carries out data transmission with label.In addition, the electronic tag recognizer also provides quite complicated signal condition control, bad parity verification and orthofunction more etc.In case after the electronic tag recognizer correctly received and deciphers bar code, whether the electronic tag recognizer needed emitter to the signal repetition that sends once by specific algorithm decision, knows that perhaps projector stops give a signal, Here it is " command response agreement ".Use this agreement,, also can prevent the generation of " fraud problem " effectively even if read a plurality of labels in very short time, very little space.The electronic tag recognizer also adopts exclusive Intelligent Recognition labeling algorithm, has used digital filtering techniques such as coherent analysis, power spectrum, can identify faint electronic tag signal in the dry sound of lot of background.This technology is different from the industry simple parameter technology such as the amplitude of only discerning the detected electrons label signal that generally adopts and action period, and it has greatly lowered wrong report in the raising detection sensitivity.After the system processor of this multimedia shopping cart reads the bar code information that receives, inquire about in data bank according to this bar code information again, access the commodity details, report to the purchaser with the multimedia form by LCD colour liquid crystal display device, audio output apparatus at last.System power supply provides working power, standby keyboard to be used for update system merchandise news to system.Information in the system database comprises: bar code, merchandise classification, commodity brand, marque, commodity price, commodity packaging, the commodity place of production, subject word, commodity performance introduction, picture, multimedia messages, supplier's situation, merchandise sales site and telephone number or the like.

Multimedia shopping cart described in the utility model is organized in the bar code information of extensive stock in " electronic tag ", place it in cooresponding commodity before.With the details of extensive stock, be stored in the data bank of " system processor " again.When this this shopping cart moves to any commodity precontract 3-5 rice scope, will show the details of reporting out these commodity automatically with the multimedia form.These medium can be installed on the shopping cart of merchandise sales point, be free to travel to any commodity with the purchaser before, report out the desired merchandise news of people oneself automatically, people will no longer be subjected to fixing broadcast and select the restriction of playing by hand.Have advantages such as structure is simple relatively, cost is low, use is reliable and stable, can be widely used in each merchandise sales point.Exclusive Intelligent Recognition labeling algorithm has used digital filtering techniques such as coherent analysis, power spectrum, can identify faint electronic tag signal in the dry sound of lot of background.This technology is different from the industry simple parameter technology such as the amplitude of only discerning the detected electrons label signal that generally adopts and action period, and it has greatly reduced wrong report in the raising detection sensitivity.Adopt computer remote to detect and maintenance technology, carry out the remote detection and the maintenance of equipment, can not served distance limit ground and provide service efficiently for the client by the internet.

Description of drawings

The structural representation of Fig. 1 embodiment of the present utility model.

Fig. 2 is the structural representation of multimedia display means of identification among the utility model embodiment.

The specific embodiment

As Fig. 1 and shown in Figure 2, a kind of multimedia shopping cart described in the utility model, form by shopping cart body and multimedia display means of identification, be connected with the multimedia display means of identification by attaching parts 9 on the handle 8 of described shopping cart, bicycle basket 10 bottoms at described shopping cart are equipped with system power supply 6, described system power supply 6 is connected by lead with the multimedia display means of identification, the electronic tag recognizer 2 of described multimedia display means of identification is connected with system processor 3, be connected with LCD colour liquid crystal display device 4 on the port of described system processor 3, described system processor 3 is connected with standby keyboard 5 respectively with other ports, system power supply 6, audio output apparatus 7.Electronic tag 1, electronic tag recognizer 2, system processor 3, LCD colour liquid crystal display device 4, standby keyboard 5, system power supply 6, audio output apparatus 7; The bar code information of extensive stock is organized in the electronic tag, described electronic tag is placed on cooresponding commodity before.With the details of extensive stock, be stored in the data bank of system processor 3 again.When described shopping cart process is placed the commodity of cooresponding electronic tag 1, electronic tag 1 sends bar code by less radio-frequency to electronic tag recognizer 2, electronic tag recognizer 2 receives bar code and discerns, analyze, the power spectrum digital filter, again information is delivered to system processor 3, other port of system processor 3 and LCD colour liquid crystal display device 4, standby keyboard 5, system power supply 6, audio output apparatus 7 links to each other, and system processor 3 receives behind the bar code that electronic tag recognizer 2 sends here by LCD colour liquid crystal display device 4 and audio output apparatus 7 with image, literal, multimedia forms such as sound show the details of reporting out corresponding commodity automatically.System power supply 6 provides working power, standby keyboard 5 to be used for update system merchandise news to system.

Claims (2)

1. multimedia shopping cart, form by shopping cart body and multimedia display means of identification, it is characterized in that: described shopping cart is provided with multimedia display means of identification and system power supply, the electronic tag recognizer (2) of described multimedia display means of identification is connected with system processor (3), be connected with LCD colour liquid crystal display device (4) on the port of described system processor (3), described system processor (3) is connected with standby keyboard (5), system power supply (6), audio output apparatus (7) respectively with other ports.

2. a kind of multimedia shopping cart according to claim 1, it is characterized in that: described multimedia display means of identification is connected with the handle (8) of shopping cart by attaching parts (9), described system power supply (6) is installed in bicycle basket (10) bottom of shopping cart, and described system power supply (6) is connected by lead with the multimedia display means of identification.

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