CN113938523A - Statistical method and device applied to information pushing - Google Patents
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- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
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Abstract
The invention discloses a statistical method and a statistical device applied to information push, wherein the statistical method comprises the following steps: editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information; determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions; after target pushing information added with a trigger item is obtained in response to a target object and pushed, feedback information is obtained based on the trigger operation of the trigger item; and counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information. The invention realizes automatic tracking and counting of the pushed information, does not need the push personnel to feed back the information, and improves the efficiency of information pushing and the timeliness and high efficiency of information counting.
Description
Technical Field
The present invention relates to the field of information processing technologies, and in particular, to a statistical method and an apparatus applied to information push.
Background
Currently, information push through a social network is common. The existing information pushing mainly depends on a manual mode, whether pushing is completed or not can be obtained only after relevant information feedback is carried out by pushing personnel, so that the information pushing efficiency is low, data feedback is not timely, the accuracy is low, and the actual statistical requirement cannot be met.
Disclosure of Invention
In view of the above problems, the present invention provides a statistical method and apparatus applied to information pushing, which improves the efficiency of information pushing and the timeliness and high efficiency of statistical information.
In order to achieve the purpose, the invention provides the following technical scheme:
a statistical method applied to information push comprises the following steps:
editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information;
determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
after target pushing information added with a trigger item is obtained in response to a target object and pushed, feedback information is obtained based on the trigger operation of the trigger item;
and counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information.
Optionally, the editing the information to be pushed according to the editing information of the information to be pushed to obtain the target pushing information includes:
acquiring a push format and push associated information of the information to be pushed, wherein the push format comprises an information display format of the information to be pushed, and the push associated information comprises one or more of videos, characters and website links matched with the information to be pushed;
determining editing information based on the pushing format and the pushing correlation information of the information to be pushed;
and editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the method further comprises:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area so as to send the target push information to the target object.
Optionally, the method further comprises:
determining an information trigger item of the target push information;
and responding to the triggering of the target object to the information triggering item, obtaining the object information of the target object, and adding the object information into the target push information.
Optionally, the method further comprises:
and calculating assessment information of the target object based on the statistical information.
A statistical device applied to information push, comprising:
the editing unit is used for editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information;
the determining unit is used for determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
the acquisition unit is used for acquiring target push information added with a trigger item in response to a target object for pushing, and then acquiring feedback information based on the trigger operation of the trigger item;
and the counting unit is used for counting the feedback information by using the counting condition matched with the triggering item to obtain the counting information.
Optionally, the editing unit includes:
the first acquiring subunit is configured to acquire a push format and push associated information of the information to be pushed, where the push format includes an information display format of the information to be pushed, and the push associated information includes one or more of a video, a text, and a website link that are matched with the information to be pushed;
the first determining subunit is configured to determine, based on the push format and the push association information of the information to be pushed, editing information;
and the editing subunit is used for editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the apparatus further comprises:
the information determining unit is used for determining the category and the release area of the target push information;
and the object determining unit is used for determining a target object based on the category and the release area so as to send the target push information to the target object.
Optionally, the apparatus further comprises:
a trigger item determining unit, configured to determine an information trigger item of the target push information;
and the information acquisition unit is used for responding to the triggering of the target object on the information triggering item, acquiring the object information of the target object and adding the object information into the target push information.
Optionally, the apparatus further comprises:
and the calculating unit is used for calculating the assessment information of the target object based on the statistical information.
Compared with the prior art, the invention provides a statistical method and a statistical device applied to information push, wherein the statistical method and the statistical device comprise the following steps: editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information; determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions; after target pushing information added with a trigger item is obtained in response to a target object and pushed, feedback information is obtained based on the trigger operation of the trigger item; and counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information. The invention realizes automatic tracking and counting of the pushed information, does not need the push personnel to feed back the information, and improves the efficiency of information pushing and the timeliness and high efficiency of information counting.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a schematic flowchart of a statistical method applied to information pushing according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a statistical apparatus applied to information pushing according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first" and "second," and the like in the description and claims of the present invention and the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "comprising" and "having," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not set forth for a listed step or element but may include steps or elements not listed.
The embodiment of the invention provides a statistical method applied to information pushing, which can effectively track pushing information, timely obtain corresponding feedback information, realize data analysis statistics based on the feedback information and further evaluate a target object for information pushing.
The statistical method applied to information push provided by the embodiment of the invention can be applied to a management system for marketing information release, the system can generate and record information to be pushed and related information of an object needing information push, and can also determine the type, push area and the like of the information to be pushed.
Referring to fig. 1, the statistical method applied to information push may include the following steps:
s101, editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information.
The information to be pushed refers to promotion information of a product or an application program which needs to be promoted, and the editing information refers to information for editing the information to be pushed, such as a corresponding pushing form, propaganda display information, related associated information and the like. In an implementation manner of the embodiment of the present invention, the editing the information to be pushed according to the editing information of the information to be pushed to obtain the target pushing information includes: acquiring a push format and push associated information of the information to be pushed, wherein the push format comprises an information display format of the information to be pushed, and the push associated information comprises one or more of videos, characters and website links matched with the information to be pushed; determining editing information based on the pushing format and the pushing correlation information of the information to be pushed; and editing the information to be pushed according to the editing information to obtain target pushing information.
It should be noted that only a manager with certain authority can edit the information to be pushed through the management platform for issuing the marketing information. Specifically, after the administrator logs in the system, a product publicity page corresponding to the information to be pushed can be designed. The product publicity page can be a simple poster (picture), video, character, website link, or the combination of the above contents, all design work is realized in the system in a visual mode, and the specific method is as follows: related materials (pictures, videos, characters and links) are imported into the system, and editing is finished in a mouse arrangement position mode, an amplification and reduction mode and the like.
It should be noted that, the design of the related push information of the product to be pushed is designed and issued by the related service manager, and the popularization staff cannot modify the product information, so as to prevent information distortion in the transmission process.
S102, determining a trigger item of the target push information.
Wherein, each triggering item corresponds to different statistical conditions. Correspondingly, after the target push information is obtained by editing the information to be pushed based on the editing information, for example, after the product promotion is also designed, the trigger item of the target push information is determined, which is equivalent to setting a data statistics trigger action, that is, when the trigger item is triggered by the user who receives the target push information, the corresponding data is collected according to the corresponding statistical conditions to complete statistics.
The data statistics trigger action refers to counting certain operations of the user when accessing the product publicity page, such as: when the customer just enters the product promotion page, when the customer completes browsing (the interface scrolls to the bottom), when the customer jumps to a page link, and so on. The system presets a number of actions in advance and the administrator can choose which actions to count statistically in the product promotion page.
S103, after target pushing information added with a trigger item is obtained in response to a target object and pushed, feedback information is obtained based on the trigger operation of the trigger item;
and S104, counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information.
The generated target push information added with the trigger item needs to be pushed by a target object, and the target object may be a corresponding enterprise employee or the like, for example, the target object pushes the target push information to friends of the target object through a social platform, and after the friends trigger the relevant trigger item, corresponding feedback information is recorded, such as whether to browse the target push information, browsing duration and the like. And then, counting the related information based on corresponding statistical conditions, such as the number of the reading people, so as to obtain statistical information.
The embodiment of the invention provides a statistical method applied to information push, which comprises the following steps: editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information; determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions; after target pushing information added with a trigger item is obtained in response to a target object and pushed, feedback information is obtained based on the trigger operation of the trigger item; and counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information. The invention realizes automatic tracking and counting of the pushed information, does not need the push personnel to feed back the information, and improves the efficiency of information pushing and the timeliness and high efficiency of information counting.
In an implementation manner of the embodiment of the present invention, the method further includes:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area so as to send the target push information to the target object.
For example, the information to be pushed is a publicity page for a certain product, and the category and the publishing area of the publicity page for the product are determined first, for example, the product is for a company enterprise customer and is published only in a target city. Therefore, the staff of the corresponding department or branch company can be selected as the target object in a more targeted manner to carry out information push, so that the final push rate meets the actual requirement. For example, the categories mainly classify products and services, for example, financial products are classified into company-type service products, retail-type products, and third-generation agricultural products, the categories are subdivided on the basis of large categories, different categories correspond to different service departments and product distribution channels, and for example, the third-generation agricultural products are mainly pushed to branch institutions in county areas or regional areas or related service departments for promotion and marketing.
Therefore, the attribute information of all objects capable of carrying out information pushing can be obtained in advance, for example, the information of all employees of an enterprise is obtained, the employee information comprises the employee ID, the area, the department, the post and the like, and the product marketing content can be sent to any employee through the system. The target object is then determined in combination with this information.
In another implementation manner provided by the embodiment of the present invention, the method further includes:
determining an information trigger item of the target push information;
and responding to the triggering of the target object to the information triggering item, obtaining the object information of the target object, and adding the object information into the target push information.
The information triggering item refers to that when a target object is triggered, object information of the target object, such as an avatar, a name, an ID identifier, corresponding graphic code information, and the like, can be automatically acquired.
The information triggering item is taken as a marketing button, and the corresponding target push information is taken as a product publicity page for explanation. A 'marketing button' is automatically added to the publicity page and then sent to the staff with the matched product publicity category and release range, and the specific product publicity page is sent to all the staff of the corresponding business department in a certain city.
After receiving the product publicity page, the staff clicks the 'marketing button', and generates an exclusive marketing page with the staff information, wherein the staff information attached to the page comprises: head portrait, name, employee ID, social account two-dimensional code of the employee. Meanwhile, a sharing button is added to the page, and when the sharing button is clicked by an employee, the target push information can be sent to the corresponding social platform.
Specifically, after an employee logs in a marketing management system and clicks a marketing button of a certain product publicity page, the system can automatically acquire relevant information of the employee, and then the information is attached to the product page, wherein the relevant information comprises a visible part and an invisible part, and an employee ID is invisible in the page and is stored in the product page in a coding mode for use in automatic information statistics; the staff name and other information can be visible and attached to the lowest part of the product page, and the staff can independently select whether to add the information. The purpose of the staff information is that firstly, part of the complex products can facilitate the online consultation of the clients, and secondly, the staff can conveniently extend the clients through the social network.
When the staff clicks the sharing button, the target pushing information can be sent to the corresponding social platform. When a client clicks and browses the product marketing page, a preset data statistical action is triggered, and a record is added to the corresponding employee ID in the background, for example: a certain product shared by a certain employee is browsed 1 time. It should be noted that, in the process of performing data statistics, the system background may analyze and process the collected data, and abnormal data may be removed, as behavior data such as frequent access and click of an iP address.
In one embodiment of the invention, the method further comprises:
and calculating assessment information of the target object based on the statistical information.
For example, based on the records in the background, the system will automatically generate marketing statistics for certain products and comprehensive marketing statistics for all employees over a period of time, including: product visit volume, product purchase conversion rate, employee marketing ranking, department marketing ranking, and the like. The data statistics can be further analyzed by product departments to perfect products, and can also be used as one of the bases for the assessment of employees or departments by related business management departments.
The statistical method applied to information pushing provided by the embodiment of the invention can be assigned to different employees according to product types and areas, and pushes the most suitable product to a suitable person. The employees often accumulate certain social resources in the region of the category, are relatively familiar with the products, and are popularized further, so that the best effect can be achieved, the time of the employees is saved, and the efficiency is improved. In a specific application scenario, one or more products are generally popularized within a period of time, and the popularizing personnel are mainly internal staff, are relatively fixed and are familiar to flow operation. The employees and departments in which the employees are positioned can be subjected to performance real-time statistics, ranking and assessment within a specified time. The efficiency, the specialty and the enthusiasm of staff for promotion and marketing can be improved as much as possible.
Based on the foregoing embodiments, an embodiment of the present invention further provides a statistical apparatus applied to information pushing, and referring to fig. 2, the statistical apparatus includes:
the editing unit 10 is configured to edit the information to be pushed according to editing information of the information to be pushed, so as to obtain target pushing information;
a determining unit 20, configured to determine trigger items of the target push information, where each trigger item corresponds to a different statistical condition;
the acquiring unit 30 is configured to acquire, in response to a target object, target push information to which a trigger item is added to push the target push information, and then acquire feedback information based on a trigger operation of the trigger item;
and the counting unit 40 is configured to count the feedback information by using a counting condition matched with the trigger item to obtain statistical information.
Further, the editing unit includes:
the first acquiring subunit is configured to acquire a push format and push associated information of the information to be pushed, where the push format includes an information display format of the information to be pushed, and the push associated information includes one or more of a video, a text, and a website link that are matched with the information to be pushed;
the first determining subunit is configured to determine, based on the push format and the push association information of the information to be pushed, editing information;
and the editing subunit is used for editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the apparatus further comprises:
the information determining unit is used for determining the category and the release area of the target push information;
and the object determining unit is used for determining a target object based on the category and the release area so as to send the target push information to the target object.
Further, the apparatus further comprises:
a trigger item determining unit, configured to determine an information trigger item of the target push information;
and the information acquisition unit is used for responding to the triggering of the target object on the information triggering item, acquiring the object information of the target object and adding the object information into the target push information.
Further, the apparatus further comprises:
and the calculating unit is used for calculating the assessment information of the target object based on the statistical information.
The embodiment of the invention provides a statistical device applied to information push, which comprises: the editing unit edits the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information; the determining unit determines trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions; the method comprises the steps that an acquisition unit responds to a target object to acquire target push information added with a trigger item for pushing, and then feedback information is acquired based on trigger operation of the trigger item; and the statistical unit is used for carrying out statistics on the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information. The invention realizes automatic tracking and counting of the pushed information, does not need the push personnel to feed back the information, and improves the efficiency of information pushing and the timeliness and high efficiency of information counting.
Based on the foregoing embodiments, embodiments of the present application provide a computer-readable storage medium storing one or more programs, the one or more programs being executable by one or more processors to implement:
editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information;
determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
after target pushing information added with a trigger item is obtained in response to a target object and pushed, feedback information is obtained based on the trigger operation of the trigger item;
and counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information.
Optionally, the editing the information to be pushed according to the editing information of the information to be pushed to obtain the target pushing information includes:
acquiring a push format and push associated information of the information to be pushed, wherein the push format comprises an information display format of the information to be pushed, and the push associated information comprises one or more of videos, characters and website links matched with the information to be pushed;
determining editing information based on the pushing format and the pushing correlation information of the information to be pushed;
and editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the method further comprises:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area so as to send the target push information to the target object.
Optionally, the method further comprises:
determining an information trigger item of the target push information;
and responding to the triggering of the target object to the information triggering item, obtaining the object information of the target object, and adding the object information into the target push information.
Optionally, the method further comprises:
and calculating assessment information of the target object based on the statistical information.
An embodiment of the present invention further provides an electronic device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements, when executing the program:
editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information;
determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
after target pushing information added with a trigger item is obtained in response to a target object and pushed, feedback information is obtained based on the trigger operation of the trigger item;
and counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information.
Optionally, the editing the information to be pushed according to the editing information of the information to be pushed to obtain the target pushing information includes:
acquiring a push format and push associated information of the information to be pushed, wherein the push format comprises an information display format of the information to be pushed, and the push associated information comprises one or more of videos, characters and website links matched with the information to be pushed;
determining editing information based on the pushing format and the pushing correlation information of the information to be pushed;
and editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the method further comprises:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area so as to send the target push information to the target object.
Optionally, the method further comprises:
determining an information trigger item of the target push information;
and responding to the triggering of the target object to the information triggering item, obtaining the object information of the target object, and adding the object information into the target push information.
Optionally, the method further comprises:
and calculating assessment information of the target object based on the statistical information.
The Processor or the CPU may be at least one of an Application Specific Integrated Circuit (ASIC), a Digital Signal Processor (DSP), a Digital Signal Processing Device (DSPD), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Central Processing Unit (CPU), a controller, a microcontroller, and a microprocessor. It is understood that the electronic device implementing the above-mentioned processor function may be other electronic devices, and the embodiments of the present application are not particularly limited.
The computer storage medium/Memory may be a Memory such as a Read Only Memory (ROM), a Programmable Read Only Memory (PROM), an Erasable Programmable Read Only Memory (EPROM), an Electrically Erasable Programmable Read Only Memory (EEPROM), a magnetic random access Memory (FRAM), a Flash Memory (Flash Memory), a magnetic surface Memory, an optical disc, or a compact disc Read-Only Memory (CD-ROM); but may also be various terminals such as mobile phones, computers, tablet devices, personal digital assistants, etc., that include one or any combination of the above-mentioned memories.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all functional units in the embodiments of the present application may be integrated into one processing module, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit. Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: various media capable of storing program codes, such as a removable Memory device, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, and an optical disk.
The methods disclosed in the several method embodiments provided in the present application may be combined arbitrarily without conflict to obtain new method embodiments.
Features disclosed in several of the product embodiments provided in the present application may be combined in any combination to yield new product embodiments without conflict.
The features disclosed in the several method or apparatus embodiments provided in the present application may be combined arbitrarily, without conflict, to arrive at new method embodiments or apparatus embodiments.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. A statistical method applied to information push is characterized by comprising the following steps:
editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information;
determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
after target pushing information added with a trigger item is obtained in response to a target object and pushed, feedback information is obtained based on the trigger operation of the trigger item;
and counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information.
2. The method according to claim 1, wherein the editing the information to be pushed according to the editing information of the information to be pushed to obtain the target pushing information comprises:
acquiring a push format and push associated information of the information to be pushed, wherein the push format comprises an information display format of the information to be pushed, and the push associated information comprises one or more of videos, characters and website links matched with the information to be pushed;
determining editing information based on the pushing format and the pushing correlation information of the information to be pushed;
and editing the information to be pushed according to the editing information to obtain target pushing information.
3. The method of claim 1, further comprising:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area so as to send the target push information to the target object.
4. The method of claim 1, further comprising:
determining an information trigger item of the target push information;
and responding to the triggering of the target object to the information triggering item, obtaining the object information of the target object, and adding the object information into the target push information.
5. The method of claim 1, further comprising:
and calculating assessment information of the target object based on the statistical information.
6. A statistical device applied to information push is characterized by comprising:
the editing unit is used for editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information;
the determining unit is used for determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
the acquisition unit is used for acquiring target push information added with a trigger item in response to a target object for pushing, and then acquiring feedback information based on the trigger operation of the trigger item;
and the counting unit is used for counting the feedback information by using the counting condition matched with the triggering item to obtain the counting information.
7. The apparatus of claim 6, wherein the editing unit comprises:
the first acquiring subunit is configured to acquire a push format and push associated information of the information to be pushed, where the push format includes an information display format of the information to be pushed, and the push associated information includes one or more of a video, a text, and a website link that are matched with the information to be pushed;
the first determining subunit is configured to determine, based on the push format and the push association information of the information to be pushed, editing information;
and the editing subunit is used for editing the information to be pushed according to the editing information to obtain target pushing information.
8. The apparatus of claim 6, further comprising:
the information determining unit is used for determining the category and the release area of the target push information;
and the object determining unit is used for determining a target object based on the category and the release area so as to send the target push information to the target object.
9. The apparatus of claim 6, further comprising:
a trigger item determining unit, configured to determine an information trigger item of the target push information;
and the information acquisition unit is used for responding to the triggering of the target object on the information triggering item, acquiring the object information of the target object and adding the object information into the target push information.
10. The apparatus of claim 6, further comprising:
and the calculating unit is used for calculating the assessment information of the target object based on the statistical information.
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