CN112929719B - Television advertisement processing method, device and equipment - Google Patents
Television advertisement processing method, device and equipment Download PDFInfo
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- CN112929719B CN112929719B CN202110101673.6A CN202110101673A CN112929719B CN 112929719 B CN112929719 B CN 112929719B CN 202110101673 A CN202110101673 A CN 202110101673A CN 112929719 B CN112929719 B CN 112929719B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to the technical field of advertisement processing, in particular to a method, a device and equipment for processing television advertisements, wherein the method comprises the steps of setting advertisement delivery based on a television terminal APP; associating commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP; playing advertisement material information; if the mobile equipment moves to a preset position in the playing process, commodity information corresponding to the advertisement material information is sent to the mobile equipment, so that the mobile equipment outputs the commodity information, a commodity identifier associated with the commodity information is determined based on the mobile terminal APP, and the commodity identifier is added into a shopping list of the mobile terminal APP. By adopting the technical scheme of the invention, when the television displays the advertisement, the mobile equipment in the hand can be moved to capture the advertisement content of the television, the advertisement commodity displayed by the television is displayed by the mobile equipment and even directly added into the shopping cart, the purchasing mode is simple, and the loss of users can be effectively avoided.
Description
Technical Field
The invention relates to the technical field of advertisement processing, in particular to a method, a device and equipment for processing television advertisements.
Background
The television advertisement is an advertisement form transmitted by a television, integrates visual image and hearing, fully uses various artistic techniques, and can most intuitively and vividly transmit product information. The television advertisement is timely played, has wide coverage, strong selectivity and high audience rating, can be repeatedly played to deepen the impression of the audience, and has rich expressive force and infection force, so that the television advertisement is one of the fastest growing advertisement media in recent years.
At present, the mainstream television advertisement mainly takes brand advertisements as main materials, namely only display effects, de-emphasizes conversion effects, television advertisement display exists, a path from display to actual conversion of the television advertisement is realized by displaying two-dimensional code on advertisement materials, a purchasing mode is complex, and user loss of the television advertisement is serious.
Disclosure of Invention
Therefore, the present invention aims to provide a method, apparatus and device for processing television advertisement, so as to overcome the problems of complex purchasing mode and serious user loss of the current television advertisement.
In order to achieve the above purpose, the invention adopts the following technical scheme:
a processing method of television advertisement is applied to intelligent television, and the method comprises the following steps:
determining a television end APP needing to play advertisements;
advertisement putting setting is carried out based on the television terminal APP;
acquiring advertisement material information;
associating commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
playing the advertisement material information according to the advertisement putting setting;
detecting whether the mobile equipment moves to a preset position or not in the playing process of the advertisement material information;
if mobile equipment moves to the preset position in the playing process of the advertisement material information, commodity information corresponding to the advertisement material information is sent to the mobile equipment, so that the mobile equipment outputs the commodity information, a commodity identification associated with the commodity information is determined based on the mobile terminal APP, and a commodity corresponding to the commodity identification is added into a shopping list of the mobile terminal APP.
Further, in the method for processing television advertisements, a first NFC module is arranged in the smart television, and a second NFC module is arranged in the mobile device;
the detecting whether the mobile device moves to the preset position comprises the following steps:
detecting whether the first NFC module generates a trigger signal or not; the first NFC module generates the trigger signal after detecting the radio frequency signal of the second NFC module;
if the first NFC module generates the trigger signal, the mobile equipment is indicated to move to the preset position;
correspondingly, the sending the commodity information corresponding to the advertisement material information to the mobile device includes:
and transmitting commodity information corresponding to the advertisement material information to the mobile equipment by taking the radio frequency signal of the first NFC module as a carrier.
Further, the method for processing television advertisement described above, wherein the setting of advertisement delivery includes:
setting a release strategy, a period and a frequency, and programming release setting.
Further, the method for processing a television advertisement described above, before playing the advertisement material information according to the advertisement placement setting, further includes:
and checking the advertisement material information, and if the checking is passed, playing the advertisement material information according to the advertisement putting setting.
Further, the method for processing a television advertisement described above, before adding the commodity corresponding to the commodity identifier to the shopping list of the mobile terminal APP, further includes:
acquiring confirmation information of a user;
and adding the commodity corresponding to the commodity identification into a shopping list of the mobile terminal APP according to the confirmation information.
Further, the method for processing a television advertisement described above, the commodity information includes: at least one of picture information, video information, commodity detail information, and price information.
Further, the invention also provides a processing device of television advertisement, comprising:
the determining module is used for determining a television end APP which needs to play the advertisement;
the setting module is used for setting advertisement delivery based on the television terminal APP;
the acquisition module is used for acquiring advertisement material information;
the association module is used for associating commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
the playing module is used for playing the advertisement material information according to the advertisement putting setting;
the detection module is used for detecting whether the mobile equipment moves to a preset position or not in the playing process of the advertisement material information;
and the sending module is used for sending commodity information corresponding to the advertisement material information to the mobile equipment if the mobile equipment moves to the preset position in the playing process of the advertisement material information, so that the mobile equipment outputs the commodity information, determining a commodity identifier associated with the commodity information based on the mobile terminal APP, and adding a commodity corresponding to the commodity identifier into a shopping list of the mobile terminal APP.
Further, in the television advertisement processing device, a first NFC module is disposed in the smart television, and a second NFC module is disposed in the mobile device;
the detection module is specifically configured to detect whether the first NFC module generates a trigger signal; the first NFC module generates the trigger signal after detecting the radio frequency signal of the second NFC module; if the first NFC module generates the trigger signal, the mobile equipment is indicated to move to the preset position;
correspondingly, the sending module is specifically configured to send commodity information corresponding to the advertisement material information to the mobile device by using a radio frequency signal of the first NFC module as a carrier.
Further, in the above-mentioned processing device for television advertisement, the setting module is specifically configured to set a delivery policy, a period, and a frequency, and program the delivery setting.
Further, the invention also provides a processing device for television advertisements, which comprises a processor and a memory, wherein the processor is connected with the memory:
the processor is used for calling and executing the program stored in the memory;
the memory is used for storing the program, and the program is at least used for executing the television advertisement processing method.
The invention relates to a method, a device and equipment for processing television advertisements, wherein the method comprises the steps of determining a television end APP for playing advertisements; advertisement putting setting is carried out based on a television terminal APP; acquiring advertisement material information; associating commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode; playing advertisement material information according to advertisement putting settings; detecting whether the mobile equipment moves to a preset position or not in the playing process of the advertisement material information; if the mobile device moves to a preset position in the playing process of the advertisement material information, commodity information corresponding to the advertisement material information is sent to the mobile device, so that the mobile device outputs the commodity information, and a commodity identifier associated with the commodity information is determined based on the mobile terminal APP and added into a shopping list of the mobile terminal APP. By adopting the technical scheme of the invention, when the television displays the advertisement, the mobile equipment in the hand can be moved to capture the advertisement content of the television, the advertisement commodity displayed by the television is displayed by the mobile equipment and even directly added into the shopping cart, the purchasing mode is simple, and the loss of users can be effectively avoided.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart provided by one embodiment of a method of processing television advertisements in accordance with the present invention;
FIG. 2 is a schematic diagram of a television advertisement processing apparatus according to an embodiment of the present invention;
fig. 3 is a schematic diagram of an embodiment of a television advertisement processing apparatus according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It will be apparent that the described embodiments are only some, but not all, embodiments of the invention. All other embodiments, based on the examples herein, which are within the scope of the invention as defined by the claims, will be within the scope of the invention as defined by the claims.
The invention provides a television advertisement processing method which is applied to an intelligent television.
FIG. 1 is a flow chart of an embodiment of a method for processing television advertisements according to the present invention.
As shown in fig. 1, the present embodiment may include the following steps:
s11, determining a television terminal APP which needs to play advertisements.
Specifically, material configuration for playing advertisements on the intelligent television is needed in advance, and a television end APP for playing the advertisements is determined.
An intelligent television can be provided with a plurality of television terminals APP, for example, a Tencel video APP, an Aiqi video APP and the like are simultaneously provided. In this embodiment, it is necessary to determine the tv end APP that schedules advertising. For example, if advertisement a needs to be played in the messenger video APP, then it may be determined that the messenger video APP is the tv end APP that plays the advertisement.
The number of the television terminal APP to be used for playing the advertisement may be one or more, and in the case of a plurality of television terminals APP to be used for playing the advertisement, the steps executed by each television terminal APP are the same. It should be noted that the examples are only examples and are not intended to be limiting.
And S12, setting advertisement delivery based on the APP of the television end.
After determining the television terminal APP needing to play the advertisement, the advertisement putting setting can be performed based on the television terminal APP. The advertisement delivery setting includes: setting of a delivery strategy, period and frequency, and programming the delivery setting. The programmed release setting is personalized release according to cities, crowds, labels and the like.
Advertisement delivery is already a very mature technology, and specific steps of advertisement delivery setting can refer to the prior art, and are not described herein in detail.
S13, acquiring advertisement material information.
Advertisement material information may be obtained. The advertisement material information may include advertisement material information in a video format and/or advertisement material information in a picture format.
And S14, associating commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP.
Each piece of advertisement material information corresponds to one piece of commodity information, and the commodity information corresponding to the advertisement material information is associated with the commodity identification corresponding to the mobile terminal APP. The article identifier may be a link to the article or a unique identification identifier or the like.
The mobile terminal APP may be shopping software, such as a multi-piece APP, a pannier APP, a jindong APP, etc., which is not limited in this embodiment.
For example, the mobile terminal APP is a treasured washing APP, the commodity information corresponding to the advertisement a is various related information of the mobile phone with the model X1, and the various related information of the mobile phone with the model X1 can be associated with the link of the mobile phone with the model X1 corresponding to the treasured washing APP.
It should be noted that, the mobile terminal APP interfaces with the television terminal APP through the SDK.
S15, playing advertisement material information according to advertisement putting setting.
And accessing the intelligent television into a wireless network, and playing the advertisement material information according to the advertisement putting setting in the steps.
S16, detecting whether the mobile equipment moves to a preset position in the playing process of the advertisement material information.
Mobile devices such as a smart phone, a tablet computer and the like are held in the hands of users.
The intelligent television of the embodiment is provided with a first NFC module, and NFC identifiers are arranged outside the intelligent television; and a second NFC module is arranged in the mobile equipment.
In the process of watching advertisements, if the user wants to purchase corresponding commodities, the NFC functions of the mobile device and the smart television can be started respectively, or when the smart television is turned on, the NFC functions of the mobile device and the smart television are started at the same time, and the embodiment is not limited. And in the process of advertisement playing, the mobile equipment is close to the intelligent television. For example, the mobile device is moved to the NFC identity. The radio frequency signal of the second NFC module of the mobile device is detected by the first NFC module, which generates a trigger signal.
In this embodiment, if the first NFC module generates the trigger signal, it indicates that the mobile device moves to the preset position, and if the first NFC module does not generate the trigger signal, it indicates that the mobile device does not move to the preset position.
And S17, if the mobile equipment moves to the preset position in the playing process of the advertisement material information, sending commodity information corresponding to the advertisement material information to the mobile equipment.
If the mobile device moves to the preset position in the playing process of the advertisement material information, commodity information corresponding to the advertisement material information can be sent to the mobile device, so that the mobile device outputs the commodity information, and the commodity identification associated with the commodity information is determined based on the mobile terminal APP and added into a shopping list of the mobile terminal APP.
Wherein the merchandise information is at least one of a picture notification, a video notification, a merchandise detail notification, and a price notification.
Optionally, after the user sees the notification information output by the mobile device, the user can determine whether to join the shopping cart, if the user needs to join the shopping cart, the user can input confirmation information, and in this embodiment, after receiving the confirmation information, the user adds the commodity corresponding to the commodity identifier into the shopping list of the mobile terminal APP.
The user can purchase goods through entering the shopping cart of the mobile terminal APP in the later period.
The television advertisement processing method of the embodiment comprises the steps of determining a television end APP needing to play advertisements; advertisement putting setting is carried out based on a television terminal APP; acquiring advertisement material information; associating commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode; playing advertisement material information according to advertisement putting settings; detecting whether the mobile equipment moves to a preset position or not in the playing process of the advertisement material information; if the mobile device moves to a preset position in the playing process of the advertisement material information, commodity information corresponding to the advertisement material information is sent to the mobile device, so that the mobile device outputs the commodity information, and a commodity identifier associated with the commodity information is determined based on the mobile terminal APP and added into a shopping list of the mobile terminal APP. By adopting the technical scheme of the invention, when the television displays the advertisement, the mobile equipment in the hand can be moved to capture the advertisement content of the television, the advertisement commodity displayed by the television is displayed by the mobile equipment and even directly added into the shopping cart, the purchasing mode is simple, and the loss of users can be effectively avoided.
Optionally, before playing the advertisement material information according to the advertisement placement setting, the method further includes:
and checking the advertisement material information, and if the checking is passed, playing the advertisement material information according to the advertisement putting setting.
Based on a general inventive concept, the invention also provides a processing device of television advertisements, which is used for realizing the method embodiment.
Fig. 2 is a schematic structural diagram of an embodiment of a processing apparatus for television advertisement according to the present invention.
As shown in fig. 2, the apparatus of this embodiment includes:
a determining module 21, configured to determine a television end APP that needs to play an advertisement;
the setting module 22 is used for setting advertisement delivery based on the television terminal APP;
an acquisition module 23, configured to acquire advertisement material information;
the association module 24 is configured to associate the commodity information corresponding to the advertisement material information with the corresponding commodity identifier in the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
a playing module 25, configured to play the advertisement material information according to the advertisement placement setting;
the detection module 26 is configured to detect whether a mobile device moves to a preset position during the playing process of the advertisement material information;
and the sending module 27 is configured to send the commodity information corresponding to the advertisement material information to the mobile device if the mobile device moves to a preset position during the playing process of the advertisement material information, so that the mobile device outputs the commodity information, and determine a commodity identifier associated with the commodity information based on the mobile terminal APP, and add the commodity identifier to the shopping list of the mobile terminal APP.
In the processing device for television advertisements, a determining module 21 determines a television end APP for playing advertisements; the setting module 22 sets advertisement putting based on the television terminal APP; the acquisition module 23 acquires advertisement material information; the association module 24 associates commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode; the playing module 25 plays the advertisement material information according to the advertisement putting setting; the detection module 26 detects whether the mobile device moves to a preset position in the playing process of the advertisement material information; if the mobile device moves to the preset position during the playing process of the advertisement material information, the sending module 27 sends the commodity information corresponding to the advertisement material information to the mobile device, so that the mobile device outputs the commodity information, determines the commodity identification associated with the commodity information based on the mobile terminal APP, and adds the commodity identification into the shopping list of the mobile terminal APP. By adopting the technical scheme of the invention, when the television displays the advertisement, the mobile equipment in the hand can be moved to capture the advertisement content of the television, the advertisement commodity displayed by the television is displayed by the mobile equipment and even directly added into the shopping cart, the purchasing mode is simple, and the loss of users can be effectively avoided.
Optionally, in the television advertisement processing device of the present invention, a first NFC module is provided in the smart television, and a second NFC module is provided in the mobile device;
the detecting module 26 is specifically configured to detect whether the first NFC module generates a trigger signal; after the first NFC module detects the radio frequency signal of the second NFC module, a trigger signal is generated; if the first NFC module generates a trigger signal, the mobile equipment is indicated to move to a preset position;
correspondingly, the sending module 27 is specifically configured to send the commodity information corresponding to the advertisement material information to the mobile device by using the radio frequency signal of the first NFC module as a carrier.
Optionally, in the processing device for television advertisement of the present invention, the setting module 22 is specifically configured to perform setting of a delivery policy, a period, and a frequency, and programming the delivery setting.
Optionally, the processing device of the television advertisement further comprises an auditing module;
and the auditing module is used for auditing the advertisement material information, and if the auditing is passed, the advertisement material information is played according to the advertisement delivery setting.
Optionally, in the processing device for television advertisement of the present invention, the sending module 27 is specifically configured to obtain confirmation information of the user; and adding the commodity identification into a shopping list of the mobile terminal APP according to the confirmation information.
Optionally, in the processing device for television advertisement of the present invention, the commodity information includes: at least one of picture information, video information, commodity detail information, and price information.
The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
Based on a general inventive concept, the invention also provides a television advertisement processing device for realizing the method embodiment.
Fig. 3 is a schematic diagram of an embodiment of a television advertisement processing apparatus according to the present invention.
As shown in fig. 3, the processing device for television advertisement of the present embodiment includes a processor 31 and a memory 32, and the processor 31 is connected to the memory 32. Wherein the processor 31 is used for calling and executing the program stored in the memory 32; the memory 32 is used to store a program for executing at least the television advertisement processing method in the above embodiment.
It is to be understood that the same or similar parts in the above embodiments may be referred to each other, and that in some embodiments, the same or similar parts in other embodiments may be referred to.
It should be noted that in the description of the present invention, the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Furthermore, in the description of the present invention, unless otherwise indicated, the meaning of "plurality" means at least two.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and further implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It is to be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, the various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, may be implemented using any one or combination of the following techniques, as is well known in the art: discrete logic circuits having logic gates for implementing logic functions on data signals, application specific integrated circuits having suitable combinational logic gates, programmable Gate Arrays (PGAs), field Programmable Gate Arrays (FPGAs), and the like.
Those of ordinary skill in the art will appreciate that all or a portion of the steps carried out in the method of the above-described embodiments may be implemented by a program to instruct related hardware, where the program may be stored in a computer readable storage medium, and where the program, when executed, includes one or a combination of the steps of the method embodiments.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing module, or each unit may exist alone physically, or two or more units may be integrated in one module. The integrated modules may be implemented in hardware or in software functional modules. The integrated modules may also be stored in a computer readable storage medium if implemented in the form of software functional modules and sold or used as a stand-alone product.
The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, or the like.
In the description of the present specification, a description referring to terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present invention. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiments or examples. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
While embodiments of the present invention have been shown and described above, it will be understood that the above embodiments are illustrative and not to be construed as limiting the invention, and that variations, modifications, alternatives and variations may be made to the above embodiments by one of ordinary skill in the art within the scope of the invention.
Claims (9)
1. The method for processing the television advertisement is characterized by being applied to an intelligent television, and comprises the following steps:
determining television terminals APP needing to play advertisements, wherein the number of the television terminals APP needing to play advertisements is at least one, and executing the same steps by each television terminal APP under the condition of a plurality of television terminals APP needing to play advertisements;
advertisement putting setting is carried out based on the television terminal APP;
acquiring advertisement material information;
associating commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
playing the advertisement material information according to the advertisement putting setting;
detecting whether the mobile equipment moves to a preset position or not in the playing process of the advertisement material information;
if mobile equipment moves to the preset position in the playing process of the advertisement material information, commodity information corresponding to the advertisement material information is sent to the mobile equipment, so that the mobile equipment outputs the commodity information, a commodity identification associated with the commodity information is determined based on the mobile terminal APP, and a commodity corresponding to the commodity identification is added into a shopping list of the mobile terminal APP;
before the commodity corresponding to the commodity identifier is added into the shopping list of the mobile terminal APP, the method further comprises the following steps:
acquiring confirmation information of a user;
and adding the commodity corresponding to the commodity identification into a shopping list of the mobile terminal APP according to the confirmation information.
2. The method for processing television advertisements according to claim 1, wherein a first NFC module is provided in the smart television, and a second NFC module is provided in the mobile device;
the detecting whether the mobile device moves to the preset position comprises the following steps:
detecting whether the first NFC module generates a trigger signal or not; the first NFC module generates the trigger signal after detecting the radio frequency signal of the second NFC module;
if the first NFC module generates the trigger signal, the mobile equipment is indicated to move to the preset position;
correspondingly, the sending the commodity information corresponding to the advertisement material information to the mobile device includes:
and transmitting commodity information corresponding to the advertisement material information to the mobile equipment by taking the radio frequency signal of the first NFC module as a carrier.
3. The method for processing a television advertisement according to claim 1, wherein the performing advertisement placement setting comprises:
setting a release strategy, a period and a frequency, and programming release setting.
4. The method for processing a television advertisement according to claim 1, wherein before the playing of the advertisement material information according to the advertisement placement setting, further comprising:
and checking the advertisement material information, and if the checking is passed, playing the advertisement material information according to the advertisement putting setting.
5. The method for processing a television advertisement according to claim 1, wherein the commodity information comprises: at least one of picture information, video information, commodity detail information, and price information.
6. A television advertisement processing apparatus, comprising:
the determining module is used for determining the television terminals APP needing to play the advertisements, the number of the television terminals APP needing to play the advertisements is at least one, and under the condition of a plurality of television terminals APP needing to play the advertisements, the executing steps of each television terminal APP are the same;
the setting module is used for setting advertisement delivery based on the television terminal APP;
the acquisition module is used for acquiring advertisement material information;
the association module is used for associating commodity information corresponding to the advertisement material information with a commodity identifier corresponding to the mobile terminal APP; the mobile terminal APP is in butt joint with the television terminal APP in an SDK mode;
the playing module is used for playing the advertisement material information according to the advertisement putting setting;
the detection module is used for detecting whether the mobile equipment moves to a preset position or not in the playing process of the advertisement material information;
the sending module is configured to, if a mobile device moves to the preset position during the playing process of the advertisement material information, send commodity information corresponding to the advertisement material information to the mobile device, so that the mobile device outputs the commodity information, determine a commodity identifier associated with the commodity information based on the mobile terminal APP, add a commodity corresponding to the commodity identifier to a shopping list of the mobile terminal APP, and before adding the commodity corresponding to the commodity identifier to the shopping list of the mobile terminal APP, further include: acquiring confirmation information of a user; and adding the commodity corresponding to the commodity identification into a shopping list of the mobile terminal APP according to the confirmation information.
7. The television advertisement processing apparatus according to claim 6, wherein a first NFC module is provided in the smart television, and a second NFC module is provided in the mobile device;
the detection module is specifically configured to detect whether the first NFC module generates a trigger signal; the first NFC module generates the trigger signal after detecting the radio frequency signal of the second NFC module; if the first NFC module generates the trigger signal, the mobile equipment is indicated to move to the preset position;
correspondingly, the sending module is specifically configured to send commodity information corresponding to the advertisement material information to the mobile device by using a radio frequency signal of the first NFC module as a carrier.
8. The apparatus according to claim 6, wherein the setting module is specifically configured to perform setting of a delivery policy, a period, and a frequency, and program the delivery setting.
9. A television advertisement processing apparatus comprising a processor and a memory, said processor being coupled to said memory:
the processor is used for calling and executing the program stored in the memory;
the memory is used for storing the program, and the program is at least used for executing the processing method of the television advertisement according to any one of claims 1-5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110101673.6A CN112929719B (en) | 2021-01-26 | 2021-01-26 | Television advertisement processing method, device and equipment |
Applications Claiming Priority (1)
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