CN112839247B - Content display method, display device and cloud server - Google Patents

Abstract

The embodiment provides a content display method, a display device and a cloud server, wherein a controller of the display device of the embodiment receives a content column fed back by the cloud server according to a page data request, the content column comprises a third-party media asset recommendation bit, and if third-party media assets corresponding to the third-party media asset recommendation bit can be obtained from a third-party media asset provider, the third-party media assets are displayed on the third-party media asset recommendation bit. And if the third-party media assets corresponding to the third-party media asset recommendation position cannot be acquired from the third-party media asset provider, displaying the bottom-guaranteed media assets instead of displaying the third-party media assets on the third-party media asset recommendation position. Compared with the page level display scheme in the prior art, the scheme of the embodiment of the application can more accurately and flexibly release the content of the third party.

Description

Content display method, display device and cloud server

Technical Field

The application relates to the technical field of display equipment, in particular to a content display method, display equipment and a cloud server.

Background

In recent years, the demand for content displayed by smart televisions is increasing. In order to meet the needs of people, content providers (hereinafter referred to as third parties) gradually change the form of providing content to smart televisions from simply providing original resources to providing third party APIs (Application Programming interfaces). The purpose of enhancing the content exposure can be achieved by implanting a third-party API into the smart television.

At present, a specific scheme for implanting an API into a smart television is as follows: according to business agreement with a third party, third-party content is introduced into the intelligent television end at a page level, namely pages corresponding to different third parties are planned at the intelligent television end, and the pages call corresponding third-party APIs respectively to obtain and display the content.

However, the control granularity of the display scheme at the page level is relatively coarse, and the purpose of accurately delivering the content cannot be achieved. Meanwhile, in the page-level display scheme, the third-party content and the platform content are relatively fixed, so that the flexible adjustment of the ranking of each content on the smart television cannot be realized. Therefore, it is desirable to provide a smart television capable of delivering third-party content accurately and flexibly.

Disclosure of Invention

The application provides a content display method, display equipment and a cloud server, which are used for solving the problem that when a traditional smart television with an embedded API adopts a page level display scheme, the control granularity is relatively coarse, and the purpose of accurately releasing content cannot be realized. Meanwhile, in the page level display scheme, the third-party content and the platform content are relatively fixed, so that the problem of flexibly adjusting the ranking of each content on the smart television cannot be realized.

In a first aspect, the present embodiment provides a display device comprising,

a display;

a controller for performing:

sending a page data request to a cloud server, acquiring a content bar fed back according to the page data request from the cloud server, and displaying third-party media assets on a third-party media asset recommendation position when the content bar comprises the third-party media asset recommendation position and can acquire third-party media assets corresponding to the third-party media asset recommendation position from a third-party media asset provider;

when the content bar comprises a third-party media asset recommendation position and third-party media assets corresponding to the third-party media asset recommendation position cannot be acquired from a third-party media asset provider, not displaying the third-party media assets on the third-party media asset recommendation position, and displaying bottom-protected media assets corresponding to the third-party media asset recommendation position on the third-party media asset recommendation position, wherein the bottom-protected media assets are acquired from the cloud server

In a second aspect, the present embodiment provides a display apparatus, including:

a display;

a controller for performing:

sending a page data request to a cloud server, and acquiring a content bar and common media assets fed back according to the page data request from the cloud server, wherein the content bar comprises a third-party media asset recommendation bit and a common media asset recommendation bit;

displaying the corresponding common media assets on the common media asset recommendation positions, sending a media asset request carrying the third-party media asset recommendation positions to a third-party docking sub-server, acquiring third-party media assets fed back according to the media asset request from the third-party docking sub-server, and displaying the corresponding third-party media assets on the third-party media asset recommendation positions.

In a third aspect, this embodiment provides a cloud server, where the cloud server is configured to perform:

receiving a page data request sent by display equipment, and feeding back a content bar to the display equipment according to the page data request, wherein the content bar comprises a third-party media asset recommendation bit;

when the display equipment can acquire third-party media assets corresponding to the third-party media asset recommendation position from a third-party media asset provider, sending third-party interface media assets to the display equipment, so that the display equipment acquires the third-party media assets corresponding to the third-party interface media assets from a third-party docking sub-server, and displaying the third-party media assets on the third-party media asset recommendation position;

and when the display equipment cannot acquire the third-party media assets corresponding to the third-party media asset recommendation position from the third-party media asset provider, sending the bottom-protected media assets corresponding to the third-party media asset recommendation position to the display equipment so as not to display the third-party media assets on the third-party media asset recommendation position and display the bottom-protected media assets on the third-party media asset recommendation position.

In a fourth aspect, this embodiment provides a cloud server, where the cloud server is configured to perform:

receiving a page data request sent by display equipment, and feeding back a content column and common media assets to the display equipment according to the page data request, wherein the content column comprises a third-party media asset recommendation bit and a common media asset recommendation bit, so that the corresponding common media assets are displayed on the common media asset recommendation bit;

and sending the third party interface media assets corresponding to the third party media asset recommendation position to display equipment, so that the display equipment acquires the corresponding third party media assets from the third party docking sub-server according to the third party interface media assets, and the third party media assets are displayed on the third party media asset recommendation position.

In a fifth aspect, the present embodiment provides a content display method, which is applied to a display device, and includes:

sending a page data request to a cloud server, acquiring a content bar fed back according to the page data request from the cloud server, wherein the content bar comprises a third-party media asset recommendation position, and displaying third-party media assets on the third-party media asset recommendation position when third-party media assets corresponding to the third-party media asset recommendation position can be acquired from a third-party media asset provider;

when the third-party media assets corresponding to the third-party media asset recommendation position cannot be acquired from the third-party media asset provider, the third-party media assets are not displayed on the third-party media asset recommendation position, and bottom-protected media assets corresponding to the third-party media asset recommendation position are displayed on the third-party media asset recommendation position, wherein the bottom-protected media assets are acquired from the cloud server.

The controller of the display device provided in this embodiment receives a content bar fed back by the server according to the page data request, where the content bar includes a third-party media asset recommendation bit, and if a third-party media asset corresponding to the third-party media asset recommendation bit can be acquired from a third-party media asset provider, the third-party media asset is displayed on the third-party media asset recommendation bit. And if the third-party media assets corresponding to the third-party media asset recommendation position cannot be acquired from the third-party media asset provider, displaying the bottom-guaranteed media assets instead of displaying the third-party media assets on the third-party media asset recommendation position. Compared with the page-level display scheme in the prior art, the scheme of the embodiment of the application can more accurately and flexibly release the content of the third party.

In addition, the content bar obtained by the display device from the cloud server includes a third-party media asset recommendation bit and a common media asset recommendation bit, and a common media asset corresponding to the common media asset recommendation bit is fed back together with the content bar. Thereby enabling the common media asset to be presented directly on the common media asset recommendation bit. And the third-party media assets are acquired from the third-party docking sub-server according to the third-party media asset recommendation position, and the corresponding third-party media assets are displayed on the third-party media asset recommendation position after the third-party media assets are received from the third-party docking sub-server. Thus, the common assets are presented faster than third party assets.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 illustrates a usage scenario of a display device according to some embodiments;

fig. 2 illustrates a block diagram of a hardware configuration of the control apparatus 100 according to some embodiments;

fig. 3 illustrates a hardware configuration block diagram of the display apparatus 200 according to some embodiments;

FIG. 4 illustrates a software configuration diagram in the display device 200 according to some embodiments;

FIG. 5 illustrates an icon control interface display of an application in display device 200, in accordance with some embodiments;

FIG. 6 illustrates a delivery system diagram for third party content, in accordance with some embodiments;

FIG. 7 illustrates a schematic user interface in a display device 200 according to some embodiments;

FIG. 8 is a schematic illustration of a process flow for single invocation of a third party API in accordance with some embodiments;

FIG. 9 illustrates a content display method signaling diagram according to some embodiments;

FIG. 10 illustrates a signaling diagram of yet another method of content display in accordance with some embodiments;

fig. 11 illustrates yet another content display method signaling diagram in accordance with some embodiments.

Detailed Description

To make the purpose and embodiments of the present application clearer, the following will clearly and completely describe the exemplary embodiments of the present application with reference to the attached drawings in the exemplary embodiments of the present application, and it is obvious that the described exemplary embodiments are only a part of the embodiments of the present application, and not all the embodiments.

It should be noted that the brief descriptions of the terms in the present application are only for the convenience of understanding the embodiments described below, and are not intended to limit the embodiments of the present application. These terms should be understood in their ordinary and customary meaning unless otherwise indicated.

The terms "first", "second", "third", and the like in the description and claims of this application and in the foregoing drawings are used for distinguishing between similar or analogous objects or entities and are not necessarily meant to limit a particular order or sequence unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.

The terms "comprises" and "comprising," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or apparatus that comprises a list of elements is not necessarily limited to all elements expressly listed, but may include other elements not expressly listed or inherent to such product or apparatus.

The term "module" refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware or/and software code that is capable of performing the functionality associated with that element.

Fig. 1 is a schematic diagram of a usage scenario of a display device according to an embodiment. As shown in fig. 1, the display apparatus 200 is also in data communication with a server 400, and a user may operate the display apparatus 200 through the smart device 300 or the control device 100.

In some embodiments, the control apparatus 100 may be a remote controller, and the communication between the remote controller and the display device includes at least one of an infrared protocol communication or a bluetooth protocol communication, and other short-distance communication methods, and the display device 200 is controlled by a wireless or wired method. The user may control the display apparatus 200 by inputting a user instruction through at least one of a key on a remote controller, a voice input, a control panel input, and the like.

In some embodiments, the smart device 300 may include any of a mobile terminal 300A, a tablet, a computer, a laptop, an AR/VR device, and the like.

In some embodiments, the smart device 300 may also be used to control the display device 200. For example, the display device 200 is controlled using an application program running on the smart device.

In some embodiments, the smart device 300 and the display device may also be used for communication of data.

In some embodiments, the display device 200 may also be controlled in a manner other than the control apparatus 100 and the smart device 300, for example, the voice command control of the user may be directly received through a module configured inside the display device 200 to obtain the voice command, or may be received through a voice control apparatus provided outside the display device 200.

In some embodiments, the display device 200 is also in data communication with a server 400. The display device 200 may be allowed to be communicatively connected through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the display apparatus 200. The server 400 may be a cluster or a plurality of clusters, and may include one or more types of servers.

In some embodiments, software steps executed by one step execution agent may migrate to another step execution agent in data communication therewith for execution as needed. Illustratively, software steps performed by the server may be migrated to be performed on a display device in data communication therewith, and vice versa, as desired.

Fig. 2 exemplarily shows a block diagram of a configuration of the control apparatus 100 according to an exemplary embodiment. As shown in fig. 2, the control device 100 includes a controller 110, a communication interface 130, a user input/output interface 140, a memory, and a power supply. The control apparatus 100 may receive an input operation instruction from a user and convert the operation instruction into an instruction recognizable and responsive by the display device 200, serving as an interaction intermediary between the user and the display device 200.

In some embodiments, the communication interface 130 is used for external communication, and includes at least one of a WIFI chip, a bluetooth module, NFC, or an alternative module.

In some embodiments, the user input/output interface 140 includes at least one of a microphone, a touchpad, a sensor, a key, or an alternative module.

Fig. 3 illustrates a hardware configuration block diagram of the display apparatus 200 according to an exemplary embodiment.

In some embodiments, the display apparatus 200 includes at least one of a tuner demodulator 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a display 260, an audio output interface 270, a memory, a power supply, a user interface.

In some embodiments the controller comprises a central processor, a video processor, an audio processor, a graphics processor, a RAM, a ROM, a first interface to an nth interface for input/output.

In some embodiments, the display 260 includes a display screen component for displaying pictures, and a driving component for driving image display, a component for receiving image signals from the controller output, displaying video content, image content, and menu manipulation interface, and a user manipulation UI interface, etc.

In some embodiments, the display 260 may be at least one of a liquid crystal display, an OLED display, and a projection display, and may also be a projection device and a projection screen.

In some embodiments, the tuner demodulator 210 receives broadcast television signals via wired or wireless reception, and demodulates audio/video signals, such as EPG data signals, from a plurality of wireless or wired broadcast television signals.

In some embodiments, communicator 220 is a component for communicating with external devices or servers according to various communication protocol types. For example: the communicator may include at least one of a Wifi module, a bluetooth module, a wired ethernet module, and other network communication protocol chips or near field communication protocol chips, and an infrared receiver. The display apparatus 200 may establish transmission and reception of control signals and data signals with the control device 100 or the server 400 through the communicator 220.

In some embodiments, the detector 230 is used to collect signals of the external environment or interaction with the outside. For example, detector 230 includes a light receiver, a sensor for collecting the intensity of ambient light; alternatively, the detector 230 includes an image collector, such as a camera, which may be used to collect external environment scenes, attributes of the user, or user interaction gestures, or the detector 230 includes a sound collector, such as a microphone, which is used to receive external sounds.

In some embodiments, the external device interface 240 may include, but is not limited to, the following: high Definition Multimedia Interface (HDMI), analog or data high definition component input interface (component), composite video input interface (CVBS), USB input interface (USB), RGB port, and the like. Or may be a composite input/output interface formed by the plurality of interfaces.

In some embodiments, the controller 250 and the modem 210 may be located in different separate devices, that is, the modem 210 may also be located in an external device of the main device where the controller 250 is located, such as an external set-top box.

In some embodiments, the controller 250 controls the operation of the display device and responds to user operations through various software control programs stored in memory. The controller 250 controls the overall operation of the display apparatus 200. For example: in response to receiving a user command for selecting a UI object to be displayed on the display 260, the controller 250 may perform an operation related to the object selected by the user command.

In some embodiments, the object may be any one of selectable objects, such as a hyperlink, an icon, or other actionable control. Operations related to the selected object are: displaying an operation connected to a hyperlink page, document, image, or the like, or performing an operation of a program corresponding to the icon.

In some embodiments the controller comprises at least one of a Central Processing Unit (CPU), a video processor, an audio processor, a Graphics Processing Unit (GPU), a RAM Random Access Memory (RAM), a ROM (Read-Only Memory), a first to nth interface for input/output, a communication Bus (Bus), and the like.

A CPU processor. For executing operating system and application program instructions stored in the memory, and executing various application programs, data and contents according to various interactive instructions receiving external input, so as to finally display and play various audio-video contents. The CPU processor may include a plurality of processors. E.g. comprising a main processor and one or more sub-processors.

In some embodiments, a graphics processor for generating various graphical objects, such as: at least one of an icon, an operation menu, and a user input instruction display figure. The graphic processor comprises an arithmetic unit, which performs operation by receiving various interactive instructions input by a user and displays various objects according to display attributes; the system also comprises a renderer for rendering various objects obtained based on the arithmetic unit, wherein the rendered objects are used for being displayed on a display.

In some embodiments, the video processor is configured to receive an external video signal, and perform at least one of video processing such as decompression, decoding, scaling, noise reduction, frame rate conversion, resolution conversion, and image synthesis according to a standard codec protocol of the input signal, so as to obtain a signal displayed or played on the direct display device 200.

In some embodiments, the video processor includes at least one of a demultiplexing module, a video decoding module, an image compositing module, a frame rate conversion module, a display formatting module, and the like. The demultiplexing module is used for demultiplexing the input audio and video data stream. And the video decoding module is used for processing the video signal after demultiplexing, including decoding, scaling and the like. And the image synthesis module is used for carrying out superposition mixing processing on the GUI signal input by the user or generated by the user and the video image after the zooming processing by the graphic generator so as to generate an image signal for display. And the frame rate conversion module is used for converting the frame rate of the input video. And the display formatting module is used for converting the received video output signal after the frame rate conversion, and changing the signal to be in accordance with the signal of the display format, such as outputting an RGB data signal.

In some embodiments, the audio processor is configured to receive an external audio signal, decompress and decode the received audio signal according to a standard codec protocol of the input signal, and perform at least one of noise reduction, digital-to-analog conversion, and amplification processing to obtain a sound signal that can be played in the speaker.

In some embodiments, a user may enter user commands on a Graphical User Interface (GUI) displayed on display 260, and the user input interface receives the user input commands through the Graphical User Interface (GUI). Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface receives the user input command by recognizing the sound or gesture through the sensor.

In some embodiments, a "user interface" is a media interface for interaction and information exchange between an application or operating system and a user that enables conversion between an internal form of information and a form acceptable to the user. A common presentation form of a User Interface is a Graphical User Interface (GUI), which refers to a User Interface related to computer operations and displayed in a graphical manner. It may be an interface element such as an icon, a window, a control, etc. displayed in the display screen of the electronic device, where the control may include at least one of an icon, a button, a menu, a tab, a text box, a dialog box, a status bar, a navigation bar, a Widget, etc. visual interface elements.

In some embodiments, user interface 280 is an interface that may be used to receive control inputs (e.g., physical buttons on the body of the display device, or the like).

In some embodiments, the system of the display device may include a Kernel (Kernel), a command parser (shell), a file system, and an application. The kernel, shell, and file system together make up the basic operating system structure that allows users to manage files, run programs, and use the system. After power-on, the kernel is started, kernel space is activated, hardware is abstracted, hardware parameters are initialized, and virtual memory, a scheduler, signals and interprocess communication (IPC) are operated and maintained. And after the kernel is started, loading the Shell and the user application program. The application program is compiled into machine code after being started, and a process is formed.

Referring to fig. 4, in some embodiments, the system is divided into four layers, which are, from top to bottom, an Application (Applications) layer (referred to as an "Application layer"), an Application Framework (Application Framework) layer (referred to as a "Framework layer"), an Android runtime (Android runtime) layer and a system library layer (referred to as a "system runtime library layer"), and a kernel layer.

In some embodiments, at least one application program runs in the application program layer, and the application programs may be windows (Window) programs carried by an operating system, system setting programs, clock programs or the like; or may be an application developed by a third party developer. In particular implementations, the application packages in the application layer are not limited to the above examples.

The framework layer provides an Application Programming Interface (API) and a programming framework for the application program of the application layer. The application framework layer includes a number of predefined functions. The application framework layer acts as a processing center that determines to have the application in the application layer act. The application program can access the resources in the system and obtain the services of the system in execution through the API interface.

As shown in fig. 4, in the embodiment of the present application, the application framework layer includes a manager (Managers), a Content Provider (Content Provider), and the like, where the manager includes at least one of the following modules: an Activity Manager (Activity Manager) is used for interacting with all activities running in the system; the Location Manager (Location Manager) is used for providing the system service or application with the access of the system Location service; a Package Manager (Package Manager) for retrieving various information related to an application Package currently installed on the device; a Notification Manager (Notification Manager) for controlling display and clearing of Notification messages; a Window Manager (Window Manager) is used to manage the icons, windows, toolbars, wallpapers, and desktop components on a user interface.

In some embodiments, the activity manager is used to manage the lifecycle of the various applications as well as general navigational fallback functions, such as controlling exit, opening, fallback, etc. of the applications. The window manager is used for managing all window programs, such as obtaining the size of a display screen, judging whether a status bar exists, locking the screen, intercepting the screen, controlling the change of the display window (for example, reducing the display window, displaying a shake, displaying a distortion deformation, and the like), and the like.

In some embodiments, the system runtime layer provides support for an upper layer, i.e., the framework layer, and when the framework layer is used, the android operating system runs the C/C + + library included in the system runtime layer to implement the functions to be implemented by the framework layer.

In some embodiments, the kernel layer is a layer between hardware and software. As shown in fig. 4, the core layer includes at least one of the following drivers: audio drive, display driver, bluetooth drive, camera drive, WIFI drive, USB drive, HDMI drive, sensor drive (like fingerprint sensor, temperature sensor, pressure sensor etc.) and power drive etc..

In some embodiments, the display device may directly enter an interface of a preset video-on-demand program after being started, and the interface of the video-on-demand program may include at least a navigation bar 510 and a content display area located below the navigation bar 510, as shown in fig. 5, where content displayed in the content display area may change according to a change of a selected control in the navigation bar. The programs in the application program layer can be integrated in the video-on-demand program and displayed through one control of the navigation bar, and can also be further displayed after the application control in the navigation bar is selected.

In some embodiments, the display device may directly enter a display interface of a signal source selected last time after being started, or a signal source selection interface, where the signal source may be a preset video-on-demand program, or may be at least one of an HDMI interface and a live tv interface, and after a user selects a different signal source, the display may display content obtained from the different signal source.

When providing resources, many third parties providing content in the smart television industry have changed from simply providing original resources to providing a cloud content distribution Interface, i.e., an API (Application Programming Interface). The third party API relates to services including: the method has the advantages that the classified content, the search content, the big data recommendation content and the like are provided, resources are provided by the third party API, and the purpose of enhancing the content exposure can be achieved.

At present, most API schemes adopted in the industry are that, according to business agreement with each third party, third party content is displayed on the smart television at a page level, that is, different third party APIs are called on different pages of the smart television, so that different third party content is displayed on different pages. The control granularity of the page level is thicker, and the positions of the third-party content and the platform free content on the display page are fixed, so that the third-party content cannot be accurately and flexibly released and adjusted.

In order to solve the above problem, as shown in fig. 6, the present application provides a delivery system of third party content, the delivery system includes a display device 200 and a server 400 (cloud), the display device 200 obtains the third party content from the server 400, so that the third party content is presented on a display of the display device 200. The server 400 includes a content distribution sub-server 400A, a third party docking sub-server 400B, a background orchestration sub-server 400C, and a content management sub-server 400D.

The content management sub-server provides the function of creating and managing third-party media assets for operators. Illustratively, the operator enters information such as a title, a poster, and a URL (Uniform Resource Locator) of an API (Uniform Resource Locator) provided by a platform of the third party asset provider a into the content management sub-server in advance according to a business agreement signed with the third party asset provider a. The application abstracts the related information of the third party API into a virtual operation resource: and the third party API media assets are interface data of third party media asset providers. The information of the third party API media asset comprises a media asset ID, a title, a poster, the number of a third party media asset provider A, the URL of the third party media asset provider API, parameter rules and the like.

And the operator can arrange the content column for loading the third-party API media assets through the background arrangement sub-server. Firstly, the created third party API media resources are acquired from the content management sub-server, operators arrange the third party API media resources on recommendation positions of a content column, and the content column is configured to page models such as a home page, a recommendation page and a search page.

Illustratively, as shown in fig. 7, a content column 1 corresponding to the third party media asset provider a is laid out. According to business agreement with the third-party media asset provider A, a third-party media asset recommendation bit of the third-party media asset provider A is set in the content column 1. The third party media asset recommendation bits of the third party media asset provider A are arranged at the second bit and the third bit of the content column 1, and other recommendation bits of the content column 1 are arranged at the common media asset recommendation bits. The media assets corresponding to the common media asset recommendation bits are provided by a local database. Illustratively, the media assets corresponding to the common media asset recommendation bit can be provided by the content management sub-server. The operator may also manage local media assets in the content management subserver.

And responding to an operation instruction of an operator, inquiring the media asset information stored in the content management system from the content management system by the background arrangement sub-server, and arranging the created third party API media asset, common media asset recommendation position and common media asset recommendation position on the recommendation position of the content column 1 by the operator through the background arrangement sub-server.

The content distribution sub-server acquires the arranged content column from the background arrangement sub-server, acquires the third party API (application program interface) media resources and the common media resources from the content management sub-server, and issues the content column, the third party API media resources and the common media resources to the display equipment. And the third party docking sub-server acquires the third party media assets from the third party media asset provider and issues the third party media assets to the display equipment.

Based on the delivery system of the third-party content, after the user starts the display device, the specific process of displaying the home page content on the display device is as follows:

when the user clicks the start button (which may be a button on the smart device related to starting the display device or a start button on the control device), the display device sends a page data request to the content distribution sub-server in response to an instruction input by the user, where the page data request is used to request the content of the home page.

And after receiving the page data request of the home page, the content distribution sub-server acquires the arranged content column from the background arrangement sub-server. Illustratively, the retrieved content bar may include only third party asset recommendation bits. And the content distribution sub-server identifies the third-party media asset recommendation bit from the content bar and acquires the third-party API media asset from the content management sub-server according to the third-party media asset recommendation bit. And the content distribution sub-server transmits the acquired third-party API media assets and the content bar to the display equipment.

And the display equipment sends a media asset request to the third-party docking sub-server according to the third-party API media asset so that the third-party docking sub-server acquires the corresponding third-party media asset from the third-party media asset provider according to the media asset request. And when the third party docking sub-server can acquire the corresponding third party media asset from the third party media asset provider, the third party docking sub-server issues the acquired third party media asset to the display device. And the display equipment displays the corresponding third-party media assets on the third-party media asset recommendation position of the content bar. And when the third-party docking sub-server cannot acquire the corresponding third-party media assets from the third-party media asset provider, displaying the corresponding bottom-guaranteed media assets instead of displaying the corresponding third-party media assets on the third-party media asset recommendation position. Wherein the guaranteed-base asset is obtained from the content management sub-server.

The bottom-guaranteed media asset can be delivered simultaneously when the content delivery sub-server delivers the third-party API media asset. Or when determining that the third party docking sub-server cannot acquire the corresponding third party media asset from the third party media asset provider, the display device sends a bottom-guaranteeing media asset request to the content distribution sub-server again, and after the content distribution sub-server receives the request from the content management sub-server, the content distribution sub-server issues the bottom-guaranteeing media asset to the display device. Here, the guaranteed-base funding is also provided by a third-party funding provider, but is funding that is previously entered into the content management sub-server. And if the third-party media asset provider provides real-time third-party media assets, the third-party media assets on the third-party media asset recommendation position can be updated in real time.

In some embodiments, the retrieved content bar may include third party media asset recommendation bits and general media asset recommendation bits. Illustratively, a content field 1 corresponding to a third party asset provider a is obtained. The content distribution sub-server extracts the third party media asset recommendation bit of the third party media asset provider A from the content column 1. And acquiring the third-party API (application program interface) media assets and the common media assets from the content management sub-server according to the third-party media asset recommendation bit. And the content distribution sub-server issues the content column 1 loaded with the third-party medium resource recommendation bit, the third-party API medium resource, the common medium resource recommendation bit and the common medium resource to the display equipment.

After the display device obtains the content column 1 loaded with the third-party medium resource recommendation bit, the third-party API medium resource, the common medium resource recommendation bit and the common medium resource, the common medium resource can be directly displayed on the common medium resource recommendation bit. And the third party media asset needs to request data from the third party media asset provider according to the third party API media asset. The specific third-party media asset request process is as follows: third party API assets are identified, and then the third party API assets provider a's assets are requested from the third party docking sub-server according to URL information included in the third party API assets.

Illustratively, the content column 1 includes a media asset recommendation bit of a certain movie and a media asset recommendation bit of a certain music from the third party media asset provider a, and the content column 1 acquired by the display device is loaded with the third party API media asset of the movie and the third party API media asset of the music. And the display equipment requests the media resources of the movie and the media resources of the music from the third-party docking sub-server according to the third-party API media resources of the movie and the third-party API media resources of the music. The third party docks the sub-server to attempt to obtain the movie and the music assets from the third party asset provider a.

When the third party docking sub-server can successfully acquire the media assets of the movie and the music from the third party media asset provider A, the third party docking sub-server issues the media assets of the movie and the music to the display device, and at the moment, the display device can normally play the movie and the music. Therefore, the movie and the music are displayed on the third party asset recommendation place (which may be a poster), that is, the content bar 1 shown in fig. 7 is displayed.

In some embodiments, when the third party docking sub-server cannot successfully acquire the media assets of the movie and the music from the third party media asset provider, for example, the media assets of the movie and the music cannot be successfully acquired from the third party media asset provider a due to an abnormal scene such as a service terminal of the third party media asset provider a, and at this time, the display device cannot normally play the movie and the music. Thus, instead of displaying the movie and the music assets on the third party recommendation site, the warranty assets are displayed on the third party recommendation site.

The guaranteed-base asset may be provided by the content management sub-server. The bottom-preserving media can be movies, music, commodity purchasing information and the like. And a warranty mark can be marked on the warranty medium. And the bottom-guaranteed media assets are displayed on the third-party recommendation position and are also displayed on the common media asset recommendation position, so that under the condition that the display equipment cannot display the third-party content, the content bar is replaced by another set of operation strategy through the bottom-guaranteed media assets, and the situation that the recommendation position is vacant when the third-party content cannot be displayed is avoided. The purpose that the user cannot sense the third-party content even if the third-party content cannot be displayed is achieved.

In some embodiments, an operator may implant a third party media asset recommendation bit in any recommendation bit of the content bar through the background arrangement sub-server, and may also indicate the number of the acquired third party media assets on the recommendation bit of the third party API media assets. The display equipment acquires the corresponding number of third-party media assets from the third-party media asset provider through the third-party docking sub-server and inserts the corresponding number of third-party media assets into the content bar. For example, as shown in fig. 7, if the operator indicates that the content bar 1 is populated with two third-party assets, the display device may insert the two third-party assets into the content bar 1, and simultaneously display two third-party asset recommendation positions on the content bar 1. The two third-party media asset recommendation positions can be randomly displayed in the content bar 1, and the operator can also set the two third-party media asset recommendation positions at fixed positions.

In some embodiments, the operator may lay out a home page, and may also lay out a search page and a recommendation page, that is, content provided by a third party is dynamically embedded into the home page, the search page, or the recommendation page in the manner described above. The operator can also implant the third-party media assets provided by the multiple third-party media asset providers into a home page, a search page or a recommendation page.

Illustratively, as shown in fig. 7, the operator lays out a content column 1 and a content column 2 in a list manner on a home page, where the content column 1 corresponds to a third-party media asset provider a and the content column 2 corresponds to a third-party media asset provider B.

The content column 1 comprises two common media asset recommendation bits and two third party media asset recommendation bits, and the content column 2 also comprises a common media asset recommendation bit and a third party media asset recommendation bit. Two third party API (application programming interface) media assets of a third party media asset provider A and third party API media assets of a third party media asset provider B are pre-recorded in the content management sub-server. And the content distribution sub-server issues the content column 1 of the third party media asset provider A and the content column 2 of the third party media asset provider B to the display equipment, and simultaneously issues the two third party API media assets of the third party media asset provider A and the third party API media assets of the third party media asset provider B to the display equipment.

And the display equipment requests the media assets of the third party media asset provider A and the media assets of the third party media asset provider B from the third party butt sub server according to the two third party API media assets of the third party media asset provider A and the third party API media assets of the third party media asset provider B. The third party media asset provider A is in normal service, namely the third party docking sub-server can acquire the media assets from the third party media asset provider A, and the third party docking sub-server acquires the media assets from the third party media asset provider A and issues the acquired media assets to the display device. At this time, the third party media assets are displayed on the two third party media asset recommendation positions of the third party media asset provider A on the content column 1. The user can play the acquired media assets provided by the third-party media asset provider A by clicking two third-party media asset recommendation bits of the third-party media asset provider A.

And when the third-party media asset provider B is abnormal in service, namely the third-party docking sub-server cannot acquire media assets from the third-party media asset provider B, the third-party media assets are not displayed on the third-party media asset recommendation position but the guaranteed-bottom media assets are displayed, and the user can play the guaranteed-bottom media assets by clicking the third-party media asset recommendation position.

In the embodiment, the operator dynamically implants the third-party API media assets in the recommendation position mode by arranging the content column list of the page, a set of page is reused, the purpose of flexibly mixing and arranging a plurality of third-party media assets and platform own media assets is achieved, the positions and the number of the third-party media asset recommendation positions and the platform own media assets can be flexibly specified, and the purpose of finely controlling the page display is achieved.

The display equipment with different versions supports third party API media assets with different versions, and if the entered third party API media assets are not matched with the versions of the display equipment, even if the third party media asset provider is in normal service, the media assets cannot be obtained from the third party media asset provider.

In order to solve the above problem, in some embodiments, the operator may establish an adaptation rule of the display device and the third party API asset in the background, and configure the adaptation rule through the background orchestration sub-server. And the content distribution sub-server acquires the third-party API (application program interface) media resources from the content management sub-server and acquires the adaptation rule from the background arrangement sub-server. In addition, the page data request sent by the display device to the content distribution sub-server includes the complete version number of the display device. And the content distribution sub-server filters out third party API media assets which are not matched with the complete machine version number of the display equipment according to the complete machine version number.

Illustratively, the content bar 1 shown in fig. 7 includes third-party asset recommendation bits of two third-party asset providers a, and if the third-party API asset included in the first third-party asset recommendation bit is not adapted to the version number of the complete machine, the third-party asset recommendation bit is not displayed on the display device. Therefore, the problem that when the third-party media asset recommendation position is displayed, the user clicks the third-party media asset recommendation position and cannot normally play the media asset is avoided.

When the content columns of the plurality of third party media asset providers are arranged on the home page, the third party calls the API media assets of the third parties from the display equipment uniformly to the sub-server, and obtains the third party media assets from the third party media asset providers in batches according to the API media assets of the third parties. Due to the difference of the third party API media assets of each family, the data structures of the third party media assets provided by each family are inconsistent. Or, if the third party API media asset is newly added or changed, the display device needs to update the software to support the change of the third party API media asset, which results in higher costs of background development and operation and maintenance.

In order to solve the above problem, in some embodiments, after acquiring third party assets with different data structures from each third party asset provider, the third party docking sub-server converts the third party assets with different data structures into assets with a uniform data structure. The display equipment does not sense the data structure difference of the third party media assets provided by different third party media asset providers, so that the software upgrading of the display equipment is reduced, and the background development and operation and maintenance cost is reduced.

In some embodiments, in an abnormal scenario such as a third party media asset provider service terminal, the display device calls the third party API media asset to request the third party media asset from the third party media asset provider, and a fusing measure may be taken in order to save system resources. As shown in fig. 8, the process flow of calling the third party API media asset in this embodiment is as follows:

the display equipment sends a page data request to the content distribution sub-server, the page data request comprises the ID of the requested third party API media asset and the complete machine information of the display equipment, and the complete machine information comprises: country, language, brand, equipment number, complete machine version, etc. And judging whether the third-party API assets corresponding to the IDs of the third-party API assets are fused or not. And when the third party API medium resource is in a fused state (within the fusing validity period), returning error information to the display equipment.

And when the third-party API media asset is in an unblown state, the content distribution sub-server acquires the detailed information of the third-party API media asset from the content management sub-server, wherein the detailed information of the third-party API media asset comprises the URL of the third-party API, calling parameter information, authentication rules and the like. And calculating whether an authentication token for calling the third-party API media resources stored in the content management sub-server meets the authentication rule or not. And if the authentication token calling the third-party API media asset meets the authentication rule, calling the third-party API media asset. Further, if the service of the corresponding third party media asset provider is normal, the third party docking sub-server acquires the third party media assets from the third party media asset provider, converts the acquired third party media assets into a unified data structure, and transmits the converted data structure to the display device. The process flow ends.

In some embodiments, if the authentication token calling the third party API asset is not full of the authentication rule or the corresponding third party API provider service is abnormal, it is further determined whether the fusing condition is currently satisfied: and the failure rate of calling the third party API medium resources within unit preset time reaches a fusing threshold value.

Illustratively, if the failure rate of calling the third party API medium in 5S is more than 50%, the fusing threshold is reached. And when the fusing condition is met, fusing measures are taken for the called processing flow, a fusing time limit is set, and the isolation state of the third-party API (application program interface) media resources is stored to the display equipment. And when the fusing duration reaches the fusing period, halving the fusing threshold value to implement a plate fusing measure. Illustratively, setting the fusing duration to be 20 minutes, when the fusing duration reaches 20 minutes, judging whether the failure rate of calling the third party API media resources in 5S is greater than 25%, if the failure rate of calling the third party API media resources in 5S is greater than 25%, keeping the third party API media resources in an isolated state, and resetting the fusing duration. And if the failure rate of calling the third-party API media assets in the 5S is less than or equal to 25%, recovering the normal processing flow.

An embodiment of the present application provides a content display method, such as a signaling diagram of the content display method shown in fig. 9, where the method includes the following steps:

firstly, a display device sends a page data request to a cloud server;

secondly, the cloud server feeds back a content bar to the display equipment according to the page data request;

step three, the display equipment identifies the third-party media asset recommendation position in the content bar and judges whether the third-party media asset corresponding to the third-party media asset recommendation position can be acquired from the corresponding third-party media asset;

step four, when the third party media assets corresponding to the third party media asset recommendation position can be obtained from the third party media asset provider, the third party media assets are displayed on the third party media asset recommendation position;

and when the third-party media assets corresponding to the third-party media asset recommendation position cannot be acquired from the third-party media asset provider, displaying the bottom-protected media assets on the third-party media asset recommendation position instead of displaying the third-party media assets on the third-party media asset recommendation position, wherein the bottom-protected media assets are acquired from the cloud server.

An embodiment of the present application provides another content display method, such as a signaling diagram of the content display method shown in fig. 10, where the method includes the following steps:

step one, the display device sends a page data request to the content distribution sub-server for requesting page content, wherein the page data request can comprise the number of a third-party media asset provider, and a requested page content column comprises a third-party media asset recommendation bit.

And step two, after receiving the page data request, the content distribution sub-server acquires the content column of the third-party media asset provider from the background arrangement sub-server according to the number of the third-party media asset provider included in the request. Wherein, the content column of the third party media asset provider is arranged in the background by the operator.

And step three, after receiving the content column of the third-party media asset provider, the content distribution sub-server identifies the third-party media asset recommendation position in the content column, and acquires the third-party interface media asset corresponding to the third-party media asset recommendation position included in the content column from the content management sub-server.

And step four, the content distribution sub-server sends the acquired content bar and the third-party interface media assets to the display equipment.

And fifthly, the display equipment identifies the third party interface media assets in the content bar and sends a third party media asset request to the third party docking sub-server according to the third party interface media assets.

And step six, the third party docking sub-server acquires the third party media assets corresponding to the third party media asset recommendation bits in the content column from a third party media asset provider according to the third party media asset request, and issues the third party media assets to the display device.

And seventhly, the display equipment receives the third party media assets from the third party docking sub-server and displays the corresponding third party media assets on the third party media asset recommendation position.

In some embodiments, if the display device cannot acquire the corresponding third party media asset from the third party media asset provider, the display device sends a request for bottom-guaranteed media assets to the content distribution sub-server, and the content distribution sub-server acquires the corresponding bottom-guaranteed media asset from the content management sub-server according to the request and sends the bottom-guaranteed media asset to the display device. And finally, the display equipment does not display the third party media assets on the third party media asset recommendation position, but displays the corresponding bottom-guaranteed media assets.

An embodiment of the present application provides another content display method, such as a signaling diagram of the content display method shown in fig. 11, where the method includes the following steps:

step one, the display device sends a page data request to the content distribution sub-server, wherein the page data request is used for requesting page content, and the page data request can comprise the number of a third-party media asset provider. And the content column of the request page comprises a third-party media asset recommendation bit and a common media asset recommendation bit.

And step two, after receiving the page data request, the content distribution sub-server acquires the content column of the third-party media asset provider from the background arrangement sub-server according to the number of the third-party media asset provider included in the request.

And step three, after receiving the content bar of the third-party media asset provider, the content distribution sub-server identifies a third-party media asset recommendation bit and a common media asset recommendation bit in the content bar, and acquires corresponding third-party interface media assets and common media assets from the content management sub-server.

And step four, the content distribution sub-server sends the acquired content column, the third-party interface media assets and the common media assets to the display equipment.

And step five, the display equipment displays the common media assets on the common media asset recommendation position, identifies the third party interface media assets in the content column, and sends a third party media asset request to the third party docking sub-server according to the third party interface media assets.

And step six, the third party docking sub-server acquires the third party media assets corresponding to the third party media asset recommendation bits in the content column from a third party media asset provider according to the third party media asset request, and issues the third party media assets to the display device.

And seventhly, the display equipment receives the third party media assets from the third party docking sub-server and displays the corresponding third party media assets on the third party media asset recommendation position.

The same or similar contents in the embodiments of the present application may be referred to each other, and the related embodiments are not described in detail.

Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will understand that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and these modifications or substitutions do not depart from the scope of the technical solutions of the embodiments of the present application.

The foregoing description, for purposes of explanation, has been presented in conjunction with specific embodiments. However, the illustrative discussions above are not intended to be exhaustive or to limit the embodiments to the precise forms disclosed above. Many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles and the practical application, to thereby enable others skilled in the art to best utilize the embodiments and various embodiments with various modifications as are suited to the particular use contemplated.

Claims (7)

1. A display device, comprising:

a display;

a controller for performing:

sending a page data request to an application server, acquiring a content bar fed back according to the page data request from the application server, and displaying third-party media assets on a third-party media asset recommendation position when the content bar comprises the third-party media asset recommendation position and can acquire third-party media assets corresponding to the third-party media asset recommendation position from a third-party server, wherein the application server is a server corresponding to an application platform, and the third-party server is a server corresponding to third-party applications installed on the application platform;

when the content bar comprises a third-party media asset recommendation position and third-party media assets corresponding to the third-party media asset recommendation position cannot be acquired from the third-party server, not displaying the third-party media assets on the third-party media asset recommendation position, and displaying bottom-protected media assets corresponding to the third-party media asset recommendation position on the third-party media asset recommendation position, wherein the bottom-protected media assets are media assets acquired from the application server and can be updated in the application server at any time;

requesting the third party media assets from the third party server again while displaying the bottom-guaranteeing media assets on the third party media asset recommendation position, and receiving fusing information fed back by the application server if the number of times of requesting the third party media assets from the third party server exceeds a preset number of times, wherein the fusing information is used for indicating that the request of the third party media assets from the third party server is suspended and simultaneously keeping displaying the bottom-guaranteeing media assets on the third party media asset recommendation position;

and if the third party media assets are requested from the third party server again and can be acquired from the third party server, replacing the bottom-guaranteed media assets displayed on the third party media asset recommendation position with the third party media assets.

2. The display device according to claim 1, wherein the application server includes a content distribution sub-server and a third party docking sub-server, and the third party media asset is displayed on the third party media asset recommendation position, specifically including:

identifying the third-party media asset recommendation position from the content bar, and acquiring a third-party interface media asset corresponding to the third-party media asset recommendation position from the content distribution sub-server;

and sending a media asset request carrying the third-party interface media assets to the third-party docking sub-server, acquiring the third-party media assets corresponding to the third-party interface media assets fed back according to the media asset request from the third-party docking sub-server, and displaying the third-party media assets on the third-party media asset recommendation position.

3. The display device of claim 2, wherein the page data request is configured to request a plurality of content bars, different content bars indicating a need to obtain corresponding third party assets from different third party asset providers.

4. The display device of claim 3, wherein before obtaining, from the third party docking sub-server, third party assets corresponding to the third party interface assets fed back according to the asset request, the controller is further configured to:

and converting the third-party media assets provided by different third-party media asset providers into the third-party media assets in the same data format.

5. The display device according to claim 1, wherein when the content bar further includes a common asset recommendation bit, a common asset corresponding to the common asset recommendation bit is obtained from the application server, and the common asset is displayed on the common asset recommendation bit.

6. An application server, wherein the application server is configured to perform:

receiving a page data request sent by display equipment, and feeding back a content bar to the display equipment according to the page data request, wherein the content bar comprises a third-party media asset recommendation bit;

when third-party media assets corresponding to the third-party media asset recommendation position can be acquired from a third-party server, the third-party media assets are acquired from the third-party server, the third-party media assets are fed back to the display equipment, and the third-party media assets are displayed on the third-party media asset recommendation position, wherein the application server is a server corresponding to an application platform, the third-party server is a server corresponding to third-party application installed on the application platform, and bottom-guaranteeing media assets can be updated in the application server at any time;

when the third-party media assets cannot be acquired from the third-party server, feeding back bottom-protected media assets corresponding to the third-party media asset recommendation position to the display equipment so as to enable the third-party media assets not to be displayed on the third-party media asset recommendation position and to enable the bottom-protected media assets to be displayed on the third-party media asset recommendation position, wherein the bottom-protected media assets can be updated in the application server at any time;

displaying the bottom-guaranteed media assets on the third-party media asset recommendation position, simultaneously re-requesting the third-party media assets from the third-party server, and if the times of requesting the third-party media assets from the third-party server exceed preset times, feeding back fusing information to the display equipment, wherein the fusing information is used for indicating that the request of the third-party media assets from the third-party server is suspended;

and if the third party media assets are requested from the third party server again and can be acquired from the third party server, acquiring the third party media assets from the third party server and feeding the third party media assets back to the display equipment so as to replace the bottom-guaranteed media assets displayed on the third party media asset recommendation position with the third party media assets.

7. A content display method applied to a display device, the method comprising:

sending a page data request to an application server, acquiring a content bar fed back according to the page data request from the application server, and displaying third-party media assets on a third-party media asset recommendation position when the content bar comprises the third-party media asset recommendation position and can acquire third-party media assets corresponding to the third-party media asset recommendation position from a third-party server, wherein the application server is a server corresponding to an application platform, and the third-party server is a server corresponding to third-party applications installed on the application platform;

when the content bar comprises a third-party media asset recommendation position and third-party media assets corresponding to the third-party media asset recommendation position cannot be acquired from the third-party media asset server, not displaying the third-party media assets on the third-party media asset recommendation position, and displaying bottom-protected media assets corresponding to the third-party media asset recommendation position on the third-party media asset recommendation position, wherein the bottom-protected media assets are acquired from the application server;

displaying the bottom-protected media asset on the third-party media asset recommending position, simultaneously re-requesting the third-party media asset from the third-party server, and receiving fusing information fed back by the application server if the number of times of requesting the third-party media asset from the third-party server exceeds a preset number of times, wherein the fusing information is used for indicating that the request of the third-party media asset from the third-party server is suspended, and simultaneously keeping displaying the bottom-protected media asset on the third-party media asset recommending position;

and if the third party media assets are requested from the third party server again and can be acquired from the third party server, replacing the bottom-guaranteed media assets displayed on the third party media asset recommendation position with the third party media assets.

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