CN112101973B - Advertisement material processing method, device, server, equipment and storage medium - Google Patents
Advertisement material processing method, device, server, equipment and storage medium Download PDFInfo
- Publication number
- CN112101973B CN112101973B CN201910523212.0A CN201910523212A CN112101973B CN 112101973 B CN112101973 B CN 112101973B CN 201910523212 A CN201910523212 A CN 201910523212A CN 112101973 B CN112101973 B CN 112101973B
- Authority
- CN
- China
- Prior art keywords
- preview
- advertisement
- data
- identifier
- equipment
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
- G06Q10/103—Workflow collaboration or project management
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Human Resources & Organizations (AREA)
- Entrepreneurship & Innovation (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Finance (AREA)
- Economics (AREA)
- Marketing (AREA)
- Development Economics (AREA)
- General Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- Operations Research (AREA)
- Quality & Reliability (AREA)
- Tourism & Hospitality (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The application relates to the technical field of mobile multimedia broadcasting, discloses a processing method, a device, a server, equipment and a storage medium of advertisement materials, and solves the problems that in the prior art, when an applet advertisement is inspected, a PC end cannot inspect the content displayed by the applet and an inspection loophole exists, and meanwhile, if the applet advertisement is inspected by utilizing a mobile phone end and the PC end at the same time, the manual inspection efficiency is low. The method comprises the following steps: acquiring an instruction for triggering preview behaviors, wherein the instruction for triggering the preview behaviors comprises a specific equipment identifier; extracting a specific device identifier in the instruction triggering the preview behavior, and sending a preview instruction to a device corresponding to the specific device identifier so that the device obtains preview data containing an applet interface according to link data in advertisement preview materials; and receiving the preview data returned by the equipment, and providing the preview data to the advertisement auditing end for displaying. The embodiment of the application is suitable for the auditing process of the small program advertisement materials.
Description
Technical Field
The present application relates to the field of mobile multimedia broadcasting technologies, and in particular, to a method, an apparatus, a server, a device, and a storage medium for processing advertisement materials.
Background
The auditing is an extremely important ring in the advertisement delivery link, and is the most important means for ensuring the quality of advertisement materials and helping an advertisement platform to avoid legal risks. In the information flow background, the advertisement distribution mode of thousands of people and thousands of faces realized based on the user characteristics and the small program advertisement mode in the recently rising mobile terminal lead the advertisement audit to have the following technical problems:
when auditing personnel audit the advertising materials put in the mobile terminal through the PC terminal, the auditing mode only can audit the most basic picture, title, text URL and other elements of the advertising materials, so that the problem of distortion of the effect of displaying the advertising materials put in the mobile terminal by the PC terminal can exist. And for the small program in the advertisement, the verification cannot be performed at the PC end.
When auditing personnel adopt the mobile terminal (for example, a mobile phone) and the PC terminal to jointly audit the advertisement materials put in the mobile terminal, the PC terminal is used for checking the content of the advertisement, and the mobile phone is used for clicking and previewing the content of the advertisement landing page. The auditing method can ensure accurate auditing results, but in the thousands of people and thousands of people, problematic advertisements are difficult to hit in the advertising distribution method, so that auditing efficiency is quite low.
Disclosure of Invention
The application aims to solve the problems that in the prior art, when the applet advertisement is audited, the PC end cannot audit the content displayed by the applet, if some illegal content is involved, audit is impossible, audit loopholes exist, and meanwhile, if the applet advertisement is audited by the mobile phone end and the PC end at the same time, the manual audit efficiency is low. The embodiment of the application provides a processing method, a device, a server, equipment and a storage medium for advertisement materials, wherein preview data of the advertisement materials are acquired through the equipment, and are provided for advertisement auditors to audit by the server, so that the auditors can audit conveniently on the premise of ensuring the accuracy of the audited data, and in addition, the auditors can complete audit operations at a PC end, thereby being convenient and quick and effectively reducing the working complexity of the auditors.
In order to achieve the above object, an embodiment of a first aspect of the present application provides a method for processing advertisement materials, where the method is applied to a server, and the method includes: acquiring an instruction for triggering preview behaviors, wherein the instruction for triggering the preview behaviors comprises a specific equipment identifier; extracting the specific equipment identifier in the instruction for triggering the preview behavior, and sending a preview instruction to equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing a applet interface according to link data in advertisement preview materials; and receiving the preview data returned by the equipment, and providing the preview data to an advertisement auditing end for displaying.
Further, the receiving the preview data returned by the device and providing the preview data to the advertisement auditing end for presentation includes: receiving preview data returned by the equipment, wherein the preview data comprises corresponding advertisement identifiers; extracting the advertisement identification in the preview data and storing the preview data in a database; and providing a notice of the preview data obtained by the advertisement preview material to a sending and checking platform, wherein the notice comprises the advertisement identification, so that the sending and checking platform extracts the corresponding preview data from the database through the advertisement identification and provides the preview data to an advertisement checking end for displaying.
Further, the advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is feature data which can be identified through equipment for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
An embodiment of the second aspect of the present application provides a method for processing advertisement materials, where the method is applied to a device, and the method includes: when receiving the preview instruction, obtaining advertisement preview materials through an advertisement pulling request; obtaining preview data of an applet interface corresponding to the link data through the link data in the advertisement preview material; and sending the preview data to a server so that the server can provide the preview data to an advertisement auditing end for displaying.
Further, the obtaining the advertisement preview material through the advertisement pull request includes: sending an advertisement pulling request to an advertisement retrieval end, wherein the advertisement pulling request comprises a specific equipment identifier corresponding to the equipment; and receiving advertisement preview materials which are sent by the advertisement retrieval end and are searched according to the specific equipment identification.
Further, the advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is feature data which can be identified through equipment for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
Further, the obtaining the preview data of the applet interface corresponding to the link data according to the link data in the advertisement preview material includes: displaying an advertisement showing page according to the advertisement previewing material; displaying an applet interface corresponding to the link data according to the link data; recording the advertisement display page and the applet interface to obtain recorded video data; and carrying out screen capturing on the advertisement display page and the applet interface to obtain key frame screen capturing data, and determining the recorded video data and the key frame screen capturing data as the preview data.
An embodiment of a third aspect of the present application provides an apparatus for processing advertisement materials, where the apparatus is applied to a server, and the apparatus includes: the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring an instruction for triggering preview behaviors, and the instruction for triggering the preview behaviors comprises a specific equipment identifier; the sending unit is used for extracting the specific equipment identifier in the instruction for triggering the preview behavior and sending a preview instruction to equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing a applet interface according to link data in advertisement preview materials; the receiving unit is used for receiving preview data returned by the equipment; and the processing unit is used for providing the preview data to the advertisement auditing end for displaying.
Further, the receiving unit is further configured to receive preview data returned by the device, where the preview data includes a corresponding advertisement identifier; the processing unit is also used for extracting the advertisement identification in the preview data and storing the preview data in a database; and providing a notice of the preview data obtained by the advertisement preview material to a sending and checking platform, wherein the notice comprises the advertisement identification, so that the sending and checking platform extracts the corresponding preview data from the database through the advertisement identification and provides the preview data to an advertisement checking end for displaying.
Further, the advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is feature data which can be identified through equipment for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
An embodiment of a fourth aspect of the present application provides an apparatus for processing advertisement materials, the apparatus being applied to a device, the apparatus comprising: the receiving unit is used for receiving the preview instruction; the advertisement preview material acquisition unit is used for acquiring advertisement preview materials through the advertisement pulling request; the preview data acquisition unit is used for acquiring preview data of a small program interface corresponding to the link data through the link data in the advertisement preview material; and the sending unit is used for sending the preview data to a server so that the server can provide the preview data to an advertisement auditing end for displaying.
Further, the advertisement preview material obtaining unit is further configured to send an advertisement pulling request to an advertisement retrieval end, where the advertisement pulling request includes a specific device identifier corresponding to the device; and receiving advertisement preview materials which are sent by the advertisement retrieval end and are searched according to the specific equipment identification.
Further, the advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is feature data which can be identified through equipment for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
Further, the preview data acquisition unit is further configured to display an advertisement presentation page according to the advertisement preview material; displaying an applet interface corresponding to the link data according to the link data; recording the advertisement display page and the applet interface to obtain recorded video data; and carrying out screen capturing on the advertisement display page and the applet interface to obtain key frame screen capturing data, and determining the recorded video data and the key frame screen capturing data as the preview data.
An embodiment of a fifth aspect of the present application provides a server for performing the method of processing advertising materials as described above.
An embodiment of a sixth aspect of the present application provides an apparatus for performing the method of handling advertising material as described above.
An embodiment of the seventh aspect of the present application provides a storage medium having instructions stored therein, which when run on a computer, cause the computer to perform a method of processing advertising material applied to a server and/or a method of processing advertising material applied to a device.
An eighth aspect embodiment of the application provides a computer program product comprising a computer program which, when executed by a processor, implements the method of handling advertising material of the first aspect and/or the method of handling advertising material of the second aspect.
According to the technical scheme, when the server acquires the instruction for triggering the preview behavior, the specific equipment identifier in the instruction for triggering the preview behavior is extracted, the preview instruction is sent to the equipment corresponding to the specific equipment identifier, when the equipment receives the preview instruction, the advertisement preview material is acquired through the advertisement pulling request, the preview data of the applet interface corresponding to the link data is acquired by utilizing the link data in the advertisement preview material, the preview data is sent to the server, and the server provides the preview data to the advertisement auditing end for displaying. The embodiment of the application solves the problems that in the prior art, when the applet advertisement is audited, the PC end cannot audit the content displayed by the applet and audit holes exist, and meanwhile, if the applet advertisement is audited simultaneously by the mobile phone end and the PC end, the problem of low manual audit efficiency exists, and under the premise of ensuring the accuracy of audited data, the auditing operation of the advertisement auditing end can be conveniently audited by an auditing personnel, and in addition, the auditing operation of the auditing personnel can be finished at the same advertisement auditing end, such as the PC end, thereby being convenient and quick and effectively reducing the working complexity of the auditing personnel of the advertisement auditing end.
Additional features and advantages of the application will be set forth in the detailed description which follows.
Drawings
The accompanying drawings are included to provide a further understanding of the application, and are incorporated in and constitute a part of this specification, illustrate the application and together with the description serve to explain, without limitation, the application. In the drawings:
FIG. 1 is a schematic flow chart of a method for processing advertisement materials according to an embodiment of the present application;
FIG. 2 is a schematic diagram of converting titles, trademarks, and pictures in original advertising material into machine feature identifiers according to an embodiment of the present application;
FIG. 3 is a flow chart of another method for handling advertising materials according to an embodiment of the present application;
FIG. 4 is a flow chart of another method for handling advertising materials according to an embodiment of the present application;
FIG. 5 is a schematic diagram of a device for handling advertising materials according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of another advertisement material processing apparatus according to an embodiment of the present application.
Detailed Description
The following describes specific embodiments of the present application in detail with reference to the drawings. It should be understood that the detailed description and specific examples, while indicating and illustrating the application, are not intended to limit the application.
Aiming at the auditing processing of the small program advertisement put on the mobile terminal, the embodiment of the application can have a small program link on the advertisement interface, and the small program can be adjusted by clicking the link and the small program interface is displayed. For example, the small program advertisement existing in the WeChat public platform at present is advertisement delivery with controllable cost, considerable benefit and accurate touch by utilizing a professional data processing algorithm. The advertisement position is in the small program page, and the actual playing position is determined by the small program flow master. Fig. 1 is a flow chart of a method for processing advertisement materials, which is provided by an embodiment of the present application, and as shown in fig. 1, the method is applied to a server, and the method includes the following steps:
step 101, acquiring an instruction for triggering preview behaviors, wherein the instruction for triggering the preview behaviors comprises a specific equipment identifier;
step 102, extracting the specific equipment identifier in the instruction for triggering the preview behavior, and sending a preview instruction to equipment corresponding to the specific equipment identifier, so that the equipment obtains preview data containing a applet interface according to link data in advertisement preview materials;
and step 103, receiving preview data returned by the equipment, and providing the preview data to an advertisement auditing end for displaying.
The server manages a plurality of devices, and when the advertisement preview material to be previewed is ready and the advertisement preview material is bound with a specific device identifier, the server receives an instruction including the specific device identifier to trigger the preview behavior, and the server can inform the device corresponding to the specific device identifier to execute the preview behavior. The device is a terminal device capable of normally displaying small program advertisements, such as a mobile terminal like a mobile phone. And the specific device identification may be the IMEI (International Mobile Equipment Identity, international mobile telephone device identification code), MAC address, or other identification that uniquely identifies the device of the handset.
The advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is feature data which can be identified through equipment for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material. For example, as shown in FIG. 2, the title, trademark in the original advertising material is converted to "XXXXXX", and the picture is converted to a color block picture. The link data in the original advertising material is retained for subsequent clicking through the link data into the applet interface. The machine feature identifier is used for facilitating machine identification in subsequent equipment, because preview data containing the applet interface which cannot be viewed by the PC side is obtained in the equipment, and the processing time of the equipment can be saved by converting the content viewable by other PC sides (for example, the title, trademark and picture in the original advertisement material) into the machine feature identifier.
After an advertiser submits the original advertisement materials, titles, trademarks and pictures in the original advertisement materials can be converted into machine feature identifiers through a separate module, the machine feature identifiers and the link data are used as advertisement preview materials, one device is randomly selected from a plurality of devices managed by a server to be used as the device for executing preview behaviors, and the specific device identifiers of the device are bound with the advertisement preview materials and then pushed to an advertisement retrieval end. The advertisement retrieval end is used as a unique interface for outputting advertisements in the prior art, and can be understood as being used for temporarily storing advertisement preview materials bound with specific equipment identifiers in the embodiment of the application.
The processing of the original advertising materials by the separate modules can also be realized by utilizing a preview preprocessing platform in the prior art. For example, the server may register device identifications of several devices it manages in advance to the preview pre-processing platform. After the feeding and examining platform receives the original advertisement materials put by the advertiser, the original advertisement materials are directly pushed to the preview preprocessing platform. After receiving the original advertisement materials, the preview preprocessing platform converts the titles and trademarks into 'XXXXXXXX', and converts the pictures into color block pictures to obtain machine feature identifiers, reserves link data which can be clicked into a applet interface, and takes the machine feature identifiers and the link data as advertisement preview materials. And then, randomly selecting a registered equipment identifier as a specific equipment identifier by the preview preprocessing platform, binding the specific equipment identifier with advertisement preview materials, pushing the specific equipment identifier to an advertisement retrieval end for storage, and sending an instruction for triggering preview behaviors to a server by the preview preprocessing platform, wherein the instruction for triggering the preview behaviors comprises the specific equipment identifier.
After receiving the instruction for triggering the preview behavior, the server extracts the specific equipment identifier from the instruction, searches the equipment corresponding to the identifier from a plurality of pieces of equipment managed by the identifier, and sends a preview instruction to the equipment, so that the equipment obtains preview data containing a applet interface according to the link data in the advertisement preview material.
When the server receives the preview data returned by the equipment, the preview data is stored in a database, and a notification that the advertisement preview material has obtained the preview data is sent to a review sending platform, wherein the notification comprises a corresponding advertisement identifier. After receiving the notification, the transmitting and checking platform searches corresponding preview data from the database of the server by utilizing the advertisement identifier, and pushes the preview data and the original advertisement materials corresponding to the advertisement identifier to the advertisement checking terminal for displaying, so that advertisement checking staff of the advertisement checking terminal can check.
Therefore, the advertisement auditor can audit the display effect of the real online advertisement through the preview data, the problem that the applet advertisement cannot be audited at the PC end is solved, the auditor does not need to operate the PC end and the mobile phone end at the same time, all audit operations can be completed at the PC end, the method is convenient and quick, and the working complexity of the auditor is effectively reduced.
Correspondingly, in the embodiment of the application, the preview of the advertisement materials is realized by using a plurality of devices managed by the server, and fig. 3 is a schematic flow chart of a processing method of the advertisement materials provided by the embodiment of the application. As shown in fig. 3, the method is applied to a device, for example, a terminal device, such as a mobile terminal like a mobile phone, and the method includes the following steps:
step 301, when receiving a preview instruction, obtaining advertisement preview materials through an advertisement pulling request;
step 302, obtaining preview data of a applet interface corresponding to the link data through the link data in the advertisement preview material;
and step 303, the preview data is sent to a server, so that the server provides the preview data to an advertisement auditing end for displaying.
When the device receives a preview instruction sent by the server, an advertisement pulling request is sent to an advertisement retrieval end, and the request comprises a specific device identifier corresponding to the device. The advertisement retrieval end is used as a unique interface for outputting advertisements in the prior art, and can be understood as being used for temporarily storing advertisement preview materials bound with specific equipment identifiers in the embodiment of the application. And after the advertisement retrieval terminal receives the request, extracting the specific equipment identifier from the request, searching the advertisement preview material bound with the specific equipment identifier by the specific equipment identifier, and sending the advertisement preview material to the equipment.
In order to save the processing time of the device for the advertisement preview material, the advertisement preview material can further comprise a machine feature identifier, wherein the machine feature identifier is feature data which can be identified by the device for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material. Thus, after converting the title, trademark, and picture in the original advertising material into the machine characteristic identifier, the device may not need to pay attention to the information in the title, trademark, and picture in the original advertising material, but only need to obtain preview data by the link data in the advertising preview material.
In acquiring preview data, several implementations may be included:
in the first way, the preview data only includes the applet interface corresponding to the link data. For example, when the device displays the advertisement preview material, the device may directly enter the applet interface through the link data, perform a screen recording operation after entering the applet interface to obtain video data displayed by the applet interface, and/or perform a screen capturing operation when entering the applet interface to obtain key frame screen capturing data including the applet interface, so as to obtain preview data including video data displayed by the applet interface and/or key frame screen capturing data of the applet interface.
In a second mode, a preferred embodiment is also provided, according to the advertisement preview material, displaying an advertisement showing page, that is, displaying a landing page of the advertisement, and recording the display of the landing page to obtain video data including the landing page. And displaying the small program interface corresponding to the link data according to the link data, recording the small program interface to obtain video data of the small program interface, and taking the video data of the landing page and the video data of the small program interface together as recorded video data. In addition, screen capturing can be performed when the advertisement displays the page and the applet interface, so that key frame screen capturing data are obtained, and then the recorded video data and the key frame screen capturing data are determined to be the preview data.
After the preview data is obtained in one of the modes, the preview data is sent to the server, so that the server provides the preview data to an advertisement auditing end for displaying.
According to the embodiment of the application, the advertisement preview material is directly and automatically displayed on the equipment, so that preview data is obtained, the server can conveniently provide the preview data to the advertisement auditing end for displaying, and an advertisement auditing person of the advertisement auditing end can directly audit the displaying effect of the real on-line delivery of the advertisement through the preview data, so that the problem that the small-program advertisement cannot be audited on the PC end is solved, and the auditing person does not need to operate the PC end and the mobile phone end at the same time, all auditing operations can be completed on the PC end, and the method is convenient and quick, and effectively reduces the working complexity of the auditing person.
In order to facilitate understanding of the embodiments of the present application, the processing of advertisement materials between the review platform, the preview preprocessing platform, the advertisement retrieval end, the N devices, the server (which may use a trigger server in the prior art), and the advertisement review end is described below. As shown in fig. 4, the method comprises the steps of:
step 401, a sending and examining platform receives original advertisement materials put by an advertiser, and pushes the original advertisement materials to a preview preprocessing platform, wherein the original advertisement materials comprise advertisement identifications, titles, trademarks, pictures and link data;
and step 402, converting the title, trademark and picture in the original advertisement material into machine characteristic identifiers by the preview preprocessing platform, and reserving link data in the original advertisement material to obtain an advertisement preview material comprising the advertisement identifiers, the machine characteristic identifiers and the link data. The specific conversion manner of the machine feature identifier may be described with reference to the embodiments shown in fig. 1 and 2.
Step 403, randomly selecting a specific device identifier of a device i from N devices with registered device identifiers by the preview preprocessing platform, binding the specific device identifier with advertisement preview materials, and pushing the specific device identifier to an advertisement retrieval end for storage;
step 404, the preview preprocessing platform sends an instruction for triggering preview behavior to the server, wherein the instruction for triggering preview behavior comprises a specific device identifier;
step 405, the server extracts the specific device identifier from the instruction for triggering the preview behavior, and sends a preview instruction to the device i corresponding to the specific device identifier;
step 406, receiving a preview instruction by a device i, and sending an advertisement pulling request to an advertisement retrieval end, wherein the advertisement pulling request comprises a specific device identifier corresponding to the device i;
step 407, the advertisement retrieval end extracts a specific equipment identifier from the advertisement pulling request and searches advertisement preview materials bound with the specific equipment identifier;
step 408, the advertisement retrieving end sends the advertisement preview material to the device i;
step 409, displaying an advertisement display page by the device i according to the advertisement preview material, and obtaining preview data, specifically displaying a applet interface corresponding to the link data according to the link data, then recording the advertisement display page and the applet interface to obtain recorded video data, simultaneously capturing a screen of the advertisement display page and the applet interface to obtain key frame screen capturing data, and determining the recorded video data and the key frame screen capturing data as the preview data, wherein the preview data comprises an advertisement identifier;
step 410, device i sends preview data to the server;
step 411, the server stores the preview data in a database, and sends a notification to a review platform that the advertisement preview material has obtained the preview data, where the notification includes the advertisement identifier;
and step 412, after receiving the notification, the review sending platform searches corresponding preview data from the database of the server by utilizing the advertisement identifier, and pushes the preview data and the original advertisement material corresponding to the advertisement identifier to the advertisement review end together for review by the advertisement review personnel.
The advertisement auditing end is a PC end for auditing advertisement materials in the prior art.
In addition, the preview preprocessing platform and the server are not coupled together, so as to avoid system confusion caused by too high coupling.
According to the embodiment of the application, the problem that in the prior art, when the applet advertisement is audited, the PC end cannot audit the content displayed by the applet, and audit holes exist is solved, meanwhile, if the applet advertisement is audited simultaneously by the mobile phone end and the PC end, the problem of low manual audit efficiency exists.
Correspondingly, fig. 5 is a schematic structural diagram of an advertisement material processing device according to an embodiment of the present application. As shown in fig. 5, the apparatus is applied to a server, and the apparatus includes: an obtaining unit 51, configured to obtain an instruction for triggering a preview behavior, where the instruction for triggering a preview behavior includes a specific device identifier; the sending unit 52 is configured to extract the specific device identifier in the instruction for triggering the preview behavior, and send a preview instruction to a device corresponding to the specific device identifier, so that the device obtains preview data including an applet interface according to link data in the advertisement preview material; a receiving unit 53, configured to receive preview data returned by the device; and the processing unit 54 is used for providing the preview data to the advertisement auditing end for displaying.
Further, the receiving unit is further configured to receive preview data returned by the device, where the preview data includes a corresponding advertisement identifier; the processing unit is also used for extracting the advertisement identification in the preview data and storing the preview data in a database; providing a notice that the advertisement preview material has obtained the preview data, wherein the notice comprises the advertisement identification, so that the delivering platform extracts the corresponding preview data from the database through the advertisement identification, and provides the preview data to an advertisement auditing end for displaying.
Further, the advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is feature data which can be identified through equipment for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
The operation process of the device can be seen from the implementation process of the method for processing advertisement materials applied to the server.
Correspondingly, fig. 6 is a schematic structural diagram of an advertisement material processing device according to an embodiment of the present application. As shown in fig. 6, the apparatus is applied to a device, and the apparatus includes: a receiving unit 61 for receiving a preview instruction; an advertisement preview material acquisition unit 62 for acquiring an advertisement preview material by an advertisement pull request; a preview data obtaining unit 63, configured to obtain preview data including a applet interface corresponding to the link data through the link data in the advertisement preview material; and the sending unit 64 is used for sending the preview data to a server so that the server can provide the preview data to an advertisement auditing end for displaying.
Further, the advertisement preview material obtaining unit is further configured to send an advertisement pulling request to an advertisement retrieval end, where the advertisement pulling request includes a specific device identifier corresponding to the device; and receiving advertisement preview materials which are sent by the advertisement retrieval end and are searched according to the specific equipment identification.
Further, the advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is feature data which can be identified through equipment for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
Further, the preview data acquisition unit is further configured to display an advertisement presentation page according to the advertisement preview material; displaying an applet interface corresponding to the link data according to the link data; recording the advertisement display page and the applet interface to obtain recorded video data; and carrying out screen capturing on the advertisement display page and the applet interface to obtain key frame screen capturing data, and determining the recorded video data and the key frame screen capturing data as the preview data.
The operation process of the device can be seen from the implementation process of the method for processing advertisement materials applied to the equipment.
Correspondingly, the embodiment of the application also provides a server which is used for executing the advertisement material processing method.
Correspondingly, the embodiment of the application also provides equipment for executing the advertising material processing method.
Correspondingly, the embodiment of the application also provides a storage medium, wherein the storage medium stores instructions which, when run on a computer, cause the computer to execute the method for processing the advertisement materials applied to the server and/or the method for processing the advertisement materials applied to the equipment.
Correspondingly, the embodiment of the application also provides a computer program product, which comprises a computer program, wherein the computer program realizes the processing method of the advertisement materials applied to the server and/or the processing method of the advertisement materials applied to the equipment when being executed by a processor.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, etc., such as Read Only Memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.
Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises an element.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and variations of the present application will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement, etc. which come within the spirit and principles of the application are to be included in the scope of the claims of the present application.
Claims (15)
1. A method for processing advertising materials, wherein the method is applied to a server, and the method comprises the following steps:
acquiring an instruction for triggering preview behaviors, wherein the instruction for triggering the preview behaviors comprises a specific equipment identifier;
extracting the specific equipment identifier in the instruction for triggering the preview behavior, and sending a preview instruction to equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing a applet interface according to link data in advertisement preview materials;
and receiving the preview data returned by the equipment, and providing the preview data to an advertisement auditing end for displaying.
2. The method of claim 1, wherein receiving the preview data returned by the device and providing the preview data to an ad review side for presentation comprises:
receiving preview data returned by the equipment, wherein the preview data comprises corresponding advertisement identifiers;
extracting the advertisement identification in the preview data and storing the preview data in a database;
and providing a notice of the preview data obtained by the advertisement preview material to a sending and checking platform, wherein the notice comprises the advertisement identification, so that the sending and checking platform extracts the corresponding preview data from the database through the advertisement identification and provides the preview data to an advertisement checking end for displaying.
3. The method of claim 1, wherein the advertising preview material further comprises a machine feature identifier, the machine feature identifier being feature data identifiable by a device converting a title, a trademark, and a picture in an original advertising material corresponding to the advertising preview material.
4. A method of handling advertising material, the method being applied to an apparatus, the method comprising:
when receiving a preview instruction sent by a server, obtaining advertisement preview materials through an advertisement pulling request;
obtaining preview data of an applet interface corresponding to the link data through the link data in the advertisement preview material;
the preview data is sent to a server, so that the server provides the preview data to an advertisement auditing end for displaying;
wherein, the obtaining advertisement preview material through the advertisement pulling request comprises:
sending an advertisement pulling request to an advertisement retrieval end, wherein the advertisement pulling request comprises a specific equipment identifier corresponding to the equipment;
and receiving advertisement preview materials which are sent by the advertisement retrieval end and are searched according to the specific equipment identification.
5. The method of claim 4, wherein the ad preview material further includes a machine feature identifier, the machine feature identifier being feature data identifiable by a device converting a title, a trademark, and a picture in the original ad material corresponding to the ad preview material.
6. The method according to claim 4 or 5, wherein the obtaining preview data including the applet interface corresponding to the link data by previewing the link data in the material includes:
displaying an advertisement showing page according to the advertisement previewing material;
displaying an applet interface corresponding to the link data according to the link data;
recording the advertisement display page and the applet interface to obtain recorded video data;
and carrying out screen capturing on the advertisement display page and the applet interface to obtain key frame screen capturing data, and determining the recorded video data and the key frame screen capturing data as the preview data.
7. An advertising material processing apparatus, the apparatus being applied to a server, the apparatus comprising:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring an instruction for triggering preview behaviors, and the instruction for triggering the preview behaviors comprises a specific equipment identifier;
the sending unit is used for extracting the specific equipment identifier in the instruction for triggering the preview behavior and sending a preview instruction to equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing a applet interface according to link data in advertisement preview materials;
the receiving unit is used for receiving preview data returned by the equipment;
and the processing unit is used for providing the preview data to the advertisement auditing end for displaying.
8. The apparatus of claim 7, wherein the receiving unit is further configured to receive preview data returned by the device, the preview data including a corresponding advertisement identifier; the processing unit is also used for extracting the advertisement identification in the preview data and storing the preview data in a database; and providing a notice of the preview data obtained by the advertisement preview material to a sending and checking platform, wherein the notice comprises the advertisement identification, so that the sending and checking platform extracts the corresponding preview data from the database through the advertisement identification and provides the preview data to an advertisement checking end for displaying.
9. The apparatus of claim 7, wherein the advertising preview material further comprises a machine feature identifier, the machine feature identifier being feature data identifiable by a device converting a title, a trademark, and a picture in an original advertising material corresponding to the advertising preview material.
10. An advertising material handling apparatus, the apparatus being applied to a device, the apparatus comprising:
the receiving unit is used for receiving the preview instruction sent by the server;
the advertisement preview material acquisition unit is used for acquiring advertisement preview materials through an advertisement pulling request and also used for sending the advertisement pulling request to an advertisement retrieval end, wherein the advertisement pulling request comprises a specific equipment identifier corresponding to the equipment; receiving advertisement preview materials which are sent by the advertisement retrieval end and are searched according to the specific equipment identification;
the preview data acquisition unit is used for acquiring preview data of a small program interface corresponding to the link data through the link data in the advertisement preview material;
and the sending unit is used for sending the preview data to a server so that the server can provide the preview data to an advertisement auditing end for displaying.
11. The apparatus of claim 10, wherein the advertising preview material further comprises a machine feature identifier, the machine feature identifier being feature data identifiable by a device converting a title, a trademark, and a picture in an original advertising material corresponding to the advertising preview material.
12. The apparatus according to claim 10 or 11, wherein the preview data acquisition unit is further configured to display an advertisement presentation page according to the advertisement preview material; displaying an applet interface corresponding to the link data according to the link data; recording the advertisement display page and the applet interface to obtain recorded video data; and carrying out screen capturing on the advertisement display page and the applet interface to obtain key frame screen capturing data, and determining the recorded video data and the key frame screen capturing data as the preview data.
13. A server for performing the method of handling advertising material according to any one of claims 1-3.
14. An apparatus for performing the method of handling advertising material as claimed in any one of the preceding claims 4-6.
15. A storage medium having instructions stored therein which, when executed on a computer, cause the computer to perform the method of handling advertising material as claimed in any one of claims 1 to 3 and/or the method of handling advertising material as claimed in any one of claims 4 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910523212.0A CN112101973B (en) | 2019-06-17 | 2019-06-17 | Advertisement material processing method, device, server, equipment and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910523212.0A CN112101973B (en) | 2019-06-17 | 2019-06-17 | Advertisement material processing method, device, server, equipment and storage medium |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN112101973A CN112101973A (en) | 2020-12-18 |
| CN112101973B true CN112101973B (en) | 2023-08-29 |
Family
ID=73748560
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910523212.0A Active CN112101973B (en) | 2019-06-17 | 2019-06-17 | Advertisement material processing method, device, server, equipment and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN112101973B (en) |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114650412A (en) * | 2020-12-21 | 2022-06-21 | 深圳Tcl新技术有限公司 | Advertisement verification method, smart television and computer readable storage medium |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107578296A (en) * | 2017-09-08 | 2018-01-12 | 上海巧夺网络科技有限公司 | Advertisement playing device, ad distribution and operation system |
| CN107808302A (en) * | 2017-09-20 | 2018-03-16 | 西安万像电子科技有限公司 | A kind of advertisement placement method, apparatus and system |
| CN109299015A (en) * | 2018-10-15 | 2019-02-01 | 北京云测网络科技有限公司 | A kind of method for testing software, apparatus and system |
| CN109615415A (en) * | 2018-11-01 | 2019-04-12 | 北京奇虎科技有限公司 | A kind of advertising previews method and device |
| CN109784960A (en) * | 2017-11-10 | 2019-05-21 | 北京奇虎科技有限公司 | A kind of intention automation checking method, device and equipment |
Family Cites Families (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080294519A1 (en) * | 2007-05-25 | 2008-11-27 | James Cameron Warwick | Method and system for integrating advertising with content |
| CN105190665A (en) * | 2013-03-15 | 2015-12-23 | 雅虎公司 | Mobile creative management system |
-
2019
- 2019-06-17 CN CN201910523212.0A patent/CN112101973B/en active Active
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107578296A (en) * | 2017-09-08 | 2018-01-12 | 上海巧夺网络科技有限公司 | Advertisement playing device, ad distribution and operation system |
| CN107808302A (en) * | 2017-09-20 | 2018-03-16 | 西安万像电子科技有限公司 | A kind of advertisement placement method, apparatus and system |
| CN109784960A (en) * | 2017-11-10 | 2019-05-21 | 北京奇虎科技有限公司 | A kind of intention automation checking method, device and equipment |
| CN109299015A (en) * | 2018-10-15 | 2019-02-01 | 北京云测网络科技有限公司 | A kind of method for testing software, apparatus and system |
| CN109615415A (en) * | 2018-11-01 | 2019-04-12 | 北京奇虎科技有限公司 | A kind of advertising previews method and device |
Non-Patent Citations (1)
| Title |
|---|
| 高平 ; .基于微信小程序的企业广告系统搭建.数字技术与应用.2019,(03),全文. * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN112101973A (en) | 2020-12-18 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110213610B (en) | Live broadcast scene recognition method and device | |
| US9304657B2 (en) | Audio tagging | |
| CN104488277B (en) | For monitoring the method and apparatus of media presentation | |
| EP2732383B1 (en) | Methods and systems of providing visual content editing functions | |
| CN110139062B (en) | Video conference record creating method and device and terminal equipment | |
| CN109408666B (en) | Cloud material cutting library system and implementation method | |
| CN104137557A (en) | Methods and apparatus for crediting a media presentation device | |
| CN109472017B (en) | Method and device for obtaining relevant information of text court deeds of referee to be generated | |
| WO2016142638A1 (en) | Anonymous live image search | |
| CN107659831A (en) | Media data processing method, client and storage medium | |
| CN114629929B (en) | Log recording method, device and system | |
| CN112101973B (en) | Advertisement material processing method, device, server, equipment and storage medium | |
| CN108073593B (en) | Method, device and system for generating media content | |
| CN114328392A (en) | Advertising media material management system, method, equipment and medium | |
| CN103489119B (en) | A kind of monitoring of the advertisement method, apparatus and system | |
| KR101243991B1 (en) | Food information provision system and method thereof using QR code limked with broadcasting program | |
| CN113836379B (en) | Intelligent recommendation method and system based on client image | |
| CN116208579A (en) | Information pushing method, device, equipment and storage medium | |
| CN111414495B (en) | Multimedia data acquisition method, device and computer readable storage medium | |
| KR20190131544A (en) | Server device, and computer program used for it | |
| CN112218109B (en) | Multimedia resource acquisition method, device, equipment and storage medium | |
| US20150026147A1 (en) | Method and system for searches of digital content | |
| JP6828287B2 (en) | Information processing equipment and information processing programs | |
| CN108596662B (en) | Information pushing method and equipment | |
| CN107018451B (en) | Scheduling method, device and system of time-based hypermedia event |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |