CN111932312A - Intelligent advertisement putting system for elevator based on cloud platform - Google Patents
Intelligent advertisement putting system for elevator based on cloud platform Download PDFInfo
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- CN111932312A CN111932312A CN202010832675.8A CN202010832675A CN111932312A CN 111932312 A CN111932312 A CN 111932312A CN 202010832675 A CN202010832675 A CN 202010832675A CN 111932312 A CN111932312 A CN 111932312A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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Abstract
The invention discloses an intelligent advertisement putting system for an elevator based on a cloud platform, which is used for solving the problems that people feel tired when reading the same advertisement for too many times and useless reading is wasted for an advertiser, so that advertisement pictures need to be flexibly and intelligently replaced appropriately to improve the popularity and the acceptance of advertisements, the basic height and weight information of people taking the elevator can be conveniently measured through the arrangement of a people number information acquisition unit, a height information acquisition unit, a weight information acquisition unit, a data processing unit, a control unit and an elevator multimedia unit, then the data processing unit calculates through the acquired information, sends the calculated information to the control unit, then the control unit matches the data, sends the matched data to the elevator multimedia unit, and the elevator multimedia unit decodes and plays the data, thereby improving the fondness of the passengers to the playing contents and preventing the passengers from getting tired.
Description
Technical Field
The invention belongs to the field of advertisement; relates to elevator advertisement technology; in particular to an intelligent advertisement putting system for an elevator based on a cloud platform.
Background
With the rapid development of science and technology, commodities can be publicized and popularized in more and more diversified ways; the elevator advertising machine is a novel popularization means; the elevator advertising system fully utilizes the fragmentary and idle time of people during the process of waiting for the elevator to attract the attention of people to the elevator advertisement, thereby effectively improving the marketing effect and the propaganda effect; compared with the traditional advertising single page, the prior advertising machine can dynamically display the appearance, shape, color and function of the commodity to people through the matching of sound and pictures, thereby greatly improving the advertising effect; however, many commodities have other elements such as fragrance, touch, and taste in addition to the above elements, which are also considered when people purchase commodities; the elevator advertisement is a new type advertisement medium, it refers to the advertisement carrier made and published on the inner wall of the elevator of the city building. The elevator advertisement has various types, mainly commercial elevators and building elevators, mainly takes the form of installing a photo frame in an elevator car as an expression form, also has the form of directly installing advertisements on the elevator door, and has basic, visual and long-acting properties, integration, complementary functions and comprehensive targeted functions on the audience group level.
Disclosure of Invention
The invention aims to provide an intelligent advertisement delivery system for an elevator based on a cloud platform, which is used for solving the problems that people feel tired when reading too many times, and redundant reading is wasted for an advertiser, so that an advertisement picture needs to be flexibly and intelligently replaced with a proper advertisement, so that the audience and acceptance of the advertisement are improved.
The purpose of the invention can be realized by the following technical scheme:
an intelligent advertisement delivery system for an elevator based on a cloud platform comprises a people number information acquisition unit, a height information acquisition unit, a weight information acquisition unit, a data processing unit, a control unit, an elevator multimedia unit and the cloud platform;
the number information acquisition unit is used for acquiring the number of people entering the elevator, and is marked as Rs, wherein s is 1 … … n, n is the current maximum load number of people of the elevator, and the number of people is sent to the data processing unit in real time; the height information acquisition unit is used for acquiring the weight of each passenger, is marked as ZRi, and sends the weight of each passenger to the data processing unit in real time; the height information acquisition unit is used for acquiring the height of each passenger, is marked as GRz, and sends the height of each passenger to the data processing unit in real time;
the data processing unit is used for processing the number of people, the height of the passenger and the weight of the passenger, and the specific processing steps are as follows:
the method comprises the following steps: using formulas
Obtaining the result
Reserving one digit after the decimal point;
step two: by the formula
Is processed to obtain the final result of
Reserving one digit after the decimal point;
step three: will be provided with
And
is arranged to
The mixture is put to the first position,
put to the second place; and labeling the arrangement as SS;
the data processing unit transmits the SS to the control unit through a cable, and the control unit further processes the SS, specifically: reading SSy preset in the control unit, and comparing SSy with SS; when SSy matches the SS, the control unit transmits SSy corresponding advertisement data to the elevator multimedia unit via the cable;
when the elevator multimedia unit receives the corresponding advertisement data, the corresponding advertisement data starts to be decoded, the decoded corresponding advertisement data is transmitted to the elevator advertisement machine, and the elevator advertisement machine starts to play the corresponding advertisement;
the elevator advertisement machine includes advertisement machine audio amplifier, advertisement machine screen and built-in camera, built-in camera is used for shooing the real-time picture in the elevator to transmit real-time picture and preserve to the cloud platform, the cloud platform is handled the picture, specifically is:
e1, carrying out facial recognition on the user staring at the screen of the advertising machine for more than 5 seconds through a built-in camera, and marking the recognized user;
e2, marking the advertisements which are browsed for more than 5 seconds by the marking users as the advertisements which are interested in the marks, and storing the advertisements in the cloud platform;
e3: when a user accesses the cloud platform through the wireless terminal, sending the interested advertisement as a preferred recommendation item to the wireless terminal of the user;
when a passenger gets off the elevator, the weight of the whole elevator is reduced, the passenger is judged to get off the elevator, the counter does not count, and when the passenger gets on the elevator, the weight of the whole elevator is increased, the passenger is judged to get on the elevator, and the counter counts.
The control unit marks the number of times of SS as SSi, SSi belongs to (0, n), marks the date of last transmission with the cloud platform as SSJ, marks the date of the current day as DDR, the date of the current day and the date of last transmission correspond to a time length range SFW, the SFW belongs to (0, DDR-SSJ ], and the DDR-SSJ is less than or equal to 15;
when in use
n is less than or equal to 5000 or
When the requirement is met, the control unit transmits the data SS to the cloud platform, the cloud platform analyzes the accumulated data, and based on the analyzed data, the cloud platform updates and replaces the advertisements in the control unit, and the specific steps are as follows:
m1: by the formula
n is SSi times to obtain sample stature data YBS;
m2: obtaining a sample simulation body health level theta through a formula YBS alpha, wherein alpha is a health coefficient, and alpha is related to a local climate environment and a medical level;
the cloud platform simulates the body health level theta through a sample, and controls the type of the push advertisement of the elevator in the area;
the health coefficient α is specifically: α ═ QH § YL § wherein QH is the local climate, YL is the local medical level, and is a correction factor, specifically taking the value 0.75;
the value of QH is that when the local climate belongs to the plateau mountain climate, QH is 0.1; when the local climate belongs to temperate continental climate, the QH is 0.3; when the local climate belongs to the temperate zone monsoon climate, the QH is 0.5; when the local climate belongs to subtropical monsoon climate, the QH is 0.8; when the local climate belongs to temperate marine climate, the QH is 1; the value of the YL is that when no three-level hospital exists, the YL is 0.1; when the local area has one third-level hospital, 0.5 of YL is taken; when the local three-level hospital exceeds 2, YL takes 1.
Furthermore, when the control unit does not receive the SS, the control unit stops transmitting SSy corresponding advertisement data to the elevator multimedia unit, and when the elevator is not used by people, the elevator advertisement machine stops working.
Compared with the prior art, the invention has the beneficial effects that:
1. through the arrangement of the number information acquisition unit, the height information acquisition unit, the weight information acquisition unit, the data processing unit, the control unit and the elevator multimedia unit, basic height and weight information of people who take the elevator can be conveniently measured, then the data processing unit calculates through the acquired information, the calculated information is sent to the control unit, then the control unit matches the data, the matched data are sent to the elevator multimedia unit, the elevator multimedia unit decodes and plays, the played content is more suitable for the desire of passengers in the elevator at present, further the preference of the passengers on the played content is improved, and the passengers are prevented from getting tired.
2. Through the setting of the cloud platform, the advertisement operator can better judge the average health degree of residents in the area, and meanwhile, the accumulated information can also provide reference for the advertisement operator when advertising targets are called, so that commercial value is brought to the advertisement operator.
Drawings
In order to facilitate understanding for those skilled in the art, the present invention will be further described with reference to the accompanying drawings.
FIG. 1 is a functional block diagram of the present invention;
Detailed Description
The technical solutions of the present invention will be described clearly and completely with reference to the following embodiments, and it should be understood that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, an intelligent advertisement delivery system for an elevator based on a cloud platform includes a people number information collecting unit, a height information collecting unit, a weight information collecting unit, a data processing unit, a control unit, an elevator multimedia unit and a cloud platform;
the number information acquisition unit is used for acquiring the number of people entering the elevator, and is marked as Rs, s is 1 … … n, wherein n is the maximum number of people with the maximum load of the elevator at present, and the number of people is sent to the data processing unit in real time; the height information acquisition unit is used for acquiring the weight of each passenger, is marked as ZRi, and sends the weight of each passenger to the data processing unit in real time; the height information acquisition unit is used for acquiring the height of each passenger, is marked as GRz, and sends the height of each passenger to the data processing unit in real time;
the data processing unit is used for processing the number of people, the height of the passenger and the weight of the passenger, and the specific processing steps are as follows:
the method comprises the following steps: using formulas
Obtaining the result
Reserving one digit after the decimal point;
step two: by the formula
Is processed to obtain the final result of
Reserving one digit after the decimal point;
step three: will be provided with
And
is arranged to
The mixture is put to the first position,
put to the second place; and labeling the arrangement as SS;
the SS is transmitted to the control unit through a cable, and the control unit processes the SS, specifically: reading SSy preset in the control unit, and comparing the SSy with the SS; when SSy matches the SS, the control unit transmits SSy corresponding advertisement data to the elevator multimedia unit via the cable;
when the elevator multimedia unit receives the corresponding advertisement data, the data of the advertisement sections to be delivered are decoded, the decoded data of the advertisement sections to be delivered are transmitted to the elevator advertising machine, and the elevator advertising machine starts to play the corresponding advertisement; meanwhile, the control unit sends the accumulated data to the cloud platform, the control unit is in bidirectional connection with the cloud platform through GPRS, the control unit marks the times of SS as SSi, the SSi belongs to (0, n), and n is less than or equal to 5000;
the control unit marks the date of last transmission with the cloud platform as SSJ, marks the date of the current day as DDR, the date of the current day and the date of last transmission correspond to a time length range SFW, the SFW belongs to (0, DDR-SSJ ], and the DDR-SSJ is less than or equal to 15%;
when in use
Or
When the requirement is met, the control unit transmits the data SS to the cloud platform, the cloud platform analyzes the accumulated data, and based on the analyzed data, the cloud platform updates and replaces the advertisements in the control unit, and the specific steps are as follows:
m1: calculating the physical quality in the region, specifically: the cloud platform acquires data SSi in the area through a formula
Obtaining sample stature data YBS;
m2: setting a health coefficient as alpha, wherein the alpha is related to local climate environment and medical level, and multiplying sample stature data YBS by the health coefficient alpha to obtain a sample simulation body health level theta;
the cloud platform controls the type of the advertisement pushed by the elevator in the area according to the body health level theta;
the health coefficient α is specifically: α ═ QH § YL § wherein QH is the local climate, YL is the local medical level, and is a correction factor, specifically taking the value 0.75;
the value of QH is that when the local climate belongs to the plateau mountain climate, QH is 0.1; when the local climate belongs to temperate continental climate, the QH is 0.3; when the local climate belongs to the temperate zone monsoon climate, the QH is 0.5; when the local climate belongs to subtropical monsoon climate, the QH is 0.8; when the local climate belongs to temperate marine climate, the QH is 1; the value of the YL is that when no three-level hospital exists, the YL is 0.1; when the local area has one third-level hospital, 0.5 of YL is taken; when the local three-level hospital exceeds 2, YL takes 1.
When a passenger gets off the elevator, the whole weight of the elevator is reduced at the moment, the passenger is judged to get off the elevator, the counter does not count, and when the passenger gets on the elevator, the whole weight of the elevator is increased at the moment, the passenger is judged to get on the elevator, and the counter counts.
The elevator advertisement machine includes advertisement machine audio amplifier, advertisement machine screen and built-in camera, built-in camera is used for shooing the real-time picture in the elevator to transmit real-time picture and preserve to the cloud platform, the cloud platform is handled the picture, specifically is:
e1, carrying out facial recognition on the user staring at the screen of the advertising machine for more than 5 seconds through a built-in camera, and marking the recognized user;
e2, marking the advertisements which are browsed for more than 5 seconds by the marking users as the advertisements which are interested in the marks, and storing the advertisements in the cloud platform;
e3: when a user accesses the cloud platform through the wireless terminal, sending the interested advertisement as a preferred recommendation item to the wireless terminal of the user;
when the elevator weight information acquisition device is used, when a passenger passes through an elevator door, the passenger number information acquisition unit and the height information acquisition unit are activated to acquire the number of the passenger and the height information, wherein a sensor in the passenger number information acquisition unit is a CX-V8 accurate counter, a sensor in the height information acquisition unit is an MA40S4R ultrasonic sensor, when both feet of the passenger enter the elevator car, the weight information acquisition unit starts to acquire the weight information of the passenger, wherein the weight information acquisition unit sensor is an LC304 compression weighing sensor, after the passenger information is acquired, the data processing unit starts to process data and sends the processed data to the control unit, and the control unit sends the corresponding data to the elevator multimedia unit for decoding and playing after corresponding the data;
the cloud platform carries out accounting and inspection on the data at variable time, if the data are found to be abnormal, the problem occurs in the elevator, people need to be dispatched for maintenance, and the video data obtained in the control unit is updated at variable time by the cloud platform so as to avoid the fatigue of passengers watching;
when a passenger gets off the elevator, the whole weight of the elevator is reduced at the moment, the passenger is judged to get off the elevator, the counter does not count, and when the passenger gets on the elevator, the whole weight of the elevator is increased at the moment, the passenger is judged to get on the elevator, and the counter counts;
the preferred embodiments of the invention disclosed above are intended to be illustrative only. The preferred embodiments are not intended to be exhaustive or to limit the invention to the precise forms disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.
Claims (4)
1. An intelligent advertisement putting system for an elevator based on a cloud platform is characterized by comprising a number information acquisition unit, a height information acquisition unit, a weight information acquisition unit, a data processing unit, a control unit, an elevator multimedia unit and the cloud platform;
the number information acquisition unit is used for acquiring the number of people entering the elevator, and is marked as Rs, wherein s is 1 … … n, n is the current maximum load number of people of the elevator, and the number of people is sent to the data processing unit in real time; the height information acquisition unit is used for acquiring the weight of each passenger, is marked as ZRi, and sends the weight of each passenger to the data processing unit in real time; the height information acquisition unit is used for acquiring the height of each passenger, is marked as GRz, and sends the height of each passenger to the data processing unit in real time;
the data processing unit is used for processing the number of people, the height of the passenger and the weight of the passenger, and the specific processing steps are as follows:
the method comprises the following steps: using formulas
Obtaining the result
Reserving one digit after the decimal point;
step two: by the formula
Is processed to obtain the final result of
Reserving one digit after the decimal point;
step three: will be provided with
And
is arranged to
The mixture is put to the first position,
put to the second place; and labeling the arrangement as SS;
the data processing unit transmits the SS to the control unit through a cable, and the control unit further processes the SS, specifically: reading SSy preset in the control unit, and comparing SSy with SS; when SSy matches the SS, the control unit transmits SSy corresponding advertisement data to the elevator multimedia unit via the cable;
when the elevator multimedia unit receives the corresponding advertisement data, the corresponding advertisement data starts to be decoded, the decoded corresponding advertisement data is transmitted to the elevator advertisement machine, and the elevator advertisement machine starts to play the corresponding advertisement;
the elevator advertisement machine includes advertisement machine audio amplifier, advertisement machine screen and built-in camera, built-in camera is used for shooing the real-time picture in the elevator to transmit real-time picture and preserve to the cloud platform, the cloud platform is handled the picture, specifically is:
e1, carrying out facial recognition on the user staring at the screen of the advertising machine for more than 5 seconds through a built-in camera, and marking the recognized user;
e2, marking the advertisements which are browsed for more than 5 seconds by the marking users as the advertisements which are interested in the marks, and storing the advertisements in the cloud platform;
e3: when the user accesses the cloud platform through the wireless terminal, the interested advertisement is sent to the wireless terminal of the user as a preferred recommendation item.
2. The intelligent advertisement delivery system for the elevator based on the cloud platform as claimed in claim 1, wherein the number information collecting unit collects the number of people specifically:
when a passenger gets off the elevator, the whole weight of the elevator is reduced at the moment, the passenger is judged to get off the elevator, the counter does not count, when the passenger gets on the elevator, the whole weight of the elevator is increased at the moment, the passenger is judged to get on the elevator, and the counter counts.
3. The intelligent advertising system for the elevator based on the cloud platform as claimed in claim 1, wherein the control unit marks the number of times of SS as SSi, SSi belongs to (0, n), and n is less than or equal to 5000;
the control unit marks the date of last transmission with the cloud platform as SSJ, marks the date of the current day as DDR, the date of the current day and the date of last transmission correspond to a time length range SFW, the SFW belongs to (0, DDR-SSJ ], and the DDR-SSJ is less than or equal to 15;
when in use
Or
When the requirement is met, the control unit transmits the data SS to the cloud platform, the cloud platform analyzes the accumulated data, and based on the analyzed data, the cloud platform updates and replaces the advertisements in the control unit, and the specific steps are as follows:
m1: by the formula
n is SSi times to obtain sample stature data YBS;
m2: obtaining a sample simulation body health level theta through a formula YBS alpha, wherein alpha is a health coefficient, and alpha is related to a local climate environment and a medical level;
the cloud platform simulates the body health level theta through a sample, and controls the type of the push advertisement of the elevator in the area;
the health coefficient α is specifically: α ═ QH § YL § wherein QH is the local climate, YL is the local medical level, and is a correction factor, specifically taking the value 0.75;
the value of QH is that when the local climate belongs to the plateau mountain climate, QH is 0.1; when the local climate belongs to temperate continental climate, the QH is 0.3; when the local climate belongs to the temperate zone monsoon climate, the QH is 0.5; when the local climate belongs to subtropical monsoon climate, the QH is 0.8; when the local climate belongs to temperate marine climate, the QH is 1; the value of the YL is that when no three-level hospital exists, the YL is 0.1; when the local area has one third-level hospital, 0.5 of YL is taken; when the local three-level hospital exceeds 2, YL takes 1.
4. The intelligent advertisement delivery system for the elevator based on the cloud platform as claimed in claim 1, wherein the control unit stops transmitting SSy corresponding advertisement data to the elevator multimedia unit when the control unit does not receive the SS, and the elevator advertisement machine stops working when the elevator is not used by any person.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010832675.8A CN111932312A (en) | 2020-08-18 | 2020-08-18 | Intelligent advertisement putting system for elevator based on cloud platform |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010832675.8A CN111932312A (en) | 2020-08-18 | 2020-08-18 | Intelligent advertisement putting system for elevator based on cloud platform |
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| Publication Number | Publication Date |
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| CN111932312A true CN111932312A (en) | 2020-11-13 |
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| CN202010832675.8A Withdrawn CN111932312A (en) | 2020-08-18 | 2020-08-18 | Intelligent advertisement putting system for elevator based on cloud platform |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115829655A (en) * | 2022-12-30 | 2023-03-21 | 广州掌购网络科技有限公司 | Advertisement effect intelligent analysis management system and method based on big data analysis |
-
2020
- 2020-08-18 CN CN202010832675.8A patent/CN111932312A/en not_active Withdrawn
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115829655A (en) * | 2022-12-30 | 2023-03-21 | 广州掌购网络科技有限公司 | Advertisement effect intelligent analysis management system and method based on big data analysis |
| CN115829655B (en) * | 2022-12-30 | 2023-09-22 | 广州掌购网络科技有限公司 | Advertisement effect intelligent analysis management system and method based on big data analysis |
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