CN111432264A

CN111432264A - Content display method, device and equipment based on media information stream and storage medium

Info

Publication number: CN111432264A
Application number: CN202010238687.8A
Authority: CN
Inventors: 吴雷; 梁颖蕾; 李磊; 陈家龙; 蔡尔文
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-03-30
Filing date: 2020-03-30
Publication date: 2020-07-17
Anticipated expiration: 2040-03-30
Also published as: CN111432264B; CN117939229A

Abstract

The invention provides a content display method, a device, equipment and a storage medium based on a media information stream; the method comprises the following steps: presenting a media information stream page including target media information; receiving interactive operation aiming at target media information based on a media information stream page; responding to the interactive operation, when the target media information is determined to be presented in the media information flow page, presenting a switching change process of the target media information from an original form to a first interactive form in an area corresponding to the target media information, and adapting to a presentation position corresponding to the media information related to the target media information in the media information flow page according to the size of the area corresponding to the target media information in the first interactive form; the original form comprises original content of the target media information, and the first interactive form comprises the original content and interactive content corresponding to the interactive operation. By the method and the device, the perception of the user on the value and the influence brought by the interactive operation can be enhanced.

Description

Content display method, device and equipment based on media information stream and storage medium

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a content presentation method, device, apparatus, and storage medium based on a media information stream.

Background

With the development of internet technology, media information dissemination based on an intelligent terminal is more and more common, for example, in news and other article display of a mobile phone terminal, a user can perform corresponding interactive operation according to the viewed media information, such as comment, collection, praise and the like.

In the related art, the interactive operations generated by the users can be recommended to other users as the recommendation reason of the corresponding media information, but the user performing the interactive operations on the media information cannot perceive that the content corresponding to the interactive operations is recommended to other users, so that the user experience is poor.

Disclosure of Invention

The embodiment of the invention provides a content display method, a content display device and a storage medium based on a media information stream, which can enhance the perception of a user on the value and the influence brought by the interactive operation of the user.

The technical scheme of the embodiment of the invention is realized as follows:

the embodiment of the invention provides a content display method based on media information flow, which comprises the following steps:

presenting a media information stream page including target media information;

receiving interactive operation aiming at the target media information based on the media information flow page;

responding to the interaction operation, when the target media information is determined to be presented in the media information stream page, presenting a switching change process of the target media information from an original form to a first interaction form in an area corresponding to the target media information, and presenting the switching change process of the target media information from the original form to the first interaction form

According to the size of an area corresponding to target media information in a first interaction form, adapting a presentation position corresponding to the media information related to the target media information in the media information stream page;

the original form comprises original content of the target media information, and the first interactive form comprises the original content and interactive content corresponding to the interactive operation.

presenting a media information stream page including target media information;

aiming at the interactive operation which is carried out before the target media information is presented and corresponds to the target media information, when the target media information is presented in the media information flow page, the switching change process of the target media information from the original form to the first interactive form is presented in the area corresponding to the target media information, and

according to the size of the area corresponding to the target media information in the interactive state, adapting the presentation position corresponding to the media information related to the target media information in the media information stream page;

the original form comprises original content of the target media information, and the interactive form comprises the original content and interactive content corresponding to the interactive operation.

The embodiment of the invention provides a content display device based on media information flow, which comprises:

the presentation module is used for presenting a media information stream page comprising target media information;

the receiving module is used for receiving the interaction operation aiming at the target media information based on the media information flow page;

a switching module, configured to respond to the interaction operation, when it is determined that the target media information is presented in the media information stream page, present a switching change process from an original form to a first interaction form of the target media information in an area corresponding to the target media information, and present the switching change process from the original form to the first interaction form of the target media information

In the foregoing solution, the receiving module is further configured to respond to the viewing operation for the target media information, present a content page including original content of the target media information, and present the content page including the original content of the target media information

Presenting at least one interactive function item in the content page, wherein the interactive function item is used for realizing interaction with the target media information;

and receiving an interactive operation aiming at the target media information and triggered based on the interactive function item.

In the above scheme, the apparatus further comprises:

the prompting module is used for presenting interaction prompting information in the content page, and the interaction prompting information is used for prompting that the interaction content corresponding to the interaction operation can be presented in the media information stream page;

and responding to the operation of switching to the media information flow page, and switching the content page to the media information flow page.

In the above scheme, the switching module is further configured to, when the presentation form of the target media information is an information stream card, present a second information stream card corresponding to the target media information in a first interaction form, where a transparency of the second information stream card is a first transparency;

gradually increasing the transparency of the second information flow card until the transparency of the second information flow card is 1, and

and gradually reducing the transparency of the first information stream card corresponding to the target media information in the original form in the process of increasing the transparency of the second information stream card until the first information stream card is completely transparent.

In the above solution, the switching module is further configured to, when the presentation form of the target media information is an information stream card, move the first information stream card corresponding to the target media information in the original form out of the media information stream page along the target direction, and move the first information stream card out of the media information stream page along the target direction

And in the process of moving out the first information flow card, moving a second information flow card corresponding to the target media information in the first interaction form into the media information flow page along the target direction.

In the foregoing solution, the switching module is further configured to, when the number of the interaction operations is at least two, present a switching change process from an original form to a first interaction form of the target media information in an area corresponding to the target media information, and present the switching change process of the target media information from the original form to the first interaction form

And in the process of presenting the target media information of the first interaction form, sequentially presenting the interaction contents corresponding to each interaction operation in the area corresponding to the interaction contents.

In the above scheme, the switching module is further configured to, when the presentation form of the target media information is an information stream card, adjust a display style of the information stream card corresponding to the target media information in the first interaction form, so that the display style of the information stream card is different from information stream cards corresponding to other media information in the media information stream page.

In the above scheme, the switching module is further configured to obtain an information amount included in the interactive content;

determining a switching speed corresponding to the presentation form of the target media information based on the size of the information amount;

and presenting the switching change process of the target media information from the original form to the first interactive form according to the switching speed.

In the foregoing solution, the switching module is further configured to adjust a presentation position corresponding to the media information located below the target media information in the media information stream page, so that the target media information in the first interaction form can be completely presented.

In the foregoing solution, the switching module is further configured to determine a switching change process of the target media information from the first interaction form to the second interaction form when the target media information in the first interaction form is presented in the media information stream page, and the switching change process is performed by the long line on the target media information from the first interaction form to the second interaction form

According to the size of the area corresponding to the target media information in the second interaction form, adapting the presentation position corresponding to the media information related to the target media information in the media information stream page;

wherein the second interaction modality comprises: the original content and the interactive content corresponding to the interactive behavior of the target user aiming at the target media information; the target user is different from the user corresponding to the interactive operation.

In the above scheme, the switching module is further configured to, when the presentation form of the target media information is an information stream card, obtain a first card template of a first information stream card corresponding to the target media information in an original form;

determining a second card template of a second information flow card corresponding to the target media information in the first interaction form based on the first card template;

the second card template comprises an original content part and an interactive content part, and the pattern of the original content part is the same as that of the first card template;

and generating the second information flow card based on the second card template.

the page presenting module is used for presenting a media information stream page comprising target media information;

a form switching module, configured to determine, for an interaction operation corresponding to the target media information and performed before the target media information is presented, that when the target media information is presented in the media information stream page, a switching change process of the target media information from an original form to a first interaction form is presented in an area corresponding to the target media information, and present the switching change process of the target media information from the original form to the first interaction form

An embodiment of the present invention provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the content display method based on the media information stream provided by the embodiment of the invention when the processor executes the executable instructions stored in the memory.

The embodiment of the invention provides a storage medium, which stores executable instructions and is used for causing a processor to execute the executable instructions so as to realize the content display method based on the media information stream provided by the embodiment of the invention.

The embodiment of the invention has the following beneficial effects:

when the target media information is presented in the media information stream page, presenting a switching change process from an original form to a first interaction form of the target media information in a region corresponding to the target media information, and adapting a presentation position corresponding to the media information related to the target media information in the media information stream page according to the size of the region corresponding to the target media information in the first interaction form; therefore, the user can visually see the change process of the presentation form of the target media information so as to enhance the perception of the user on the value and the influence brought by the interactive operation of the user; meanwhile, in the change process, only the original content of the target media information is converted into the original content and the interactive content corresponding to the interactive operation, and the positions of other media information are adjusted without reloading all the content in the media information flow page, so that the refreshing time and flow can be saved, and the experience of a user is improved.

Drawings

Fig. 1 is a schematic diagram of an alternative architecture of a content presentation system 100 based on media information stream according to an embodiment of the present invention;

FIG. 2 is an alternative schematic diagram of an electronic device according to an embodiment of the invention;

fig. 3 is an alternative flow chart of a content presentation method based on a media information stream according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of an alternative interface of a media information flow page provided by an embodiment of the present invention;

FIG. 5 is a schematic diagram of an alternative interface of a media information flow page provided by an embodiment of the present invention;

FIG. 6 is a schematic diagram of an alternative interface of a media information flow page provided by an embodiment of the present invention;

FIGS. 7A-7B are schematic diagrams of alternative interfaces for content pages provided by embodiments of the present invention;

FIG. 8 is a schematic diagram of an alternative interface for presenting interactive prompt information according to an embodiment of the present invention;

FIG. 9 is an alternative interface diagram of a process for presenting modality switching changes provided by embodiments of the present invention;

FIG. 10 is a schematic diagram of an alternative interface for presenting a modality switching change procedure according to an embodiment of the present invention;

FIG. 11 is a schematic diagram of an alternative interface of a media information flow page provided by an embodiment of the invention;

FIG. 12 is a schematic diagram of an alternative interface of a media information flow page provided by an embodiment of the invention;

FIG. 13 is a schematic diagram of an alternative interface of a media information flow page provided by an embodiment of the invention;

FIG. 14 is an alternative schematic view of a card template provided by embodiments of the present invention;

fig. 15 is an alternative flowchart of a content presentation method based on media information stream according to an embodiment of the present invention;

fig. 16 is an alternative flowchart of a content presentation method based on media information stream according to an embodiment of the present invention;

fig. 17 is an alternative flowchart of a content presentation method based on media information stream according to an embodiment of the present invention;

fig. 18 is a schematic diagram of an alternative configuration of an exchange device for virtual gifts according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.

In the following description, references to the terms "first \ second \ third" are only to distinguish similar objects and do not denote a particular order, but rather the terms "first \ second \ third" are used to interchange specific orders or sequences, where appropriate, to enable embodiments of the invention described herein to be practiced in other than the order shown or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.

Before further detailed description of the embodiments of the present invention, terms and expressions mentioned in the embodiments of the present invention are explained, and the terms and expressions mentioned in the embodiments of the present invention are applied to the following explanations.

1) Information flow: it refers to a content browsing mode that can be composed of any content form (graphics context information, video, atlas, aggregated content entry, etc.) in a mixed manner.

2) Interactive operation, which is used to represent the operation of interdependence caused by information dissemination through language or other means, including comment, praise, collection, forwarding and other operations.

3) In response to the condition or state on which the performed operation depends, one or more of the performed operations may be in real-time or may have a set delay when the dependent condition or state is satisfied; there is no restriction on the order of execution of the operations performed unless otherwise specified.

Referring to fig. 1, fig. 1 is an alternative architecture diagram of a content presentation system 100 based on media information flow according to an embodiment of the present invention, in order to support an exemplary application, terminals (terminal 400-1 and terminal 400-2 are exemplarily shown) are connected to a server 200 through a network 300, and the network 300 may be a wide area network or a local area network, or a combination of both. The terminal is provided with application clients, such as a news application client, a microblog application client and the like.

A terminal (e.g., 400-1) for presenting a media information stream page including target media information; receiving interactive operation aiming at target media information based on a media information stream page; sending the interactive content corresponding to the interactive operation to the server 200;

the server 200 is used for determining to send the relevant information of the corresponding interactive content to the terminal;

the terminal (such as 400-1) is used for determining target media information corresponding to the interactive content according to the relevant information of the interactive content; when the target media information is presented in the media information flow page, presenting a switching change process of the target media information from an original form to a first interaction form in an area corresponding to the target media information, and adapting to a presentation position corresponding to the media information related to the target media information in the media information flow page according to the size of the area corresponding to the target media information in the first interaction form;

In practical application, the server may be a server configured independently to support various services, or may be configured as a server cluster; the terminal may be a smartphone, a tablet, a laptop, or any other type of user terminal, and may also be a wearable computing device, a Personal Digital Assistant (PDA), a desktop computer, a cellular phone, a media player, a navigation device, a game console, a television, or a combination of any two or more of these or other data processing devices.

Next, an electronic device implementing the content presentation method of a media information stream according to an embodiment of the present invention will be described. Referring to fig. 2, fig. 2 is a schematic structural diagram of an alternative electronic device according to an embodiment of the present invention, where the electronic device shown in fig. 2 includes: at least one processor 410, memory 450, at least one network interface 420, and a user interface 430. The various components in the electronic device are coupled together by a bus system 440. It is understood that the bus system 440 is used to enable communications among the components. The bus system 440 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 440 in fig. 2.

The Processor 410 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like, wherein the general purpose Processor may be a microprocessor or any conventional Processor, or the like.

The user interface 430 includes one or more output devices 431, including one or more speakers and/or one or more visual displays, that enable the presentation of media content. The user interface 430 also includes one or more input devices 432, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

The memory 450 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard disk drives, optical disk drives, and the like. Memory 450 optionally includes one or more storage devices physically located remote from processor 410.

The memory 450 includes either volatile memory or nonvolatile memory, and may include both volatile and nonvolatile memory. The nonvolatile Memory may be a Read Only Memory (ROM), and the volatile Memory may be a Random Access Memory (RAM). The memory 450 described in embodiments of the invention is intended to comprise any suitable type of memory.

In some embodiments, memory 450 is capable of storing data, examples of which include programs, modules, and data structures, or a subset or superset thereof, to support various operations, as exemplified below.

An operating system 451, including system programs for handling various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and handling hardware-based tasks;

a network communication module 452 for communicating to other computing devices via one or more (wired or wireless) network interfaces 420, exemplary network interfaces 420 including: bluetooth, wireless compatibility authentication (WiFi), and Universal Serial Bus (USB), etc.;

a presentation module 453 for enabling presentation of information (e.g., user interfaces for operating peripherals and displaying content and information) via one or more output devices 431 (e.g., display screens, speakers, etc.) associated with user interface 430;

an input processing module 454 for detecting one or more user inputs or interactions from one of the one or more input devices 432 and translating the detected inputs or interactions.

In some embodiments, the apparatus provided by the embodiments of the present invention may be implemented in software, and fig. 2 shows a content presentation apparatus 455 based on media information stream, which may be software in the form of programs and plug-ins, and the like, stored in a memory 450, and includes the following software modules: a presentation module 4551, a reception module 4552 and a switching module 4553, which are logical and thus may be arbitrarily combined or further divided according to the functions implemented.

The functions of the respective modules will be explained below.

In other embodiments, the content displaying Device of the media information stream provided by the embodiments of the present invention may be implemented in hardware, and as an example, the content displaying Device of the media information stream provided by the embodiments of the present invention may be a processor in the form of a hardware decoding processor, which is programmed to execute the content displaying method of the media information stream provided by the embodiments of the present invention, for example, the processor in the form of the hardware decoding processor may employ one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable logic devices (P L D, Programmable L analog devices), Complex Programmable logic devices (CP L D, Complex Programmable L analog devices), Field Programmable Gate Arrays (FPGAs), or other electronic components.

The content presentation method based on media information stream provided by the embodiment of the present invention will be described in conjunction with the exemplary application and implementation of the terminal provided by the embodiment of the present invention.

Referring to fig. 3, fig. 3 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention, which will be described with reference to the steps shown in fig. 3.

Step 301: the terminal presents a media information stream page including the target media information.

In actual implementation, the terminal is provided with an application client, such as a video application client, a news application client, an instant messaging client, and the like, and the terminal can present a media information stream page through the application client, and accordingly, the target media information can be picture information, article information, video information, and the like, wherein the target media information can also include one or more of the above information, and for example, the target media information can include a picture and corresponding characters.

It should be noted that, the media information stream page generally includes a plurality of media information, and the target media information is one media information in the media information stream page. The media information in the media information flow page can be media information published by the user and users (such as friends and concerned users) having social relations with the user, and the access and interaction behaviors are limited to have social relations; the media information flow page may be a recommendation page, and presents the media information of interest to the user, which is selected from the media information published by all users in the social network.

Step 302: and receiving interactive operation aiming at the target media information based on the media information flow page.

Here, interactive operations are used to represent interdependent behaviors that occur through the dissemination of information through language or other means, including likes, clicks, favorites, forwards, comments, and the like.

In some embodiments, the media information stream page may include an interactive function item corresponding to the target media information, so that the user may trigger a corresponding interactive operation based on the presented interactive function item; in other embodiments, the media information stream page does not include the interactive function item corresponding to the target media information, and the corresponding interactive function item can be presented only by clicking a key for presenting the interactive function item; or, page switching is required to trigger the interactive operation for the target media information through the switched page.

Fig. 4 is an alternative interface schematic diagram of a media information flow page provided by the embodiment of the present invention, and referring to fig. 4, an interactive function item 401 is presented below target media information; fig. 5 is an optional interface schematic diagram of a media information flow page provided by the embodiment of the present invention, and referring to fig. 5, an interactive function item 502 is presented by clicking a "more" button 501 next to a target media information.

In some embodiments, in response to a viewing operation for the target media information, presenting a content page including original content of the target media information, and presenting at least one interactive function item in the content page, the interactive function item being used for realizing interaction with the target media information; and receiving interactive operation aiming at the target media information triggered based on the interactive function item.

In actual implementation, when a content page of original content of the target media information needs to be passed, the interactive operation aiming at the target media information is realized. The viewing operation for the target media information may be a click operation for original content of the target media information, or a click operation for a viewing function item of the corresponding target media information.

For example, fig. 6 is an optional interface schematic diagram of a media information flow page provided by an embodiment of the present invention, fig. 7A to 7B are optional interface schematic diagrams of a content page provided by an embodiment of the present invention, and referring to fig. 6 and fig. 7A to 7B, a user clicks an original content 601 of target media information in the media information flow page shown in fig. 6, performs page skipping, presents a content page of the original content of the target media information shown in fig. 7A, presents a comment function item 701 below the content page, clicks a comment function item 701, presents a comment input box shown in fig. 7B, so as to perform input of comment content through the comment input box 702, and submits a comment by clicking a "publish" button.

In some embodiments, after receiving an interaction operation for target media information carried by a first information stream card, a terminal presents interaction prompt information in a content page, wherein the interaction prompt information is used for prompting that interaction content corresponding to the interaction operation can be presented in the media information stream page; and responding to the operation of switching to the media information flow page, and switching the content page to the media information flow page.

In actual implementation, after receiving an interactive operation aiming at target media information carried by a first information flow card, a terminal sends interactive content corresponding to the interactive operation to a server so that the server judges whether the interactive content can be presented on a media information flow page or not; if the terminal can be informed by the server, the server sends the relevant information of the interactive content to the terminal, the terminal can present the interactive content corresponding to the interactive operation in the media information flow page when knowing that the interactive content can be presented in the media information flow page, and presents the interactive prompt information in the content page to inform the user, and the interactive content can be presented in the media information flow page, namely can be seen by other users.

It should be noted that, the presentation may be in the form of a dynamic special effect, for example, fig. 8 is an alternative interface diagram of the presentation of the interactive prompt information provided by the embodiment of the present invention, and referring to fig. 8, the prompt information is first presented at the top of the page, and then slides to the right side of the return icon, and succeeds from Biu icon plus "Biu, and recommends to the top page" to Biu icon plus "Biu to the top page", and then to Biu icon. In this manner, the user can be guided to click on the return icon to return the media information stream page.

In some embodiments, the interactive content corresponding to each interactive operation of the user can be presented on the media information page, for example, the interactive content corresponding to each interactive operation of the user can be recommended to the user having a social relationship with the user; in other embodiments, the user can only be presented on the media information page when the user's interaction has a recommendation value, for example, the user can only be presented on the media information page when the user's comment is of a high quality or the user's account is an account with a certain influence.

Step 303: and responding to the interactive operation, when the target media information is determined to be presented in the media information flow page, presenting a switching change process of the target media information from an original form to a first interactive form in an area corresponding to the target media information, and adapting a presentation position corresponding to the media information related to the target media information in the media information flow page according to the size of the area corresponding to the target media information in the first interactive form.

In practical implementation, because the original form only includes the original content of the target media information, and the first interactive form includes the original content and the interactive content corresponding to the interactive operation, after the switching change process of the target media information from the original form to the first interactive form is presented, the target media information necessarily needs a larger presentation area, and therefore, the presentation positions of other media information need to be correspondingly adjusted to avoid the content of the target media information from overlapping to affect the browsing experience of the user.

It should be noted that the presentation form of the target media information is switched only when the target media information is presented in the media information stream page, that is, the target media information is in the visible area. And if the target media information is not in the visible area, switching which station of the target media information is presented when the target media information is in the visible area.

In other embodiments, the terminal may directly present the switching result from the original form to the first interactive form.

In practical implementation, whether to present the switching change process from the original form to the first interactive form of the target media information may be determined according to the time when the target media information is in the visible area and the time when the target media information can be presented on the media information stream page. For example, when the waiting time is exceeded, the final switching result is directly presented.

In some embodiments, the terminal may present the switching change process of the target media information from the original form to the first interactive form by: when the presentation form of the target media information is an information stream card, presenting a second information stream card corresponding to the target media information in the first interaction form, wherein the transparency of the second information stream card is a first transparency; gradually increasing the transparency of the second information stream card until the transparency of the second information stream card is 1, and gradually reducing the transparency of the first information stream card corresponding to the target media information in the original form in the process of increasing the transparency of the second information stream card until the first information stream card is completely transparent.

In practical implementation, switching of the presentation forms can be realized by adopting a fade-in fade-out mode, namely, the first new information flow card gradually becomes transparent until the first new information flow card is completely transparent; the second information stream card gradually becomes opaque until completely opaque. Here, the first transparency may be any transparency other than 1, for example, the first transparency may be 0, and the transparency of the second information stream card is increased until the transparency is 1, that is, the second information stream card gradually changes from being completely transparent to being completely opaque.

For example, fig. 9 is an optional interface schematic diagram of a presentation form switching process provided by an embodiment of the present invention, and referring to fig. 9, in the presentation form switching process, a first information stream card corresponding to target media information 901 gradually changes from opaque to transparent, and at the same time, a second information stream card corresponding to target media information 901 gradually appears, that is, gradually changes from transparent to opaque.

In some embodiments, the terminal may present the switching change process of the target media information from the original form to the first interactive form by: when the presentation form of the target media information is an information stream card, a first information stream card corresponding to the target media information in the original form is moved out of the media information stream page along the target direction, and in the process of moving out the first information stream card, a second information stream card corresponding to the target media information in the first interactive form is moved into the media information stream page along the target direction.

In practical implementation, the target direction may be a horizontal direction, a vertical direction, or the like.

Taking the target direction as the horizontal direction as an example, fig. 10 is an optional interface schematic diagram of the presentation form switching change process provided by the embodiment of the present invention, referring to fig. 10, the first information flow card moves horizontally to the right until the media information flow page is removed; at the same time, the second stream card moves horizontally from the left to the right until it is completely moved into the media stream page.

In some embodiments, the direction in which the first information flow card moves out of the media information flow page may be different from the direction in which the second information flow card moves into the media information flow page, e.g., the first information flow card moves horizontally to the right, and the second information flow card moves from top to bottom; in some embodiments, after the first information stream card is moved out of the media information stream page, the second information stream card may be moved into the media information stream page.

In some embodiments, when the number of the interactive operations is at least two, a switching change process of the target media information from the original form to the first interactive form is presented in a region corresponding to the target media information, and interactive contents corresponding to the interactive operations are sequentially presented in a region corresponding to the interactive contents in a process of presenting the target media information of the first interactive form.

Here, the number of the interactive operations is at least two, and may be that the user performs different interactive operations on the target media information, for example, the user approves the target media information and reviews the target media information; or the same interactive operation is performed on the target media information, such as two comments corresponding to the target media information are published.

In actual implementation, the interactive contents corresponding to the interactive operations can be sequenced according to the execution time of the interactive operations, so that the interactive contents corresponding to the interactive operations are sequentially presented according to sequencing results; or the value of the interactive content corresponding to the interactive operation can be scored, the interactive content corresponding to the interactive operation is sequenced according to the score, and the interactive content corresponding to each interactive operation is sequentially presented according to the sequencing result; or sequencing the interactive contents corresponding to the interactive operations according to the types of the interactive operations, so as to sequentially present the interactive contents corresponding to the interactive operations according to the sequencing result.

Fig. 11 is an optional interface schematic diagram of a media information flow page provided in an embodiment of the present invention, and referring to fig. 11, in an interactive content area 1101, interactive content corresponding to praise is presented first, and then interactive content corresponding to a comment is presented.

In some embodiments, when the number of the interactive operations is at least two, the interactive content corresponding to each interactive operation may also be presented at the same time.

In some embodiments, when the presentation form of the target media information is an information stream card, the terminal may further adjust a display style of the information stream card corresponding to the target media information in the first interaction form, so that the display style of the information stream card is different from information stream cards corresponding to other media information in the media information stream page.

In practical implementation, the terminal may adjust a display style of the information stream card corresponding to the target media information in the first interactive form to highlight the changed content. Here, the display style may be a background color, a font style, and the like.

For example, fig. 12 is an optional interface schematic diagram of a media information flow page provided in an embodiment of the present invention, and referring to fig. 12, a background color of an information flow card 1201 corresponding to target media information in the first interaction form is adjusted to be gray, and background colors of information flow cards corresponding to two other media information are white, so that the information flow card corresponding to the target media information in the first interaction form can be highlighted.

In some embodiments, the switching change process of the presentation form may be presented in a slow motion manner, that is, the switching change process of the presentation form is presented at a certain switching speed, where the switching speed may be set manually or related to the information amount of the interactive content.

In some embodiments, when the switching speed is related to the information amount of the interactive content, the terminal may present the switching change process of the target media information from the original form to the first interactive form by: acquiring the information content contained in the interactive content; determining a switching speed corresponding to the presentation form of the target media information based on the size of the information amount; and presenting the switching change process of the target media information from the original form to the first interactive form according to the switching speed.

In practical implementation, the switching speed is inversely proportional to the amount of information contained in the interactive content, i.e., the larger the amount of information contained in the interactive content, the slower the switching speed.

In some embodiments, the presentation position corresponding to the media information associated with the target media information in the adapted media information stream page may be determined by: and adjusting the presentation position corresponding to the media information under the target media information in the media information stream page so as to enable the target media information in the first interaction form to be presented completely.

In practical implementation, when the distance between the top of the target media information in the first interactive form and the top of the media information stream page is the same as the distance between the top of the target media information in the original form and the top of the media information stream page, the media information above the target media information does not need to be adjusted, and only the presentation position corresponding to the media information below the target media information needs to be adjusted.

Adjusting the presentation position corresponding to the media information in the media information stream page and below the target media information may be gradually adjusting along with the switching change process of the presentation form of the target media information, for example, gradually moving the media information below the target media information downwards along with the switching change process of the presentation form of the target media information until the target media information in the first interaction form can be completely presented; or the media information directly below the target media information may be moved down to the appropriate position.

For example, referring to fig. 9, in the process of gradually changing the first information stream card from opaque to transparent and gradually changing the second information stream card from transparent to opaque, the information stream card 902 corresponding to the media information below the target media information 901 gradually moves downward.

It should be noted that, if the position of the top of the target media information in the first interactive form is moved upward relative to the position of the top of the target media information in the original form, the presentation positions corresponding to the media information above and below the target media information need to be adjusted at the same time, and thus, the adjustment process is complicated. Therefore, when the presenting form of the target media information is switched from the original form to the first interactive form, the top of the target media information of the first interactive form is ensured to be positioned at the same position as the top of the target media information of the original form.

In some embodiments, after the switching change process of the presentation target media information from the original form to the first interaction form, when the terminal further determines that the target media information in the first interaction form is presented in the media information stream page, the switching change process of the presentation target media information from the first interaction form to the second interaction form is performed, and the presentation position corresponding to the media information related to the target media information in the media information stream page is adapted according to the size of the area corresponding to the target media information in the second interaction form; wherein the second interaction modality comprises: original content and interactive content corresponding to the interactive behavior of the target user aiming at the target media information; the target user is different from the user corresponding to the interactive operation.

In practical implementation, after the process of switching the presentation of the target media information from the original form to the first interactive form is performed, the terminal may further switch the presentation form of the target media information again, that is, after the target user performs an interactive action with the target media information, the terminal may present the interactive content corresponding to the interactive action in the media information stream page together with the original content.

For example, fig. 13 is an optional interface schematic diagram of a media information flow page provided in an embodiment of the present invention, and referring to fig. 13, a presentation form of target media information is switched from an original content 1301 plus an interactive content 1302 corresponding to an interactive operation to an interactive content 1303 corresponding to an interactive behavior of a target user with respect to the target media information, the original content 1301 plus the target user.

It should be noted that the target user may be a user having a social relationship with the user corresponding to the interactive operation, for example, a friend of the user corresponding to the interactive operation, a person concerned about, and the like; the user can be any registered user, and the user is the target user as long as the interactive operation of the user has the recommendation value.

In some embodiments, the second interactive form may include not only the original content and the interactive content corresponding to the interactive behavior of the target user for the target media information, but also the user corresponding to the interactive operation, that is, only the interactive content corresponding to the interactive behavior of the target user for the target media information is added to the content included in the first interactive form.

In some embodiments, the terminal may generate the second information flow card by: when the presentation form of the target media information is an information stream card, acquiring a first card template of a first information stream card corresponding to the target media information in an original form; determining a second card template of a second information flow card corresponding to the target media information in the first interaction form based on the first card template; the second card template comprises an original content part and an interactive content part, and the pattern of the original content part is the same as that of the first card template; and generating a second information flow card based on the second card template.

In practical implementation, the second information stream card can be generated only by determining the second card template corresponding to the second information stream card. Usually, the second information flow card corresponds to the second card template determined according to the first card template, that is, the original content portion in the second information flow card should have the same style as the first card template.

For example, fig. 14 is an alternative schematic diagram of a card template provided by an embodiment of the present invention, referring to fig. 14, the card template of the first information flow card is in the left-right of the left drawing, and the corresponding card template of the second information flow card is in the left-right of the top drawing.

Because the card templates of the first information flow cards are different, and the card templates of the corresponding second information flow cards are also different, a plurality of templates of the second information flow cards need to be developed. Based on this, the second information flow card can adopt a unified card template. The unified card template is UI1-1, corresponding to UI1, then if the card template of the first information flow card is UI1, it can be directly converted into UI 1-1; however, if the card template of the first information stream card is the UI2, the first information stream card is converted to the UI1 before being converted to the UI 1-1.

For example, if the unified card template is the card template of the corresponding second information stream card in fig. 14, and the card templates of the two first information stream cards are the upper and lower images, it needs to be converted into the right text of the left image and then into the lower right text of the upper and lower left images.

In some embodiments, switching of the presentation form may also be implemented by adopting a compression translation manner, that is, when the presentation form of the target media information is an information stream card, presenting a second information stream card at a corresponding position of the first information stream card, and moving the first information stream card to an area corresponding to the media information in the second information stream card; or moving the media information in the first information flow card to an area corresponding to the media information in the second information flow card.

Referring to fig. 15, fig. 15 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention, which will be described with reference to the steps shown in fig. 15.

Step 1501: the terminal presents a media information stream page including the target media information.

Step 1502: aiming at interactive operation which is implemented before the target media information is presented and corresponds to the target media information, when the target media information is presented in a media information stream page, the switching change process of the presented target media information from an original form to a first interactive form is determined in an area corresponding to the target media information, and the presentation position corresponding to the media information related to the target media information in the media information stream page is adapted according to the size of the area corresponding to the target media information in the interactive form.

In some embodiments, when a user browses a media information stream page, if a currently browsed target media information is subjected to an interactive operation, a switching change process from an original form to a first interactive form of the target media information is presented in an area corresponding to the target media information, and a presentation position corresponding to media information related to the target media information in the media information stream page is adapted according to the size of the area corresponding to the target media information in the interactive form.

Here, the implementer of the interactive operation is different from the user currently browsing the media information stream page, and the implementer of the interactive operation may be a user having a social relationship with the current user, such as a friend of the current user, a user concerned by the current user, and the like; or any registered user, and the interactive operation of the user has recommendation value.

In some embodiments, when a user browses a media information stream page, an interactive operation is performed on currently browsed target media information, and then a switching change process from an original form to a first interactive form of the target media information is presented in an area corresponding to the target media information, and a presentation position corresponding to media information related to the target media information in the media information stream page is adapted according to the size of the area corresponding to the target media information in the interactive form.

In practical implementation, step 402 may be implemented by steps 302 to 303 described above.

Referring to fig. 16, fig. 16 is an alternative flowchart of a content presentation method based on a media information stream according to an embodiment of the present invention, which will be described with reference to the steps shown in fig. 16.

Step 1601: the client renders a media information stream page that includes the target media information.

Step 1602: the client presents a content page including original content of the target media information in response to a viewing operation for the target media information.

For example, referring to fig. 6 and 7A, the user clicks the original content 601 of the target media information in the media information stream page shown in fig. 6, performs page jump, presents a content page of the original content of the target media information shown in fig. 7A, presents a comment function item 701 below the content page,

step 1603: and receiving comments input aiming at the target media information based on the comment function items in the content page.

For example, referring to fig. 7A-7B, clicking on the comment function item 701 in fig. 7A presents a comment input box as shown in fig. 7B for input of comment content through the comment input box 702, and by clicking on the "post" button, a comment is submitted.

Step 1604: and the client sends the comment aiming at the target media information to the server.

Step 1605: and when the server determines that the comment can be presented in the media information flow page as recommendation information, the server issues the relevant information of the comment to the client.

Here, the related information of the comment includes an ID of the comment, a user avatar, comment content, an ID of media information, and the like.

Step 1606: and the client presents the interaction prompt information in the graphic page.

Here, interactive prompt information is used to prompt that the comment can be presented on the media information stream page.

It should be noted that the presentation may be in the form of a dynamic special effect, for example, referring to fig. 8, the prompt message is first presented at the top of the page, and then slides to the right of the return icon, and changes from Biu icon plus "Biu succeeds and recommends to the top page" to Biu icon plus "Biu to the top page" and then to Biu icon. In this manner, the user can be guided to click on the return icon to return the media information stream page.

Step 1607: and the client determines the target media information corresponding to the comment according to the received related information.

Step 1608: and the client side responds to the operation of switching to the media information flow page and switches the content page to the media information flow page.

Step 1609: and when the client determines that the target media information is presented in the media information flow page, presenting a second information flow card corresponding to the target media information in the first interaction form in the area corresponding to the target media information.

Step 1610: the transparency of the second information stream card is gradually increased until the transparency of the second information stream card is 1.

Step 1611: and gradually reducing the transparency of the first information stream card corresponding to the target media information in the original form in the process of increasing the transparency of the second information stream card until the first information stream card is completely transparent.

Step 1612: and adjusting the presentation position corresponding to the media information under the target media information in the media information stream page so as to enable the target media information in the first interaction form to be presented completely.

Referring to fig. 9, in the process that the first information stream card gradually changes from opaque to transparent, and the second information stream card gradually changes from transparent to opaque, the information stream card 901 corresponding to the media information below the target media information gradually moves downward.

In the following, an exemplary application of the embodiments of the present invention in a practical application scenario will be described.

In practical implementation, when browsing the media information stream page, a user can click the media information in any information stream card and enter the content page of the corresponding media information. In the content page, the user can perform an interactive operation with respect to the media information. Here, the interactive operation includes operations of comment, like, collection, forwarding, and the like.

For example, referring to fig. 6 and 7A-7B, a user clicks an original content 601 of target media information in a media information stream page as shown in fig. 6, performs page skip, presents a content page of the original content of the target media information as shown in fig. 7A, presents a comment function item 701 below the content page, clicks a comment function item 701, presents a comment input box as shown in fig. 7B, to perform input of comment content through the comment input box 702, and submits a comment by clicking a "post" button.

After the interactive operation is completed, jumping to an interactive page, and presenting interactive prompt information to inform a user that the previous interactive operation is successful, and the interactive content information corresponding to the interactive operation is recommended to a home page for more users to see.

Here, the interactive prompt may be presented in the form of a dynamic special effect, see fig. 8, presenting the prompt first at the top of the page, then the prompt slides to the right of the return icon and succeeds from the Biu icon plus "Biu, and recommends to the home page" becoming the Biu icon plus "Biu to home page" and then becoming the Biu icon. In this manner, the user can be guided to click on the return icon to return the media information stream page.

It should be noted that the interaction prompt information may also be directly presented in the content page without performing page jump.

In practical implementation, when the user clicks the return icon of the return media information flow page according to the guidance, it can be seen that the "original content" in the media information flow page is converted into the form of "original content + interactive content".

Here, when the media information stream page is returned, a process of converting the "original content" into the "original content + interactive content" may be presented, or the "original content + interactive content" may be directly presented to replace the "original content".

Referring to fig. 9, in the process of converting the "original content" into the "original content + interactive content", the "original content" gradually becomes transparent, and meanwhile, the "original content + interactive content" is gradually presented until the "media information" is completely transparent, and the "original content + interactive content" is completely opaque.

It should be noted that, when the user browses the media information stream page, the interactive content information of other users may also be recommended to the media information stream page, and if the media information corresponding to the recommended interactive content information is in the visible region, the "media information" may be converted into "media information + interactive content information".

Here, the other user may be a user having a social relationship with the current user. In practical implementation, the comment promotion function can be set, namely whether the user A wants to make a comment on a new card generated by the user B; on the other hand, the comment information of the other user with the highest promotion degree can be attached to the comment of the user B.

The content presentation method based on media information stream according to the embodiment of the present invention is described below from the technical side. Fig. 17 is an optional flowchart of the content presentation method based on the media information stream according to the embodiment of the present invention, and referring to fig. 17, the content presentation method based on the media information stream according to the embodiment of the present invention includes:

step 1701: and the client sends the interactive content information corresponding to the interactive operation aiming at the media information to the server.

Step 1702: the server determines whether to present the interactive content information as recommendation information in the media information stream page, and if so, executes step 1703a and step 1703 b.

Step 1703 a: and presenting the interactive prompt information in the graphic page.

Step 1703 b: the server sends the relevant information of the interactive content information to the client.

Here, the related information of the interactive content information includes an ID of the interactive content information, a user avatar, interactive content, an ID of media information, and the like.

Step 1704: the client determines a first data stream card corresponding to the media information according to the received related information, and obtains the height of the first data stream card and the position away from the top of the whole information stream.

Step 1705: and determining a card template, and constructing a second information flow card according to the card template.

Here, the second information stream card carries media information and interactive content information. In practical implementation, the interactive content information is adaptively displayed in the area of the second information flow card corresponding to the interactive content information.

Step 1706: when the media information flow page is switched to, it is determined whether the first information flow card is located in the media information flow page, if so, step 1707 is executed.

Here, the first stream card is in a media stream page, which means that the first stream card is in a visible area.

Step 1707: a process is presented to switch a first information stream card to a second information stream card.

Here, a process of switching the first information stream card to the second information stream card will be described.

In some embodiments, a second information stream card is presented at a position corresponding to the first information stream card, at this time, the second information stream card is transparent, that is, the transparency is 0, and with the progress of the switching change process, the first information stream card gradually changes from opaque to completely transparent, that is, the transparency of the first information stream card gradually changes from 1 to 0; accordingly, the second information stream card gradually changes from transparent to completely opaque, that is, the transparency of the second information stream card gradually changes from 0 to 1.

It should be noted that the above process may also be completed before switching to the media information flow page, that is, when the media information flow page is presented, the switched state is directly presented, that is, the second information flow card is completely opaque, and the first information flow card is completely transparent.

Here, the switching change process of the card template is also involved in the process of switching the first information flow card to the second information flow card. The second information flow card essentially relates to a new card template, and in practical implementation, the template of the first information flow card needs to be converted into the template of the second information flow card.

Because the templates of the first information flow cards are different, and the templates of the corresponding second information flow cards are also different, a plurality of templates of the second information flow cards need to be developed.

Based on this, the second information flow card of the present application adopts a unified card template, the unified card template is UI1-1, which corresponds to UI1, and if the card template of the first information flow card is UI1, the first information flow card can be directly converted into UI 1-1; however, if the card template of the first information stream card is the UI2, the card template of the first information stream card is converted into the UI1 before being converted into the UI 1-1.

For example, referring to fig. 17, the card template of the first information stream card is in the left and right of the left of the upper drawing, and the corresponding card template of the second information stream card is in the left and right of the lower drawing. And the card template of some first information flow cards is the upper and lower pictures, and then the card template needs to be converted into the left picture and the right picture, and then the left picture and the right picture under the upper picture and the lower picture.

It should be noted that different card templates can be set for different types of information streams.

In some embodiments, switching may also be implemented in a compression translation manner, that is, a second information stream card is presented at a corresponding position of a first information stream card, and the first information stream card is moved to an area corresponding to media information in the second information stream card; or moving the media information in the first information flow card to an area corresponding to the media information in the second information flow card.

In practical implementation, during the process of switching the first information stream card to the second information stream card or after the switching is completed, the position of the associated card needs to be adaptively adjusted, for example, the card below is automatically moved downward.

After the switch is completed, the background of the second information flow card can be adjusted to be highlighted.

The invention has the following effects:

1. according to the invention, the first information flow card is switched to the second information flow card, and the positions of other information flow cards are adjusted, so that the whole information flow does not need to be reloaded in the whole process, and the whole experience of information flow interaction is improved.

2. According to the method and the system, the original content is converted into the original content and the interactive content, and the user can see the conversion process, so that the original content and the interactive content can be more intuitively and more deeply transmitted to the user through an interactive process and an action effect, and the perception of the user on the value and the influence brought by the interactive behavior of the user is enhanced.

Continuing to describe an exemplary structure of the media information stream-based content exhibition apparatus 455 provided by the embodiment of the present invention implemented as a software module, fig. 18 is an optional structural diagram of the virtual gift exchange apparatus provided by the embodiment of the present invention, as shown in fig. 18, the media information stream-based content exhibition apparatus provided by the embodiment of the present invention includes:

a presentation module 4551 configured to present a media information stream page including target media information;

a receiving module 4552, configured to receive an interaction operation for the target media information based on the media information stream page;

a switching module 4553, configured to, in response to the interaction operation, when it is determined that the target media information is present in the media information stream page, present a switching change process from an original form to a first interaction form of the target media information in an area corresponding to the target media information, and

In some embodiments, the receiving module 4552 is further configured to, in response to a viewing operation for the target media information, present a content page including original content of the target media information, and

In some embodiments, the apparatus further comprises:

In some embodiments, the switching module 4553 is further configured to, when the presentation form of the target media information is an information stream card, present a second information stream card corresponding to the target media information in the first interaction form, where a transparency of the second information stream card is a first transparency;

In some embodiments, the switching module 4553 is further configured to, when the presentation form of the target media information is an information stream card, move the first information stream card corresponding to the target media information in the original form out of the media information stream page along the target direction, and move the first information stream card out of the media information stream page along the target direction

In some embodiments, the switching module 4553 is further configured to present a switching change process of the target media information from the original form to the first interactive form in an area corresponding to the target media information when the number of the interactive operations is at least two, and

In some embodiments, the switching module 4553 is further configured to, when the presentation form of the target media information is an information stream card, adjust a display style of the information stream card corresponding to the target media information in the first interaction form, so that the display style of the information stream card is different from information stream cards corresponding to other media information in the media information stream page.

In some embodiments, the switching module 4553 is further configured to obtain an amount of information included in the interactive content;

In some embodiments, the switching module 4553 is further configured to adjust a presentation position corresponding to media information below the target media information in the media information stream page, so that the target media information in the first interaction form can be completely presented.

In some embodiments, the switching module 4553 is further configured to determine that, when the target media information in the first interaction modality is presented in the media information stream page, a change process of switching presentation of the target media information from the first interaction modality to a second interaction modality is performed, and

In some embodiments, the switching module 4553 is further configured to, when the presentation form of the target media information is an information stream card, obtain a first card template of a first information stream card corresponding to the target media information in an original form;

a form switching module, configured to determine, for an interaction operation corresponding to the target media information and performed before the target media information is presented, that when the target media information is presented in the media information stream page, a switching change process of the target media information from an original form to a first interaction form is presented in an area corresponding to the target media information, and

Embodiments of the present invention provide a storage medium having stored thereon executable instructions that, when executed by a processor, cause the processor to perform a method provided by embodiments of the present invention, for example, the method shown in fig. 3.

In some embodiments, the storage medium may be FRAM, ROM, PROM, EPROM, EEP ROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories.

In some embodiments, executable instructions may be written in any form of programming language (including compiled or interpreted languages), in the form of programs, software modules, scripts or code, and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

By way of example, executable instructions may correspond, but do not necessarily correspond, to files in a file system, may be stored in a portion of a file that holds other programs or data, such as in one or more scripts stored in a hypertext markup language (HTM L, HyperTextMarkup L engine) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

By way of example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices at one site or distributed across multiple sites and interconnected by a communication network.

The above description is only an example of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present invention are included in the protection scope of the present invention.

Claims

1. A content presentation method based on media information flow is characterized in that the method comprises the following steps:

presenting a media information stream page including target media information;

2. The method of claim 1, the receiving an interactive operation directed to the target media information comprising:

in response to the viewing operation aiming at the target media information, a content page comprising the original content of the target media information is presented, and

3. The method of claim 2, wherein after receiving the interactive operation for the target media information triggered based on the interactive function item, the method further comprises:

presenting interaction prompt information in the content page, wherein the interaction prompt information is used for prompting that the interaction content corresponding to the interaction operation can be presented in the media information flow page;

4. The method of claim 1, wherein the switching process of presenting the target media information from an original form to a first interactive form comprises:

when the presentation form of the target media information is an information stream card, presenting a second information stream card corresponding to the target media information in a first interaction form, wherein the transparency of the second information stream card is a first transparency;

5. The method of claim 1, wherein the switching process of presenting the target media information from an original form to a first interactive form comprises:

when the presentation form of the target media information is an information stream card, moving a first information stream card corresponding to the target media information in an original form out of the media information stream page along a target direction, and moving a second information stream card corresponding to the target media information in a first interaction form into the media information stream page along the target direction in the process of moving the first information stream card out.

6. The method of claim 1, wherein the presenting the switching change process of the target media information from the original form to the first interactive form in the area corresponding to the target media information comprises:

when the number of the interaction operations is at least two, the switching change process of the target media information from the original form to the first interaction form is presented in the area corresponding to the target media information, and

7. The method of claim 1, wherein after the switching process of presenting the target media information from an original form to a first interactive form, the method further comprises:

when the presentation form of the target media information is an information stream card, adjusting the display style of the information stream card corresponding to the target media information in the first interaction form, so that the display style of the information stream card is different from the information stream cards corresponding to other media information in the media information stream page.

8. The method of claim 1, wherein the switching process of presenting the target media information from an original form to a first interactive form comprises:

acquiring the information content contained in the interactive content;

9. The method of claim 1, wherein said adapting a presentation position in the media information stream page corresponding to the media information associated with the target media information comprises:

and adjusting the presentation position corresponding to the media information under the target media information in the media information stream page so as to enable the target media information in the first interaction state to be presented completely.

10. The method of claim 1, wherein after the switching process of presenting the target media information from an original form to a first interactive form, the method further comprises:

determining that the target media information in the first interaction form is presented in the media information stream page, presenting a switching change process of the target media information from the first interaction form to a second interaction form, and

11. The method of claim 1, wherein prior to presenting the transition process of the target media information from the original modality to the first interactive modality, the method further comprises:

when the presentation form of the target media information is an information stream card, acquiring a first card template of a first information stream card corresponding to the target media information in an original form;

12. A content presentation method based on media information flow is characterized in that the method comprises the following steps:

presenting a media information stream page including target media information;

13. An apparatus for content presentation based on media information stream, the apparatus comprising:

14. An electronic device, comprising:

a memory for storing executable instructions;

a processor, configured to execute the executable instructions stored in the memory to implement the method for presenting content based on media information stream according to any one of claims 1 to 12.

15. A storage medium storing executable instructions for causing a processor to perform the method for presenting content based on media information stream according to any one of claims 1 to 12 when executed.