CN110930194B - Elevator broadcasting control system - Google Patents
Elevator broadcasting control system Download PDFInfo
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- CN110930194B CN110930194B CN201911167248.6A CN201911167248A CN110930194B CN 110930194 B CN110930194 B CN 110930194B CN 201911167248 A CN201911167248 A CN 201911167248A CN 110930194 B CN110930194 B CN 110930194B
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- 238000004891 communication Methods 0.000 claims abstract description 60
- 238000001514 detection method Methods 0.000 claims abstract description 33
- 230000003993 interaction Effects 0.000 claims abstract description 19
- 238000013475 authorization Methods 0.000 claims description 12
- 238000007689 inspection Methods 0.000 claims description 7
- 230000000694 effects Effects 0.000 abstract description 8
- 230000001105 regulatory effect Effects 0.000 abstract 1
- 238000010586 diagram Methods 0.000 description 4
- 238000013480 data collection Methods 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 2
- 235000005911 diet Nutrition 0.000 description 2
- 230000037213 diet Effects 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 230000006978 adaptation Effects 0.000 description 1
- 238000012550 audit Methods 0.000 description 1
- 230000003796 beauty Effects 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000002349 favourable effect Effects 0.000 description 1
- 230000002045 lasting effect Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B5/00—Applications of checking, fault-correcting, or safety devices in elevators
- B66B5/0006—Monitoring devices or performance analysers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Business, Economics & Management (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Databases & Information Systems (AREA)
- Marketing (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computing Systems (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Environmental & Geological Engineering (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Indicating And Signalling Devices For Elevators (AREA)
Abstract
The invention discloses an elevator broadcasting control system, which is technically characterized by comprising a background server, a plurality of elevator broadcasting control terminals and a plurality of material terminals, wherein the elevator broadcasting control terminals comprise a manned detection module, a broadcasting module and a communication module, and the background server comprises a broadcasting control module and a man-machine interaction module. The manager can call the passenger entering time and the passenger leaving time of the elevator playing control terminal, and know the use frequency of the elevator through observing the passenger entering time and the passenger leaving time, the use duration of each day, the repetition degree of the use time and other information, so that the advertisement promotion mode of the elevator in different occasions can be regulated by selecting to send out a time period playing instruction, a continuous playing instruction or an effective playing instruction, and the promotion cost is saved under the condition of ensuring the advertisement promotion effect.
Description
Technical Field
The invention relates to the field of elevators, in particular to an elevator broadcasting control system.
Background
In recent years, with the advancement of town and the improvement of living standard of residents, an elevator has become an indispensable vertical transportation means in production and living of common people. And the elevator is used as an indoor vertical public transportation means, is extremely frequently used, and the existing elevator is not satisfied with a simple transportation function any more and generally has an advertising popularization function.
Advertising is a promotional means of widely delivering information to the public through a form of media disclosure for a particular need. The advertising channels are many, and along with the common application of elevators, elevator advertisements become a novel advertising channel.
Many elevators in the prior art are provided with advertisement playing devices to play advertisements. However, the existing elevator advertisement is always continuously played, and the playing mode is only suitable for elevators with extremely high use frequency, and for elevators with relatively low use frequency, in most of the time of advertisement playing, the elevator is not used by people, so that the effect of popularization cannot be achieved, power is wasted, and the popularization cost is increased.
Disclosure of Invention
Aiming at the defects existing in the prior art, the invention aims to provide an elevator broadcasting control system which can adjust the advertisement popularization modes of elevators in different occasions and save the popularization cost under the condition of ensuring the advertisement popularization effect.
In order to achieve the above purpose, the present invention provides the following technical solutions: the elevator broadcasting control system comprises a background server, a plurality of elevator broadcasting control terminals and a plurality of material terminals, wherein the elevator broadcasting control terminals and the material terminals are connected with the background server, the material terminals are used for collecting advertisement materials and sending the advertisement materials to the background server, the background server sends the advertisement materials to each elevator broadcasting control terminal, and the elevator broadcasting control terminals are used for broadcasting the advertisement materials;
The elevator playing control terminal comprises a manned detection module, a playing module and a communication module, wherein the manned detection module is configured with a manned detection strategy, the manned detection strategy comprises that the manned detection module sends an entering signal to the playing module when detecting that passengers enter an elevator, the manned detection module sends an exiting signal to the playing module when detecting that all passengers leave the elevator, and the manned detection module records the sending time of the entering signal and the exiting signal and sends the entering signal to the communication module;
the communication module is configured with a communication strategy, and the communication strategy comprises the steps that the communication module receives an entering signal and an exiting signal sent by the manned detection module, sends the entering signal and the exiting signal to the background server;
The background server comprises a play control module and a man-machine interaction module, wherein the man-machine interaction module acquires calling information input by a manager and calls all entering signals and exiting signal sending time of an elevator playing control terminal in the calling time according to the calling information, and the calling information comprises ID information of the elevator playing control terminal to be called and the calling time; the man-machine interaction module acquires a time period playing instruction and playing time period information selected by a manager according to the use frequency of the elevator, the daily use duration and the use time repetition, or a continuous playing instruction, or an effective playing instruction and ID information of an elevator playing control terminal, and sends the playing instruction and the playing time period information to the playing control module, wherein the playing time period information comprises playing start time and playing stop time;
the playing control module sends a time period playing instruction and playing time period information, or a continuous playing instruction or an effective playing instruction to the elevator playing control terminal according to the ID information of the elevator playing control terminal;
the communication strategy further comprises that the communication module receives a time period playing instruction and playing time period information sent by the playing control module, or continuously plays the instruction, or effectively plays the instruction and sends the instruction to the playing module;
The playing module is configured with a playing switching strategy, the playing switching strategy comprises a continuous playing step, an effective playing step and a time period playing step, the playing module enters the continuous playing step after receiving a continuous playing instruction of the communication module, and the continuous playing step comprises the step that the playing module continuously plays advertisement materials; the playing module receives an effective playing instruction of the communication module and then enters an effective playing step, wherein the effective playing step comprises the steps that the playing module starts to play advertisement materials after receiving an entering signal and stops playing the advertisement materials after receiving an exiting signal; the playing module receives a playing instruction of the time period of the communication module and then enters a playing step of the time period, wherein the playing step of the time period comprises the steps of receiving playing time period information of the communication module by the playing module and playing advertisement materials on time.
As a further improvement of the invention, the background server also comprises an auditing module, wherein the auditing module is configured with an auditing strategy, the auditing strategy comprises that the auditing module receives the advertising materials sent by the material terminal and acquires the ID information of the material terminal, and the auditing module sends the advertising materials to the man-machine interaction module for auditing; the man-machine interaction module sends the inspected advertisement materials to the inspection module, and marks the unqualified reasons for the inspection of the advertisement materials when the inspection of the advertisement materials is unqualified; the auditing strategy also comprises that the auditing module receives the audited advertising materials, sends the advertising materials which are not qualified in auditing and the reasons which are not qualified in auditing back to the material terminal, and sends the advertising materials which are qualified in auditing to the elevator broadcasting control terminal;
The communication module comprises a preference information collection strategy, wherein the preference information collection strategy comprises a step of connecting with a communication terminal carried by a passenger through a wireless network and collecting passenger preference information after acquiring the authorization of the passenger communication terminal, the passenger preference information comprises relevant browsing information and browsing time of the passenger in a preset collection time, and the communication module transmits the passenger preference information to the playing module;
The elevator playing control terminal also comprises a plurality of floor input modules, wherein the floor input modules are used for detecting arriving floors input by passengers, and the floor input modules are arranged in each floor; the playing module also comprises a playing material selection strategy, wherein the playing material selection strategy comprises a playing time pre-judging step, a playing material time matching step and a playing material content matching step;
the playing time pre-judging step comprises the steps that the elevator playing control terminal obtains an arrival floor input by a passenger through a floor input module and a floor where the passenger is located, judges the residence time of the passenger in an elevator, and enters a playing material time matching step;
The step of matching the playing material time comprises the step of selecting an advertisement material group matched with the time by the elevator playing control terminal according to the stay time, directly playing any advertisement material in the advertisement material group when the playing module does not receive the passenger preference information, and entering the step of matching the playing material content when the playing module receives the passenger preference information;
the step of matching the content of the playing materials comprises the step that the elevator playing control terminal selects advertisement materials from the advertisement material groups matched in time to play through passenger preference information.
As a further development of the invention, the people detection module is configured as a pressure sensor, which is arranged under the floor of the elevator car.
As a further improvement of the invention, the pressure sensor is provided with a plurality of pressure sensors.
As a further improvement of the invention, the man-machine detection module is configured as a man-image collector, which is arranged on top of the elevator car.
As a further improvement of the invention, the playing module comprises a video playing unit and an audio playing unit.
As a further improvement of the invention, the audio playing unit comprises a volume adjusting switch, and the volume adjusting switch is arranged on the side wall of the elevator car.
As a further improvement of the invention, the setting range of the calling time is 1-30 days.
As a further improvement of the present invention, the material terminal is configured as a mobile terminal.
As a further improvement of the invention, the mobile terminal is a smart phone.
The invention has the beneficial effects that: through setting up of backstage server, a plurality of elevator broadcast accuse terminal and a plurality of material terminal, the manager can call the passenger entering time and the passenger departure time of elevator broadcast accuse terminal to through the observation to passenger entering time and passenger departure time know the frequency of use of elevator, information such as the use duration and the use time repetition degree of each day, thereby select to send time quantum broadcast instruction, lasting broadcast instruction or effectively broadcast instruction and adjust the advertisement popularization mode of different occasion elevators, be favorable to practicing thrift the popularization cost. When the playing module does not collect the passenger preference information, the elevator playing control terminal plays the advertisement materials with matched time, so that the advertisement materials are optimally put in time, and the popularization effect of the advertisement materials is improved; when the playing module collects the passenger preference information, the elevator playing control terminal plays advertisement materials with matched time and content, so that the advertisement materials are optimally put in time and content, and the popularization effect of the advertisement materials is further improved. Therefore, the elevator broadcasting control system can adjust the advertisement popularization modes of elevators in different occasions, and saves the popularization cost under the condition of ensuring the advertisement popularization effect.
Drawings
FIG. 1 is a schematic diagram of a system architecture of the present invention;
fig. 2 is a schematic diagram of an architecture of an elevator broadcast control terminal;
fig. 3 is a communication schematic diagram of a background server and an elevator broadcast control terminal;
FIG. 4 is a flow chart of a play material selection strategy;
fig. 5 is a schematic diagram of an audit of advertising material.
Reference numerals: 1. a background server; 11. a play control module; 12. a man-machine interaction module; 13. an auditing module; 2. an elevator broadcasting control terminal; 21. a manned detection module; 22. a playing module; 23. a communication module; 24. a floor input module; 3. and a material terminal.
Detailed Description
The invention will now be described in further detail with reference to the drawings and examples.
Referring to fig. 1, an elevator broadcasting control system of the present embodiment includes a background server 1, a plurality of elevator broadcasting control terminals 2 and a plurality of material terminals 3, wherein the elevator broadcasting control terminals 2 and the material terminals 3 are connected with the background server 1, the material terminals 3 are used for collecting advertisement materials and transmitting the advertisement materials to the background server 1, the background server 1 transmits the advertisement materials to each elevator broadcasting control terminal 2, and the elevator broadcasting control terminals 2 are used for broadcasting the advertisement materials; the material terminal 3 is configured as a mobile terminal such as a notebook computer, a smart phone, or the like, and the client transmits the advertisement material to the background server 1 through the material terminal 3.
Referring to fig. 2, the elevator playing control terminal 2 includes a manned detection module 21, a playing module 22 and a communication module 23, where the manned detection module 21 is configured with a manned detection policy, and the manned detection policy includes that when the manned detection module 21 detects that passengers enter the elevator, an entering signal is sent to the playing module 22, and when the manned detection module 21 detects that all passengers leave the elevator, an exiting signal is sent to the playing module 22, and the manned detection module 21 records the sending time of the entering signal and the exiting signal and sends the entering signal to the communication module 23.
The people detection module 21 can be configured as a pressure sensor or a person collector, the pressure sensor being arranged under the floor of the elevator car and the pressure sensor being provided with a plurality of sensors to improve accuracy, the person collector being arranged at the top of the elevator car. When a passenger enters the elevator, the pressure sensor or the portrait collector detects the passenger entering and feeds back to the playing module 22, and meanwhile feeds back the passenger entering time to the playing module 22; when the passenger leaves the elevator, the pressure sensor or the portrait collector detects the passenger leaving and feeds back to the playing module 22, and at the same time feeds back the passenger leaving time to the playing module 22.
Referring to fig. 2, the communication module 23 is configured with a communication policy including that the communication module 23 receives an entry signal and an exit signal emission time emitted from the man detection module 21 and transmits them to the background server 1.
Referring to fig. 3, the background server 1 includes a play control module 11 and a man-machine interaction module 12, where the man-machine interaction module 12 obtains the call information input by a manager and calls all the incoming signals and outgoing signal sending times of the elevator playing control terminal 2 in the call time according to the call information, and the call information includes the ID information and the call time of the elevator playing control terminal 2 to be called; the man-machine interaction module (12) obtains a time period playing instruction and playing time period information selected by a manager according to the use frequency of the elevator, the daily use duration and the use time repetition, or continuous playing instruction, or effective playing instruction and ID information of the elevator playing control terminal 2, and sends the playing instruction and the playing time period information to the playing control module 11, wherein the playing time period information comprises playing start time and playing stop time.
Referring to fig. 3, the operator input retrieval time ranges from 1 to 30 days. After the operator inputs the ID information and the calling time of the elevator playing control terminal 2 through the man-machine interaction module 12 as required, the man-machine interaction module 12 calls and displays all the entering signals and the exiting signals of the elevator playing control terminal 2 within the calling time, and the manager selects and sends a time period playing instruction, a continuous playing instruction or an effective playing instruction according to the use frequency, the daily use duration and the use time repetition degree of the elevator, and the operator also sets the playing start time and the playing stop time when sending the time period playing instruction. For example, when the elevator is located in a mall and is basically used all the time, the manager can send out a continuous playing instruction; when the elevator is positioned in a hotel and the use frequency is not high, a manager can send out an effective playing instruction; when the elevator is positioned in the teaching building and is basically used only in the class time, the manager can send out a time period playing instruction and set the playing time period information according to the time required to be used.
Referring to fig. 3, the play control module 11 transmits a time period play instruction and play time period information, or a continuous play instruction, or a valid play instruction to the elevator play control terminal 2 according to the ID information of the elevator play control terminal 2.
Referring to fig. 3, the communication policy further includes the communication module 23 receiving the playing instruction and the playing time period information sent by the playing control module 11, or the continuous playing instruction, or the active playing instruction, and sending the received playing instruction and the playing time period information to the playing module 22.
Referring to fig. 3, the playing module 22 is configured with a playing switching policy, where the playing switching policy includes a continuous playing step, an effective playing step and a time playing step, and the playing module 22 enters the continuous playing step after receiving a continuous playing instruction of the communication module 23, and the continuous playing step includes the playing module 22 continuously playing advertisement materials; the playing module 22 receives the effective playing instruction of the communication module 23 and then enters an effective playing step, wherein the effective playing step comprises the steps that the playing module 22 starts to play the advertisement materials after receiving the entering signal and stops playing the advertisement materials after receiving the leaving signal; the playing module 22 receives the playing instruction of the time slot of the communication module 23 and then enters a time slot playing step, and the time slot playing step comprises the step that the playing module 22 receives the playing time slot information of the communication module 23 and plays the advertisement materials on time.
When the playing module 22 receives the continuous playing instruction, continuously playing the advertisement materials; when the playing module 22 receives the effective playing instruction, the advertisement material starts to be played only after receiving the entering signal sent by the manned detection module 21, and stops playing the advertisement material after receiving the leaving signal sent by the manned detection module 21; when the play module 22 receives the time period play instruction, the advertisement material is played only for the time period between the play start time and the play stop time. The playing module 22 can save electric energy and reduce the advertisement promotion cost when not playing advertisement materials. Therefore, operators can adjust the advertisement promotion modes of the elevators in different occasions by inputting different instructions, and the promotion cost is saved under the condition of ensuring the advertisement promotion effect.
Referring to fig. 2, the communication module 23 includes a preference information collection policy, which includes a connection with a communication terminal carried by a passenger through a wireless network and collects passenger preference information after obtaining authorization of the passenger communication terminal, wherein the passenger preference information includes related browsing information and browsing time of the passenger within a preset collection time, and the communication module 23 transmits the passenger preference information to the playing module 22.
The preset collection time may be set to 3 days before the collection of the passenger preference information; the communication terminal carried by the passenger can be a mobile phone, a notebook computer, a tablet computer and the like, when the communication terminal carried by the passenger is connected with the communication module 23 through a wireless network, the communication module 23 sends a data collection authorization request to the client, after the passenger confirms the authorization, the communication module 23 collects passenger preference information and sends the passenger preference information to the playing module 22, the authorization comprises temporary authorization and permanent authorization, and when the passenger is permanently authorized, the communication terminal directly collects the passenger preference information of the passenger communication terminal without sending the data collection authorization request to the passenger communication terminal again.
Referring to fig. 2 and 4, the elevator broadcasting control terminal 2 further includes a plurality of floor input modules 24, the floor input modules 24 are used for detecting arrival floors input by passengers, and the floor input modules 24 are disposed in each floor; the playing module 22 further includes a playing material selection policy, where the playing material selection policy includes a playing time pre-judging step, a playing material time matching step, and a playing material content matching step.
Each floor of the elevator is provided with a floor input module 24, and passengers can input floors to be reached in the elevator waiting process, so that elevator dispatching is facilitated.
The playing time pre-judging step comprises the steps that an elevator playing control terminal 2 obtains an arrival floor input by a passenger through a floor input module 24 and a floor where the passenger is located, judges the stay time of the passenger in an elevator, and enters a playing material time matching step; the step of matching the playing material time comprises the step of selecting an advertisement material group matched in time by the elevator playing control terminal 2 according to the stay time, directly playing any advertisement material in the advertisement material group when the playing module 22 does not receive the passenger preference information, and entering the step of matching the playing material content when the playing module 22 receives the passenger preference information; the step of matching the content of the playing materials comprises the step that the elevator playing control terminal 2 selects advertisement materials from the advertisement material groups matched in time for playing through passenger preference information.
The elevator broadcasting control terminal 2 groups in advance according to the broadcasting time length of the advertisement materials and marks according to the broadcasting content category, for example, the advertisement materials can be grouped every 3 seconds according to the broadcasting time, for example, 7 seconds of advertisement materials are grouped into 6-9 seconds of material groups, 11 seconds of advertisement materials are grouped into 9-12 seconds of material groups, each material group does not comprise a front end critical value but comprises a rear end critical value, namely 15 seconds of advertisement materials are grouped into 12-15 seconds of material groups. The advertisement materials are marked according to the broadcasting content, for example, the advertisement content is marked as an audience male or an audience female according to the audience, the advertisement materials are marked as a wearing type, a diet type, a housing type, a travel type according to the clothing and eating residence, the advertisement materials are marked as a sport type, a beauty type, an entertainment type, a science and technology type according to the field, and each advertisement material is provided with a plurality of marks according to the content.
The elevator broadcasting control terminal 2 selects the advertisement material group with the matched time according to the stay time, which material group the stay time is located in, namely, selects the advertisement material group. When the playing module 22 does not collect the passenger preference information, the elevator playing control terminal 2 plays any advertisement material in the advertisement material group matched with the time; when the playing module 22 collects the passenger preference information, keywords such as audience men, diets, science and technology are extracted according to the passenger preference information, and advertisement materials with the most repeated keywords with the passenger preference information are selected from the advertisement material groups matched with the playing time according to the passenger preference information. The elevator broadcasting control terminal 2 plays advertisement materials with matched time and matched content, so that the advertisement materials are optimally put in time and content, the content of the advertisement materials is easier to attract passengers to pay attention, and the popularization effect of the advertisement materials is further improved.
For example, when the a-passenger arrives at the building 10 from the building 1 in advance, the communication module 23 is connected with the mobile phone carried by the a-passenger by wireless and sends a data collection authorization request to the mobile phone carried by the a-passenger, and after the a-passenger confirms the authorization request, the communication module 23 collects the preference information of the a-passenger by the browsing record of the mobile phone software and transmits the preference information to the playing module 22. When the floor key of the floor 10 is pressed by the passenger A from the floor input module 24 of the floor 1, the elevator playing control terminal 2 judges that the residence time of the passenger A is 14 seconds according to the database, so the elevator playing control terminal 2 firstly selects a 12-15 second material group, then selects advertisement materials which are the most repeated with the keywords of the passenger A preference information in the 12-15 second material group according to the keywords of the passenger A preference information, and when the passenger A enters the elevator, the advertisement materials begin to be played.
If the A passenger refuses the authorization request, any advertisement material in the 12-15 second material group is played when the A passenger enters the elevator.
The playing module 22 comprises a video playing unit and an audio playing unit, wherein the audio playing unit comprises a volume adjusting switch, and the volume adjusting switch is arranged on the side wall of the elevator car. The video playing unit and the audio playing unit can improve the attention of passengers to advertisements, and the volume adjusting switch is beneficial to the passengers to automatically adjust the volume of the advertisements.
Referring to fig. 5, the background server 1 further includes an auditing module 13, where the auditing module 13 is configured with an auditing policy, and the auditing policy includes that the auditing module 13 receives the advertisement material sent by the material terminal 3 and obtains the ID information of the material terminal 3, and the auditing module 13 sends the advertisement material to the man-machine interaction module 12 for auditing; the man-machine interaction module 12 sends the inspected advertising materials to the inspection module 13, and marks the unqualified reasons for the inspection of the advertising materials when the inspection of the advertising materials is unqualified; the auditing policy further comprises that the auditing module 13 receives the audited advertising materials, sends the advertising materials with the unqualified auditing and the unqualified auditing reasons back to the material terminal 3, and sends the advertising materials with the qualified auditing to the elevator broadcasting control terminal 2. The auditing module 13 is arranged to realize the auditing of each advertising material, and the advertising material with unqualified auditing is marked with unqualified auditing reasons and sent back to the material terminal 3, so that a customer can know the unqualified auditing reasons and correspondingly modify the advertising material.
The above is only a preferred embodiment of the present invention, and the protection scope of the present invention is not limited to the above examples, and all technical solutions belonging to the concept of the present invention belong to the protection scope of the present invention. It should be noted that modifications and adaptations to the present invention may occur to one skilled in the art without departing from the principles of the present invention and are intended to be within the scope of the present invention.
Claims (9)
1. An elevator broadcast control system which is characterized in that: the system comprises a background server (1), a plurality of elevator broadcasting control terminals (2) and a plurality of material terminals (3), wherein the elevator broadcasting control terminals (2) and the material terminals (3) are connected with the background server (1), the material terminals (3) are used for collecting advertisement materials and sending the advertisement materials to the background server (1), the background server (1) sends the advertisement materials to each elevator broadcasting control terminal (2), and the elevator broadcasting control terminals (2) are used for playing the advertisement materials;
The elevator playing control terminal (2) comprises a manned detection module (21), a playing module (22) and a communication module (23), wherein the manned detection module (21) is configured with a manned detection strategy, the manned detection strategy comprises that when the manned detection module (21) detects that passengers enter an elevator, an entering signal is sent to the playing module (22), when the manned detection module (21) detects that all the passengers leave the elevator, an exiting signal is sent to the playing module (22), and the manned detection module (21) records the entering signal and the exiting signal sending time and sends the entering signal to the communication module (23);
The communication module (23) is configured with a communication strategy, and the communication strategy comprises the steps that the communication module (23) receives an entering signal and an exiting signal sent by the manned detection module (21) and sends the entering signal and the exiting signal to the background server (1);
The background server (1) comprises a play control module (11) and a man-machine interaction module (12), wherein the man-machine interaction module (12) acquires calling information input by a manager and calls all entering signals and exiting signal sending time of the elevator playing control terminal (2) in calling time according to the calling information, and the calling information comprises ID information and calling time of the elevator playing control terminal (2) to be called; the man-machine interaction module (12) acquires a time period playing instruction and playing time period information selected by a manager according to the use frequency of the elevator, the daily use duration and the use time repetition degree, or continuously playing instruction, or effectively playing instruction and sending the instruction and the ID information of the elevator playing control terminal (2) to the playing control module (11), wherein the playing time period information comprises playing start time and playing stop time;
the playing control module (11) sends a time period playing instruction and playing time period information, or a continuous playing instruction or an effective playing instruction to the elevator playing control terminal (2) according to the ID information of the elevator playing control terminal (2);
the communication strategy further comprises that the communication module (23) receives a time period playing instruction and playing time period information sent by the playing control module (11), or continuously plays the instruction, or effectively plays the instruction and sends the instruction to the playing module (22);
The playing module (22) is configured with a playing switching strategy, the playing switching strategy comprises a continuous playing step, an effective playing step and a time playing step, the playing module (22) enters the continuous playing step after receiving a continuous playing instruction of the communication module (23), and the continuous playing step comprises the step that the playing module (22) continuously plays advertisement materials; the playing module (22) receives an effective playing instruction of the communication module (23) and then enters an effective playing step, wherein the effective playing step comprises the steps that the playing module (22) starts playing advertisement materials after receiving an entering signal and stops playing the advertisement materials after receiving an exiting signal; the playing module (22) receives a time period playing instruction of the communication module (23) and then enters a time period playing step, wherein the time period playing step comprises the steps that the playing module (22) receives playing time period information of the communication module (23) and plays advertisement materials on time;
The communication module (23) comprises a preference information collection strategy, wherein the preference information collection strategy comprises a step of connecting with a communication terminal carried by a passenger through a wireless network and collecting passenger preference information after acquiring authorization of the passenger communication terminal, the passenger preference information comprises relevant browsing information and browsing time of the passenger in a preset collection time, and the communication module (23) transmits the passenger preference information to the playing module (22);
The elevator playing control terminal (2) further comprises a plurality of floor input modules (24), wherein the floor input modules (24) are used for detecting arrival floors input by passengers, and the floor input modules (24) are arranged in each floor; the playing module (22) further comprises a playing material selection strategy, wherein the playing material selection strategy comprises a playing time pre-judging step, a playing material time matching step and a playing material content matching step;
The playing time pre-judging step comprises the steps that the elevator playing control terminal (2) acquires an arrival floor input by a passenger through a floor input module (24) and a floor where the passenger is located, judges the stay time of the passenger in an elevator, and enters a playing material time matching step;
The step of matching the playing material time comprises the step of selecting an advertisement material group matched in time by the elevator playing control terminal (2) according to the stay time, directly playing any advertisement material in the advertisement material group when the playing module (22) does not receive the passenger preference information, and entering the step of matching the playing material content when the playing module (22) receives the passenger preference information;
the step of matching the content of the playing materials comprises the step that the elevator playing control terminal (2) selects advertisement materials from advertisement material groups matched in time for playing through passenger preference information;
The background server (1) further comprises an auditing module (13), the auditing module (13) is configured with an auditing strategy, the auditing strategy comprises that the auditing module (13) receives advertisement materials sent by the material terminal (3) and acquires ID information of the material terminal (3), and the auditing module (13) sends the advertisement materials to the man-machine interaction module (12) for auditing; the man-machine interaction module (12) sends the inspected advertising materials to the inspection module (13), and marks unqualified reasons for inspecting the advertising materials when the advertising materials are unqualified; the auditing strategy also comprises that the auditing module (13) receives the audited advertising materials, sends the advertising materials with unqualified auditing and unqualified auditing reasons back to the material terminal (3), and sends the advertising materials with qualified auditing to the elevator broadcasting control terminal (2).
2. An elevator broadcast control system according to claim 1, characterized in that: the people-carrying detection module (21) is configured as a pressure sensor, which is arranged under the floor of the elevator car.
3. An elevator broadcast control system according to claim 2, characterized in that: the pressure sensor is provided in plurality.
4. An elevator broadcast control system according to claim 1, characterized in that: the manned detection module (21) is configured as a portrait collector, and the portrait collector is arranged at the top of the elevator car.
5. An elevator broadcast control system according to claim 1, characterized in that: the playing module (22) comprises a video playing unit and an audio playing unit.
6. The elevator broadcast control system of claim 5, wherein: the audio playing unit comprises a volume adjusting switch, and the volume adjusting switch is arranged on the side wall of the elevator car.
7. An elevator broadcast control system according to claim 1, characterized in that: the setting range of the calling time is 1-30 days.
8. An elevator broadcast control system according to claim 1, characterized in that: the material terminal (3) is configured as a mobile terminal.
9. The elevator broadcast control system of claim 8, wherein: the mobile terminal is a smart phone.
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