CN110363604B - Page generation method and device - Google Patents
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Abstract
The application discloses a page generation method and device. One embodiment of the above method comprises: receiving a page generation request, wherein the page generation request comprises screening conditions of item information which is contained in a page to be generated and displayed at different display positions by a user; determining an article information set meeting the screening condition; acquiring the click times and the browsing times of the article information in the article information set at different display positions of a historical page to obtain a click time set and a browsing time set; determining a first display weight of the item information in the item information set on the page to be generated according to the click times set and the browsing times set to obtain a first display weight set; and generating a page based on the first display weight set and the item information set. This embodiment makes the generated page more targeted.
Description
Technical Field
The application relates to the technical field of computers, in particular to the technical field of internet, and particularly relates to a page generation method and device.
Background
With the development of the internet, electronic commerce becomes an indispensable part of people's daily life. Generally, when a user uses a terminal device to perform online shopping, a lot of commodity information is received on a page of an e-commerce website. The hot commodity information is displayed on a commodity information list page, and the method is the most common and simplest commodity recommendation method at present.
Disclosure of Invention
The embodiment of the application provides a page generation method and device.
In a first aspect, an embodiment of the present application provides a page generation method, where a page generation request is received, where the page generation request includes a screening condition of item information that is included in a page to be generated and displayed at different display positions by a user; determining an article information set meeting the screening condition; acquiring the click times and the browsing times of the article information in the article information set at different display positions of a historical page to obtain a click time set and a browsing time set; determining a first display weight of the item information in the item information set on the page to be generated according to the click times set and the browsing times set to obtain a first display weight set; and generating a page based on the first display weight set and the item information set.
In some embodiments, the determining, according to the set of click times and the set of browsing times, a first display weight of the item information in the item information set on the page to be generated includes: determining a first click frequency subset and a first browsing frequency subset of the information of the single article at different display positions and determining a second click frequency subset and a second browsing frequency subset of the information of the different article displayed at the single display position according to the click frequency set and the browsing frequency set; for each item information, determining a first click rate of the item information at different display positions based on a first click time subset and a first browsing time subset of the item information; for each display position, determining a second click rate of different item information displayed at the display position based on a second click frequency subset and a second browsing frequency subset of different item information displayed at the display position; and determining the first display weight based on the first click rate and the second click rate.
In some embodiments, the determining a first click rate of the item information at different display positions based on the first subset of click times and the first subset of browsing times of the item information includes: determining the average click rate of the item information in the item information set according to the click number set and the browsing number set; and determining the first click rate according to the first click frequency subset, the first browsing frequency subset and the average click rate.
In some embodiments, the determining the first display weight based on the first click rate and the second click rate includes: determining browsing weights of different display positions according to all values in the first browsing frequency subset; and determining the first display weight based on the first click rate, the second click rate and the browsing weight.
In some embodiments, the above method further comprises: acquiring historical behavior data of the user; and determining the portrait information of the user according to the historical behavior data.
In some embodiments, the generating a page based on the first display weight set and the item information set includes: determining a matching degree of the article information and the user's portrait information for each article information; obtaining a second display weight according to the first display weight and the matching degree of the article information; and generating a page based on a second display weight set consisting of the second display weights and the item information set.
In some embodiments, the item information includes a category to which the item belongs, a brand of the item, and a price of the item, and the representation information includes a category of interest, a preferred brand, and a consumption price zone of the user; and the above-mentioned every article information, confirm the matching degree of the above-mentioned article information and above-mentioned users' portrait information, comprising: determining a first matching degree according to the classification of the article in the article information and the interested classification of the user; determining a second matching degree according to the brand of the article in the article information and the preferred brand of the user; determining a third matching degree according to the price of the article in the article information and the consumption price interval of the user; and determining the matching degree according to the first matching degree, the second matching degree, the third matching degree and a preset weight coefficient.
In some embodiments, the generating a page based on the first display weight set and the item information set includes: arranging the article information in the article information set in a descending order according to a first display weight or a second display weight to obtain a first article information sequence; dividing the first article information sequence into a plurality of subsequences according to a preset dividing coefficient; for each subsequence, reordering the item information in the subsequence; combining the reordered subsequences according to the sequence of the subsequences before reordering in the first article information sequence to obtain a second article information sequence; and generating a page according to the second item information sequence.
In some embodiments, the reordering, for each sub-sequence, the information of the items in the sub-sequence includes: for each subsequence, determining article information which is not selected in the subsequence; based on the unselected item information, performing the following sorting steps: randomly selecting one item information from the unselected item information; recording the selection times of the subsequence and determining that the position of the selected article information in the subsequence formed after the subsequence is reordered is the same as the selection times; detecting whether the difference between the division coefficient and the selection times is greater than 1; in response to determining that the difference between the division coefficient and the selection times is not greater than 1, ending the sorting step; and in response to the fact that the difference between the dividing coefficient and the selection times is larger than 1, updating the information of the unselected articles in the subsequence, and continuing to execute the sorting step.
In a second aspect, an embodiment of the present application provides a page generating apparatus, including: the device comprises a request receiving unit, a page generation unit and a display unit, wherein the request receiving unit is used for receiving a page generation request which comprises screening conditions of item information which is contained in a page to be generated and displayed at different display positions by a user; an information screening unit for determining an article information set satisfying the screening condition; the statistical data acquisition unit is used for acquiring the click times and the browsing times of the article information in the article information set at different display positions of the historical page to obtain a click time set and a browsing time set; a first weight determining unit, configured to determine, according to the click number set and the browsing number set, a first display weight of the item information in the item information set on the page to be generated, so as to obtain a first display weight set; and the page generating unit is used for generating a page based on the first display weight set and the item information set.
In a third aspect, an embodiment of the present application provides a server, including: one or more processors; a storage device, configured to store one or more programs, which when executed by the one or more processors, cause the one or more processors to implement the method described in any of the above embodiments.
In a fourth aspect, the present application provides a computer-readable medium, on which a computer program is stored, and the computer program is executed by a processor to implement the method described in any one of the above embodiments.
The page generation method and device provided by the embodiment of the application firstly receive a page generation request sent by a user through a terminal, the page generation request may include screening conditions of item information displayed at different display positions and contained in a page to be generated by the user, then determine an item information set meeting the screening conditions, then obtain click times and browsing times of the item information in the item information set at different display positions of a history page, obtain a click time set and a browsing time set, determine a first display weight of each item information on the page to be generated based on the obtained information, obtain a first display weight set, and finally generate the page based on the first display weight set and the item information set. According to the method and the device, the influence of the existing heat of the item information and the display position in the page on the existing heat of the item is comprehensively considered when the item information page is generated, so that the generated page has higher pertinence.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:
FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a page generation method according to the present application;
FIG. 3 is a schematic diagram of an application scenario of a page generation method according to the present application;
FIG. 4 is a flow diagram of another embodiment of a page generation method according to the present application;
FIG. 5 is a flow diagram of yet another embodiment of a page generation method according to the present application;
FIG. 6 is a schematic block diagram of one embodiment of a page generation apparatus according to the present application;
FIG. 7 is a schematic block diagram of a computer system suitable for use to implement a server according to embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 illustrates an exemplary system architecture 100 to which embodiments of the page generation method or page generation apparatus of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may have various communication client applications installed thereon, such as a web browser application, a shopping application, a search application, an instant messaging tool, a mailbox client, social platform software, and the like.
The terminal devices 101, 102, 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, motion Picture Experts compression standard Audio Layer 3), MP4 players (Moving Picture Experts Group Audio Layer IV, motion Picture Experts compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The server 105 may be a server providing various services, such as a background web server providing support for web pages displayed on the terminal devices 101, 102, 103. The background web server may analyze and perform other processing on the received data such as the web page request, and feed back a processing result (e.g., web page data) to the terminal device.
It should be noted that the page generation method provided in the embodiment of the present application is generally executed by the server 105, and accordingly, the page generation apparatus is generally disposed in the server 105.
The server may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to FIG. 2, a flow 200 of one embodiment of a page generation method according to the present application is shown. The page generation method of the embodiment comprises the following steps:
In this embodiment, an execution subject of the page generation method (e.g., a server shown in fig. 1) may receive a page generation request from a terminal with which a user browses a web page through a wired connection manner or a wireless connection manner. The page generation request includes a screening condition of item information included in a page to be generated by a user, the page to be generated may include a plurality of display positions, and the item information may be displayed at the display positions. It is to be understood that, in order to distinguish the above display positions, each display position may be represented by an identifier of each display position.
The filtering condition may be information input by the user in the item search box, or may be a filtering condition corresponding to a click operation of the user on a webpage of the e-commerce website. For example, a user may enter information in an item search box. Further, the user may click on filtering conditions (including brand, price, material, etc.) in the displayed page to further filter the item information. In addition, the user may also click on "men's gym" at a web page of the e-commerce website to filter men's clothing.
The item information may include various information for distinguishing the item, and may include, for example, a name of the item, a category to which the item belongs, a price of the item, one or more keywords corresponding to the item, a brand of the item, and the like.
It should be noted that the above-mentioned wireless connection means may include, but is not limited to, 3G/4G connection, WiFi connection, bluetooth connection, WiMAX connection, Zigbee connection, uwb (ultra wideband) connection, and other now known or later developed wireless connection means.
After receiving a page generation request sent by a user through terminal equipment, the execution main body can screen out a plurality of item information meeting the screening conditions to obtain an item information set. For example, when brand information of an item is included in the filtering condition, the execution subject may generate an item information set from the item information of all items of the brand.
In this embodiment, after determining the item information set, the execution subject may obtain the number of clicks and the number of browsing times of the item information in the item information set at different display positions of the history page. It can be understood that the execution subject may obtain the number of clicks and the number of views of a preset number of items of information in the item information set, or may obtain the number of clicks and the number of views of each item of information in the item information set.
The execution subject may further obtain item information included in the history page within a preset time period. For example, the item information included in the history page 2 hours or 24 hours before this time is acquired. Therefore, timely updating of the item information heat can be guaranteed, and the item information included in the generated page is more novel.
After obtaining the click times and the browsing times, the execution main body can obtain a click times set and a browsing times set. It is understood that the set of clicks is composed of a first subset of clicks of each item information at different display locations, and the set of browsing times is composed of a first subset of browsing times of each item information at different display locations. The click number set may be formed by a second click number subset of different item information for each display position, and the browsing number set may be formed by a second browsing number subset of different item information for each display position.
It can be understood that, in the implementation manner, the number of the display positions in the page to be generated is the same as the number of the display positions in the historical page, so that the validity of the statistical data such as the number of clicks and the number of browsing times can be ensured, and the influence on the statistical data caused by the different number of the display positions of the historical page is avoided.
And 204, determining a first display weight of the item information in the item information set on the page to be generated according to the click times set and the browsing times set, and obtaining a first display weight set.
In this embodiment, the execution subject may determine, according to the click number set and the browsing number set, a first display weight of the item information in the item information set on the page to be generated. The first display weight is used for representing the display positions of different item information on the page to be generated, and it can be understood that the larger the first display weight is, the more front the display position of the item information on the page to be generated is, the easier the item information is browsed or clicked by a user.
In this embodiment, each item information may obtain a first display weight, and then a first display weight set may be obtained.
The execution subject may generate a page according to the item information corresponding to each first display weight in the first display weight set. For example, the corresponding articles may be displayed in descending order of the first display weight.
With continued reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of the page generation method according to the present embodiment. In the application scenario of fig. 3, a user 301 first initiates a web page generation request through a terminal 302; then, the web server 303 may obtain the statistical data (the number of clicks and the number of views) of the item from the item statistical database 304 according to the web page generation request, and obtain the first display weight of each item information. Then, the user image information and the item attribute information (brand, category, price, etc. of the item) are acquired from the user image database 305 and the item attribute database 306, and the first display weight is combined to generate a second display weight. And obtaining a first article information sequence according to the second display weight, and then reordering the first article information sequence to obtain a second article information sequence. And generating a page based on the second item information sequence, and sending the generated page to the terminal 302.
The page generation method provided by the embodiment of the application includes the steps of firstly receiving a page generation request sent by a user through a terminal, wherein the page generation request may include screening conditions of item information displayed at different display positions and included in a page to be generated by the user, then determining an item information set meeting the screening conditions, then obtaining click times and browsing times of the item information in the item information set at different display positions of a history page, obtaining a click time set and a browsing time set, determining a first display weight of each item information on the page to be generated based on the obtained information, obtaining a first display weight set, and finally generating the page based on the first display weight set and the item information set. According to the method and the device, the influence of the existing heat of the item information and the display position in the page on the existing heat of the item is comprehensively considered when the item information page is generated, so that the generated page has higher pertinence.
In some optional implementation manners of this embodiment, the step 204 may be specifically implemented by the following steps: determining a first click frequency subset and a first browsing frequency subset of the information of the single article at different display positions and determining a second click frequency subset and a second browsing frequency subset of the information of the different article displayed at the single display position according to the click frequency set and the browsing frequency set; for each item information, determining the click rate of the item information at different display positions according to the first click frequency subset and the first browsing frequency subset of the item information; for each display position, determining a second click rate of different item information displayed at the display position according to a second click frequency subset and a second browsing frequency subset of different item information displayed at the display position; and determining a first display weight based on the first click rate and the second click rate.
For each item information, the first click frequency subset comprises the click frequency of the item information at each display position, and the first browsing frequency subset comprises the browsing frequency of the item information at each display position. For each display position, the second click frequency subset comprises click frequencies of each item information displayed at the display position, and the second browsing frequency subset comprises browsing frequencies of each item information displayed at the display position.
The click rate of a single item at a single display location may be represented by the quotient of the number of clicks and the number of views. In this implementation, IciIndicating the number of clicks of the item I at the ith display position as IsiShowing the browsing times of the commodity I at the ith display position by ICTRiThe click rate of the commodity I at the ith display position is shown, and then the first click rate ICTR is obtainedi＝Ici/Isi. With PciP represents the number of clicks of different product information displayed at the ith display positionsiIndicating the number of views of different merchandise information displayed at the ith display position as PCTRiThe click rate of different commodity information at the ith display position is shown, and then a second click rate PCTR is providedi＝Pci/Psi。
The first display weight IscoreMay be determined by the first click rate ICTRiAnd a second click-through rate PCTRiIs expressed by the quotient of
And n is the number of display positions in the page to be generated.
In some optional implementation manners of the embodiment, the first click rate ICTR is calculatediBefore, the average click rate of all item information in the item set can be calculated first. In this implementation, T is usedcRepresenting the number of clicks of all item information in the item set by TsRepresenting the number of times of browsing all item information in the item set, and representing the items by TCTRIf the average click rate of all item information in the set is T, T is the average click rate TCTRc/Ts。
The first click rate ICTRiCan be calculated from the following formula:
similarly, the second click rate PCTRiIt can also be calculated based on the average click rate TCTR:
in the first click rate data, there may be some item information whose first click rate is larger because the browsing times and the click times of the item information are small, and these data are referred to as abnormal data. These anomalous data may weigh items that are not otherwise hot or cooler to display higher weights, thereby making the item information included in the generated page inaccurate. In this implementation, this can be avoided by introducing an average click rate.
In some optional implementations of the present embodiment, the first display weight I is calculatedscorePreviously, the browsing weights for different display positions may also be calculated first. The browsing weight may be represented by a quotient of the number of times of browsing of the individual item information at the individual display position and the sum of the number of times of browsing of the individual item information at all display positions. In this implementation, ISP is usediThe browsing weight indicating different display positions is
The first display weight IscoreMay be determined by the first click rate ICTRiSecond click Rate PCTRiAnd browsing weight ISPiTo indicate that is
In some optional implementations of this embodiment, the method may further include the following steps not shown in fig. 2: acquiring historical behavior data of a user; based on the historical behavior data, portrait information for the user is determined.
The execution body of the page generation method can also acquire historical behavior data of the user, and the historical behavior data can include information of articles browsed, clicked, collected and added to the shopping cart by the user. It can be understood that, in this embodiment, the execution subject may acquire historical behavior data within a preset time period.
After obtaining the historical behavior data, the executive body can mine the historical behavior data to obtain the portrait information of the user, wherein the portrait information can comprise information such as interested categories, preferred brands and owned purchasing power of the user.
With continued reference to FIG. 4, a flow 400 of another embodiment of a page generation method according to the present application is shown. In this embodiment, the article information includes a category to which the article belongs, a brand of the article, and a price of the article, and the portrait information of the user includes an interest category, a preferred brand, and a consumption price zone of the user. As shown in fig. 4, the page generation method of the present embodiment includes the following steps:
step 401 is to determine the matching degree between the article information and the user's image information for each article information.
The execution body can determine the matching degree of the article information and the portrait information according to the portrait information of the user. Specifically, the execution subject may determine the matching degree in various ways, for example, by comparing the preferred brand of the user with the brand of the item in the item information, and if the brand of the item belongs to the preferred brand of the user, the matching degree is considered to be high; if the brand of the item is similar to the preferred brand of the user, the degree of match is considered high. References herein to brand similarity are to be understood as both producing similar products, e.g. both producing baby clothing; it is also understood that the two items produced are related, such as air purifiers and anti-haze masks.
In some optional implementations of the embodiment, the executing subject may determine the matching degree of the article information and the portrait information of the user through the following steps not shown in fig. 4: determining a first matching degree according to the classification of the article in the article information and the interested classification of the user; determining a second matching degree according to the brand of the article in the article information and the preferred brand of the user; determining a third matching degree according to the price of the article in the article information and the consumption price interval of the user; and determining the matching degree according to the first matching degree, the second matching degree, the third matching degree and a preset weight coefficient.
In this implementation manner, the execution subject may compare the category to which the item belongs, the interested category of the user, the brand of the item, the preference brand of the user, the price of the item, and the consumption price interval of the user, respectively, to obtain the first matching degree, the second matching degree, and the third matching degree. The first matching degree, the second matching degree and the third matching degree can be 0 or 1, if the category to which the article belongs is the same as the interested category of the user, the first matching degree is 1, otherwise, the first matching degree is 0; if the brand of the article is the same as the preference brand of the user, the second matching degree is 1, and otherwise, the second matching degree is 0; if the price of the item is within the consumption price interval of the user, the third matching degree is taken as 1, otherwise, the third matching degree is taken as 0.
After the values of the first matching degree, the second matching degree and the third matching degree are determined, the execution subject may determine the matching degree by combining with a preset weight coefficient.
And 402, obtaining a second display weight according to the first display weight and the matching degree of the article information.
After the matching degree is obtained, a second display weight of the article information can be obtained by combining the first display weight of the article information. Illustratively, in this implementation McRepresenting a first degree of matching, in MbRepresenting a second degree of matching, in MpRepresents a third degree of matching by IusRepresenting a second display weight. The second display weight of the item information may be calculated using the following formula:
Ius＝Iscore*(1+k1*Mc)*(1+k2*Mb)*(1+k3*Mp)。
wherein k is1、k2、k3Is a preset weight coefficient. In some application scenarios, k may be taken1＝0.1、k2＝0.3、k3＝0.2。
After the second display weight of each item information is obtained, a second display weight set corresponding to the item information set can be obtained, and then the page can be generated according to the second display weight set and the item information set.
According to the page generation method provided by the embodiment, when the display weight of the article is determined, the portrait information of the user is considered, and the display weight of the article information matched with the portrait information of the user is increased, so that the article information included in the generated page is more suitable for the requirements of the user.
With continued reference to FIG. 5, a flow 500 of yet another embodiment of a page generation method according to the present embodiment is shown. As shown in fig. 5, the page generation method of the present embodiment may generate a page by:
After the executive agent calculates the first display weight and/or the second display weight of each item information, the item information in the item information set may be sorted in descending order according to the first display weight or the second display weight to obtain a first item information sequence.
After the first article information sequence is obtained, the first article information is divided into a plurality of subsequences according to a preset division coefficient. For example, if the first item information sequence includes 100 item information and the preset division coefficient is 5, the first item information sequence may be divided into 20 sub-sequences, each sub-sequence includes 5 item information, and the first display weight or the second display weight of the item information in each sub-sequence is arranged in a descending order. In order to distinguish each sub-sequence, a flag may also be set for each sub-sequence to flag the order of the sub-sequences in the first item information sequence.
For each sub-sequence, the item information in the sub-sequence is reordered, step 503.
For each sub-sequence, the item information of that sub-sequence is reordered. The ordering may be random, generating new subsequences.
In some alternative implementations of this embodiment, the execution agent may implement the reordering by the following steps not shown in fig. 5: for each subsequence, determining article information which is not selected in the subsequence; based on the unselected item information, performing the following sorting steps: randomly selecting one item information from the unselected item information; recording the selection times of the subsequence, and determining that the position of the selected article information in the subsequence formed after the subsequence is reordered is the same as the selection times; detecting whether the difference between the division coefficient and the selection times is greater than 1; in response to the difference between the division coefficient and the selection times being not greater than 1, ending the sorting step; and in response to the difference between the division coefficient and the selection times being larger than 1, updating the information of the unselected articles in the subsequence, and continuing to execute the sorting step.
The execution agent may first determine the information of the unselected items in the subsequence, and then perform the sorting step. The sequencing steps are as follows: randomly selecting one piece of article information from the unselected article information, recording the selection times of the subsequence, and sequencing the selected article information, wherein the position of the selected article information in the subsequence formed after the subsequence is reordered is the same as the selection times. And then, detecting whether the difference between the division coefficient and the selection times is greater than 1, if so, updating the information of the unselected articles in the subsequence, and continuing to execute the sorting step. If less than or equal to 1, the sorting step is ended.
For example, the item information in the subsequences is reordered with no-put-back thompson sampling. Assuming a division factor of 5, 5 item information are included in each sub-sequence. Assuming that the second display weights corresponding to the 5 pieces of item information are 5, 4, 3, 2, and 1, respectively, the sum of the second display weights of the 5 pieces of item information is 15, and the probability of each piece of item information being selected is 5/15, 4/15, 3/15, 2/15, and 1/15, respectively. If the item information having the second display weight of 4 is randomly selected for the first time, the item information is ranked first. Next, the item information ranked second is selected, the sum of the second display weights of the remaining item information is 11, and the probability of each item information being selected is 5/11, 3/11, 2/11, 1/11. If the item information having the second display weight of 5 is randomly selected for the second time, the item information is ranked in the second place. And repeating the steps until the information of 4 articles is selected, and finishing the sequencing of the subsequence.
And step 504, combining the reordered subsequences according to the sequence of the subsequences before reordering in the first item information sequence to obtain a second item information sequence.
After each sub-sequence is reordered, the reordered sub-sequences can be recombined according to the order of the sub-sequences in the first item information sequence before reordering to obtain a second item information sequence. In this way, the overall tendency of the first display weight or the second display weight of each item information in the second item information sequence is descending.
And 505, generating a page according to the second item information sequence.
After the second item information sequence is obtained, the page can be generated according to the sequence of the item information in the second item information sequence.
The page generation method provided by the embodiment can improve the browsing experience of the user, so that the generated page has pertinence and novelty.
With further reference to fig. 6, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of a page generating apparatus, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be specifically applied to various electronic devices.
As shown in fig. 6, the page generating apparatus 600 of the present embodiment includes: a request receiving unit 601, an information filtering unit 602, a statistical data obtaining unit 603, a first weight determining unit 604, and a page generating unit 605.
The request receiving unit 601 is configured to receive a page generation request.
The page generation request comprises screening conditions of the item information which is contained in the page to be generated and displayed at different display positions by the user.
An information screening unit 602, configured to determine an item information set that satisfies the above-mentioned screening condition.
A statistical data obtaining unit 603, configured to obtain the number of clicks and the number of views of the item information in the item information set at different display positions of the history page, so as to obtain a click number set and a view number set.
The first weight determining unit 604 is configured to determine, according to the click number set and the browsing number set, a first display weight of the item information in the item information set on the page to be generated, so as to obtain a first display weight set.
A page generating unit 605, configured to generate a page based on the first display weight set and the item information set.
In some optional implementation manners of this embodiment, the first weight determining unit 604 may further include a subset determining module, a first click rate determining module, a second click rate determining module, and a first weight determining module, which are not shown in fig. 6.
The subset determining module is used for determining a first click frequency subset and a first browsing frequency subset of the information of the single article at different display positions and determining a second click frequency subset and a second browsing frequency subset of the information of the different article displayed at the single display position according to the click frequency set and the browsing frequency set.
And the first click rate determining module is used for determining a first click rate of the item information at different display positions based on the first click times subset and the first browsing times subset of the item information for each item information.
And the second click rate determining module is used for determining a second click rate of different item information displayed at the display position based on the second click times subset and the second browsing times subset of different item information displayed at the display position for each display position.
And the first weight determining module is used for determining a first display weight based on the first click rate and the second click rate.
In some optional implementations of this embodiment, the first click rate determining module may be further configured to: determining the average click rate of the article information in the article information set according to the click times set and the browsing times set; and determining a first click rate according to the first click frequency subset, the first browsing frequency subset and the average click rate.
In some optional implementations of this embodiment, the first weight determining module may be further configured to: determining browsing weights of different display positions according to all values in the first browsing frequency subset; and determining a first display weight based on the first click rate, the second click rate and the browsing weight.
In some optional implementations of this embodiment, the apparatus 600 may further include a historical behavior data obtaining unit and an image information determining unit, which are not shown in fig. 6.
The historical behavior data acquisition unit is used for acquiring the historical behavior data of the user.
And an image information determining unit for determining the image information of the user according to the historical behavior data.
In some optional implementation manners of this embodiment, the page generating unit 605 may further include a matching degree determining module, a second weight determining module, and a first page generating module, which are not shown in fig. 6.
The matching degree determining module is used for determining the matching degree of the article information and the portrait information of the user for each article information.
And the second weight determining module is used for obtaining a second display weight according to the first display weight and the matching degree of the article information.
And the first page generation module is used for generating a page based on a second display weight set consisting of the second display weights and the item information set.
In some optional implementations of the embodiment, the item information may include a category to which the item belongs, a brand of the item, and a price of the item, and the representation information may include a category of interest, a preferred brand, and a consumption price zone of the user. The matching degree determination module may be further configured to: determining a first matching degree according to the classification of the article in the article information and the interested classification of the user; determining a second matching degree according to the brand of the article in the article information and the preferred brand of the user; determining a third matching degree according to the price of the article in the article information and the consumption price interval of the user; and determining the matching degree according to the first matching degree, the second matching degree, the third matching degree and a preset weight coefficient.
In some optional implementations of this embodiment, the page generating unit 605 may further include a first sequence generating module, a sequence dividing module, a reordering module, a second sequence generating module, and a second page generating module, which are not shown in fig. 6.
The first sequence generation module is used for arranging the article information in the article information set according to the first display weight or the second display weight in a descending order to obtain a first article information sequence.
And the sequence dividing module is used for dividing the first article information sequence into a plurality of subsequences according to a preset dividing coefficient.
And the reordering module is used for reordering the item information in each subsequence.
And the second sequence generation module is used for combining the reordered subsequences according to the sequence of the subsequences before reordering in the first item information sequence to obtain a second item information sequence.
And the second page generation module is used for generating a page according to the second item information sequence.
In some optional implementations of this embodiment, the reordering module may be further configured to: for each subsequence, determining article information which is not selected in the subsequence; based on the unselected item information, performing the following sorting steps: randomly selecting one item information from the unselected item information; recording the selection times of the subsequence, and determining that the position of the selected article information in the subsequence formed after the subsequence is reordered is the same as the selection times; detecting whether the difference between the division coefficient and the selection times is greater than 1; in response to determining that the difference between the partition coefficient and the selection times is not greater than 1, ending the sorting step; and in response to the fact that the difference between the division coefficient and the selection times is larger than 1, updating the information of the unselected articles in the subsequence, and continuing to execute the sorting step.
The page generation device provided by the above embodiment of the application comprehensively considers the influence of the existing heat of the item information and the display position in the page on the existing heat of the item when generating the item information page, so that the generated page has more pertinence.
It should be understood that units 601 to 605 recited in the page generation apparatus 600 correspond to respective steps in the method described with reference to fig. 2, respectively. Thus, the operations and features described above for the page generation method are equally applicable to the apparatus 600 and the units included therein, and are not described again here. The corresponding units of the apparatus 600 may cooperate with units in the server to implement the solution of the embodiments of the present application.
Referring now to FIG. 7, shown is a block diagram of a computer system 700 suitable for use in implementing a server according to embodiments of the present application. The server shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 7, the computer system 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the system 700 are also stored. The CPU 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program, when executed by a Central Processing Unit (CPU)701, performs the above-described functions defined in the method of the present application.
It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a request receiving unit, an information filtering unit, a statistical data obtaining unit, a first weight determining unit, and a page generating unit. Where the names of these units do not in some cases constitute a limitation on the unit itself, for example, the request receiving unit may also be described as a "unit that receives a page generation request".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: receiving a page generation request, wherein the page generation request comprises screening conditions of item information which is contained in a page to be generated and displayed at different display positions by a user; determining an article information set meeting the screening condition; acquiring the click times and the browsing times of the article information in the article information set at different display positions of a historical page to obtain a click time set and a browsing time set; determining a first display weight of the item information in the item information set on the page to be generated according to the click times set and the browsing times set to obtain a first display weight set; and generating a page based on the first display weight set and the item information set.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (18)
1. A page generation method comprises the following steps:
receiving a page generation request, wherein the page generation request comprises screening conditions of item information which is contained in a page to be generated and displayed at different display positions by a user;
determining an article information set meeting the screening condition;
acquiring the click times and the browsing times of the article information in the article information set at different display positions of a historical page to obtain a click time set and a browsing time set;
determining a first display weight of the item information in the item information set on the page to be generated according to the click times set and the browsing times set to obtain a first display weight set;
generating a page based on the first display weight set and the item information set;
generating a page based on the first set of display weights and the set of item information, comprising:
acquiring portrait information of a user from a user portrait database and attribute information of an article from an article attribute database, and generating a second display weight by combining the first display weight;
obtaining a first article information sequence according to the second display weight;
reordering the first article information sequence to obtain a second article information sequence;
generating a page based on the second item information sequence;
the determining a first display weight of the item information in the item information set on the page to be generated according to the click number set and the browsing number set includes:
determining a first click frequency subset and a first browsing frequency subset of the information of the single article at different display positions and determining a second click frequency subset and a second browsing frequency subset of the information of the different article displayed at the single display position according to the click frequency set and the browsing frequency set;
for each item information, determining a first click rate of the item information at different display positions based on the first click times subset and the first browsing times subset of the item information;
for each display position, determining a second click rate of different item information displayed at the display position based on a second click frequency subset and a second browsing frequency subset of different item information displayed at the display position;
determining the first display weight based on the first click rate and the second click rate;
the acquiring portrait information of a user from a user portrait database and attribute information of an article from an article attribute database, and generating a second display weight by combining the first display weight, includes:
for each item information, determining the matching degree of the item information and the portrait information of the user;
and obtaining a second display weight according to the first display weight and the matching degree of the article information.
2. The method of claim 1, wherein determining a first click-through rate of the item information at different display locations based on the first subset of click-through times and the first subset of browsing times of the item information comprises:
determining the average click rate of the item information in the item information set according to the click times set and the browsing times set;
and determining the first click rate according to the first click frequency subset, the first browsing frequency subset and the average click rate.
3. The method of claim 2, wherein the determining the first display weight based on the first click rate and the second click rate comprises:
determining browsing weights of different display positions according to all values in the first browsing frequency subset;
determining the first display weight based on the first click rate, the second click rate and the browsing weight.
4. The method according to any one of claims 1-3, wherein the method further comprises:
acquiring historical behavior data of the user;
and determining portrait information of the user according to the historical behavior data.
5. The method of claim 1, wherein generating a page based on the first set of display weights and the set of item information comprises:
and generating a page based on a second display weight set consisting of the second display weights and the item information set.
6. The method of claim 1, wherein the item information includes a category to which the item belongs, a brand of the item, and a price of the item, and the representation information includes a category of interest, a preferred brand, and a consumption price zone of the user; and
the determining, for each item information, a degree of matching of the item information with the portrait information of the user includes:
determining a first matching degree according to the classification of the article in the article information and the interested classification of the user;
determining a second matching degree according to the brand of the article in the article information and the preference brand of the user;
determining a third matching degree according to the price of the item in the item information and the consumption price interval of the user;
and determining the matching degree according to the first matching degree, the second matching degree, the third matching degree and a preset weight coefficient.
7. The method of claim 1, wherein generating a page based on the first set of display weights and the set of item information comprises:
arranging the article information in the article information set in a descending order according to a first display weight or a second display weight to obtain a first article information sequence;
dividing the first article information sequence into a plurality of subsequences according to a preset dividing coefficient;
for each subsequence, reordering the item information in the subsequence;
combining the reordered subsequences according to the sequence of the subsequences before reordering in the first article information sequence to obtain a second article information sequence;
and generating a page according to the second item information sequence.
8. The method of claim 7, wherein the reordering, for each sub-sequence, the item information in the sub-sequence comprises:
for each subsequence, determining article information which is not selected in the subsequence;
based on the unselected item information, performing the following sorting steps: randomly selecting one item information from the unselected item information; recording the selection times of the subsequence and determining that the position of the selected article information in the subsequence formed after the subsequence is reordered is the same as the selection times; detecting whether the difference between the division coefficient and the selection times is greater than 1; in response to determining that the difference between the partition coefficient and the number of selections is not greater than 1, ending the sorting step;
and in response to the fact that the difference between the dividing coefficient and the selection times is larger than 1, updating the information of the unselected articles in the subsequence, and continuing to execute the sorting step.
9. A page generating apparatus, comprising:
the device comprises a request receiving unit, a page generation unit and a display unit, wherein the request receiving unit is used for receiving a page generation request which comprises screening conditions of item information which is contained in a page to be generated and displayed at different display positions by a user;
the information screening unit is used for determining an article information set meeting the screening condition;
the statistical data acquisition unit is used for acquiring the click times and the browsing times of the article information in the article information set at different display positions of the historical page to obtain a click time set and a browsing time set;
the first weight determining unit is used for determining a first display weight of the item information in the item information set on the page to be generated according to the click number set and the browsing number set to obtain a first display weight set;
the page generating unit is used for generating a page based on the first display weight set and the item information set;
the page generation unit is further configured to:
acquiring portrait information of a user from a user portrait database and attribute information of an article from an article attribute database, and generating a second display weight by combining the first display weight;
obtaining a first article information sequence according to the second display weight;
reordering the first article information sequence to obtain a second article information sequence;
generating a page based on the second item information sequence;
the first weight determination unit includes:
the subset determining module is used for determining a first click frequency subset and a first browsing frequency subset of the information of the single article at different display positions and determining a second click frequency subset and a second browsing frequency subset of the information of the different article displayed at the single display position according to the click frequency set and the browsing frequency set;
the first click rate determining module is used for determining a first click rate of the item information at different display positions based on the first click times subset and the first browsing times subset of the item information for each item information;
the second click rate determining module is used for determining a second click rate of different item information displayed at the display position based on a second click frequency subset and a second browsing frequency subset of different item information displayed at the display position for each display position;
a first weight determination module, configured to determine the first display weight based on the first click rate and the second click rate;
the page generating unit includes:
the matching degree determining module is used for determining the matching degree of the article information and the portrait information of the user for each article information;
and the second weight determining module is used for obtaining a second display weight according to the first display weight and the matching degree of the article information.
10. The apparatus of claim 9, wherein the first click-through rate determination module is further to:
determining the average click rate of the item information in the item information set according to the click times set and the browsing times set;
and determining the first click rate according to the first click frequency subset, the first browsing frequency subset and the average click rate.
11. The apparatus of claim 10, wherein the first weight determination module is further to:
determining browsing weights of different display positions according to all values in the first browsing frequency subset;
determining the first display weight based on the first click rate, the second click rate and the browsing weight.
12. The apparatus of any of claims 9-11, wherein the apparatus further comprises:
a historical behavior data acquiring unit, configured to acquire historical behavior data of the user;
and the portrait information determining unit is used for determining portrait information of the user according to the historical behavior data.
13. The apparatus of claim 9, wherein the page generating unit comprises:
and the first page generation module is used for generating a page based on a second display weight set consisting of the second display weights and the item information set.
14. The apparatus of claim 9, wherein the item information includes a category to which the item belongs, a brand of the item, and a price of the item, and the representation information includes a category of interest, a preferred brand, and a consumption price zone of the user; and
the matching degree determination module is further configured to:
determining a first matching degree according to the classification of the article in the article information and the interested classification of the user;
determining a second matching degree according to the brand of the article in the article information and the preference brand of the user;
determining a third matching degree according to the price of the item in the item information and the consumption price interval of the user;
and determining the matching degree according to the first matching degree, the second matching degree, the third matching degree and a preset weight coefficient.
15. The apparatus of claim 9, wherein the page generating unit comprises:
the first sequence generation module is used for arranging the article information in the article information set in a descending order according to the first display weight or the second display weight to obtain a first article information sequence;
the sequence dividing module is used for dividing the first article information sequence into a plurality of subsequences according to a preset dividing coefficient;
the reordering module is used for reordering the information of the articles in each subsequence;
the second sequence generation module is used for combining the reordered subsequences according to the sequence of the subsequences before reordering in the first article information sequence to obtain a second article information sequence;
and the second page generation module is used for generating a page according to the second item information sequence.
16. The apparatus of claim 15, wherein the reordering module is further configured to:
for each subsequence, determining unselected item information in the subsequence;
based on the unselected item information, performing the following sorting steps: randomly selecting one item information from the unselected item information; recording the selection times of the subsequence and determining that the position of the selected article information in the subsequence formed after the subsequence is reordered is the same as the selection times; detecting whether the difference between the division coefficient and the selection times is greater than 1; in response to determining that the difference between the partition coefficient and the number of selections is not greater than 1, ending the sorting step;
and in response to the fact that the difference between the dividing coefficient and the selection times is larger than 1, updating the information of the unselected articles in the subsequence, and continuing to execute the sorting step.
17. A server, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-8.
18. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-8.
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| CN111105297A (en) * | 2019-12-30 | 2020-05-05 | 广州探途网络技术有限公司 | Information pushing method and related device |
| CN113313542B (en) * | 2020-02-26 | 2024-06-18 | 北京沃东天骏信息技术有限公司 | Method and device for pushing channel pages |
| CN113763088B (en) * | 2020-09-28 | 2024-10-18 | 北京沃东天骏信息技术有限公司 | Method and device for generating object attribute graph |
| CN113763091B (en) * | 2020-11-10 | 2024-06-18 | 北京沃东天骏信息技术有限公司 | Article display method and device based on express cabinet |
| CN112597421A (en) * | 2020-12-29 | 2021-04-02 | 上海硬通网络科技有限公司 | Landing page processing method and device and electronic equipment |
| CN112597147A (en) * | 2021-03-02 | 2021-04-02 | 北京轻松筹信息技术有限公司 | Method for generating scene configuration strategy, scene configuration method and device thereof |
| CN113191840B (en) * | 2021-04-25 | 2024-09-24 | 北京沃东天骏信息技术有限公司 | Article information display method, apparatus, electronic device, and computer-readable medium |
| CN114090844A (en) * | 2021-11-25 | 2022-02-25 | 上海浦东发展银行股份有限公司 | Target page generation method, device, equipment and storage medium |
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