CN117237037A

CN117237037A - Information receiving page display method and electronic equipment

Info

Publication number: CN117237037A
Application number: CN202310992921.XA
Authority: CN
Inventors: 王培琛
Original assignee: Zhejiang Tmall Technology Co Ltd
Current assignee: Zhejiang Tmall Technology Co Ltd
Priority date: 2023-08-08
Filing date: 2023-08-08
Publication date: 2023-12-15

Abstract

The embodiment of the application discloses an information receiving page display method and electronic equipment, wherein the method comprises the following steps: receiving a request for entering a corresponding information receiving page through target link address jump; the target link address comprises identification information of a target SKU in a plurality of stock in-out metering basic units SKUs related to target commodities, and is used for delivering to a network site outside a current information service system, wherein information about the target SKU is expressed in the delivering process; extracting identification information of the target SKU from the target link address; acquiring description information corresponding to the target SKU according to the identification information of the target SKU; and displaying the information receiving page, and expressing the description information corresponding to the target SKU in the information receiving page. The embodiment of the application is beneficial to improving the conversion efficiency of off-site delivery.

Description

Information receiving page display method and electronic equipment

Technical Field

The present application relates to the field of information processing technologies, and in particular, to an information receiving page display method and an electronic device.

Background

For some commodity information service platforms, off-site delivery of some commodities by a media party is an important means for obtaining more flow, and is also an important means for improving indexes such as commodity exposure rate, click rate and conversion rate of merchants. For example, a link of a commodity is put into a news client, a consumer can view the link of the commodity in the process of browsing news through the news client, if the commodity is interested, the link can be clicked, and the client can jump to the client of the commodity information service system at the moment to realize the drainage to the commodity information service system; in addition, the client of the commodity information service system can provide a corresponding receiving page for the jump event, commodity information is displayed through the receiving page, and if user interest information such as coupons corresponding to the station extrapolation channels is associated, the commodity information can also be displayed through the receiving page. The user can also enter the commodity detail page through the receiving page, and the operations such as ordering and purchasing of commodities are completed on the commodity detail page, so that indexes such as click rate and conversion rate are improved, and the like.

In the process of off-site delivery of commodities, the conversion efficiency of off-site delivery (whether clicking is brought, the conversion is converted into purchasing, and the like) of a media party is an important index, and how to more effectively improve the conversion efficiency of off-site delivery is also a technical problem which is solved and continuously optimized by a person skilled in the art all the time.

Disclosure of Invention

The application provides an information receiving page display method and electronic equipment, which are beneficial to improving the conversion efficiency of off-site delivery.

The application provides the following scheme:

an information receiving page display method, comprising:

receiving a request for entering a corresponding information receiving page through target link address jump; the target link address comprises identification information of a target SKU in a plurality of stock in-out metering basic units SKUs related to target commodities, and is used for delivering to a network site outside a current information service system, wherein information about the target SKU is expressed in the delivering process;

extracting identification information of the target SKU from the target link address;

acquiring description information corresponding to the target SKU according to the identification information of the target SKU;

and displaying the information receiving page, and expressing the description information corresponding to the target SKU in the information receiving page.

The obtaining, according to the identification information of the target SKU, the description information corresponding to the target SKU includes:

and acquiring text description information corresponding to the target SKU according to the identification information of the target SKU so as to express the text description information of the target SKU in the receiving page.

The method for expressing the description information corresponding to the target SKU in the information receiving page comprises the following steps:

and displaying text description information corresponding to the target SKU below an area for displaying the title text of the target commodity in the information receiving page.

acquiring image description information corresponding to the target SKU according to the identification information of the target SKU;

the expressing the description information corresponding to the target SKU in the information receiving page includes:

and in the information receiving page, the image description information corresponding to the target SKU is used as a representative image of the target commodity to be displayed.

And acquiring price attribute information corresponding to the target SKU according to the identification information of the target SKU so as to display the price attribute information of the target commodity as the price attribute information corresponding to the target SKU in the receiving page.

Wherein the target commodity is also associated with available user equity information, including user equity information available in a station extrapolation channel;

the price attribute information corresponding to the target SKU includes: and calculating the obtained preferential price attribute information according to the original price attribute information corresponding to the target SKU and the available user equity information.

Wherein, still include:

and responding to a request of accessing a detail page corresponding to the target commodity through the receiving page, and injecting the identification information of the target SKU into a link address of the detail page, so that when the detail page is displayed, according to the identification information of the target SKU, the description information corresponding to the target SKU is expressed in the detail page, and the option corresponding to the target SKU in a SKU selection panel is set to be in a default selected state.

A method of providing merchandise information, comprising:

Receiving a request for acquiring SKU information associated with a target commodity;

and returning the identification information respectively corresponding to the plurality of SKUs associated with the target commodity, so that when the link address of the target commodity is put into a network site outside the current information service system and the information of one target SKU associated with the target commodity is expressed, the identification information of the target SKU is spliced into the link address to generate a target link address, and after the information receiving page corresponding to the target commodity is jumped into through the target link address, the description information corresponding to the target SKU is expressed in the information receiving page.

A method of delivering merchandise information, comprising:

determining a target link address to be put into a network site outside a current information service system, wherein the target link address comprises identification information of a target SKU in a plurality of SKUs associated with a target commodity; the target page provided by the network station comprises target resource bits;

acquiring the description information of the target SKU according to the identification information of the target SKU;

generating contents in a target information card according to the description information of the target SKU;

and when the target link address is put into the target resource bit, displaying the target information card into the target resource bit so as to express the information of the target SKU through the content in the target information card in the network site, and after jumping to an information receiving page in the information service system station through the target link address, expressing the information of the target SKU in the information receiving page.

A method of delivering merchandise information, comprising:

acquiring a link address which is associated with the commodity and used for delivering to a network site outside the current information service system, and identification information respectively corresponding to a plurality of SKUs associated with the commodity;

determining target commodities to be put in to a target network site and corresponding target SKUs;

splicing the identification information corresponding to the target SKU into the link address to generate a target link address, acquiring the description information corresponding to the target SKU, and generating contents in a target information card according to the description information of the target SKU;

and putting the target link address through a resource bit in a target page provided by the target network station, and displaying the target information card into the target resource bit, so that in the target network station, the information of the target SKU is expressed through the content in the target information card, and when the information jumps to an information receiving page in the commodity information service system station through the target link address, the description information about the target SKU is expressed in the information receiving page.

An information bearing page display device comprising:

The request receiving unit is used for receiving a request for entering a corresponding information receiving page through the jump of the target link address; the target link address comprises identification information of a target SKU in a plurality of stock in-out metering basic units SKUs related to target commodities, and is used for delivering to a network site outside a current information service system, wherein information about the target SKU is expressed in the delivering process;

a SKU identification information extraction unit, configured to extract identification information of the target SKU from the target link address;

the SKU description information acquisition unit is used for acquiring description information corresponding to the target SKU according to the identification information of the target SKU;

and the SKU description information expression unit is used for displaying the information bearing page and expressing the description information corresponding to the target SKU in the information bearing page.

An apparatus for providing merchandise information, comprising:

a request receiving unit for receiving a request for acquiring SKU information associated with a target commodity;

and the SKU identification return unit is used for returning identification information respectively corresponding to a plurality of SKUs associated with the target commodity so as to splice the identification information of the target SKU into the link address to generate a target link address when the link address of the target commodity is put into a network site outside the current information service system and the information of one target SKU associated with the target commodity is expressed, and express the description information corresponding to the target SKU in the information receiving page after the information receiving page is jumped into the information receiving page corresponding to the target commodity through the target link address.

An apparatus for delivering merchandise information, comprising:

the link address determining unit is used for determining a target link address to be put into a website outside the current information service system, wherein the target link address comprises identification information of a target SKU in a plurality of SKUs associated with the target commodity; the target page provided by the network station comprises target resource bits;

the SKU description content acquisition unit is used for acquiring the description information of the target SKU according to the identification information of the target SKU;

an information card generating unit for generating contents in the target information card according to the description information of the target SKU;

and the delivery unit is used for displaying the target information card into the target resource bit when the target link address is delivered to the target resource bit, so that the information of the target SKU is expressed through the content in the target information card in the network site, and the information of the target SKU is expressed in the information receiving page after the information receiving page in the information service system station is jumped to through the target link address.

An apparatus for delivering merchandise information, comprising:

The information acquisition unit is used for acquiring a link address which is associated with the commodity and used for delivering to a network site outside the current information service system, and identification information respectively corresponding to a plurality of SKUs associated with the commodity;

the delivery decision unit is used for determining target commodities to be delivered to the target network site and corresponding target SKUs;

the information card generation unit is used for splicing the identification information corresponding to the target SKU into the link address to generate a target link address, acquiring the description information corresponding to the target SKU and generating the content in the target information card according to the description information of the target SKU;

and the throwing unit is used for throwing the target link address through a resource bit in a target page provided by the target network station, and displaying the target information card into the target resource bit so as to express the information of the target SKU through the content in the target information card in the target network station and express the description information about the target SKU in the information receiving page when the information receiving page in the commodity information service system station is jumped to through the target link address.

A computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of the method of any of the preceding claims.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors, the memory for storing program instructions that, when read for execution by the one or more processors, perform the steps of the method of any of the preceding claims.

According to the specific embodiment provided by the application, the application discloses the following technical effects:

according to the embodiment of the application, under the condition that the information of the target commodity is put out off-site and the information of a specific SKU is expressed in the process of putting out off-site, the identification information about the SKU can be spliced in the link address of the information receiving page. In this way, in the process of jumping to the information receiving page through the link address, the identification information of the target SKU can be extracted from the target link address, the description information corresponding to the target SKU can be obtained according to the identification information of the target SKU, then the information receiving page can be displayed, and the description information corresponding to the target SKU can be expressed in the information receiving page. By the method, information expressed before and after the jump of the link address can be kept consistent, so that user experience can be improved, indexes such as click rate and conversion rate of commodities are improved, and conversion efficiency of off-site delivery is improved.

Of course, it is not necessary for any one product to practice the application to achieve all of the advantages set forth above at the same time.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 3 is a schematic illustration of an interface provided by an embodiment of the present application;

FIG. 4 is a flow chart of a second method provided by an embodiment of the present application;

FIG. 5 is a flow chart of a third method provided by an embodiment of the present application;

FIG. 6 is a flow chart of a fourth method provided by an embodiment of the present application;

FIG. 7 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 9 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

fig. 11 is a schematic diagram of an electronic device according to an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present application, but not all embodiments. All other embodiments, which are derived by a person skilled in the art based on the embodiments of the application, fall within the scope of protection of the application.

In order to facilitate understanding of the technical solution provided by the embodiments of the present application, first, some simple descriptions are given to the implementation manner of off-site delivery.

The off-site delivery mode can be various, for example, a merchant can find media (a website owner or a person and the like) to perform off-site delivery on the specified commodity. Or, in order to more conveniently establish the connection between the merchant and the media, some commodity information service systems also provide a special off-site delivery service platform, so that the merchant can specify commodity information which is specifically required to be delivered off-site through the off-site delivery service platform, and can also specify corresponding user benefits such as coupons for the commodity (the user benefits can be enjoyed only when the commodity information is accessed through an off-site channel generally); a media party (including a network station owner or a person) with off-site traffic resources can view from the off-site delivery service platform which commodities need to be delivered off-site, select commodities which own wants to popularize from among them, and deliver by utilizing the traffic resources held by the media party. For example, some social networking platforms, news clients, etc., are popular popularizing ends through which consumers may view offsite delivery links of merchandise. After clicking the off-site delivery link, the client can jump to the client of the commodity information service system, the client displays a corresponding receiving page, the receiving page can display the information such as the title, the picture and the like of the current specific commodity, and in addition, if the commodity is associated with a coupon and the like available in the off-site delivery channel, the commodity can also be displayed in the receiving page.

When a media party selects a commodity link to promote, different processing modes can be adopted according to different specific promotion ends, for example, when the media party promotes through a social network platform, commodity links which specifically need to be promoted can be generally released into a user group established in the social network platform, at the moment, the media party can also provide corresponding promotion text for the commodity links, selling points and the like are enhanced through the specific promotion text, and clicking of users is more effectively attracted. For example, a commodity is a cartoon, and specifically when the commodity is put out of a station through a social network platform, the popularization document provided may include: "multiple subjects, fun endless, baby likes; complete 29 books, pupil's requisite science popularization books ", etc.

Alternatively, for promotion ends such as news clients, unlike social network platforms, corresponding resource bits may be provided for commodity links of media delivery in pages of such clients, for example, in a news listing page, commodity links of media delivery may be inserted in one of the resource bits, and so on. In this way, a specific throwing party can also throw the commodity to the popularization end in a component mode, so that 'thousands of people and thousands of sides' in the commodity link display process can be realized, that is, commodity links seen by different users through pages of the same popularization end can be different. And, because there is a resource bit, the specific commodity link may exist in the form of an information card or the like, instead of directly showing the specific link address (composed of letters, numbers or the like), so that richer information about the specific promoted commodity may be presented, including commodity diagrams, titles or the like, so that the user may know the specific commodity from the information card. In this case, since some information about the commodity has been presented in the information card, the promoter may not have to additionally edit a specific promotion document.

In summary, off-site delivery of the commodity link can be achieved in a variety of ways, but in practical applications, where multiple SKUs (Stock Keeping Unit, base units for inventory in and out metering) are associated with one commodity, the user's actual order purchase needs to be specific to the SKU level. For example, a certain mobile phone may have multiple different SKUs with different colors and different memory sizes, and when the user actually purchases the mobile phone, the user selects one of the SKUs with different colors and different memory sizes to form a specific SKU, and then makes a payment for the order. Also, the user may exhibit certain preferences in selecting SKUs, or may wish to assist in SKU selection, etc. Therefore, to better promote off-site delivery efficiency, some media parties may have a need to promote based on SKUs. For example, when the mobile phone is promoted, it may be desirable to tell the consumer that buying a certain style is more appropriate to you, or that it is more preferential, etc.

In the off-site delivery mode through the social network platform and the like, the specific popularization document can be edited by the media party, so that SKU-level popularization can be realized through the popularization document. For example, an off-site release document may be information that highlights the selling point or preferential price of a certain SKU of the commodity. That is, by the promotion document, not only what commodity is currently promoted (for example, a certain mobile phone of a certain brand) can be introduced, but also which SKU (for example, which color, which memory size, etc.) is more suitable for you, or more preferential, etc. can be directly informed to the user, so as to more effectively attract the user to click.

However, in the prior art, since in the case that a plurality of SKUs are associated with the same commodity, the commodity detail page is generally provided in the commodity dimension, that is, the plurality of SKUs may generally share the same commodity detail page, correspondingly, in the off-site delivery scenario, the corresponding information-bearing page is generally provided in the commodity dimension, but the information-bearing page of SKU level is not provided. A problem arises at this time: when the media party puts in the off-site, a specific SKU of the commodity is mainly used as an actual popularization object, for example, the information of the specific SKU of the commodity is mainly introduced in a popularization document, and the SKU is expressed to be more preferential or more suitable for information such as users; however, after clicking the out-of-station put link to jump to the in-station information receiving page, the user displays information in the dimension of the commodity, including the main title, the main diagram, and the like of the commodity, but does not express information related to a specific SKU (of course, price information related to the commodity is related to the SKU, but is usually price information corresponding to the SKU with the lowest price expressed by default, so as to represent the price of the commodity).

That is, in the prior art, in the process that the media party performs off-site delivery by taking a specific SKU of a commodity as an actual popularization object, after the off-site delivery link jumps to the receiving page, the conditions that the content expressed in the off-site delivery document is inconsistent with the content displayed in the receiving page, and the like, occur. The consumer needs to enter the commodity detail page from the receiving page, and after selecting a specific SKU through the SKU panel in the page, the consumer can only see the information corresponding to the SKU expressed in the popularization document (usually, the SKU actually required to be concerned by the current user), including the information such as actual hand price. Obviously, this affects the user experience and also affects the off-site delivery links in terms of improving click-through rate, conversion rate, etc.

In view of the above, a corresponding solution is provided in embodiments of the present application. In this solution, identification information such as IDs corresponding to a plurality of SKUs associated with a specific commodity may be provided for a media party that provides an off-site delivery service, for example, a specific API (Application Programming Interface ) may be provided by an off-site delivery service platform or the like, and the media party may obtain SKU information of the commodity by calling the API, where an input parameter of the API may be an identity of the specific commodity (e.g., an Itemid of the commodity, etc.), and the returned parameter may include SKU identities corresponding to each SKU associated with the commodity (e.g., an ID of the SKU), and may further include text description information of each SKU (including a title of the SKU, etc.). Thus, the media party can acquire not only links (used for jumping to information receiving pages in the station) of the specific commodity to be promoted, but also identification information such as ids of all SKUs associated with the commodity, and thus, when the media party needs to take a certain SKU of the commodity as an actual promotion object, the media party can splice the ids of the SKUs in the link address corresponding to the commodity (wherein, specific splicing rules and the like can be provided for the media party in a bulletin mode). Correspondingly, the link address spliced with the SKU id can be put into an external network site, and of course, a corresponding popularization document and the like can be provided at the same time, after clicking the link address, a user of the commodity information service system can sense a corresponding jump event and complete jump processing, wherein in a specific processing process, the client can read identification information such as Item id, SKU id and the like of a commodity from the link address, acquire description information of the current SKU from a database of a server, and further display the description information of the SKU into an information receiving page. That is, the information of the specific SKU can be directly displayed in the information receiving page displayed after the jump, so that the content expressed in the off-site release document can be consistent with the content displayed in the receiving page, thereby improving the user experience.

From the system architecture perspective, referring to fig. 1, an embodiment of the present application may relate to a client and a server provided by an information service system (for example, a merchandise information service system, including a commonly-called e-commerce platform, etc., or may also be other service systems capable of publishing merchandise information, for example, some systems mainly including content services such as short videos, live broadcast, etc. may also be used for publishing merchandise, and thus may also be included in the information service system described in the embodiment of the present application, etc.), and may also include an off-site delivery service platform, etc. The off-site delivery service platform is mainly used for issuing commodity information needing off-site delivery, user rights and interests information special for off-site delivery channels and the like, and in addition, link address information related to specific off-site delivery can be provided by the off-site delivery service platform. In the embodiment of the application, the off-site delivery service platform can also provide an API for inquiring the SKU information of the commodity, and information such as a splicing rule in the process of splicing the SKU id to the link address. The client is mainly a client provided for a consumer user, and after the client jumps through off-site delivery links, the client can finish specific jump processing and display corresponding information receiving pages. The server is mainly used for providing related data services, including maintaining information of specific commodities, and when pages such as specific receiving pages are displayed, the server can provide corresponding data to generate corresponding page contents, and the like.

The following describes in detail the specific implementation scheme provided by the embodiment of the present application.

Example 1

First, the embodiment provides a commodity information display method from the perspective of the foregoing client, referring to fig. 2, the method specifically may include:

s201: receiving a request for entering a corresponding information receiving page through target link address jump; the target link address comprises identification information of a target SKU in a plurality of stock in-out metering basic units SKUs related to target commodities, and is used for delivering to a network site outside a current information service system, wherein information about the target SKU is expressed in the delivering process.

The current information service system can be particularly used for providing services such as commodity release, browsing and the like, and the information service system can jump to the inside of the information service system after jumping through the target link address, and the information receiving page is displayed through the client side of the information service system. Correspondingly, the off-site delivery specifically refers to link delivery through a network site outside the current information service system so as to promote the off-site commodity information.

When a media party needs to promote a certain commodity outside a station, firstly, a station extrapolation link corresponding to the commodity can be obtained from an off-station delivery service platform and the like, and the link points to a specific information receiving page, namely, when the link is delivered to a certain promotion end and clicked by a user, the link can jump to an on-station client and display the information receiving page. In addition, in the embodiment of the application, the off-site delivery service platform can also provide SKU information of the commodity for the media party, for example, as described above, an API can be provided, the media party can call the API with Item id and the like of the commodity to be promoted as input parameters, and accordingly, the API can return SKU information of the commodity to the media party, so that the media party can know which SKUs are associated with the commodity, and what name, id and the like of each SKU are respectively. Correspondingly, when the off-site popularization is specifically performed, if a specific SKU in the commodity is required to be used as an actual popularization object for popularization, identification information such as id of the SKU can be spliced into an off-site wide link address of the specific commodity, so that a target link address is obtained, and the target link address can be further put into a specific popularization end.

When the specific SKU id and other identification information are spliced in the station extrapolation wide link of the commodity dimension, for example, as the specific media party can be an individual, the splicing process can be completed manually by the media party, and of course, rules (including grammar and the like) in specific splicing can be provided to the media party by the station extrapolation wide service platform in advance through bulletin and other modes, so that the media party can complete the splicing according to the rules. Alternatively, the specific splicing rules may be configured into an automated program in a manner of configuration information, so that the automatic splicing may be completed through the program, and so on.

After the link address is spliced, the target link address can be put into a popularization end outside a specific station, for example, the target link address can be a social network platform, a news client end or the like. For the case of publishing to the social network platform, as described above, the media party may also provide a corresponding popularization document, where a specific popularization document may still use a specific SKU as an actual popularization object, for example, it is more cost-effective to express that a specific SKU is currently more suitable for the user, or the like. Meanwhile, a specific target link address can be provided at the lower part of the popularization document and the like, and the target link address is the link address with the SKU id information spliced.

Or, if the specific promotion terminal is a news client terminal or the like, as described above, since the resource bit can be provided in the specific page provided by such promotion terminal, the commodity information including the commodity diagram, the commodity title or the like can be displayed in the form of the information card in the resource bit, and therefore, in general, no additional editing of the promotion document is required. However, this is also the reason that in the prior art, the promotion based on SKU dimension cannot be realized basically under the circumstance of promoting the resource location of the off-site page (that is, in the prior art, the off-site promotion based on SKU dimension mainly depends on the promotion document added by the media party, and therefore, the promotion can only be realized in the way of promoting the off-site page through the social network platform in general), and the promotion can only be performed in the commodity dimension.

In the embodiment of the application, the information such as id of a specific SKU can be spliced in the out-of-station wide link address of the commodity, so that the target link address obtained after the splicing can be put into the resource bit under the condition of out-of-station popularization through the resource bit in the out-of-station page, and then the link display in the resource bit of the out-of-station page can be realized in a modular form. For example, after receiving the target link address, the specific component may read information such as id of SKU from the link address, and then may obtain description information such as picture and price of SKU from the database of the current information system, so as to generate content in the information card according to the description information, and display the information card in the resource bit of the off-site page.

Or in another mode, if the 'thousand people thousand sides' in the link delivery process is realized through the component, the component can also obtain identification information such as ids of a plurality of SKUs associated with a plurality of commodities in advance, and the component can determine a target commodity specifically required to be promoted off-site and a specific SKU associated with the target commodity. Then, the component can splice information such as the id of the SKU and the like into the station extrapolation wide link address of the target commodity; in addition, the component can directly request to acquire the description information of the SKU from the database of the current information service system according to the id and other information of the SKU, for example, the picture, the price and the like of the SKU are included, so that the relevant information of the SKU can be directly displayed in the resource bit of the off-site page. By the method, commodity popularization based on SKU dimension can be realized in the way of off-site popularization through the resource bit of the off-site page, and the consumer can look over information in specific SKU dimension from the off-site extrapolated wide-link information before jumping to the receiving page.

In a word, after information such as the id of the SKU is spliced into the station extrapolation wide link address of the commodity to generate the target link address, the commodity popularization in the SKU dimension can be realized by throwing the information into an external network site, and the user can know information about the specific SKU in the station by corresponding popularization documents or description information and the like in the SKU dimension which are directly displayed in an off-station page resource bit, so that more accurate throwing is realized, and indexes such as the clicking rate of the link are more facilitated to be improved.

After the target link address is put out of the station, if the user browses the information of the target link address outside the station and is interested in the corresponding commodity, the target link address can be clicked, correspondingly, the client of the current information service system can be evoked, the client can sense the clicked event of the target link address, and the corresponding information receiving page is displayed.

S202: and extracting the identification information of the target SKU from the target link address.

After receiving the request, the identification information such as the id of the target SKU is spliced in the target link address, so that the identification information such as the id of the target SKU can be extracted from the target link address. In the specific implementation, as described above, SKU id is spliced into the link address according to a preset splicing rule, so that the target link address can be resolved according to the rule, and information such as SKU id can be extracted from the target link address.

S203: and acquiring the description information corresponding to the target SKU according to the identification information of the target SKU.

After the id and other identification information of the SKU are obtained, the description information of the target SKU can be further obtained by means of inquiring and the like from a database of the server, wherein the description information of the specific SKU can comprise text description information such as the title of the SKU, image description information, price attribute information of the SKU and the like. For example, an item is a cookie comprising a plurality of SKUs of different combinations of tastes, and the id of the second SKU is concatenated with the current destination link address, for example, assuming that the SKU is named: 3 flavors 320: coffee + milk + green tea, the image description information is a specific picture, and the price attribute value is: 37.8 yuan, etc.

S204: and displaying the information receiving page, and expressing the description information corresponding to the target SKU in the information receiving page.

After the description information of the target SKU is obtained, an information receiving page can be displayed, and the description information of the target SKU can be displayed in the information receiving page. Of course, in a specific implementation, the information receiving page may also display information in the commodity dimension, for example, including a title of the commodity, and in this case, text description information corresponding to the target SKU may be displayed below an area for displaying the title text of the target commodity in the information receiving page. For example, as shown at 31 in FIG. 3, it reveals information such as the name of the target SKU. In addition, when the commodity image is displayed in the information receiving page, the image description information corresponding to the target SKU can be displayed as a representative image of the current target commodity. For example, as shown at 32 in FIG. 3, the merchandise map shown in the information bearing page may be directly the picture corresponding to the current target SKU. Furthermore, the price attribute information of the target commodity can be displayed as price attribute information corresponding to the target SKU in the receiving page. Therefore, the information of the target SKU is mainly displayed in the information receiving page, so that the information expressed before and after the link jump is kept consistent, and the user experience is improved.

In particular implementations, the particular target commodity may also typically be associated with available user equity information, such as coupons, or "full-down" offers, etc., where such user equity information may also include user equity information specific to the broadcast channel; that is, for the user interest information dedicated to the site extrapolation channel, the user interest can be acquired only in a manner that the user jumps through the off-site popularization link, so as to further improve the click rate of the site extrapolation link, and the like. Under the condition that specific user interest information is associated, the price attribute information of the target SKU specifically displayed in the information receiving page can be preferential price attribute information obtained by calculation according to the original price attribute information corresponding to the target SKU and the available user interest information. For example, as shown at 33 in fig. 3, the price attribute information may be presented as "manual price ×, original price ×", or the like. The rules of calculating the hand price in detail and the like can be preconfigured, in addition, operation options of calculating the hand price by using the hand price calculation xiaoshi and the like can be provided in the information receiving page, so that a user can see how to calculate the current hand price information through the operation options, and the like.

By the method, the information of the specific SKU is expressed in the station extrapolation process, and after the information receiving page is jumped, the information of the SKU can be continuously expressed in the information receiving page, so that the information before and after the jump is consistent, and the user experience is improved. Because the user clicks the link after sensing the specific SKU information of the commodity, the user is interested in the SKU information, and after continuing to express the SKU information in the information receiving page, the user can continue to keep the interest in the information receiving page, so that the user is promoted to execute the next operation. For example, after clicking on a specific commodity image or the like in the information receiving page, the jump may be continued to the detail page of the commodity, and specific operations such as joining "shopping cart", "immediate purchase" or the like may be performed in the detail page.

In a specific implementation, since the detail page of the commodity is generally provided based on the commodity dimension, that is, the plurality of SKUs share the same commodity detail page, in order to facilitate keeping consistency of page information, in a preferred implementation manner, when an access request to a detail page corresponding to a target commodity is initiated through the information receiving page, identification information of a target SKU may be further injected into a link address of the detail page, so when the detail page is displayed, identification information of the target SKU may be extracted from the link address, and further, according to the identification information of the target SKU, an option corresponding to the target SKU in a SKU selection panel may be set to a default selected state, and description information corresponding to the target SKU may be displayed in the detail page. Thus, since the information about the target SKU is directly expressed in the detail page of the commodity, and the option about the target SKU in the SKU panel is selected, if the user needs to purchase the SKU or add the SKU to the shopping cart, the operations of selecting the SKU from the SKU panel are not needed, and the purchasing operation can be directly completed, or the user can directly jump to the order confirmation page to pay, and the like. Therefore, the page information can be kept consistent with the information on the previous operation link, and the operation path of the user can be shortened, so that the indexes such as exposure-purchase conversion rate and the like can be improved.

In summary, through the embodiment of the application, when the information of the target commodity is put out off-site, and the information of a specific SKU is expressed in the process of putting out off-site, the identification information about the SKU can be spliced in the link address of the information receiving page. In this way, in the process of jumping to the information receiving page through the link address, the identification information of the target SKU can be extracted from the target link address, the description information corresponding to the target SKU can be obtained according to the identification information of the target SKU, then the information receiving page can be displayed, and the description information corresponding to the target SKU can be expressed in the information receiving page. By the method, information expressed before and after the jump of the link address can be kept consistent, so that user experience can be improved, indexes such as click rate and conversion rate of commodities can be improved, and efficiency of external station delivery can be improved.

Example two

In a second embodiment, from the standpoint of extrapolating a wide service platform from the aforementioned station, a method for providing merchandise information is provided, and referring to fig. 4, the method may specifically include:

s401: receiving a request for acquiring SKU information associated with a target commodity;

S402: and returning the identification information respectively corresponding to the plurality of SKUs associated with the target commodity so as to splice the identification information of the target SKU into the link address to generate a target link address when the link address of the target commodity is put into a network site outside the commodity information service system and the information of one target SKU associated with the target commodity is expressed, and expressing the description information corresponding to the target SKU in the information receiving page after the information receiving page corresponding to the target commodity is jumped into through the target link address.

Specifically, after the identification information of the SKU is returned to the media party, the media party can splice the identification of the SKU to the link address corresponding to the target commodity to obtain the target link address, and then deliver the target link address to a specific off-site network site. In the process of delivery, the information of the specific SKU can be expressed to consumers in a mode of editing the popularization document. Or in the way of link delivery to the resource bit of the off-site page in a componentization way, the target link address can be provided for a specific component, and the component can acquire the description information of a specific SKU from a database of a server side and generate the content which is specifically displayed in an information card in the resource bit when generating the content which is specifically required to be displayed in the resource bit, thereby realizing the expression of SKU information in the off-site delivery process, and the like.

Example III

The third embodiment provides a method for delivering commodity information from the perspective of the components provided for the off-site delivery process, referring to fig. 5, the method specifically may include:

s501: determining a target link address to be put into a network site outside a current information service system, wherein the target link address comprises identification information of a target SKU in a plurality of SKUs associated with a target commodity; the target page provided by the network station comprises target resource bits;

s502: acquiring the description information of the target SKU according to the identification information of the target SKU;

s503: generating contents in a target information card according to the description information of the target SKU;

s504: and when the target link address is put into the target resource bit, displaying the target information card into the target resource bit so as to express the information of the target SKU through the content in the target information card in the network site, and after jumping to an information receiving page in the information service system station through the target link address, expressing the information of the target SKU in the information receiving page.

Example IV

In the third embodiment, in particular, which commodity is put into the user and which SKU may be decided manually or in other manners, and after the concatenation of the link address is completed, the target link address including the SKU identifier is provided to the component for putting. In the fourth embodiment, if a specific component can provide a "thousand people and thousand sides" capability for off-site delivery, the component can also directly determine which commodity and SKU are specifically recommended to the user, then splice the link addresses, and generate information cards specifically displayed in the resource bits. Thus, from the perspective of the assembly, this embodiment also provides another method of delivering merchandise information, see fig. 6, which may specifically include:

s601: acquiring a link address associated with a commodity and used for delivering the commodity to a network site outside the commodity information service system, and identification information respectively corresponding to a plurality of SKUs associated with the commodity;

s602: determining target commodities to be put in to a target network site and corresponding target SKUs;

s603: splicing the identification information corresponding to the target SKU into the link address to generate a target link address, acquiring the description information corresponding to the target SKU, and generating contents in a target information card according to the description information of the target SKU;

S604: and putting the target link address through a resource bit in a target page provided by the target network station, and displaying the target information card into the target resource bit, so that in the target network station, the information of the target SKU is expressed through the content in the target information card, and when the information jumps to an information receiving page in the commodity information service system station through the target link address, the description information about the target SKU is expressed in the information receiving page.

That is, through the third and fourth embodiments, when the throwing is performed through the resource bit in the off-site page, the SKU-level information can be expressed, so that accurate throwing based on SKU is realized.

For details of the second to fourth embodiments, which are not described in detail, reference may be made to the first embodiment and the description of other parts of the present specification, and the details are not repeated here.

It should be noted that, in the embodiment of the present application, the use of user data may be involved, and in practical application, the user specific personal data may be used in the solution described herein within the scope allowed by the applicable legal regulations in the country under the condition of meeting the applicable legal regulations in the country (for example, the user explicitly agrees to the user to notify practically, etc.).

Corresponding to the first embodiment, the embodiment of the application further provides an information receiving page display device, referring to fig. 7, the device may include:

a request receiving unit 701, configured to receive a request for jumping into a corresponding information-bearing page through a target link address; the target link address comprises identification information of a target SKU in a plurality of stock in-out metering basic units SKUs related to target commodities, and is used for delivering to a network site outside a current information service system, wherein information about the target SKU is expressed in the delivering process;

a SKU identification information extracting unit 702, configured to extract identification information of the target SKU from the target link address;

a SKU description information obtaining unit 703, configured to obtain description information corresponding to the target SKU according to the identification information of the target SKU;

and the SKU description information expression unit 704 is configured to display the information receiving page, and express description information corresponding to the target SKU in the information receiving page.

The SKU description information obtaining unit may specifically be configured to:

Specifically, the SKU description information expression unit may specifically be used to:

In another manner, the SKU description information obtaining unit may specifically be configured to:

at this time, the SKU description information expression unit may specifically be used to:

In addition, the SKU description information acquiring unit may specifically be configured to:

In addition, the apparatus may further include:

and the link address processing unit is used for responding to the request of accessing the detail page corresponding to the target commodity through the receiving page, injecting the identification information of the target SKU into the link address of the detail page, so that when the detail page is displayed, the description information corresponding to the target SKU is expressed in the detail page according to the identification information of the target SKU, and the option corresponding to the target SKU in the SKU selection panel is set into a default selected state.

Corresponding to the embodiment, the embodiment of the application also provides a device for providing commodity information, referring to fig. 8, the device may include:

a request receiving unit 801 for receiving a request for acquiring SKU information associated with a target commodity;

and a SKU identifier returning unit 802, configured to return identifier information corresponding to each of a plurality of SKUs associated with the target commodity, so that when a link address related to the target commodity is put into a network site outside the current information service system and information of one of the target SKUs associated with the target commodity is expressed, the identifier information of the target SKU is spliced into the link address to generate a target link address, and after the target link address is jumped into an information receiving page corresponding to the target commodity, description information corresponding to the target SKU is expressed in the information receiving page.

Corresponding to the embodiment, the embodiment of the application also provides a device for delivering commodity information, referring to fig. 9, the device may include:

a link address determining unit 901, configured to determine a target link address to be put into a website outside the current information service system, where the target link address includes identification information of a target SKU of multiple SKUs associated with a target commodity; the target page provided by the network station comprises target resource bits;

a SKU description content obtaining unit 902, configured to obtain description information of the target SKU according to the identification information of the target SKU;

an information card generation unit 903, configured to generate content in a target information card according to the description information of the target SKU;

and the delivering unit 904 is configured to, when delivering the target link address to the target resource bit, display the target information card to the target resource bit, so that in the network station, the information of the target SKU is expressed by the content in the target information card, and after skipping to an information receiving page in the information service system station by the target link address, the information of the target SKU is expressed in the information receiving page.

Corresponding to the fourth embodiment, the embodiment of the present application further provides a device for delivering commodity information, referring to fig. 10, where the device may include:

an information obtaining unit 1001, configured to obtain a link address associated with a commodity and used for delivering to a website outside the current information service system, and identification information respectively corresponding to a plurality of SKUs associated with the commodity;

a delivery decision unit 1002, configured to determine a target commodity to be delivered to a target network site and a corresponding target SKU;

an information card generating unit 1003, configured to splice the identification information corresponding to the target SKU to the link address to generate a target link address, obtain the description information corresponding to the target SKU, and generate content in a target information card according to the description information of the target SKU;

and a throwing unit 1004, configured to throw the target link address through a resource bit in a target page provided by the target network station, and display the target information card into the target resource bit, so that in the target network station, information of the target SKU is expressed through content in the target information card, and when jumping to an information receiving page in the merchandise information service system station through the target link address, description information about the target SKU is expressed in the information receiving page.

In addition, the embodiment of the application also provides a computer readable storage medium, on which a computer program is stored, which when being executed by a processor, implements the steps of the method of any one of the previous method embodiments.

And an electronic device comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read for execution by the one or more processors, perform the steps of the method of any of the preceding method embodiments.

Fig. 11, among other things, illustrates an architecture of an electronic device, for example, device 1100 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, an aircraft, and so forth.

Referring to fig. 11, device 1100 may include one or more of the following components: a processing component 1102, a memory 1104, a power component 1106, a multimedia component 1108, an audio component 1110, an input/output (I/O) interface 1112, a sensor component 1114, and a communication component 1116.

The processing component 1102 generally controls overall operation of the device 1100, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 1102 may include one or more processors 1120 to execute instructions to perform all or part of the steps of the methods provided by the disclosed subject matter. Further, the processing component 1102 can include one or more modules that facilitate interactions between the processing component 1102 and other components. For example, the processing component 1102 may include a multimedia module to facilitate interaction between the multimedia component 1108 and the processing component 1102.

Memory 1104 is configured to store various types of data to support operations at device 1100. Examples of such data include instructions for any application or method operating on device 1100, contact data, phonebook data, messages, pictures, video, and the like. The memory 1104 may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.

The power supply component 1106 provides power to the various components of the device 1100. The power supply component 1106 can include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1100.

Multimedia component 1108 includes a screen between device 1100 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or sliding action, but also the duration and pressure associated with the touch or sliding operation. In some embodiments, multimedia component 1108 includes a front camera and/or a rear camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 1100 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 1110 is configured to output and/or input an audio signal. For example, the audio component 1110 includes a Microphone (MIC) configured to receive external audio signals when the device 1100 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 1104 or transmitted via the communication component 1116. In some embodiments, the audio component 1110 further comprises a speaker for outputting audio signals.

The I/O interface 1112 provides an interface between the processing component 1102 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.

The sensor assembly 1114 includes one or more sensors for providing status assessment of various aspects of the device 1100. For example, the sensor assembly 1114 may detect an on/off state of the device 1100, a relative positioning of the components, such as a display and keypad of the device 1100, a change in position of the device 1100 or a component of the device 1100, the presence or absence of user contact with the device 1100, an orientation or acceleration/deceleration of the device 1100, and a change in temperature of the device 1100. The sensor assembly 1114 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 1114 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1114 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communications component 1116 is configured to facilitate communication between the device 1100 and other devices, either wired or wireless. The device 1100 may access a wireless network based on a communication standard, such as WiFi, or a mobile communication network of 2G, 3G, 4G/LTE, 5G, etc. In one exemplary embodiment, the communication component 1116 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 1116 further includes a Near Field Communication (NFC) module to facilitate short range communication. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device 1100 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the methods described above.

In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, such as memory 1104 including instructions executable by processor 1120 of device 1100 to perform the methods provided by the present disclosure. For example, the non-transitory computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

From the above description of embodiments, it will be apparent to those skilled in the art that the present application may be implemented in software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method described in the embodiments or some parts of the embodiments of the present application.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for a system or system embodiment, since it is substantially similar to a method embodiment, the description is relatively simple, with reference to the description of the method embodiment being made in part. The systems and system embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present application without undue burden.

The information receiving page display method and the electronic device provided by the application are described in detail, and specific examples are applied to explain the principle and the implementation mode of the application, and the description of the above examples is only used for helping to understand the method and the core idea of the application; also, it is within the scope of the present application to be modified by those of ordinary skill in the art in light of the present teachings. In view of the foregoing, this description should not be construed as limiting the application.

Claims

1. The information receiving page display method is characterized by comprising the following steps of:

2. The method of claim 1, wherein the step of determining the position of the substrate comprises,

the obtaining the description information corresponding to the target SKU according to the identification information of the target SKU includes:

3. The method of claim 2, wherein the step of determining the position of the substrate comprises,

4. The method of claim 1, wherein the step of determining the position of the substrate comprises,

5. The method of claim 1, wherein the step of determining the position of the substrate comprises,

6. The method of claim 5, wherein the step of determining the position of the probe is performed,

the target commodity is also associated with available user rights information, and the user rights information comprises user rights information available in a station extrapolation channel;

7. The method as recited in claim 1, further comprising:

8. A method of providing merchandise information, comprising:

9. A method of delivering merchandise information, comprising:

10. A method of delivering merchandise information, comprising:

11. A computer readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the steps of the method of any of claims 1 to 10.

12. An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read for execution by the one or more processors, perform the steps of the method of any of claims 1 to 10.