CN103778549A - Mobile application popularizing system and method - Google Patents
Mobile application popularizing system and method Download PDFInfo
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- CN103778549A CN103778549A CN201210404881.4A CN201210404881A CN103778549A CN 103778549 A CN103778549 A CN 103778549A CN 201210404881 A CN201210404881 A CN 201210404881A CN 103778549 A CN103778549 A CN 103778549A
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Abstract
The invention discloses a mobile application popularizing system and method, and relates to the technical field of communication terminal. The system comprises a user mobile terminal, an advisement machine and a display mobile terminal, wherein the user mobile terminal is formed by a client and a camera module; the advisement machine is formed by a display screen, a touch screen and a computer; and the display mobile terminal is formed by a mobile application installation module, an agent module and a bottom driver module. The mobile application popularizing system and method mainly help to solve the disadvantages of single popularization means, poor interaction, and poor user experience and the like in a conventional popularization method of the mobile application; through the integration of an information publishing function, a mobile application displaying function, a user interaction function and a mobile application downloading function in the advisement machine, a comprehensive popularizing method, from attracting user 's attention, user participating interactive experience to user downloading mobile application, is realized.
Description
Technical Field
The invention relates to the technical field of communication terminals, in particular to a mobile application popularization system and a mobile application popularization method.
Background
At present, with the increase of wireless network bandwidth, the great improvement of software and hardware capabilities of a mobile terminal and the increasing of computing capability, the traditional internet and IT service gradually move to "mobility", and an era of broadband mobile internet is coming. With the explosive growth of the number of mobile applications, the market competition is dramatic day by day. How to rapidly and effectively sell mobile applications to consumers is a very important link in addition to research, development and innovation of mobile applications and popularization means of mobile applications.
The currently generally adopted popularization mode is one-way popularization, namely, a user directly downloads the content from a mobile application market or a website. The one-way popularization mode is limited by the traditional mobile application market or website, and has the following defects: (1) the user can only see limited product introduction information and cannot experience the product function before downloading the mobile application; (2) the real operation condition of the mobile application has a relation with the software and hardware performance of the mobile terminal, the transmission speed of the mobile network, the service deployment mode and the like, and a user cannot predict the real subjective experience of the mobile application in the real machine and the current network; (3) the user may download a disliked mobile application wasting traffic. For mobile applications that are charged for, the costs incurred for purchasing the mobile application are also wasted.
The invention mainly solves the defects of the traditional popularization mode such as single popularization means, poor interactivity, poor user experience and the like of the mobile application, and realizes a comprehensive popularization means from attracting eyes of users, enabling the users to participate in interactive experience to realizing downloading of the mobile application by integrating the information release function, the mobile application display function, the user interaction function and the mobile application downloading function of the advertising player.
Typical application scenarios for a system implemented according to the present invention include, but are not limited to: the mobile terminal entity exclusive shop, the mobile operator business hall, household electrical appliances, electrical appliance sales places, exhibitions, enterprise exhibition halls, airports, residential communities and campuses.
Disclosure of Invention
The invention mainly solves the defects of the traditional marketing mode, such as single mobile application popularization means, poor interactivity, limited audiences, poor user experience and the like.
To solve the above technical problem, an embodiment of the present invention provides a mobile application promotion system and method, which are implemented as follows:
a mobile application promotion system is characterized in that the system comprises a user mobile terminal, an advertising machine and a display mobile terminal, wherein: the user mobile terminal consists of a client and a camera module, the advertisement player consists of a display screen, a touch screen and a computer, and the display mobile terminal consists of a mobile application installation module, an agent module and a bottom layer drive module.
The mobile application promotion system is characterized in that the advertisement machine is composed of a display screen, a touch screen and a computer, wherein:
the display screen is connected with the agent module of the mobile terminal through the communication module in the computer and is used for receiving and displaying images and/or videos displayed on the display mobile terminal and sent by the agent module of the display mobile terminal through the communication module.
The touch screen comprises a touch detection component and a touch screen controller; the touch detection component positions the selection input information based on the position of the user's finger or other object on the touch screen and communicates the selection input information to the touch screen controller.
And after receiving the positioned selection input information, the touch screen controller converts the information into a contact point coordinate and sends the contact point coordinate to a communication module in the computer.
The computer includes a communication module for transmitting the contact coordinates to an agent module that presents the mobile terminal through a communication connection.
The mobile application promotion system is characterized in that the user mobile terminal is composed of a client and a camera module; wherein:
the client comprises a two-dimension code identification module and a mobile application downloading module;
the two-dimension code identification module is used for identifying the two-dimension code scanned by the camera module from the display screen of the advertising machine, acquiring the download address of the mobile application and transmitting the identified information to the mobile application download module for processing.
The mobile application downloading module is used for processing the mobile application downloading address obtained by the two-dimension code recognition module in the client side and completing the downloading task of the mobile application.
The camera module is used for scanning the two-dimensional code displayed on the display screen of the advertising machine and transmitting the image information of the two-dimensional code to the client.
The mobile application promotion system is characterized in that the display mobile terminal comprises a mobile application installation module, an agent module and a bottom layer driving module; wherein:
the mobile application installation module is used for installing the mobile application which needs to be displayed to the user, and displaying the mobile application on the advertising machine through the communication module in the computer for the user to experience on site.
And the agent module is used for receiving the contact coordinates and calling an application programming interface of the display mobile terminal to transmit the contact coordinates to a bottom layer driving module of the display mobile terminal.
The bottom layer driving module is used for simulating and generating a touch screen operation event for displaying the mobile terminal.
The mobile application promotion system comprises a mobile application promotion module,
the computer comprises a communication module, wherein when the contact coordinate is compared with a coordinate range of a display mobile terminal screen area displayed on a display screen of the advertising machine, the contact coordinate is found to exceed the upper limit of the coordinate of the display mobile terminal screen area displayed on the display screen of the advertising machine or be lower than the lower limit of the coordinate of the display mobile terminal screen area displayed on the display screen of the advertising machine, so that the contact coordinate is judged not to be in the coordinate range of the display mobile terminal screen area displayed on the display screen of the advertising machine, or when the contact coordinate is judged to be in the coordinate range of a certain entity key of the display mobile terminal displayed on the display screen of the advertising machine, the communication module is used for converting the contact coordinate into an instruction representing that the entity key of the corresponding area is triggered; the communication module also sends the instruction to an agent module for displaying the mobile terminal through communication connection.
The display mobile terminal comprises a mobile application installation module, an agent module and a bottom layer driving module.
The mobile application installation module is used for installing the mobile application which needs to be displayed to the user, and displaying the mobile application on the advertising machine through the communication module in the computer for the user to experience on site.
The agent module is used for receiving the instruction and calling an application programming interface of the display mobile terminal to transmit the instruction to a bottom layer driving module of the display mobile terminal; the bottom layer driving module is used for simulating and generating a key operation event for displaying the mobile terminal.
The mobile application promotion system is characterized in that the advertising machine in the system is also provided with a human-computer interaction sensing device; wherein:
the display screen is connected with the agent module of the display mobile terminal through a communication module in the computer and is used for receiving and displaying images and/or videos displayed on the display mobile terminal and sent by the agent module of the display mobile terminal through the communication module.
The human-computer interaction induction equipment is composed of one or more of a voice recognition module, an action gesture recognition module, a head tracking module and a visual tracking module, wherein: the voice recognition module is used for capturing and recognizing voice input of a user; the motion gesture recognition module is used for recognizing the motion of a human body; the head tracking module is used for tracking and identifying head movement; the vision tracking module is used for identifying the movement process of the eyes.
The computer comprises a communication module, processes the identification result sent by a processing module in the connected human-computer interaction induction equipment, generates a human-computer interaction input control signal, and sends the human-computer interaction input control signal to an agent module for displaying the mobile terminal through communication connection.
The display mobile terminal comprises a mobile application installation module, an agent module and a bottom layer driving module.
The mobile application installation module is used for installing the mobile application which needs to be displayed to the user, and displaying the mobile application on the advertising machine through the communication module in the computer for the user to experience on site.
The agent module is used for receiving the human-computer interaction input control signal and calling an application programming interface of the display mobile terminal to transmit the human-computer interaction input control signal to a bottom layer driving module of the display mobile terminal; the bottom layer driving module is used for simulating and generating a touch screen and/or key operation event for displaying the mobile terminal.
The mobile application promotion system is characterized in that the advertising machine in the system can be further provided with one or more of a wireless headset, a loudspeaker and a microphone.
The mobile application promotion system is characterized in that the wireless headset is connected with the display mobile terminal in a wireless connection mode.
The mobile application promotion system is characterized in that the loudspeaker and the microphone are connected with the advertising machine through electric signals and are connected with the display mobile terminal through a wireless connection or a wired connection through a communication module in the advertising machine.
A mobile application promotion method is characterized by being realized by the following steps:
s1: displaying product index information of the mobile application through a display screen of the advertising machine, and enabling a user to select an interested mobile application;
s2: according to the mobile application selected by the user, the display mobile terminal provided with the mobile application is connected through the advertising machine, so that the user can interact with the display mobile terminal based on a touch screen of the advertising machine, and the same experience effect as that of the user who directly operates the display mobile terminal is achieved;
s3: a user operates the mobile application through a touch screen of the advertising machine, and experiences the running condition of the mobile application under a real mobile terminal and a real wireless network;
s4: displaying a two-dimensional code corresponding to the mobile application on a display screen of the advertising machine according to the mobile application selected and downloaded by the user;
s5: starting a client on the user mobile terminal, controlling a camera on the user mobile terminal to scan and identify the two-dimensional code;
s6: and the client starts and finishes downloading the mobile application according to the download address contained in the two-dimensional code.
The mobile application promotion method comprises the following steps,
the above step S2 further includes:
s21: establishing bidirectional communication connection between the advertising machine and the display mobile terminal;
s22: the display screen of the advertising machine displays the content displayed on the screen of the mobile terminal, and can also display the shell and the entity keys of the mobile terminal; when a user touches a screen area or an entity key area of the mobile terminal on a display screen of the advertising machine, respectively generating control over a touch screen or an entity key of the mobile terminal according to the contact coordinates;
s23: the display mobile terminal executes corresponding operation after receiving touch screen control and/or key control;
s24: and displaying the image and/or video to be displayed on the mobile terminal, and sending the image and/or video to be displayed on the display screen of the advertising machine for display.
According to the technical scheme provided by the embodiment of the invention, the information release of the traditional large-screen advertising machine is combined with real machine interaction through software and hardware technical innovation, and a comprehensive popularization means from attracting eyes of users, enabling users to participate in interactive experience and achieving downloading of mobile applications is realized through integrating the information release function, the mobile application display function, the user interaction function and the mobile application downloading function of the advertising machine.
Drawings
FIG. 1 is a schematic diagram of a mobile application promotion system according to one embodiment of the present invention;
FIG. 2 is a diagram of another embodiment of a mobile application promotion system of the present invention;
fig. 3 is a schematic diagram of another embodiment of the mobile application promotion system of the present invention.
Detailed Description
The embodiment of the invention provides a mobile application promotion system.
In order to make the technical field of the invention better understand the scheme of the invention, the following detailed description of the embodiments of the invention is provided in conjunction with the accompanying drawings and the implementation mode.
In one possible mobile application promotion scheme, a user downloads a mobile application directly from a mobile application marketplace or a website. The one-way popularization mode has a plurality of disadvantages, and the biggest problem is that a user cannot predict the real situation of the operation of the mobile application before downloading the mobile application.
The invention mainly utilizes the information release function and the user interaction function of the large-screen digital advertising player, so that the user can experience the real running condition of the mobile application in real machines and the current network and then determine whether to download the mobile application. The advertisement machine is a device which utilizes a standard liquid crystal display and a television to realize information display and video advertisement playing through modes of networking, multimedia system control and the like. The advertisement machine mainly realizes building/outdoor Liquid Crystal advertisement, such as commercial buildings, markets, supermarkets and other channels, a typical commercial terminal advertisement system in the form of an LCD (Liquid Crystal Display) screen, and shows television advertisement programs and other programs.
Fig. 1 is a schematic diagram of an embodiment of the mobile app promotion system of the present invention, in which arrows indicate the main signal flow when a user interacts with a computer through these devices. As shown in fig. 1, includes a user mobile terminal, an advertisement player and a presentation mobile terminal.
The user mobile terminal is a commercial mobile terminal owned by the popularization audience (user) and is used for installing and using mobile application. The user mobile terminal is provided with a camera, so that the user mobile terminal is provided with a camera module to scan and identify the two-dimensional code. The user mobile terminal has an operating system, which may be an iOS-series operating system, an Android-series operating system, a Windows Phone-series operating system, or any other operating system suitable for use by the mobile terminal. The client in the user mobile terminal is a standard mobile application running on the operating system of the user mobile terminal, and can complete the functions of two-dimensional code identification and mobile application downloading.
The display mobile terminal is similar to the user mobile terminal, and has an operating system, and can install and run mobile applications. In order to achieve the interactive display effect of the mobile application described in the embodiment of the present invention, it is desirable to display the same operating system as the operating system of the mobile terminal of the user, and access the display mobile terminal to the wireless network to provide the functions of conversation and internet access, so as to enhance the real experience effect of the user.
The advertising machine includes a computer, which may be, for example, a general x86 architecture PC, or an embedded system such as the ARM architecture. The computer may be a computer loaded with a Windows series operating system, or may be other operating systems, such as a MAC OS series operating system, a Linux series operating system, and various embedded operating systems.
The advertising machine is characterized by comprising a large-size display screen for displaying and showing the content displayed on the mobile terminal in real time, such as images and/or videos of mobile applications and the like. The large-sized display screen may be a currently popular LCD, LED (Light Emitting Diode) or CRT (Cathode Ray Tube), or may be a new display screen using 3D, holographic, or other technologies. To achieve the interaction described in the embodiments of the present invention, it is desirable to use a larger display screen to enhance the user's experience in the field. In the embodiment of the invention, the output signals of the mobile application, such as images and/or videos and the like when the mobile application runs on the display mobile terminal, are transmitted to the computer in the advertising machine through a certain connection mode, and then the computer drives the display screen to play.
Another feature of the advertising machine is the inclusion of a touch screen. The touch screen is the simplest, convenient and natural man-machine interaction mode at present. The touch screen can adopt a resistance screen, an infrared screen, a capacitance screen technology or any other touch technology which is convenient for man-machine interaction. In the embodiment of the invention, a user can operate the advertising machine by using the touch screen, and the operation and control of the display mobile terminal are realized by connecting the computer in the advertising machine with the mobile terminal, so that the effect of really operating the mobile terminal is achieved.
The connection between the display screen and the computer in the advertising machine and the connection between the touch screen and the computer in the advertising machine can adopt the same connection technology or different connection technologies. These connection technologies may be wired or wireless. For the connection between the display screen and the computer in the advertisement machine, the wired mode may be HDMI/MHL or the like as described above, or USB (Universal Serial BUS) or the like, and the wireless mode may be Bluetooth (Bluetooth), WI-FI (a standard in IEEE 802.11), WI-FI Direct or the like. The connection between the touch screen and the computer in the advertising machine can be a USB and the like, and the wireless mode can be wireless connection technology such as Bluetooth, WI-FI, WI-Fi Direct and the like. In brief, the wired or wireless connection technology adopted here is suitable for realizing that the output signals such as images and/or videos showing the mobile terminal are transmitted to the computer in the advertising machine for the connection between the display screen and the computer in the advertising machine, and then the computer drives the display screen to play. For the connection between the touch screen and the computer in the advertising machine, the operation and control of the display mobile terminal can be realized by operating the advertising machine by using the touch screen.
And displaying the content displayed on the screen of the mobile terminal on the display screen of the advertising machine. In addition, in the content displayed on the display screen of the advertising machine, the shell and the entity keys of the mobile terminal can be displayed besides the content displayed on the display screen of the mobile terminal. The content displayed on the display screen of the advertising machine may be correspondingly consistent with the resolution of the display mobile terminal, or may be enlarged (or reduced) according to the example of the resolution of the display mobile terminal or the like or according to the example of the resolution of the display mobile terminal, and the display effect may be adjusted according to the actual screen size of the advertising machine. The display screen of the display mobile terminal can be controlled to switch between a transverse screen display mode, a vertical screen display mode and a full screen display mode on the display screen of the advertising machine, so that different display requirements are met. Therefore, through the display on the advertising machine, a user can feel the system of the mobile terminal and the mobile application on the system on the large screen, and can further feel the appearance of the mobile terminal. Moreover, the display of the large screen can be watched and felt by more users. In the display process of the display screen of the advertising machine, the displayed entity keys and the shell for displaying the mobile terminal are kept unchanged; the displayed screen display content for displaying the mobile terminal can be kept updated in real time by continuously grabbing screen display for displaying the mobile terminal, so that vivid user experience is ensured.
After the user obtains real experience by operating the mobile application through the touch screen of the advertising machine, the user selects the favorite mobile application. The two-dimensional code of the mobile application is displayed on the display screen of the advertising machine, at the moment, an experiencer can use a camera of a user mobile terminal to shoot and scan the two-dimensional code information of the experiencer, and the image information of the two-dimensional code is sent to a client side in the user mobile terminal.
A two-dimensional code recognition module and a mobile application downloading module are arranged in the client;
the two-dimension code identification module is used for identifying the two-dimension code scanned by the camera module from the display screen of the advertising machine, acquiring the download address of the mobile application and transmitting the identified information to the mobile application download module; and the mobile application downloading module processes the mobile application downloading address obtained by the two-dimension code recognition module in the client and completes the downloading task of the mobile application. The method meets the requirements that a user obtains real subjective experience after the real machine operates the selected multiple mobile applications, selects the favorite mobile applications after the real experience, and acquires and downloads the two-dimension code in the advertising machine by using the mobile terminal.
Meanwhile, the touch screen shown in fig. 1 generally includes a touch detection part and a touch screen controller. The touch detection part is arranged at the front end or the rear end of the display screen. When the touch screen controller works, a user touches the touch screen with a finger (or other objects), the touch detection component positions and selects input information according to the position touched by the finger and the like, and the selected input information is transmitted to the touch screen controller. And after receiving the positioned selection input information, the touch screen controller converts the selection input information into touch point coordinates. Since the touch screen is connected with the computer, the computer can acquire the touch point coordinates. And then through the wired connection or wireless connection of computer and show mobile terminal, the computer sends this contact coordinate to show mobile terminal. And after the display mobile terminal receives the contact point coordinates, executing corresponding operation on the display mobile terminal. The corresponding operation on the display mobile terminal may need to be fed back to the user from the user-oriented angle, is embodied in a mobile application part such as an image and/or a video output to a display screen of the display mobile terminal, is transmitted to the computer through wired connection or wireless connection between the display mobile terminal and a computer in the advertising machine, and is further displayed on the display screen of the advertising machine connected with the computer in real time.
Specifically, the exhibition mobile terminal side may be installed with an Agent (Agent) software, and the Agent software may run in the background of the exhibition mobile terminal. The Agent software that exposes the mobile terminal side installation may be a Server software. The agent software installed on the display mobile terminal side enables the display mobile terminal side to be provided with an agent module. A communication software may be installed on the computer. The communication software may be a Client (Client) software, corresponding to the server software on the exposed mobile terminal. The communication software on the computer causes the computer to have a communication module. The communication module on the computer may perform interactive communication with the agent module on the display mobile terminal, for example, by using the aforementioned wired connection or wireless connection technologies such as USB, WIFI, and the like. When a user touches the touch screen of the advertisement machine, as described above, the touch detection component in the touch screen positions and selects input information according to the position touched by the finger, and transmits the selected input information to the touch screen controller. And after receiving the positioned selection input information, the touch screen controller converts the selection input information into touch point coordinates. And a communication module in the computer acquires the touch point coordinate from the touch screen controller and sends the touch point coordinate to the display mobile terminal through communication connection. The agent module at the side of the mobile terminal is shown to receive the contact coordinates through a wired connection or a wireless connection. Further, the agent module may call an Application Programming Interface (API) corresponding to the operating system of the display mobile terminal, and transmit the contact coordinates to the underlying driver module of the display mobile terminal. Furthermore, the bottom driving module of the display mobile terminal can directly simulate and generate a touch screen operation event of the display mobile terminal, and the effect is the same as that of the touch screen operation event generated by the bottom driving module when a user directly and manually operates and displays the contact coordinates of a touch screen of the mobile terminal.
Touch screens generally include 4 basic types: infrared touch screens, resistive touch screens, capacitive touch screens, surface acoustic wave touch screens, and the like. Although the above process is described below with reference to an infrared touch screen, those skilled in the art will recognize that other touch technology implementations may be implemented accordingly, and therefore, the present invention should also fall within the scope of the embodiments of the present invention. The infrared touch screen uses the light beam blocking technology as the basic principle, infrared transmitting tubes are respectively arranged on the left side (y axis) and the lower side (x axis) of a front frame of the screen, corresponding receiving tubes are respectively arranged on the opposite sides of the infrared transmitting tubes, and a crisscross infrared matrix circuit is formed in front of the screen. When the infrared ray receiving tube works, infrared rays passing through the point in the transverse and vertical directions are blocked by the finger touch point of a user. The touch screen detection component is a matrix circuit formed by the infrared transmitting tubes and the infrared receiving tubes. The touch screen detection component detects the positioning selection input information according to whether the infrared receiving tube matrix receives infrared rays and the codes of the receiving tubes, for example, according to the connection closure of a certain row and a certain column in the touch screen matrix circuit, the specific position of the touch screen matrix circuit can be judged to be pressed according to the position of the connection closure, namely the positioning selection input information is positioned, and the selection input information is transmitted to the touch screen controller. And the touch screen controller calculates the coordinates of a touch point on the display screen of the advertising machine based on the received selection input information so as to enable the terminal to execute corresponding operation. Specifically, the communication module of the computer sends the contact coordinates to the agent module in the display mobile terminal. And the agent module calls a corresponding API in the operating system of the display mobile terminal and transmits the contact coordinates to a bottom layer driving module of the display mobile terminal. Furthermore, the bottom layer driving module of the display mobile terminal can simulate and generate a display mobile terminal touch screen operation event. Through the mode, the same operation effect as that of the touch input directly on the touch screen of the display mobile terminal can be achieved through the touch input operation on the large-size touch screen of the advertising machine.
The communication module can also determine to convert the received contact coordinates according to whether the display screen of the advertising machine only displays the screen area of the display mobile terminal, and whether the resolutions of the advertisement and the display screen are completely corresponding to each other or whether the display screen and the display mobile terminal screen display the screen area of the display mobile terminal in equal proportion or not. If the display screen of the advertising machine only displays the screen area of the display mobile terminal, and the resolution of the display screen of the advertising machine is correspondingly consistent with the resolution of the display mobile terminal screen, the communication module of the computer can directly send the received contact coordinates to the agent module of the display mobile terminal.
If the display screen of the advertising machine not only displays and shows the screen area of the mobile terminal, but also displays and shows the contents of the shell, the entity keys and the like of the mobile terminal, the communication module of the computer can convert the received contact coordinates and then send the converted contact coordinates to the agent module of the mobile terminal. If the resolution of the display screen of the advertising machine is not corresponding to the resolution of the screen of the display mobile terminal, but is enlarged (or reduced) in equal proportion or in a non-equal case, the communication module can perform one conversion on the received touch point coordinates and then send the converted touch point coordinates to the agent module of the display mobile terminal. For example, assume that the screen resolution of the mobile terminal is shown as (Wp, Hp), where Wp is the screen width and Hp is the screen height; the resolution ratio of the display screen of the advertising machine is (Wa, Ha), and the resolution ratio coordinate range of the display screen of the display mobile terminal displayed on the display screen of the advertising machine is (Ws, Hs). Where Wa is the screen width and Ha is the screen height. When the user touches a touch position on the touch screen of the advertising machine and the coordinates (Xs, Ys) of the display screen of the display mobile terminal displayed on the display screen of the advertising machine with the resolution coordinate range (Ws, Hs) as a reference system, where Ws is the screen width and Hs is the screen height, the touch coordinates are converted as follows:
(Xs*Wp/Ws，Ys*Hp/Hs)
therefore, the communication module sends the converted contact coordinates to the agent module of the display mobile terminal, so that the condition that a touch screen operation event of the display mobile terminal is generated by simulation of the bottom layer driving module of the subsequent display mobile terminal is accurate and free, and the phenomenon of touch drift or inaccurate touch can not occur. If the maximum absolute coordinates of (Ws, Hs) coincide with (Wa, Ha), this conversion may not be performed because (Xs, Ys) at this time is the same before and after the conversion.
As mentioned above, the display screen of the advertisement machine may display the content of the shell, the physical keys, etc. of the mobile terminal in addition to the content displayed on the display screen of the mobile terminal. When a user touches and displays the entity keys of the display mobile terminal on the display screen of the advertising machine, the touch detection part in the touch screen positions and selects input information according to the touched position and transmits the selected input information to the touch screen controller. The touch screen controller converts the detected selection input information into touch point coordinates after receiving the selection input information. And the communication module in the computer acquires the touch point coordinate from the touch screen controller, and then finds that the touch point coordinate is not located in the coordinate range of the screen area of the display mobile terminal displayed on the display screen of the advertising machine. For example, the communication module may compare the touch point coordinate with a coordinate range of a screen area of the display mobile terminal displayed on the display screen of the advertisement machine, and find that the touch point coordinate exceeds an upper limit of the coordinate of the screen area of the display mobile terminal displayed on the display screen of the advertisement machine or is lower than a lower limit of the coordinate of the screen area of the display mobile terminal displayed on the display screen of the advertisement machine, thereby determining that the touch point coordinate is not located in the coordinate range of the screen area of the display mobile terminal displayed on the display screen of the advertisement machine. Or, the communication module may determine that the contact coordinates fall within a coordinate range of a certain physical key of the mobile terminal displayed on the display screen of the advertisement machine. And then, the communication module converts the contact point coordinate into an instruction representing that the corresponding area entity key is triggered. Such instructions may be represented by a series of parameters. For example, the type of the key, such as the Home key, the volume key, and the shooting key, is represented by the key depression parameter KeyCode, and the key depression time is recorded by the key depression parameter KeyDown, and the key release KeyUp parameter records the time for releasing the key. In this way, in addition to the parameters themselves, the duration of pressing the corresponding key can also be communicated. For the keys including the first position and the second position when pressed and the keys at more positions, the communication module can also record the pressed positions of the keys through the KeyPosition parameter. After the agent module at the side of the display mobile terminal receives the key command transmitted by the communication module in the computer through wired connection or wireless connection, further, the agent module can call the corresponding API in the operating system of the display mobile terminal and transmit the key command to the bottom layer driving module of the display mobile terminal. Furthermore, the bottom layer driving module of the display mobile terminal can simulate and generate a display mobile terminal key operation event.
In addition, an audio output/input device can be added to the advertising player, and interaction between a user and the display mobile terminal through a voice mode is provided. The audio output/input device may be directly connected to the audio input/output interface on the advertising player. Through the audio output device, the user can hear the sound played by the display mobile terminal, such as voice prompt, music, effect sound effect in mobile application, and the like. Through an audio input device, such as a microphone, a user may input speech, such as making voice commands, etc. Through the combination of audio output and input devices, a user can make and receive calls and the like. Typical audio output/input devices include the following:
wired/wireless headset/microphone: the user directly interacts with the display mobile terminal through the wired/wireless earphone/microphone, and the functions of conversation and audio playing in a wired/wireless transmission mode are supported. The use of wired/wireless headphones/microphones may enhance the user interaction experience. The most common wireless headset/microphone may be a bluetooth headset/microphone, for example.
A loudspeaker: for playing voice and audio signals. And displaying the audio output by the mobile terminal, transmitting the audio to the computer of the advertising computer through the connecting equipment, and playing the audio by driving the loudspeaker by the computer. Advertising machines are typically equipped with external speakers or use integrated speakers on the computer.
A microphone: the method is used for realizing the input of the sound of the mobile terminal by the user. After the microphone captures the voice of the user, the voice signal is converted into an electric signal and is transmitted to the input end of the microphone of the display mobile terminal through the connecting device, and therefore the voice input function of the display mobile terminal is achieved. The microphone may be external and may be placed on the panel of the advertising machine to easily capture the instructions input by the user, or it may be integrated on the motherboard of the computer of the advertising machine.
In addition, the advertising machine can also adopt human-computer interaction induction equipment to realize a novel human-computer interaction mode. For example, the human-computer interaction sensing device can capture voice, gestures, head movements, visual movements and the like of a user, and perform voice, movement recognition or head and visual tracking through human-computer interaction processing software on a computer in the advertising machine to realize interaction with the advertising machine. Different from the accurate man-machine interaction mode such as key pressing, touch screens and the like, the man-machine interaction based on voice, gestures, head or visual actions belongs to the non-accurate interaction mode. For example, the Kinect product of microsoft corporation in the united states is widely adopted in the field of games, and based on the Kinect Software Development Kit (SDK) provided by microsoft, developers can fully exert the technical potential of Kinect on a computer, thereby creating more natural and intuitive human-computer interaction experience. And better interactive advertisement effect can be achieved by adopting the human-computer interaction induction equipment. With human-computer interaction processing devices, it is generally necessary to connect dedicated hardware devices to the computer, and in addition, it may be necessary to install a dedicated human-computer interaction processing device program on the computer. The human-computer interaction processing program may be a driver of the human-computer interaction sensing device, and a Software Development Kit (SDK) is usually provided by a vendor, and then a developer calls an API in the software development kit according to an actual application scenario to implement a required interaction function.
The system may be as shown in fig. 2 when an audio output/input device and a human-computer interaction sensing device are added to the advertisement player, wherein the arrows mainly indicate the main signal flow when the user interacts information with the computer through the devices.
The man-machine interaction induction equipment adopted on the advertising machine can replace the touch screen operation, thereby omitting the touch screen in the advertising machine and being capable of coexisting with the touch screen operation. The main modules and signal flow of the mobile application promotion system structure at this time can be as shown in fig. 3.
As shown in fig. 3, the human-computer interaction sensing device on the advertisement player may specifically include one or more of a voice recognition module, an action gesture recognition module, a head tracking module, and a visual tracking module. The module messages in the man-machine interaction sensing equipment process events such as voice recognition, action gesture recognition, head tracking, visual tracking and the like, and send the events to a communication module in a computer, and then the events are sent to an agent module for displaying the mobile terminal through the communication module. Wherein the voice recognition module can be used for capturing and recognizing the voice input of the user; the motion gesture recognition module can be used for recognizing the motion of a human body; the head tracking module can realize interaction through tracking and recognition of head movement; the "visual tracking" module may identify the course of the eye's movement. The communication module processes the identification result sent by the processing module in the connected human-computer interaction sensing device to generate a human-computer interaction input control signal required in the embodiment of the invention, such as controlling and displaying the corresponding operation of a key or a touch screen of the mobile terminal. For touch screen control, contact coordinates included in the human-computer interaction input control signal sent by the communication module; and for key control, the communication module sends an instruction included in the input control signal.
Subsequently, the communication module in the computer sends the input control signal to the agent module presenting the mobile terminal via a communication connection, similar to the above. The display mobile terminal comprises an agent module and a bottom layer driving module; the agent module is used for receiving the input control signal and calling an application programming interface of the display mobile terminal to transmit the contact coordinates/instructions in the input control signal to a bottom layer driving module of the display mobile terminal; the bottom layer driving module is used for simulating and generating a display mobile terminal touch screen and/or key operation event.
After the user obtains real experience through the man-machine interaction operation mobile application of the advertising machine, the user selects the favorite mobile application. The two-dimensional code of the mobile application is displayed on the display screen of the advertising machine, at the moment, an experiencer can use a camera of a user mobile terminal to shoot and scan the two-dimensional code information of the experiencer, and the image information of the two-dimensional code is sent to a client side in the user mobile terminal.
A two-dimensional code recognition module and a mobile application downloading module are arranged in the client;
the two-dimension code identification module is used for identifying the two-dimension code scanned by the camera module from the display screen of the advertising machine, acquiring the download address of the mobile application and transmitting the identified information to the mobile application download module; and the mobile application downloading module processes the mobile application downloading address obtained by the two-dimension code recognition module in the client and completes the downloading task of the mobile application. The method meets the requirements that a user obtains real subjective experience after the real machine operates the selected multiple mobile applications, selects the favorite mobile applications after the real experience, and acquires and downloads the two-dimension code in the advertising machine by using the mobile terminal.
Typical application scenarios for devices implemented in accordance with the present invention include, but are not limited to;
the mobile terminal entity exclusive shop, the mobile operator business hall, household electrical appliances, electrical appliance sales places, exhibitions, enterprise exhibition halls, airports, residential communities and campuses.
According to the technical scheme provided by the embodiment of the invention, the information release of the traditional large-screen advertising machine is combined with real machine interaction through software and hardware technical innovation, and a comprehensive popularization means from attracting eyes of users, enabling users to participate in interactive experience and achieving downloading of mobile applications is realized through integrating the information release function, the mobile application display function, the user interaction function and the mobile application downloading function of the advertising machine.
While the embodiments of the present invention have been described by way of example, those skilled in the art will appreciate that there are numerous variations and permutations of the present invention without departing from the spirit of the invention, and it is intended that the appended claims cover such variations and modifications as fall within the true spirit of the invention.
Claims (9)
1. A mobile application promotion system is characterized in that the system comprises a user mobile terminal, an advertising machine and a display mobile terminal, wherein: the user mobile terminal consists of a client and a camera module, the advertisement player consists of a display screen, a touch screen and a computer, and the display mobile terminal consists of a mobile application installation module, an agent module and a bottom layer drive module.
2. The mobile application promotion system of claim 1, wherein the advertisement machine is composed of a display screen, a touch screen, and a computer, wherein,
the display screen is connected with the agent module of the mobile terminal through a communication module in the computer and is used for receiving and displaying images and/or videos displayed on the display mobile terminal and sent by the agent module of the display mobile terminal through the communication module;
the touch screen comprises a touch detection component and a touch screen controller; the touch detection part positions selection input information based on the position of a finger or other objects of a user on the touch screen and transmits the selection input information to the touch screen controller;
the touch screen controller receives the positioned selection input information, converts the selection input information into a contact coordinate and sends the contact coordinate to a communication module in the computer;
the computer includes a communication module for transmitting the contact coordinates to an agent module that presents the mobile terminal through a communication connection.
3. The system according to claim 1, wherein the user mobile terminal is composed of a client and a camera module; wherein,
the client comprises a two-dimension code identification module and a mobile application downloading module;
the two-dimension code identification module is used for identifying the two-dimension code scanned by the camera module from the display screen of the advertising machine, acquiring the download address of the mobile application and transmitting the identified information to the mobile application download module for processing;
the mobile application downloading module is used for processing a mobile application downloading address obtained by the two-dimension code recognition module in the client and completing a downloading task of the mobile application;
the camera module is used for scanning the two-dimensional code displayed on the display screen of the advertising machine and transmitting the image information of the two-dimensional code to the client.
4. The mobile application promotion system of claim 1, wherein the display mobile terminal comprises a mobile application installation module, an agent module, and a bottom driver module; wherein,
the mobile application installation module is used for installing mobile applications needing to be displayed to users, and displaying the mobile applications on the advertising player through a communication module in the computer for the users to experience on site;
the agent module is used for receiving the contact coordinates and calling an application programming interface of the display mobile terminal to transmit the contact coordinates to a bottom layer driving module of the display mobile terminal;
the bottom layer driving module is used for simulating and generating a touch screen operation event for displaying the mobile terminal.
5. A mobile application promotion system according to claim 1 or 2,
the computer comprises a communication module, wherein when the contact coordinate is compared with a coordinate range of a display mobile terminal screen area displayed on a display screen of an advertising machine, the contact coordinate is found to exceed the upper limit of the coordinate of the display mobile terminal screen area displayed on the display screen of the advertising machine or be lower than the lower limit of the coordinate of the display mobile terminal screen area displayed on the display screen of the advertising machine, so that the contact coordinate is judged not to be in the coordinate range of the display mobile terminal screen area displayed on the display screen of the advertising machine, or when the contact coordinate is judged to fall in the coordinate range of a certain entity key of the display mobile terminal displayed on the display screen of the advertising machine by the communication module, the contact coordinate is converted into an instruction representing that the entity key of the corresponding area is triggered; the communication module also sends the instruction to an agent module for displaying the mobile terminal through communication connection;
the display mobile terminal comprises a mobile application installation module, an agent module and a bottom layer driving module;
the mobile application installation module is used for installing mobile applications needing to be displayed to users, and displaying the mobile applications on the advertising player through a communication module in the computer for the users to experience on site;
the agent module is used for receiving the instruction and calling an application programming interface of the display mobile terminal to transmit the instruction to a bottom layer driving module of the display mobile terminal; the bottom layer driving module is used for simulating and generating a key operation event for displaying the mobile terminal.
6. The system of claim 1, wherein the advertising machine is further equipped with a human-computer interaction sensing device; wherein,
the display screen is connected with the agent module of the display mobile terminal through a communication module in the computer and is used for receiving and displaying images and/or videos displayed on the display mobile terminal and sent by the agent module of the display mobile terminal through the communication module;
the human-computer interaction induction equipment is composed of one or more of a voice recognition module, an action gesture recognition module, a head tracking module and a visual tracking module, wherein: the voice recognition module is used for capturing and recognizing voice input of a user; the motion gesture recognition module is used for recognizing the motion of a human body; the head tracking module is used for tracking and identifying head movement; the vision tracking module is used for identifying the movement process of the eyes;
the computer comprises a communication module, processes the identification result sent by a processing module in the connected human-computer interaction induction equipment to generate a human-computer interaction input control signal, and sends the human-computer interaction input control signal to an agent module for displaying the mobile terminal through communication connection;
the display mobile terminal comprises a mobile application installation module, an agent module and a bottom layer driving module;
the mobile application installation module is used for installing mobile applications needing to be displayed to users, and displaying the mobile applications on the advertising player through a communication module in the computer for the users to experience on site;
the agent module is used for receiving the human-computer interaction input control signal and calling an application programming interface of the display mobile terminal to transmit the human-computer interaction input control signal to a bottom layer driving module of the display mobile terminal; the bottom layer driving module is used for simulating and generating a touch screen and/or key operation event for displaying the mobile terminal.
7. The system of claim 1, wherein the advertising machine is further provided with one or more of a wireless headset, a speaker and a microphone; the wireless headset is connected with the display mobile terminal in a wireless connection mode; the loudspeaker and the microphone are connected with the advertising machine through electric signals and are connected with the display mobile terminal through a communication module in the advertising machine in a wireless connection or wired connection mode.
8. A mobile application promotion method is characterized by being realized by the following steps:
s1: displaying product index information of the mobile application through a display screen of the advertising machine, and enabling a user to select an interested mobile application;
s2: according to the mobile application selected by the user, the display mobile terminal provided with the mobile application is connected through the advertising machine, so that the user can interact with the display mobile terminal based on a touch screen of the advertising machine, and the same experience effect as that of the user who directly operates the display mobile terminal is achieved;
s3: a user operates the mobile application through a touch screen of the advertising machine, and experiences the running condition of the mobile application under a real mobile terminal and a real wireless network;
s4: displaying a two-dimensional code corresponding to the mobile application on a display screen of the advertising machine according to the mobile application selected and downloaded by the user;
s5: starting a client on the user mobile terminal, controlling a camera on the user mobile terminal to scan and identify the two-dimensional code;
s6: and the client starts and finishes downloading the mobile application according to the download address contained in the two-dimensional code.
9. The mobile application promotion method of claim 8,
the above step S2 further includes:
s21: establishing bidirectional communication connection between the advertising machine and the display mobile terminal;
s22: the display screen of the advertising machine displays the content displayed on the screen of the mobile terminal, and can also display the shell and the entity keys of the mobile terminal; when a user touches a screen area or an entity key area of the mobile terminal on a display screen of the advertising machine, respectively generating control over a touch screen or an entity key of the mobile terminal according to the contact coordinates;
s23: the display mobile terminal executes corresponding operation after receiving touch screen control and/or key control;
s24: and displaying the image and/or video to be displayed on the mobile terminal, and sending the image and/or video to be displayed on the display screen of the advertising machine for display.
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