CN103400287A - Marketing mode based on Internet platform - Google Patents
Marketing mode based on Internet platform Download PDFInfo
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- CN103400287A CN103400287A CN2013103416508A CN201310341650A CN103400287A CN 103400287 A CN103400287 A CN 103400287A CN 2013103416508 A CN2013103416508 A CN 2013103416508A CN 201310341650 A CN201310341650 A CN 201310341650A CN 103400287 A CN103400287 A CN 103400287A
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Abstract
The invention provides a marketing mode based on an Internet platform. The marketing mode is aimed at the construction, development and growth of an Internet trading platform so as to reach the aim of business profiting. According to the marketing mode, the psychological need that people are happy to contribute to charity is utilized, the donation and distribution of charity fund are achieved through trading conditions that buyers and sellers in internet shopping rely on a service platform and a trading platform, all trends are under the supervision of the public and government agencies, and the fund spending is decided by the public, so that the integrity and transparency of trading are improved, and a technical support is provided for the development and growth of the trading platform.
Description
Technical field
What the present invention relates to is the internet marketing model, the marketing model that especially a kind of Internet-based platform is realized.
Background technology
The world enters cybertimes, and internet has become the carrier of various Information Communications.Network selling is the marketing model of setting up the tool potentiality of current and following marketing domain on the internet, it have spread scope wide, contain much information, the characteristics such as round-the-clock, and enterprise is more much lower than Traditional Marketing pattern at the cost that network marketing drops into.Network marketing mode in recent years develops gradually ripe, and the consumer also trusts and likes with not accepting to have become gradually from incipient suspection network marketing, has facilitated the rapid emergence of the enterprises such as Taobao, day cat.It is by holding the Alipay company of just position, and the mandatory supervision seller keeps one's word to manage and allows the relieved technological means of the buyer, has facilitated fair, relieved transaction.According to statistics, by the end of on Dec 31st, 2010, the registered members of Taobao reached 3.7 hundred million people, had covered Chinese most net purchase crowd; 2011 annual volumes are 6100.8 hundred million yuan, account for the share in Chinese net purchase market 80%, than 2010, increase on November 11st, 66%, 2012, and Taobao's odd-numbered day turnover reaches 19,100,000,000 yuan, and achievement is surprising.
Charities are a kind of society and work for the public good of crowd of being of value to, and are the supplementing of a kind of necessity of the social security system under Government-Leading.Under the advocating or help, help of government, by organization and individual among the people voluntarily tissue and accomodation of activities, to running into disaster or hoodoo in society, do not ask repayment ground to implement a kind of unselfish support of relief and the cause of devotion.Charities are in fact also the ways of realization of a kind of society reallocation.In China, many charitable activities are all to carry out under official leading, and it is social progress and the symbol of civilization.
Summary of the invention
The marketing model that the object of the present invention is to provide a kind of Internet-based platform to realize, this marketing model can be solicited contributions and be distributed Benevolent fund when realizing transaction, then utilize the public welfare of Benevolent fund and public credibility construction and development public credibility is strong, success ratio is high marketing model service platform (hereinafter to be referred as platform).
To achieve these goals, the present invention includes following steps:
A, user's Website login service platform,, by the registration of user's Accreditation System, provide unique recognition method of any identity, and other necessary informations, obtains buyer user's number of registration, becomes registration buyer user;
B, businessman's Website login service platform,, by businessman's Accreditation System registration, obtain the user of businessman number of registration, becomes registered trader user;
C, registered trader's Website login service platform, be about in the registration of commodity Accreditation System the commodity of selling;
D, registered trader determine rate of profit for the own commodity of selling, and the Website login service platform, set in the free rate initialization system of registered trader;
E, service platform are set out the proportion of organizational construction funds and Benevolent fund again from described profit;
F, registered trader reach the website service platform with the inventory of having sold, and service platform is set a certain proportion of profit according to turnover;
The purposes of G, profit: the first, become service platform investment, depreciation, and maintainer's income; The second, become the accumulated fund in Benevolent fund pond, help the people who wants help;
The allocation proportion of H, profit is by government organs or public's supervision;
I, wherein the fund in the Benevolent fund pond is mastered one's own affairs, is distributed by the public, and shows on website, shows in real time number and the fund whereabouts of fund;
J, wherein service platform and service platform maintainer's income should show on website, shows in real time number and fund whereabouts, and its number and fund whereabouts are as the criterion with the data of announcing to the public;
Wherein the unique recognition method of the described identity of steps A adopts user's I.D., driving license, bank card, phone, number QQ code or other; Described other necessary informations, comprise user's communication modes at least.
Aim of the present invention is build, develop and grow the internet business platform, reaches the purpose of business profit.The psychological needs that it utilizes people gladly for charities, to contribute, in doing shopping by internet, both parties all will rely on the terms of trade of service platform transaction platform, whip-round and the distribution of Benevolent fund have been completed, and all trends are all under the supervision of the public and government bodies, determine the fund whereabouts by the public, credibility and the transparency of transaction have been increased, for developing of described transaction platform provides technical support.
Description of drawings
Fig. 1 is the detailed process schematic diagram of marketing model of the present invention.
Embodiment
In order more clearly to show the advantage of marketing model of the present invention and business system thereof, below in conjunction with legend and embodiment, the present invention is described in more detail.It will be appreciated that, these legends and embodiment only are used for explaining the present invention, are not intended to limit the present invention.
In the present invention, partner family promises to undertake in the commodity of selling that in advance a certain proportion of Benevolent fund is arranged, and definite rate of profit, with this, attracts the registered user to consume.Because rate of profit is to determine in advance, Benevolent fund number is produced and announces according to pre-determined rule by the third party, and described third party is government organs and/or the public.Therefore eliminate the doubt of relevant public credibility, safeguarded consumer's interests.Simultaneously, also because rate of profit is pre-determined, only have the sale of commodity to reach predetermined quantity, just may produce Benevolent fund number, so the benefit of businessman predicts, do not exist and overflow risk.
As shown in Figure 1, marketing model of the present invention, comprise the steps:
A, user's Website login service platform,, by the registration of user's Accreditation System, provide unique recognition method of any identity, and other necessary informations, obtains user's number of registration, becomes the registered user; The unique recognition method of described identity adopts user's I.D., driving license, bank card, phone, number or other; Described other necessary informations of QQ, comprise user's communication modes at least;
B, businessman's Website login service platform, proposed businessman's Accreditation System registration, submits necessary information, and signs some necessary contracts, obtains businessman's number of registration, becomes the registration partner;
C, registration cooperation businessman are about in businessman's commodity Accreditation System registration the commodity of selling;
D, register cooperation businessman and be that the own commodity of selling determine the profit ratios of profit reduction and reserving to service platform and Benevolent fund pond, and set in the profit ratio initialization system of businessman, this is the promise of businessman to the buyer;
E, service platform are set out the proportion of organizational construction funds and Benevolent fund again from described profit; Registered user and registration cooperation merchant transaction, during clearing, the registered user shows number of registration;
F, registration cooperation businessman reach service platform with the inventory of marketing balance;
G, service platform be to the purposes of public profit, that is: the first, become service platform investment, depreciation, and maintainer's income; The second, become the accumulated fund in Benevolent fund pond, help the people who wants help, and the allocation proportion of profit is by government organs or public's supervision;
H, wherein the fund in the Benevolent fund pond is mastered one's own affairs, is distributed by the public, and show on website, show in real time number and the fund whereabouts of fund, wherein service platform and service platform maintainer's income should show on website, shows in real time number and fund whereabouts.
Embodiment: the electrical equipment firm of registration cooperation merchant number " XYZ " is with 5% profit that is set as to service platform of the warmer of " WJ118 " model, simultaneously, demonstrate in system in this profit of 5%, 70% is used for Benevolent fund, and 30% is used for platform expense and profit reduction and reserving (step D).Registered user Mr. Zhang has bought one of warmer in electrical equipment firm, after clearing, has shown the shopping card number (step e) of number for " XYZ-WJ118 ".Electrical equipment firm is uploaded to system (step F) with information, and at this moment, system can demonstrate according to the split of the profit ratio of setting the amount of money for Benevolent fund, and the amount of money that is used for the platform expense.Above-mentioned information is all in real time to government organs and public display.When the people who if needed helps wanted help, the fund in the Benevolent fund pond was mastered one's own affairs, is distributed by the public again, and shows on website, shows in real time number and the fund whereabouts of fund.Specifically, the commodity that this platform is sold, according to 5% extraction (announce and be as the criterion with reality, can adjust in real time) fund, the fund whereabouts of extracting is all mastered one's own affairs by the public, arranges to distribute to the people who wants help.The described people who wants help can be also platform mechanism itself or working platform personnel.Concrete way is for example: Zhang San files an application to platform, say and run into something, difficult especially, urgent need is spent money, to 1,000 yuan of platform request for funds, platform is announced this information to the public after, whether by the public, choose Zhang San in a vote can be helped, can help what etc., ballot is lower than a certain proportion of will not help (being that negative vote is many), ballot reaches a certain proportion of (being that affirmative vote is many) can obtain help.As everyone knows, other fund mechanism directly is given to the Red Cross with fund at present, in the present invention, fund in the Benevolent fund pond is produced by the cargo transaction volume, the whereabouts of fund is also produced by public's supervision, ballot, the people that take from that truly realized fund are used for the people, and are workable, significant.
Claims (4)
1. the marketing model that realizes of an Internet-based platform is characterized in that following steps:
A, user's Website login service platform,, by the registration of user's Accreditation System, provide unique recognition method of any identity, and other necessary informations, obtains buyer user's number of registration, becomes registration buyer user;
B, businessman's Website login service platform,, by businessman's Accreditation System registration, obtain the user of businessman number of registration, becomes registered trader user;
C, registered trader's Website login service platform, be about in the registration of commodity Accreditation System the commodity of selling;
D, registered trader determine rate of profit for the own commodity of selling, and the Website login service platform, set in the free rate initialization system of registered trader;
E, service platform are set out the proportion of organizational construction funds and Benevolent fund again from described profit;
F, registered trader reach the website service platform with the inventory of having sold, and service platform is set a certain proportion of profit according to turnover;
The purposes of G, profit: the first, become service platform investment, depreciation, and maintainer's income; The second, become the accumulated fund in Benevolent fund pond, help the people who wants help;
The allocation proportion of H, profit is by government organs or public's supervision.
2. the marketing model that realizes of Internet-based platform according to claim 1, it is characterized in that: wherein the fund in the Benevolent fund pond is mastered one's own affairs, is distributed by the public, and shows on website, shows in real time number and the fund whereabouts of fund.
3. the marketing model that realizes of Internet-based platform according to claim 1, it is characterized in that: wherein service platform and service platform maintainer's income should show on website, show in real time number and fund whereabouts, its number and fund whereabouts are as the criterion with the data of announcing to the public.
4. the marketing model that realizes of Internet-based platform according to claim 1 is characterized in that: wherein unique recognition method of the described identity of steps A adopts user's I.D., driving license, bank card, phone, number QQ code or other; Described other necessary informations, comprise user's communication modes at least.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2013103416508A CN103400287A (en) | 2013-07-30 | 2013-07-30 | Marketing mode based on Internet platform |
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| CN2013103416508A CN103400287A (en) | 2013-07-30 | 2013-07-30 | Marketing mode based on Internet platform |
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| CN103400287A true CN103400287A (en) | 2013-11-20 |
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| CN2013103416508A Pending CN103400287A (en) | 2013-07-30 | 2013-07-30 | Marketing mode based on Internet platform |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104331826A (en) * | 2014-11-06 | 2015-02-04 | 沈阳中贸强盛科技有限公司 | Emerging internet transaction platform and application method |
| CN104700197A (en) * | 2013-12-10 | 2015-06-10 | 鲸想有限公司 | Electronic donation processing method and system |
| WO2015192790A1 (en) * | 2014-06-20 | 2015-12-23 | Sin King Hei | Method and system for micro-accumulation of funds |
| CN107527232A (en) * | 2017-07-31 | 2017-12-29 | 广州点升信息技术有限公司 | Marketing platform |
| CN107646122A (en) * | 2015-03-30 | 2018-01-30 | 万事达卡国际股份有限公司 | The system and method for generation donations of being merchandised from payment account |
| CN108288216A (en) * | 2018-01-22 | 2018-07-17 | 温州博盈科技有限公司 | A kind of internet marketing platform application method |
| CN110490704A (en) * | 2019-08-13 | 2019-11-22 | 蚌埠聚本电子商务产业园有限公司 | A kind of charitable method and system of public good based on e-commerce |
| CN111476584A (en) * | 2020-04-08 | 2020-07-31 | 杭州复杂美科技有限公司 | Public welfare consumption method, equipment and storage medium |
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| AU2009201200A1 (en) * | 2008-03-26 | 2009-10-15 | For My Pty Ltd | Online Fundraising System |
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2013
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| CN1564175A (en) * | 2004-03-31 | 2005-01-12 | 黄熙瑜 | Tech of carrying out goods public captital and goods public captital operation |
| AU2009201200A1 (en) * | 2008-03-26 | 2009-10-15 | For My Pty Ltd | Online Fundraising System |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104700197A (en) * | 2013-12-10 | 2015-06-10 | 鲸想有限公司 | Electronic donation processing method and system |
| WO2015192790A1 (en) * | 2014-06-20 | 2015-12-23 | Sin King Hei | Method and system for micro-accumulation of funds |
| GB2541614A (en) * | 2014-06-20 | 2017-02-22 | Hei Sin King | Method and system for micro-accumulation of funds |
| CN104331826A (en) * | 2014-11-06 | 2015-02-04 | 沈阳中贸强盛科技有限公司 | Emerging internet transaction platform and application method |
| CN107646122A (en) * | 2015-03-30 | 2018-01-30 | 万事达卡国际股份有限公司 | The system and method for generation donations of being merchandised from payment account |
| CN107527232A (en) * | 2017-07-31 | 2017-12-29 | 广州点升信息技术有限公司 | Marketing platform |
| CN108288216A (en) * | 2018-01-22 | 2018-07-17 | 温州博盈科技有限公司 | A kind of internet marketing platform application method |
| CN110490704A (en) * | 2019-08-13 | 2019-11-22 | 蚌埠聚本电子商务产业园有限公司 | A kind of charitable method and system of public good based on e-commerce |
| CN111476584A (en) * | 2020-04-08 | 2020-07-31 | 杭州复杂美科技有限公司 | Public welfare consumption method, equipment and storage medium |
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