CN103327097A - Method for advertising through smart phones - Google Patents
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- CN103327097A CN103327097A CN 201310247948 CN201310247948A CN103327097A CN 103327097 A CN103327097 A CN 103327097A CN 201310247948 CN201310247948 CN 201310247948 CN 201310247948 A CN201310247948 A CN 201310247948A CN 103327097 A CN103327097 A CN 103327097A
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Abstract
A method for advertising through smart phones includes the following steps of calling together smart phone record collecting application program applicants, enabling the applicants to input personal information required by identification, enabling an administrator to conduct identification after confirming the personal information of the applicants, providing loadable record collecting application program information for the identified applicants, enabling the applicants to configuring the record collecting application program for the smart phones of the applicants according to the information, running and logging in the record collecting application program, conducting regular monitoring to determine whether the record collecting application program which is configured on a record analysis server is started normally or not, sending short messages to users if the record collecting application program is not started normally, rerunning the record collecting application program after the users confirm the short messages, collecting record data through the record collecting application program which runs in the background, confirming whether the collected record data are transmitted normally or not, transmitting the collected record data to the record analysis server, conducting automatic analytic statistics on the record data collected by the record analysis server, analyzing the data and conducting targeted advertising according to an analysis result.
Description
Technical field
The present invention relates to the Information Statistics analysis technical field, more specifically, relate to a kind of method of utilizing smart mobile phone to throw in advertisement.
Background technology
Record data collection method during the mobile phone of past exploitation uses has nothing in common with each other according to the type of mobile phone, and this has nothing in common with each other relevant with the operating system (OS) that each cell phone manufacturer is installed in each mobile phone.And the mobile phone that same cell phone manufacturer produces also sometimes also is not quite similar according to its operating system of difference of model, needs to develop various program for this reason.And there is the problem expend plenty of time and expense in the process of development sequence.
And be distributed to corresponding cellphone subscriber and need user oneself online to download this program or receive program by modes such as Emails in order to develop good record collection procedure, and the utilization computer that installs this cell phone managing program will record collection procedure and be installed on the mobile phone.This complicated operations is brought very big inconvenience to computer and cell phone managing program and unfamiliar middle age or women client, so some client simply abandons installing and using.
The method of collecting various mobile phone record (Log) data files simultaneously also has problems.There is the inconvenience that mobile phone need be connected to computer and carry out the cell phone managing program in transmission in the time of can't using record data in the old money mobile phone of wireless network, and the record data of the various different model mobile phones of Collection and analysis also expend a lot of times and expense simultaneously.
The development cost of application program and the convenience of time and collection data preparation are collected in order to reduce record by part enterprise, select the record collection procedure of the specific a mobile phone of exploitation, this way causes the scarcity of sampled data again, can't obtain satisfied objective analysis results.
Manufacturer also attempts collecting various data by the mode of the Internet survey for this reason, and the object of this survey generally is not this cellphone subscriber, so there is the problem that can't obtain the objective record analysis data of this mobile phone.And then correcting the product mistake and improving to run in the collection data that consumer's convenience is purpose and can't collect concrete and the problem of objective materials.
The common method that adopts is to convene the specific user to carry out user behavior analysis and usability evaluation test in order to address the above problem at present.The most common method is the equipment (mobile phone, smart mobile phone, notebook etc.) of convening about about 10 consumer to use producer to provide in the test room, takes the consumer with video camera and directly uses the situation of equipment or the use of connection computer to analyze.But this method is difficult to obtain user's action analysis and the required data of usability evaluation very little because of the personnel that take one's test, and Mo Ni conditions for equipment use makes the tester realize the purpose of test always simultaneously, therefore occurs easily having a mind to or artificial behavior.
Record (Log) refers to IT product (mobile phone, computer etc.) service recorder in the equipment of being stored in, comprising the detail items contents such as (special circumstances records such as the unusual menu of 3rd-depth, pop-up window, mistake) of operation push-button, each device in the relevant KEY of date, function of use (menu), input and R/C KEY, the picture.At present as yet not by utilizing record to throw in the maturation method of advertisement at the smart mobile phone user.
Summary of the invention
In order to address the above problem, the invention provides a kind of smart mobile phone application user behavior analysis method, go up the application program of installing with nearest popular smart mobile phone (Smart phone) and collect the record data (Log Data) that the user's action analysis, the usability that use smart mobile phone are estimated required smart mobile phone (Smart phone) use pattern.Automatically collect the personal data such as file content, image data, personal credit card information of address book except protection smart mobile phone individual subscriber privacy, schedule, dialog context, short message, document that user oneself makes and storage the whole record data in smart mobile phones such as the reason use that the application program that arranges on the menu (Menu) that regularly uses on the smart mobile phone and function, the smart mobile phone key frame and menu, the cpu usage of smart mobile phone, internal memory use amount, battery consumption, wireless network traffic, smart mobile phone make a mistake.The present invention is based on the data statistic analysis of automatic collection, be evaluated as the client by user behavior analysis and usability more convenient service is provided, and can go out the user's interest content by user behavior analysis, thereby realize directed advertisement putting targetedly.
Though each company's smart mobile phone model difference of listing is used identical operations system (OS) under a lot of situations recently, its representational operating system has Android (Android).Though for example be suitable for the smart mobile phone machine difference of pacifying Desk system, be to use the identical operations system, the application program that therefore needs only a Android of exploitation system just can be installed and use at the Android smart mobile phone of all manufacturer production.And then many application development companies are as long as exploitation spendable application program in Android operating system, Apple Macintosh operating system, Microsoft (Windows Mobile) operating system, Saipan operating system, Bada (Samsung) operating system, JAVA operating system just can be installed on all smart mobile phones of corresponding system.Therefore can save required time of application development and expense greatly.
Another object of the present invention is simultaneously, be installed in the record analysis server interlock that application program and responsible record data Collection and analysis collected in the record on the smart mobile phone, implement monitoring in cycle at official hour, confirm to be installed in record on the smart mobile phone and collect whether application program normally starts, whether the smart mobile phone power supply closes etc., collect that application program stops or make record collect application program by the sending short message by mobile phone of giving the user during problem of generation and can normally start at record.When if setting recording collection application program is only used a period of time, application program collected in the long-range record that is installed on user's smart mobile phone of closing of record analysis server.
Another object of the present invention is, be installed in the record that moves on the smart mobile phone and collect the record data that application program is collected to the record analysis server transmission of interlock by wireless network, when the transmission log data, be that periodic transfer is to the record analysis server with the certain hour, generate report behind the record data of the automatic analysis of record analysis server and statistics collection, be used for smart mobile phone exploitation, service and various marketing activity, and carry out advertisement putting targetedly.
Another object of the present invention is, be installed in the record that moves on the smart mobile phone collect application program before the user carries out certain menu always at running background, can not be presented on the smart mobile phone picture.Therefore the user can not feel inconvenience when using smart mobile phone.
Realize the invention described above purpose, smart mobile phone application user behavior analysis method provided by the invention comprises: convene the smart mobile phone record to collect application program person's stage; The personal information stage that applicant's input authentication is required; The keeper confirms stage of authenticating after applicant's personal information; For but providing Download History, the applicant by authentication collects the stage of application information; The applicant is the stage of the smart mobile phone installation record collection application program of oneself according to information; Log is collected the stage that application program is logined; Collect the normal startup of application program for the record of confirming to install on the record analysis server and whether regularly implement stage of monitoring; As record and collect application program sends short message when normally not starting to the user stage; The user confirms to rerun the stage that application program collected in record after the note; The stage that application program is collected record data collected in the record of running background; Whether the record data of confirm collecting the stage of normal transmission; The record data of collecting are transferred to the stage of record analysis server; The stage of the record data that the record analysis server is collected automatic analytic statistics under corresponding program; The data of analyzing generate the stage of report automatically.
And according to the present invention, application program collected in above-mentioned record is for Android operating system, i Phone operating system, microsoft operation system, Saipan operating system, BADA operating system, JAVA operating system.
And according to the present invention, whether normally the record that record analysis server implementation monitoring is installed on the smart mobile phone collects application program startup, passes through note, instant note or mail notification user when problem takes place.
And according to the present invention, when stipulating that certain time limit service recorder is collected application program, under user's agreement, collect application program by the long-range record of closing of record analysis server.
And according to the present invention, collect GPS (Global Positioning System), LBS (Location Based Service) data, Wi-Fi (Wireless Fidelity), 3G, 4G signal record data in the record data and be used for setting up that communication company's transferring equipment is set up or management such as maintenance.
And according to the present invention, e-book, net book, notebook computer, mobile TV, functional mobile phone etc. can use the record data of the IT product of application program to collect.
According to utilizing smart mobile phone application user behavioural analysis system and method for the present invention, can collect concrete user and be the record data of object, by usability such as user behavior analysis (Behavior), usability evaluation (Usability), occupation mode error analysis checkings and improve direction etc. and analyze statistics and be the basis to be to provide function and service more easily for the user at development.
And can be according to various countries, area, sex, age according to collecting concrete record data, and select a operation system of smart phone to develop corresponding application program and can reduce the required expense of application development, manpower and time.
And but the present invention can have the advantages that to enlarge commercial opportunity for the IT product of any set up applications.The signal strength signal intensity record data of GPS location (Global Positioning System), LBS (Location Based Service) data in the record data of for example utilize collecting, Wi-Fi (Wireless Fidelity), 3G, 4G are used for setting up that communication company's transferring equipment is set up or management such as maintenance, can analysis user when being used for intelligent television mainly like the channel seen, come the program category of analysis user hobby with this, and then create various commercial opportunities.
Description of drawings
By the content of reference below in conjunction with the description of the drawings and claims, and along with understanding more comprehensively of the present invention, other purpose of the present invention and result will understand and easy to understand more.In the accompanying drawings:
The smart mobile phone that utilizes of Fig. 1 ideal application example according to the present invention is thrown in the total flow chart of the method for advertisement,
Fig. 2 is the precedence diagram of the user installation application program of the method for utilizing smart mobile phone input advertisement of ideal application example according to the present invention,
Fig. 3 is that the flow chart of application program operation collected in the record that utilizes smart mobile phone to throw in the method for advertisement of the ideal application example according to the present invention,
Fig. 4 is that the smart mobile phone that utilizes of the ideal application example according to the present invention is thrown in the flow chart that passes through application program collection and transmission log data of the method for advertisement,
Fig. 5 is the flow chart that application program running state collected in the affirmation record that utilizes smart mobile phone to throw in the method for advertisement of the ideal application example according to the present invention,
Main symbol description: A is smart mobile phone (user), and B is webpage, and C is applicant's management server, and D is the web utilities store, and E is the record analysis server, and F is record analysis result report.
Identical label is indicated similar or corresponding feature or function in institute's drawings attached.
Embodiment
Below with reference to accompanying drawing specific embodiments of the invention are described in detail.
The method of utilizing smart mobile phone to throw in advertisement provided by the invention, utilize user behavior analysis (Behavior), usability is estimated (Usability), use data record (Log) collection application programs (Application) such as pattern analysis, collect menu and function situation that the smart mobile phone user continues and periodically uses in real time and automatically in use smart mobile phone (Smart phone) process, whether the smart mobile phone set up applications, application program and menu (Menu) kind that the smart mobile phone homepage arranges, the smart mobile phone cpu usage, the internal memory operating position, the battery consumption, wireless network traffic, user behavior analysis (Behavior) and the required record data of usability evaluation (Usability) during smart mobile phones such as smart mobile phone miscue use.By above-mentioned analytic statistics result be the basis, for the consumer provides easier service.
Smart mobile phone (Smart phone) refers to mobile phone and personal digital assistant (personal digital assistant; PDA) combination, the mobile phone of data communication facilities such as adding schedule management, transfer of data, online in cell-phone function.Maximum characteristics are and can only use the mobile phone of inherent fixed function different in the past, can install and delete for required thousands of kinds of application programs (Application) by user's wish.And by wireless network online, can make own application program, by various application programs personalized interface is set, the smart mobile phone share application of while and same operation system.
Need to prove, the term that uses in the application's specification and claims or vocabulary can not be confined to the explanation on the lexical meaning, the inventor can be suitable for the invention of best explanation oneself the principle that correlation word is defined under, should make an explanation with meaning and the concept that meets the technology of the present invention theory.
Therefore, the formation of representing on the example application of recording and narrating in this specification and the drawing only is the optimal example application of the present invention, and is not to represent technical know-how of the present invention fully, in addition also has many similar or examples of changing.
Describe preferred implementation of the present invention with reference to the accompanying drawings in detail.
Fig. 1 utilizes smart mobile phone to throw in the total flow chart of the method for advertisement according to the preferred embodiment of the present invention, as shown in Figure 1, convene (1.) for the record data of collecting specific operation system smart mobile phone occupation mode record the collection application user, can convene by the Internet (B).
Corresponding smart mobile phone user (A) is connected to corresponding website (B) and formulates application for smart mobile phone (A) or the computer of service recorder collection application program by oneself, after user applies was landed (2.), application information was transferred to applicant's management server (C) and preserves (3.).
The keeper screens applicant and log collection application program use authentication after examining application, records the collection application program for corresponding user (A) transmission and downloads and install required information (4., 5.).
Smart mobile phone user (A) collects according to record that application program is downloaded and mount message is connected to and can downloads corresponding operation system of smart phone with the web utilities store (D) with program, download and install record at user's smart mobile phone (A) and collect application program (6.), begin normal operation after the personal information of input and authentication information were logined when application program collected according to application in the record of installation.
The record that is installed on the smart mobile phone (A) is collected application program by wireless network and the interlock of record analysis server, whether normally record analysis server (E) reaches the record that regular monitoring is installed on the smart mobile phone (A) in real time and collects application program operation (7.), as record and collect application program and send note, instant note, mail untill further notice for smart mobile phone user (A) when out of service, so that reruning record, smart mobile phone user (A) collects application program.
The record data of collecting the application program collection by record are transferred to record analysis server (E) (8.), the record data that concentrate in the record analysis server (E) utilize recording analysing program analyzed and statistics automatically, and generate record analysis report (F) (9.).
And the record data of collecting are transferred to record analysis server (E) according to the date and time that the keeper sets from smart mobile phone (A), set under the situation of valid period and can receive the record data of collecting within the valid period after time expired collected in record.And record analysis server (E) finishes record and collects when no longer needing service recorder to collect application program, collects application program by the record that the long-range deletion of record analysis server (E) is installed on the smart mobile phone (A).
Fig. 2 utilizes smart mobile phone to throw in the precedence diagram of user installation application program of the method for advertisement according to the preferred embodiment of the present invention, as shown in Figure 2:
For the record data of collecting specific operation system smart mobile phone occupation mode convene record to collect application user (S201) by the Internet, use the corresponding operating system user of application program to collect application program for service recorder voluntarily, the application that provides on the webpage is provided, is applied to become user (S202).
The keeper examines application and authenticates qualified record and collects application user (S203), circulates a notice of the user (S204) that can't authenticate simultaneously.
Download and install the required guide information (S205) of record collection application program for the applicant's transmission by authentication, the applicant collects application program (S206) according to the information Download History, and the applicant installs record at smart mobile phone and collects application program (S206) end service.
Fig. 3 utilizes the record of the user behavior analysis system and method for smart mobile phone application program to collect the flow chart of application program operation according to the preferred embodiment of the present invention, as shown in Figure 3, download and install record and collect application program (S301), forward the user to and authenticate log-in interface (S302), required information (S303) is landed in input, and logon information is transferred to record analysis server (S304).
Through record analysis server authentication (S305), the relevant user (S306) of notice forwards login page again to and logins in the time of can't authenticating.
Finish authentication back record by landing program and collect application program and bring into operation (S307), the collection (S308) of application program backstage running always and executive logging data before the user opens certain menu collected in the record of operation.
Application program service collected in record by running background, reduces the inconvenience of smart mobile phone user when using other programs of smart mobile phone.
Fig. 4 is the flow chart that passes through application program collection and transmission log data that utilizes the user behavior analysis system and method for smart mobile phone application program according to the preferred embodiment of the present invention, as shown in Figure 4, record is installed on the smart mobile phone is collected application program and finish and land the back record and collect application program and normally move (S401), the record of operation is collected application program and was collected record data and can not be presented at picture (S402) in the mode on backstage always before the user opens certain menu.When collecting smart mobile phone use mode record data; in order to protect user's privacy; automatically collect the address book except protection smart mobile phone individual subscriber privacy; schedule; dialog context; short message; the document that user oneself makes and the file content of storage; image data; outside the personal data such as personal credit card information, menu (Menu) and the function regularly used on the smart mobile phone; the application program that arranges on the smart mobile phone key frame and menu; the cpu usage of smart mobile phone; the internal memory use amount; the battery consumption; wireless network traffic; the smart mobile phones such as reason that smart mobile phone makes a mistake use pattern and user behavior analysis (Behavior); usability is estimated (Usability) required whole record data.
The record of running background is collected application program and is presented at (S403) on the smart mobile phone picture in order to transmit data behind the collection record data to a certain degree, moves to record and collects the application program key frame and prepare transmission log data (S404).
Confirm to be transferred to the collection record data (S405) of record analysis server, if the record data that do not have to transmit are to forward key frame to, make record collect application program running background again, record collection picture data transmission (S407) if forward to by " transmission " menu when the transmission log data are arranged.
As when being reluctant to transmit the record data of collection, return record collection picture data transmission and cause transmission again, the record data of collecting when confirming transmission are transferred to record analysis server (S409), as network or communication failure and during bust this in time circular give user (S412)), move to transmits page in order to transmit again.Transmission can confirm by information after finishing, be transformed into automatically after the end of transmission key frame (S413) and again the running background record collect application program.
When the collection record data are transferred to the record analysis server, the keeper can the setting recording collection period between, acquisition time, transmission date, time etc., the transmission method on the smart mobile phone has the user identical with above-mentioned situation to carry out the manual transmission means of specific behavior and automatically performs the automatic transmission means of said process by program.And can carry out advertisement putting targetedly according to analysis result.Said process just is as the criterion with manual transmission means for more specific description implementation of the present invention and sets forth.
Fig. 5 utilizes the affirmation of the user behavior analysis system and method for smart mobile phone application program to record the flow chart of collecting application program running state according to the preferred embodiment of the present invention, as shown in Figure 5, the record that is installed on the smart mobile phone is collected application program by wireless network and the interlock of record analysis server, collect whether normally operation of application program by record analysis server monitoring record, after application program operation (S501) collected in record, the time that the record analysis server is set according to the keeper was the operation (S502) that application program collected in the cycle request record.Collect the operation of application program according to record, if record analysis server record and preserve the result (S504) of normal operation invitation time and normal operation when application program is normally moved.
Record collects that application program stops or smart mobile phone power-off etc. is former thereby can't normally move the time, the application program termination time collected in record and reason can be recorded in (S505) in the record analysis server, and circulate a notice of to record the content (S506) of collecting the application program outage to the user automatically in modes such as note, instant messages, mails, after the user confirms circular information (S507), rerun record and collect application program (S508).
After the application program of collecting record reruned, the record analysis server was preserved time and the result (S509) who reruns.
As above in the mode of example user behavior analysis method according to smart mobile phone application program of the present invention has been described with reference to accompanying drawing.But, it will be appreciated by those skilled in the art that the user behavior analysis method of the smart mobile phone application program that proposes for the invention described above, can also make various improvement on the basis that does not break away from content of the present invention.Therefore, protection scope of the present invention should be determined by the content of appending claims.
Claims (10)
1. a method of utilizing smart mobile phone to throw in advertisement may further comprise the steps: convene the smart mobile phone record to collect application program person; The personal information that applicant's input authentication is required; The keeper confirms to authenticate after applicant's personal information; For but providing Download History, the applicant by authentication collects application information; The applicant is the smart mobile phone installation record collection application program of oneself according to information; Log is collected application program and is logined; Collect the normal startup of application program for the record of confirming to install on the record analysis server and whether regularly implement monitoring; As record and collect application program sends short message when normally not starting to the user stage; The user confirms to rerun record collection application program after the note; The record of running background is collected application program and is collected record data; Whether the record data of confirm collecting normal transmission; The record data of collecting are transferred to the record analysis server; The record data that the record analysis server is collected analytic statistics automatically under corresponding program; The data of analyzing are also carried out advertisement putting targetedly according to analysis result.
2. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1, wherein, described record collection application program is one of operation system of smart phone application program for Android operating system, i Phone operating system, microsoft operation system, Saipan operating system, BADA operating system, JAVA operating system.
3. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1, wherein, whether normally the record of installing on the remote real-time monitoring smart mobile phone collects application program operation, and the preservation management data of long-range deletion application program.
4. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1 wherein, sends note, instant note, mail notification user automatically if record when collecting the application program irregular operating.
5. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1, wherein, record data are collected application program running background always before the user opens specific function.
6. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1, wherein, collect and during the transmission log data, by the keeper by during record data be set collect, record data acquisition time, record data transmit date, record data transmission time, data mode, size of data, host-host protocol.
7. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1; wherein; when collecting smart mobile phone use mode record data; in order to protect user's privacy; automatically collect the address book except protection smart mobile phone user individual privacy; schedule; dialog context; short message; the document that user oneself makes and the file content of storage; image data; outside the personal data such as personal credit card information, menu and the function regularly used on the smart mobile phone; the application program that arranges on the smart mobile phone key frame and menu; the cpu usage of smart mobile phone; the internal memory use amount; the battery consumption; wireless network traffic; the smart mobile phones such as reason that smart mobile phone makes a mistake use pattern and user's behavioural analysis; usability is estimated required whole record data.
8. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1, wherein, the record data of collecting in the record analysis server utilize the automatic analytic statistics of routine analyzer, and generate analysis result information.
9. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1, wherein, the signal strength signal intensity record data of the GPS location in the record data of utilize collecting, LBS (Location Based Service) data, Wi-Fi, 3G, 4G are for setting up that communication company's transferring equipment is set up or management such as maintenance.
10. the method for utilizing smart mobile phone to throw in advertisement as claimed in claim 1, wherein, but collect user's behavioural analysis, usability evaluation in the use of IT product such as e-book, net book, notebook computer, mobile TV, functional mobile phone of set up applications, use record data such as pattern analysis.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201310247948 CN103327097A (en) | 2013-06-20 | 2013-06-20 | Method for advertising through smart phones |
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| CN 201310247948 CN103327097A (en) | 2013-06-20 | 2013-06-20 | Method for advertising through smart phones |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104636949A (en) * | 2013-11-15 | 2015-05-20 | 智泓科技股份有限公司 | Mobile advertising based short message feedback method and system |
| CN106559425A (en) * | 2016-11-18 | 2017-04-05 | 暴风集团股份有限公司 | The operation method and numbering-off system of numbering-off system |
| TWI616835B (en) * | 2015-09-18 | 2018-03-01 | 點石創新股份有限公司 | Non-centralized advertising system and method |
| CN110191176A (en) * | 2019-05-28 | 2019-08-30 | 辽宁瑞思科技有限公司 | A kind of swift electron evidence collecting method and system |
-
2013
- 2013-06-20 CN CN 201310247948 patent/CN103327097A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104636949A (en) * | 2013-11-15 | 2015-05-20 | 智泓科技股份有限公司 | Mobile advertising based short message feedback method and system |
| CN104636949B (en) * | 2013-11-15 | 2017-12-22 | 智泓科技股份有限公司 | News in brief feedback method and its system based on action advertisement |
| TWI616835B (en) * | 2015-09-18 | 2018-03-01 | 點石創新股份有限公司 | Non-centralized advertising system and method |
| CN106559425A (en) * | 2016-11-18 | 2017-04-05 | 暴风集团股份有限公司 | The operation method and numbering-off system of numbering-off system |
| CN106559425B (en) * | 2016-11-18 | 2019-07-26 | 暴风集团股份有限公司 | The operation method and numbering-off system of numbering-off system |
| CN110191176A (en) * | 2019-05-28 | 2019-08-30 | 辽宁瑞思科技有限公司 | A kind of swift electron evidence collecting method and system |
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Application publication date: 20130925 |