CN103295150A - Advertising release system and advertising release method capable of accurately quantizing and counting release effects - Google Patents
Advertising release system and advertising release method capable of accurately quantizing and counting release effects Download PDFInfo
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Abstract
The invention relates to digital advertising release technologies, and discloses a mobile advertising release system and an advertising release method. By the advertising release system and the advertising release method, advertisings can be accurately quantized and can be released, and advertising release communication effects can be accurately counted according to browsing feedback information of users. The system comprises an advertising server, an advertising release system body, a mobile advertising client, a user partitioning system and a billing system. The invention further provides the advertising release method implemented by the aid of the advertising release system. The advertising release system and the advertising release method have the advantages that the advertisings can be accurately quantized and released, the same advertising page is divided into a plurality of single advertising pages, the single advertising pages are differentiated by different advertising release serial numbers ID (identification), the users, who click and browse the single advertising pages, of the mobile advertising client are uniquely bound with the advertising release serial numbers ID of the single advertising pages, accordingly, the click rate and the browse rate of each single advertising page can be accurately tracked, and accurate important parameters for assessing the advertising release effects can be acquired.
Description
Technical field
The present invention relates to the digital advertisement distribution technology, be specifically related to a kind of precise quantification advertisement and input, browse moving advertising delivery system and the method that feedback information is accurately added up the advertisement putting communication effect according to the user simultaneously.
Background technology
Current social advertisement is ubiquitous, and television advertising, Internet advertising etc. has all brought huge profit.Along with the development of Internet advertising industry, multiple dissemination method has appearred in the Internet advertising issue, and wherein, main have each click cost (Cost Per Click; Cost Per Thousand Click-Through is called for short CPC) method and per thousand people's access costs (Cost Per Mille; Cost Per Thousand; Cost Per Impression is called for short CPM) method.
Adopt its primary structure of ad system of CPC dissemination method to comprise: the ad distribution device obtains the advertising message on the Advertisement Server, and this advertising message sent to portable terminal, the ad click calculation element is added up the number of times that this advertisement is browsed by the client according to portable terminal to the number of clicks of this advertising message, calculate user's clicking rate of this advertisement with this, the CPC method is carried out advertisement putting according to the each expense of clicking of the web advertisement, the mode advertisement of CPC, need carry out deep coupling to user's behavior and the page of browsing, thereby improve the possibility that the user clicks.
Adopt its primary structure of ad system of CPM dissemination method to comprise: the ad distribution device obtains the advertising message on the Advertisement Server, and this advertising message sent to portable terminal, advertisement is play the forwarding calculation element and is added up this advertisement broadcasting time and reprinted number of times, calculate the reading person-time of this advertisement with this, the CPM method refers in the advertisement release process, hear or see certain advertisement each share how many advertising costs for each person.The unit price of supposing an advertisement is 10 yuan/CPM, and then each thousand person-times expenses of seeing this advertisement are 10 yuan, so the advertisement of CPM does not have requirement to clicking rate.
Above-mentioned both advertisement delivery methods exist some defectives, for example, adopt the CPC method to throw in, its advertiser more pay attention to mostly the advertisement page user's clicking rate what, and adopt the CPC method to throw in, then advertiser more pays attention to advertisement page broadcasting time mostly and how much is reprinted number of times.No matter adopting CPC still is the CPM dissemination method, advertiser is also mostly with reference or the decision-making foundation of above-mentioned data (user's clicking rate, broadcasting time and quilt are reprinted number of times) as the input advertisement.But so just just caused advertiser can only remove to throw in to extensive style the advertisement page, such as, whether the expense that spends great number blindly goes to throw in popular product advertising etc., be not very to understand but can get an expected result.For example, though a certain advertising page face clicking rate is higher, but the actual customer volume of browsing of its this advertisement page is not high, perhaps only be that the multiple click of certain user is browsed, the high clicking rate of this advertisement is not proved effective to the popularization of product and attraction user's concern, more can't maximized concern with the user convert final economic benefit to.Simultaneously, after the issue of the advertisement page, which classification the user of real browse advertisements is, its occupation, age, career field, how related between technical capability etc. and the viewed ad content, so the effect that can't add up advertisement putting exactly, and just because of not holding this user category information accurately, then the later stage needs orientation that the target that certain class user carries out advertisement putting is difficult to realize, also have, existing advertisement distributing system also lacks the advertisement putting later stage and comes assessment to advertisement delivery effect based on the class of subscriber information corresponding with user terminal, thereby influenced the correct decisions of later stage advertisement putting, the randomness that has caused advertisement putting, make to throw in advertisement afterwards with advertisement benefit be not fine.
Summary of the invention
Technical matters to be solved by this invention is the defective that existing ad system can't the precise quantification advertisement when ad distribution and thrown in, and and existing advertisement distributing system can't be browsed feedback information according to the user and accurately adds up the advertisement putting communication effect.
In order to solve the problems of the technologies described above, the invention provides a kind of can the precise quantification advertisement also the input, simultaneously browse feedback information according to advertisement and accurately assess advertisement delivery effect, thereby to the later stage advertisement putting accurately the positioning advertising object and accurately statistics throw in the moving advertising delivery system of effect, the present invention also provides a kind of advertisement delivery method that applies to advertisement distributing system of the present invention simultaneously.
In order to achieve the above object, the technical solution adopted in the present invention is that the present invention at first provides a kind of advertisement distributing system, is used for to the mobile communication terminal releasing advertisements, comprising:
Advertisement Server, ad delivery systems, moving advertising client;
Described Advertisement Server is used for stores advertisements data and user data;
Described ad delivery systems comprises:
The advertisement acquiring unit is used for obtaining the advertisement page on the Advertisement Server, and obtains the unique advertisement and identifier Key on each advertisement page;
Monomer advertisement quantifying unit, be used for each advertisement page is quantized into the monomer advertisement page of some N umber, each part in the monomer advertisement page of described N umber all has same unique advertisement and identifier Key, and is that each part in the monomer advertisement page of this N umber increases a different unique ad distribution sequence number ID;
The ad distribution unit, be used for receiving the monomer advertisement page after quantizing, extract the ad distribution sequence number ID of this monomer advertisement page, and carry out the issue of advertisement to each moving advertising client according to this ad distribution sequence number ID, thereby the monomer advertisement page that will have the N umber of different unique ad distribution sequence number ID is distributed to some M moving advertising client.
Described moving advertising client comprises:
Memory module, acquisition module, playing module, user binding module.
Described acquisition module, be used for obtaining the monomer advertisement page from monomer advertisement quantifying unit, and according to unique advertisement and identifier Key of this monomer advertisement page, from Advertisement Server, obtain the advertisement page identical with this unique advertisement and identifier Key, and be stored in the memory module;
Playing module is used for reading the advertisement page and playing from memory module, and described playing module also is used for generating advertisement and plays statistical information, and statistical information is play in this advertisement is fed back to charge system;
The user binding module is used for and the binding related with unique ad distribution sequence number ID of the advertisement page with this moving advertising client user.
Further, comprise that also the user divides system, described user divides system, comprise user's division unit and user database server, described user's division unit is used for the user's of acquisition user binding module various attribute informations, and be used for according to customer attribute information the user being divided, and the user's division information after will dividing deposits in the user database server.
Further, packet billing system also, described charge system is connected with moving advertising client, ad distribution unit and the user database server that the user divides system, be used for obtaining advertisement and play statistical information and user's division information, and generate and store charging data record, and the correspondent bank system for settling account is carried out disbursement and sattlement.
Further, the span of described N is natural number.
Further, described M=coefficient S * N, this coefficient S be 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or 2.0, and when the value of M is decimal, adopt the mode that rounds up with the value round numbers of M.
Further, described user's various attribute informations comprise user's individual essential information, for example birthday, blood group, sex, academic job information etc., various contact methods, for example mobile phone, fixed line, email address, inhabitation address etc., hobby, receive the setting of advertisement, for example wish the advertisement classification of reception, the time period, frequency of utilization, preferential mode etc., the adline of browsing, and through the user profile after the data mining arrangement, for example for actual frequency of utilization and the real time section of ad click behavior, the level of consumption etc.
Further, described advertisement distributing system also comprises the advertisement delivery effect analytic system, and it comprises:
Throw in parameter acquisition module: obtain the advertisement putting daily record of advertisement in a period of time, described advertisement putting daily record records the clicked total degree of this advertisement, and user's web advertisement behavioral data, described user's advertisement behavioral data comprises that the user puts the number of times of the advertising message that hits to its issue, and described user is to the reading time of this advertisement;
Throw in the parameter call module, the various attribute informations of the user in its invoke user division system;
Throw in the parameter analysis module, it is based on described advertisement putting daily record, user's web advertisement behavioral data, and user's various attribute information analyses obtain user's clicking rate and this advertisement delivery effect statistical report form of described advertisement;
Throw in the parametric classification module, it determines described user's class of subscriber based on described advertisement delivery effect statistical report form;
Throw in parameter memory module, its class of subscriber with described user is stored;
Throw in the parameter matching module, it obtains the ad content that is complementary with class of subscriber according to user's clicking rate of class of subscriber and advertisement from Advertisement Server.
Further, described Advertisement Server, ad delivery systems, moving advertising client, user divide system, charge system and advertisement delivery effect analytic system and are separately positioned on the server that separates.
The present invention also provides a kind of advertisement delivery method that applies to above-mentioned each system, may further comprise the steps:
Step S1: Advertisement Server is used for stores advertisements data and user data;
Step S2: the advertisement acquiring unit in the ad delivery systems obtains the advertisement page on the Advertisement Server, and obtains the unique advertisement and identifier Key on each advertisement page;
Step S3: the monomer advertisement quantifying unit in the ad delivery systems is used for each advertisement page is quantized into the monomer advertisement page of some N umber, each part in the monomer advertisement page of described N umber all has same unique advertisement and identifier Key, and is that each part in the monomer advertisement page of this N umber increases a different unique ad distribution sequence number ID;
Step S4: the ad distribution unit in the ad delivery systems receives the monomer advertisement page after quantizing, extract the ad distribution sequence number ID of this monomer advertisement page, and carry out the issue of advertisement to each moving advertising client according to this ad distribution sequence number ID, thereby the monomer advertisement page that will have the N umber of different unique ad distribution sequence number ID is distributed to some M moving advertising client;
Step S5: the acquisition module of moving advertising client obtains the monomer advertisement page from monomer advertisement quantifying unit, and according to unique advertisement and identifier Key of this monomer advertisement page, from Advertisement Server, obtain the advertisement page identical with this unique advertisement and identifier Key, and be stored in the memory module;
Step S6: the playing module of moving advertising client reads the advertisement page and plays from memory module, and described playing module also is used for generating advertisement and plays statistical information, and statistical information is play in this advertisement is fed back to charge system;
Step S7: the user binding module of moving advertising client is and binding related with unique ad distribution sequence number ID of the advertisement page with this moving advertising client user;
Step S8: user's division unit that the user divides system obtains the user's of user binding module various attribute informations, and is used for according to customer attribute information the user being divided, and the user's division information after will dividing deposits in the user database server;
Step S9: charge system is obtained advertisement and is play statistical information and user's division information, and generates and stores charging data record, and the correspondent bank system for settling account is carried out the customer charge clearing.
Further, the span of described N is natural number.
Further, described M=coefficient S * N, the value of this coefficient S is 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or 2.0, and when the value of M was decimal, the mode that employing rounds up was with the value round numbers of M.
Further, described user's various attribute informations comprise user's individual essential information, for example birthday, blood group, sex, academic job information etc., various contact methods, for example mobile phone, fixed line, email address, inhabitation address etc., hobby, receive the setting of advertisement, for example wish the advertisement classification of reception, the time period, frequency of utilization, preferential mode etc., the adline of browsing, and through the user profile after the data mining arrangement, for example for actual frequency of utilization and the real time section of ad click behavior, the level of consumption etc.
Further, also comprise step S10, the advertisement delivery effect analytical procedure, it may further comprise the steps:
Step S10a: throw in parameter acquisition module and obtain the advertisement putting daily record of advertisement in a period of time, described advertisement putting daily record records the clicked total degree of this advertisement, and user's web advertisement behavioral data, described user's advertisement behavioral data comprises that the user puts the number of times of the advertising message that hits to its issue, and described user is to the reading time of this advertisement;
Step S10b: the various attribute informations of throwing in the user in the parameter call module invoke user division system;
Step S10c: throw in the parameter analysis module based on described advertisement putting daily record, user's web advertisement behavioral data, and user's various attribute information analyses obtain user's clicking rate and the advertisement delivery effect statistical report form of described advertisement;
Step S10d: throw in the parametric classification module is determined described user based on described advertisement delivery effect statistical report form class of subscriber;
Step S10e: throw in parameter memory module described user's class of subscriber is stored;
Step S10f: throw in the parameter matching module according to user's clicking rate of class of subscriber and advertisement, from Advertisement Server, obtain the ad content that is complementary with class of subscriber.
The present invention compared with prior art, has following advantage by adopting technique scheme:
1, the present invention can also accurately throw in the precise quantification advertisement, the same advertisement page is split as some monomer advertisement pages, and this monomer advertisement page distinguished with different ad distribution sequence number ID, the moving advertising client of this monomer advertisement page is browsed in click and the ad distribution sequence number ID of this monomer advertisement page carries out unique binding, thereby can accomplish the clicking rate of each part monomer advertisement page and the accurate tracking of view rate, and then obtain advertisement putting daily record accurately, the important parameter of the advertisement delivery effect assessment of user's web advertisement behavioral data etc.;
2, the present invention obtains user's web advertisement behavioral data, advertisement putting daily record and user's various attribute informations, it is based on described advertisement putting daily record, user's web advertisement behavioral data, and user's various attribute information analyses obtain user's clicking rate and the advertisement delivery effect statistical report form of described advertisement, determine described user's classification based on described advertisement delivery effect statistical report form, thereby allow advertiser determine type and quantity to this later stage advertisement putting according to the user's who accurately divides classification, accomplish to shoot the arrow at the target, make throw in advertisement afterwards with advertisement benefit increase greatly.
Description of drawings
Fig. 1 is the structural representation of embodiments of the invention;
Fig. 2 is the data interaction synoptic diagram of the embodiment of the invention.
Embodiment
Now the present invention is further described with embodiment by reference to the accompanying drawings.
As a specific embodiment, as depicted in figs. 1 and 2, a kind of advertisement distributing system of the present invention, be used for to the mobile communication terminal releasing advertisements, comprise: described Advertisement Server 10, ad delivery systems 20, moving advertising client 30, user divide system 40, charge system 50 and advertisement delivery effect analytic system 60, and above-mentioned described Advertisement Server 10, ad delivery systems 20, moving advertising client 30, user respectively divide system 40, charge system 50 and advertisement delivery effect analytic system 60 and be arranged on the server that separates.
Advertisement Server 10, be used for stores advertisements data and user data, when advertisement need be thrown in by advertiser, with the advertisement page of required input as advertisement data store in this Advertisement Server 10, and this is deposited in this advertisement page database table file and is provided with unique advertisement and identifier Key, for the advertisement page of different ad contents, its unique advertisement and identifier Key difference, so this advertisement and identifier Key is the unique sign of the advertisement page in the database table file of difference different content.For example, present embodiment adopts trendy hamburger of McDonald to promote content as the advertisement content of pages, and is provided with advertisement and identifier Key=Key-1 in the database table file that this advertisement page is deposited.
Ad delivery systems 20, it comprises:
Advertisement acquiring unit 21, be provided with the renewal detection module in the advertisement acquiring unit 21, detect the advertisement pagefile in the above-mentioned Advertisement Server 10 in real time, in case detect new advertisement pagefile, then obtain the advertisement page of this Advertisement Server 10, and obtain unique advertisement and identifier Key of this advertisement page simultaneously, for example, this advertisement acquiring unit 21 detects trendy hamburger of this McDonald and promotes the advertisement page, just obtain this advertisement page from described Advertisement Server 10, and obtain unique advertisement and identifier Key=Key-1 on this advertisement page, monomer advertisement quantifying unit 22, this advertisement page that described advertisement acquiring unit 21 will get access to transfers to monomer advertisement quantifying unit 22, described monomer advertisement quantifying unit 22 is thrown in scale according to gray market, for example, gray market input scale is 10000 parts, then this monomer advertisement quantifying unit 22 is quantized into this advertisement page the monomer advertisement page of 10000 umbers, be equipped with same advertisement and identifier Key-1 in the database table of each part monomer advertisement page in these 10000 parts of monomer advertisement pages, this same advertisement and identifier Key-1 is representing, all the content with this advertisement page is consistent for described 10000 parts monomer advertisement content of pages, content is promoted in the trendy hamburger that namely is McDonald, increase a different unique ad distribution sequence number ID in the database table of each part monomer advertisement page in the monomer advertisement page that simultaneously described monomer advertisement quantifying unit 22 also is this 10000 umber, for example, in the present embodiment, ad distribution sequence number ID in the described 10000 parts monomer advertisement page is designated ID 01 successively, ID 02, ID 03, ID 04......ID 10000, through above-mentioned quantification, thereby be that content is promoted in trendy hamburger of McDonald with a content, advertisement and identifier Key is that the advertisement page of Key-1 is quantized into 10000 parts of advertisement and identifier Key with same Key-1, but the monomer advertisement page of different unique ad distribution sequence number ID is but arranged.
Ad distribution unit 23, be distributed to 10000*1.5=15000 moving advertising client 30 for 10000 parts of monomer advertisement pages that above-mentioned ad distribution sequence number ID are designated successively ID 01, ID 02, ID 03, ID 04......ID 10000, it is to obtain according to the described number of users of browsing of estimating that the coefficient S here gets 1.5, certainly, this S also can get the arbitrary value in 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or 2.0, and when the value of M was decimal, the mode that employing rounds up was with the value round numbers of M; During issue, above-mentioned ad distribution sequence number ID is designated ID 01 successively, ID 02, ID 03,10000 parts of monomer advertisement pages of ID 04......ID 10000 are distributed to user 1 successively, the user 2, the user 3, user 4...... user 10000 moving advertising client 30, and remaining user 100001...... user's 15000 moving advertising client receives the monomer advertisement page from any ad distribution sequence number ID of ad distribution unit 23 issues at random, certainly, say that in principle same moving advertising client 30 can only receive the monomer advertisement page of one of them the ad distribution sequence number ID of the advertisement page with same advertisement and identifier Key.
Moving advertising client 30, it comprises:
Memory module 31, acquisition module 32, playing module 33 and user binding module 34;
Described acquisition module 32, be used for the user and obtain the monomer advertisement page from monomer advertisement quantifying unit 22, and according to unique advertisement and identifier Key of this monomer advertisement page, from Advertisement Server, obtain the advertisement page identical with this unique advertisement and identifier Key, and be stored in the memory module 31, for example, described acquisition module 32 has got access to ad distribution sequence number ID from monomer advertisement quantifying unit 22 be the monomer advertisement page of ID 04, then this acquisition module 32 obtains with this ad distribution sequence number ID from Advertisement Server to be that the monomer advertising page mask of ID 04 has same advertisement sign Key, to be the advertisement page of Key-1.The user just can use this acquisition module 32 after need registering corresponding account number login system, and acquisition module 32 stores the monomer advertisement page that receives in the described memory module 31 into.This acquisition module 32 can adopt web-page interface, also can obtain above-mentioned information with the mobile client software of special use, adopts web-page interface better, as long as mobile client has browser like this, need not to install other special softwares.Web-page interface comprises static and dynamic webpage, can also comprise CGI, ASP or JAVA supervisor, for the monomer advertisement page that obtains being handled and being stored this monomer advertisement page into memory module 31.
Playing module 33 is used for reading the monomer advertisement page and broadcast from memory module 31, and this playing module 33 can comprise the Push interface, and the Push interface initiatively is pushed to this monomer advertisement page using in the browser of client.
User binding module 34, be used for and the binding related with unique ad distribution sequence number ID of the advertisement page with this moving advertising client 30 users, specific to present embodiment, because above-mentioned ad distribution sequence number ID is designated ID 01 successively, ID 02, ID 03,10000 parts of monomer advertisement pages of ID 04......ID 10000 need be distributed to user 1, the user 2, the user 3, user 4...... user 15000 moving advertising client 30, after user 1 moving advertising client 30 has been browsed the monomer advertisement page that this ad distribution sequence number ID is ID 01, described playing module 33 also is used for generating advertisement and plays statistical information, this advertisement is play statistical information and has been comprised the number of clicks of user for this monomer advertisement page, and the number of success of this monomer advertisement page broadcast, the network access data that statistical information also comprises the user is play in described advertisement, user's network access data can be obtained user's web advertisement behavioral data by the internet mode different with other in order to obtain user's web advertisement behavior.
The user divides system 40:
At first need to prove, in order to distinguish user 01, user 02...... user 15000, can pass through IP, user name, be stored in data cookie or user agent (User Agent on the client, abbreviation UA) mode is carried out unique identification to the user.
Described user divides system 40, comprise user's division unit 41 and user database server 42, described user's division unit 41 is used for the user's of acquisition user binding module 34 various attribute informations, usually, attribute of user can comprise the part or all of of following information: individual essential information, birthday for example, blood group, sex etc., various contact methods, mobile phone for example, fixed line, email address, inhabitation address etc., hobby receives the setting of advertisement, for example wish the advertisement classification of reception, time period, frequency of utilization, preferential mode etc., the adline of browsing, and through the user profile after the data mining arrangement, for example for actual frequency of utilization and the real time section of ad click behavior, the level of consumption etc.Above-mentioned user property can also can come from mobile operation support system etc. from the typing of user's log-on message.
Described user divides system 40 and is used for according to above-mentioned customer attribute information the user being divided, the division here only is the division at customer attribute information, for example with the same age level, identical blood group, identical sex, the advertisement classification that identical hope receives, identical hope receives the time period of advertisement, identical frequency, identical preferential mode, the identical adline of browsing, perhaps identical actual frequency of utilization, the user of identical real time section and/or the identical level of consumption is divided into a class, it is divided according to being not limited to above-mentioned customer attribute information, and user's division information that described user will divide after system 40 also will divide deposits in the user database server 42.
Charge system 50:
This charge system is connected with the user database server 42 that the user divides system 40 with ad distribution unit 23, being used for obtaining user that the user divides system 40 clicks advertisement and plays statistical information, and generate and store charging data record, and the correspondent bank system for settling account carries out disbursement and sattlement, and described playing module 33 is play statistical information with above-mentioned user's advertisement and fed back to charge system.
Advertisement delivery effect analytic system 60: it comprises:
Throw in parameter acquisition module 61: obtain the advertisement putting daily record of advertisement in a period of time, described advertisement putting daily record records the clicked total degree of this advertisement, and user's web advertisement behavioral data, described user's advertisement behavioral data comprises that the user puts the number of times of the advertising message that hits to its issue, and described user is to the reading time of this advertisement.
Throw in parameter call module 62, its invoke user is divided the various attribute informations of the user in the system 40.
Throw in parameter analysis module 63, it is based on described advertisement putting daily record, user's web advertisement behavioral data, and user's various attribute information analyses obtain user's clicking rate and this advertisement delivery effect statistical report form of described advertisement.
Throw in parametric classification module 64, it determines described user's class of subscriber based on described advertisement delivery effect statistical report form.
Throw in parameter memory module 65, its class of subscriber with described user is stored.
Throw in parameter matching module 66, it obtains the ad content that is complementary with class of subscriber according to user's clicking rate of class of subscriber and advertisement from Advertisement Server.
Among the present invention, described input parameter analysis module 63 also comprises with lower module:
First analyzes submodule, is used for analyzing the user's clicking rate that obtains described advertisement based on the definite number of times that hits to the advertising message of its issue to total degree and the described user point of described users to release advertisement information of described web advertisement behavioral data analysis.
Second analyzes submodule, is used for based on the web advertisement behavioral data in described user's the web advertisement behavioral data setting-up time section, analyzes the effective clicking rate that obtains described advertisement.
The 3rd analyzes submodule, be used for analyzing the actual click rate that obtains described advertisement based on the definite number of times that hits to the advertising message of its issue to total degree and the described user point of described users to release advertisement information of the web advertisement behavioral data analysis in described user's the web advertisement behavioral data setting-up time section.
Among the present invention, described input parametric classification module 64 also comprises:
The classification submodule carries out various classification for the various attribute informations according to the user to the user and is defined as first class of subscriber as the class of subscriber with the same area, and same sex classification is defined as second class of subscriber etc.
Among the present invention, described advertisement delivery effect analytic system also comprises advertisement memory value module, is used for the input daily record according to advertisement, generates relative users to the memory value of this advertisement, specifically comprises with lower module:
Starting point is obtained submodule, be used for this advertisement at time that first time of relative users, advertisement was obtained as the time starting point.
The current term of validity is determined submodule, is used for determining the current term of validity according to current distance apart from this time starting point.
The present invention provides a kind of advertisement delivery method that applies to above-mentioned advertisement distributing system simultaneously, may further comprise the steps:
Step S1: Advertisement Server 10 is used for the stores advertisements data, when advertisement need be thrown in by advertiser, with the advertisement page of required input as advertisement data store in this Advertisement Server 10, and, this is deposited in this advertisement page database table file and is provided with unique advertisement and identifier Key, for the advertisement page of different ad contents, its unique advertisement and identifier Key difference, so this advertisement and identifier Key is the unique sign of the advertisement page in the database table file of difference different content.For example, present embodiment adopts trendy hamburger of McDonald to promote content as the advertisement content of pages, and is provided with advertisement and identifier Key=Key-1 in the database table file that this advertisement page is deposited;
Step S2: the advertisement acquiring unit 21 in the ad delivery systems 20 obtains the advertisement page on the Advertisement Server 10, and obtain unique advertisement and identifier on each advertisement page, concrete, be provided with the renewal detection module in the advertisement acquiring unit 21, detect the advertisement pagefile in the above-mentioned Advertisement Server 10 in real time, in case detect new advertisement pagefile, then obtain the advertisement page of this Advertisement Server 10, and obtain unique advertisement and identifier Key of this advertisement page simultaneously, for example, this advertisement acquiring unit 21 detects trendy hamburger of this McDonald and promotes the advertisement page, just obtain this advertisement page from described Advertisement Server 10, and obtain the unique advertisement and identifier Key=Key-1 on this advertisement page;
Step S3: the monomer advertisement quantifying unit 22 in the ad delivery systems 20 is quantized into each advertisement page the monomer advertisement page of some N, and be that each monomer advertisement page increases ad distribution sequence number ID, concrete, described monomer advertisement quantifying unit 22 is thrown in scale according to gray market, for example, gray market input scale is 10000 parts, then this monomer advertisement quantifying unit 22 is quantized into this advertisement page the monomer advertisement page of 10000 umbers, be equipped with same advertisement and identifier Key-1 in the database table of each part monomer advertisement page in these 10000 parts of monomer advertisement pages, this same advertisement and identifier Key-1 is representing, all the content with this advertisement page is consistent for described 10000 parts monomer advertisement content of pages, content is promoted in the trendy hamburger that namely is McDonald, increase a different unique ad distribution sequence number ID in the database table of each part monomer advertisement page in the monomer advertisement page that simultaneously described monomer advertisement quantifying unit 22 also is this 10000 umber, for example, in the present embodiment, ad distribution sequence number ID in the described 10000 parts monomer advertisement page is designated ID 01 successively, ID 02, ID 03, ID 04......ID 10000, through above-mentioned quantification, thereby be that content is promoted in trendy hamburger of McDonald with a content, advertisement and identifier Key is that the advertisement page of Key-1 is quantized into 10000 parts of advertisement and identifier Key with same Key-1, but the monomer advertisement page of different unique ad distribution sequence number ID is but arranged;
Step S4: the monomer advertisement page that the ad distribution unit 23 in the ad delivery systems 20 receives after quantizing, extract the ad distribution sequence number of this monomer advertisement page, and carry out the issue of advertisement to the moving advertising client 30 of correspondence according to this ad distribution sequence number ID, concrete, described ad distribution unit 23 is used for above-mentioned ad distribution sequence number ID is designated ID 01 successively, ID 02, ID 03,10000 parts of monomer advertisement pages of ID 04......ID 10000 are distributed to 10000*1.5=15000 moving advertising client 30, it is to obtain according to the described number of users of browsing of estimating that the coefficient S here gets 1.5, certainly, this S also can get 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or the arbitrary value in 2.0, and when the value of M was decimal, the mode that employing rounds up was with the value round numbers of M; During issue, above-mentioned ad distribution sequence number ID is designated ID 01 successively, ID 02, ID 03,10000 parts of monomer advertisement pages of ID 04......ID 10000 are distributed to user 1 successively, the user 2, the user 3, user 4...... user 10000 moving advertising client 30, and remaining user 100001...... user's 15000 moving advertising client 30 receives the monomer advertisement page from any ad distribution sequence number ID of ad distribution unit 23 issues at random, certainly, say in principle, but same moving advertising client 30 can only receive a monomer advertisement page of accusing distribution sequence number ID that has in the same KEY sign;
Step S5: the acquisition module 32 of moving advertising client 30 obtains ad data from Advertisement Server 10, and be stored in the memory module 31, concrete, described acquisition module 32, be used for the user and obtain the monomer advertisement page from monomer advertisement quantifying unit 22, and according to unique advertisement and identifier Key of this monomer advertisement page, from Advertisement Server, obtain the advertisement page identical with this unique advertisement and identifier Key, and be stored in the memory module 31, for example, described acquisition module 32 has got access to ad distribution sequence number ID from monomer advertisement quantifying unit 22 be the monomer advertisement page of ID 04, then this acquisition module 32 obtains with this ad distribution sequence number ID from Advertisement Server to be that the monomer advertising page mask of ID 04 has same advertisement sign Key, to be the advertisement page of Key-1.The user just can use this acquisition module 32 after need registering corresponding account number login system, and acquisition module 32 stores the monomer advertisement page that receives in the described memory module 31 into.This acquisition module 32 can adopt web-page interface, also can obtain above-mentioned information with the mobile client software of special use, adopts web-page interface better, as long as mobile client has browser like this, need not to install other special softwares.Web-page interface comprises static and dynamic webpage, can also comprise CGI, ASP or JAVA supervisor, for the monomer advertisement page that obtains being handled and being stored this monomer advertisement page into memory module 31;
Step S6: the playing module 33 of moving advertising client 30 is after receiving startup command, from memory module, read ad data and broadcast, this playing module 33 can comprise the Push interface, and the Push interface initiatively is pushed to this monomer advertisement page using in the browser of client;
Step S7: the user binding module 34 of moving advertising client 30 is and binding related with unique ad distribution sequence number ID of the advertisement page with this moving advertising client 30 users, specific to present embodiment, because above-mentioned ad distribution sequence number ID is designated ID 01 successively, ID 02, ID 03,10000 parts of monomer advertisement pages of ID 04......ID 10000 need be distributed to user 1, the user 2, the user 3, user 4...... user 15000 moving advertising client 30, after user 1 moving advertising client 30 has been browsed the monomer advertisement page that this ad distribution sequence number ID is ID 01, described playing module 33 also is used for generating advertisement and plays statistical information, this advertisement is play statistical information and has been comprised the number of clicks of user for this monomer advertisement page, and the number of success of this monomer advertisement page broadcast, the network access data that statistical information also comprises the user is play in described advertisement, user's network access data can be obtained user's web advertisement behavioral data by the internet mode different with other in order to obtain user's web advertisement behavior;
Step S8: user's division unit 41 that the user divides system 40 obtains the user's of user binding modules 34 various attribute informations, usually, attribute of user can comprise the part or all of of following information: individual essential information, birthday for example, blood group, sex etc., various contact methods, mobile phone for example, fixed line, email address, inhabitation address etc., hobby receives the setting of advertisement, for example wish the advertisement classification of reception, time period, frequency of utilization, preferential mode etc., the adline of browsing, and through the user profile after the data mining arrangement, for example for actual frequency of utilization and the real time section of ad click behavior, the level of consumption etc.Above-mentioned user property can also can come from mobile operation support system etc. from the typing of user's log-on message.
Described user's division unit 41 also is used for according to above-mentioned customer attribute information the user being divided, the division here only is the division at customer attribute information, for example with the same age level, identical blood group, identical sex, the advertisement classification that identical hope receives, identical hope receives the time period of advertisement, identical frequency, identical preferential mode, the identical adline of browsing, perhaps identical actual frequency of utilization, the user of identical real time section and/or the identical level of consumption is divided into a class, it is divided according to being not limited to above-mentioned customer attribute information, and user's division information that described user will divide after system 40 also will divide deposits in the user database server 42.
Step S9: this charge system is connected with the user database server 42 that the user divides system 40 with ad distribution unit 23, being used for obtaining user that the user divides system 40 clicks advertisement and plays statistical information, and generate and store charging data record, and the correspondent bank system for settling account carries out disbursement and sattlement, and described playing module 33 is play statistical information with above-mentioned user's advertisement and fed back to charge system.
Step S10, the advertisement delivery effect analytical procedure, it may further comprise the steps:
Step S10a: throw in parameter acquisition module 61 and obtain the advertisement putting daily record of advertisement in a period of time, described advertisement putting daily record records the clicked total degree of this advertisement, and user's web advertisement behavioral data, described user's advertisement behavioral data comprises that the user puts the number of times of the advertising message that hits to its issue, and described user is to the reading time of this advertisement.
Step S10b: throw in the various attribute informations that parameter call module 62 its invoke user are divided the user in the system 40.
Step S10c: throw in parameter analysis module 63 its web advertisement behavioral datas based on described advertisement putting daily record, user, and user's various attribute information analyses obtain user's clicking rate and this advertisement delivery effect statistical report form of described advertisement.
Step S10d: throw in parametric classification module 64 it determines described user's class of subscriber based on described advertisement delivery effect statistical report form.
Step S10e: throw in parameter memory module 65 its class of subscribers with described user and store, specifically be to store in the database server of independently setting up in the advertisement delivery effect analysis, but also this user's class of subscriber can be stored into corresponding user divides in the user database server 42 in the system 40 and goes, make things convenient for transferring and mating of data, save the cost of system building simultaneously.
Step S10f: throw in parameter matching module 66 its user's clicking rates according to class of subscriber and advertisement, from Advertisement Server, obtain the ad content that is complementary with class of subscriber.
Further, described step S10c also comprises further following steps:
Step S10c1: based on the definite number of times that hits to the advertising message of its issue to total degree and the described user point of described users to release advertisement information of described web advertisement behavioral data analysis, analyze the user's clicking rate that obtains described advertisement.
Step S10c2: based on the web advertisement behavioral data in the setting-up time section in described user's the web advertisement behavioral data, analyze user's clicking rate of the effective advertisement that obtains described user.
Step S10c3: based on the definite number of times that hits to the advertising message of its issue to total degree and the described user point of described users to release advertisement information of the web advertisement behavioral data analysis in the setting-up time section in described user's the web advertisement behavioral data, analyze user's clicking rate of the actual advertisement that obtains described user.
Above-mentioned steps S10c1, S10c2, S10c3 can carry out in proper order, also any 2 steps or 3 steps can be made up simultaneously and carry out, thereby obtain to meet accurately user's clicking rate of the advertisement of demand.
Step S11: according to the input daily record of advertisement, generate relative users to the memory value of this advertisement.Specifically may further comprise the steps:
Step S11a, the time that this advertisement is showed at the first time advertisement of relative users is as the time starting point.
Step S11b determines expired time according to current distance apart from this time starting point.
Although specifically show and introduced the present invention in conjunction with preferred embodiment; but the those skilled in the art should be understood that; in not breaking away from the spirit and scope of the present invention that appended claims limits; can make a variety of changes the present invention in the form and details, be protection scope of the present invention.
Claims (10)
1. a precise quantification and accurate statistics are thrown in advertisement distributing system and the method for effect, it is characterized in that: comprise Advertisement Server, ad delivery systems and moving advertising client;
Described Advertisement Server is used for stores advertisements data and user data;
Described ad delivery systems comprises:
The advertisement acquiring unit is used for obtaining the advertisement page on the Advertisement Server, and obtains the unique advertisement and identifier Key on each advertisement page;
Monomer advertisement quantifying unit, be used for each advertisement page is quantized into the monomer advertisement page of some N umber, each part in the monomer advertisement page of described N umber all has same unique advertisement and identifier Key, and is that each part in the monomer advertisement page of this N umber increases a different unique ad distribution sequence number ID;
The ad distribution unit, be used for receiving the monomer advertisement page after quantizing, extract the ad distribution sequence number ID of this monomer advertisement page, and carry out the issue of advertisement to each moving advertising client according to this ad distribution sequence number ID, thereby the monomer advertisement page that will have the N umber of different unique ad distribution sequence number ID is distributed to some M moving advertising client;
Described moving advertising client comprises:
Memory module, acquisition module, playing module, user binding module;
Described acquisition module, be used for obtaining the monomer advertisement page from monomer advertisement quantifying unit, and according to unique advertisement and identifier Key of this monomer advertisement page, from Advertisement Server, obtain the advertisement page identical with this unique advertisement and identifier Key, and be stored in the memory module;
Playing module is used for reading the advertisement page and playing from memory module, and described playing module also is used for generating advertisement and plays statistical information, and statistical information is play in this advertisement is fed back to charge system;
The user binding module is used for and the binding related with unique ad distribution sequence number ID of the advertisement page with this moving advertising client user.
2. a kind of precise quantification according to claim 1 and the accurately advertisement distributing system of statistics input effect, it is characterized in that: described N is natural number.
A kind of precise quantification according to claim 1 and accurately statistics throw in the advertisement distributing system of effect, it is characterized in that: described M=coefficient S * N, this coefficient S be 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or 2.0.
4. a kind of precise quantification according to claim 1 and the accurately advertisement distributing system of statistics input effect, it is characterized in that: comprise that also the user divides system, this user's division system comprises user's division unit and user database server, described user's division unit is used for the user's of acquisition user binding module various attribute informations, and be used for according to customer attribute information the user being divided, and the user's division information after will dividing deposits in the user database server.
5. a kind of precise quantification according to claim 4 and the accurately advertisement distributing system of statistics input effect, it is characterized in that: also comprise charge system, described charge system is connected with the user database server that the user divides system with the ad distribution unit, click advertisement for the user who obtains user's division system and play statistical information, and generate and store charging data record, and the correspondent bank system for settling account is carried out disbursement and sattlement.
6. throw in the advertisement distributing system of effect according to the arbitrary described a kind of precise quantification of claim 1 to 5 and accurate statistics, it is characterized in that: also comprise the advertisement delivery effect analytic system, it comprises:
Throw in parameter acquisition module: obtain the advertisement putting daily record of advertisement in a period of time, described advertisement putting daily record records the clicked total degree of this advertisement, and user's web advertisement behavioral data, described user's advertisement behavioral data comprises that the user puts the number of times of the advertising message that hits to its issue, and described user is to the reading time of this advertisement;
Throw in the parameter call module, the various attribute informations of the user in its invoke user division system;
Throw in the parameter analysis module, it is based on described advertisement putting daily record, user's web advertisement behavioral data, and user's various attribute information analyses obtain user's clicking rate and this advertisement delivery effect statistical report form of described advertisement;
Throw in the parametric classification module, it determines described user's class of subscriber based on described advertisement delivery effect statistical report form;
Throw in parameter memory module, its class of subscriber with described user is stored;
Throw in the parameter matching module, it obtains the ad content that is complementary with class of subscriber according to user's clicking rate of class of subscriber and advertisement from Advertisement Server.
7. a utilization is set forth in the advertisement delivery method of each system of claim 1 to 6, it is characterized in that: may further comprise the steps:
Step S1: Advertisement Server is used for stores advertisements data and user data;
Step S2: the advertisement acquiring unit in the ad delivery systems obtains the advertisement page on the Advertisement Server, and obtains the unique advertisement and identifier Key on each advertisement page;
Step S3: the monomer advertisement quantifying unit in the ad delivery systems is used for each advertisement page is quantized into the monomer advertisement page of some N umber, each part in the monomer advertisement page of described N umber all has same unique advertisement and identifier Key, and is that each part in the monomer advertisement page of this N umber increases a different unique ad distribution sequence number ID;
Step S4: the ad distribution unit in the ad delivery systems receives the monomer advertisement page after quantizing, extract the ad distribution sequence number ID of this monomer advertisement page, and carry out the issue of advertisement to each moving advertising client according to this ad distribution sequence number ID, thereby the monomer advertisement page that will have the N umber of different unique ad distribution sequence number ID is distributed to some M moving advertising client;
Step S5: the acquisition module of moving advertising client obtains the monomer advertisement page from monomer advertisement quantifying unit, and according to unique advertisement and identifier Key of this monomer advertisement page, from Advertisement Server, obtain the advertisement page identical with this unique advertisement and identifier Key, and be stored in the memory module;
Step S6: the playing module of moving advertising client reads the advertisement page and plays from memory module, and described playing module also is used for generating advertisement and plays statistical information, and statistical information is play in this advertisement is fed back to charge system;
Step S7: the user binding module of moving advertising client is and binding related with unique ad distribution sequence number ID of the advertisement page with this moving advertising client user;
Step S8: user's division unit that the user divides system obtains the user's of user binding module various attribute informations, and is used for according to customer attribute information the user being divided, and the user's division information after will dividing deposits in the user database server;
Step S9: charge system is obtained advertisement and is play statistical information and user's division information, and generates and stores charging data record, and the correspondent bank system for settling account is carried out the customer charge clearing.
8. a kind of advertisement delivery method according to claim 7, it is characterized in that: described N is natural number.
9. a kind of advertisement delivery method according to claim 7, it is characterized in that: described M=coefficient S * N, this coefficient S value is 1.2,1.3,1.4,1.5,1.6,1.7,1.8,1.9 or 2.0.
10. a kind of advertisement delivery method according to claim 7 is characterized in that: also comprise step S10, and the advertisement delivery effect analytical procedure, it may further comprise the steps:
Step S10a: throw in parameter acquisition module and obtain the advertisement putting daily record of advertisement in a period of time, described advertisement putting daily record records the clicked total degree of this advertisement, and user's web advertisement behavioral data, described user's advertisement behavioral data comprises that the user puts the number of times of the advertising message that hits to its issue, and described user is to the reading time of this advertisement;
Step S10b: the various attribute informations of throwing in the user in the parameter call module invoke user division system;
Step S10c: throw in the parameter analysis module based on described advertisement putting daily record, user's web advertisement behavioral data, and user's various attribute information analyses obtain user's clicking rate and the advertisement delivery effect statistical report form of described advertisement;
Step S10d: throw in the parametric classification module is determined described user based on described advertisement delivery effect statistical report form class of subscriber;
Step S10e: throw in parameter memory module described user's class of subscriber is stored;
Step S10f: throw in the parameter matching module according to user's clicking rate of class of subscriber and advertisement, from Advertisement Server, obtain the ad content that is complementary with class of subscriber.
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