CN102956010A - Method and device for providing targeted advertisements on internet according to public interest demand expression - Google Patents
Method and device for providing targeted advertisements on internet according to public interest demand expression Download PDFInfo
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Abstract
The invention provides a method and a device for expressing public interest demands on the internet, delivering targeted advertisements according to content and roles expressed by users on the interest demands and using part of advertisement sale for subsidizing the interest demand won a wide support. The device permits public users to submit interest demands as petitioners, give advices to others' interest demands for solving problems as problem solvers and comment and vote the public interest demands and solution as commentators. The device records the content of the interest demands and the acted roles of the users, analyzes interest points of the users, and delivers the targeted advertisements to the users when the users use the device for interest demand expression, discussion and comment. Besides, the device performs settlements for interest demand expression generating advertising revenues, and proportionally subsidizes the petitioners of the interest demands, most supported proposers proposing problem-solving methods and executors of the interest demands.
Description
Technical field
The technical field of the present patent application is online web advertisement publicity and sells.The present invention will help the public to realize group interest demand expression; To help the network user more easily to find to meet the targetedly advertising of own effective demand; To help the advertiser that the web advertisement is thrown in more targetedly to the user group that actual demand is arranged; The group interest demand that helps to be subject to extensively supporting obtained subsidy implemented.In a word, this is a method and apparatus of integrating public interest demand expression and ad sales maximize revenue, is the organic unity of technological innovation, service innovation and business model innovation.
Background technology
The Hu Jintao General Secretary has proposed and will advance social management reform and innovation with the Scientific Outlook on Development, forms that Party committee leadership, government are responsible for, the social management general layout of social synergy, public participation.Set up in the Chinese Communist Party " July 1st " speech in 90 anniversaries and explicitly point out: " our party can defeat the risk leader people to move on; key just is that can party remain flesh-and-blood tie with the people, with the starting point and standpoint of broad masses' fundamental interests as all work ".Yet, still need in the specific implementation to address the problem:
1. how to form the articulation of interests mechanism of the most widely public participation?
2. do you when there is the conflict of interest in different groups, how to know that certain interests demand obtains the broad masses' support?
3. how to allow the enforcement that obtains the interests demand that the most of public support obtain necessary resource support, alleviate simultaneously taxpayer's burden as far as possible.
4. how to make up a suitable incentive mechanism, make the people who presents a petition and serve the people for the people obtain good social identity and ability growth.
On the one hand, a kind of effective solution as above the method for problem be that the way deburring of adopting material reward and spiritual encouragement to combine swashs the masses that participate in and carries out autonomous work and effort according to the principle that meets the innovation society management.The appearance of internet and universal the management for innovation society provide a new opportunity.At first, the internet can effectively reduce person to person's communication cost.The person to person can realize extensive, at a distance exchanges and communication with the cost of almost free.People also can determine content, colony and time of linking up flexibly according to interest and the time of oneself.Secondly, the internet can provide easily a kind of and judge whether things meets the method for most people interests.New things on earth OK, whether with, whether meet the Scientific Outlook on Development, as long as openly out allow the public comment, discuss will to sell everybody utterly convinced conclusion.Which kind of is better more on earth for two schemes, can take out equally to allow everybody comment, to select and also can draw the relatively conclusion of justice.At last, according to the report of PricewaterhouseCooper (PwC), the profit of Global Internet advertisement in 2010 has reached 26,000,000,000 dollars, increases by 15% than 2009.Its abundant profit and rate of growth have at a high speed enough supported the public good Project in Operation that meets the public group interests of some.And open debate and enforcement meet the internet site of the public good project of public group interests and will attract the more public to play an active part in, thereby improve popularity and the reputation of relevant advertisements publicity.
On the other hand, the ad distribution merchant is wasted in the problem worry of unrelated population always for a large amount of advertising costs.Its reason is people's independence.Independence is so that people can neglect the advertisement irrelevant with own demand automatically; And only can pay close attention to the information relevant with the actual demand of oneself.
After Internet commercialization, advertising income is the most important funds source that the overwhelming majority provides the internet site of free service to depend on for existence.The development and evolution of Internet advertising has directly caused the variation of internet site business model.
First generation internet site has adopted the advertisement putting mode of similar newspaper: internet site provides content, such as news, navigation, forum etc., and throw in advertisement in the full position of webpage.Yet this type of advertisement putting mode has open defect.At first, for Top Site, owing to will consider the attractive in appearance and good user experience of webpage, can provide the position of advertisement very limited, also just cause becoming advertisement putting expensive of the full position of scarce resource.Secondly, because not every user is interested in the ad content, expensive advertising can not the potential consumer of high efficiency attraction.
The second-generation internet website, for example Google and Facebook are take the input efficient of the advertisement that improves the scarce resource position with save the advertising cost and be born as purpose.Google thinks that the network user can be interested in the advertisement relevant with the web page contents of browsing.For this reason, Google uses web crawlers (Crawler) to grasp webpage from existing internet site, extracts keyword in web page contents, and the keyword of the advertisement that provides with the ad distribution merchant is complementary.When the user used the search engine of Google to carry out keyword query, result of page searching provided web page interlinkage and the advertisement relevant with keyword simultaneously; When user's access provides the webpage of renting the advertisement position service to Google, the ad system AdSense/AdWords of Google also can provide relevant advertisement according to web page contents, and pay certain expense (target information of suggestion advertisement according to the sales achievement of advertisement to the author of webpage, such as website and/or categories of websites, application number: 200580050147).In addition, Google also provides free mailing system Gmail, Gmail can analyze the keyword that extracts the user mail content, and when logining mailing system, the user provide the advertisement relevant with Mail Contents (at Email, such as content-targeted ads is provided in the email newsletter, patent of invention numbers 200480033538).Facebook adopts the method that makes up social networks (Social Network) to improve the input efficient of advertisement.The user of Facebook forms different circles according to self background, hobby, and each circle has a common identification characteristics, such as: alumnus, the neighbours of community, all like same amusement etc.Therefore, the advertising merchant can select according to these identification characteristics the scope of advertisement putting, thereby improves the efficient of advertisement putting.
Yet present internet advertisement system can not be distinguished the intensity of user interest.The result who causes is, potential customers' the possibility that the network user of weak interest becomes the ad distribution merchant is less than strong interest user far away, thus the resource of waste advertising.For example, be the people of search legal provision and case equally, the student who studies law and the people of law aid actual demand is arranged becomes client's possibility of carrying out advertising lawyer's office and just differs widely by reading same advertising.Therefore, if there is new network system can distinguish and attract strong interest user, the efficient of advertisement putting will be improved greatly.
In view of the above, we need the ad system that a kind of new public interest is expressed.The strong interest of expressing by public interest improves ad distribution merchant's advertisement putting efficient; Subsidizing public interest by ad distribution merchant's advertising funds expresses.
Summary of the invention
The technical problem to be solved in the present invention is: the mechanism that 1) provides a group interest to express to the public; 2) when public's different groups conflict of interest, provide an interest Coordinating Mechanism in Political; 3) enforcement of expressing to the interests demand that obtains generally to support provides subsidy; 4) according to the information of public interest expression with to the role of the public in the interests demand is expressed, provide high efficiency, as to distinguish a user interest power advertisement launching platform to advertisement publishers.
The technical solution adopted for the present invention to solve the technical problems comprises following methods and device:
A kind of A1, express, coordinate conflict, seek solution to public's offer of advantages demand; A2, the content of expressing according to the interests demand and the public record of institute's role and content in the interests demand is expressed provides targetedly advertising to advertisement publishers; A3, subsidize with sale advertising and to be subject to extensively supporting the public interest demand to promote social welfare and progress; A4, by subsidize one action four that the public good project improves advertisement publishers' popularity and reputation method.
A1, the invention provides public expression interests demand and express, coordinate conflict, seek the method for best solution.The method is divided into the public distance zone pertitioner, solution raiser, comment people, implements four kinds of different roles of people, freely selects according to own different needs and abilities for the public.The pertitioner is according to the request of the demand proposition interests demand of oneself.Solution raiser proposes solution to the request of interested interests demand.The comment people makes and bad, important unessential judgement and comment with relevant solution the request of interests demand according to the subjective judgement of oneself.The platform of interests demand of expressing towards the public provided by the invention is according to the method for statistics, sort according to numerous solutions of the evaluation of commenting on the people to numerous interests demand requests and certain interests demand, pick out the interests demand that is subject to extensive concern and the solution that is most supported.Implement the subsidy that the people accepts operation entity of the present invention, the interests demand request that is subject to extensively supporting is implemented according to the solution that is most supported.
A2, the invention provides and a kind ofly provide the targetedly method of high-level efficiency ad distribution to advertisement publishers.The method is by record and analyze the interests point of interest that the individual content that relates in the interests demand is expressed obtains this user; The number of times of playing the part of aforesaid four roles by record and analysis individual consumer in the interests demand is expressed obtains this user to the power of each interests point of interest.And generate the frequency of only advertisement putting and the suggested design of order according to the strong and weak different interests point of interest of individual consumer.This suggested design will help advertisement putting person to improve the efficient of advertisement putting.
A3, the invention provides and a kind ofly express the method that subsidy is provided to the interests demand that obtains generally to support.The interests demand expression that obtains generally to support by the described method of A1 will attract a large amount of reading and discussion to the interested public user of interests demand content.This often means that the advertisement of carrying out according to the A2 method has very high sales revenue in this interests demand is expressed.Operation entity of the present invention is expressed the part of ad sales income in order to subsidize these interests demands that obtain extensively to support, not only promote social welfare and progress, can also attract more public user to participate in the activity of the invention, thereby further improve advertising income, and then form the benign cycle that both promote mutually, bring out the best in each other.
A4, the present invention improve advertisement publishers' popularity and reputation by subsidizing the public good project.By the described method of A3, public user can know that the public good project that is subject to extensively supporting can be implemented, and its funds source is in which advertisement publishers.Thereby it is own to the in the eyes of popularity of the public and reputation to help advertisement publishers to promote.
The present invention includes a kind of as mentioned above device of method of realizing.This device comprises system that is made of one or more computing machine of B1, in order to the platform of implementing A1, A2, the described method of A3 to be provided; One of B2 is user's general or special purpose communication terminal towards the public, includes but not limited to personal computer, mobile phone, embedded palm terminal, in order to the input and output that connect B1 system operation to be provided to public user; Communication network that includes but not limited to internet, telecommunications network, mobile telephone network of B3 is in order to connect such as communicating by letter between the communication of described many computing machines of B1 and B1 and the B2 device.
In the described system such as B1, comprise at least following three functions subsystem: public interest expression system, advertisement distributing system, charging payment system.
The public interest expression system is responsible for realizing aforesaid A1, A2, A4 method.It is made of one or more User Interfaces, a content auditing device, a content analyser, a community opinion analyzer, an account manager and a database.User Interface includes but not limited to the forms such as webpage, forum, blog, Email, note, the IO interface that responsible interests demand of providing convenience comfortable to the user is expressed and the output of relevant advertisements.The content auditing device is responsible for guaranteeing that user's input content meets local laws and regulations and folkways and customs.Content analyser forms corresponding advertisement suggested design according to the power of the described methods analyst individual consumer's of A2 interests point of interest He each interests point of interest.The community opinion analyzer is picked out the issue-resolution that interests demand of greatest concern is expressed and is subjected to most extensively to support according to the described method of A1.Account manager be in charge of the user personal information, user the interests point of interest strong and weak data, in the relevant clearing payment services that obtain subsidy according to the method for the invention after rewarding.Account manager also is responsible for realizing the described method of A4, reminds the funds source of the suffered subsidy of public user, to promote ad distribution merchant's popularity and reputation.Database is responsible for preserving the required various useful datas of backup public interest expression system.
Advertisement distributing system is responsible for to ad distribution merchant sale advertising position.Its method includes but not limited to competitive bidding, reservation.Its sell content includes but not limited to keyword association, the presence of user's region, the specific full position of user interface etc.The individual consumer's that advertisement distributing system generates according to the content analyser in the public interest expression system advertisement suggested design select can the most effective advertisement putting to the user.In addition, the advertisement distributing system charge contractual computing of number of clicks and the advertisement publishers of advertisement link being promised to undertake according to the number of times of advertisement putting, user the bill of charging to advertisement publishers.Simultaneously, it calculates each interests demand according to user's Visitor Logs of preserving in ad sales income and the public interest expression system and expresses the ad revenue of contributing, and calculates pertitioner, the solution raiser that is most supported, implements people's subsidy award bill according to suitable ratio.
The charging payment system is responsible for realizing such as the described method of A3.It is charged to advertisement publishers according to the bill that advertisement distributing system generates, and pays to the public user that is subject to subsidizing award.The concrete mode of charge and payment includes but not limited to bank, third party's payment, electronic token, securities etc.
The present invention has following beneficial effect: provide a public to carry out the expression platform of collective interests demand, and provide targetedly advertisement according to the content of interests demand with different role in the interests demand is expressed, thereby help advertisement publishers more efficient and accurate throw in advertisement to potential customers, promote self popularity and reputation.Simultaneously, this platform also will subsidize the public interest demand that obtains extensive concern and support to advertising income with suitable ratio, thereby will promote social harmony progress, reach economic benefit and social benefit combination, mutually promote.
Description of drawings
Below in conjunction with accompanying drawing and case study on implementation this aspect is described further, in the accompanying drawing:
Fig. 1 is architectural framework of the present invention and corresponding implementation environment.
Fig. 2 is the structural drawing of the public interest expression system among the present invention.
Fig. 3 is the structural drawing of the advertisement distributing system among the present invention.
Fig. 4 is the structural drawing of the charging payment system among the present invention.
Fig. 5 is the sequential chart that the public carries out interests demand statement activity among the present invention.
Fig. 6 is the schematic diagram that the invention provides the User Interface of public interest demand content and relevant advertisements.
Embodiment
The invention provides the platform that a kind of public carries out the expression of collective interests demand, and provide targetedly advertisement according to different role and the content of individual in the interests demand is expressed, and the part of advertising income is subsidized the enforcement of the interests demand of extensively being supported.Now with concrete case technical scheme of the present invention is described by reference to the accompanying drawings.
Fig. 1 is architecture 100 of the present invention and corresponding application scenarios.As shown in Figure 1, architecture 100 of the present invention comprises public user 101 and 102 liang of class user groups of ad distribution merchant, and public interest expression system 110, charging payment system 111, advertisement distributing system 112 3 sub-systems.In public user 101 these colonies, according to the different role in the interests demand, be divided into pertitioner 1011, solution raiser 1012, implement people 1013, comment on 1,014 four kinds of roles of the masses.
The principle of work of system is as follows: at first the network user proposes interests demand 120 by public interest expression system 110 in the mode of wishing with pertitioner 1011 role.Public interest expression system 110 discloses 121 to the hope of collecting to public user 101 with certain information arrangement mode.Public user 101 is born respectively solution raiser 1012, the comment masses 1014 in voluntary mode or is implemented people 1013 role.Solution raiser 1012 proposes corresponding solution for own interested wishing.The hope that the comment masses 1014 propose pertitioner 1011 with own stands of points and the solution of solution raiser 1012 propositions are commented on and are compared, and to include but not limited to that the modes such as ballot, scoring carry out quantitative evaluation to hope and solution.The operations such as the institute in 110 pairs of said process of public interest expression system has complaints and operation is stored, put in order, conclusion when the petition content is built consensus, are implemented people 1013 and are carried out according to the solution of being supported at most.
In this simultaneously, advertisement distributing system 112 is accepted the reservation 125 of 102 pairs of advertisement positions of ad distribution merchant, and requires ad distribution merchant 102 that the keyword of ad distribution scope is provided.When many families gray want advertisement position or keyword clash, with employing include but not limited to bid ranking, the method such as randomly draw arranges sequencing or the frequency of ad distribution.When public interest system 110 with public user 101 interactive process in, user's role and interactive context notification 123 advertisement distributing systems 112, the content that advertisement distributing system 123 will select suitable advertisement 124 to express with public interest by public interest expression system 110 is thrown in to user 121.The number of times of advertisement delivery system 112 record advertisement puttings and the number of times that the user clicks advertisement, and form to the bill of advertisement putting merchant 102 charges, reached according to suitable ratio and expressed pertitioner 1011, the solution raiser 1012 of item and implement the bill that the people subsidizes to the interests demand that advertising income is arranged.Advertisement putting merchant's bill will be submitted to 126 charging payment systems 111, and notify 128 ad distribution merchants 102 by charging payment system 111.Behind ad distribution merchant 102 payment advertising and publicity costs 130, charging payment system 111 pays 131 according to the bill 127 of subsidizing to the public that public interest expression system 110 generates.
Fig. 2 is structure Figure 200 of public interest expressor system.Public user 201 is carried out information interaction by user terminal 202 by communication network 203 and public interest expression system 210.User terminal 202 is electronic equipments that comprise processor and memory device composition, and concrete form includes but not limited to computing machine, palm PC, smart mobile phone, mobile phone etc.Communication network 203 includes but not limited to computer network, mobile network, communication network.The form of public user 201 and public interest expression system 201 information interactions includes but not limited to literal, picture, voice, video etc.Public interest expression system 201 is made of one or more computer server, and it comprises that the modules such as content auditing device 211, database 212, User Interface maker 213, community opinion maker 214, content analyser 215, account manager 216 form.Content auditing device 211 is made of jointly computer program and person approving, meets local laws and regulations and folkways and customs in order to guarantee the content that the user submits to.All valuable data that database 212 produces in order to preserve backup public interest system.User Interface maker 213 generates corresponding user interface according to different user terminals 202 types to include but not limited to the forms such as literal, picture, voice, video.Community opinion maker 214 is according to the suggestion of different user to request and comment item, including but not limited to that the methods such as ballot add up, conclude community opinion, and the result deposited in database 212 is preserved and by User Interface maker 213 notices to public user 201.The content of the interests demand item that each user participates in and the role of participation will be analyzed and record to content analyser 215, and the result as the foundation that the specific aim advertisement putting is provided.The bill of personal information, hobby and the subsidy of account manager 216 recording users and transaction record etc.
Fig. 3 is the structural drawing 300 of ad distribution subsystem.It comprises the modules such as ad review device 302, database 303, advertisement analyzer 304, ad manager 305, advertisement publishers' operation interface 306, charge system 307 and third party's advertisement alliance interface 308.Ad review device 302 is responsible for audit from the advertisement that advertisement publishers 102 submit to, guarantees that advertisement meets local laws and regulations, folkways and customs.Database 303 is responsible for preserving and backing up all useful informations that advertisement distributing system 301 produces.Advertisement analyzer 304 is responsible for analyzing and extracting the relevant information of advertisement, includes but not limited to content, keyword, input area and the input crowd etc. of advertisement.Ad manager 305 is in charge of release sequence and the frequency of advertisement.Advertisement publishers' operation interface 306 provides User Interface to advertisement publishers 102, makes things convenient for advertisement publishers 102 to submit advertisement to, sets the advertisement putting scope, bids, checks advertisement delivery effect and payment advertising expenditure etc.The bill that charge system 307 is thrown in according to the number of clicks generating advertisement of ad distribution expense, advertisement putting number of times, input advertisement.Third party's advertisement alliance interface 308 provides to the interface of third party's advertisement alliance exploitation.It had both allowed third party's advertisement alliance to rent advertisement position provided by the present invention, allowed again to third-party ordering site advertisement position.
Fig. 4 is the structural drawing 400 of charging payment system 401.Charging payment system 401 comprises that a payment management device 402, transaction record database 403, a universal payment connect 404 and include but not limited to the concrete means of payment such as bank transfer 405, credit card 406, check 407, securities 408, electronic token 409.Payment management device 402 is in charge of the bill of collecting to advertisement publishers 102 that produces to the bill of public user 201 payments and advertisement distributing system 301 that is produced by public interest expression system 201.It is paid according to a kind of concrete modes of payments of user's Selection and call by universal payment interface 404, and transaction record and evidence for payment are kept at transaction database of record 403.
Fig. 5 is the working timing figure 500 of public interest expression system, below in conjunction with the dynamic duty engineering of concrete case interpre(ta)tive system.At first, initiate the interests demand by pertitioner 501.For example, the pertitioner wished a unforgettable birthday celebration.When pertitioner 501 is writing petition during content 506 to public interest expression system 503, public interest expression system 503 is with in real time performance analysis petition content 506, obtain pertitioner 501 particular interest, pertitioner 501 particular interest is kept at 212 li of the databases of public interest expression system.And the pertitioner's who in the interests demand, plays the part of according to the user role, think that this user has in addition record of extremely strong strong interest to this type of things.Simultaneously, public interest expression system 503 will be according to the pertitioner's 501 of 212 li preservations of database personal record, such as the recommendation index 507 of age, address and the input of the generating advertisements such as record of interest in the past, and recommending an index 507 to submit to advertisement distributing system 504.Advertisement distributing system 504 determines targetedly advertisement putting content 508 according to existing client's advertisement, and the input that specific aim advertisement 508 is real-time is to pertitioner 501.For the hope of the birthday greeting in the case, the ad content that advertisement delivery system 504 can be thrown in includes but not limited to cake, gift, the restaurant of pertitioner locality, the tourism of recommending according to pertitioner's interest, recreational activities etc.Meanwhile, public interest expression system 503 will be presented to the comment masses 502 to the hope of submitting to frequency sequentially according to certain algorithm.The comment masses 502, first for example, the suggestion of other people hope being commented on, provided solution according to own wish and interest etc. operates 509.Meanwhile, public interest expression system 509 will be done following binomial work: 1, according to the role analytic record user's of user institute particular interest; 2, generate the recommendation index of specific aim advertisement in conjunction with the current content of making a vow according to user's record of interest in the past.
In analytic record user's particular interest, the present invention adopts the method include but not limited to as shown in Table 1 to the operation of marking of user's interest.For each user a record of interest is as shown in Table 1 arranged.System can from this record obtain this user to the weights of various interest and petition to the weight of the initiative of playing the part of various roles.The weight of each is according to the number of times c that plays the part of certain role in the petition of user for the interest of certain topic in the form
IjInterest weight a with this role
IjProduct draw, specifically shown in formula one.
Table one
V
Ij=a
IjC
Ij(formula 1)
Therefore, system can draw this user by formula 2 and draws playing the part of certain role's interest R to the interest Ij of certain topic with by formula 3
i, and the total interest measure S that is drawn this user by formula 4.
I
i=∑
iV
Ij(formula 2)
R
i=∑
jV
Ij(formula 3)
S=∑ I
j(formula 4)
Public interest expression system 503 generates the advertisement suggested design 510 of first according to the content of hope, the operation note in the past of comment masses first and submits to advertisement distributing system 504.This suggested design is a form that is made of the interest weight as shown in table 2.Weight M wherein
jDrawn S by formula 5
MDrawn by formula 6.I in formula 5
jThe user interest record that system as shown in table 1 preserves, V
IjBe the interest weight for current petition topic user that is calculated by formula 2, α adjusts the factor to the weight of actualite.6 li of formula, S is the S in the table 1, α and V
IjWith formula 5.
| Topic | Topic 1 | Topic 2 | … | Topic n | Summation |
| Weight | M 1 | M 2 | … | M n | S M |
Table 2
S
M=S+ α V
Ij(formula 6)
After advertisement distributing system 504 received that index is recommended in advertisement as shown in table 2, it determined to be directed to the advertisement putting content 512 of first according to existing client's advertisement.The system of selection of advertisement includes but not limited to: (1) is according to M
jSize carry out arranged sequentially according to classification and the quotation of client's advertisement; (2) according to M
j/ S
MProbability in different classes of client's advertisement base, extract advertisement at random.
After the selected targetedly advertisements of advertisement distributing system 504, the content that advertisement putting content 512 produces in company with other people, for example the Person B or third certain comment and advise that 511 carry out information fusion and return to together all comment masses 502.All comment masses 502 also will be repeatedly the suggestion to petition content and solution screen, vote, the operation 513 such as comment, until select petition content of greatest concern and the solution that is most supported.Public interest expression system 503 will by the full position of these petition Content placements of greatest concern in system, present 514 to other comments masses 502.After the petition content arrives a specified time 515, public interest expression system 503 and advertisement distributing system 504 will be submitted to charging payment system 505 to the relevant information of petition content and settle accounts.The settlement information 516 that public interest expression system 503 is submitted to include but not limited to the to present a petition number of browsing, comment number of content, the solution that is most supported etc.The settlement information 517 that advertisement distributing system 504 is submitted to include but not limited to present a petition the demonstration number of times, number of clicks etc. of the associated targetedly advertisement of content.Charging payment system 505 realizes that according to the settlement information of submitting to and advertisement publishers 518 the advertising contractual computing of signing goes out the bill 519 of collecting the charges to advertisement publishers; The bill 520 that generates the bill 521 shared to the ad revenue of pertitioner's payment, shares to the ad revenue of the raiser payment of most popular solution according to suitable allocation proportion, and to the bill to ad sales contributive comment people and suitable executor's payment.Concrete mode is calculated according to the method shown in the table 3.Wherein the scale-up factor of a, b, c, d is adjusted flexibly according to status of using.
Table 3
Fig. 6 is the schematic diagram 600 of presenting to the group interest expression system display interface of public user.The implementation of this page 601 includes but not limited in the special browser of the application program of the webpage of web browser or customization, mobile phone and palm PC or the application program of customization; Concrete form includes but not limited to webpage, Email, blog, picture, video, audio frequency, note.This page comprises group interest expression content viewing area 602 and advertisement position 603.The advertisement that advertisement position 603 shows can be the specific aim advertisement with articulation of interests content dynamical correlation, also can be the advertising of fixing.
Claims (8)
1. one kind provides public interest demand expression, discussion, coordination, seeking solution on the internet, and computer implemented method and the related device of specific aim advertisement are provided simultaneously, and its feature comprises at least:
A1., the platform of an interests demand expression, coordination, discussion, seeking solution is provided to the public;
A2. the content of expressing according to the public interest demand and the public record of institute's role and content in the interests demand is expressed calculates the strength distribution figure of user's point of interest, and provides targetedly advertising to advertisement publishers on this basis;
A3. subsidizing with sale advertising is subject to extensively supporting the public interest demand to promote social welfare and progress;
A4. improve advertisement publishers' popularity and reputation by subsidizing the public good project.
2. the computer implemented method of a realization public interest demand expression as claimed in claim 1, coordination, discussion, seeking solution, its feature comprises at least:
A) allow public user in the process that the interests demand is expressed, freely to select the role who serves as pertitioner, solution raiser, comment people, implements the people;
B) allow public user to include but not limited to that the mode of voting, commenting on is expressed request and the solution of interests demand to be made evaluation;
C) consist of a topic with a pertitioner, one or more solution raiser, one or more comment people, one or more enforcement people, as the basic logic unit of settling accounts;
D) carry out statistical operation at numerous topics, comprise at least calculating topic set of greatest concern and the solution that is most supported of each topic etc.
3. the computer implemented method of the strength distribution figure of an analytical calculation user interest point as claimed in claim 1, its feature comprises at least:
A) data of public user in the interests demand is expressed in record, the storage claim 2 include but not limited to: petition content, comment content
B) public user is served as various roles' as claimed in claim 2 number of times and historical record, the click of various contents is read in record, the storage claim 2 number of times and historical record;
C) according to a) Data induction user's point of interest, and according to b) data with including but not limited to that the method for mathematical computations draws the user to the interest strength distribution data of various points of interest;
D) the user-dependent personal information of record analysis includes but not limited to age, address, occupation etc.
4. computer approach that advertising as claimed in claim 1 is sold, its feature comprises at least:
A) sell the location advertising that includes but not limited to computer website to advertisement publishers;
B) analyze suitable advertisement putting scope, it includes but not limited to targeted customer's interest, the geographic position scope of input, the range of age of targeted customer, targeted customer's vocational area etc.;
C) the interest strength distribution data of user's according to claim 3 point of interest and userspersonal information and suitable advertisement putting scope are complementary, and carry out targetedly advertisement putting;
D) the real example data of the input effect of record advertising include but not limited to the demonstration number of times of advertisement, the number of clicks of the subsidiary link of advertisement etc.;
E) collect advertising and publicity cost according to the real example data of advertisement delivery effect to advertisement publishers.
5. a subsidy as claimed in claim 1 is subject to extensively supporting the method for the payment and settlement of public interest demand, and its feature comprises at least:
A) the ad sales achievement that the logical block of calculating topic as claimed in claim 2 according to ad sales recording gauge as claimed in claim 4 produces;
B) to producing the topic of ad sales achievement, between pertitioner, the raiser that deals with problems, comment people, enforcement people, generate Pay Bill in certain proportion according to the ad sales volume;
C) according to b) Pay Bill that produces, in the mode that includes but not limited to cash, check, electronic money to the contributive people of ad sales achievement is paid.
6. the method for raising ad distribution merchant's popularity as claimed in claim 1 and reputation, its feature comprises at least:
A) ad sales of topic according to claim 5 income produces the list that the ad sales income of this topic is produced the advertisement publishers as claimed in claim 4 of contribution;
B) in Pay Bill claimed in claim 5, with the list of the advertisement publishers described in including but not limited to bid ranking, listing in a) by modes such as name stroke number arrangements, notice is to public user.
7. computer installation of realizing method claimed in claim 1 which comprises at least following equipment:
A) at least one input-output device carries out public interest demand expression activity for offering public user;
B) at least one processor;
C) at least one memory device is used for being kept at the executable code that moves on one or more processors, and this code realizes including but not limited to following methods:
I. accept public user and carry out the information that interests demand expression activity produces, this information includes but not limited to present a petition, comments on, votes, browses etc.,
Ii. the function that provides advertisement position to sell and settle accounts to advertisement publishers,
Iii. payment services are provided or comprise a method of calling one or more third party's payment platform interfaces to public user,
Iv. store i) and ii) described all information,
8. one or more subsystems of a computer installation claimed in claim 7, it has realized one or more of the described method of claim 2-6 at least.
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| CN2011102363059A CN102956010A (en) | 2011-08-17 | 2011-08-17 | Method and device for providing targeted advertisements on internet according to public interest demand expression |
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| CN107925798A (en) * | 2015-08-28 | 2018-04-17 | 索尼公司 | receiving device, sending device and data processing method |
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