CN102693499A - Method for previewing true advertisement effect in any time - Google Patents
Method for previewing true advertisement effect in any time Download PDFInfo
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- CN102693499A CN102693499A CN2012101658921A CN201210165892A CN102693499A CN 102693499 A CN102693499 A CN 102693499A CN 2012101658921 A CN2012101658921 A CN 2012101658921A CN 201210165892 A CN201210165892 A CN 201210165892A CN 102693499 A CN102693499 A CN 102693499A
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Abstract
The invention relates to the technical field of internet and provides a method for previewing a true advertisement effect in any time. The method for previewing the true advertisement effect in any time includes steps that (1) previewing conditions including uniform resource locators, time and advertising areas are written in a cookie which serves as a client terminal browser and visits advertisement management system; (2) a webpage with an advertisement code is opened, and cookie information is carried to an advertising machine by the advertisement code embedded on the webpage; (3) the advertising machine judges whether time fields in the previewing conditions are null or not, if yes, performing the step (4), otherwise, performing the step (5); (4) the advertising machine returns back to a currently displayed advertisement, and putting the currently displayed advertisement onto the browser for generating previewing; and (5) the advertising machine selects an advertisement of the time and the area according to the cookie information and returns the selected advertisement back to the browser of the client end to display. By the aid of the method for previewing the true advertisement effect in any time, future or passed advertisement effects in any time can be truly previewed.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of web advertisement method for previewing.
Background technology
Along with the development of network technology, mechanics of communication and intellectual technology, the application of network in people's life becomes more and more important, and daily a lot of affairs realize that through network what can draw it mild says, network has become a kind of mode of life.
The web advertisement becomes important advertising media gradually, in some field even considerably beyond forms such as television advertising, commercials, planographic advertisement, outdoor advertisings.
Be each big portal website that masses knew, like Sina, Yahoo etc., one of main profit model is the web advertisement.In fact, the important revenue source of supporting each website operation really of web advertisement income.
The web advertisement has a variety of, as: the fixation of advertisement on the webpage, float advertisement, search engine advertisement etc.
All pages of a website, all positions, free clutter be very huge, and, along with network technology and development of electronic technology; The situation of various terminal environments previews website is various, if any use PC, what have uses IPAD; What have uses smart mobile phone, and operating system is also varied, and scene mode is also different; What for example have uses family's scene, have with public place scenes such as Internet bars, and have plenty of the office scene.
For website master, advertiser easily and exactly issue, managing advertisement; Guarantee that correct ad content appears at correct page, correct position, correct time, correct input region with correct form; Usually need network advertisement management system to manage all advertisement behaviors, as: input, data statistics etc.
Existing network advertisement management system mainly contains and passes the Dolphin that ripples, good Ad forword, the prompt AFP of section, is prone to the Adchina of medium etc.; The workflow of these management systems is on webpage, to create advertisement area by the website earlier; In webpage, embed ad code, when the user capture website and webpage, ad code is sent request to advertisement releasing server; Advertisement releasing server returns advertisement according to this request to the website, and the website embeds this advertisement in the location advertising of creating in advance and issues.
The advertiser uses Advertising Management System can carry out the waiting setting in advance; If be provided with and make mistakes then cause advertisement putting in the browser environment of the input frequency of the territorial scope of the position of time of mistake, mistake, mistake, mistake, mistake, bring confusion and loss to input.
Existing Advertising Management System all preview really in the future or in the random time in the past, website arbitrarily the page, optional position, throw in region, operating system, the advertising results of browser language environment arbitrarily arbitrarily arbitrarily.This has caused a lot of drawbacks:
1. the main worry in website is in the advertisement mistake of following certain time, stress.The website master who has arranges personnel on duty even specially, will check one by one that when 24 of every days the advertisement that expires is replaced by new advertisement and whether comes into force.
The website master since be not in input directed zone and can't see advertisement, cause providing input voucher such as advertisement putting screenshotss to be given to the advertiser.
3. in case advertisement putting content is made mistakes, the advertiser can miss a large amount of potential customers, loses huge.
4. preview really, website master or advertiser can't shift to an earlier date certain advertisement putting of anticipation at certain page Total tune, attractive in appearance and appropriate whether, have influenced the advertisement promotion effect.
5. the advertiser can't know the difference of oneself advertisement and the advertisement that other people throw in, and especially can't know the reason of certain advertisement of commercial audience selection click intuitively.
Therefore, provide the method for the true advertising results of a kind of preview random time extremely important.
Summary of the invention
The invention provides the method for the true advertising results of a kind of preview random time, be used for web advertisement management, can realize true preview, technical scheme of the present invention is:
The method of the true advertising results of a kind of preview random time is characterized in that, comprises:
Step 1: in the client browser cookie of visit Advertising Management System, write preview conditions, this preview conditions comprises following field: network address, time, input region;
Step 2: open the webpage of ad code, ad code embedded in this webpage is taken cookie information to the advertisement putting machine;
Step 3: the advertisement putting machine judges whether the time field in this preview conditions is empty, if empty, execution in step 4; If be not empty, execution in step 5;
Step 4: the advertisement putting machine returns current in progress advertisement, throws in to the browser of client and produces preview;
Step 5: the advertisement putting machine according to the cookie Information Selection should this region of time advertisement, return to the browser display of client.
The method of the true advertising results of a kind of preview random time as above, wherein, this network address is the web page address of hoping preview, this time is the time of hoping preview.
The method of the true advertising results of a kind of preview random time as above, wherein, this time is certain following time.
The method of the true advertising results of a kind of preview random time as above, wherein, this time is certain time in the past.
The method of the true advertising results of a kind of preview random time as above, wherein, the geographic area of this region for throwing in.
The invention has the beneficial effects as follows:
1. the advertisement of any page of any future of real preview or random time in the past can be checked advertisement putting and advertising results at any time, has improved the advertisement promotion effect.
2. main management advertisement putting in website becomes easily, needn't be nervous because of worrying the advertisement putting mistake.
3. the website master can obtain the advertisement putting screenshotss easily, provides to throw in voucher to the advertiser.
4. just see the input effect when advertiser needn't wait until oneself advertisement putting, also needn't worry to miss potential customers, cause damage because of throwing in mistake.
5. the advertiser can experience the difference of oneself advertisement and the advertisement that other people throw in intuitively through preview, thereby knows the reason of certain advertisement of commercial audience selection click intuitively, is convenient to the optimization of advertisement form, improves rate of return on investment.
Description of drawings
Specify the present invention below in conjunction with accompanying drawing and embodiment:
Fig. 1 is the synoptic diagram of Advertising Management System.
Fig. 2 is the method flow diagram of the true advertising results of preview random time of the present invention.
Embodiment
For technological means, creation characteristic that the present invention is realized, reach purpose and effect and be easy to understand and understand, below in conjunction with concrete diagram, further set forth the present invention.
Fig. 1 has represented the Advertising Management System synoptic diagram.Advertising Management System comprises:
Advertising management center machine 1 wherein comprises management software, all pages of managing web, all positions, the icon, script etc. of free, all regions, all operations system, all browser language, all browser scenes;
Many advertisement putting machines 2 all are connected with advertising management center machine 1 network, and because of clutter is huge, advertisement putting machine 2 provides load balancing, stores advertisements content.
One or many clients 3, all connect the internet, the netizen browses or clicks advertiser web site through client 3 browsing website contents.This client is anyly can connect the terminal that the internet carries out website visiting, like computer, IPAD, smart mobile phone etc.Assigned ip address on each client 3 is respectively the IP of each region of ad distribution, and for example: be the IP of Pekinese on 1 client, 1 is the IP in Shanghai, and 1 is the IP in Guangzhou etc., simulates the usefulness of the advertisement delivery effect in each different advertisement puttings zone.
The present invention is exactly the preview that realizes the various directed true advertising results of throwing in of random time.
As shown in Figure 2, the inventive method comprises:
Step 1: in the browser cookie of the client 3 of visiting Advertising Management System, write preview conditions, this preview conditions comprises following at least field: network address, time, input region; Network address is the main web page address of hoping preview of advertiser or website, and the time is advertiser or main time of hoping preview of website, and this time can be following, also can pass by; This throws in the zone is the geographic area of this advertisement putting, as throwing in to Beijing area, area, Shanghai or Hong Kong etc.
Step 2: access websites, promptly open the webpage of ad code, ad code embedded in the webpage is taken cookie information to advertisement putting machine 2.
Step 3: advertisement putting machine 2 judges whether the time field in this preview conditions is empty.If empty, execution in step 4; If be not empty, execution in step 5.
Step 4: advertisement putting machine 2 returns current in progress advertisement, throws in to the browser of client 3 and produces preview.
Step 5: advertisement putting machine 2 according to the cookie Information Selection should this region of time advertisement, return to the browser display of client 3.
By above-mentioned visible, to compare with existing Advertising Management System, advantage of the present invention is:
1. the following arbitrarily or random time in the past of real preview, throw in region, the advertisement of the page arbitrarily arbitrarily, can check advertisement putting and advertising results at any time, improved the advertisement promotion effect.
2. main management advertisement putting in website becomes easily, needn't be nervous because of worrying the advertisement putting mistake.
3. the website master can obtain the advertisement putting screenshotss easily, provides to throw in voucher to the advertiser.
4. just see the input effect when advertiser needn't wait until oneself advertisement putting, also needn't worry to miss potential customers, cause damage because of throwing in mistake.
5. the advertiser can experience the difference of oneself advertisement and the advertisement that other people throw in intuitively through preview, thereby knows the reason of certain advertisement of commercial audience selection click intuitively, is convenient to the optimization of advertisement form, improves rate of return on investment.
More than show and described ultimate principle of the present invention, principal character and advantage of the present invention.The technician of the industry should understand; That describes in the foregoing description and the instructions just explains principle of the present invention; Protection scope of the present invention is not restricted to the described embodiments; The present invention also has various changes and modifications under the prerequisite that does not break away from spirit and scope of the invention, and these variations and improvement all fall in the scope of requirement protection of the present invention.Protection scope of the present invention is defined by appended claims and equivalent thereof.
Claims (5)
1. the method for the true advertising results of preview random time is characterized in that, comprises:
Step 1: in the client browser cookie of visit Advertising Management System, write preview conditions, this preview conditions comprises following at least field: network address, time, input region;
Step 2: open the webpage of ad code, ad code embedded in this webpage is taken cookie information to the advertisement putting machine;
Step 3: the advertisement putting machine judges whether the time field in this preview conditions is empty, if empty, execution in step 4; If be not empty, execution in step 5;
Step 4: the advertisement putting machine returns current in progress advertisement, throws in to the browser of client and produces preview;
Step 5: the advertisement putting machine according to the cookie Information Selection should this region of time advertisement, return to the browser display of client.
2. the method for the true advertising results of a kind of preview random time according to claim 1 is characterized in that this network address is the web page address of hoping preview, and this time is the time of hoping preview.
3. the method for the true advertising results of a kind of preview random time according to claim 1 and 2 is characterized in that, this time is certain following time.
4. the method for the true advertising results of a kind of preview random time according to claim 1 and 2 is characterized in that, this time is certain time in the past.
5. the method for the true advertising results of a kind of preview random time according to claim 4 is characterized in that, the geographic area of this region for throwing in.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012101658921A CN102693499A (en) | 2012-05-25 | 2012-05-25 | Method for previewing true advertisement effect in any time |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012101658921A CN102693499A (en) | 2012-05-25 | 2012-05-25 | Method for previewing true advertisement effect in any time |
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| Publication Number | Publication Date |
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| CN102693499A true CN102693499A (en) | 2012-09-26 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2012101658921A Pending CN102693499A (en) | 2012-05-25 | 2012-05-25 | Method for previewing true advertisement effect in any time |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108648003A (en) * | 2018-04-28 | 2018-10-12 | 北京聚通达科技股份有限公司 | Precision launches advertisement and launches data statistics, effect tracking |
| CN108734493A (en) * | 2017-04-20 | 2018-11-02 | 腾讯科技（北京）有限公司 | A kind of advertisement orientation launches control method, monitoring method and device |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1877582A (en) * | 2006-07-12 | 2006-12-13 | 百度在线网络技术（北京）有限公司 | Advertisement information retrieval system and method therefor |
| CN101981571A (en) * | 2008-01-30 | 2011-02-23 | 谷歌公司 | Providing content using stored query information |
| CN102239500A (en) * | 2008-12-03 | 2011-11-09 | 微软公司 | Provision of location-based advertising |
-
2012
- 2012-05-25 CN CN2012101658921A patent/CN102693499A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1877582A (en) * | 2006-07-12 | 2006-12-13 | 百度在线网络技术（北京）有限公司 | Advertisement information retrieval system and method therefor |
| CN101981571A (en) * | 2008-01-30 | 2011-02-23 | 谷歌公司 | Providing content using stored query information |
| CN102239500A (en) * | 2008-12-03 | 2011-11-09 | 微软公司 | Provision of location-based advertising |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108734493A (en) * | 2017-04-20 | 2018-11-02 | 腾讯科技（北京）有限公司 | A kind of advertisement orientation launches control method, monitoring method and device |
| CN108734493B (en) * | 2017-04-20 | 2022-02-08 | 腾讯科技（北京）有限公司 | Advertisement targeted delivery control method, monitoring method and device |
| CN108648003A (en) * | 2018-04-28 | 2018-10-12 | 北京聚通达科技股份有限公司 | Precision launches advertisement and launches data statistics, effect tracking |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| ASS | Succession or assignment of patent right |
Owner name: SHANGHAI ADSAME ADVERTISEMENT CO., LTD. Free format text: FORMER OWNER: SHANGHAI ADSAME NETWORKS TECHNOLOGY INCORPORATED Effective date: 20150123 |
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| C41 | Transfer of patent application or patent right or utility model | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20150123 Address after: 1316 room 2, No. 2005, Huang Xing Road, Shanghai, Yangpu District, 200433 Applicant after: Advertising Co., Ltd. Shanghai pass Yang Address before: 1317 room 2, No. 2005, Huang Xing Road, Shanghai, Yangpu District, 200433 Applicant before: Shanghai Adsame Networks Technology Co.,Ltd. |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20120926 |