CN102693326A - Advertisement searching method - Google Patents
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- CN102693326A CN102693326A CN2012101987223A CN201210198722A CN102693326A CN 102693326 A CN102693326 A CN 102693326A CN 2012101987223 A CN2012101987223 A CN 2012101987223A CN 201210198722 A CN201210198722 A CN 201210198722A CN 102693326 A CN102693326 A CN 102693326A
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Abstract
The invention discloses an advertisement searching method which comprises the following steps of: designing an information structure of an advertisement content of a mobile terminal, inputting various items of basic information of the advertisement by an advertiser according to the information structure; according to the input advertisement information, extracting relevant key words by using a relevant key word extracting algorithm; carrying out operation of eliminating repetition on key words to obtain a final key word set and storing the final key word set; receiving a searching query from the mobile terminal; collecting complete searching queries based on the key word set and simultaneously collecting relevant advertisement; returning the complete searching queries and advertisement for the mobile terminal, wherein each searching query comprises a link of a final result associated with the searching query or an automatic search ranking of a linked WEB network; automatically returning the searching result to the mobile terminal; and if an electronic business web site or platform is linked, providing user stimulation for the electronic business web site or platform.
Description
Technical field
The invention belongs to mobile communication and technical field of the computer network, more particularly, is a kind of advertisement search method.
Background technology
In today that mobile phone and cellphone information service are so popularized, mobile phone advertisement also develops rapidly.From the form of expression; From carrying the picture display ads on the application program of mobile phone of smart mobile phone, to being equipped with the multimedia message mobile phone newspaper that literal, picture etc. come in every shape, to the simple advertisement in short message of directly rendering on the user mobile phone; Come in every shape, rich and varied.From the viewpoint of measures of industry, the mobile phone advertisement industry itself development really very rapidly.
Although but the mobile phone advertisement industry development is so rapid,, there is a link extremely important from cellphone subscriber's angle.That is exactly a mobile phone advertisement itself, should be as much as possible with cellphone subscriber's self demand be that potential demand or point of interest will roughly coincide at least, otherwise ad content is a valuable information no longer just concerning the cellphone subscriber, but junk information.Unhappy or some unaccommodated occasion is exactly excuse me a kind of to user itself at user mood.If change an angle; In a lot of occasions; We directly are pushed to the user to advertisement, but obtain some intention of user, after the key word such as search; Take key word user's input, that express user self purpose then, come to compare with the key word of mobile phone advertisement content self.We just send to the user to the ad content after mating, otherwise just do not send out.Obviously just can improve matching degree greatly, just improve the satisfaction of user the mobile phone ad content to user intent.
Search engine provides relevant and Useful Information with relevant search system to the user.They are also from generating income with Search Results or as the advertisement that the part of Search Results provides.
User's key word is to express user intent.Quantity is huge, and unpredictability is bigger, also relates to the technology of cutting special fields such as speech participle, wouldn't launch here.From the key word of mobile phone content itself, also there are some tangible problems.At first be exactly random.The publisher of a mobile phone advertisement if do not select suitable key word, has perhaps selected wrong key word, directly will cause not letting his potential customers more see the ad content of oneself, has lost the part advertising results; Even let wrong people see the ad content of oneself, and directly lead to misunderstanding, cause not having effect spread, lose advertisement value fully.And select correct key word itself, because the advertiser is from all trades and professions, background differs.For a lot of advertisers, also be the comparison difficulty.
From top analysis, the potential demand that reach with cellphone subscriber self matches, thus the advertising results of receiving.Accurately set the advertisement keywords of expressing the ad content own characteristic, extremely important.But this key word that coincide with mobile phone advertisement content itself that accurately extracts, as far as a lot of advertisers, relatively difficulty has sizable randomness.
Summary of the invention
The purpose of this invention is to provide a kind of advertisement search method, it analyzes this ad content through the message structure of design ad content; Extract related keyword and store automatically, walk around result of page searching, be the result that presents expectation load step of needs only; Eliminated the stand-by period; Allowed rapider and more effective placement, increased the objectivity of key word, alleviated advertiser's burden advertisement.
The present invention proposes a kind of advertisement search method, and technical scheme of the present invention comprises:
A kind of advertisement search method, this method comprises:
(1) message structure of design mobile terminal advertisement content, this structure have guaranteed to want the various essential informations of the key word that extracts, and the mobile terminal advertisement main root is according to each item essential information of this structure input mobile terminal advertisement content;
(2) according to these ad content information of advertiser's typing, use and keyword extraction algorithms that this message structure is closely related, extract related keyword;
(3) key word of these key words that extract and advertiser self typing is got rid of the computing of repetition, drawn final set of keywords;
(4) store this set of keywords, as the set of keywords of this content that finally obtains;
(5) receive search inquiry from portable terminal;
(6) collect one group of complete search inquiry and collect the advertisement relevant simultaneously based on described set of keywords with said search inquiry;
(7) return said one group of complete search inquiry and advertisement to said portable terminal, wherein each complete search inquiry is included in linking of the net result that is associated with this inquiry, perhaps links the automatic search rank of WEB net;
(8) mentioned above searching results is returned said portable terminal automatically;
(9) if what linked is e-commerce website or platform, this ecommerce or platform will provide the user to encourage.
Further, essential information comprises described in the said step (1): advertised name, adline, advertiser's title, name of product, product brand, suitable industry, ad content, advertisement keywords.
Further, the said keyword extraction algorithms in the said step (2) may further comprise the steps:
Extract the essential information of input, and it is joined in the set of keywords;
According to adline information, setting key word that will be corresponding with said adline joins in the said set of keywords;
Adopt the words analysis algorithm that advertised name, advertiser's title of input are carried out keyword extraction, and the key word that extracts is joined in the said set of keywords.
Further, said step (6) also comprises based on coming complete search inquiry is distinguished priority through presenting each complete income that search inquiry obtained.
Further, also comprise API is provided to the third party.The said search inquiry that receives from said portable terminal is through third party's route.Said one group of complete complete search inquiry and advertisement are returned said portable terminal through said third party.
Further, also comprise to said portable terminal in the said step (8) and return the multimedia advertising that comprises audio frequency and/or video.
Said multimedia advertising is current at said one group of complete search inquiry and before or after one of said complete search inquiry is selected, is appeared.
Compared with prior art, advantage of the present invention and good effect are:
In current industrial environment, the essential information that the present invention well relies on the advertiser to provide, and the keyword extraction algorithms that oneself proposes to extract automatically key word, and ad content is carried out accurately, objectively describes.Avoided self diathesis, especially to the dependence of keyword extraction ability to the advertiser.Increase the objectivity of key word, alleviated advertiser's burden.Allowed rapider and more effective placement to advertisement.The advertisement that provides as the result who inquires about also can be Rich Media's type.Therefore, search inquiry can trigger multimedia such as audio/video advertisement.
The stand-by period that they have also been eliminated load step and have been associated with these steps.For example, through walking around result of page searching, be the result that presents expectation load step of needs only.Again, this is particularly useful in portable terminal, and wherein data transmit and often to be less than the internet access based on land, no matter is wired or wireless.
Description of drawings
Fig. 1 is a kind of advertisement search method flow diagram that proposes according to the present invention.
Embodiment
Below in conjunction with accompanying drawing system and method for the present invention is further explained.
As shown in Figure 1, present embodiment provides a kind of advertisement search method, and this method comprises the steps:
(1) message structure of design mobile terminal advertisement content, this structure have guaranteed to want the various essential informations of the key word that extracts.Then, when letting the mobile terminal advertisement master want releasing advertisements, according to each item essential information of this structure input portable terminal content;
To any one mobile phone advertisement content to be released; The information that all must typing must fill in as follows; Comprise: advertised name, adline (provide multinomial confession advertiser therefrom to select one, as: brand exposure, merchandising, new product are informed, customer care etc.), advertiser's title, name of product, product brand, be suitable for industry (a plurality of options are provided, can multiselect; And last is " other ", can the typing advertiser oneself wants the industry of describing).
(2) according to these ad content information of advertiser's typing, use and keyword extraction algorithms that this message structure is closely related, extract related keyword;
After the advertiser of mobile phone advertisement fills in to these attribute items, our keyword extraction algorithms will be handled as follows, extract each key word:
1), directly extracts following words as alternative key word: name of product, product brand, be suitable for industry;
2),, add respectively automatically following words: brand exposure, well-known, public praise, praise also as alternative key word to four types of adline; Merchandising, preferential, sales promotion, discount, cheap; New product is informed, new product, welcome, revolutionary, market, ardent; Customer care, warm, tame sensation, household, friend, community, member, care, warm.
As the part of keyword extraction algorithms, these corresponding words can be safeguarded and replenished.
3),,, carry out key word and refine, join in the alternative key word and go advertised name, advertiser's title according to current words analysis algorithm;
4), according to competing product title and competition brand name, search the key word of this product and brand respectively, join in the alternative key word and go;
(3) key word of these key words that extract and advertiser self typing is got rid of the computing of repetition, drawn final set of keywords;
(4) store this set of keywords, as the set of keywords of this content that finally obtains;
In the described method " adline ", be the ad classification that draws through after the detailed advertising sector research.As the critical data in the core information structural design, these data possibly change along with the development of advertising sector itself;
Described " being suitable for industry " is a classification to all advertising sectors.Current have 8.This classification possibly change, such as expansion.
In the described method " current words analysis algorithm ", be mainly concerned with word processing field some participles, cut technology such as speech, belong to the discloseder basic technology of industry.It is one of ingredient of this method.Such as from " Beijing Trans World Trading ", extract " global " and " trade " both keyword.
", search the key word of this product and brand " in the said method, be meant in native system, search the key word behind this product and brand definite according to competing product title and competition brand name.If can not find, then do not consider;
" carry out the literal comparison, get rid of the key word of repetition " in the said method, literal comparison technology is the public technology that passes through.It is one of basic technology of this method use.
(5) receive search inquiry from portable terminal;
(6) collect one group of complete search inquiry and collect the advertisement relevant simultaneously based on described set of keywords with said search inquiry;
(7) return said one group of complete search inquiry and advertisement to said portable terminal, wherein each complete search inquiry is included in linking of the net result that is associated with this inquiry, perhaps links the automatic search rank of WEB net;
(8) mentioned above searching results is returned said portable terminal automatically;
(9) if what linked is e-commerce website or platform, this ecommerce or platform will provide the user to encourage.
Further, essential information comprises described in the said step (1): advertised name, adline, advertiser's title, name of product, product brand, suitable industry, ad content, advertisement keywords.
Further, the said keyword extraction algorithms in the said step (2) may further comprise the steps:
Extract the essential information of input, and it is joined in the set of keywords;
According to adline information, setting key word that will be corresponding with said adline joins in the said set of keywords;
Adopt the words analysis algorithm that advertised name, advertiser's title of input are carried out keyword extraction, and the key word that extracts is joined in the said set of keywords.
Further, said step (6) also comprises based on coming complete search inquiry is distinguished priority through presenting each complete income that search inquiry obtained.
Further, also comprise API is provided to the third party.The said search inquiry that receives from said portable terminal is through third party's route.Said one group of complete complete search inquiry and advertisement are returned said portable terminal through said third party.
Further, also comprise to said portable terminal in the said step (8) and return the multimedia advertising that comprises audio frequency and/or video.
Said multimedia advertising is current at said one group of complete search inquiry and before or after one of said complete search inquiry is selected, is appeared.
The inquiry of user's inputted search.Before search inquiry was accomplished, the portable terminal that the user is utilizing sent to search system with this search inquiry.Search system comprises the dedicated computer system that is used to fulfil searching request.Search inquiry can be sent straight to search system, perhaps can at first be routed to another intermediary of access search system.The complete character string that comprises that the search and the partial character string of search inquiry are mated is collected in (1) simultaneously; (2) collect the advertisement relevant with search inquiry; (3) search inquiry is classified; For example; System can resolve and processing character string and detect inquiry string and whether relate to classification type (like travelling, famous person, film or the like) and/or comprised positional information (for example, the search " restaurant ") of Haidian District Beijing.Judge in said classification and find the classification coupling, then will collect that this comprises that category confirms (the more big collection of Search Results) group type from the forward result of particular category.Go back category simultaneously and collect advertisement.If do not find the classification coupling, perhaps found the classification coupling, then The above results and advertisement are merged.Then the result is turned back to portable terminal and in this mobile terminal displays result.Merged, returned portable terminal and be current result in the result and can be each search string (based on the complete query of inquiry) by the order of rank and obtain advertising income.Provide from perhaps selecting as search for the ability of monetization of specific provider or prioritization.For example, allow according to or the gross income that is associated with provider or special object of utilization or net income to the income rank of the recommendation of possible Query Result/object.
Search inquiry just is transfused to, and part search inquiry " Beijing " just is shown as and is transfused to, and the function of search of search provider (for example sou300) provides set of option to formulate inquiry to help the user, has wherein advised and the similar character string of partial character string.Can comprise inline linking in the character string or be associated or comprise character string and the part of the object that links with linking.For example, option " Beijing weather ", " Peking University ", " Beijing Metro " and " move in Beijing " are illustrated.The user can select to search for one of option of providing subsequently and be used for carrying out search, from this group searching option, has selected " Beijing weather " like the user.When Search Results was obtained from search provider or intermediary and is loaded into portable terminal, user interface showed and loads picture.
In display frame, the result of page searching with some Search Results is shown.The user can select from these results subsequently.Picture has shown to load indicates, and please the user wait a moment when being opened in selected " Beijing weather " result.In display frame, " Beijing weather " details page as a result is displayed to the user.
According to the process of foregoing description, the search inquiry page of display frame is walked around.The selection that improved function of search provides is not only the character string that can be selected to as the basis of inquiry.As stated, selecting is to be included in link of arriving net result and the advertisement that will return net result when being selected or to arrive the object of the link of advertisement in fact.Thereby the user need not make one's options from the selection of result of page searching.Similarly, eliminated and loaded required extra time described for the second time.Only need once to load.
Search for the item that provides that provides through clicking (or otherwise selecting), will directly be loaded and provide through the final information that the click Search Results provides in other cases.Input needed and associated therewith and time have been eliminated.
The user group comes and various network environmental interaction, access e-mail and use search service via the calculating or the communications platform of computing machine, media computation platform, portable terminal or any other type of any kind.Server, data repository, server and data repository can be corresponding to a plurality of distributed apparatus and data repositories.Present invention may also be embodied in a variety of network environments, for example comprise network based on TCP/IP, communication network, wireless network, public network, private network, these various combinations, or the like.The potential distributivity of this network and some implementations is represented by network.
In certain embodiments, function of search can be by the site deployment except that search provider.These websites are called as the 3rd side and its server is called as third-party server.Search provider (like sou300) provides the API that supplies the 3rd side's server to use.This API make third-party server can access search system (like above-mentioned server and data repository) with inquiry with function of search is provided and object and it is offered portable terminal.For example, the search widget can be incorporated in the 3rd method, system and can receive search inquiry, and through API inquiry is searched for and fulfiled in the access search system to provide.Net result is coordinated step with other and can is delivered to/transmit from search system via the 3rd side's server and API from portable terminal, perhaps can directly directly transmit in search system and portable terminal.
Be used for realizing that computer program instructions of the present invention can be stored in the tangible computer-readable medium of any kind.
Though a preferred embodiment of the present invention only has been described, its meaning and unrestricted scope of the present invention, applicability and configuration here.On the contrary, the detailed description to embodiment can make those skilled in the art be able to implement.Will be understood that not departing under the definite spirit and scope of the invention situation of appended claims, can make suitable change and modification some details.
Claims (10)
1. advertisement search method, this method comprises:
(1) message structure of design mobile terminal advertisement content, this structure have guaranteed to want the various essential informations of the key word that extracts, and the mobile terminal advertisement main root is according to each item essential information of this structure input mobile terminal advertisement content;
(2) according to these ad content information of advertiser's typing, use and keyword extraction algorithms that this message structure is closely related, extract related keyword;
(3) key word of these key words that extract and advertiser self typing is got rid of the computing of repetition, drawn final set of keywords;
(4) store this set of keywords, as the set of keywords of this content that finally obtains;
(5) receive search inquiry from portable terminal;
(6) collect one group of complete search inquiry and collect the advertisement relevant simultaneously based on described set of keywords with said search inquiry;
(7) return said one group of complete search inquiry and advertisement to said portable terminal, wherein each complete search inquiry is included in linking of the net result that is associated with this inquiry, perhaps links the automatic search rank of WEB net;
(8) mentioned above searching results is returned said portable terminal automatically;
(9) if what linked is e-commerce website or platform, this ecommerce or platform will provide the user to encourage.
2. a kind of advertisement search method according to claim 1 is characterized in that: essential information comprises described in the step (1): advertised name, adline, advertiser's title, name of product, product brand, suitable industry, ad content, advertisement keywords.
3. a kind of advertisement search method according to claim 1 and 2 is characterized in that: the said keyword extraction algorithms in the step (2) may further comprise the steps:
Extract the essential information of input, and it is joined in the set of keywords;
According to adline information, setting key word that will be corresponding with said adline joins in the said set of keywords;
Adopt the words analysis algorithm that advertised name, advertiser's title of input are carried out keyword extraction, and the key word that extracts is joined in the said set of keywords.
4. a kind of advertisement search method according to claim 1 is characterized in that: step (6) also comprises based on coming complete search inquiry is distinguished priority through presenting each complete income that search inquiry obtained.
5. a kind of advertisement search method according to claim 1 is characterized in that: also comprise to the third party API is provided.
6. a kind of advertisement search method according to claim 5 is characterized in that: the said search inquiry that receives from said portable terminal is through third party's route.
7. according to claim 5 or 6 described a kind of advertisement search methods, it is characterized in that: said one group of complete complete search inquiry and advertisement are returned said portable terminal through said third party.
8. a kind of advertisement search method according to claim 1 is characterized in that: also comprise to said portable terminal in the step (8) and return the multimedia advertising that comprises audio frequency and/or video.
9. a kind of advertisement search method according to claim 8 is characterized in that: said multimedia advertising is current at said one group of complete search inquiry and before one of said complete search inquiry is selected, is appeared.
10. a kind of advertisement search method according to claim 8 is characterized in that: said multimedia advertising is current at said one group of complete search inquiry and after one of said complete search inquiry is selected, is appeared.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2012101987223A CN102693326A (en) | 2012-06-18 | 2012-06-18 | Advertisement searching method |
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| CN2012101987223A CN102693326A (en) | 2012-06-18 | 2012-06-18 | Advertisement searching method |
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| CN102693326A true CN102693326A (en) | 2012-09-26 |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103226775A (en) * | 2012-12-16 | 2013-07-31 | 周同骐 | System and method for analyzing probability of triggering advertising information on touch screen interface |
| CN103914502A (en) * | 2013-01-07 | 2014-07-09 | Lg电子株式会社 | Method for intelligent search service using situation recognition and terminal thereof |
| CN106530007A (en) * | 2016-11-08 | 2017-03-22 | 四川蜂搜科技有限公司 | Advertisement pushing method based on user hobbies |
| CN112673392A (en) * | 2018-09-12 | 2021-04-16 | 华为技术有限公司 | System and method for recommending digital advertisements and publishers |
| CN113111216A (en) * | 2020-01-13 | 2021-07-13 | 百度在线网络技术（北京）有限公司 | Advertisement recommendation method, device, equipment and storage medium |
Citations (1)
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| CN101567898A (en) * | 2008-04-25 | 2009-10-28 | 中国移动通信集团公司 | Method, system and device for advertisement putting |
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Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101567898A (en) * | 2008-04-25 | 2009-10-28 | 中国移动通信集团公司 | Method, system and device for advertisement putting |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103226775A (en) * | 2012-12-16 | 2013-07-31 | 周同骐 | System and method for analyzing probability of triggering advertising information on touch screen interface |
| CN103914502A (en) * | 2013-01-07 | 2014-07-09 | Lg电子株式会社 | Method for intelligent search service using situation recognition and terminal thereof |
| CN103914502B (en) * | 2013-01-07 | 2017-12-19 | Lg电子株式会社 | The method and its terminal of the intelligent search service of use situation identification |
| CN106530007A (en) * | 2016-11-08 | 2017-03-22 | 四川蜂搜科技有限公司 | Advertisement pushing method based on user hobbies |
| CN112673392A (en) * | 2018-09-12 | 2021-04-16 | 华为技术有限公司 | System and method for recommending digital advertisements and publishers |
| CN113111216A (en) * | 2020-01-13 | 2021-07-13 | 百度在线网络技术（北京）有限公司 | Advertisement recommendation method, device, equipment and storage medium |
| CN113111216B (en) * | 2020-01-13 | 2023-11-03 | 百度在线网络技术（北京）有限公司 | Advertisement recommendation method, device, equipment and storage medium |
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Application publication date: 20120926 |