CN102663630A - Retail production system and method by adopting near field communication (NFC) label - Google Patents
Retail production system and method by adopting near field communication (NFC) label Download PDFInfo
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Abstract
The invention provides a retail production system and a retail production method by adopting a near field communication (NFC) label. The system comprises a promotion background data center, a commercial tenant NFC label, a commercial tenant terminal, a user NFC mobile terminal, a first communication network and a second communication network, wherein a commercial tenant registers and publishes a promotion activity in the promotion background data center; the promotion background data center generates the commercial tenant NFC label for the commercial tenant; the user NFC mobile terminal registers in the promotion background data center, reads the commercial tenant NFC label, communicates with the promotion background data center for checking and finishes promotion addition after confirmation of the commercial tenant; and during promotion exchange, the user NFC mobile terminal reads the commercial tenant NFC label, connects the promotion background data center for checking and finishes the promotion exchange after the promotion exchange is confirmed by the commercial tenant. The system is secure, credible and relatively low in cost.
Description
Technical field
The present invention relates to the retail trade areas of information technology, more specifically, relate to portable terminals such as a kind of NFC of employing label and NFC mobile phone to realize the system and method for reliable and effective retail sales promotion.
Background technology
Along with the development and the increase day by day of people's income of Chinese national economy, people's consuming capacity is also progressively improving, and again to various articles for daily use, daily life is also more and more abundanter from the house to the automobile, and the consuming frequency that goes out shopping also is increasingly high.
In this simultaneously, retail trade also obtains swift and violent development.And when people's daily demand constantly strengthens with consumption; Competition between the retail same trade more and more fierce that becomes; More and more rely on and send reward voucher, discount to return various marketing tools such as certificate, registration on probation, stamp metering, attract the consumer, stable and lifting is sold.
Reward voucher is that trade company provides voucher in shops or through the middle channel, like " 15 yuan of beef noodle are economized 3 yuan ".Show the normally reward voucher of papery to trade company when the consumer buys, obtain preferential.Trade company is usually with the reward voucher new client that solicits.
Returning certificate, is businessman's self-control voucher of Dang the cash use that businessman gave behind the consumers shopping, and normally the paper certificate of banknote size is stamped the seal of trade company above.Do advertising campaign like general merchandise, release clothes " 30 yuan on certificate is returned in full 100 yuan of consumption ".After 100 yuan of the consumers shopping consumption, obtain 30 yuan and return certificate, can support 30 yuan of cashes when doing shopping again.Discount is returned the promotion approach that certificate is the increase frequent customer commonly used of trade company.
Registration on probation is that trade company provides trial product to the consumer, and like food new product and daily use chemicals new product, the consumer wants registration is filled in a form, and stays contact details.New product is on probation can expand market access for trade company provides feedback and the acceleration of consumer to new product.
The stamp metering is that trade company provides the stamp card, and consumer spending is once just added a cover a seal, be accumulated to certain number of times after, can obtain the present of trade company.Like preferential activities such as frequent " buy ten and send " released of businessman, " buy five and send one ".For middle-size and small-size trade company, the stamp metering is the way that a kind of cost hangs down effective stable frequent customer.
The realization of the various sales promotion of trade company at present still adopting the classic method that is the basis with ticket made of paper, has many problems.
At first, because it is very many to carry out the trade company of sales promotion, the consumer can obtain many various reward vouchers, discount and return certificate, metering card, on probation and trading stamp or the like, carries very inconvenient.And if the consumer is not their bands at one's side, just can't enjoy the present or the discount of trade company when needing.
Secondly, the consumer is in use various because of formality, need be at the shopping sales counter, and ticket and convertibility point, several places of information desk and cashier are repeatedly reciprocal back and forth, waste time and energy.Ticket made of paper also is easy to damage and lose, and causes consumer's loss.
Once more, after trade company provides ticket made of paper, do not obtain Customer Information and contact method, can't the follow-up service of following be provided for the client.
At last, huge paper card circulation needs to consume a lot of trees, prints the distribution paper card and expends a lot of energy again, is unfavorable for very much low-carbon environment-friendly.
Along with the development of mobile communication technology and planar bar code technology, begin to occur to adopt the promotion approach of smart mobile phone recognition trade company two-dimension code etc., but two-dimension code there is information not encrypt, the shortcoming of damaging easily.
And on the other hand, since 2006, closely high frequency wireless communication technique of a kind of new portable terminal has appearred, promptly NFC is technological.NFC is Near Field Communication abbreviation, i.e. near field communication (NFC).NFC is a kind of contactless identification recent years and interconnection technique, can carry out closely (in ten centimetres) swap data between mobile device, the consumer electronics product.NFC has become ISO/IEC IS 18092 international standards at present.NFC provides a kind of solution of simple, touch, can simple, intuitive between two NFC mobile phones or between NFC mobile phone and NFC label or the card-reading machine exchange message, accessed content and service.
Get into 2012, each big mobile phone manufacturer begins shipment NFC mobile phone in batches, and the NFC label also begins progressively to promote simultaneously.The NFC mobile phone is the smart mobile phone of built-in NFC chip.The NFC label is based on the NFC technology, and frequency of operation is 13.56MHz, the label of compatible ISO14443A/B standard.
Along with popularizing of NFC label and NFC mobile phone; How to utilize NFC label and ICT; Making the trade company of One's name is legion carry out not only facility but also safe and reliable sales promotion to vast consumer, is a very big challenge, needs a perfect technical solution.
Summary of the invention
The technical matters that the present invention will solve is the system and method that a kind of safe and economic realization retail sales promotion is provided for retail trade.
For realizing above-mentioned purpose, one aspect of the present invention provides a kind of system, comprises sales promotion background data center, the NFC of trade company label, merchant tenninal, user NFC portable terminal, first communication network and second communication network, wherein:
Said sales promotion background data center comprises that sales promotion pushes module on center communication module, user management module, trade company's administration module, sales promotion and exchange processing module, trade safety management module, NFC label processing module and the line.
Wherein said center communication module, the module that is used to manage in the said sales promotion background data center is passed through first communication network and user NFC portable terminal and is passed through the data communication between second communication network and the merchant tenninal.
Said user management module, the user profile that is used to manage the entering system comprises NFC mobile terminal number, name, sex, age, occupation, income etc.
Said trade company administration module; Be used to manage the merchant information of entering system, comprise name of firm, address, managerial personnel, contact method etc., and the advertising campaign information of trade company's issue; The title, explanation, the price that comprise promotional product, the quantity of sales promotion and releasing mode etc.
Said sales promotion and exchange processing module are used for process user and participate in advertising campaign, from user's sales promotion application, to trade company's sales promotion affirmation, arrive the sales promotion transaction flow of exchanging again.
Said trade safety management module is used to set and implement the security mechanism of sales promotion, checking and handle the validity of the NFC of trade company label, and the user validation of checking application sales promotion, thus guarantee the reliability of sales promotion transaction.
Said NFC label processing module is used for generating and the management advertising campaign NFC of corresponding trade company of trade company label.
Sales promotion pushes module on the said line, is used for the advertising campaign through communication network issue trade company, so that the user participates in sales promotion on line.
The said NFC of trade company label, be used to encrypt storage trade company advertising campaign information based near field communication (NFC), frequency of operation is 13.56MHz, compatible ISO14443A/B standard N FC label.
Said merchant tenninal is that trade company accomplishes sales promotion information processed terminal device, comprises trade company's sales promotion release module, trade company exchange affirmation module, trade company's statistical analysis module and trade company's communication module, communicates by letter with the sales promotion background data center through the second communication network.
Wherein said trade company sales promotion release module is used to handle advertising campaign typing, the submit operation of trade company.
Said trade company exchanges and confirms module, is used for application is exchanged by trade company to user's sales promotion affirmation management.
Said trade company statistical analysis module is used for accomplishing the data statistic analysis of trade company's advertising campaign.
Said trade company communication module is used to manage the data communication through the center communication module of second communication network and said sales promotion background data center.
Said user NFC portable terminal is used for the information terminal apparatus of mobile data applications, comprises contactless communication module, sales promotion processing module and telex network module, communicates by letter with the sales promotion background data center through first communication network.
Wherein said contactless communication module is used for the reading of the NFC of trade company label obtained the information in the NFC of the trade company label.
Said sales promotion processing module is used for resolving the merchant information that trade company's NFC label is stored, and passes through the message exchange of communication module and sales promotion background data center, accomplishes the sales promotion application or exchanges operation.
Said telex network module is used to manage the data communication through the center communication module of first communication network and said sales promotion background data center.
In the said system, said user NFC portable terminal is the NFC mobile phone, and said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine and other information terminal apparatus.
Sales promotion processing module in the NFC of user described in the said system portable terminal operates in the browser.
In the said system, the sales promotion of said trade company is exchanged and is confirmed that operation is optional module, and trade company can select not confirm reconciliation with the sales promotion background data center.
In the said system, first communication network and second communication network are same communication networks.
According to a further aspect in the invention, a kind of realization based on said system method that safe sales promotion is used is provided also, has comprised the following steps:
Trade company submits to merchant information to register through merchant tenninal to the sales promotion background data center, and registration back trade company submits advertising campaign to the sales promotion background data center;
The sales promotion background data center is that trade company generates and the unique relevant NFC label of trade company's sales promotion, and can trade company's sales promotion be issued on the internet;
The user downloads sales promotion and uses or through browser, register to the sales promotion background data center on the NFC portable terminal;
Registration back user NFC portable terminal reads the application of the NFC of trade company label and participates in sales promotion, or the sales promotion of response trade company pushes the participation activity on the direct-on-line;
User applies is participated in the advertising campaign data and is verified by the sales promotion background data center through communication network, and user's adding application is confirmed in the checking back by trade company;
When user's sales promotion was exchanged, user NFC portable terminal read the application of the NFC of trade company label and exchanges sales promotion, and the application redemption data is verified by the sales promotion background data center through communication network, is confirmed user's exchange application after the checking again by trade company, and sales promotion is exchanged and accomplished;
At last, trade company can carry out the statistical study of advertising campaign effect according to the subscriber segmentation data of sales promotion background data center.
In the said method, also comprise step: optional step is confirmed as in the sales promotion of merchant tenninal, after promptly user NFC portable terminal reads the NFC label, after the checking of sales promotion background data center, directly confirms user's sales promotion success application.
In the said method, also comprise step: after the completion of present exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
In the said method, also comprise step: trade company through background data center, provides the user feedback questionnaire to adding and having exchanged sales promotion user preferential or on probation, and the investigation user is to the suggestion of sales promotion.
This system and method can provide omnibearing modern sales promotion solution for various retail trade company, and it has the following advantages:
1, convenient credible
The present invention has realized the combination of NFC technology, portable terminal and retail trade sales promotion, and the safety that makes sales promotion processing module on the NFC portable terminal can utilize NFC label and sales promotion background data center to provide is supported, becomes safe and reliable sales promotion application.The consumer is easy to carry, and the cycle of trade company issue sales promotion is very short, can issue at any time, and the user can understand trade company's advertising campaign whenever and wherever possible, conveniently applies for and exchanges, to all being very easily for trade company and user.
2, economic environmental protection
Because the present invention adopts the record of NFC label completion sales promotion operation and appraises and decides, a large amount of tickets made of paper no longer need print in trade company, so greatly reduce trade company's cost.On the other hand,, protected trees again, saved Environmental costs without paper.
3, be widely used
The present invention can be used to the various NFC of trade company label sales promotion and use, for example restaurant, beverage store capable, coffee-house, department stores, supermarket or the like.
Description of drawings
Fig. 1 is the Organization Chart that adopts the retail inventive system of NFC label.
Fig. 2 is the process flow diagram that adopts the retail promotion approach of NFC label.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing, to the inventive system and the method further explain of a practical implementation case according to the present invention.Should be appreciated that concrete example described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The retail dealer attracts consumers in various marketing tools such as actively utilizing reward voucher, discount are returned certificate, try out, given, sales promotion metering under the competition situation of more and more fierce.But ticket use made of paper is complicated, poor user experience.
The present invention has effectively utilized NFC portable terminal and NFC label, through sales promotion background data center background system, a kind of intelligent inventive system based on the NFC portable terminal that can be used by retail trade company and consumers in general realized is provided.
As shown in Figure 1.This system mainly is made up of following components: comprise sales promotion background data center, the NFC of trade company label, merchant tenninal, user NFC portable terminal, first communication network and second communication network.
Sales promotion background data center 102 comprises that sales promotion pushes module 207 on center communication module 201, user management module 202, trade company's administration module 203, sales promotion and exchange processing module 204, trade safety management module 205, NFC label processing module 206 and the line.
Trade company's administration module 203; Be used to manage the merchant information that comprises name of firm, address, managerial personnel, contact method or the like of entering system; And the advertising campaign of trade company issue, advertising campaign can be that reward voucher, discount are returned promotion methods such as certificate, on probation, sales promotion metering.
Sales promotion and exchange processing module 204 are used for process user and participate in advertising campaign, from user's sales promotion application, to trade company's sales promotion affirmation, arrive the sales promotion transaction flow of exchanging again.
Trade safety management module 205 is used to set and implement the security mechanism of sales promotion, checking and handle the validity of the NFC of trade company label, and the user validation of checking application sales promotion, thus guarantee the reliability of sales promotion transaction.
NFC label processing module 206 is used for generation and the advertising campaign of the management trade company NFC of trade company label one to one.
Sales promotion pushes module 207 on the line, is used for the advertising campaign through communication network issue trade company, and the information content is consistent with the NFC label substance.
The NFC of trade company label 101, be used to encrypt storage trade company advertising campaign information based near field communication (NFC), frequency of operation is 13.56MHz, compatible ISO14443A/B standard N FC label.
Trade company's communication module 401 is used to manage the data communication through the center communication module 201 of second communication network and said sales promotion background data center 102.
Trade company's sales promotion release module 402 is used to handle advertising campaign typing, the submit operation of trade company.
Trade company exchanges and confirms module 403, is used for trade company the management of providing is exchanged in the affirmation and the sales promotion of user's sales promotion application.
Trade company's statistical analysis module 404 is used for accomplishing the data statistic analysis of trade company's advertising campaign.
User NFC portable terminal is used for the information terminal apparatus of mobile data applications, comprises contactless communication module 302, sales promotion processing module 303 and telex network module 301, communicates by letter with the sales promotion background data center through first communication network.
Sales promotion processing module 303 is used for resolving the merchant information of the NFC of trade company label 101 storages, and passes through the message exchange of communication module and sales promotion background data center 102, accomplishes the sales promotion application or exchanges operation.
According to the retail inventive system of NFC portable terminal of the present invention and an embodiment of method; Trade company registers to the sales promotion background data center through merchant tenninal 104; Submit merchant information to; Registration back is through trade company's sales promotion release module 402 issue advertising campaign information, and the advertising campaign form can be that reward voucher, discount are returned modes such as certificate, on probation, present, sales promotion metering, and for example the issue reward voucher is selected in trade company's sales promotion; The reward voucher content is " buy 19 yuan of Two bors d's oeuveres meal set meals, save 3 yuan than the meal list price "; Perhaps trade company's sales promotion can select issue to return certificate, returns the certificate content and is " department stores sales promotion in the spring moon, whole audience consumption is returned 30 yuan of certificates for full hundred yuan "; It is on probation that perhaps trade company's sales promotion can be selected issue, and the trial ticket content can be " man's hydrodynamic force face preserve moisture series, trial product three is on chip, 500 parts of trial product quantity "; Perhaps trade company's sales promotion can select to issue present, and the complimentary ticket content can be " 10 anniversaries shop-establishment celebrations bargain sale can be got exquisite gift portion to the shop, limited amount, First come first served has sent promptly and ended "; Perhaps trade company's sales promotion also can be selected the stamp metering, and stamp metering content can be " buy Blue Mountain Coffee and obtain a stamp for, long-pending full 10 stamps send one glass ".The advertising campaign data are communicated by letter with sales promotion background data center 102 through the second communication network through trade company's communication module 401;
The NFC label processing module 206 of sales promotion background data center generates the unique NFC of trade company label 101 for trade company; Trade company's NFC label is placed on trade company's cashier, and sales promotion pushes module 207 is carried out advertising campaign to the user through communication network issue and propelling movement on the isochrone;
User's download is installed NFC sales promotion cell phone software and is carried out user's registration; After succeeding in registration; The 303 application sales promotion of user by selecting sales promotion processing module; The user applies promotional content can be forms such as reward voucher, trial ticket, trading stamp and sales promotion metering, and for example the user can apply for the reward voucher of 19 yuan of Two bors d's oeuveres meal set meals; 30 yuan that perhaps can apply for full hundred yuan of department stores consumption behind the customer consumption are returned certificate; Perhaps the user can apply for the preserve moisture trial ticket of serial trial product of man's hydrodynamic force face; Perhaps the user can apply for the gift complimentary ticket of trade company's shop-establishment celebration bargain sale; After perhaps the user can also drink Blue Mountain Coffee, application obtained a stamp.User's sales promotion cell phone software can olap application be participated in the advertising campaign of trade company; Also can read the mode application adding trade company advertising campaign of the NFC of trade company label 101 through user NFC portable terminal contactless communication module 302; Trade company's advertising campaign information that sales promotion processing module 303 is resolved, data arrive sales promotion and exchange processing module 204 through communication module, first communication network and center communication module;
Sales promotion and exchange processing module 204 are carried out the sales promotion application and are handled; Trade safety management module 205 is according to the validity of sales promotion transaction risk controlling mechanism checking NFC label and user's legitimacy, and affirmation module 104 is exchanged by the trade company that checking back data are delivered to merchant tenninal through center communication module, second communication module and trade company's communication module;
The sales promotion application of confirming module 104 affirmation users is exchanged through trade company by trade company, and what trade company's affirmation was provided can be that reward voucher, discount are returned certificate, trial ticket, trading stamp, metering card etc., and for example trade company confirms to provide the reward voucher to 19 yuan of user's Two bors d's oeuveres meal set meals; Perhaps trade company's affirmation is provided and is given 30 yuan of the user department stores to return certificate; Perhaps trade company confirms to provide the trial ticket of preserving moisture serial trial product for user man's hydrodynamic force face; Perhaps trade company confirms to provide the gift complimentary ticket of giving user's shop-establishment celebration bargain sale; Perhaps trade company confirms to provide to 1 on user's Blue Mountain Coffee metering stamp.The affirmation data are sent sales promotion and exchange processing module 204 through trade company's communication module, second communication module and center communication module;
Sales promotion and exchange processing module 204 are labeled as user's sales promotion application successfully; Simultaneously sales promotion success application information data through the center communication module, first communication module and telex network module send the sales promotion processing module 303 of user NFC portable terminal, the user can inquire about the sales promotion application and add successfully;
The user selects sales promotion processing module 303 to carry out sales promotion to exchange, and reward voucher, the discount that the user selects trade company to provide returned tickets such as certificate, on probation, present, metering, and for example, the user exchanges the reward voucher of 19 yuan of Two bors d's oeuveres meal set meals; Perhaps the user exchanges 30 yuan of department stores and returns certificate; Perhaps the user exchanges the preserve moisture trial ticket of serial trial product of man's hydrodynamic force face; Perhaps the user exchanges the gift complimentary ticket of shop-establishment celebration bargain sale; Perhaps the user exchanges 1 glass of Blue Mountain Coffee ".The contactless communication module 302 of user NFC portable terminal is near reading the NFC of trade company label 101; Sales promotion processing module 303 is resolved trade company's advertising campaign information of storage in the NFC of the trade company label 101, and data arrive sales promotion and exchange processing module through communication module, first communication network and center communication module;
Sales promotion and exchange processing module 204 are carried out sales promotion and are exchanged processing; Trade safety management module 205 is handled according to the validity of sales promotion transaction risk controlling mechanism checking NFC label and user's legitimacy, and checking back data are sent with the trade company communication module through center communication module, second communication module and sent the trade company of merchant tenninal to exchange affirmation module 403;
Trade company passes through trade company and exchanges the sales promotion exchange of confirming module 403 affirmation users, and the affirmation data are sent sales promotion and exchange processing module through trade company's communication module, second communication module and center communication module;
Sales promotion and exchange processing module 204 are exchanged user's sales promotion to be labeled as and are exchanged successfully; Simultaneously sales promotion successful information data through the center communication module, first communication module and telex network module send the sales promotion processing module; User NFC portable terminal can be inquired about sales promotion and exchange successfully; Can get promotional item, sales promotion is exchanged successfully;
At last, trade company carries out the statistical study of advertising campaign effect through trade company's statistical analysis module 404.
Persons of ordinary skill in the art may appreciate that said user NFC portable terminal is the NFC mobile phone, said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine and other information terminal apparatus.
Persons of ordinary skill in the art may appreciate that the sales promotion processing module in the said user NFC portable terminal operates in the browser;
Persons of ordinary skill in the art may appreciate that it is optional module that the affirmation operation is exchanged in the sales promotion of said trade company, trade company can select not confirm reconciliation with the sales promotion background data center.
Persons of ordinary skill in the art may appreciate that first communication network and second communication network are same communication networks.
Said system can ensure security and the convenience that NFC label, the sales promotion of NFC mobile phone are used.The existing example that is applied as with coffee-house employing NFC label metering sales promotion describes.
In Beijing, several hundred tame big and small coffee-houses are arranged.Receive condition and limitation of the technology, what send out all still is metering card made of paper, except some chain stores; Outside the metering card made of paper of each tame coffee-house distribution; Can only using of other in single shop, the consumer is not with so much yet, and trade company is to consumer's the marketing space that has greatly improved.
Adopt the present invention, the consumer can utilize NFC label and NFC mobile phone completion metering card to use like a cork and inquire about.
Employing is an example based on the step of the stamp metering marketing activity of NFC mobile phone, describes.
Coffee-house generally is positioned at commercial stress-relieving activity place, meets environment easily for the business people provides a grace.The general gross profit of the product that coffee-house provides is higher, but the fixed cost of rather spacious area of business decision coffee-house is very high, need carry out the metering marketing, attracts the frequent customer often to come.
At first, the PC in the coffee-house promotion management personnel operation shop, open any browser, the address at input center, sales promotion backstage enters into trade company's registration and login page, clicks registration button, enters into enrollment page.
Carry out trade company's registration at enrollment page, add and information such as typing coffee-house title, logo, coffee-house brief introduction, address, telephone number, contact person and operation license, click on submission button is submitted to.
After succeeding in registration; Coffee-house just can carry out sales promotion and issue; The promotion management personnel open businessman's promotion management page, in the promotion method hurdle, select the stamp metering, click sales promotion and create; The promotional content input field occurs, the promotion management personnel import " Blue Mountain Coffee is bought five glasss and sent one glass " advertising campaign information in the promotional content hurdle; Click the issue button, the metering advertising campaign is delivered to center, sales promotion backstage through the internet.
The promotion data of coffee-house issue is received at center, sales promotion backstage, for this coffee-house is created " Blue Mountain Coffee is bought five glasss and sent one glass " advertising campaign, and generates the NFC label of this shop metering advertising campaign automatically for this coffee-house.
Coffee-house is arranged the NFC label at cashier, supplies the metering of user NFC mobile phone to use with exchanging.
User NFC mobile phone-downloaded is also installed the sales promotion cell-phone customer terminal; At information point submit buttons such as register interface input telephone number, name, sex, age, occupation, incomes; After the user registration success; Open the sales promotion cell-phone customer terminal and will show the action message of this coffee-house at businessman's action message column, come coffee-house simultaneously, the user also can see the movable propagating poster of putting up in the shop.
The user has put one glass " Blue Mountain Coffee " to this coffee-house, and the cashier points out the user can use the NFC mobile phone to participate in the metering advertising campaign, obtains stamp.
User's hand is taken the NFC mobile phone, and the some screen starts the sales promotion cell-phone customer terminal, with the mobile phone back side; About about 3 centimetres of the one sides that just has a NFC antenna near the NFC label of coffee-house; Hear mobile phone " toot " one, the success of expression reading tag, the data of reading tag are sent to center, sales promotion backstage through user mobile phone; Center, sales promotion backstage is through verifying the validity and the user validation of NFC label; After checking was passed through, user's mobile phone screen showed " Blue Mountain Coffee is bought five and sent an activity, obtains a stamp ".
The user consumes the back at every turn and starts mobile phone sales promotion client software, and mobile phone just obtains a stamp near a NFC label.To after the 5th consumption, mobile phone has just obtained the 5th stamp near a NFC label, shows and has consumed 5 times, and the button of an exchange has just appearred in user's sales promotion cell-phone customer terminal, just can obtain the qualification that trade company gives a glass " Blue Mountain Coffee ".
The user will obtain " Blue Mountain Coffee " that this glass given, as long as click the exchange button, then with the mobile phone back side near the NFC label about about 3 centimetres; Hear mobile phone " toot " one; The success of expression reading tag, the data of reading tag are sent to center, sales promotion backstage through user mobile phone, and center, sales promotion backstage is through the validity to label; User validation and metering number verify that the checking back shows exchanges identifying code on user mobile phone.The cashier opens trade company's promotion management page with the cashier's machine of coffee-house Intranet, and screen display goes out the exchange verification code information that the user has just submitted to.
After the cashier confirms to exchange identifying code, fill in one and exchange receipt to the user.At this moment the user just can go to get one cup of free " Blue Mountain Coffee " with exchanging receipt.
Like this, coffee-house has been stablized the frequent customer through NFC label metering marketing, has obtained good sale.And, more usefully can pass through the Marketing Analysis function, understand the frequent customer more accurately, be customer service better.
Persons of ordinary skill in the art may appreciate that in said system and only use as an example with coffee-house NFC label metering marketing, and unrestricted.According to other embodiments of the invention, also can be department stores NFC label sales promotion application, supermarket NFC label sales promotion application etc., and retail trade need adopt the application of NFC label sales promotion.
Based on one aspect of the present invention, the invention also discloses a kind of NFC of employing label and realize the convenient effectively method of retail sales promotion.Mainly comprise following key step as shown in Figure 2:
At first, from step 1001 beginning, trade company's operation merchant tenninal 104 registration backs are submitted advertising campaign information to sales promotion background data center 102, connect step 1002 below;
In step 1002, sales promotion background data center 102 dynamically generates the NFC of trade company label 101 for trade company, and the NFC of trade company label 101 is placed by trade company in the shop, push advertising campaign information through communication network to the user simultaneously, connects step 1003 below;
In step 1003, user NFC mobile phone-downloaded is also installed sales promotion software, or NFC mobile phone access NFC sales promotion website, connects step 1004 below;
In step 1004, the user submits to user profile to register to the sales promotion background data center, connects step 1005 below;
In step 1005, user NFC portable terminal reads the NFC of trade company label, perhaps online background data center, and the advertising campaign of response trade company pushes, and application adds trade company's advertising campaign; The data of application are delivered to the sales promotion background data center by the NFC portable terminal through communication network, connect step 1006 below;
In step 1006, the data that the sales promotion background data center is sent according to the user are carried out the validity and the user validation checking of NFC label, connect step 1007 below;
In step 1007, after the authorization information of sales promotion background data center was received by trade company, trade company confirmed that in merchant tenninal the user adds application, joins in the advertising campaign, connects step 1008 below;
In step 1008, the user exchanges as not choosing the shop, then returns step 1005; As choose the shop exchange, connect step 1009 below;
In step 1009, user NFC portable terminal reads the NFC of trade company label, and application redemption merchant promotional product is exchanged request for data and delivered to the sales promotion background data center through communication network, connects step 1010 below;
In step 1010, the data that the sales promotion background data center is sent according to the user are carried out the checking of validity, user validation and the exchange qualification of NFC label, connect step 1011 below;
In step 1011, after the authorization information of sales promotion background data center is received by trade company,, confirm the sales promotion granting by merchant tenninal through second communication network notice merchant tenninal 104, provide the article of exchange to the user, the user exchanges success, connects step 1012 below;
In step 1012, trade company can classify according to the user data that system provides through trade company office terminal 104, carries out the statistics and analysis of sales promotion situation, understands the effect of sales promotion, finishes to step 1013.
Persons of ordinary skill in the art may appreciate that said method can also comprise the following steps:
Optional step is confirmed as in the sales promotion of merchant tenninal, after promptly user NFC portable terminal reads the NFC label, after the checking of sales promotion background data center, directly confirms user's sales promotion success application.
After the completion of present exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
Trade company through background data center, provides the user feedback questionnaire to adding and having exchanged sales promotion user preferential or on probation, and the investigation user is to the suggestion of sales promotion.
With a tame restaurant, the step that adopts the NFC label to return the activity of certificate is an example, describes below.
The target in this restaurant is to hope that client can come to consume more, stablizes the frequent customer through returning certificate, attracts new client.
Adopt method of the present invention, certificate can be returned through mobile phone in this restaurant, and stimulating customer continues to consume, and can obtain customer subdivision information, and returns the return visit investigation behind the certificate, promotes customer satisfaction.
At first; This restaurant marketing manager is through the online of the panel computer in the shop, and trade company's management application software is downloaded and installed to input return ticket for promotion backstage centre address; Register then, submit relevant informations such as this restaurant name, address, telephone number, contact person and operation license to.
After the registration, the marketing manager just can login through number of the account and password that panel computer is inputed the restaurant, and the login back just can be carried out advertising campaign and issued; The marketing manager selects the sales promotion issue at the promotion management interface; Select to return certificate on the promotion method hurdle, at the input return ticket for promotion action message in the certificate Information that returns of screen display, " full 100 yuan of head store consumption; return 30 yuan on certificate " is put submit button then.
After the marketing manager submitted the return ticket for promotion action message to, the return ticket for promotion activity data in this restaurant had just been received at center, sales promotion backstage, and was this restaurant generation NFC label.After the marketing manager receives the NFC label, the NFC label is posted in cashier, client for ease, the restaurant waiter also carries the NFC label.
The user has dinner to this restaurant, consumes 120 yuan, and during checkout, waiter's prompting can be returned certificate by mobile phone; The user takes out the NFC mobile phone in pocket, start mobile phone sales promotion software, clicks and returns the certificate interface; Select to return the certificate application, then with the mobile phone back side, the one side that just has a NFC antenna is near within the NFC label to 3 in the waiter's hand of restaurant centimetre again; Hear mobile phone " toot " one, the success of expression reading tag, the data of reading tag are sent to center, sales promotion backstage through user mobile phone; Center, sales promotion backstage is through verifying the validity and the user validation of NFC label, and at this moment user's mobile phone screen shows application serial and " return in the certificate application audit, please wait ".
Data communication network after the checking of center, sales promotion backstage is delivered to the promotion management software in restaurant; The cashier returns the certificate application according to what sequence number was opened the aftertreatment user; The cashier is according to the consumption amount of money on the consumption receipt, and input is 120 yuan in the consumption ledger account with balance column, and input is 30 yuan in returning the certificate ledger account with balance column; Click then and provide button, data reach the sales promotion background data center.
After the sales promotion background data center is handled and write down, return certificate and provide data and deliver to user's sales promotion cell phone software through communication network, user inquiring returns certificate information, in returning certificate information, demonstrates the electronics that the user obtained 30 yuan in this restaurant and returns certificate.
The user comes this restaurant to have a dinner once more, consumes 80 yuan.During checkout, the user says to use and returns certificate that waiter takes out the NFC label to waiter; The user takes out the NFC mobile phone, starts mobile phone sales promotion software, clicks and returns the certificate interface; Select to return certificate again and exchange, select 30 yuan in the mobile phone to return certificate, then with the mobile phone back side; The one side that just has a NFC antenna is heard mobile phone " toot " one, the success of expression reading tag near within the NFC label to 3 in the waiter's hand of restaurant centimetre; The data of reading tag are sent to center, sales promotion backstage through user mobile phone; Center, sales promotion backstage is through verifying the validity and the user validation of NFC label, and at this moment user's mobile phone screen shows that returning certificate exchanges sequence number and " return certificate and exchange in the audit, please wait ".
Data after the checking of center, sales promotion backstage can be crossed the promotion management software that communication network is delivered to the restaurant; The cashier exchanges according to the certificate that returns that the exchange sequence number is opened the user; System's this user applies of demonstration is used and is returned 30 yuan on certificate, clicks and agrees to exchange button, returns the certificate redemption data and reaches the sales promotion background data center.
The sales promotion background data center is handled and is write down and returns certificate and be used to complete, and agrees that redemption data delivers to user's sales promotion cell phone software through communication network, and user inquiring returns certificate information, shows that in returning certificate information 30 yuan electronics returns certificate and is used to complete.
The user takes out one's purse, and has paid 60 yuan, returns certificate like this and accomplishes smoothly from applying for to just exchanging.
Like this, this restaurant has attracted new client through the NFC return ticket for promotion, has stablized the frequent customer, has obtained good sale.And, more usefully can understand new patron more accurately through the sales promotion analytic function, be customer service better.
Persons of ordinary skill in the art may appreciate that in said system, only returning certificate with restaurant NFC label uses as an example, and unrestricted.According to other embodiments of the invention, also can be that department stores NFC label returns certificate application, supermarket NFC label return ticket for promotion application etc., and the application of the NFC label return ticket for promotion of other retail trade.
Through above description taken together with the accompanying drawings; One of ordinary skill in the art will appreciate that; The present invention has made full use of user NFC label, in conjunction with NFC portable terminal and merchant tenninal, and the security mechanism of utilizing the sales promotion background data center to provide; Reduced the cost and risk of retail sales promotion effectively, had than the large economy benefit.
Should be noted that and understand, under the situation that does not break away from the desired the spirit and scope of the present invention of accompanying Claim book, can make various modifications and improvement the present invention of above-mentioned detailed description.Therefore, the scope of the technical scheme of requirement protection does not receive the restriction of given any specific exemplary teachings.
Claims (9)
1. a retail inventive system and method that adopts the NFC label.Comprise sales promotion background data center, the NFC of trade company label, merchant tenninal, user NFC portable terminal, first communication network and second communication network, wherein:
Said sales promotion background data center comprises that sales promotion pushes module on center communication module, user management module, trade company's administration module, sales promotion and exchange processing module, trade safety management module, NFC label processing module and the line.
Wherein said center communication module, the module that is used to manage in the said sales promotion background data center is passed through first communication network and user NFC portable terminal and is passed through the data communication between second communication network and the merchant tenninal.
Said user management module, the user profile that is used to manage the entering system comprises NFC mobile terminal number, name, sex, age, occupation, income etc.
Said trade company administration module; Be used to manage the merchant information of entering system, comprise name of firm, address, managerial personnel, contact method etc., and the advertising campaign information of trade company's issue; The title, explanation, the price that comprise promotional product, the quantity of sales promotion and releasing mode etc.
Said sales promotion and exchange processing module are used for process user and participate in advertising campaign, from user's sales promotion application, to trade company's sales promotion affirmation, arrive the sales promotion transaction flow of exchanging again.
Said trade safety management module is used to set and implement the security mechanism of sales promotion, checking and handle the validity of the NFC of trade company label, and the user validation of checking application sales promotion, thus guarantee the reliability of sales promotion transaction.
Said NFC label processing module is used for generating and the management advertising campaign NFC of corresponding trade company of trade company label.
Sales promotion pushes module on the said line, is used for the advertising campaign through communication network issue trade company, so that the user participates in sales promotion on line.
The said NFC of trade company label, be used to encrypt storage trade company advertising campaign information based near field communication (NFC), frequency of operation is 13.56MHz, compatible ISO14443A/B standard N FC label.
Said merchant tenninal is that trade company accomplishes sales promotion information processed terminal device, comprises trade company's sales promotion release module, trade company exchange affirmation module, trade company's statistical analysis module and trade company's communication module, communicates by letter with the sales promotion background data center through the second communication network.
Wherein said trade company sales promotion release module is used to handle advertising campaign typing, the submit operation of trade company.
Said trade company exchanges and confirms module, is used for application is exchanged by trade company to user's sales promotion affirmation management.
Said trade company statistical analysis module is used for accomplishing the data statistic analysis of trade company's advertising campaign.
Said trade company communication module is used to manage the data communication through the center communication module of second communication network and said sales promotion background data center.
Said user NFC portable terminal is used for the information terminal apparatus of mobile data applications, comprises contactless communication module, sales promotion processing module and telex network module, communicates by letter with the sales promotion background data center through first communication network.
Wherein said contactless communication module is used for the reading of the NFC of trade company label obtained the information in the NFC of the trade company label.
Said sales promotion processing module is used for resolving the merchant information that trade company's NFC label is stored, and passes through the message exchange of communication module and sales promotion background data center, accomplishes the sales promotion application or exchanges operation.
Said telex network module is used to manage the data communication through the center communication module of first communication network and said sales promotion background data center.
2. system according to claim 1 is characterized in that, said user NFC portable terminal is the NFC mobile phone, and said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine and other information terminal apparatus.
3. system according to claim 1, the sales promotion processing module in the said user NFC portable terminal operates in the browser.
4. system according to claim 1 is characterized in that, the sales promotion of said trade company is exchanged and confirmed that operation is optional module, and trade company can select not confirm reconciliation with the sales promotion background data center.
5. system according to claim 1 is characterized in that, first communication network and second communication network are same communication networks.
6. the method based on the realization retail sales promotion of the said system of claim 1 comprises the following steps:
Trade company submits to merchant information to register through merchant tenninal to the sales promotion background data center, and registration back trade company submits advertising campaign to the sales promotion background data center;
The sales promotion background data center is that trade company generates and the unique relevant NFC label of trade company's sales promotion, and can trade company's sales promotion be issued on the internet;
The user downloads sales promotion and uses or through browser, register to the sales promotion background data center on the NFC portable terminal;
Registration back user NFC portable terminal reads the application of the NFC of trade company label and participates in sales promotion, or the sales promotion of response trade company pushes the participation activity on the direct-on-line;
User applies is participated in the advertising campaign data and is verified by the sales promotion background data center through communication network, and user's adding application is confirmed in the checking back by trade company;
When user's sales promotion was exchanged, user NFC portable terminal read the application of the NFC of trade company label and exchanges sales promotion, and the application redemption data is verified by the sales promotion background data center through communication network, is confirmed user's exchange application after the checking again by trade company, and sales promotion is exchanged and accomplished;
At last, trade company can carry out the statistical study of advertising campaign effect according to the subscriber segmentation data of sales promotion background data center.
7. require described method according to claim 6; It is characterized in that; Also comprise step: optional step is confirmed as in the sales promotion of merchant tenninal, after promptly user NFC portable terminal reads the NFC label, after the checking of sales promotion background data center, directly confirms user's sales promotion success application.
8. require described method according to claim 6, it is characterized in that, also comprise step: after the completion of present exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
9. require described method according to claim 6, it is characterized in that, in the said method, also comprise step: trade company through background data center, provides the user feedback questionnaire to adding and having exchanged sales promotion user preferential or on probation, and the investigation user is to the suggestion of sales promotion.
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| CN2012101413360A CN102663630A (en) | 2012-05-09 | 2012-05-09 | Retail production system and method by adopting near field communication (NFC) label |
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| CN2012101413360A CN102663630A (en) | 2012-05-09 | 2012-05-09 | Retail production system and method by adopting near field communication (NFC) label |
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| CN106709731A (en) * | 2015-11-12 | 2017-05-24 | 璟扬实业股份有限公司 | Product certification system |
| CN107391766A (en) * | 2017-09-07 | 2017-11-24 | 成都奥科睿科技有限公司 | A kind of site activity information multi-screen delivery system |
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Application publication date: 20120912 |