CN102402758A

CN102402758A - Method and device for generating proposed budget of promoted account

Info

Publication number: CN102402758A
Application number: CN2010102864433A
Authority: CN
Inventors: 徐勇明; 徐惠; 方子恺; 卢佳
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2010-09-19
Filing date: 2010-09-19
Publication date: 2012-04-04

Abstract

The invention aims to provide a method and a device for generating proposed budget of account promotion, wherein a network device obtains a promoted account input from user equipment by user; according to the promoted account, customer consumption attribute of the promoted account is obtained; and according to the promoted account and the customer consumption attribute, the proposed budget of the promoted account is generated by weighing. Compared with the prior art, more optimized selection is provided for user by generating the proposed budget of the proposed account by weighing according to the promoted account and the customer consumption attribute of the promoted account, so that promotion effect of the promoted account is improved and use experience of the promoted user is enhanced.

Description

Method and equipment for generating suggested budget of promoted account

Technical Field

The invention relates to the technical field of internet search, in particular to a technology for generating a suggested budget for a promoted account.

Background

With the popularization of the internet, more and more internet users use the network to shop or search commodity information, and therefore, the popularization account for popularizing the network information is produced.

However, for a promotion user who purchases a promotion keyword for network information promotion, the prior art generally promotes based on only the budget of the promotion account of the promotion user, and lacks budget suggestions for the promotion account. When the promoted account runs out of its budget, it is often forced to go offline, losing a large number of clicks. For the promotion users, it is often unclear how much budget can support the promotion users to keep the promotion accounts online without losing clicks, which not only affects the attention of the network information promotion in the internet user group, but also misses a chance for further optimizing and improving the promotion utility.

Therefore, how to make a budget suggestion for the promoted account to further increase the click rate and promote the promotion utility is a problem that needs to be solved urgently today.

Disclosure of Invention

The invention aims to provide a method and equipment for generating a suggested budget of a promoted account.

According to one aspect of the invention, there is provided a method for generating a suggested budget for a promoted account, the method comprising the steps of:

a, acquiring a promotion account input by a user from user equipment;

b, acquiring the customer consumption attribute of the promotion account according to the promotion account;

and c, generating the suggested budget of the promotion account in a weighted mode according to the promotion account and the customer consumption attributes.

According to another aspect of the present invention, there is also provided an apparatus for generating a proposed budget for a promoted account, the apparatus comprising:

the first acquisition device is used for acquiring a promotion account input by a user from user equipment;

the second acquisition device is used for acquiring the customer consumption attribute of the promotion account according to the promotion account;

and the first generating device is used for generating the suggested budget of the promotion account in a weighted mode according to the promotion account and the customer consumption attribute.

Compared with the prior art, the method and the device have the advantages that the proposed budget of the promotion account is generated in a weighting mode through the customer consumption attributes of the promotion account and the promotion account, and a more optimized selection is provided for a promotion user, so that the promotion utility of the promotion account is improved, and the use experience of the promotion user is improved.

Drawings

Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:

FIG. 1 illustrates a system topology diagram for generating a proposed budget for a promotional account in accordance with an aspect of the subject invention;

FIG. 2 illustrates a schematic diagram of a device for generating a suggested budget for a promotional account, in accordance with an aspect of the subject invention;

FIG. 3 shows a schematic diagram of a device for generating a proposed budget for a promotional account according to a preferred embodiment of the present invention;

FIG. 4 illustrates a flow diagram of a method for generating a suggested budget for a promotional account, in accordance with another aspect of the subject invention;

FIG. 5 illustrates a flowchart of a method for generating a suggested budget for a promotional account, according to a preferred embodiment of the present invention.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present invention is described in further detail below with reference to the attached drawing figures.

Fig. 1 shows a system topology diagram for generating a proposed budget for a promoted account according to an aspect of the invention, comprising a network device 1 and a plurality of user devices 2 connected thereto via a network. The network device 1 can be connected with a plurality of user devices 2 through a network, and acquires promotion accounts input by the users through the user devices 2; according to the promotion account, acquiring the customer consumption attribute of the promotion account; and generating the suggested budget of the promotion account in a weighted mode according to the promotion account and the customer consumption attributes. Herein, the network includes, but is not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), and the like.

In addition, the network device 1 includes, but is not limited to, a network host, a single network server, a plurality of network server sets, or a cloud of a plurality of servers. Here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a super virtual computer composed of a group of loosely coupled computer sets. The user device 2 may be any electronic product that can perform human-computer interaction with a user through a keyboard, a mouse, a remote controller, a touch panel, or a handwriting device, for example, a computer, a mobile phone, a PDA, a palm pc PPC, or an IPTV. The communication between the network device 1 and the plurality of user devices 2 is independent of each other and may be based on packet data transmission such as TCP/IP protocol, UDP protocol, etc.

It should be understood by those skilled in the art that the network device 1, the user device 2, and the network and communication method connected therebetween are only examples, and other existing or future network devices, user devices, networks, or communication methods may be applicable to the present invention, and are included in the scope of the present invention and are incorporated herein by reference.

It will also be appreciated by those skilled in the art that the number of various network elements shown in fig. 1 for simplicity only may be less than that in an actual network, but such omissions are clearly not predicated on a clear and sufficient disclosure of the present invention.

For simplicity, the following description will be made by taking one user equipment 2 as an example. Those skilled in the art should understand that the network device 1 may interact with multiple user devices 2 simultaneously, and obtain the customer consumption attribute of the promotion account according to the promotion account input from different user devices 2; and generating the suggested budget of the promotion account in a weighted mode according to the promotion account and the customer consumption attributes.

Fig. 2 shows a schematic diagram of a device for generating a proposed budget for a promoted account according to an aspect of the present invention, wherein the network device 1 comprises a first obtaining means 11, a second obtaining means 12 and a first generating means 13.

The first obtaining device 11 is configured to obtain a promotion account input by a user from the user equipment 2. Specifically, the user inputs the promotion account in browser software, an application program or client software through an interactive mode with the user equipment 2, including but not limited to a keyboard, a mouse, a remote controller, a touch panel or handwriting equipment; taking a keyboard as an example, when a user taps a keyboard key in an input box of an application program for input, the first obtaining device 11 obtains a key sequence tapped by the user in real time through a page technology, such as JSP, ASP, PHP technology, and records the key sequence as a promotion account input by the user. It will be appreciated by those skilled in the art that the foregoing page technologies are merely exemplary, and that other existing or future page technologies, which may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference. It should also be understood by those skilled in the art that the above-described techniques for obtaining promotional accounts are merely exemplary, and that other techniques for obtaining promotional accounts that are currently or later become known, such as those that may be suitable for use with the present invention, are also within the scope of the present invention and are hereby incorporated by reference.

The second obtaining device 12 is configured to obtain the customer consumption attribute of the promotion account according to the promotion account. Specifically, the second obtaining device 12 obtains the customer consumption attribute of the promotion account by reading and calling a specific Application Program Interface (API) or other agreed communication modes in the database according to the promotion account input by the user and obtained by the first obtaining device 11. For example, the second obtaining device 12 sends a request for obtaining the customer consumption attribute of the promotion account to a third-party device by calling an Application Program Interface (API) provided by the third-party device storing the customer consumption attribute of the promotion account, and receives the customer consumption attribute of the promotion account returned by the third-party device according to the request. It should also be understood by those skilled in the art that the above-mentioned manner of obtaining the customer consumption attribute of the promotion account is only an example, and other existing or future manners of obtaining the customer consumption attribute of the promotion account, such as may be applicable to the present invention, should also be included within the scope of the present invention, and is hereby incorporated by reference. Here, the source of obtaining the customer consumption attribute of the promoted account includes, but is not limited to, the storage device of the network device 1 itself, the management server of the promoted account, a third party server, or other third party devices that can communicate with the network device 1. It should be understood by those skilled in the art that the above sources of the customer consumption attribute of the promoted account are only examples, and other sources of the customer consumption attribute of the promoted account that may exist or may appear in the future, such as those applicable to the present invention, should be included within the scope of the present invention, and are hereby incorporated by reference. Here, the customer consumption attributes include, but are not limited to, historical clicks on the promoted account, distribution of consumption over time, and the like. For example, the online time of the promotion account is 12: 00-20: 00, the click rate of each hour is 6, 6, 7, 8, 8, 10, 12, 15, and the second obtaining device 12 can obtain the click rate of the promotion account. It will be understood by those skilled in the art that the above-described consumer attributes are merely exemplary and that other consumer attributes, now existing or later which may be present, such as may be suitable for use with the present invention, are also included within the scope of the present invention and are hereby incorporated by reference herein.

It will be appreciated by those skilled in the art that the first and second acquisition means described above are merely examples, and in practice they may be two separate modules or may be integrated into one module.

The first generating device 13 is configured to generate the proposed budget of the promotion account in a weighted manner according to the promotion account and the customer consumption attribute. Specifically, the first generating device 13 generates the proposed budget of the promotion account by weighting according to the promotion account acquired by the first acquiring device 11 and the customer consumption attribute of the promotion account acquired by the second acquiring device 12, for example, by a weighting method such as linear weighting, weighting by time period, and hybrid weighting (where each weight is set according to the relevant configuration information of the promotion account). For example, the online time of the current day for popularizing the account is 0:00 to 20:00, and assuming that the click volume of each hour is 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 0, 0, 0, 0, and one click consumes 1 yuan, the second obtaining device 12 may obtain that the current day for consuming the account is 100 yuan, and the change of consumption with time is uniform consumption, and the consumption per hour is 5 yuan, the first generating means 13 may generate, according to the customer consumption attribute of the promotion account, by a weighting calculation, for example, in a linear weighting, the weight of each hour of the first 20 hours is set to 0.05, the number of clicks lost per hour for the next 4 hours may be calculated to be 5, the promotional account consumes 5 dollars evenly per hour, and the proposed budget for the promotional account to extend the offline time without losing clicks may be calculated to be 100+5 x 4=120 dollars. For another example, as described above, the first generating device 13 may perform weighted calculation according to time periods, set different weights for different time periods according to the promotion account, and generate the proposed budget of the promotion account in a weighted manner. For example, assuming that for the target group of the promoted account, since the time interval is 10:00 to 20:00 high activity, the weight of the time interval is set to 0.07, the time interval is 00:00 to 10:00 low activity, and the weight of the time interval is set to 0.03, the lost click volume per hour in the last 4 hours can be calculated to be 5, the promoted account can uniformly consume 5 yuan per hour, and the proposed budget for prolonging the offline time without losing the click volume of the promoted account is 100+5 × 4=120 yuan. Here, the first generation means 13 may generate the click rate and the consumption per hour for the last 4 hours by performing weighted calculation on the click rate and the consumption in the first 20 hours; the last 4 hours may be taken as a whole, that is, 4 hours is taken as a time unit, the first 20 hours is divided into 5 time units, and the weight calculation is performed to generate the click rate and consumption of the last 4 hours. Here, the first generating device 13 may also obtain the customer consumption attribute of the promotion account in other time units such as the previous day, the previous week, or the previous month, and generate the proposed budget of the promotion account in a weighting manner. Those skilled in the art will appreciate that the above-described manner of generating the proposed budget for the promoted account is merely exemplary, and other existing or future generation manners, such as those applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference. Here, the weight in the operation of weighted generation may be determined in combination with the relevant configuration information of the promotion account, where the relevant configuration information of the promotion account includes, but is not limited to, a customer type (such as a large customer, a medium-small customer, and the like) of the promotion account, a promotion time (including a specified promotion time, a specified promotion prohibition time, and the like), a promotion region, a selected keyword, a matching pattern, a corresponding channel, an agent, a consumption intention, a consumption capability, a bid, an intention, and the like.

Preferably, the network device 1 is continuously operated among the various devices. Specifically, the first obtaining device 11 obtains, in real time, a promotion account input by the user through the user equipment 2; the second obtaining device 12 obtains the customer consumption attribute of the promotion account according to the promotion account obtained by the first obtaining device 11; the third obtaining device 13 then performs weighting calculation, for example, by linear weighting, weighting by time period, mixing weighting, and the like, according to the promotion account and the customer consumption attribute, to generate the proposed budget of the promotion account. Here, those skilled in the art should understand that "continuously" means that each device respectively performs the acquisition of the promotion account, the acquisition of the customer consumption attribute of the promotion account, and the weighted generation of the proposed budget of the promotion utility according to the set or real-time adjusted operation mode requirement until the user stops performing the operations of inputting the promotion account and the like through the user equipment 2 for a long time.

Preferably, the first generating device 13 is further configured to generate the proposed budget of the promotion account by weighting according to the promotion account and the customer consumption attribute, and by combining with the industry consumption attribute of the promotion account. Specifically, the first generating device 13 generates the proposed budget of the promotion account by weighting according to the promotion account acquired by the first acquiring device 11 and the customer consumption attribute acquired by the second acquiring device 12, and by combining the industry consumption attribute of the promotion account and by weighting calculation, for example, by linear weighting, weighting by time, weighting by mixing, and the like. Industry consumption attributes include, but are not limited to, clicks and consumption distribution over time in the same region at the same time period for the industry where the promotional account is located. For example, the online time of the current day for popularizing the account is 0: 00-20: 00, and assuming that the click volume of each hour is 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 0, 0, 0, 0, and one click consumes 1 yuan, the second obtaining device 12 may obtain that the current day consumption of the account is 100 yuan, and the consumption changes with time into uniform consumption, and the consumption per hour is 5 yuan. The consumption distribution of the industry of the promoted account in the same region and day is 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15 Yuan per hour. The first generating device 13 may perform weighted calculation on the customer consumption attribute and the first 20 hours of the industry consumption attribute of the promoted account, for example, the weights are 0.7 and 0.3, respectively, the click rate lost per hour in the last 4 hours of the promoted account is generated by weighting is 8, and the proposed budget for prolonging the offline time without losing the click rate of the promoted account is 100+8 × 4=132 yuan. Here, the first generation device 13 may independently complete the acquisition of the industry consumption attribute of the promotion account, or may receive the industry consumption attribute of the promotion account acquired from another product or a third-party device. Those skilled in the art will appreciate that the above-described manner of obtaining the trade-off attribute of the promotion account is merely exemplary, and other existing or future available manners of obtaining, such as those applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

More preferably, the first generating device 13 is further configured to generate the proposed budget of the promotion account by weighting according to the promotion account and the customer consumption attribute and by combining the keyword consumption attribute of the promotion account. Specifically, the first generating device 13 generates the proposed budget of the promotion account by performing weighted calculation, for example, by performing weighted calculation such as linear weighting, weighting by time period, and hybrid weighting, according to the promotion account acquired by the first acquiring device 11 and the customer consumption attribute acquired by the second acquiring device 12, and combining the keyword consumption attribute of the promotion account. The keyword consumption attributes include, but are not limited to, click volume and distribution of keywords in the promoted account in the same region in the same time period. For example, the online time of the current day for popularizing the account is 0: 00-20: 00, and assuming that the click volume of each hour is 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 0, 0, 0, 0, and one click consumes 1 yuan, the second obtaining device 12 may obtain that the current day consumption of the account is 100 yuan, and the consumption changes with time into uniform consumption, and the consumption per hour is 5 yuan. The consumption distribution of the keywords selected by the promotion account in the same region and day is 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15 Yuan in each hour. The first generating device 13 may perform weighted calculation on the customer consumption attribute of the promoted account and the first 20 hours of the keyword consumption attribute, for example, the weights are 0.7 and 0.3, respectively, the click rate lost per hour in the last 4 hours of the promoted account is generated by weighting is 8, and the proposed budget for prolonging the offline time without losing the click rate of the promoted account is 100+8 × 4=132 yuan. Here, the first generation device 13 may independently complete the acquisition of the keyword consumption attribute of the promotion account, or may receive the keyword consumption attribute of the promotion account acquired from another product or a third-party device. It should be understood by those skilled in the art that the above-mentioned manner of obtaining the keyword consumption attribute of the promoted account is only an example, and other existing or future obtaining manners, such as those applicable to the present invention, are also included in the scope of the present invention and are herein incorporated by reference.

In a preferred embodiment, the first generating device 13 is further configured to generate the proposed budget of the promotion account by weighting according to the promotion account and the customer consumption attribute, and by combining the industry consumption attribute of the promotion account and the keyword consumption attribute of the promotion account. For example, the first generating means 13 is according to a linear weighting formula

Figure 2010102864433100002DEST_PATH_IMAGE001

And generating budget suggestions of the promoted accounts in a weighted mode. Wherein,iin the form of a unit of time,x _iis a budget per unit time, including current consumption and additional budget required to keep accounts offline. Wherein an additional budget is required to keep accounts from going offline

Calculated according to the following formula:

wherein,x _ato derive from the customer consumption attributes of the promoted account an additional budget to keep the account from going offline,x _bto derive an additional budget from the industry consumption attributes of the promoted account to keep the account from going offline,x _cto require an additional budget for not taking an account offline based on the keyword consumption attributes of the promoted account,a、b、cthe values of the weights are between 0 and 1. For another example, the first generating device 13 may be weighted by time period, and in a high activity period (for example, 9:00 to 17: 00), the customer consumption attribute of the promoted account is mainly considered, so that the customer consumption attribute is relatively weighted more, and the weights of the three types of consumption attributes may be set to be 0.8, 0.1, and 0.1; in a low activity period (for example, 0:00 to 7: 00), the industry consumption attribute of the promotion account is mainly considered, so that the industry consumption attribute is relatively heavy, and the weights of the three types of consumption attributes can be set to be 0.3, 0.5 and 0.2 respectively. It should be understood by those skilled in the art that the above-described manner for generating the recommended budget by weighting is only an example, and other manners for generating the recommended budget by weighting that may exist or may occur in the future, such as those applicable to the present invention, should be included within the scope of the present invention, and are hereby incorporated by reference.

Preferably, the first generating means 13 is further configured to generate a plurality of candidate suggested budgets of the account in a weighted manner according to the promoted account and the customer consumption attribute; and generating the suggested budgets of the promotion accounts in a weighted mode according to the candidate suggested budgets. Specifically, the first generation device 13 obtains the promotion account from the first obtaining device 11 and the promotion account from the second obtaining device 12The client consumption attribute of the promotion account can be more than one generated suggested budget through weighted calculation; thereafter, the first generating means 13 may generate the proposed budget for the promoted account again by a weighted calculation according to the plurality of candidate proposed budgets. For example, to determineNA recommended budget of +1 day (a unit of time may include hours, days, weeks, months, etc., for convenience of expression, just exemplified by "days")B(N+1), the first generating means 13 first generates a plurality of candidate suggested budgets for the account in a weighted manner according to the promoted account and the customer consumption attribute, such asNRecommended budget of daysB(i)（i=1,…, N) (ii) a Weighting the candidate proposed budgets to obtainNRecommended budget for +1 dayB(N+1)：

B(N+1) =

, i=1,…, N

Wherein,w _iis composed ofB _iThe weight of (a) is determined,i=1,…, N. We can get

B(N+1) = max{B(i)| i=1,…, N}

I.e. forB(i)| i=1,…, NThe largest term in the terms is given a weight of 1, and the weights of the other terms are all 0. More generally, the first generating means 13 may set the weight of a candidate suggested budget to 1 and the rest of the weights to 0, and in the above manner, the first generating means 13 may select a candidate suggested budget as the suggested budget for the promotion account. Those skilled in the art will appreciate that the above-described manner of generating the proposed budget for the promoted account is merely exemplary, and that other existing or future generation manners, such as may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

In a preferred embodiment, the network device 1 further comprises second generating means (not shown). The second generating device is used for generating a suggested budget upper limit of the promotion account according to the promotion account; thereafter, the first generating device 13 is further configured to generate the proposed budget for the promotion account according to the promotion account and the customer consumption attribute, and in combination with the proposed budget upper limit. Specifically, the second generating device generates the recommended budget upper limit of the promotion account according to the promotion account, for example, according to the budget improvement rule set by the promotion account, the budget improvement history of the promotion account, the industry budget improvement history corresponding to the promotion account, and the like; thereafter, the first generating device 13 generates the backup suggested budget according to the promotion account and the client consumption attribute, and takes the smaller of the backup suggested budget and the suggested budget upper limit as the suggested budget of the promotion account. Preferably, the first generating device 13 may further generate a standby recommended budget by weighting according to the promotion account and the customer consumption attribute, and by combining the industry consumption attribute of the promotion account, the keyword consumption attribute, or a combination of both, and further generate the recommended budget for the promotion account by combining the recommended budget upper limit, where a specific generating manner is consistent with the foregoing embodiment, and therefore, details are not described herein and are included herein by reference. It should be understood by those skilled in the art that the above-mentioned manner of generating the proposed budget for the promotion account is only an example, and other existing or future manners of generating the proposed budget for the promotion account, such as may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

It will be appreciated by those skilled in the art that the first generating means and the second generating means described above are merely examples, and in practice, they may be two separate modules or may be integrated into one module.

Preferably, the second generating device is further configured to generate the proposed budget upper limit of the promoted account by weighting according to the promoted account and in combination with the customer acceptance of the promoted account. Specifically, the second generating device generates the recommended budget upper limit of the promotion account through weighted calculation according to the promotion account input by the user and acquired by the first acquiring device 11, for example, according to the budget increase rule set by the promotion account, and in combination with the customer acceptance of the promotion account. The customer acceptance includes, but is not limited to, the number of times and time interval, amplitude of historical budget modification of the promotion account, and changes along with the line impact time, where the line impact time refers to the time that the promotion account or the promotion plan thereof is offline due to the fact that the consumption of the promotion account reaches the budget limit of the promotion account or the promotion plan on the same day. For example, the online time of the promoted account plan is 8: 00-20: 00, but due to insufficient budget, the actual online time is 8: 00-16: 30, the line collision time is 16:30, and the lost online time is 3.5 hours. Here, the second generation device may independently complete the acquisition of the customer acceptance of the promotion account, or may accept the customer acceptance of the promotion account acquired from another product or a third-party device. For example, if the customer acceptance of the promotion account acquired by the second generation device is 20%, and the current consumption of the promotion account is 100 yuan, the upper limit of the recommended budget is 100+100 × 20% =120 yuan. Those skilled in the art will appreciate that the above-described manner of generating the proposed budget cap for the promoted account is merely exemplary, and that other existing or future generation manners, such as may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

More preferably, the second generating device is further configured to generate, according to the promotion account and in combination with the industry acceptance of the promotion account, the recommended budget upper limit of the promotion account by weighting. Specifically, the second generating device generates the recommended budget upper limit of the promotion account through weighted calculation according to the promotion account input by the user and acquired by the first acquiring device 11, for example, according to the budget improvement rule set by the promotion account, and in combination with the industry acceptance of the promotion account. The industry acceptance includes, but is not limited to, the number and time interval, magnitude of the average modification budget of the industry in which the promotion account is located, and the change with the time of wire strike. For example, when the second generation device acquires that the promotion amplitude of the average budget of the industry where the promotion account is located is 30%, and the consumption of the promotion account on the same day is 100 yuan, the upper limit of the budget is suggested to be 100+100 × 30% =130 yuan. Here, the second generation device may independently complete the acquisition of the industry acceptance of the promotion account, or may accept the industry acceptance of the promotion account acquired from other products or third-party devices. Those skilled in the art will appreciate that the above-described manner of generating the proposed budget cap for the promoted account is merely exemplary, and that other existing or future generation manners, such as may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference. Here, those skilled in the art should also understand that the second generating device may further generate the recommended budget upper limit of the promoted account in a weighted manner according to the promoted account and by combining the customer acceptance and the industry acceptance of the promoted account, and a specific generating manner is consistent with the foregoing embodiment, and therefore, details are not described here and are included herein by way of reference. For example, the second generation device acquires that the customer acceptance of the promotion account is 20%, the industry acceptance of the industry is 30%, the current consumption of the promotion account is 100 yuan, and assuming that the weight of the customer acceptance is 0.7 and the weight of the industry acceptance is 0.3, the upper limit of the recommended budget is 100+100 (0.7 + 20% +0.3 + 30%) =123 yuan.

Preferably, the weight generation operation is based on, but not limited to, any of: a) linear weighting; b) weighting by time period; c) weighting according to proportion; d) and (4) mixing and weighting. Taking as an example that the first generating device 13 generates the proposed budget of the promotion account in a weighted manner according to the promotion account and the customer consumption attribute and by combining the industry consumption attribute of the promotion account and the keyword consumption attribute of the promotion account, the first generating device 13 generates the proposed budget of the promotion account in a weighted manner according to a linear weighted formula

And generating budget suggestions of the promoted accounts in a weighted mode. Wherein,iin the form of a unit of time,x _ibudget per unit time, including current consumptionFees and additional budgets to keep accounts from going offline. Wherein an additional budget is required to keep accounts from going offline

Calculated according to the following formula:

wherein,x _ato derive from the customer consumption attributes of the promoted account an additional budget to keep the account from going offline,x _bto derive an additional budget from the industry consumption attributes of the promoted account to keep the account from going offline,x _cto require an additional budget for not taking an account offline based on the keyword consumption attributes of the promoted account,a、b、cthe values of the weights are between 0 and 1. For another example, the first generating device 13 may be weighted by time period, and in a high activity period (for example, 9:00 to 17: 00), the customer consumption attribute of the promoted account is mainly considered, so that the customer consumption attribute is relatively weighted more, and the weights of the three types of consumption attributes may be set to be 0.8, 0.1, and 0.1; in a low activity period (for example, 0:00 to 7: 00), the industry consumption attribute of the promotion account is mainly considered, so that the industry consumption attribute is relatively heavy, and the weights of the three types of consumption attributes can be set to be 0.3, 0.5 and 0.2 respectively. The first generating means 13 may also be weighted in the same proportion, for example, when there is a consumption period in the history of the promoted account, the first generating means 13 calculates the proportion of the customer consumption in the period to the industry consumption in the period (or calculates the proportion of the account consumption in the period to the keyword consumption in the period); when the account history has no consumption time period, the first generation device 13 multiplies the calculated proportion by the industry consumption of the time period (or multiplies the calculated proportion by the keyword consumption of the time period). The first generating means 13 may also use hybrid weighting, using a mixture of several weighting methods, depending on the realityThe effect is adjusted. For example, machine learning algorithms, such as decision trees, logistic regression, SVM, neural networks, etc. intelligent algorithms are used to calculate the weights of various features. It will be understood by those skilled in the art that the above-described weighting operations are exemplary only, and that other existing or future weighting operations, as may be suitable for use with the present invention, are also within the scope of the present invention and are hereby incorporated by reference.

Fig. 3 shows a schematic diagram of a device for generating a proposed budget for a promoted account according to a preferred embodiment of the present invention, the network device 1 further comprising a providing means 14'. The first obtaining device 11 ', the second obtaining device 12 ', and the first generating device 13 ' are respectively the same as the corresponding devices 11-13 shown in fig. 2, and therefore, the description is omitted here and included herein by way of reference.

Wherein the providing means 14' is configured to provide the suggested budget to the user equipment. Specifically, the providing means 14 'writes the suggested budget of the promoted account weighted by the first generating means 13' into a fixed place in the web page or a floating frame in the web page or into a new web page by using a page technology, such as JSP, ASP, PHP technology, and provides the web pages and/or their links to the user equipment 2. It will be appreciated by those skilled in the art that the above-described page techniques are merely exemplary, and that other existing or future page techniques, which may be suitable for use with the present invention, are also encompassed within the scope of the present invention and are hereby incorporated by reference. It will also be appreciated by those skilled in the art that the above-described manner of providing a proposed budget for a promoted account is merely exemplary, and that other existing or future offerings, as may be applicable to the present invention, are also intended to be encompassed within the scope of the present invention and are hereby incorporated by reference.

Preferably, the providing means 14' is further configured to provide the suggested budget to the user equipment 2 in a visualized form; wherein the visualization form includes, but is not limited to, any of: a) a text; b) a graph; c) and (6) video. The providing means 14 'may provide the suggested budget to the user equipment 2 in a text form, for example, by using a page technology, such as JSP, ASP, PHP technology, and write the suggested budget of the promoted account weighted by the first generating means 13' into a fixed place in a web page or a floating box in a web page, or write a new web page, and provide the web page and/or its link to the user equipment 2 by using a page technology, such as JSP, ASP, PHP technology. The providing means 14' may further provide the suggested budget to the user equipment 2 in the form of a graph, draw the graph of the suggested budget by using a drawing function or the like, and provide the graph to the user equipment 2. Wherein the graph includes, but is not limited to, a graph, a bar graph, a pie graph, and the like. The providing means 14' may also provide the suggested budget to the user device 2 in the form of a video. For example, a graph of the suggested budget is dynamically depicted in the form of a video, which is intuitively provided to the user. It will be appreciated by those skilled in the art that the foregoing page technologies are merely exemplary, and that other existing or future page technologies, which may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference. It will also be appreciated by those skilled in the art that the above visualization forms are merely examples, and that other visualization forms, now known or later developed, such as may be suitable for use with the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

FIG. 4 illustrates a flow diagram of a method for generating a suggested budget for a promotional account, according to another aspect of the subject innovation.

The network device 1 includes, but is not limited to, a network host, a single network server, a plurality of network server sets, or a cloud formed by a plurality of servers. Here, the Cloud is composed of a large number of computers or network servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, a super virtual computer composed of a group of loosely coupled computer sets. The user device 2 may be any electronic product that can perform human-computer interaction with a user through a keyboard, a mouse, a remote controller, a touch panel, or a handwriting device, for example, a computer, a mobile phone, a PDA, a palm pc PPC, or an IPTV. The communication between the network device 1 and the plurality of user devices 2 is independent of each other and may be based on packet data transmission such as TCP/IP protocol, UDP protocol, etc. It should be understood by those skilled in the art that the network device 1, the user equipment 2 and the communication method therebetween are only examples, and other existing or future network devices, user equipment, networks or communication methods may be applicable to the present invention, and are included in the scope of the present invention and are incorporated herein by reference.

In step S1, the network device 1 acquires the popularization account input by the user from the user device 2. Specifically, the user inputs the promotion account in browser software, an application program or client software through an interactive mode with the user equipment 2, including but not limited to a keyboard, a mouse, a remote controller, a touch panel or handwriting equipment; taking a keyboard as an example, when a user taps a keyboard key in an input box of an application program for input, the network device 1 obtains a key sequence tapped by the user in real time through a page technology, such as JSP, ASP, and PHP technologies, and records the key sequence as a promotion account input by the user. It will be appreciated by those skilled in the art that the foregoing page technologies are merely exemplary, and that other existing or future page technologies, which may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference. It should also be understood by those skilled in the art that the above-described techniques for obtaining promotional accounts are merely exemplary, and that other techniques for obtaining promotional accounts that are currently or later become known, such as those that may be suitable for use with the present invention, are also within the scope of the present invention and are hereby incorporated by reference.

In step S2, the network device 1 acquires the customer consumption attribute of the promotion account according to the promotion account. Specifically, in step S2, the network device 1 obtains the customer consumption attribute of the promotion account by reading, calling a specific Application Program Interface (API) or other agreed communication method in the database according to the promotion account input by the user obtained in step S1. For example, the network device 1 sends a request for obtaining the customer consumption attribute of the promotion account to the third party device by calling an Application Program Interface (API) provided by the third party device storing the customer consumption attribute of the promotion account in step S2, and receives the customer consumption attribute of the promotion account returned by the third party device according to the request. It should also be understood by those skilled in the art that the above-mentioned manner of obtaining the customer consumption attribute of the promotion account is only an example, and other existing or future manners of obtaining the customer consumption attribute of the promotion account, such as may be applicable to the present invention, should also be included within the scope of the present invention, and is hereby incorporated by reference. Here, the source of obtaining the customer consumption attribute of the promoted account includes, but is not limited to, the storage device of the network device 1 itself, the management server of the promoted account, a third party server, or other third party devices that can communicate with the network device 1. It should be understood by those skilled in the art that the above sources of the customer consumption attribute of the promoted account are only examples, and other sources of the customer consumption attribute of the promoted account that may exist or may appear in the future, such as those applicable to the present invention, should be included within the scope of the present invention, and are hereby incorporated by reference. Here, the customer consumption attributes include, but are not limited to, historical clicks on the promoted account, distribution of consumption over time, and the like. For example, the online time of the promoted account is 12:00 to 20:00, the click rate of each hour is 6, 6, 7, 8, 8, 10, 12, 15, and the network device 1 may obtain the click rate of the promoted account in step S2. It will be understood by those skilled in the art that the above-described consumer attributes are merely exemplary and that other consumer attributes, now existing or later which may be present, such as may be suitable for use with the present invention, are also included within the scope of the present invention and are hereby incorporated by reference herein.

In step S3, the network device 1 generates a proposed budget for the promotion account by weighting according to the promotion account and the customer consumption attribute. Specifically, in step S3, the network device 1 generates the proposed budget of the promotion account by weighting according to the promotion account acquired in step S1 and the customer consumption attribute of the promotion account acquired in step S2, for example, by a weighting method such as linear weighting, weighting by time period, and hybrid weighting (where each weight is set according to the relevant configuration information of the promotion account). For example, the online time of the current day of the promoted account is 0:00 to 20:00, assuming that the click volume of each hour is 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 0, 0, 0, 0, and one click consumes 1 yuan, the network device 1 may obtain that the consumption of the current day of the account is 100 yuan, and the consumption changes with time into uniform consumption, and the consumption of each hour is 5 yuan in step S2; thereafter, in step S3, the network device 1 may set the weight of each hour in the first 20 hours to 0.05 by weighted calculation, for example, linearly weighted, according to the customer consumption attribute of the promoted account, so that the click rate lost in each hour in the last 4 hours can be calculated to be 5, the promoted account consumes 5 units uniformly in each hour, and the proposed budget for prolonging the offline time without losing the click rate is obtained to be 100+5 × 4=120 units. As another example, in step S3, the network device 1 may perform weighted calculation according to time periods, set different weights for different time periods according to the promotion account, and generate the proposed budget of the promotion account by weighting. For example, assuming that for the target group of the promoted account, since the time interval is 10:00 to 20:00 high activity, the weight of the time interval is set to 0.07, the time interval is 00:00 to 10:00 low activity, and the weight of the time interval is set to 0.03, the lost click volume per hour in the last 4 hours can be calculated to be 5, the promoted account can uniformly consume 5 yuan per hour, and the proposed budget for prolonging the offline time without losing the click volume of the promoted account is 100+5 × 4=120 yuan. Here, the network device 1 may generate the click volume and the consumption per hour of the last 4 hours by performing weighted calculation on the click volume and the consumption of the last 20 hours in step S3; the last 4 hours may be taken as a whole, that is, 4 hours is taken as a time unit, the first 20 hours is divided into 5 time units, and the weight calculation is performed to generate the click rate and consumption of the last 4 hours. Here, in step S3, the network device 1 may further take the customer consumption attribute of the promotion account in other time units such as the previous day, the previous week, or the previous month, and generate the proposed budget of the promotion account by weighting in a weighting manner. Those skilled in the art will appreciate that the above-described manner of generating the proposed budget for the promoted account is merely exemplary, and other existing or future generation manners, such as those applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference. Here, the weight in the operation of weighted generation may be determined in combination with the relevant configuration information of the promotion account, where the relevant configuration information of the promotion account includes, but is not limited to, a customer type (such as a large customer, a medium-small customer, and the like) of the promotion account, a promotion time (including a specified promotion time, a specified promotion prohibition time, and the like), a promotion region, a selected keyword, a matching pattern, a corresponding channel, an agent, a consumption intention, a consumption capability, a bid, an intention, and the like.

Preferably, the steps S1 to S3 are continuously performed. Specifically, the network device 1 acquires, in step S1, the promotion account input by the user through the user device 2 in real time; in step S2, the network device 1 acquires the customer consumption attribute of the promotion account according to the promotion account acquired in step S1; thereafter, in step S3, the network device 1 further generates a proposed budget for the promotion account by weighting according to the promotion account and the customer consumption attribute, for example, by linear weighting, weighting by time period, mixing weighting, and other weighting calculation. Here, those skilled in the art should understand that "continuously" means that the steps respectively perform the acquisition of the promotion account, the acquisition of the customer consumption attribute of the promotion account, and the weighted generation of the proposed budget of the promotion utility according to the set or real-time adjusted working mode requirement until the user stops performing the operations of inputting the promotion account and the like through the user device 2 for a longer time.

Preferably, in step S3, the network device 1 may further generate the proposed budget of the promotion account by weighting according to the promotion account and the customer consumption attribute, and in combination with the industry consumption attribute of the promotion account. Specifically, in step S3, the network device 1 generates the proposed budget of the promotion account by weighting according to the promotion account acquired in step S1 and the customer consumption attribute acquired in step S2, and by combining the industry consumption attribute of the promotion account and by weighting calculation, for example, by linear weighting, weighting by time, mixing weighting, and the like. Industry consumption attributes include, but are not limited to, clicks and consumption distribution over time in the same region at the same time period for the industry where the promotional account is located. For example, the online time of the current day for popularizing the account is 0:00 to 20:00, assuming that the click volume of each hour is 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 0, 0, 0, 0, and one click consumes 1 yuan, in step S2, the network device 1 may obtain that the current day consumption of the account is 100 yuan, and the consumption changes with time into uniform consumption, and each hour consumption is 5 yuan. The consumption distribution of the industry of the promoted account in the same region and day is 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15 Yuan per hour. In step S3, the network device 1 may perform weighted calculation on the customer consumption attribute and the industry consumption attribute of the promoted account for the first 20 hours, for example, the weights are 0.7 and 0.3, respectively, the click rate lost in each hour of the last 4 hours of the promoted account is generated by weighting to be 8, and the recommended budget for the promoted account to extend the offline time without losing the click rate is 100+8 × 4=132 yuan. Here, the network device 1 may independently complete the acquisition of the industry consumption attribute of the promotion account, and may also receive the industry consumption attribute of the promotion account acquired from other products or third-party devices. Those skilled in the art will appreciate that the above-described manner of obtaining the trade-off attribute of the promotion account is merely exemplary, and other existing or future available manners of obtaining, such as those applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

More preferably, in step S3, the network device 1 may further generate the proposed budget of the promotion account by weighting according to the promotion account and the customer consumption attribute, and in combination with the keyword consumption attribute of the promotion account. Specifically, in step S3, the network device 1 generates the proposed budget for the promotion account by a weighted calculation, for example, by a weighted manner such as linear weighting, weighting by time period, hybrid weighting, etc., according to the promotion account acquired in step S1 and the customer consumption attribute acquired in step S2, and in combination with the keyword consumption attribute of the promotion account. The keyword consumption attributes include, but are not limited to, click volume and distribution of keywords in the promoted account in the same region in the same time period. For example, the online time of the current day for popularizing the account is 0:00 to 20:00, assuming that the click volume of each hour is 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 0, 0, 0, 0, and one click consumes 1 yuan, in step S2, the network device 1 may obtain that the current day consumption of the account is 100 yuan, and the consumption changes with time into uniform consumption, and each hour consumption is 5 yuan. The consumption distribution of the keywords selected by the promotion account in the same region and day is 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15, 15 Yuan in each hour. In step S3, the network device 1 may perform weighted calculation on the customer consumption attribute of the promotion account and the first 20 hours of the keyword consumption attribute, for example, the weights are 0.7 and 0.3, respectively, the click rate lost in each hour of the last 4 hours of the promotion account is generated by weighting is 8, and the recommended budget for prolonging the offline time without losing the click rate of the promotion account is 100+8 × 4=132 yuan. Here, the network device 1 may independently complete the acquisition of the keyword consumption attribute of the promotion account, and may also receive the keyword consumption attribute of the promotion account acquired from other products or third-party devices. It should be understood by those skilled in the art that the above-mentioned manner of obtaining the keyword consumption attribute of the promoted account is only an example, and other existing or future obtaining manners, such as those applicable to the present invention, are also included in the scope of the present invention and are herein incorporated by reference.

In a preferred embodiment, in step S3, the network device 1 may further generate the proposed budget of the promotion account by weighting according to the promotion account and the customer consumption attribute, and by combining the industry consumption attribute of the promotion account and the keyword consumption attribute of the promotion account. For example, in step S3, the network device 1 presses a linear weighting formulaAnd generating budget suggestions of the promoted accounts in a weighted mode. Wherein,iin the form of a unit of time,x _iis a budget per unit time, including current consumption and additional budget required to keep accounts offline. Wherein an additional budget is required to keep accounts from going offline

Calculated according to the following formula:

wherein,x _ato derive from the customer consumption attributes of the promoted account an additional budget to keep the account from going offline,x _bto derive an additional budget from the industry consumption attributes of the promoted account to keep the account from going offline,x _cto require an additional budget for not taking an account offline based on the keyword consumption attributes of the promoted account,a、b、cthe values of the weights are between 0 and 1. For another example, in step S3, the network device 1 may be weighted by time period, and in a high activity period (e.g., 9:00 to 17: 00), the customer consumption attribute of the promoted account is mainly considered, so that the customer consumption attribute is relatively weighted more, and the weights of the three types of consumption attributes may be set to be 0.8, 0.1, and 0.1, respectively; in a low activity period (for example, 0: 00-7: 00), the industry consumption attribute of the promoted account is mainly considered,therefore, the industry consumption attribute is relatively heavy, and the weights of the three types of consumption attributes can be set to be 0.3, 0.5 and 0.2 respectively. It should be understood by those skilled in the art that the above-described manner for generating the recommended budget by weighting is only an example, and other manners for generating the recommended budget by weighting that may exist or may occur in the future, such as those applicable to the present invention, should be included within the scope of the present invention, and are hereby incorporated by reference.

Preferably, in step S3, the network device 1 may further generate a plurality of candidate suggested budgets of the account by weighting according to the promoted account and the customer consumption attribute; and generating the suggested budgets of the promotion accounts in a weighted mode according to the candidate suggested budgets. Specifically, in step S3, the network device 1 may generate a plurality of proposed budgets through weighted calculation according to the promotion account acquired in step S1 and the customer consumption attribute of the promotion account acquired in step S2; thereafter, the network device 1 may generate the proposed budget for the promoted account in step S3 according to the candidate proposed budgets, again through weighted calculation. For example, to determineNA recommended budget of +1 day (a unit of time may include hours, days, weeks, months, etc., for convenience of expression, just exemplified by "days")B(N+1), in step S3, the network device 1 first generates a plurality of candidate suggested budgets of the account according to the promoted account and the customer consumption attribute by weighting, such as the previous oneNRecommended budget of daysB(i)（i=1,…, N) (ii) a Weighting the candidate proposed budgets to obtainNRecommended budget for +1 dayB(N+1)：

B(N+1) = , i=1,…, N

B(N+1) = max{B(i)| i=1,…, N}

I.e. forB(i)| i=1,…, NThe largest term in the terms is given a weight of 1, and the weights of the other terms are all 0. More generally, in step S3, network device 1 may set the weight of a certain candidate suggested budget to 1 and set the remaining weights to 0, and in the above manner, network device 1 may select a certain candidate suggested budget as the suggested budget for the promotion account. Those skilled in the art will appreciate that the above-described manner of generating the proposed budget for the promoted account is merely exemplary, and that other existing or future generation manners, such as may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

In a preferred embodiment, in step S5 (not shown), the network device 1 generates a proposed budget upper limit for the promotion account according to the promotion account; thereafter, in step S3, the network device 1 generates the proposed budget for the promotion account according to the promotion account and the customer consumption attribute, and in combination with the proposed budget upper limit. Specifically, in step S5 (not shown), the network device 1 generates the recommended budget upper limit of the promotion account according to the promotion account, for example, according to the budget improvement rule set by the promotion account, the budget improvement history of the promotion account, the industry budget improvement history corresponding to the promotion account, and the like; thereafter, in step S3, the network device 1 generates a backup recommended budget by weighting the promotion account and the customer consumption attribute, and takes the smaller of the backup recommended budget and the recommended budget upper limit as the recommended budget of the promotion account. Preferably, in step S3, the network device 1 may further generate a standby recommended budget by weighting according to the promotion account and the customer consumption attribute, and by combining the industry consumption attribute of the promotion account, or the keyword consumption attribute, or a combination of both, and further generate the recommended budget for the promotion account by combining the recommended budget upper limit, where a specific generation manner is consistent with the foregoing embodiment, and therefore, details are not described herein and are included by reference. It should be understood by those skilled in the art that the above-mentioned manner of generating the proposed budget for the promotion account is only an example, and other existing or future manners of generating the proposed budget for the promotion account, such as may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

Preferably, in step S5 (not shown), the network device 1 may further generate the recommended budget upper limit for the promoted account by weighting according to the promoted account and the customer acceptance of the promoted account. Specifically, in step S5 (not shown), the network device 1 generates the proposed budget cap for the promotion account by means of weighted calculation according to the promotion account input by the user acquired in step S1, for example, according to the budget increase rule set by the promotion account, and in combination with the customer acceptance of the promotion account. The customer acceptance includes, but is not limited to, the number of times and time interval, amplitude of historical budget modification of the promotion account, and changes along with the line impact time, where the line impact time refers to the time that the promotion account or the promotion plan thereof is offline due to the fact that the consumption of the promotion account reaches the budget limit of the promotion account or the promotion plan on the same day. For example, the online time of the promoted account plan is 8: 00-20: 00, but due to insufficient budget, the actual online time is 8: 00-16: 30, the line collision time is 16:30, and the lost online time is 3.5 hours. Here, the network device 1 may independently complete the acquisition of the customer acceptance of the promotion account, or may accept the customer acceptance of the promotion account acquired from other products or third-party devices. For example, in step S5 (not shown), if the customer acceptance of the network device 1 to the promoted account is 20%, and the current consumption of the promoted account is 100 yuan, the upper limit of the recommended budget is 100+100 × 20% =120 yuan. Those skilled in the art will appreciate that the above-described manner of generating the proposed budget cap for the promoted account is merely exemplary, and that other existing or future generation manners, such as may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

More preferably, in step S5 (not shown), the network device 1 may further generate the recommended budget upper limit of the promoted account by weighting according to the promoted account and the industry acceptance of the promoted account. Specifically, in step S5 (not shown), the network device 1 generates the recommended budget upper limit for the promotion account through a weighted calculation according to the promotion account input by the user acquired in step S1, for example, according to the budget increase rule set by the promotion account, and in combination with the industry acceptance of the promotion account. The industry acceptance includes, but is not limited to, the number and time interval, magnitude of the average modification budget of the industry in which the promotion account is located, and the change with the time of wire strike. For example, in step S5 (not shown), if the promotion amplitude of the average budget obtained by the network device 1 to the industry where the promotion account is located is 30%, and the daily consumption of the promotion account is 100 yuan, the upper budget limit is recommended to be 100+100 × 30% =130 yuan. Here, the network device 1 may independently complete the acquisition of the industry acceptance of the promotion account, and may also accept the industry acceptance of the promotion account acquired from other products or third-party devices. Those skilled in the art will appreciate that the above-described manner of generating the proposed budget cap for the promoted account is merely exemplary, and that other existing or future generation manners, such as may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference. Here, those skilled in the art should also understand that, in step S5 (not shown), the network device 1 may further generate the recommended budget upper limit of the promotion account by weighting according to the promotion account and by combining the customer acceptance and the industry acceptance of the promotion account, where a specific generation manner is consistent with the foregoing embodiment, and therefore, details are not described herein and are included herein by way of reference. For example, in step S5 (not shown), the customer acceptance of the network device 1 to the promotion account is 20%, the industry acceptance of the industry is 30%, the consumption of the promotion account on the same day is 100 yuan, and assuming that the weight of the customer acceptance is 0.7 and the weight of the industry acceptance is 0.3, the upper limit of the recommended budget is 100+100 = 20% + 0.3% = 30%) =123 yuan.

Preferably, the weight generation operation is based on, but not limited to, any of: a) linear weighting; b) weighting by time period; c) weighting according to proportion; d) and (4) mixing and weighting. Taking as an example that the network device 1 generates the proposed budget of the promotion account in a weighting manner according to the promotion account and the customer consumption attribute in step S3 and by combining the industry consumption attribute of the promotion account and the keyword consumption attribute of the promotion account, the network device 1 generates the proposed budget of the promotion account in a linear weighting formulaAnd generating budget suggestions of the promoted accounts in a weighted mode. Wherein,iin the form of a unit of time,x _iis a budget per unit time, including current consumption and additional budget required to keep accounts offline. Wherein an additional budget is required to keep accounts from going offlineCalculated according to the following formula:

wherein,x _ato derive from the customer consumption attributes of the promoted account an additional budget to keep the account from going offline,x _bto derive an additional budget from the industry consumption attributes of the promoted account to keep the account from going offline,x _cto require an additional budget for not taking an account offline based on the keyword consumption attributes of the promoted account,a、b、cthe values of the weights are between 0 and 1. For another example, in step S3, the network device 1 may be weighted by time period, and in a high activity period (e.g., 9:00 to 17: 00), the customer consumption attribute of the promoted account is mainly considered, so that the customer consumption attribute is relatively weighted more, and the weights of the three types of consumption attributes may be set to be 0.8, 0.1, and 0.1, respectively;in a low activity period (for example, 0:00 to 7: 00), the industry consumption attribute of the promotion account is mainly considered, so that the industry consumption attribute is relatively heavy, and the weights of the three types of consumption attributes can be set to be 0.3, 0.5 and 0.2 respectively. In step S3, the network device 1 may also weigh the same proportion, for example, when there is a consumption period in the history of the promoted account, the network device 1 calculates the proportion of the customer consumption of the period to the industry consumption of the period (or calculates the proportion of the account consumption of the period to the keyword consumption of the period); when the account history has no consumption time period, the network device 1 multiplies the industry consumption of the time period by the calculated proportion (or multiplies the keyword consumption of the time period by the calculated proportion). In step S3, the network device 1 may also use the hybrid weighting, adopt a hybrid of multiple weighting methods, and adjust according to the actual effect. For example, machine learning algorithms, such as decision trees, logistic regression, SVM, neural networks, etc. intelligent algorithms are used to calculate the weights of various features. It will be understood by those skilled in the art that the above-described weighting operations are exemplary only, and that other existing or future weighting operations, as may be suitable for use with the present invention, are also within the scope of the present invention and are hereby incorporated by reference.

FIG. 5 illustrates a flowchart of a method for generating a suggested budget for a promotional account, according to a preferred embodiment of the present invention. The steps S1 'to S3' are respectively the same as the corresponding steps S1 to S3 shown in fig. 4, and therefore are not described herein again and are included herein by reference.

In step S4', the network device 1 provides the proposed budget to the user device. Specifically, in step S4 ', the network device 1 writes the proposed budget of the promotion account, which is generated by weighting in step S3', to a fixed place in the web page or a floating frame in the web page, or to a new web page, by using a page technology, such as JSP, ASP, PHP technology, and provides the web page and/or a link thereof to the user device 2. It will be appreciated by those skilled in the art that the above-described page techniques are merely exemplary, and that other existing or future page techniques, which may be suitable for use with the present invention, are also encompassed within the scope of the present invention and are hereby incorporated by reference. It will also be appreciated by those skilled in the art that the above-described manner of providing a proposed budget for a promoted account is merely exemplary, and that other existing or future offerings, as may be applicable to the present invention, are also intended to be encompassed within the scope of the present invention and are hereby incorporated by reference.

Preferably, in step S4', the network device 1 may further provide the suggested budget to the user device 2 in a visual form; wherein the visualization form includes, but is not limited to, any of: a) a text; b) a graph; c) and (6) video. In step S4 ', the network device 1 may provide the suggested budget to the user device 2 in text form, for example, by using page technology, such as JSP, ASP, PHP technology, write the suggested budget for the promoted account generated in step S3' in a fixed place in a web page or a floating box in a web page by using page technology, such as JSP, ASP, PHP technology, or write a new web page, and provide the web pages and/or their links to the user device 2. In step S4', the network device 1 may further provide the suggested budget to the user device 2 in the form of a graph, draw the graph of the suggested budget by using a drawing function or the like, and provide the graph to the user device 2. Wherein the graph includes, but is not limited to, a graph, a bar graph, a pie graph, and the like. In step S4', the network device 1 may further provide the suggested budget to the user device 2 in the form of a video. For example, a graph of the suggested budget is dynamically depicted in the form of a video, which is intuitively provided to the user. It will be appreciated by those skilled in the art that the foregoing page technologies are merely exemplary, and that other existing or future page technologies, which may be applicable to the present invention, are also included within the scope of the present invention and are hereby incorporated by reference. It will also be appreciated by those skilled in the art that the above visualization forms are merely examples, and that other visualization forms, now known or later developed, such as may be suitable for use with the present invention, are also included within the scope of the present invention and are hereby incorporated by reference.

It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for generating a suggested budget for a promoted account, the method comprising the steps of:

a, acquiring a promotion account input by a user from user equipment;

2. The method of claim 1, wherein the step c further comprises:

-generating a suggested budget for the promotional account by weighting according to the promotional account and the customer consumption attributes in combination with the industry consumption attributes of the promotional account.

3. The method according to claim 1 or 2, wherein said step c further comprises:

-generating a suggested budget for the promotional account by weighting according to the promotional account and the customer consumption attributes in combination with the keyword consumption attributes of the promotional account.

4. The method of any one of claims 1 to 3, wherein step c further comprises:

-generating a plurality of candidate suggested budgets for the account in a weighted manner based on the promotional account and the customer consumption attributes;

-generating a suggested budget for the promotional account based on the plurality of candidate suggested budgets by weighting.

5. The method of any of claims 1 to 4, wherein the method further comprises:

d, generating a suggested budget upper limit of the promotion account according to the promotion account;

wherein the step c further comprises:

-generating a suggested budget for the promotion account based on the promotion account and the customer consumption attributes in combination with the suggested budget cap.

6. The method of claim 5, wherein step d further comprises:

-generating a suggested budget cap for the promotional account by weighting according to the promotional account in combination with the customer acceptance of the promotional account.

7. The method of claim 5 or 6, wherein step d further comprises:

-generating a suggested budget cap for the promotional account by weighting according to the promotional account in combination with the industry acceptance of the promotional account.

8. The method of any of claims 1 to 7, wherein the weight generation operation is based on any of:

-linear weighting;

-weighting by time period;

-proportional weighting;

-mix weighting.

9. The method of any of claims 1 to 8, wherein the method further comprises:

e providing the suggested budget to the user equipment.

10. The method of claim 9, wherein step e further comprises:

-providing the suggested budget to the user equipment in a visualized form;

wherein the form of visualization comprises any of:

-text;

-a graphic;

-a video.

11. An apparatus for generating a suggested budget for a promoted account, the apparatus comprising:

12. The apparatus of claim 11, wherein the first generating means is further for:

13. The apparatus of claim 11 or 12, wherein the first generating means is further configured to:

14. The apparatus of any of claims 11 to 13, wherein the first generating means is further configured to:

15. The apparatus of any of claims 11 to 14, wherein the apparatus further comprises:

second generating means, configured to generate a proposed budget upper limit of the promotion account according to the promotion account;

wherein the first generating means is further for:

16. The apparatus of claim 15, wherein the second generating means is further for:

17. The apparatus of claim 15 or 16, wherein the second generating means is further configured to:

18. The apparatus of any of claims 11 to 17, wherein the weight generation operation is based on any of:

-linear weighting;

-weighting by time period;

-proportional weighting;

-mix weighting.

19. The apparatus of any one of claims 11 to 18, wherein the apparatus further comprises:

providing means for providing the suggested budget to the user equipment.

20. The apparatus of claim 19, wherein the providing means is further for:

-providing the suggested budget to the user equipment in a visualized form;

wherein the form of visualization comprises any of:

-text;

-a graphic;

-a video.