CN102076115A

CN102076115A - Control method and device for releasing advertising information in mobile terminal

Info

Publication number: CN102076115A
Application number: CN2009101991725A
Authority: CN
Inventors: 马良骏
Original assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Current assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Priority date: 2009-11-20
Filing date: 2009-11-20
Publication date: 2011-05-25
Anticipated expiration: 2029-11-20
Also published as: CN102076115B

Abstract

The invention provides a control method for releasing advertising information in a mobile terminal. The method comprises the following steps of: a, determining first advertising information and releasing the first advertising information; b, determining a client window for releasing the first advertising information, wherein the client window is stored in the mobile terminal; and c, releasing the first advertising information in the client window. The invention also provides an auxiliary control method for releasing the advertising information in the mobile terminal and a corresponding control device. In the invention, the advertising information is determined through the information displayed by the mobile terminal, and the advertising information is released to a user through client software, so that the opportunity for the user to contact an advertisement is enhanced. The method and the device are applied to various tools such as electronic mails, electronic books, chart tools and the like, so the acceptability of the user to the advertising information and the effective arrival rate of the advertising information can be obviously improved.

Description

A kind of in portable terminal the control method and the device of issuing advertisement information

Technical field

The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to the control method and the control corresponding device of issuing advertisement information in portable terminal.

Background technology

Along with the high speed development of wireless interconnected network technology, wireless interconnected online information is more and more abundanter, and the number of users of surfing Internet with cell phone grows with each passing day, and the prospect of wireless Internet economy is also more and more approved by people.Enterprise, various group begin to utilize this instrument of wireless Internet to come to be oneself service, hope improves the influence power of self by wireless Internet, perhaps directly utilize wireless Internet to create commercial value, the WAP site of for example present various entities, wireless internet advertising and hand call payment system or the like.

The mobile phone the Internet can transmit information cheap, rapidly, efficiently, and advertising message generally is distributed on each big WAP site at present, waits for that the visitor of website browses, but there is very big deficiency.For example, can browse these advertising messages, only limit to the viewer of the website at advertising message place, because the website on the mobile phone the Internet is thousands of, most website visiting amounts is very little, so the spread scope of these advertising messages is also very limited.Increasing along with mobile phone client software in addition, use the user of these mobile phone client softwares also more and more, the user utilizes mobile phone or other portable terminals customs such as information, reading electronic book, online chat, inquiry map of sending and receiving e-mail to form every day, and it has become a market potential along with cellphone subscriber user's increase.

Many times, the advertiser needs a kind of ad distribution mode that is presented in the mobile phone software interface, and can carry out orientation and content match at the user; At the cellphone subscriber, provide plurality of access modes simultaneously.For example, the advertisement position of reserving need can be seen when the user operates this software by an advertiser in a series of related pages with advertisement putting on mobile phone software interface, and the user clicks the loose-leaf that advertisement in the advertisement position can arrive the advertiser.So concerning the advertiser, need a kind ofly can effectively carry out the scheme that existing user resources are integrated in advertisement putting.

In present stage, the extraordinary method of neither one solves the above-mentioned problem of mentioning.Under big how many situations, the advertisement of advertiser's issue can only be distributed on the WAP site with picture, literal chain form, perhaps market by Group transmit mode, a kind of user's use habit of effectively utilizing is not provided, makes the user in the process of daily use mobile phone, accept the technical scheme of advertising message subtlely.

Summary of the invention

At defective of the prior art, the purpose of this invention is to provide a kind of in portable terminal the control method and the control corresponding device of issuing advertisement information.

According to an aspect of the present invention, provide a kind of in portable terminal the control method of issuing advertisement information, comprise step: a. determines first advertising message, it will be published; B. be identified for issuing the client window of described first advertising message, described client window is present in the described portable terminal; C. described first advertising message is distributed in the described client window.

According to another aspect of the present invention, also provide a kind of in portable terminal the control device of issuing advertisement information, it is characterized in that comprise as lower device: first determines device, it is used for determining first advertising message that it will be published; Second determines device, and it is used to be identified for issuing the client window of described first advertising message, and described client window is present in the described portable terminal; And first distributing device, it is used for described first advertising message is distributed in the described client window.

According to a further aspect of the invention, provide a kind of in portable terminal the auxiliary control method of issuing advertisement information, comprise step: i. receives the solicited message from portable terminal, wherein, described request information is used for the one or more advertising messages of request feedback, and described advertising message will be published on the described portable terminal; Ii. determine described feedback information according to described request information; Iii. send described feedback information to described portable terminal.

According to a further aspect of the invention, also provide a kind of in advertisement distributing system in portable terminal the sub controlling unit of issuing advertisement information, it is characterized in that, comprise as lower device: the 5th receiving system, it is used to receive the solicited message from portable terminal, wherein, described request information is used for the one or more advertising messages of request feedback, and described advertising message will be published on the described portable terminal; And the 18 determine device, and it is used for determining described feedback information according to described request information; The 5th dispensing device, it is used for sending described feedback information to described portable terminal.

The present invention determines advertising message by the information in the portable terminal, and advertising message is distributed in the client window of portable terminal, further, can be used for providing data message for the advertising results assessment by record advertisement putting information.For example at one preferably in the application scenarios, specific email client sends the user by using, reception and editing e-mail information, the advertisement position of this customer terminal webpage is with the loaded and displayed advertisement, the user clicks advertisement can open any browser visit the advertising campaign page, wherein, the present invention is according to user's keyword that content comprised of sending and receiving e-mail, the advertising campaign that Intelligence Selection and keyword mate is most thrown in advertising message targetedly thereby be implemented in different client softwares.

Description of drawings

By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the first embodiment of the present invention, the flow chart of the control method of issuing advertisement information in portable terminal;

Fig. 2 illustrates according to a second embodiment of the present invention, the flow chart of the control method of issuing advertisement information in portable terminal;

Fig. 3 illustrates according to a second embodiment of the present invention a preference, the flow chart of the control method of issuing advertisement information in portable terminal;

Fig. 4 illustrates according to a second embodiment of the present invention another preference, the flow chart of the control method of issuing advertisement information in portable terminal;

Fig. 5 illustrates according to a second embodiment of the present invention another preference, the flow chart of the control method of issuing advertisement information in portable terminal;

Fig. 6 illustrates according to a second embodiment of the present invention another preference, the flow chart of the control method of issuing advertisement information in portable terminal;

Fig. 7 illustrates a third embodiment in accordance with the invention, the flow chart of the auxiliary control method of issuing advertisement information in portable terminal;

Fig. 8 illustrates a fourth embodiment in accordance with the invention, the flow chart of the auxiliary control method of issuing advertisement information in portable terminal;

Fig. 9 illustrates according to a specific embodiment of the present invention, the network topological diagram of the control system of issuing advertisement information in portable terminal;

Figure 10 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal;

Figure 11 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal;

Figure 12 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal;

Figure 13 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal;

Figure 14 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal;

Figure 15 illustrates according to another embodiment of the present invention, the framework schematic diagram of the control method of issuing advertisement information in portable terminal;

Figure 16 illustrates according to a fifth embodiment of the invention, the flow chart of the control method of issuing advertisement information in portable terminal;

Figure 17 illustrates according to another embodiment of the present invention, the configuration diagram of the control method of issuing advertisement information in portable terminal;

Figure 18 illustrates according to a sixth embodiment of the invention, the flow chart of the control method of issuing advertisement information in portable terminal;

Figure 19 illustrates according to a seventh embodiment of the invention, the flow chart of the control method of issuing advertisement information in portable terminal;

Figure 20 illustrates according to the eighth embodiment of the present invention, the structure chart of the control device of issuing advertisement information in portable terminal;

Figure 21 illustrates according to the ninth embodiment of the present invention, the structure chart of the control device of issuing advertisement information in portable terminal; And

Figure 22 illustrates according to the tenth embodiment of the present invention, the structure chart of the control device of issuing advertisement information in portable terminal.

Embodiment

Fig. 1 illustrates according to the first embodiment of the present invention, the flow chart of the control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, at first execution in step S211 determines first advertising message, and it will be published, and preferably be distributed in the described portable terminal.More specifically, described first advertising message comprises the advertising message that will be published on the portable terminal, preferably, determine described first advertising message according to the information in the described portable terminal, for example shown according to described portable terminal information (for example information such as the heading message of client window and Email) is determined described first advertising message.It will be appreciated by those skilled in the art that information shown on the described portable terminal is the information that the user browses, therefore and advertising message its coupling determined according to the information that the user browsed can satisfy user's demand preferably; Further, compared with prior art, difference is described in the present embodiment that shown information on the portable terminal comprises the information of non-Website page, it preferably includes the information of each client software in the described portable terminal and file, like this, as long as the user uses these softwares or file just can issue the advertising message of mating with its browsing content to the user, and then one side has increased the contact-making surface of user and advertisement greatly, also improved the function of client on the other hand, make the user can by client obtain easily with its information of browsing relevant information.Wherein, the form of described first advertising message can comprise forms such as literal, picture, audio frequency, video and Flash, and those skilled in the art can change according to actual needs and more embodiment, do not repeat them here.

Next enter step S212, be identified for issuing the client window of described first advertising message, described client window is present in the described portable terminal.Particularly, the window that has existed can be defined as described client window, also can generate (or opening) window and this window is defined as described client window.Preferably, the information place window of user's browsing is defined as described client window, or the window of the client that the user is being operated is defined as described client window.Preferably, comprise a plurality of client softwares in the described portable terminal, one or more described client software operation generates described client window, wherein, described client window can be already present window, also can be for issuing the window that described first advertising message generates, for example, described client window can comprise the window that flashes (Splash window), software main window and full screen window or the like; And in a not preferred example, described client software can adopt the form of plug-in unit, and this plug-in unit is installed in the software of described portable terminal, can generate a window for issuing described first advertising message by calling this plug-in unit.Wherein, described client software can be installed from network download, perhaps is preset in the described portable terminal, and this does not influence flesh and blood of the present invention, does not repeat them here.

Preferably, described client window comprises the e-book window, and wherein, described e-book window can be generated for example following e-book window shown in Figure 12 by an e-book reading running software.Preferably, described client window comprises chat window, and wherein, described chat window can generate for example following chat window shown in Figure 11 by chat software operation.Preferably, described client window comprises electronic map window, and wherein, described electronic map window can be generated for example following electronic map window shown in Figure 13 by an electronic chart running software.

Execution in step S213 is distributed on described first advertising message in the described client window then.Preferably, the subregion in the described client window is used to show described first advertising message.Particularly, described client window can comprise one or more advertisement positions that are used to issue described first advertising message, comprise three advertisement positions in for example following client window shown in Figure 12, described first advertising message is loaded on the described advertisement position, preferably, can Load Image by the assigned address (for example advertisement position) that control is implemented in the described client window, described first advertising message of various ways such as video and Flash, those skilled in the art can realize the loading of described first advertising message in conjunction with the relevant knowledge of graphical interfaces exploitation, for example can pass through ChtmlView, ChtmlView, CanimateCtrl and Loader class load described first advertising message, do not repeat them here.Like this, the user can watch described first advertising message by the client window in the described portable terminal.Further, preferably can in the time of setting, described first advertising message be distributed in the described client window, for example can set the demonstration time that is distributed on described first advertising message in the full screen window was 3 seconds, for example can set again and be distributed on described first advertising message of flashing in the window and before main window loads, promptly close, those skilled in the art can also change according to actual needs and more embodiment, do not repeat them here.Further, in a preference, described first advertising message comprises a hyperlink, and wherein, described hyperlink is used for the link advertisement page, particularly, described hyperlink preferably includes literal link, picture link, Email Links, multimedia file link, anchor point link and null link, wherein, can be in null link adjunctive behavior, for example after mouse moved into described client window, described first advertising message was changed to dynamic picture by static images.

Last execution in step S214 writes down the advertisement putting information of described first advertising message.Particularly, can carry out record to the advertisement putting information of described first advertising message by described background service system.Preferably, described advertisement putting information comprises the identification information of described first advertising message, for example, the identification information of described first advertisement that described background service system is issued thereon at each described mobile terminal records, set up the identification information of described portable terminal and the corresponding relation of the identification information of issue described first advertisement thereon, like this, identification information by statistics described first advertising message corresponding with the identification information of a portable terminal can be used for judging the preference of this user to ad content, and can be used for determining to have seen the crowd of this advertisement by the identification information of the statistics described portable terminal corresponding with the identification information of one first advertisement.Preferably, described advertisement putting information comprises the issue number of times of described first advertising message, for example, described background service system can write down the transmission number of times of described first advertising message to each described portable terminal, will write down result that number of times the sues for peace described issue number of times as described first advertising message to these then.Preferably, described advertisement putting information comprises the issuing time of described first advertising message, for example, described background service system carries out record to the issuing time of described first advertising message, like this, it is more to count the concern that specific described first advertising message is subjected to the user in which time period according to described issuing time.Preferably, described advertisement putting information comprises the issue region of described first advertising message, for example, described background service system can write down the registered place of the described portable terminal of described first advertising message of issue, thereby know the residing region of described mobile terminal user, the issue region of promptly described first advertising message.And change in the example at one, can carry out record to described advertisement putting information by described portable terminal, the described advertisement putting information that described then portable terminal will write down sends to described background service system, wherein, described portable terminal can by termly, in real time and the mode that responds the instruction of described background service system send described advertisement putting information; Non-preferentially, described portable terminal directly sends described advertisement putting information to described third party system.

Those skilled in the art understand, described first advertising message can be stored in described portable terminal, background service system or the third party system, and the processing procedure of determining described first advertising message can be finished by described portable terminal or background service system, therefore, according to the main body of the storage of different described first advertising messages ground and different execution described " determining first advertising message " step, can change and respective embodiments.For example in a preference of present embodiment, described first advertising message is stored in this locality of described portable terminal, particularly, from the advertising message that described portable terminal this locality is stored, select one or more advertising messages to be defined as described first advertising message, wherein, determine that the processing procedure of described first advertising message can finish in this locality of portable terminal, for example, determine described first advertising message by the client software in the portable terminal (for example EUDORA); Determine that the processing procedure of described first advertising message also can finish at background service system, for example, determine described first advertising message by described background service system, and the identification information of described first advertising message sent to described portable terminal, described then portable terminal will be stored in local all or part of advertising message according to this identification information and issue as described first advertising message, wherein, described background service system can respond the request of described portable terminal and send the identification information of described first advertising message, and corresponding described first advertising message of its issue is indicated in the instruction that also can be voluntarily sends the identification information that comprise described first advertising message to described portable terminal.

And in another preference of present embodiment, described first advertising message is stored in described background service system, particularly, from the advertising message that described background service system is stored, select one or more advertising messages to be defined as described first advertising message, wherein, determine that the processing procedure of described first advertising message can finish in this locality of background service system, for example, described background service system selects one or more advertising messages to be defined as described first advertising message, then described first advertising message is sent to described portable terminal, described portable terminal is issued described first advertising message; Determine that the processing procedure of described first advertising message also can finish in this locality of portable terminal, for example, determine the identification information of described first advertising message by portable terminal, described then portable terminal sends to described background service system with this identification information, and described background service system is searched described first advertising message and sent it to described portable terminal according to this identification information in the advertising message database.

In another preference of present embodiment, described first advertising message is stored in the third party system, preferably, described third party system comprises the advertising information system of advertiser or ad-agency, particularly, from the advertising message that described third party system is stored, select one or more advertising messages to be defined as described first advertising message, wherein, determine that the processing procedure of described first advertising message can finish in this locality of portable terminal, for example, described portable terminal is determined the identification information of described first advertising message, then by described background service system or directly this identification information is sent to described third party system, described third party system directly or by described background service system sends to described portable terminal with described first advertising message; Determine that the processing procedure of described first advertising message also can finish in this locality of described background service system, for example, described background service system is determined the identification information of described first advertising message, and this identification information sent to described third party system, described third party system directly or by described background service system sends to described portable terminal with described first advertising message according to this identification information, again for example, the identification information of described first advertising message that described background service system will be determined sends to described portable terminal, sends this identification information to ask corresponding described first advertising message by described portable terminal to described third party system.

Change in the example at one of present embodiment, described step S214 can be omitted, and for example, when needs did not write down described advertisement putting information according to the application scenarios of reality, then described step S214 can be omitted; Again for example, when described advertisement putting information stores is in described portable terminal, can be provided with whether described advertisement putting information is carried out record by described client software by the user, it is set to not record as if the user, and then described step S214 can be omitted; Again for example, the user can outwards not send described advertisement putting information by described client software setting, and then described step S214 can be understood as and was omitted this moment.

Change in the example at one of present embodiment, described step S211 can be omitted, and for example, when only having stored an advertising message in described portable terminal, and all issues under the situation of this advertising message at every turn, and then described step S211 can be omitted at this moment.Similarly, it will be appreciated by those skilled in the art that other modes that can directly determine an advertising message can not repeat them here so that described step S211 is omitted yet.

Fig. 2 illustrates according to a second embodiment of the present invention, the flow chart of the control method of issuing advertisement information in portable terminal.Wherein, those skilled in the art can be interpreted as present embodiment above-mentioned embodiment illustrated in fig. 1 and change an embodiment of example.Particularly, in the present embodiment, at first execution in step S221 determines described first advertising message according to the first information, and wherein, the described first information comprises and the described first advertising message corresponding prompt message.More specifically, the described first information can obtain from this locality of portable terminal, can also obtain from other system that stores the described first information, for example, the described first information comprises Email Information, then can obtain the described first information from the E-mail service operation system.Determine that according to the described first information processing procedure of described first advertising message can be finished by described portable terminal or described background service system.Further, the described first information comprises the information that described portable terminal is shown, preferably, the described first information can comprise the Word message in the file of being opened in the described portable terminal, the Word message in the Email opened of EUDORA for example, the Word message in the e-book opened of e-book software for example again, the exchangeable image file information (EXIF information) of the photo opened of image software for example again, the attribute information of the audio file opened of MP3 playout software (the music name of mp3 file for example for example again, the artist, attribute informations such as album name).Preferably, the described first information can comprise the information in the graphical interfaces in the described portable terminal, the information in the input frame of graphical interfaces, imported of user for example, the window title information of described graphical interfaces for example again, again for example, the character library information in the electronic mail editing software interface (information in the routine input results window 314 as shown in Figure 10).

Those skilled in the art understand, can will determine that according to the described first information step of described first advertising message is interpreted as a matching process, those skilled in the art can define such matching process according to actual needs, for example, described first advertising message can comprise attribute information, preferably, described attribute information comprises the keyword that is used for the advertisement orientation, in the described first information, search above-mentioned keyword, then the advertising message that comprises this keyword in the described attribute information is defined as described first advertising message.

Next enter step S222, judge and whether have the client window that can be used to issue described first advertising message in the described portable terminal, wherein, described client window can be corresponding with a client software, and described client software can be created described client window for issuing described first advertising message after starting.Preferably, judge whether there is described client software in the described portable terminal, for example can judge by registration table whether described client software is installed, if there is described client software, then the judged result of described step S222 is sure; Otherwise then the judged result of described step S222 negates.Preferably, judge whether described client software is higher than a particular version, if described client software is higher than a particular version, then the judged result of described step S222 is sure; Otherwise then the judged result of described step S222 negates.Further, if the judged result of described step S222 is sure, existence can be used to issue the client window of described first advertising message in the promptly described portable terminal, then next enters step S223 and carries out; If the judged result of described step S222 negates, there is not the client window that can be used to issue described first advertising message in the promptly described portable terminal, then next enter step S224 and carry out.

Particularly, in described step S224, send first feedback information to a background service system that adapts with described portable terminal, preferably, described first feedback information is used to notify described background service system not have the client window that can be used to issue described first advertising message in described portable terminal, for example, when described client software not being installed in the described portable terminal, described first feedback information is used to indicate described background service system to send the installation procedure of described client software, again for example, cross when low when the version of described client software, described first feedback information is used to indicate described background service system that described client software is upgraded.

In described step S223, determine a client window.Particularly, determine and described client window clients corresponding software that if this client software is not activated, it starts this client software to generate a client window that is used to issue described first advertising message; If described client window is not in top layer, then described client window is brought to Front.

After determining a client window by described step S223, next enter step S225, described first advertising message is distributed in the described client window in the time of setting.Wherein, the user can set the described shown time of first advertising message by described portable terminal, also can be by described background service system by sending the demonstration time that described first advertising message is set in instruction to described portable terminal.Preferably, issue described first advertising message synchronously according to the described first information, particularly, when showing, issues the described first information described first advertising message, when not comprising the described first information in the shown information of described portable terminal, stop to issue described first advertising message, that is to say, the described first information and described first advertising message show simultaneously or do not show, for example, issue and corresponding first advertising message of the described first information that is contained in this Email stop issue and corresponding first advertising message of last Email when the user opens another Email when the user opens an Email; Again for example, when being positioned at the top layer of all windows, issues by the window at described first information place described first advertising message, when this window minimizes, suspend described first advertising message of issue, when this window maximizes again, continue to send described first advertising message from time-out.Preferably, before will being closed, described client window in described client window, issues described first advertising message, for example, do not show described first advertising message when the user opens one immediately when comprising the Email of the described first information, show described first advertising message again after the user closes the operation of this Email place window but wait to receive.Preferably, when described client window has just been opened, in described client window, issue described first advertising message, for example, when the user opens a music file, issue described first advertising message by a window earlier, and then show music player master interface.Preferably, when maximizing, described client window in described client window, issues described first advertising message.Preferably, when described client window is full frame, in described client window, issue described first advertising message.Preferably, when minimizing, described client window in described client window, issues described first advertising message.Preferably, when bringing to Front, in described client window, issues described client software described first advertising message.

Those skilled in the art understand, described step S221 can be interpreted as above-mentioned embodiment illustrated in fig. 1 described in the embodiment of step S211, described step S222, step S223 and step S224 can be interpreted as above-mentioned embodiment illustrated in fig. 1 described in the embodiment of step S212, described step S225 can be interpreted as above-mentioned embodiment illustrated in fig. 1 described in the embodiment of step S213.

In a preference, described portable terminal is determined described first advertising message from be stored in local advertising message; Further, do not have described first advertisement if be stored in the local advertising message, then described mobile end can be to the advertisement of described background service system request KFC.In another preference, described first advertising message is stored in the described background service system, described portable terminal is determined described first advertising message according to the described first information, identification information with described first advertising message sends to described background service system then, and described background service system sends described first advertising message according to this identification information to described portable terminal.In a not preferred example, the Email that described portable terminal will comprise the described first information sends to described background service system, described background service system is determined described first advertising message according to this Email, then described first advertising message is sent to described portable terminal.And change in the example at one, described portable terminal can send to the vocabulary in described Email or the described Email described background service system, determines described first advertising message by described background service system according to the information of above-mentioned Email.

In a preference of present embodiment, the described first information comprises Email Information, particularly, the user uses an EUDORA reception, editor, send Email, can obtain user's Email Information by this EUDORA, suppose to comprise vocabulary " KFC " in the context of Email Information, then the advertising message relevant with " KFC " can be sent in the interface of described EUDORA, more specifically, those skilled in the art can not repeat them here with reference to the description of following Figure 10.In another preference of present embodiment, the described first information comprises chat record information, particularly, determine described first advertising message according to chat record information or its keyword, more specifically, those skilled in the art can not repeat them here with reference to the description of following Figure 11.In another preference of present embodiment, the described first information comprises e-book information, particularly, determine described first advertising message according to described e-book information, for example, can associated advertising message be defined as described first advertising message according to the information such as title, catalogue, author, publisher, digest and text of e-book, more specifically, those skilled in the art can not repeat them here with reference to the description of following Figure 12.In another preference of present embodiment, the described first information comprises electronic map information, particularly, determine described first advertising message according to described electronic map information, preferably, described electronic map information can comprise information in the electronic map interface and the user information to the graphical interfaces input, more specifically, those skilled in the art can not repeat them here with reference to the description of following Figure 13.

One at present embodiment changes in the example, described step S221 can be changed to step and " receive described first advertising message ", particularly, described first advertising message can be by the background service system that adapts with described portable terminal, perhaps the third party system sends, preferably, described third party system comprises advertiser's the system and the system of ad-agency.In a preference, be installed on after described client software in the described portable terminal starts, described background service system sends described first advertising message by described client software to described portable terminal; And change in the example at one, described background service system indicates described third party system to send described first advertising message to described portable terminal.Further, described first advertising message can be a feedback information, described feedback information is determined according to the solicited message that described portable terminal sends, particularly, described portable terminal can send a solicited message to described background service system by described client software, ask described background service system to send described feedback information, preferably, this solicited message can comprise the identification information of advertising message, for example, the user can be with the numbering of advertising message or advertiser's title of advertising message, information such as brand send to described background service system, in a preference, described client software comprises the advertising listing of advertising message, the user selects to trigger described client software to the above-mentioned user-selected advertising message of described background service system request after the advertising message in this advertising listing, and for example this advertising listing can adopt the form as following tabulation shown in Figure 14.

In another variation example of present embodiment, described step S222 can be changed to step and " determine that from a plurality of windows a window is as described client window ", be to follow execution in step after described step S221 executes " to determine that from a plurality of windows a window is as described client window ", enter described step S225 then and continue to carry out.More specifically, determine described client window according to certain window selection strategy.Preferably, with the window of current state of activation as described client window, those skilled in the art understand the window that this window is exactly client's browsing, and perhaps the window browsed at last of client is watched so this window is convenient to the user as the window of the described advertising message of issue.And in other change examples, for example preferably, will be positioned at the window of top layer in a plurality of windows as described client window; Preferably, to be defined as described client window with the corresponding window of the described first information in a plurality of windows, for example, in following interface shown in Figure 13, comprise 343,344 and two information input windows 341,342 of two advertisement positions, wherein, described advertisement position 343 is corresponding with information input window 341, described advertisement position 344 is corresponding with information input window 342, suppose to determine described first advertising messages, then the advertisement position 343 corresponding with described information input window 341 is defined as described client window according to described information input window 341.Preferably, the step of " determining that from a plurality of windows a window is as described client window " comprises step " the current display window of determining described portable terminal is described client window ", particularly, can be defined as described client window with being positioned at the window that top layer of U.S. or user operating.Preferably, determine that the window that display frequency is the highest in the described portable terminal is described client window, for example, the window of nearest used corresponding software can be defined as described client window; Again for example, can statistical window be opened or be configured to the frequency of top set, the window that its medium frequency is the highest be defined as described client window.

Preferably, determine in the described portable terminal in all display windows with the highest window of the described first advertising message degree of association be described client window, for example, if described first advertising message comprises the invitation letter of product promotion meeting, then the window of EUDORA can be defined as described client software; Again for example, if described first advertising message comprises the product introduction catalogue, then the window of e-book software can be defined as described client software; Again for example, according to the file format of described first advertising message, the window of opening the default software of this document can be defined as described client software.Preferably, the display window of selecting to be transformed is as described client window, for example, the software window that the plug-in unit that is used to issue described first advertising message is installed can be defined as described client window.It will be appreciated by those skilled in the art that said process can be achieved in several ways.For example, step at " determining that the window that display frequency is the highest in the described portable terminal is described client window ", can in a tables of data, be recorded in the identification information of all windows in the portable terminal and the display frequency of each window, for example, this identification information can be by the employed operating system of described portable terminal (Windows Mobile for example, perhaps Android, perhaps symbian operating system) obtain, and described display frequency can be set at zero before using the present invention, use a back window and whenever be opened once and then correspondingly in described tables of data, the counting of this window correspondence increased by 1, do not repeat them here.

Further, if there are one or more described client window in described portable terminal, but these windows all are not opened, and then in another preference of present embodiment, open one of them window in these windows according to described window selection strategy.Preferably, can open the client window that is set to top set.Preferably, can open a window that mates the most with described keyword, for example described keyword extraction then can be opened the window of this EUDORA and issue described first advertising message from EUDORA.Preferably, can open, for example open a client window of the advertisement position maximum that is comprised from a formal window of easy demonstration.And in a not preferred example, had one or more client window to be opened, then still can open as described client window this moment according to the window of described window selection strategy definite optimum from the client window of all existence.Specific strategy during more window selection strategy can " determine that from a plurality of windows a window is as described client window " with reference to above-mentioned steps realizes, can also realize according to actual needs, for example with the window of occupying system resources minimum as described client window, do not repeat them here.

Change in example at another of present embodiment, described step S224 can be changed to step and " send the solicited message that download can be used to issue the client software of described first advertising message to a background service system that adapts with described portable terminal ".Particularly, described request information is indicated described background service system or is sent described client software by its indication third party system (for example software download system of software supplier) to described portable terminal, further, described background service system or third party system send all or part of described client software to described portable terminal according to actual needs, for example can only send the ROMPaq that is used for upgraded version to described portable terminal.

In another variation example of present embodiment, described step S224 can be omitted, for example the user does not wish when a background service system sends first feedback information, described step S224 can be omitted, more specifically, if the judged result of described step S222 negates, process ends then.

Fig. 3 illustrates according to a second embodiment of the present invention a preference, the flow chart of the control method of issuing advertisement information in portable terminal.Those skilled in the art can be interpreted as present embodiment the embodiment of the described step S221 among above-mentioned second embodiment shown in Figure 2.Particularly, in the present embodiment, at first execution in step S231 determines key word information according to the described first information.In a preference, can carry out participle to the described first information earlier, add up the frequency of occurrences or the number of times of each vocabulary then, the one or more vocabulary frequency of occurrences is the highest or that number of times is maximum are defined as described key word information, for example suppose that the described first information is the information in the e-book, then can add up the occurrence number of each vocabulary in that shown one page of e-book, three vocabulary that occurrence number is maximum are defined as described keyword; Again for example, suppose that the described first information is an Email Information, then can write down the information in many Emails, the information in the 10 envelope Emails for example, then the frequency of occurrences of each vocabulary in many envelopes Email is added up, then that the frequency of occurrences is a highest vocabulary is defined as described key word information.In another preference, can set up the key word information storehouse in advance, preferably, the key word information that is used for the advertisement orientation that is comprised in the described ad distribution conditional information can be stored in this key word information storehouse, the expanded keyword of the key word information that is used for the advertisement orientation can also be stored in described key word information storehouse, particularly, in the described first information, search whether exist with described key word information storehouse in the same or analogous vocabulary of keyword, if exist, then this vocabulary be defined as described key word information; If do not exist, then can be defined as described key word information by the vocabulary that the frequency of occurrences is the highest.Those skilled in the art can also change according to actual needs in conjunction with existing keyword extraction technology and more embodiment, for example, method, machine learning method and semantic analysis based on mechanical statistical information extract keyword, for example TFIDF (Term Frequency Inverse Document Frequency) algorithm etc. does not repeat them here.

Next enter step S232, determine a solicited message that is used to ask advertising message according to described key word information.Particularly, described request information comprises described key word information, for example, can with the specific fields of the corresponding command frame of described request information in the one or more described keywords of record, like this, described background service system can obtain described key word information from corresponding field.

Execution in step S233 then, send described request information to described background service system, particularly, described portable terminal sends to described background service system with described request information, wherein, described portable terminal can communicate with described background service system in several ways, for example, described portable terminal can enter the Internet by GPRS network, thereby connect with described background service system, again for example, described portable terminal can comprise short-range wireless communication module, WiFi module for example, bluetooth module, ZigBee module and radio-frequency module can insert the short-distance wireless communication net by above-mentioned short-range wireless communication module, thereby can enter the Internet further then and described background service system communicates.Wherein, described background service system and described portable terminal adapt, and preferably, comprise the network address of described background service system in the described client software, and like this, described portable terminal communicates by described client software and described background service system.

Then enter step S234, reception is from the feedback information of described background service system, particularly, described background service system receives the described request information that sends from described portable terminal, from described request information, obtain described keyword then, in storing the database of advertising message, search the advertising message of keyword attribute and described keyword coupling according to described keyword, and the advertising message of coupling is defined as described first advertising message and sends to described portable terminal as described feedback information, described portable terminal receiving feedback information.Wherein, described portable terminal sends described request information can be different with the reception communication mode that described feedback information adopted, for example, described portable terminal can adopt the GPRS mode to send described request information, and adopt the WiFi mode to receive described feedback information, this does not influence flesh and blood of the present invention, does not repeat them here.

Last execution in step S235, determine described first advertising message according to described feedback information, particularly, described portable terminal obtains described first advertising message from described feedback information, in a preference, described feedback information can comprise a plurality of advertising messages, and described portable terminal can be defined as all or part of advertisement in the above-mentioned advertising message described first advertising message by described client software.

One at present embodiment changes in the example, the identification information that comprises advertising message in the feedback information that described background service system sends, described portable terminal obtains the identification information of described advertising message from described feedback information, then to described third party's system request all or part of advertising message corresponding with this identification information.

In another variation example of present embodiment, the directory listing that comprises advertising message in the feedback that described background service system sends, the user screens the content in this directory listing by described portable terminal, to send to described background service system through the directory listing after the screening then, described background service system sends to described portable terminal according to this directory listing with correspondent advertisement information.

In another variation example of present embodiment, described step S231, S232 and S233 can be changed to step and " send the described first information to a background service system; wherein; described background service system and described portable terminal adapt ", that is to say that described step S231, S232 and S233 can be understood that an embodiment of this step.Particularly, can send the described first information to described background service system by described client software, wherein, described client software can comprise the network address of described background service system, can connect described background service system by described client software.

It will be appreciated by those skilled in the art that described accompanying drawing 3, accompanying drawing 4 and accompanying drawing 5 shown embodiment and change in the example and determine described first advertising message according to certain advertisement selection strategy, for example described step S232, step S242 and step S253.Further, according to actual needs, in changing example, can also determine described first advertising message according to more concrete selection strategy, for example, from advertisement base, select an advertising message randomly, when for example the advertising message of each in advertisement base all comprises an evaluation of estimate again, an advertising message can selecting evaluation of estimate the highest (or minimum) wherein is as described first advertising message, for example will be defined as described first advertising message less than the advertising message of issuing to it again at a portable terminal, again for example can (application number: the technical scheme that 200610148327.9) provides realizes selecting to be published the process of advertising message from described alternative advertising message, will not give unnecessary details with reference to Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue ".

Fig. 4 illustrates according to a second embodiment of the present invention another preference, the flow chart of the control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, at first execution in step S241 determines key word information according to the described first information, particularly, can extract the operation of described key word information to the described first information; More specifically, those skilled in the art can not repeat them here with reference to above-mentioned described step S231 in embodiment illustrated in fig. 3.

Hold the rapid S242 that strolls then, determine described first advertising message according to described key word information, particularly, in database, search the advertising message of attribute information and described keyword coupling, for example described key word information comprises keyword " tourism ", then the advertising message that comprises vocabulary " tourism ", " spring outing ", " outing " or " going for an outing in early spring " in the attribute information can be defined as described first advertising message.

Those skilled in the art understand, with embodiment illustrated in fig. 3 different be, in the present embodiment, " determine key word information " and the step of " determining described first advertising message according to described key word information " is finished in this locality of described portable terminal according to the described first information, in a preference of present embodiment, this locality of the storage of described advertising message and described portable terminal can be transferred in the interface that local advertising message is loaded into described client software by described client software and to issue.

Fig. 5 illustrates according to a second embodiment of the present invention another preference, the flow chart of the control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, execution in step S251 at first, reception is used to set the setting command of described ad distribution conditional information, particularly, described background service system can provide graphical interfaces to the user, the user sets described ad distribution conditional information by this graphical interfaces, preferably, described ad distribution conditional information comprises the price of advertisement putting, the mode of advertisement putting and the information such as key word information that are used for the advertisement orientation, for example, advertiser can be that release price is lower than 0.05 yuan/10 times at the condition of particular advertisement setting releasing advertisements, and throw at nonworkdays, and the keyword that is used for the advertisement orientation is " discounting ".Those skilled in the art can be provided with more ad distribution condition according to actual needs, do not repeat them here.

Enter step S252 then, determine described ad distribution conditional information according to described setting command, particularly, receive the setting of user to described ad distribution conditional information, then can be with the attribute information of described ad distribution conditional information as respective advertisement information.It will be appreciated by those skilled in the art that and to set default value to the attribute information of advertising message in advance, then correspondingly this default value is upgraded if receive described setting command.Non-preferentially, the attribute information of part advertising message can be different with the attribute information of another part advertising message, for example, the attribute of part advertising message comprises the key word information that is used for the advertisement orientation, and the attribute of another part advertising message comprises the price of advertisement putting, this does not influence flesh and blood of the present invention, does not repeat them here.

Last execution in step S253, determine described first advertising message according to the described first information and ad distribution conditional information, particularly, search attribute information in the advertising message from database and the described first information is complementary, and satisfy the advertising message of described ad distribution conditional information, then this advertising message is defined as described first advertising message.For example, suppose that described background service system gets access to a first information on day off, wherein, this first information is the Email that content comprises vocabulary " tourism ", further, suppose that it is 0.08 yuan/10 times that described background service system is set the ad distribution expense on day off, then described background service system is set at the advertisement that is higher than 0.08 yuan/10 times with the release price peak and is defined as described first advertising message from tourist promotion.

In above-mentioned Fig. 4 and preference embodiment illustrated in fig. 5, described first advertising message can be obtained from the database that stores ad data of described portable terminal this locality, preferably, the described described ad data of ad data that is stored in the described portable terminal for regularly obtaining from a background service system, for example, described portable terminal can be downloaded described ad data from the background service system that adapts with it by described client software; Preferably, the described ad data that is stored in the described portable terminal receives described ad data for the reception instruction request of sending according to a background service system, particularly, described background service system sends described reception instruction to described portable terminal, wherein, described reception instruction is used for indication and receives described ad data, described portable terminal receives described reception instruction back request and receives described ad data, preferably, described client software can comprise the described request instruction that is used to ask to receive described ad data, and described client sends the described request instruction that is used to ask to receive described ad data automatically under the triggering of described reception instruction.

Fig. 6 illustrates according to a second embodiment of the present invention another preference, the flow chart of the control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, at first execution in step S261 judges whether a particular clients software in the described portable terminal comprises the window that is used to show described first advertising message.Particularly, can determine a particular clients software earlier, preferably, described client software is corresponding with the described first information, for example, if the described first information comprises Email Information, then the described client software that is used for editing e-mail in the described portable terminal is defined as described particular clients software, again for example, if the described first information comprises chat message, then will support the described client software of chat feature to be defined as described particular clients software in the described portable terminal.

Preferably, judge whether described particular clients software starts, for example can judge by query procedure whether described particular clients software starts, if described client software starts, then the judged result of described step S261 is sure; Otherwise the judged result of described step S261 negates.Choosing ground if described particular clients software starts, judges then whether described client software is in minimized state further, if described client software is in minimized state, then the judged result of described step S261 is sure; Otherwise the judged result of described step S261 negates.

Further, if the judged result of described step S261 is sure, a particular clients software in the promptly described portable terminal comprises the window that is used to show described first advertising message, then next enters step S232 and continues to carry out; If the judged result of described step S261 negates that a particular clients software in the promptly described portable terminal does not comprise the window that is used to show described first advertising message, then next enters step S233 and carries out.Particularly, in described step S232, the window of described client software is defined as this client window, wherein, described client window is used to issue described first advertising message.In described step S233, in described client software, generate a client window, for example generate an independent window, for example a window is brought to Front again, for example generate a full screen window again, those skilled in the art can change according to actual needs and more embodiment, do not repeat them here.

Fig. 7 illustrates a third embodiment in accordance with the invention, the flow chart of the auxiliary control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, at first execution in step S271 receives the solicited message from portable terminal, and wherein, described request information is used for the one or more advertising messages of request feedback, and described advertising message will be published on the described portable terminal.Particularly, described background service system receives described request information, and in a preference, described request information comprises the identification information of described advertising message; In another preference, described request information comprises the described first information; In another preference, described request information comprises described key word information; And in a not preferred example, described request information is used to ask one or more any advertising messages, and for example, described client software promptly sends solicited message to described background service system and is used to ask any advertising message after startup.

Next enter step S272, determine described feedback information according to described request information, particularly, for example, the identification information that comprises advertising message in the described request information, then described background service system will with the corresponding advertising message of this identification information as described feedback information; Again for example, comprise the described first information in the described request information, then described background service system will be defined as described feedback information according to advertising message or its identification information that the described first information is determined; Again for example, described request information comprises described key word information, and then described background service system will be defined as described feedback information according to the advertising message that described keyword is determined.

Execution in step S273 then, send described feedback information to described portable terminal, particularly, the service of described backstage can send described feedback information to described portable terminal by multiple communication mode, more specifically, those skilled in the art can not repeat them here with reference to the communication mode of describing in embodiment illustrated in fig. 9.

Last execution in step S274, send described advertisement putting information to the third party system, particularly, described third party's optimum system choosing ground comprises the system of gray system and ad-agency, wherein, described advertisement putting information preferably includes identification information, issue number of times, issuing time and the issue region of described first advertising message.Further, described advertisement putting information can send to described third party system termly by described background service system, can also send to described third party system in real time by described background service system, can also it sends described advertisement putting information after the indication that receives from described third party system by described background service system.And change in the example at one, under the situation that described portable terminal writes down described advertisement putting information, can send described advertisement putting information to described third party system by described portable terminal, wherein, described portable terminal can be directly or is sent described advertisement putting information by described background service system to described third party system, preferably, described portable terminal can termly or send described advertisement putting information before described client software is closed.

In a preference of present embodiment, comprise that also step " receives solicited message from the client software that can be used to issue described first advertising message a to portable terminal that download " and " sending the described client software that is used to issue first advertising message to described portable terminal according to described request information ", particularly, at first execution in step " receives solicited message from the client software that can be used to issue described first advertising message a to portable terminal that download ", wherein, described request information has comprised whether described portable terminal exists the version information of described client software or mounted described client software, execution in step " sends the described client software that is used to issue first advertising message according to described request information to described portable terminal " then, sends the installation procedure or the ROMPaq of described client software to described portable terminal.

One at present embodiment changes in the example, described step S274 can be omitted, for example, when described first advertising message directly or indirectly sends to described portable terminal by described third party system, described third party system can carry out record to described advertisement putting record voluntarily, in such scene, described step S274 can be omitted; Again for example, when described third party system did not need described advertisement putting record, described step S274 also can be omitted, and does not repeat them here.

In above-mentioned embodiment shown in Figure 7, described portable terminal preferably receives described first advertising message in real-time mode, different with it is that in the embodiment shown in fig. 8, described portable terminal preferably receives described first advertising message in mode regularly.Particularly, Fig. 8 illustrates a fourth embodiment in accordance with the invention, in the portable terminal flow chart of the auxiliary control method of issuing advertisement information.More specifically, in the present embodiment, at first execution in step S281 receives the solicited message from portable terminal, and wherein, described request information is used to ask ad data, comprises advertising message in the described ad data.Preferably, set the time cycle that sends described request information by described client software, for example can set every day, weekly or sent a described request information in every month, in other words, described portable terminal receives an advertising message every some cycles.

Execution in step S282 determines described feedback information according to described request information then.Particularly, described background service system will be defined as described feedback information with the advertising message of its coupling according to described request information.More specifically, can not repeat them here with reference to above-mentioned described step S272 in embodiment illustrated in fig. 7.

Last execution in step S283 sends institute's feedback information to described portable terminal.The service of described backstage can send described feedback information to described portable terminal by multiple communication mode, and more specifically, those skilled in the art can not repeat them here with reference to the communication mode described in the following embodiment shown in Figure 9.

One at present embodiment changes in the example, comprise step " the reception instruction request of sending according to a background service system receives described ad data ", particularly, described background service system sends described reception instruction to described portable terminal, wherein, described reception instruction is used for indication and receives described ad data, described portable terminal receives described reception instruction back request and receives described ad data, preferably, described client software can comprise the described request instruction that is used to ask to receive described ad data, and described client sends the described request instruction that is used to ask to receive described ad data automatically under the triggering of described reception instruction.

In conjunction with above-mentioned Fig. 7 and Fig. 8, described background service system can initiatively send described first advertising message to described portable terminal, for example in embodiments of the invention, the step that comprises " determining ad data to be sent " and " sending described ad data " to one or more portable terminals, particularly, described background service system can be defined as ad data to be sent with some advertising messages in storing the database of advertising message, send described ad data to one or more portable terminals that described client software is installed then.

Fig. 9 illustrates according to a specific embodiment of the present invention, the network topological diagram of the control system of issuing advertisement information in portable terminal.Particularly, in this embodiment, portable terminal 91, background service system 6 and third party system 7 interconnect by the Internet and communicate, wherein, can communicate by the internet between described background service system 6 and the described third party system 7, preferably, described portable terminal 91 enters the Internet by wireless communication module, thereby can communicate with described background service system 6 and described third party system 7, for example, described portable terminal 91 can pass through GPRS network, WiFi network and 3G network enter the Internet, thereby connect described background service system 6 and described third party system 7.Wherein, described portable terminal 91 comprises described client software (not shown among Fig. 9), described background service system 6 provides graphical interfaces to the user, and the user preferably can be in this graphical interfaces enterprise operation to submit described ad distribution conditional information to by desktop computer 72.Further, described first advertising message is stored in the database, and wherein, this database can be arranged in described portable terminal 91, described background service system 6 or described third party system 71.

In an application scenarios, the advertiser submits described ad distribution conditional information to by described desktop computer 72 in the graphical interfaces that described background service system 6 provides; The user downloads described client softwares and is installed on the described portable terminal 91 from described background service system 6, wherein, this client software is an EUDORA, described EUDORA has the function of transmitting-receiving editing e-mail, preferably substitute original EUDORA in the described portable terminal 91 after this EUDORA is installed, for example with this EUDORA as the acquiescence client software of sending and receiving e-mail.Further, described EUDORA obtains the content of Email from the Email of user's transmitting-receiving, and extracts the keyword of this content.Described then portable terminal 91 sends to described background service system 6 by described EUDORA with described keyword, described background service system 6 is searched advertising message with described keyword coupling as described first advertising message from its database, and described first advertising message sent to described portable terminal 91, described then EUDORA is presented at described first advertisement in its window.

Figure 10 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal.Particularly, this embodiment shows the interface 31 of an EUDORA, wherein, described interface 31 comprises addressee's window 311, positive text window 312, input prompt window 313, input results window 314 and advertisement position window 315, particularly, the character of described input prompt window 313 explicit users input is " erji ", described input results window 314 has shown the vocabulary that comprises character " erji " in the phonetic, the underscore of vocabulary below represents that the user has chosen this vocabulary, for example the user has selected vocabulary " earphone " in interface 314, then determines an advertising message relevant with earphone according to vocabulary " earphone " and is presented in the described advertisement position window 315.Preferably, this earphone advertisement continues to show till the information in described positive text window 312 does not comprise vocabulary " earphone ", like this, can realize the synchronous demonstration of described first advertisement and the described first information; Preferably, this earphone advertisement continue to show and to be closed up to described interface 31 or till other advertisement need issue in described advertisement position window 315.More specifically, the process that " earphone " is defined as keyword can realize with reference to the step S232 of described accompanying drawing 3 and the step S241 of accompanying drawing 4, determines that the process of described first advertising message can realize with reference to the step S233 to S235 of described accompanying drawing 3, the step S241 of accompanying drawing 4 and the step S253 of accompanying drawing 5.And change in the example at one, described advertisement position window 315 can be omitted, and after the user clicked " transmission " of bottom, interface, described first advertising message can adopt full frame mode to issue at this moment.

Figure 11 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal.Particularly, this embodiment shows the interface 32 of a chat software, wherein, described interface 32 comprises chat record window 321, information input window 322 and advertisement position window 323, particularly, determine described first advertising message and be distributed in the described advertisement position window 323 according to the information in the described information input window 322, preferably, in the information that described messagewindow 322 is comprised, search with database in the vocabulary of keyword coupling, for example, when the little literary composition of user described information input window 322 input informations " seen that you pass to my photo, your level of taking pictures is good! ", then the keyword " camera " in vocabulary " photo " and " taking pictures " and the database is complementary, and then a camera advertisement is defined as described first advertising message and is presented in the described advertisement position window 323; Again for example, " I look at that earlier the introduction of Canon coughs up at described information input window 322 input informations when the little literary composition of user.", then the keyword " Canon's board " in vocabulary " Canon " and the database is complementary, so with the ad distribution of Canon's product in described advertisement position window 323.And change in the example at one, can also determine described first advertising message according to the chat record information in the described chat record window 321, for example, can comprise vocabulary " camera " in the information and " Canon " according to described chat record window 321 and determine that ad distribution with Cannon is in described advertisement position window 323.Further, in a preference, vocabulary in the chat record in the shown interface of described Figure 11 is added up, wherein, vocabulary " camera ", " photo " and " taking pictures " belongs to " photography " this keyword subject, that is to say, keyword subject " photography " comprises keyword " camera ", " photo " and " taking pictures ", therefore it is the highest this chat record to be added up the occurrence number that can determine the middle keyword of keyword subject " photography ", be vocabulary " camera ", the number of times of the occurrence number sum of " photo " and " taking pictures " is the highest, therefore " photography " is defined as the theme of this chat record, in this chat record, search then with " photography " theme and comprise the vocabulary that the keyword in the key word information storehouse of camera brand mates accordingly, for example find vocabulary " Canon ", then vocabulary " Canon " is defined as described key word information.

Figure 12 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal.Particularly, this embodiment shows the interface 33 of an e-book, wherein, described interface 33 comprises positive text window 331 and advertisement position window 332,333,334, particularly, determine described first advertising message according to the content that described positive text window 331 is comprised, for example, information in the described positive text window 331 comprises vocabulary " Aegean ", then can issue the tourist promotion relevant with Aegean in described advertisement position window 332,333 and 334.Further, in a preference, the vocabulary that can align in text window 331 displayed informations is added up, and the vocabulary that occurrence number is the highest is defined as described key word information, for example vocabulary " Aegean " is defined as described key word information.In another preference, the described first information comprises title " great courage and Xiao Hua ", suppose that the described ad distribution conditional information corresponding with an advertising message comprises that the keyword that is used for the advertisement orientation comprises " great courage and Xiao Hua ", then can be defined as this advertising message described first advertising message.

Figure 13 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal.Particularly, this embodiment shows the interface 33 of an electronic chart, wherein, described interface 33 comprises place keyword input window 341, periphery search input window 342, advertisement position window 343 and advertisement position window 344, preferably, described advertisement position window 343 is corresponding with described place keyword input window 341, described advertisement position window 344 is corresponding with described periphery search 342, for example, the user imports " Nanjing Road " in described place keyword input window 341, then can in described advertisement position window 343, issue the advertising message of businessman on the Nanjing Road, again for example, the user imports " KFC " in described periphery search input window 342, then can issue the advertisement of KFC in described advertisement position window 344.Further, in the present embodiment preferably with the user to the information of described interface 34 inputs as the described first information, in other words, the described first information comprises vocabulary " Nanjing Road " and " KFC ", can determine described first advertising message according to the described first information.

Figure 14 illustrates according to another embodiment of the present invention, the principle schematic of the control method of issuing advertisement information in portable terminal.Particularly, this embodiment shows a menu that is used to select advertising message, wherein, the one-level menu of this menu comprises that project " is converted to the real-time downloading mode of advertisement " and " selecting the advertisement menu ", wherein, described " being converted to the real-time downloading mode of advertisement " is used for present issue is stored in the mode of the advertising message of described portable terminal this locality, be transformed into the mode of issue from the advertising message of the real-time download of described background service system or third party system, described " selecting the advertisement menu " project comprises second-level menu, wherein, project in this second-level menu comprises one or more alternative advertisement projects, and the alternative advertisement project that clicks can be set its corresponding advertising message of issue.Preferably, described client software comprises described menu; Preferably, can provide described menu in the software of form in described portable terminal by plug-in unit.In a preference,, then these a plurality of advertising messages can be play in turn if the user has selected a plurality of advertising messages.

Figure 15 illustrates according to another embodiment of the present invention, the framework schematic diagram of the control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, utilize mobile phone client software to issue described first advertising message and by described first advertising message of content match, wherein, described control system comprises advertisement intelligent publish engine 5010, keyword analyses system 5020, intelligence engine database 5030, information management system and information storage system (not shown among Figure 15), preferably, above-mentioned five device are moved by five station servers, wherein, these servers preferably by the Internet or in-house network interconnection, can carry out communication each other.Further, the server at described advertisement intelligent publish engine system 5010 places of described control system is a server that is connected with Internet, it is used for the client software advertising service, described keyword analyses system 5020 is used for keyword that the content of sending and receiving e-mail is comprised, cellphone subscriber's information and mobile phone model are analyzed, the only client software advertising campaign of Intelligence Selection, advertisement putting setting and advertisement delivery effect data have been write down in the described engine database 5030, and provide the database service support for other system, preferably, the advertisement putting information of 5030 pairs of described ad distribution conditional informations of described engine database and described first advertising message.

Preferably, employed server can adopt the server of various brands and configuration in the described control system, for example can adopt the server of brands such as Dell, HP, IBM, association and tide, operating system on the respective server also can have multiple choices, as Windows, Linux, FreeBSD and Solaris etc.Those skilled in the art understand, described database engine 5030 is general reference notions, it can comprise the database of form, the relevant database of various forms for example, and be not limited to the database of certain particular form, and for example can select business database such as DB2, Oracle etc., also can select free database such as MySQL etc., this does not influence flesh and blood of the present invention, does not repeat them here.

In a preference, described client software is installed on the mobile phone, described advertisement intelligent publish engine 5010, keyword analyses system 5020, intelligence engine database 5030, information management system and information storage system comprise the software systems according to function setting, wherein, described advertisement intelligent publish engine 5010 links to each other with Internet, be used to accept the ad-request of client, the input issuing service of mobile phone advertisement is provided, described keyword analyses system 5020 is used to analyze the keyword that described client software is submitted to, screening meets the client software advertising campaign of this keyword, described intelligence engine database 5030 is made up of database, it is used to deposit the information such as advertising campaign that the engine issue is thrown in, described information management system is used for advertising campaign and other relevant informations of advertiser's issue and input is set, be kept in the database, described information storage system is made up of database, and it is used to deposit client-side ad activity and other relevant informations that the advertiser submits to.Preferably, described advertisement intelligent publish engine 5010 comprises the software and hardware system that is used to issue the mobile phone Internet advertising, and it can be the instrument of special exploitation.Preferably, described advertisement intelligent publish engine refers to that the user issues the software and hardware system of mobile phone Internet advertising, is the instrument of special exploitation.Preferably, described mobile phone advertisement engine obtains media formats that mobile phone brand, mobile phone model, mobile phone that source-information comprises the user support etc.

Figure 16 illustrates according to a fifth embodiment of the invention, the flow chart of the control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, at first execution in step 5110, enter information management system, and wherein, described information management system is to comprise a systems soft ware that operates on the apps server, and it is finished by the http agreement of standard with extraneous communication.Execution in step 5120 then, fill in advertisement putting and release content, preferably, and setting advertisement putting and other information in delivery system of advertiser.Next execution in step 5130 is set the advertiser web site position of throwing in, and these lattice of fixing a price preferably, comprise the price that advertisement putting is set, the step of selecting the mode of input in this step.Last execution in step 5140 deposits information database in, and the above-mentioned information that sets is saved in the information database.

Preferably, the step in the present embodiment is used http protocol, can realize according to the procotol exploitation of standard.Further, described information input system comprises a systems soft ware that operates on the apps server, and it can be finished by the http agreement of standard with extraneous communication.Setting advertisement putting and other information in delivery system of advertiser.After information was submitted to, information input system can send advertiser's information to information storage system.Information storage system is made up of a background data base.By this database, information and other relevant informations that the advertiser submits to can be left in the database.Described database is a general reference notion, represents the relevant database of various forms, and is not limited to the database of certain specific format, can select business database such as DB2, Oracle etc., also can select free database such as MySQL etc.

Figure 17 illustrates according to another embodiment of the present invention, the configuration diagram of the control method of issuing advertisement information in portable terminal.Particularly, in this embodiment, the advertiser is provided with client software advertising campaign setting in information management system 5210, and all activities of advertiser are provided with and will be synchronized in the engine database by advertisement intelligent publish engine system 5240.Preferably, advertisement putting can will offer described client software 5220 in the mobile phone by interface mode, regularly obtain information.Preferably, can also adopt and obtain advertising in real time, particularly, mobile phone advertisement is thrown in server 5230 and is received the solicited message that described client software sends, client software will be submitted the keyword that comprises in user's browsing contents to described advertisement intelligent publish engine system 5240, collect visitor's cell-phone number, mobile phone model, analyze for described advertisement intelligent publish engine 5240.The solicited message of mobile phone client software advertisement intelligent publish engine 5240 analysis user, content information is passed to described keyword analyses system 5250, region, mobile phone model and affiliated customer type according to advertisement putting, user, with the advertising campaign that is fit to that described keyword analyses system 5250 returns, described advertisement intelligent publish engine 5240 will select that the most suitable audient's advertising campaign is back to cell-phone customer terminal.The content that keyword analyses system 5250 sends and receive e-mail according to the user is determined the advertising campaign that will show at advertisement position, and return information is to mobile phone client software advertisement intelligent publish engine 5240.The advertisement position of user mobile phone client software 5220 is showed advertising message.

Further, its core is that the keyword of the client software accessed content of 5250 pairs of users' uses of keyword analyses system is analyzed, keyword analyses correlation according to the advertising campaign setting, advertisement putting is behind cell-phone customer terminal, the user initiates request by using client software to the advertisement intelligent publish engine, engine can transmit information, audient's user profile of advertisement position to the keyword analyses client software, and intelligence is returned the client software advertising campaign that meets.

Figure 18 illustrates according to a sixth embodiment of the invention, the flow chart of the control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, at first execution in step 5310, and mobile phone advertisement intelligence is thrown in the advertising service request that engine receives described client software.Then, the solicited message of client is submitted to the keyword analyses system by execution in step 5320.Enter step 5330 then, described keyword analyses system analyzes, and its Word message and keyword according to the link that the user clicks mates; Select to be fit to the activity of user client Software advertisement.Next execution in step 5340, return selected client software advertising campaign, generate client software advertisement putting code and return to the user.Last execution in step 5350 is presented at advertising message on the advertisement position of described client software.Preferably, described keyword analyses system mates according to the keyword of Word message in sending and receiving e-mail with the advertising campaign setting, as the keyword that meets advertising campaign will preferentially be showed at advertisement position.

Figure 19 illustrates according to a seventh embodiment of the invention, the flow chart of the control method of issuing advertisement information in portable terminal.Particularly, in the present embodiment, mobile phone advertisement is in time grasped input and the advertising results situation of its advertisement on client software for making the advertiser after throwing in issue, and the advertiser can the log-on message management system, obtains the effect data of client software advertisement putting.More specifically, at first execution in step 5410, advertiser's log-on message management system.Follow execution in step 5420: select advertising campaign to throw in the effect retrieval request.Enter step 5430 then: retrieval request checking and analysis, to user's legitimacy, retrieving information and legitimacy are judged.Next by execution in step 5440: database retrieval interface, this module obtain the advertisement delivery effect data according to user's request from information database, and it is passed to follow-up module handle.By execution in step 5450: the result for retrieval arrangement, analyze the relation between these results, obtain some related datas.Last execution in step 5460: tissue output result generates display result according to certain form.

Described control system is a functional module, the retrieval that provides the mobile phone advertisement client software to release news the relevant effect data.Described control system is a searching system based on database, and its implementation is a lot.Those skilled in the art can be in conjunction with prior art, and for example online retrieval realized in language such as JDBC/ODBC, JSP, PHP and ASP, develops corresponding software and support this searching system.

It will be appreciated by those skilled in the art that the application of the invention, the advertiser just can throw in the process of issue the input mode of the advertisement that is complementary when the cellphone subscriber sends and receive e-mail at wireless internet advertising.When the user uses enhancement mode electronics mail software, except obtaining to be provided with the function, increased the function that client software can be used for the Email keyword content of user's audience attributes, region, mobile phone brand, transmitting-receiving targeted ads information than the more Email of original system; The recipient of Email can open Email equally and browse Word message as this software is not installed, and the prompting user can download this software.

Figure 20 illustrates according to the eighth embodiment of the present invention, the structure chart of the control device of issuing advertisement information in portable terminal.Particularly, in the present embodiment, described control device 4 comprises that first determines device 41, and it is used for determining first advertising message that it will be published, and preferably be distributed in the described portable terminal, second determines device 42, and it is used to be identified for issuing the client window of described first advertising message, and described client window is present in the described portable terminal, and first distributing device 43, it is used for described first advertising message is distributed in the described client window.More specifically, described first advertising message comprises the advertising message that will be published on the portable terminal, preferably, described first definite device 41 is determined described first advertising message according to the information in the described portable terminal, and for example shown according to described portable terminal information (for example information such as the heading message of client window and Email) is determined described first advertising message; Described then second determines that device 42 can be defined as the window that has existed described client window, also can generate (or opening) window and this window is defined as described client window, wherein, preferably, described client window can comprise electronic mail editing window, short message editing window, e-book window, chat window and electronic map window; Last described first distributing device 43 is distributed on described first advertising message in the described client window, wherein, subregion in the preferably described client window is used to show described first advertising message, further, described first distributing device 43 preferably can be distributed on described first advertising message in the described client window in the time of setting.In a preference, described first advertising message comprises a hyperlink, and wherein, described hyperlink is used for the link advertisement page, particularly, described hyperlink preferably includes literal link, picture link, Email Links, multimedia file link, anchor point link and null link.And change in the example at one, described first determines that device 41 can be omitted, and for example, when only having stored an advertising message in described portable terminal, and all issues under the situation of this advertising message at every turn, this moment then described first, definite device 41 can be omitted.Similarly, it will be appreciated by those skilled in the art that other modes that can directly determine an advertising message can not repeat them here so that described first definite device 41 is omitted yet.Preferably, described client window comprises electronic mail editing window, short message editing window, e-book window, chat window and electronic map window.

Preferably, described first determines that device 41 comprises that the tenth determines device 412, and it is used for determining described first advertising message according to the first information that wherein, the described first information comprises and the described first advertising message corresponding prompt message.Particularly, the described first information can obtain from this locality of portable terminal, can also obtain from other system that stores the described first information, for example, the described first information comprises Email Information, then can obtain the described first information from the E-mail service operation system.It will be appreciated by those skilled in the art that and can will determine that according to the described first information step of described first advertising message is interpreted as a matching process, those skilled in the art can define such matching process according to actual needs.Further preferably, the described the tenth determines that device 412 comprises that the 14 determines device 4124, and it is used for determining key word information according to the described first information; And the 15 determine device 4125, and it is used for determining described first advertising message according to described key word information.Particularly, the described the 14 determines the operation that device 4124 can extract described key word information to the described first information; More specifically, those skilled in the art can realize with reference to above-mentioned described step S231 in embodiment illustrated in fig. 3, not repeat them here.The described the 15 definite device 4125 is finished based on the ad data that is stored in the described portable terminal then, preferably, in database, search the advertising message of attribute information and described keyword coupling by the described the 15 definite device 4125, for example described key word information comprises keyword " tourism ", then the advertising message that comprises vocabulary " tourism ", " spring outing ", " outing " or " going for an outing in early spring " in the attribute information can be defined as described first advertising message.

Preferably, described second determines that device 42 comprises first judgment means 421, and it is used to judge whether have the client window that can be used to issue described first advertising message in the described portable terminal; The 3rd determines device 422, it is used for when existence can be used to issue the client window of described first advertising message in the described portable terminal, determine a client window, and first dispensing device 423, it is used for when not existing in the described portable terminal can be used to issue the client window of described first advertising message time, sends first feedback information to a background service system that adapts with described portable terminal.Particularly, described first judgment means 421 can judge whether described client software is installed, if there is described client software, the judged result of then described first judgment means 421 is sure, triggers the described the 3rd definite device 422 and does further processing; Otherwise the judged result of then described first judgment means 421 negates to trigger described first dispensing device 423 and do further processing; Described first judgment means 421 can also judge whether described client software is higher than a particular version, if described client software is higher than a particular version, then its judged result is sure; Otherwise then its judged result negates.The described the 3rd determines that device 422 determines and described client window clients corresponding softwares, if this client software is not activated, it starts this client software to generate a client window that is used to issue described first advertising message; If described client window is not in top layer, then described client window is brought to Front.Wherein, described first dispensing device 423 sends first feedback information to a background service system that adapts with described portable terminal, preferably, described first feedback information is used to notify described background service system not have the client window that can be used to issue described first advertising message in described portable terminal.And change in the example at one, described first dispensing device 423 can be omitted, and for example the user does not wish when a background service system sends first feedback information, and described first dispensing device 423 can be omitted.

Further preferably, described first judgment means 421 comprises second judgment means 4211, and it is used to judge whether a particular clients software in the described portable terminal comprises the window that is used to show described first advertising message; And the 4th determine device 4212, and it is used for determining this client window when described particular clients software comprises when being used to show the window of described first advertising message.Particularly, can determine a particular clients software earlier, preferably, described client software is corresponding with the described first information, for example, if the described first information comprises Email Information, then the described client software that is used for editing e-mail in the described portable terminal is defined as described particular clients software, preferably, described second judgment means 4211 judges whether described particular clients software starts, for example can judge by query procedure whether described particular clients software starts, if described client software starts, then its judged result is sure, triggers the described the 4th definite device 4212 and does further processing; Otherwise its judged result negates.Choosing ground starts as if described particular clients software further, and then described second judgment means 4211 judges whether described client software is in minimized state, if described client software is in minimized state, then its judged result is sure; Otherwise its judged result negates.Wherein, the described the 4th determines that device 4212 is defined as this client window with the window of described client software, wherein, described client window is used to issue described first advertising message, for example, in described client software, generate a client window, for example generate an independent window, for example a window is brought to Front again, for example generate a full screen window again, those skilled in the art can change according to actual needs and more embodiment, do not repeat them here.

Preferably, described first distributing device 43 comprises second distributing device, and it is used in the time of setting described first advertising message being distributed in the described client window.Wherein, the user can set the described shown time of first advertising message by described portable terminal, also can be by described background service system by sending the demonstration time that described first advertising message is set in instruction to described portable terminal.And change in the example at one, described second distributing device 431 can be changed to the 3rd distributing device, it is used for issuing described first advertising message synchronously according to the described first information, particularly, described the 3rd distributing device is issued described first advertising message when the described first information shows, when not comprising the described first information in the shown information of described portable terminal, stop to issue described first advertising message, that is to say that the described first information and described first advertising message show simultaneously or do not show.Change in the example at another, described second distributing device 431 can be changed to the 4th distributing device, and it is used for issuing described first advertising message in described client window before described client window will be closed.Change in the example at another, described second distributing device 431 can be changed to the 5th distributing device, and it is used for issuing described first advertising message in described client window when described client window has just been opened.Change in the example at another, described second distributing device 431 can be changed to the 6th distributing device, and it is used for issuing described first advertising message in described client window when described client window maximizes.Change in the example at another, described second distributing device 431 can be changed to the 7th distributing device, and it is used for issuing described first advertising message in described client window when described client window is full frame.Change in the example at another, described second distributing device 431 can be changed to the 8th distributing device, and it is used for issuing described first advertising message in described client window when described client window minimizes.Change in the example at another, described second distributing device 431 can be changed to the 9th distributing device, and it is used for issuing described first advertising message in described client window when described client software brings to Front.

In a preference of present embodiment, the described the tenth determines that device 412 also comprises first deriving means, and it is used for regularly obtaining described ad data from a background service system, and wherein, the described first information comprises the information that described portable terminal is shown.Preferably, the described ad data that is stored in the described portable terminal is the described ad data that described first deriving means regularly obtains from a background service system, for example, described first deriving means can be downloaded described ad data from the background service system that adapts with it.

In another preference of present embodiment, the described the tenth determines that device 412 also comprises the 4th receiving system, its reception instruction request that is used for sending according to a background service system receives described ad data, and wherein, the described first information comprises the information that described portable terminal is shown.Particularly, described background service system sends described reception instruction to described the 4th receiving system, wherein, described reception instruction is used for indication and receives described ad data, described the 4th receiving system receives described reception instruction back request and receives described ad data, preferably, described client software can comprise the described request instruction that is used to ask to receive described ad data, and described client sends the described request instruction that is used to ask to receive described ad data automatically under the triggering of described reception instruction.

In another preference of present embodiment, described first distributing device 43 also comprises the tenth distributing device, and it is used for issuing described first advertising message in full frame mode in described client window.For example, described the tenth distributing device is issued described first advertising message in described client window when described client window is full frame.

In another preference of present embodiment, described first distributing device 43 also comprises first tape deck, and it is used to write down the advertisement putting information of described first advertising message.Preferably, described advertisement putting information comprises the identification information of described first advertising message, for example, the identification information of described first advertisement that described first tape deck is issued thereon at each described mobile terminal records is set up the identification information of described portable terminal and the corresponding relation of the identification information of issue described first advertisement thereon; Preferably, described advertisement putting information comprises the issue number of times of described first advertising message, for example, described first tape deck can write down the transmission number of times of described first advertising message to each described portable terminal, will write down result that number of times the sues for peace described issue number of times as described first advertising message to these then; Preferably, described advertisement putting information comprises the issuing time of described first advertising message, and for example, described first tape deck carries out record to the issuing time of described first advertising message; Preferably, described advertisement putting information comprises the issue region of described first advertising message, for example, described first tape deck can write down the registered place of the described portable terminal of described first advertising message of issue, thereby know the residing region of described mobile terminal user, the issue region of promptly described first advertising message.

One at present embodiment changes in the example, and the described the tenth determines that device 412 can be changed to first receiving device, and it is used to receive described first advertising message.Particularly, described first advertising message preferably can be a feedback information, and described feedback information is determined according to the solicited message that described portable terminal sends.Preferably, described portable terminal can send a solicited message to described background service system by described client software, ask described background service system to send described feedback information, for example, the user can send to described background service system with information such as advertiser's title of the numbering of advertising message or advertising message, brands.Preferably, described first advertising message is sent by the background service system or the third party system that adapt with described portable terminal, and preferably, described third party system comprises advertiser's the system and the system of ad-agency.

In another variation example of present embodiment, the described the 14 determines that device 4124 and the 15 definite device 4125 can be changed to the 16 and determine device, and it is used for determining described first advertising message according to the described first information and ad distribution conditional information.Preferably, the described the 16 definite device is finished based on the ad data that is stored in the described portable terminal.Particularly, the described the 16 determines to search attribute information in the advertising message of device from database and the described first information is complementary, and satisfies the advertising message of described ad distribution conditional information, then this advertising message is defined as described first advertising message.Preferably, the described the tenth determines that device 412 also comprises the 3rd receiving system, it is used to receive the setting command that is used to set described ad distribution conditional information, and the 17 definite device, and it is used for determining described ad distribution conditional information according to described setting command.Particularly, described the 3rd receiving system can provide graphical interfaces to the user, the user sets described ad distribution conditional information by this graphical interfaces, preferably, described ad distribution conditional information comprises the price of advertisement putting, the mode of advertisement putting and the information such as key word information that are used for the advertisement orientation; The described the 17 determines that device receives the setting of user to described ad distribution conditional information then, then can be with the attribute information of described ad distribution conditional information as respective advertisement information, preferably, can be in advance the attribute information of advertising message be set default value, then the described the 17 determine that device correspondingly upgrades this default value if receive described setting command.

In another variation example of present embodiment, described first dispensing device 423 can be changed to second dispensing device, it is used for when not existing in the described portable terminal can be used to issue the client window of described first advertising message time, sends the solicited message that download can be used to issue the client software of described first advertising message to a background service system that adapts with described portable terminal.Particularly, described request information is indicated described background service system or is sent described client software by its indication third party system (for example software download system of software supplier) to described portable terminal, further, described background service system or third party system send all or part of described client software to described portable terminal according to actual needs, for example can only send the ROMPaq that is used for upgraded version to described portable terminal.

In the another variation example of present embodiment, described first judgment means the 421, the 3rd is determined device 422 and hangs down with dispensing device 423 to be changed to the 5th definite device, and it is used for determining that from a plurality of windows a window is as described client window.Particularly, the described the 5th definite device is determined described client window according to certain window selection strategy.Preferably, will be positioned at the window of top layer in a plurality of windows as described client window; Preferably, will be defined as described client window with the corresponding window of the described first information in a plurality of windows.Preferably, the described the 5th determines that device comprises that the 6th determines device, it is used for determining that current display window of described portable terminal is described client window, particularly, can be defined as described client window with being positioned at the window that top layer of U.S. or user operating.Preferably, the described the 5th determines that device comprises that the 7th determines device, and it is used for determining that the highest window of described portable terminal display frequency is described client window, for example, the window of nearest used corresponding software can be defined as described client window; Again for example, can statistical window be opened or be configured to the frequency of top set, the window that its medium frequency is the highest be defined as described client window.Preferably, the described the 5th determines that device comprises that the 8th determines device, its be used for determining in all display windows of described portable terminal with the highest window of the described first advertising message degree of association be described client window, for example, if described first advertising message comprises the invitation letter of product promotion meeting, then the window of EUDORA can be defined as described client software; Again for example, if described first advertising message comprises the product introduction catalogue, then the window of e-book software can be defined as described client software; Again for example, according to the file format of described first advertising message, the window of opening the default software of this document can be defined as described client software.Preferably, the described the 5th determines that device comprises that the 9th determines device, its display window that is used to select to be transformed is as described client window, for example, the software window that the plug-in unit that is used to issue described first advertising message is installed can be defined as described client window.

Further, if in described portable terminal, there are one or more described client window, but these windows all are not opened, and then in another preference of present embodiment, the described the 5th determines that device opens one of them window in these windows according to described window selection strategy.And in a not preferred example, had one or more client window to be opened, then this moment the still described the 5th, definite device can be opened as described client window according to the window of described window selection strategy definite optimum from the client window of all existence.Specific strategy during more window selection strategy can " determine that from a plurality of windows a window is as described client window " with reference to above-mentioned steps realizes, can also realize according to actual needs, for example with the window of occupying system resources minimum as described client window, do not repeat them here.

Figure 21 illustrates according to ninth embodiment of the invention, the structure chart of the control device of issuing advertisement information in portable terminal.Particularly, in the present embodiment, the described the tenth determines device 412 ' comprise the 3rd dispensing device 4121, it is used for sending the described first information to a background service system, and wherein, described background service system and described portable terminal adapt, second receiving system 4122, it is used to receive the feedback information from described background service system, and the 11 definite device 4123, and it is used for determining described first advertising message according to described feedback information.Particularly, at first described the 3rd dispensing device 4121 sends the described first information to a background service system; Described then background service system receives the described request information that sends from described the 3rd dispensing device 4121, and from described request information, obtain described keyword, in storing the database of advertising message, search the advertising message of keyword attribute and described keyword coupling according to described keyword, and the advertising message of coupling is defined as described first advertising message and sends to described portable terminal as described feedback information, described second receiving system, 4122 receiving feedback informations; Determine that by the described the 11 device 4123 obtains described first advertising message from described feedback information again, in a preference, described feedback information can comprise a plurality of advertising messages, and the described the 11 determines that device 4123 can be defined as all or part of advertisement in the above-mentioned advertising message described first advertising message.

Preferably, described the 3rd dispensing device 4121 comprises that the 12 determines device 41211, it is used for determining key word information according to the described first information, the 13 determines device 41212, it is used for determining a solicited message that is used to ask advertising message according to described key word information, and the 4th dispensing device 41213, it is used for sending described request information to described system service system.Particularly, the described the 12 definite device 41211 is determined key word information according to the described first information, in a preference, can carry out participle to the described first information earlier, add up the frequency of occurrences or the number of times of each vocabulary then, the one or more vocabulary frequency of occurrences is the highest or that number of times is maximum are defined as described key word information; And in another preference, can set up the key word information storehouse in advance, in the described first information, search whether exist with described key word information storehouse in the same or analogous vocabulary of keyword, if exist, then this vocabulary is defined as described key word information; If do not exist, then can be defined as described key word information by the vocabulary that the frequency of occurrences is the highest.The described the 13 definite device 41212 is determined a solicited message that is used to ask advertising message according to described key word information then, preferably, described request information comprises described key word information, for example, can with the specific fields of the corresponding command frame of described request information in the one or more described keywords of record.Next, described the 4th dispensing device 41213 can communicate with described background service system in several ways, for example, described the 4th dispensing device 41213 can enter the Internet by GPRS network, thereby connect with described background service system, again for example, described the 4th dispensing device 41213 can comprise short-range wireless communication module, WiFi module for example, bluetooth module, ZigBee module and radio-frequency module, can insert the short-distance wireless communication net by above-mentioned short-range wireless communication module, thereby can enter the Internet further then and described background service system communicates.

Figure 22 illustrates according to the tenth embodiment of the present invention, the structure chart of the sub controlling unit of issuing advertisement information in portable terminal.Particularly, in the present embodiment, described sub controlling unit 40 comprises the 5th receiving system 401, and it is used to receive the solicited message from portable terminal, wherein, described request information is used for the one or more advertising messages of request feedback, described advertising message will be published on the described portable terminal, and the 18 determines device 402, and it is used for determining described feedback information according to described request information, and the 5th dispensing device 403, it is used for sending described feedback information to described portable terminal.Particularly, described the 5th receiving system 401 receives described request information, and in a preference, described request information comprises the identification information of described advertising message; In another preference, described request information comprises the described first information; In another preference, described request information comprises described key word information; And in a not preferred example, described request information is used to ask one or more any advertising messages, and for example, described client software promptly sends solicited message to described background service system and is used to ask any advertising message after startup.The described the 18 definite device 402 is determined described feedback information according to described request information then, for example, the identification information that comprises advertising message in the described request information, then the described the 18 determine device 402 will with the corresponding advertising message of this identification information as described feedback information; Again for example, comprise the described first information in the described request information, then the described the 18 determines that device 402 will be defined as described feedback information according to advertising message or its identification information that the described first information is determined; Again for example, described request information comprises described key word information, and then the described the 18 determines that device 402 will be defined as described feedback information according to the advertising message that described keyword is determined.Next, described the 5th dispensing device 403 can send described feedback information to described portable terminal by multiple communication mode, and more specifically, those skilled in the art can not repeat them here with reference to the communication mode of describing in embodiment illustrated in fig. 9.

In a preference of present embodiment, described sub controlling unit 40 also comprises the 6th dispensing device, and it is used for sending described advertisement putting information to the third party system.Particularly, described third party's optimum system choosing ground comprises the system of gray system and ad-agency, and wherein, described advertisement putting information preferably includes identification information, issue number of times, issuing time and the issue region of described first advertising message.Further, described advertisement putting information can send to described third party system termly by described the 6th dispensing device, can also send to described third party system in real time by described the 6th dispensing device, can also it sends described advertisement putting information after the indication that receives from described third party system by described the 6th dispensing device.

In another preference of present embodiment, described sub controlling unit 40 also comprises the 6th receiving system, it is used to receive the solicited message from portable terminal, wherein, described request information is used to ask ad data, comprises advertising message in the described ad data, the 19 determines device, it is used for determining described feedback information according to described request information, and the 7th dispensing device, and it is used for sending described feedback information to described portable terminal.Particularly, described the 6th receiving system receives the solicited message from portable terminal, wherein, described request information is used to ask ad data, comprises advertising message in the described ad data, preferably, set the time cycle that sends described request information by described client software, for example can set every day, weekly or sent a described request information in every month, in other words, described portable terminal receives an advertising message every some cycles.The described the 19 determines that device will be defined as described feedback information with the advertising message of its coupling according to described request information then, more specifically, can not repeat them here with reference to above-mentioned described step S272 in embodiment illustrated in fig. 7.Next, described the 7th dispensing device can send described feedback information to described portable terminal by multiple communication mode, and more specifically, those skilled in the art can not repeat them here with reference to the communication mode described in the following embodiment shown in Figure 9.

In another preference of present embodiment, described sub controlling unit 40 comprises that also the 20 determines device, and it is used for determining ad data to be sent, and the 8th dispensing device, and it is used for sending described ad data to one or more portable terminals.Particularly, the described the 20 determines that device can be defined as ad data to be sent with some advertising messages in storing the database of advertising message, and described then the 8th dispensing device sends described ad data to one or more portable terminals that described client software is installed.

In another preference of present embodiment, described sub controlling unit 40 also comprises the 7th receiving system, it is used to receive solicited message from the client software that can be used to issue described first advertising message a to portable terminal that download, and the 9th dispensing device, it is used for sending the described client software that is used to issue first advertising message according to described request information to described portable terminal.Particularly, described the 7th receiving system receives described request information, wherein, described request information has comprised whether described portable terminal exists the version information of described client software or mounted described client software, and described then the 9th dispensing device sends the installation procedure or the ROMPaq of described client software to described portable terminal.Preferably, described solicited message from described portable terminal is by placing a client software in the described portable terminal to send, and described client software and described the 7th receiving system adapt.

Those skilled in the art understand, window described in the present invention is not defined in sense stricto independent window, window of the present invention can also be understood to include the multiple zone of forms such as pane, graphical interfaces, and this does not influence flesh and blood of the present invention, does not repeat them here.

More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims

1. the control method of an issuing advertisement information in portable terminal is characterized in that, comprises the steps:

A. determine first advertising message, it will be published;

B. be identified for issuing the client window of described first advertising message, described client window is present in the described portable terminal;

C. described first advertising message is distributed in the described client window.

2. control method according to claim 1 is characterized in that described step b comprises the steps:

B1. judge and whether have the client window that can be used to issue described first advertising message in the described portable terminal;

B2. if the interior existence of described portable terminal can be used to issue the client window of described first advertising message, then determine the described client window that is used to issue described first advertising message.

3. control method according to claim 2 is characterized in that, each during described step b also comprises the steps:

There is not the client window that can be used to issue described first advertising message in the described portable terminal of-Ruo, then sends first feedback information to a background service system that adapts with described portable terminal; Perhaps

There is not the client window that can be used to issue described first advertising message in the described portable terminal of-Ruo, then sends the solicited message that download can be used to issue the client software of described first advertising message to a background service system that adapts with described portable terminal.

4. according to claim 2 or 3 described control methods, it is characterized in that described step b1 comprises the steps:

-judge whether a particular clients software in the described portable terminal comprises the window that is used to show described first advertising message;

The described particular clients software of-Ruo comprises the window that is used to show described first advertising message, then determines this client window.

5. control method according to claim 1 is characterized in that, the step that determining among the described step b is used to issue the client window of described first advertising message comprises the steps:

B1 '. determine that from a plurality of windows a window is as described client window.

6. control method according to claim 5 is characterized in that, each during described step b1 ' comprises the steps:

-determine that the window that is in current state of activation of described portable terminal is described client window;

-determine that the current display window of described portable terminal is described client window;

-determine that the window that display frequency is the highest in the described portable terminal is described client window;

-determine in the described portable terminal in all display windows with the highest window of the described first advertising message degree of association be described client window; Perhaps

The display window that-selection is transformed is as described client window.

7. according to each described control method in the claim 1 to 6, it is characterized in that described step a comprises the steps:

A1. receive described first advertising message.

8. control method according to claim 7 is characterized in that, described first advertising message is a feedback information, and described feedback information is determined according to the solicited message that described portable terminal sends.

9. according to claim 7 or 8 described control methods, it is characterized in that described first advertising message is sent by in the following system any:

-the background service system that adapts with described portable terminal;

-third party system.

10. according to each described control method in the claim 1 to 6, it is characterized in that described step a comprises the steps:

A1 '. determine described first advertising message according to the first information, wherein, the described first information comprises and the described first advertising message corresponding prompt message.

11. control method according to claim 10 is characterized in that, described step a1 ' comprises the steps:

-send the described first information to a background service system, wherein, described background service system and described portable terminal adapt; And

-reception is from the feedback information of described background service system;

-determine described first advertising message according to described feedback information.

12. control method according to claim 11 is characterized in that, the described step that sends the described first information to a background service system comprises the steps:

-determine key word information according to the described first information;

-determine a solicited message that is used to ask advertising message according to described key word information;

-send described request information to described system service system.

13. control method according to claim 10 is characterized in that, described step a1 ' comprises the steps:

-determine key word information according to the described first information;

-determine described first advertising message according to described key word information.

14. control method according to claim 10 is characterized in that, described step a1 ' comprises the steps:

-determine described first advertising message according to the described first information and ad distribution conditional information.

15. control method according to claim 14 is characterized in that, also comprises the steps: before described step a1 '

-reception is used to set the setting command of described ad distribution conditional information;

-determine described ad distribution conditional information according to described setting command.

16. according to claim 14 or 15 described control methods, it is characterized in that, described ad distribution conditional information comprise in the following information any or appoint multiple information:

The price of-advertisement putting;

The mode of-advertisement putting;

-be used for the key word information of advertisement orientation.

17., it is characterized in that the step of described definite described first advertising message is finished based on the ad data that is stored in the described portable terminal according to each described control method in the claim 13 to 16.

18. control method according to claim 17 is characterized in that, described in the following way any of ad data in the described portable terminal that be stored in is acquired:

-regularly obtain described ad data from a background service system; Perhaps

-described the ad data of reception command reception that sends according to a background service system,

Wherein, the described first information comprises the information that described portable terminal is shown.

19. according to the described control method of claim 10 to 18, it is characterized in that, the described first information comprise in the following information any or appoint multiple:

-Email Information;

-short message;

-chat record information;

-e-book information; And

-electronic map information.

20., it is characterized in that described step c comprises the steps: according to each described control method in the claim 1 to 19

-in the time of setting described first advertising message is distributed in the described client window.

21. control method according to claim 20 is characterized in that, any during described step c comprises the steps or appoint multiple:

-issue described first advertising message synchronously according to the described first information;

-before described client window will be closed in described client window the issue described first advertising message;

-when described client window has just been opened in described client window the issue described first advertising message;

-when the maximization of described client window in described client window described first advertising message of issue;

-when described client window is full frame in described client window the issue described first advertising message;

-when described client window minimizes in described client window the issue described first advertising message; And

-when described client software brings to Front in described client window the issue described first advertising message.

22., it is characterized in that described step c comprises the steps: according to each described control method in the claim 1 to 21

-in described client window, issue described first advertising message in full frame mode.

23. according to each described control method in the claim 1 to 22, it is characterized in that, also comprise the steps:

The advertisement putting information of described first advertising message of-record.

24. control method according to claim 23 is characterized in that, described and described advertisement putting information comprise in the following information any or appoint multiple:

The identification information of-described first advertising message;

The issue number of times of-described first advertising message;

The issuing time of-described first advertising message;

The issue region of-described first advertising message.

25. according to each described control method in the claim 1 to 24, it is characterized in that, described client window comprise in the following window any or appoint multiple:

-electronic mail editing window;

-short message editing window;

-e-book window;

-chat window; And

-electronic map window.

26., it is characterized in that the subregion in the described client window is used to show described first advertising message according to each described control method in the claim 1 to 25.

27., it is characterized in that described first advertising message comprises a hyperlink according to each described control method in the claim 1 to 26, wherein, described hyperlink is used for the link advertisement page.

28. one kind in advertisement distributing system in portable terminal the auxiliary control method of issuing advertisement information, it is characterized in that, comprise the steps:

I. receive the solicited message from portable terminal, wherein, described request information is used for the one or more advertising messages of request feedback, and described advertising message will be published on the described portable terminal;

Ii. determine described feedback information according to described request information; And

Iii. send described feedback information to described portable terminal.

29. auxiliary control method according to claim 28 is characterized in that, comprises the steps: that also iv. sends the described relevant information that sends to one or more advertising messages of described portable terminal to the third party system.

30. according to claim 28 or 29 described auxiliary control methods, it is characterized in that, also comprise the steps:

-receive solicited message from portable terminal, wherein, described request information is used to ask ad data, comprises advertising message in the described ad data;

-determine described feedback information according to described request information;

-send described feedback information to described portable terminal.

31. according to each described auxiliary control method in the claim 28 to 30, it is characterized in that, described solicited message from described portable terminal is by placing a client software in the described portable terminal to send, and a described client software and a background service system adapt.

32. according to claim 28 or 29 described auxiliary control methods, it is characterized in that, also comprise the steps:

-determine ad data to be sent;

-send described ad data to one or more portable terminals.

33. according to each described auxiliary control method in the claim 28 to 32, it is characterized in that, also comprise the steps:

-receive solicited message from the client software that can be used to issue described first advertising message a to portable terminal that download;

-send the described client software that is used to issue first advertising message according to described request information to described portable terminal.

34. according to each described method in the claim 9 to 33, it is characterized in that, described third party system comprise in the following system any or appoint multiple:

-advertiser's system;

The system of-ad-agency.

35. the control device of an issuing advertisement information in portable terminal is characterized in that, comprises as lower device:

First determines device, and it is used for determining first advertising message that it will be published;

Second determines device, and it is used to be identified for issuing the client window of described first advertising message, and described client window is present in the described portable terminal; And

First distributing device, it is used for described first advertising message is distributed in the described client window.

36. control device according to claim 34 is characterized in that, described second determines that device comprises as lower device:

First judgment means, it is used to judge whether have the client window that can be used to issue described first advertising message in the described portable terminal; And

The 3rd determines device, and it is used for determining a client window when existence can be used to issue the client window of described first advertising message in the described portable terminal.

37. control device according to claim 36 is characterized in that, described second determines that device also comprises as in the lower device each:

-the first dispensing device, it is used for when not existing in the described portable terminal can be used to issue the client window of described first advertising message time, sends first feedback information to a background service system that adapts with described portable terminal; Perhaps

-the second dispensing device, it is used for when not existing in the described portable terminal can be used to issue the client window of described first advertising message time, sends the solicited message that download can be used to issue the client software of described first advertising message to a background service system that adapts with described portable terminal.

38., it is characterized in that described first judgment means comprises as lower device according to claim 36 or 37 described control device:

Second judgment means, it is used to judge whether a particular clients software in the described portable terminal comprises the window that is used to show described first advertising message; And

The 4th determines device, and it is used for determining this client window when described particular clients software comprises when being used to show the window of described first advertising message.

39. control device according to claim 35 is characterized in that, described second determines that device comprises as lower device:

The 5th determines device, and it is used for determining that from a plurality of windows a window is as described client window.

40., it is characterized in that the described the 5th determines that device comprises as in the lower device each according to the described control device of claim 39:

-Di six determines device, and it is used for determining that the current display window of described portable terminal is described client window;

-Di seven determines device, and it is used for determining that the highest window of described portable terminal display frequency is described client window;

-Di eight determines devices, its be used for determining in all display windows of described portable terminal with the highest window of the described first advertising message degree of association be described client window; Perhaps

-Di nine determines device, and its display window that is used to select to be transformed is as described client window.

41., it is characterized in that described first determines that device comprises as lower device according to each described control device in the claim 35 to 40:

First receiving device, it is used to receive described first advertising message.

42., it is characterized in that described first advertising message is a feedback information according to the described control device of claim 41, described feedback information is determined according to the solicited message that described portable terminal sends.

43., it is characterized in that described first advertising message is sent by in the following system any according to claim 41 or 42 described control device:

-the background service system that adapts with described portable terminal; Perhaps

-third party system.

44., it is characterized in that described first determines that device comprises as lower device according to each described control device in the claim 35 to 40:

The tenth determines device, and it is used for determining described first advertising message according to the first information that wherein, the described first information comprises and the described first advertising message corresponding prompt message.

45., it is characterized in that the described the tenth determines that device comprises as lower device according to the described control device of claim 44:

The 3rd dispensing device, it is used for sending the described first information to a background service system, and wherein, described background service system and described portable terminal adapt;

Second receiving system, it is used to receive the feedback information from described background service system; And

The 11 determines device, and it is used for determining described first advertising message according to described feedback information.

46., it is characterized in that described the 3rd dispensing device comprises as lower device according to the described control device of claim 45:

The 12 determines device, and it is used for determining key word information according to the described first information;

The 13 determines device, and it is used for determining a solicited message that is used to ask advertising message according to described key word information; And

The 4th dispensing device, it is used for sending described request information to described system service system.

47., it is characterized in that the described the tenth determines that device comprises as lower device according to the described control device of claim 44:

The 14 determines device, and it is used for determining key word information according to the described first information; And

The 15 determines device, and it is used for determining described first advertising message according to described key word information.

48., it is characterized in that the described the tenth determines that device comprises as lower device according to the described control device of claim 44:

The 16 determines device, and it is used for determining described first advertising message according to the described first information and ad distribution conditional information.

49. according to the described control device of claim 48, it is characterized in that, determine that described first device also comprises as lower device:

The 3rd receiving system, it is used to receive the setting command that is used to set described ad distribution conditional information; And

The 17 determines device, and it is used for determining described ad distribution conditional information according to described setting command.

50. according to claim 48 or 49 described control device, it is characterized in that, described ad distribution conditional information comprise in the following information any or appoint multiple information:

The price of-advertisement putting;

The mode of-advertisement putting;

-be used for the key word information of advertisement orientation.

51., it is characterized in that the described the 15 definite device and/or the 16 definite device are finished based on the ad data that is stored in the described portable terminal according to each described control device in the claim 47 to 50.

52. according to the described control device of claim 51, it is characterized in that, describedly be stored in ad data in the described portable terminal by being acquired as in the lower device any:

-the first deriving means, it is used for regularly obtaining described ad data from a background service system; Perhaps

-Di four receiving systems, its reception instruction request that is used for sending according to a background service system receives described ad data,

53. according to the described control device of claim 44 to 52, it is characterized in that, the described first information comprise in the following information any or appoint multiple:

-Email Information;

-short message;

-chat record information;

-e-book information; And

-electronic map information.

54., it is characterized in that described first distributing device comprises as lower device according to each described control device in the claim 35 to 53:

Second distributing device, it is used in the time of setting described first advertising message being distributed in the described client window.

55. according to the described control device of claim 54, it is characterized in that, described first distributing device comprise as in the lower device any or appoint multiple:

-Di three distributing devices, it is used for issuing described first advertising message synchronously according to the described first information;

-Di four distributing devices, it is used for issuing described first advertising message in described client window before described client window will be closed;

-Di five distributing devices, it is used for issuing described first advertising message in described client window when described client window has just been opened;

-Di six distributing devices, it is used for issuing described first advertising message in described client window when described client window maximizes;

-Di seven distributing devices, it is used for issuing described first advertising message in described client window when described client window is full frame;

-Di eight distributing devices, it is used for issuing described first advertising message in described client window when described client window minimizes; And

-Di nine distributing devices, it is used for issuing described first advertising message in described client window when described client software brings to Front.

56., it is characterized in that described first distributing device comprises as lower device according to each described control device in the claim 35 to 55:

The tenth distributing device, it is used for issuing described first advertising message in full frame mode in described client window.

57. according to each described control device in the claim 35 to 56, it is characterized in that, also comprise as lower device:

First tape deck, it is used to write down the advertisement putting information of described first advertising message.

58. according to the described control device of claim 57, it is characterized in that, described advertisement putting information comprise in the following information any or appoint multiple:

The identification information of-described first advertising message;

The issue number of times of-described first advertising message;

The issuing time of-described first advertising message;

The issue region of-described first advertising message.

59. according to each described control device in the claim 35 to 58, it is characterized in that, described client window comprise in the following window any or appoint multiple:

-electronic mail editing window;

-short message editing window;

-e-book window;

-chat window; And

-electronic map window.

60., it is characterized in that the subregion in the described client window is used to show described first advertising message according to each described control device in the claim 34 to 59.

61., it is characterized in that described first advertising message comprises a hyperlink according to each described control device in the claim 34 to 60, wherein, described hyperlink is used for the link advertisement page.

62. one kind in advertisement distributing system in portable terminal the sub controlling unit of issuing advertisement information, it is characterized in that, comprise as lower device:

The 5th receiving system, it is used to receive the solicited message from portable terminal, and wherein, described request information is used for the one or more advertising messages of request feedback, and described advertising message will be published on the described portable terminal;

The 18 determines device, and it is used for determining described feedback information according to described request information; And

The 5th dispensing device, it is used for sending described feedback information to described portable terminal.

63. according to the described sub controlling unit of claim 62, it is characterized in that, also comprise as lower device:

The 6th dispensing device, it is used for sending described advertisement putting information to the third party system.

64. according to claim 62 or 63 described sub controlling units, it is characterized in that, also comprise as lower device:

The 6th receiving system, it is used to receive the solicited message from portable terminal, and wherein, described request information is used to ask ad data, comprises advertising message in the described ad data;

The 19 determines device, and it is used for determining described feedback information according to described request information; And

The 7th dispensing device, it is used for sending described feedback information to described portable terminal.

65. according to each described sub controlling unit in the claim 62 to 64, it is characterized in that, described solicited message from described portable terminal is by placing a client software in the described portable terminal to send, and a described client software and a background service system adapt.

66. according to claim 62 or 63 described sub controlling units, it is characterized in that, also comprise as lower device:

The 20 determines device, and it is used for determining ad data to be sent; And

The 8th dispensing device, it is used for sending described ad data to one or more portable terminals.

67. according to each described sub controlling unit in the claim 62 to 66, it is characterized in that, also comprise as lower device:

The 7th receiving system, it is used to receive solicited message from the client software that can be used to issue described first advertising message a to portable terminal that download; And

The 9th dispensing device, it is used for sending the described client software that is used to issue first advertising message according to described request information to described portable terminal.

68. according to each described device in the claim 43 to 67, it is characterized in that, described third party system comprise in the following system any or appoint multiple:

-advertiser's system; Perhaps

The system of-ad-agency.