CN101710969A - Method for realizing advertising business based on satellite set-top boxes and system and set-top box thereof - Google Patents
Method for realizing advertising business based on satellite set-top boxes and system and set-top box thereof Download PDFInfo
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- CN101710969A CN101710969A CN 200910188735 CN200910188735A CN101710969A CN 101710969 A CN101710969 A CN 101710969A CN 200910188735 CN200910188735 CN 200910188735 CN 200910188735 A CN200910188735 A CN 200910188735A CN 101710969 A CN101710969 A CN 101710969A
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Abstract
The invention discloses a method for realizing advertising business based on satellite set-top boxes and a system and a set-top box thereof. The method comprises the following steps of: in the start-up process of the set-top box, accessing to an established server through the Internet network and searching for the configuration file in the server; comparing the version number of the image file described in the configuration file with that of the image file saved in the set-top box per se, and checking for equality; if the version numbers are the same, not updating the image and continuing the start-up in the normal mode; if the version numbers are different, receiving the image data from the server based on the image-stored path and format described in the configuration file and saving in the set-top box; and displaying the image through a terminal device. By using the invention, the function of downloading images is realized.
Description
Technical field
The present invention relates to set-top box technique, relate in particular to a kind of advertising business implementation method based on the DVB-S set-top box.
Background technology
Broadcast television industry is one of cause with the fastest developing speed in present many causes, and wherein high-tech content also is a higher industry of gold content in every profession and trade.
Digital video broadcasting (DVB, Digital Video Broadcasting) be European digital video-frequency broadcast standard, main standards comprises satellite television (DVB-S, Digital Video Broadcasting-Satellite), cable TV DVB-C, the DVB-T of terrestrial broadcasting common TV and broadcasting and the transmission of high definition TV HDTV.
DVB-S is that for a change the simulated television technology is cut apart situation because of the standard difference forms, thereby the digital broadcast technology standard of formulating of a cover, it is undertaken and facilitates its international standard that becomes the digital broadcasting technology, advances the international exchange of broadcast television technique, the task of cooperation and development.
DVB-S is the digital broadcasting satellite system standard, has satellite transmits and has characteristics such as broad covered area, program capacity be big.Quarternary phase-shift keying (QPSK) modulation (QPSK, Quadrature Phase Shift Keying) mode is adopted in the modulation of data flow, and operating frequency is 11/12GHz.When using the MPEG-2MP@ML form, user side is if reach CCIR 601 studio quality, and code check is 9Mb/s; Reach the PAL quality, code check is 5Mb/s.A 54MHz transponder transfer rate can reach 68Mb/s, can be used for the multiplexing of multiple programs.The DVB-S standard is almost all satellite broadcasting digital television systems and adopts.China has also selected the DVB-S standard for use.
DVB-S high definition machine and SD machine network interface have become indispensability, though and a lot of DVB-S retailer has a large amount of users, inreal realization making full use of resource.
Therefore,, how to make full use of resource, realize the download function of picture, make product have more the market competitiveness, become problem anxious to be solved along with the DVB-S technical development.
Summary of the invention
The object of the invention is to provide a kind of advertising business implementation method based on the DVB-S set-top box, DVB technology and IP technology are effectively merged, carry out the transmission and the download of data by the IP technology, utilize the DVB technology to decode and show, thereby realize the download function of picture.
For solving technical problem of the present invention, the present invention discloses a kind of advertising business based on the satellite television set-top box and realizes system, wherein, comprising: set-top box, and server and terminal equipment, wherein, set-top box is connected with server by Internet, wherein,
Described server is used to preserve a configuration file and can supplies the picture file of upgrading accordingly;
Shown in set-top box, be used for start-up course, visit described server by File Transfer Protocol, in described server, seek described configuration file, whether and it is identical with the picture file version number that himself preserves to contrast the picture file version number of describing in the described configuration file, if version number is identical, then do not carry out picture and upgrade, continue to start according to normal mode; If find the version difference, then deposit path and form according to the picture of describing in the described configuration file, from described server, receive image data, and store in the set-top box;
Described terminal equipment is used to carry out the demonstration of picture.
More preferably, described server is file transfer protocol (FTP) (FTP) server.
More preferably, described configuration file be one comprise can for the upgrading the picture file characteristic information and the listing file of routing information.
For solving technical problem of the present invention, the present invention also discloses a kind of advertising business implementation method based on the satellite television set-top box, and its kind comprises:
In the set-top box start-up course,, in server, seek configuration file by the server that the Internet access to netwoks is set up;
Whether the picture file version number that contrasts picture file version number and set-top box self preservation of describing in the described configuration file is identical;
If version number is identical, then do not carry out picture and upgrade, continue to start according to normal mode;
If find the version difference, then deposit path and form according to the picture of describing in the described configuration file, from described server, receive image data, and store in the set-top box;
Carry out the demonstration of picture by terminal equipment.
More preferably, described server is file transfer protocol (FTP) (FTP) server.
More preferably, described configuration file be one comprise can for the upgrading the picture file characteristic information and the listing file of routing information.
More preferably, described set-top box receives described image data by File Transfer Protocol from described server.
More preferably, described set-top box is when standby or cycle power, according to the regular display ads picture of front-end configuration document definition.
For solving technical problem of the present invention, the present invention also discloses a kind of set-top box, wherein, comprising: processing unit, and download unit and network interface unit, wherein said processing unit, download unit is connected with network interface unit logic successively, wherein,
Described network interface unit is used to connect the Internet network, and by this Internet network connection service device;
Described processing unit, it is prefabricated to software to be used for the username and password that the FTP address of described server and login is relevant;
Described download unit, be used in the set-top box start-up course, visit described server by File Transfer Protocol, in described server, seek configuration file, whether and it is identical with the picture file version number of described set-top box preservation to contrast the picture file version number of describing in the described configuration file, if version number is identical, then do not carry out picture and upgrade, continue to start according to normal mode; If find the version difference, then deposit path and form according to the picture of describing in the configuration file, from described server, receive image data, store among the Flash of described set-top box.
More preferably, described download unit receives image data by File Transfer Protocol from described server.
Compared with prior art, the present invention has following beneficial effect:
The present invention is effectively merged DVB technology and IP technology, carries out the transmission and the download of data by the IP technology, utilizes the DVB technology to decode and show, thereby realizes the download function of picture.
Description of drawings
Fig. 1 is that a kind of advertising business based on the DVB-S set-top box of the embodiment of the invention realizes the system configuration schematic diagram;
Fig. 2 is the structural representation of a kind of DVB-S set-top box of the embodiment of the invention;
Fig. 3 is the schematic flow sheet of a kind of advertising business implementation method based on the DVB-S set-top box of the embodiment of the invention.
Embodiment
The present invention discloses a kind of advertising business implementation method based on the DVB-S set-top box, and DVB technology and IP technology are effectively merged, and carries out the transmission and the download of data by the IP technology, utilizes the DVB technology to decode and show, thereby realizes the download function of picture.
As shown in Figure 1, a kind of advertising business realization system based on the DVB-S set-top box for the embodiment of the invention comprises STB set-top box 11, server 12 and terminal equipment TV13.Wherein, server 12 can be file transfer protocol (FTP) server (FTPServer, File Transfer Protocol Server), and STB set-top box 11 is connected with server 12 by Internet.
Preserve a configuration file and can supply the picture file of upgrading accordingly at server 12 (such as ftp server).Configuration file be one comprise can for the upgrading the picture file characteristic information and the listing file of routing information.
As shown in Figure 2, be the structural representation of a kind of DVB-S set-top box of the embodiment of the invention, STB set-top box 11 further comprises processing unit 21, download unit 22 and network interface unit 23, wherein said processing unit 21, download unit 22 is connected with network interface unit 23 logic successively.
Described processing unit 21, it is prefabricated to software to be used for the username and password that the FTP address of server 12 and login is relevant.
Described download unit 22 connects the Internet network by network interface unit 23, by this Internet network connection service device 12.In STB set-top box 11 start-up courses, described download unit 22 is used for the FTP Server12 by File Transfer Protocol visit foundation, seeks configuration file in FTP Server12.And whether the picture file version number of describing in the comparative arrangement file is identical with the picture file version number that himself preserves, if version number is identical, does not then carry out picture and upgrades, and continues to start according to normal mode.If discovery version difference is then deposited the path according to the picture of describing in the configuration file and form carries out reading of picture, from ftp server 12, receive image data by File Transfer Protocol, store among the Flash of STB set-top box 11.
For example, configuration file is specified automatically, and title is fixed as download_setting.cfg, is an example of configuration file below:
0＝HW-Customer_id；Ver；etc\download\*.Jpg\Seq_Num\Duration；
1＝35001-01001；1；etc\download\1.Jpg\1\3s；
STB set-top box 11 can be according to the regular display ads picture of front-end configuration document definition when standby or cycle power.
To terminal equipment TV13, described terminal equipment 13 is used to carry out the demonstration of picture to STB set-top box 11 by decoding and displaying.
As shown in Figure 3, be the schematic flow sheet of a kind of advertising business implementation method based on the DVB-S set-top box of the embodiment of the invention, another embodiment of the present invention also discloses a kind of advertising business implementation method based on the DVB-S set-top box, comprises following content.
The STB set-top box connects ftp server by the Internet network.
Utilize the network interface of DVB-S product to pass through IP mode receiving advertisement business, and be shown on the terminal equipment TV by set top box decodes, the finally value-added service of bringing operation for retailer client improves product competitiveness.
Technical scheme of the present invention, with respect to IPTV (IPTV, the picture of the STB of Internet Protocol Television and DVB-C operator front end is downloaded, and has following obvious difference and advantage:
1) traditional IPTV service needed IPTV licence plate, access threshold is very high, and this programme does not need similar access threshold.
2) the huge headend equipment of IPTV service needed drops into and content collection input, and investment risk is huge for DVB-S retailer, and this programme hardware almost zero drops into, and only a PC gets final product as Server.
3) programme content of DVB-C is relatively fixing, the relatively fixing and sealing (this province of Cable network belongs to the transmission network of closed loop) of user group, and the program of DVB-S is unusually abundant, the user group is very open, model change is very fast, this also is the basis that the annual stable a large number of users colony of DVB-S product exists. so that the practicality of this programme is higher, user group and area coverage are more extensive like this, thereby have possessed the Partial Feature of advertising media.
4) original DVB-S is very high owing to TP transponder rent, and the satellite area coverage is also very limited, and this programme has utilized IP network, and all can be connected to the STB of internet and can realize, thereby have solved the great constraint of transmission channel.
5) competition between traditional DVB-S retailer mainly concentrates in the price war, and a lot of clients also need to pay great investment in advertising expense for the popularization of own new product. And the DVB-S STB that this programme at first can allow retailer client utilize oneself to sell is done propaganda for the new product of oneself, secondly, if customer group of certain scale, can cooperate with third party fully, for it provides with respect to the more preferential and efficient advertising results of television advertising, more than etc. can bring retailer client a kind of value-added enjoyment.
6) this programme has very strong autgmentability, such as realizing video ads business etc. future.
Claims (10)
1. the advertising business based on the satellite television set-top box realizes system, it is characterized in that, comprising: set-top box, and server and terminal equipment, wherein, set-top box is connected with server by Internet, wherein,
Described server is used to preserve a configuration file and can supplies the picture file of upgrading accordingly;
Shown in set-top box, be used for start-up course, visit described server by File Transfer Protocol, in described server, seek described configuration file, whether and it is identical with the picture file version number that himself preserves to contrast the picture file version number of describing in the described configuration file, if version number is identical, then do not carry out picture and upgrade, continue to start according to normal mode; If find the version difference, then deposit path and form according to the picture of describing in the described configuration file, from described server, receive image data, and store in the set-top box;
Described terminal equipment is used to carry out the demonstration of picture.
2. the system as claimed in claim 1 is characterized in that, described server is file transfer protocol (FTP) (FTP) server.
3. the system as claimed in claim 1 is characterized in that, described configuration file be one comprise can for the upgrading the picture file characteristic information and the listing file of routing information.
4. the advertising business implementation method based on the satellite television set-top box is characterized in that, comprising:
In the set-top box start-up course,, in server, seek configuration file by the server that the Internet access to netwoks is set up;
Whether the picture file version number that contrasts picture file version number and set-top box self preservation of describing in the described configuration file is identical;
If version number is identical, then do not carry out picture and upgrade, continue to start according to normal mode;
If find the version difference, then deposit path and form according to the picture of describing in the described configuration file, from described server, receive image data, and store in the set-top box;
Carry out the demonstration of picture by terminal equipment.
5. method as claimed in claim 4 is characterized in that, described server is file transfer protocol (FTP) (FTP) server.
6. method as claimed in claim 4 is characterized in that, described configuration file be one comprise can for the upgrading the picture file characteristic information and the listing file of routing information.
7. method as claimed in claim 4 is characterized in that, described set-top box receives described image data by File Transfer Protocol from described server.
8. method as claimed in claim 4 is characterized in that, described set-top box is when standby or cycle power, according to the regular display ads picture of front-end configuration document definition.
9. a set-top box is characterized in that, comprising: processing unit, and download unit and network interface unit, wherein said processing unit, download unit is connected with network interface unit logic successively, wherein,
Described network interface unit is used to connect the Internet network, and by this Internet network connection service device;
Described processing unit, it is prefabricated to software to be used for the username and password that the FTP address of described server and login is relevant;
Described download unit, be used in the set-top box start-up course, visit described server by File Transfer Protocol, in described server, seek configuration file, whether and it is identical with the picture file version number of described set-top box preservation to contrast the picture file version number of describing in the described configuration file, if version number is identical, then do not carry out picture and upgrade, continue to start according to normal mode; If find the version difference, then deposit path and form according to the picture of describing in the configuration file, from described server, receive image data, store among the Flash of described set-top box.
10. set-top box as claimed in claim 9 is characterized in that, described download unit receives image data by File Transfer Protocol from described server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200910188735 CN101710969B (en) | 2009-12-04 | 2009-12-04 | Method for realizing advertising business based on satellite set-top boxes and system and set-top box thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN 200910188735 CN101710969B (en) | 2009-12-04 | 2009-12-04 | Method for realizing advertising business based on satellite set-top boxes and system and set-top box thereof |
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| Publication Number | Publication Date |
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| CN101710969A true CN101710969A (en) | 2010-05-19 |
| CN101710969B CN101710969B (en) | 2013-07-24 |
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| CN 200910188735 Expired - Fee Related CN101710969B (en) | 2009-12-04 | 2009-12-04 | Method for realizing advertising business based on satellite set-top boxes and system and set-top box thereof |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102209270A (en) * | 2011-06-03 | 2011-10-05 | 深圳创维数字技术股份有限公司 | Advertisement playing system and method based on set top box |
| CN103051973A (en) * | 2012-12-07 | 2013-04-17 | 康佳集团股份有限公司 | Response method of smart television application store program |
| WO2013075338A1 (en) * | 2011-11-25 | 2013-05-30 | 华为技术有限公司 | Method for presenting custom content in set top box, and set top box |
| CN103391460A (en) * | 2013-07-18 | 2013-11-13 | 广州珠江数码集团有限公司 | Set top box information releasing method |
| CN103646036A (en) * | 2012-12-04 | 2014-03-19 | 乐视致新电子科技（天津）有限公司 | Automatic updating method for loading of advertising pictures |
| CN103812941A (en) * | 2014-02-21 | 2014-05-21 | 深圳市华曦达科技股份有限公司 | Smart terminal and smart synchronous updating system and method |
| CN106598618A (en) * | 2016-12-21 | 2017-04-26 | Tcl集团股份有限公司 | Method and system for realizing shutdown advertisement on the basis of Android system |
| CN103646036B (en) * | 2012-12-04 | 2018-08-31 | 乐视致新电子科技（天津）有限公司 | The automatic update method of carrying advertisement picture |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN2629371Y (en) * | 2003-02-12 | 2004-07-28 | 谭祝平 | Front-end system equipment and user terminal equipment for wired broadband business |
| CN100456805C (en) * | 2006-01-27 | 2009-01-28 | 中国科学院声学研究所 | A TFTP-based IPTV set-top box software network upgrade method |
| CN101197925B (en) * | 2007-12-24 | 2012-05-02 | 康佳集团股份有限公司 | Downloading method and implementation method of digital TV advertisement video |
| CN101447880A (en) * | 2008-12-19 | 2009-06-03 | 上海全景数字技术有限公司 | Method for pushing set-top box file |
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2009
- 2009-12-04 CN CN 200910188735 patent/CN101710969B/en not_active Expired - Fee Related
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102209270A (en) * | 2011-06-03 | 2011-10-05 | 深圳创维数字技术股份有限公司 | Advertisement playing system and method based on set top box |
| WO2013075338A1 (en) * | 2011-11-25 | 2013-05-30 | 华为技术有限公司 | Method for presenting custom content in set top box, and set top box |
| CN103535043A (en) * | 2011-11-25 | 2014-01-22 | 华为技术有限公司 | Method for presenting custom content in set top box, and set top box |
| US9420330B2 (en) | 2011-11-25 | 2016-08-16 | Huawei Technologies Co., Ltd. | Method for presenting custom content in set top box and set top box |
| CN103646036A (en) * | 2012-12-04 | 2014-03-19 | 乐视致新电子科技（天津）有限公司 | Automatic updating method for loading of advertising pictures |
| CN103646036B (en) * | 2012-12-04 | 2018-08-31 | 乐视致新电子科技（天津）有限公司 | The automatic update method of carrying advertisement picture |
| CN103051973A (en) * | 2012-12-07 | 2013-04-17 | 康佳集团股份有限公司 | Response method of smart television application store program |
| CN103391460A (en) * | 2013-07-18 | 2013-11-13 | 广州珠江数码集团有限公司 | Set top box information releasing method |
| CN103391460B (en) * | 2013-07-18 | 2016-09-28 | 广州珠江数码集团有限公司 | A kind of set top box information put-on method |
| CN103812941A (en) * | 2014-02-21 | 2014-05-21 | 深圳市华曦达科技股份有限公司 | Smart terminal and smart synchronous updating system and method |
| CN106598618A (en) * | 2016-12-21 | 2017-04-26 | Tcl集团股份有限公司 | Method and system for realizing shutdown advertisement on the basis of Android system |
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| CN101710969B (en) | 2013-07-24 |
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