CN101093568A - Multiform advertisement process method based on multimedia interactive terminals - Google Patents
Multiform advertisement process method based on multimedia interactive terminals Download PDFInfo
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- CN101093568A CN101093568A CNA2006100280582A CN200610028058A CN101093568A CN 101093568 A CN101093568 A CN 101093568A CN A2006100280582 A CNA2006100280582 A CN A2006100280582A CN 200610028058 A CN200610028058 A CN 200610028058A CN 101093568 A CN101093568 A CN 101093568A
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Abstract
A multi-type advertisement processing-method based on multimedia interactive terminal includes embedding video advertisement player and rich-media advertisement player in multimedia interactive terminal then combining video advertisement with rich-media advertisement.
Description
Technical field
The present invention relates to the advertisement disposal route,, specifically be meant in the multimedia terminal a kind of emerging multipleization advertisement performance form in conjunction with conventional ads and rich-media ads particularly based on the advertisement disposal route of multimedia interactive terminals.
Background technology
As everyone knows, what traditional television advertising, Focus Media and outdoor liquid crystal display advertisement were all adopted is TVC video playback form, reach advertisement and inform effect, such advertisement form is single, time is lacked (common is 5 seconds, 15 seconds, 30 seconds), so in the so short time, consume popular desire to purchase in order to excite, often to have in mind from little, comprehensive statement can not be arranged, like this consumption popular produce after the desire to purchase must to certain product or somewhere ability detailed get access to more information.
In the face of the demand, especially emerging like this medium to multimedia interactive terminals, better abundanter advertisement performance form must be arranged, satisfy better advertisement performance, reach better advertizing effect.
Summary of the invention
Purpose of the present invention for a kind of better abundanter advertisement performance form is provided, promptly provides a kind of multiple advertisement disposal route based on multimedia interactive terminals exactly.
Purpose of the present invention can be achieved through the following technical solutions: based on the multiple advertisement disposal route of multimedia interactive terminals, it is characterized in that, this method is included in and embeds video ads player, rich-media ads player in the multimedia interactive terminals, and video ads is combined with rich-media ads.
This method adopts following steps to carry out framework:
(1) embed the video ads player in multimedia interactive terminals, this video ads player is for playing the control of TVC video ads;
(2) embed the rich-media ads player in multimedia interactive terminals, this rich-media ads player is Flash player (Flash Player);
(3) above-mentioned video ads player is combined with the video ads and the rich-media ads of rich-media ads player.
Described rich-media ads comprises by the additional description information of the video ads of the mutual performance of Flash, at user feedback this advertisement or product.
Described additional description information for by Flash performance for the user provides mutual content, these descriptors can comprise detailed introduction, technical parameter, company profile, purchasing method, the operating experience of product.
Described user feedback for by Flash performance for the user provides mutual content, can comprise survey, experience feedback.
Compared with prior art, the multiple advertisement performance form of the present invention, comprise video ads, rich-media ads, i.e. TVC advertisement adds the increment advertising service of Rich Media's form, and the increment advertisement comprises the video ads additional description of using the Flash performance, at the User feedback collection of this advertisement etc.Video ads of the present invention is traditional television advertising form, it is the TVC advertisement, described Rich Media (Rich media) advertisement is a kind of of broadband advertisement, be meant except the instant broadcast that Online Video is provided, content itself can also comprise other resources such as webpage, picture, hyperlink, the broadcast synchronous with audio-visual work.Rich-media ads has greatly enriched the network media content of playing and the effect that presents, and also replenishes for the TVC advertisement provides better simultaneously.Here, based on the multiple advertisement performance form of multimedia interactive terminals, described rich-media ads has mainly used the Flash technology, reaches the complementary and increment of video ads alternately by Flash.
Description of drawings
Fig. 1 is the synoptic diagram that the present invention is based on the multiple advertisement disposal route of multimedia interactive terminals
Embodiment
The invention will be further described below in conjunction with drawings and the specific embodiments.
Referring to Fig. 1, present embodiment comprises video ads, rich-media ads based on the multiple advertisement performance form of multimedia interactive terminals.
For example certain client throws in electronic product advertisement first, so based on multimedia interactive terminals, at first can at the multimedia terminal distributing video advertisement, throw in rich-media ads at this electronic product more simultaneously according to the traditional tv advertising.
The content of this rich-media ads can comprise detailed introduction, technical parameter, 360 degree displayings, buying pattern, company introduction of this electronic product or the like, simultaneously can also be this production user experience Flash, the consumption masses can directly experience by the multimedia terminal like this, even the user directly orders this product etc. by the multimedia terminal.
The content of this rich-media ads can also comprise user feedback, survey etc.Can obtain consuming popular feedback by the multimedia terminal like this for this product.
In sum, the present invention should be based on the multiple advertisement performance form of multimedia interactive terminals, can realize the combination of video ads and rich-media ads, the abundant form of expression by rich-media ads can provide abundant more information and information for advertisement, by picture, audio frequency, video, three-dimensional display and media stream file advertising message is carried out omnibearing displaying.The abundant form of expression will be brought more income for the client, and multimedia interactive terminals also makes things convenient for and user interaction simultaneously, and the user can check corresponding information at any time.
Claims (5)
1. based on the multiple advertisement disposal route of multimedia interactive terminals, it is characterized in that this method is included in and embeds video ads player, rich-media ads player in the multimedia interactive terminals, and video ads is combined with rich-media ads.
2. the multiple advertisement disposal route based on multimedia interactive terminals according to claim 1 is characterized in that, this method adopts following steps to carry out framework:
(1) embed the video ads player in multimedia interactive terminals, this video ads player is for playing the control of TVC video ads;
(2) embed the rich-media ads player in multimedia interactive terminals, this rich-media ads player is Flash player (Flash Player);
(3) above-mentioned video ads player is combined with the video ads and the rich-media ads of rich-media ads player.
3. the multiple advertisement disposal route based on multimedia interactive terminals according to claim 2, it is characterized in that described rich-media ads comprises by the additional description information of the video ads of the mutual performance of Flash, at user feedback this advertisement or product.
4. the multiple advertisement disposal route based on multimedia interactive terminals according to claim 3, it is characterized in that, described additional description information for by Flash performance for the user provides mutual content, these descriptors can comprise detailed introduction, technical parameter, company profile, purchasing method, the operating experience of product.
5. the multiple advertisement disposal route based on multimedia interactive terminals according to claim 3 is characterized in that, described user feedback for by Flash performance for the user provides mutual content, can comprise survey, experience feedback.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100280582A CN101093568A (en) | 2006-06-22 | 2006-06-22 | Multiform advertisement process method based on multimedia interactive terminals |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100280582A CN101093568A (en) | 2006-06-22 | 2006-06-22 | Multiform advertisement process method based on multimedia interactive terminals |
Publications (1)
| Publication Number | Publication Date |
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| CN101093568A true CN101093568A (en) | 2007-12-26 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2006100280582A Pending CN101093568A (en) | 2006-06-22 | 2006-06-22 | Multiform advertisement process method based on multimedia interactive terminals |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102547460A (en) * | 2011-12-28 | 2012-07-04 | 北京奇艺世纪科技有限公司 | Rich media information display method and rich media information display device |
| CN101534325B (en) * | 2009-04-15 | 2012-11-14 | 深圳市融创天下科技股份有限公司 | Dynamic adjusting method of media object in rich media system |
| CN103165053A (en) * | 2011-12-12 | 2013-06-19 | 财团法人资讯工业策进会 | Interactive promotion information playing method and system |
| CN105469278A (en) * | 2015-11-19 | 2016-04-06 | 湖北睛彩视讯科技有限公司 | Cross-media advertisement launching system and cross-media advertisement launching method |
| CN113810867A (en) * | 2020-05-29 | 2021-12-17 | 中国电信股份有限公司 | Method, device and system for providing value added service in call and storage medium |
-
2006
- 2006-06-22 CN CNA2006100280582A patent/CN101093568A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101534325B (en) * | 2009-04-15 | 2012-11-14 | 深圳市融创天下科技股份有限公司 | Dynamic adjusting method of media object in rich media system |
| CN103165053A (en) * | 2011-12-12 | 2013-06-19 | 财团法人资讯工业策进会 | Interactive promotion information playing method and system |
| CN102547460A (en) * | 2011-12-28 | 2012-07-04 | 北京奇艺世纪科技有限公司 | Rich media information display method and rich media information display device |
| CN105469278A (en) * | 2015-11-19 | 2016-04-06 | 湖北睛彩视讯科技有限公司 | Cross-media advertisement launching system and cross-media advertisement launching method |
| CN113810867A (en) * | 2020-05-29 | 2021-12-17 | 中国电信股份有限公司 | Method, device and system for providing value added service in call and storage medium |
| CN113810867B (en) * | 2020-05-29 | 2023-04-07 | 中国电信股份有限公司 | Method, device and system for providing value added service in call and storage medium |
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