CN109801104A - A kind of advertising information methods of exhibiting of unaware - Google Patents
A kind of advertising information methods of exhibiting of unaware Download PDFInfo
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- CN109801104A CN109801104A CN201910034810.1A CN201910034810A CN109801104A CN 109801104 A CN109801104 A CN 109801104A CN 201910034810 A CN201910034810 A CN 201910034810A CN 109801104 A CN109801104 A CN 109801104A
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Abstract
This application provides a kind of advertising information methods of exhibiting of unaware.The method includes receiving target application enabled instruction, advertising information acquisition request is sent to the network equipment, the advertising information acquisition request includes target application identification information；It receives corresponding at least one the first advertising information of target application that the network equipment is returned based on advertising information acquisition request and preservation is to advertising information library；Screen locking instruction is received, loads the second advertising information extracted from advertising information library on the screen, wherein determines the second advertising information from at least one the first advertising informations in advertising information library.Can do not influence using in the case where, put out screen and carry out advertising information click, bright screen carries out advertising information displaying；Ad click and income are increased, is solved using showing that advertising information bring longer wait time influences user experience and overdue hit behavior in start-up course.
Description
[ technical field ] A method for producing a semiconductor device
The application relates to the field of Internet application, in particular to a method for displaying non-perception advertisement information.
[ background of the invention ]
With the rapid development of various software platforms, various advertisers tend to display their own advertisement information on various mobile phone APPs or computer applications.
In the existing process of displaying the advertisement information, the advertisement information is generally displayed to the user in the process of starting the program. This presentation process typically lasts for 3-5 seconds to attract the user to click on, which can affect the user experience if the user waits longer without being interested in the presented advertising information. Meanwhile, a skip button is generally provided on the advertisement display interface, but the button is generally not obvious or small, and a user can easily touch the advertisement display interface by mistake in the process of clicking the skip button to open a page corresponding to the advertisement information, so that the user needs to wait for the page to jump and open and then close the page to return to the application interface, further increasing the waiting time and influencing the user experience.
However, if the advertisement information is not presented to the user or the advertisement information presentation time is reduced, the advertisement click-through rate and revenue are affected.
[ summary of the invention ]
The application provides a non-perception advertisement information display method which is used for reasonably displaying advertisement information and solving the problems of influencing user experience and causing mistaken clicks.
One aspect of the present application provides an imperceptible advertisement information display method, which is applied to a user equipment terminal, and includes receiving a target application start instruction, and sending an advertisement information acquisition request to a network device, where the advertisement information acquisition request includes target application identification information; receiving at least one piece of first advertisement information corresponding to the target application returned by the network equipment based on the advertisement information acquisition request and storing the first advertisement information to an advertisement information base; and receiving a screen locking instruction, and loading second advertisement information extracted from an advertisement information base on a screen, wherein the advertisement information base determines the second advertisement information from at least one piece of first advertisement information.
In another aspect of the present application, a method for displaying an advertisement information without awareness is provided, which is applied to a network device side, and includes receiving an advertisement acquisition request sent after a user device side receives a target application start instruction; the advertisement acquisition request comprises target application identification information; returning at least one piece of first advertisement information corresponding to the target application to the user equipment end; and when the user equipment end receives a screen locking instruction, loading second advertisement information extracted from the advertisement information base on a screen, wherein the second advertisement information is determined from at least one piece of first advertisement information by the advertisement information base.
In another aspect of the present application, there is provided an apparatus, comprising: one or more processors; a storage device to store one or more programs that, when executed by the one or more processors, cause the one or more processors to implement any of the above-described methods.
In another aspect of the present application, a computer-readable storage medium is provided, on which a computer program is stored, wherein the program, when executed by a processor, implements any of the above-mentioned methods.
According to the technical scheme, the advertisement information is reasonably displayed, and the problems that user experience is influenced and mistaken clicking is caused are solved.
[ description of the drawings ]
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and those skilled in the art can also obtain other drawings according to the drawings without inventive labor.
Fig. 1 is a schematic flowchart of an imperceptible advertisement information presentation method applied to a user equipment according to some embodiments of the present application;
fig. 2 is a schematic flowchart of an imperceptible advertisement information displaying method applied to a network device according to some embodiments of the present application;
FIG. 3 is a block diagram of an exemplary computer system/server suitable for use in implementing embodiments of the present invention.
[ detailed description ] embodiments
To make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in some embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
In addition, the term "and/or" herein is only one kind of association relationship describing an associated object, and means that there may be three kinds of relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
Fig. 1 is a schematic flowchart of a method for displaying imperceptible advertisement information applied to a user equipment according to an embodiment of the present application, as shown in fig. 1, including:
in a preferred implementation manner of this embodiment, the user equipment terminal is a mobile terminal such as a mobile phone and a tablet computer, and the App application or the application program is installed on the user equipment terminal
Preferably, the network device side may be an advertisement service side corresponding to the App or the application program, and the service side providing other services for the App or the application program may be the same service side or different service sides.
In step S11, a target application start instruction is received, and an advertisement information acquisition request is sent to the network device, where the advertisement information acquisition request includes target application identification information.
Preferably, the target starting designation is received, and the advertisement information acquisition request is sent to the network device while the target application is started, wherein the advertisement information acquisition request comprises the target application identification information
Preferably, whether the advertisement information is cached locally in the target application is judged, if the advertisement information is not cached, an advertisement information acquisition request is sent to the network equipment, wherein the advertisement information acquisition request comprises target application identification information, so that the network equipment returns at least one piece of first advertisement information corresponding to the target application according to the target application identification information; and if the advertisement information is cached, storing at least one piece of advertisement information locally stored by the target application into an advertisement information base.
Preferably, the expiration time of the advertisement information may be set, and if the advertisement information is stored in the local cache but the cached advertisement information is expired, the local cache is cleared, and an advertisement information acquisition request is sent to the network device; and if the locally cached advertisement information is not expired, storing at least one piece of advertisement information locally stored by the target application to an advertisement information base.
Preferably, in this embodiment, the database in which the target application locally caches the advertisement information is not the same database as the advertisement information database.
In one preferred implementation of step S12,
and receiving at least one piece of first advertisement information corresponding to the target application returned by the network equipment based on the advertisement information acquisition request and storing the first advertisement information in an advertisement information base.
Preferably, the network device returns at least one piece of first advertisement information corresponding to the target application according to the target application identification information, so that the user equipment side displays the advertisement information.
Preferably, after the target application is started, the interface of the target application is displayed.
Preferably, after the target application is started, the main interface is displayed so that a user can operate on the main interface and receive and respond to an operation instruction input by the user, and this step is not different from the daily operation of the target application and is not described herein again.
In step S13, a screen locking instruction is received, and second advertisement information extracted from an advertisement information base is loaded on the screen, wherein the advertisement information base determines the second advertisement information from the at least one piece of first advertisement information.
And receiving a screen locking instruction, and loading second advertisement information extracted from the advertisement information base on the screen, so that the user is not influenced.
Preferably, the type of the second advertisement information is judged;
if the second advertisement information is of a display type, only displaying the second advertisement information, and displaying the second advertisement information after the second advertisement information is displayed;
and if the second advertisement information is of a click type, clicking the second advertisement information after screen locking, and not displaying the second advertisement information after screen lightening.
The display type and the click type are self attributes carried by the advertisement information and are determined by the network equipment terminal. And in the process of extracting second advertisement information from the advertisement information base, reading attribute information carried by the second advertisement information, and determining whether the second advertisement information belongs to a display type or a click type. If the advertisement is the display type, the second advertisement information can be displayed to the user after the screen is lightened; if the click type is adopted, only the click of the user is simulated and is not shown.
Preferably, at least one piece of first advertisement information is stored in the advertisement information base, and each time a screen locking instruction is received, one piece of advertisement information is loaded on a screen, that is, one piece of second advertisement information is determined from at least one piece of first advertisement information.
Preferably, the determining process may be implemented by an advertisement information base, or may be implemented by a target application, which is not specifically limited herein, and in this embodiment, the example is that the advertisement base determines the second advertisement information from at least one piece of first advertisement information.
Preferably, when only one piece of first advertisement information is stored in the advertisement information base, the first advertisement information is determined as second advertisement information to be loaded;
when a plurality of pieces of first advertisement information are stored in the advertisement information base, determining a piece of second advertisement information from the plurality of pieces of first advertisement information for loading according to a preset rule; the preset rule comprises at least one of generation time, advertisement type, advertisement content and user interest.
For example, the first advertisement information is sequenced according to the generation time of the advertisement information, and a piece of second advertisement information is sequentially determined from the plurality of pieces of first advertisement information for loading;
for example, according to the type of advertisement information, selecting advertisement information of one advertisement type as second advertisement information for loading from the plurality of pieces of first advertisement information each time, for example, advertisements of types such as pictures, videos and the like are selected, the advertisements of the picture types are selected this time, and when the advertisements are selected again, the advertisements of the video types are selected;
for example, according to the content of the advertisement information, the advertisement information of one content is selected from the plurality of pieces of first advertisement information each time as the second advertisement information for loading, such as the advertisement of the contents of shopping, games, catering and the like, the advertisement of the shopping content is selected this time, and when the advertisement is selected again, the advertisement of the game content is selected.
For example, a plurality of pieces of first advertisement information of farmers in the advertisement information base are sorted according to the user's preference degree for different types of advertisement information, and the advertisement information with the highest sorting order is selected as the second advertisement information for loading.
Preferably, the first advertisement information in the advertisement information base can be selected sequentially or randomly to be determined as the second advertisement information needing to be loaded.
In a preferred embodiment of the present application,
preferably, the first advertisement information is returned by the network equipment according to the user's preference degree for different types of advertisement information.
Preferably, the advertisement information acquisition request further includes: the user equipment terminal identification or the user identification of the user equipment terminal; and the network equipment end determines the corresponding user according to the user equipment end identification or the user identification of the user equipment end.
Preferably, the click condition of the second advertisement information displayed after the screen is lightened by the user can be sent to the network equipment terminal, so that the network equipment terminal can count the favorite degree of the user on different types of advertisement information, and further can push the first advertisement information of the favorite advertisement type of the user.
Preferably, the user-set preference degrees for different types of advertisement information may be sent to the network device side, so that the network device side pushes the first advertisement information of the advertisement types preferred by the user according to the user preference degrees for different types of advertisements. For example, the user may set favorite advertisement types and non-favorite advertisement types in setting options provided by the advertisement information base interface. And sending the favorite advertisement types and the non-favorite advertisement types set by the user to a network equipment end so that the network equipment end pushes first advertisement information of the favorite advertisement types of the user.
In the step, the first advertisement information is returned according to the user's liking degree of different types of advertisement information, so that the secondary display rate and click rate of the advertisement information can be improved.
Through the step, the advertisement information is not displayed to the user during or after the target application is started, but the advertisement information is stored in the advertisement information base. The method and the device avoid overlong waiting time caused by advertisement display in the starting process of the target application and avoid error click on the advertisement display page.
By the embodiment of the invention, the advertisement information can be sent to the user equipment end, so that the user equipment end completes the advertisement information simulated click behavior in a mode that the user does not sense under the screen locking state, and the advertisement click times and the advertisement income are increased; user waiting and wrong clicking caused by displaying the advertisement information in the starting process of the target application are avoided; and the bright screen display function of the advertisement information is provided for the user, and the secondary display rate and click rate of the advertisement are improved.
Fig. 2 is a schematic flowchart of a method for displaying unaware advertisement information applied to a network device according to an embodiment of the present application, and as shown in fig. 2, the method includes:
in a preferred implementation manner of this embodiment, the user equipment terminal is a mobile terminal such as a mobile phone and a tablet computer, and the App application or application program is installed on the user equipment terminal. The network device terminal may be an advertisement service terminal corresponding to the App or the application program, and may be the same service terminal as or different from a service terminal providing other services for the App or the application program.
In step S21, receiving an advertisement acquisition request sent by the user equipment after receiving the target application start instruction; the advertisement acquisition request includes target application identification information.
Preferably, the advertisement information acquisition request is sent to the network device when the user equipment receives a target start instruction and starts the target application; the advertisement information acquisition request includes target application identification information
Preferably, the user equipment side firstly judges whether the advertisement information is cached locally in the target application, and if the advertisement information is not cached, the user equipment side sends an advertisement information acquisition request to the network equipment, wherein the advertisement information acquisition request comprises target application identification information, so that the network equipment returns at least one piece of first advertisement information corresponding to the target application according to the target application identification information; and if the advertisement information is cached, storing at least one piece of advertisement information locally stored by the target application into an advertisement information base.
Preferably, the expiration time of the advertisement information may be set, and if the advertisement information of the local cache is expired, the local cache is cleared, and an advertisement information acquisition request is sent to the network device; and if the locally cached advertisement information is not expired, storing at least one piece of advertisement information locally stored by the target application to an advertisement information base.
Preferably, in this embodiment, the database in which the target application locally caches the advertisement information is not the same database as the advertisement information database.
In one preferred implementation of step S22,
and returning at least one piece of first advertisement information corresponding to the target application to the user equipment terminal so as to facilitate the advertisement information display of the user equipment terminal.
Preferably, the network device returns at least one piece of first advertisement information corresponding to the target application according to the target application identification information, so that the user equipment side displays the advertisement information.
Preferably, the first advertisement information is returned by the network equipment according to the user's preference degree for different types of advertisement information.
Preferably, the advertisement information acquisition request further includes: the user equipment terminal identification or the user identification of the user equipment terminal; and the network equipment terminal determines a corresponding user according to the user equipment terminal identification or the user identification of the user equipment terminal.
Preferably, the network equipment side can receive the click condition of the second advertisement information displayed after the screen is lightened by the user, count the favorite degree of the user on different types of advertisement information, and further push the first advertisement information of the advertisement type favorite by the user.
Preferably, the network device side may receive the degree of liking of different types of advertisement information set by the user, and push the first advertisement information of the advertisement type favored by the user according to the degree of liking of the different types of advertisements by the user. For example, the user may set favorite advertisement types and non-favorite advertisement types in setting options provided by the advertisement information base interface. The network equipment receives the favorite advertisement type and the non-favorite advertisement type set by the user, and pushes first advertisement information of the favorite advertisement type of the user.
Preferably, the user equipment receives the screen locking instruction, and loads the second advertisement information extracted from the advertisement information base on the screen, wherein the advertisement information base determines the second advertisement information from the at least one piece of first advertisement information.
And receiving a screen locking instruction, and loading second advertisement information extracted from the advertisement information base on the screen, so that the user is not influenced.
Preferably, the type of the second advertisement information is judged;
if the second advertisement information is of a display type, only displaying the second advertisement information, and displaying the second advertisement information after the second advertisement information is displayed;
and if the second advertisement information is of a click type, clicking the second advertisement information after screen locking, and not displaying the second advertisement information after screen lightening.
The display type and the click type are self attributes carried by the advertisement information and are determined by the network equipment terminal. And in the process of extracting second advertisement information from the advertisement information base, reading attribute information carried by the second advertisement information, and determining whether the second advertisement information belongs to a display type or a click type. If the advertisement is the display type, the second advertisement information can be displayed to the user after the screen is lightened; if the click type is adopted, only the click of the user is simulated and is not shown.
Preferably, at least one piece of first advertisement information is stored in the advertisement information base, and each time a screen locking instruction is received, one piece of advertisement information is loaded on a screen, that is, one piece of second advertisement information is determined from at least one piece of first advertisement information.
Preferably, the determining process may be implemented by an advertisement information base, or may be implemented by a target application, which is not specifically limited herein, and in this embodiment, the example is that the advertisement base determines the second advertisement information from at least one piece of first advertisement information.
Preferably, when only one piece of first advertisement information is stored in the advertisement information base, the first advertisement information is determined as second advertisement information to be loaded;
when a plurality of pieces of first advertisement information are stored in the advertisement information base, determining a piece of second advertisement information from the plurality of pieces of first advertisement information for loading according to a preset rule; the preset rule comprises at least one of generation time, advertisement type, advertisement content and user interest.
For example, the first advertisement information is sequenced according to the generation time of the advertisement information, and a piece of second advertisement information is sequentially determined from the plurality of pieces of first advertisement information for loading;
for example, according to the type of advertisement information, selecting advertisement information of one advertisement type as second advertisement information for loading from the plurality of pieces of first advertisement information each time, for example, advertisements of types such as pictures, videos and the like are selected, the advertisements of the picture types are selected this time, and when the advertisements are selected again, the advertisements of the video types are selected;
for example, according to the content of the advertisement information, the advertisement information of one content is selected from the plurality of pieces of first advertisement information each time as the second advertisement information for loading, such as the advertisement of the contents of shopping, games, catering and the like, the advertisement of the shopping content is selected this time, and when the advertisement is selected again, the advertisement of the game content is selected.
For example, a plurality of pieces of first advertisement information of farmers in the advertisement information base are sorted according to the user's preference degree for different types of advertisement information, and the advertisement information with the highest sorting order is selected as the second advertisement information for loading.
Preferably, the first advertisement information in the advertisement information base can be selected sequentially or randomly to be determined as the second advertisement information needing to be loaded.
By the embodiment of the invention, the advertisement information can be sent to the user equipment end, so that the user equipment end completes the advertisement information simulated click behavior in a mode that the user does not sense under the screen locking state, and the advertisement click times and the advertisement income are increased; user waiting and wrong clicking caused by displaying the advertisement information in the starting process of the target application are avoided; and the bright screen display function of the advertisement information is provided for the user, and the secondary display rate and click rate of the advertisement are improved.
Fig. 3 illustrates a block diagram of an exemplary computer system/server 012 suitable for use in implementing embodiments of the invention. The computer system/server 012 shown in fig. 3 is only an example, and should not bring any limitations to the function and the scope of use of the embodiments of the present invention.
As shown in fig. 3, the computer system/server 012 is embodied as a general purpose computing device. The components of computer system/server 012 may include, but are not limited to: one or more processors or processing units 016, a system memory 028, and a bus 018 that couples various system components including the system memory 028 and the processing unit 016.
Bus 018 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, or a local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Computer system/server 012 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer system/server 012 and includes both volatile and nonvolatile media, removable and non-removable media.
System memory 028 can include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)030 and/or cache memory 032. The computer system/server 012 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 034 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 3, commonly referred to as a "hard drive"). Although not shown in FIG. 3, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be connected to bus 018 via one or more data media interfaces. Memory 028 can include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the present invention.
Program/utility 040 having a set (at least one) of program modules 042 can be stored, for example, in memory 028, such program modules 042 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof might include an implementation of a network environment. Program modules 042 generally perform the functions and/or methodologies of embodiments of the present invention as described herein.
The computer system/server 012 may also communicate with one or more external devices 014 (e.g., keyboard, pointing device, display 024, etc.), hi the present invention, the computer system/server 012 communicates with an external radar device, and may also communicate with one or more devices that enable a user to interact with the computer system/server 012, and/or with any device (e.g., network card, modem, etc.) that enables the computer system/server 012 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 022. Also, the computer system/server 012 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via the network adapter 020. As shown in fig. 3, the network adapter 020 communicates with the other modules of the computer system/server 012 via bus 018. It should be appreciated that although not shown in fig. 3, other hardware and/or software modules may be used in conjunction with the computer system/server 012, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 016 executes the programs stored in the system memory 028, thereby performing the functions and/or methods of the described embodiments of the present invention.
The computer program described above may be provided in a computer storage medium encoded with a computer program that, when executed by one or more computers, causes the one or more computers to perform the method flows and/or apparatus operations shown in the above-described embodiments of the invention.
With the development of time and technology, the meaning of media is more and more extensive, and the propagation path of computer programs is not limited to tangible media any more, and can also be downloaded from a network directly and the like. Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (11)
1. A method for displaying non-perception advertisement information is applied to a user equipment terminal, and is characterized by comprising the following steps:
receiving a target application starting instruction, and sending an advertisement information acquisition request to network equipment, wherein the advertisement information acquisition request comprises target application identification information;
receiving at least one piece of first advertisement information corresponding to the target application returned by the network equipment based on the advertisement information acquisition request and storing the first advertisement information to an advertisement information base;
and receiving a screen locking instruction, and loading second advertisement information extracted from an advertisement information base on a screen, wherein the advertisement information base determines the second advertisement information from at least one piece of first advertisement information.
2. The method of claim 1, wherein receiving a screen locking instruction, and loading the second advertisement information extracted from the advertisement information base on the screen comprises:
judging the type of the second advertisement information;
if the second advertisement information is of a display type, only displaying the second advertisement information, and displaying the second advertisement information after the second advertisement information is displayed;
and if the second advertisement information is of a click type, clicking the second advertisement information after screen locking, and not displaying the second advertisement information after screen lightening.
3. The method of claim 2, wherein the determining the second advertisement information from the at least one first advertisement information by the advertisement information base comprises:
when only one piece of first advertisement information is stored in the advertisement information base, determining the first advertisement information as second advertisement information needing to be loaded;
when a plurality of pieces of first advertisement information are stored in the advertisement information base, one piece of second advertisement information is determined from the plurality of pieces of first advertisement information according to a preset rule and is used for loading.
4. The method of claim 3, wherein the preset rule comprises at least any one of:
generation time, advertisement type, advertisement content, user interests.
5. The method of claim 1, wherein the advertisement information acquisition request further comprises: the user equipment terminal identification or the user identification of the user equipment terminal.
6. The method of claim 5, wherein the first advertisement information is returned by a network device according to a user's preference for different types of advertisement information, and wherein the user is determined by the network device according to the user device identifier or a user identifier of the user device.
7. The method of claim 5, further comprising:
sending the click condition of the second advertisement information displayed after the screen is lightened to a network equipment end by the user so that the network equipment end can count the user's preference degree to different types of advertisement information; or,
and sending the favorite degree of different types of advertisement information set by the user to the network equipment terminal.
8. A method for displaying non-perception advertisement information is applied to a network equipment terminal, and is characterized by comprising the following steps:
receiving an advertisement acquisition request sent after a user equipment terminal receives a target application starting instruction; the advertisement acquisition request comprises target application identification information;
returning at least one piece of first advertisement information corresponding to the target application to the user equipment end; wherein,
the first advertisement information is received by the user equipment end and stored in an advertisement information base, when the user equipment end receives a screen locking instruction, second advertisement information extracted from the advertisement information base is loaded on a screen, and the second advertisement information is determined from at least one piece of first advertisement information by the advertisement information base.
9. The method of claim 8, further comprising:
receiving the click condition of the second advertisement information displayed after the second advertisement information is displayed on the screen, which is sent by the user equipment terminal, and counting the user's preference degree on different types of advertisement information; or,
receiving the favorite degree of different types of advertisement information set by a user and sent by a user equipment terminal;
and returning the first advertisement information to the user equipment terminal according to the user's preference degree on different types of advertisement information.
10. An apparatus, characterized in that the apparatus comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-9.
11. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 8.
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