CN109087121A

CN109087121A - Marketing message release platform construction method and device

Info

Publication number: CN109087121A
Application number: CN201810633786.9A
Authority: CN
Inventors: 汪凡
Original assignee: Alibaba Group Holding Ltd
Current assignee: Advanced New Technologies Co Ltd; Advantageous New Technologies Co Ltd
Priority date: 2018-06-20
Filing date: 2018-06-20
Publication date: 2018-12-25
Also published as: TWI752303B; WO2019242343A1; TW202001735A

Abstract

This specification embodiment discloses a kind of marketing message release platform construction method, marketing message put-on method, marketing message cut-in method, marketing message release platform construction device, marketing message delivery device, marketing message access device, marketing message and provides system, server, client and electronic equipment, which includes: the marketing message for acquiring trade company；By setting matching rule, which is matched with the red-letter day in the red-letter day event base pre-established, obtains match information；The setting matching rule includes the mapping relations of the red-letter day and merchandise related information；The degree of association of the marketing message Yu the red-letter day is calculated according to the match information；The marketing event in the red-letter day is generated according to the degree of association and the marketing message；The marketing event is used to export the relevant information of the commodity in the marketing message according to the access request information triggering for corresponding to the red-letter day.

Description

Marketing message release platform construction method and device

Technical field

This specification example scheme belongs to field of computer technology more particularly to a kind of building of marketing message release platform Method, marketing message put-on method, marketing message cut-in method, marketing message release platform construction device, marketing message are launched Device, marketing message access device, marketing message provide system, server, client and electronic equipment.

Background technique

With continuing to bring out for user demand, software supplier needs to be capable of providing not for different user demands research and development With the software product of information service, for example, overseas trip user provides the cross-border trip information service platform of shopping information overseas.For Exploitation is a to provide the software product of information service, and software company usually requires oneself maintenance bulk information, this can significantly increase Add the cost of software supplier.Moreover, for some special user demands or in order to provide better information service, by In being difficult to obtain required information from the data of magnanimity, the development difficulty of software product is greatly increased, or even is difficult to form.

Therefore, a kind of solution of information costs that can reduce software supplier is needed in the industry.

Summary of the invention

This specification embodiment is designed to provide a kind of marketing message release platform construction method, marketing message dispensing side Method, marketing message cut-in method, marketing message release platform construction device, marketing message delivery device, marketing message access dress Set, marketing message provides system, server, client and electronic equipment, access can be provided for information service software product and believed Breath, reduces the cost of software supplier.

A kind of marketing message release platform construction method of this specification embodiment offer, marketing message put-on method, battalion Sell information access method, marketing message release platform construction device, marketing message delivery device, marketing message access device, battalion Information providing system, server, client and electronic equipment is sold to realize including following manner:

The marketing message release platform construction method of one embodiment of this specification, comprising: acquire the marketing message of trade company；It presses Matching rule is set, the marketing message is matched with the red-letter day in the red-letter day event base pre-established, obtains matching letter Breath；The setting matching rule includes the mapping relations of the red-letter day and merchandise related information；It is calculated according to the match information The degree of association of the marketing message and the red-letter day；The marketing in the red-letter day is generated according to the degree of association and the marketing message Event；The marketing event is used to be exported in the marketing message according to the access request information triggering for corresponding to the red-letter day The relevant information of commodity.

The marketing message put-on method of another embodiment of this specification, comprising: receiving includes user locations information and user The access request information of temporal information, and according to the user locations information and the user time information from the section pre-established Lookup red-letter day in day event base；Corresponding marketing event, output and the section found are triggered according to the red-letter day found The relevant information of the commodity for the trade company that day matches；The marketing event is the described of the red-letter day found according to and acquisition The degree of association of the marketing message of trade company and the marketing message generate；The degree of association is the red-letter day found according to and institute The match information for stating marketing message is calculated；The match information be by setting matching rule by the marketing message with it is described The red-letter day found is matched to obtain；The setting matching rule includes the red-letter day found and merchandise related information Mapping relations.

The marketing message cut-in method of another embodiment of this specification, comprising: sending includes user locations information and user The access request information of temporal information, and receive the marketing impression information returned according to the access request information；The marketing Impression information is the marketing thing in the red-letter day found from the red-letter day event base pre-established according to the access request information Part is returned after being triggered；The marketing event is the pass of the marketing message of the red-letter day found according to and the trade company of acquisition Connection degree and the marketing message generate；The degree of association is the matching letter of the red-letter day and marketing message found according to Breath is calculated；The match information is to carry out the marketing message and red-letter day for finding by setting matching rule With obtaining；The setting matching rule includes the mapping relations in the red-letter day and merchandise related information found；According to setting Display mode shows the marketing impression information.

The marketing message release platform construction device of another embodiment of this specification, comprising: information acquisition module is used for: Acquire the marketing message of trade company；Information matches module, is used for: by setting matching rule, by the marketing message with pre-establish Red-letter day event base in red-letter day matched, obtain match information；The setting matching rule includes the red-letter day and commodity The mapping relations of relevant information；Degree of association generation module, is used for: according to the match information calculate the marketing message with it is described The degree of association in red-letter day；Event generation module, is used for: the marketing in the red-letter day is generated according to the degree of association and the marketing message Event；The marketing event is used to be exported in the marketing message according to the access request information triggering for corresponding to the red-letter day The relevant information of commodity.

The marketing message delivery device of another embodiment of this specification, comprising: request receiving module is used for: reception includes The access request information of user locations information and user time information, and according to the user locations information and the user time Information is from the lookup red-letter day in the red-letter day event base pre-established；Marketing putting module, is used for: being triggered according to the red-letter day found Corresponding marketing event, the relevant information of the commodity for the trade company that output matches with the red-letter day found；The marketing thing Part is that the degree of association of the marketing message of the trade company of the red-letter day found according to and acquisition and the marketing message generate； The degree of association is that the match information of the red-letter day and marketing message found according to is calculated；The match information It is to be matched to obtain with the red-letter day found by the marketing message by setting matching rule；The setting matching rule Mapping relations including the red-letter day found and merchandise related information.

The marketing message access device of another embodiment of this specification, comprising: information receiving module is used for: transmission includes The access request information of user locations information and user time information, and receive the marketing returned according to the access request information Impression information；The marketing impression information is being searched from the red-letter day event base pre-established according to the access request information To red-letter day marketing event be triggered after be returned；The marketing event is the red-letter day found according to and the quotient of acquisition The degree of association of the marketing message at family and the marketing message generate；The degree of association be red-letter day for being found according to it is described The match information of marketing message is calculated；The match information is to look into the marketing message with described by setting matching rule The red-letter day found is matched to obtain；The setting matching rule includes reflecting for the red-letter day found and merchandise related information Penetrate relationship；Information display module is used for: showing the marketing impression information according to setting display mode.

The marketing message of another embodiment of this specification provides system, comprising: marketing message delivery device, comprising: request Receiving module is used for: receiving the access request information comprising user locations information and user time information, and according to the user Location information and the user time information are from the lookup red-letter day in the red-letter day event base pre-established；Marketing putting module, is used In: corresponding marketing event, the quotient for the trade company that output matches with the red-letter day found are triggered according to the red-letter day found The relevant information of product；The marketing event is the pass of the marketing message of the trade company of the red-letter day found according to and acquisition Connection degree and the marketing message generate；The degree of association is the matching letter of the red-letter day and marketing message found according to Breath is calculated；The match information is to carry out the marketing message and red-letter day for finding by setting matching rule With obtaining；The setting matching rule includes the mapping relations in the red-letter day and merchandise related information found；Marketing message Access device, comprising: information receiving module is used for: the access request information is sent, and receives and is believed according to the access request Cease the marketing impression information returned；Information display module is used for: showing the marketing impression information according to setting display mode.

The server of another embodiment of this specification, including processor and depositing for storage processor executable instruction Reservoir, the processor are realized when executing described instruction: acquiring the marketing message of trade company；By setting matching rule, by the battalion Pin information is matched with the red-letter day in the red-letter day event base pre-established, obtains match information；The setting matching rule packet Include the mapping relations of the red-letter day and merchandise related information；The marketing message and the red-letter day are calculated according to the match information The degree of association；The marketing event in the red-letter day is generated according to the degree of association and the marketing message；The marketing event is used for The relevant information of the commodity in the marketing message is exported according to the access request information triggering for corresponding to the red-letter day.

The client of another embodiment of this specification, including processor and depositing for storage processor executable instruction Reservoir, the processor are realized when executing described instruction: acquiring the marketing message of trade company；By setting matching rule, by the battalion Pin information is matched with the red-letter day in the red-letter day event base pre-established, obtains match information；The setting matching rule packet Include the mapping relations of the red-letter day and merchandise related information；The marketing message and the red-letter day are calculated according to the match information The degree of association；The marketing event in the red-letter day is generated according to the degree of association and the marketing message；The marketing event is used for The relevant information of the commodity in the marketing message is exported according to the access request information triggering for corresponding to the red-letter day.

The electronic equipment of another embodiment of this specification, including the executable finger of display screen, processor and storage processor The memory of order, the processor are realized when executing described instruction: acquiring the marketing message of trade company；It, will by setting matching rule The marketing message is matched with the red-letter day in the red-letter day event base pre-established, obtains match information；The setting matching Rule includes the mapping relations in the red-letter day and merchandise related information；The marketing message and institute are calculated according to the match information State the degree of association in red-letter day；The marketing event in the red-letter day is generated according to the degree of association and the marketing message；The marketing thing Part is used to export the relevant information of the commodity in the marketing message according to the access request information triggering for corresponding to the red-letter day.

The server of another embodiment of this specification, including processor and depositing for storage processor executable instruction Reservoir, the processor are realized when executing described instruction: being received the access comprising user locations information and user time information and asked Seek information, and according to the user locations information and the user time information from the lookup in the red-letter day event base pre-established Red-letter day；Corresponding marketing event is triggered according to the red-letter day found, the trade company that output matches with the red-letter day found The relevant information of commodity；The marketing event is the marketing message of the trade company of the red-letter day found according to and acquisition The degree of association and the marketing message generate；The degree of association is the red-letter day found according to and the matching of the marketing message Information is calculated；The match information is to carry out the marketing message and the red-letter day found by setting matching rule Matching obtains；The setting matching rule includes the mapping relations in the red-letter day and merchandise related information found.

The client of another embodiment of this specification, including processor and depositing for storage processor executable instruction Reservoir, the processor are realized when executing described instruction: being received the access comprising user locations information and user time information and asked Seek information, and according to the user locations information and the user time information from the lookup in the red-letter day event base pre-established Red-letter day；Corresponding marketing event is triggered according to the red-letter day found, the trade company that output matches with the red-letter day found The relevant information of commodity；The marketing event is the marketing message of the trade company of the red-letter day found according to and acquisition The degree of association and the marketing message generate；The degree of association is the red-letter day found according to and the matching of the marketing message Information is calculated；The match information is to carry out the marketing message and the red-letter day found by setting matching rule Matching obtains；The setting matching rule includes the mapping relations in the red-letter day and merchandise related information found.

The electronic equipment of another embodiment of this specification, including the executable finger of display screen, processor and storage processor The memory of order, the processor are realized when executing described instruction: receiving includes user locations information and user time information Access request information, and according to the user locations information and the user time information from the red-letter day event base pre-established Lookup red-letter day；Corresponding marketing event is triggered according to the red-letter day found, what output matched with the red-letter day found The relevant information of the commodity of trade company；The marketing event is the marketing of the trade company of the red-letter day found according to and acquisition The degree of association of information and the marketing message generate；The degree of association is the red-letter day found according to and the marketing message Match information be calculated；The match information is by setting matching rule by the marketing message and the section found Day is matched to obtain；The setting matching rule includes the mapping relations in the red-letter day and merchandise related information found.

The server of another embodiment of this specification, including processor and depositing for storage processor executable instruction Reservoir, the processor are realized when executing described instruction: being sent the access comprising user locations information and user time information and asked Information is sought, and receives the marketing impression information returned according to the access request information；The marketing impression information is in basis The access request information is returned after being triggered from the marketing event in the red-letter day found in the red-letter day event base pre-established； The marketing event is the degree of association and marketing letter of the marketing message of the red-letter day found according to and the trade company of acquisition Breath generates；The degree of association is that the match information of the red-letter day and marketing message found according to is calculated；It is described Match information is to be matched to obtain with the red-letter day found by the marketing message by setting matching rule；The setting Matching rule includes the mapping relations in the red-letter day and merchandise related information found；According to setting display mode show described in Marketing impression information.

The client of another embodiment of this specification, including processor and depositing for storage processor executable instruction Reservoir, the processor are realized when executing described instruction: being sent the access comprising user locations information and user time information and asked Information is sought, and receives the marketing impression information returned according to the access request information；The marketing impression information is in basis The access request information is returned after being triggered from the marketing event in the red-letter day found in the red-letter day event base pre-established； The marketing event is the degree of association and marketing letter of the marketing message of the red-letter day found according to and the trade company of acquisition Breath generates；The degree of association is that the match information of the red-letter day and marketing message found according to is calculated；It is described Match information is to be matched to obtain with the red-letter day found by the marketing message by setting matching rule；The setting Matching rule includes the mapping relations in the red-letter day and merchandise related information found；According to setting display mode show described in Marketing impression information.

The electronic equipment of another embodiment of this specification, including the executable finger of display screen, processor and storage processor The memory of order, the processor are realized when executing described instruction: sending includes user locations information and user time information Access request information, and receive the marketing impression information returned according to the access request information；The marketing impression information is After being triggered according to the access request information from the marketing event in the red-letter day found in the red-letter day event base pre-established It is returned；The marketing event is the degree of association of the marketing message of the red-letter day found according to and the trade company of acquisition and described Marketing message generates；The degree of association is that the match information of the red-letter day and marketing message found according to calculates It arrives；The match information is to be matched to obtain with the red-letter day found by the marketing message by setting matching rule； The setting matching rule includes the mapping relations in the red-letter day and merchandise related information found；According to setting display mode Show the marketing impression information.

The marketing message release platform construction method of this specification embodiment, marketing message put-on method, marketing message connect Enter method, marketing message release platform construction device, marketing message delivery device, marketing message access device, marketing message to mention It can be according to section by matching the marketing message of trade company with red-letter day for system, server, client and electronic equipment The scene of day exports corresponding goods marketing information, being capable of basis by calculating the marketing message and the degree of association in red-letter day of trade company Degree of association size filters out and the more matched marketing message of red-letter day scene, thus, this theory from the marketing message of a large amount of trade company Marketing message needed for bright book can be realized offer red-letter day scene, is accessed to information service software product, and it is public to reduce software development The cost of department.

Detailed description of the invention

In order to illustrate more clearly of this specification embodiment or technical solution in the prior art, below will to embodiment or Attached drawing needed to be used in the description of the prior art is briefly described, it should be apparent that, the accompanying drawings in the following description is only The some embodiments recorded in this specification, for those of ordinary skill in the art, in not making the creative labor property Under the premise of, it is also possible to obtain other drawings based on these drawings.

Fig. 1 shows the application scenario diagram of the marketing message release platform of this specification offer in practical applications.

Fig. 2 is the flow diagram of the marketing message release platform construction method of one embodiment of this specification.

Fig. 3 shows the interaction figure relevant to marketing message release platform of one embodiment of this specification.

Fig. 4 is the flow diagram of the marketing message put-on method of one embodiment of this specification.

Fig. 5 is the flow diagram of the marketing message cut-in method of one embodiment of this specification.

Fig. 6 is the structural schematic diagram of the marketing message release platform construction device of one embodiment of this specification.

Fig. 7 is the structural schematic diagram of the marketing message delivery device of one embodiment of this specification.

Fig. 8 is the structural schematic diagram of the marketing message access device of one embodiment of this specification.

Fig. 9 is that the marketing message of one embodiment of this specification provides the structural schematic diagram of system.

Figure 10 is that the marketing message of one embodiment of this specification provides the structural schematic diagram of system.

Specific embodiment

In order to make those skilled in the art more fully understand the technical solution in this specification, below in conjunction with this explanation Attached drawing in book embodiment is clearly and completely described the technical solution in this specification embodiment, it is clear that described Embodiment be only a part of the embodiment in this specification, instead of all the embodiments.Base in this manual one A or multiple embodiments, every other reality obtained by those of ordinary skill in the art without making creative efforts Example is applied, the range of this specification embodiment protection all should belong to.

Firstly, the technical solution scene in practical applications that this specification provides is introduced.

Fig. 1 shows the application scenario diagram of the marketing message release platform of this specification offer in practical applications.Such as Fig. 1 Shown, marketing message release platform 100 crawls the marketing message of many trade companies by network from the merchant website 200 in the whole world, will Marketing message and the red-letter day preset in red-letter day list are matched, and matching result can be stored in database 101. Wherein, marketing message includes merchant information, merchandise news, favor information etc..Marketing message is consolidated either crawling in advance There is information, can also crawl to obtain increment information in real time.Red-letter day and place, date in red-letter day list etc. are related.When user is clear Look at information service platform 300 when, user's portrait is sent to marketing message release platform 100 by information service platform 300, marketing letter It ceases release platform 100 and corresponding marketing message is delivered to information service platform 300.Wherein, user's portrait may include user Location, current date, user preference etc..Marketing message release platform 100 can learn that red-letter day believes according to the current date Breath may search for the relevant information to corresponding preferential commodity according to festival information from database 101, so as to will be preferential The relevant information of commodity is exported to information service platform 300.

Wherein, marketing message release platform 100 is to be implemented in server, for example, physical host, Cloud Server etc..The whole world Merchant website 200 be implemented in server, personal computer etc., for example, the websites such as Amazon, Tian Mao supermarket, excellent clothing library.Information Service platform 300 can be a module of software application or software application, such as is used to overseas trip user and provides shopping The exit message service platform of information, specifically, for example, " departure " module in Alipay software.The software application can To run on terminal device, such as personal computer, mobile phone, tablet computer etc..

All information service platforms for doing same class information service 300 need to access marketing message release platform 100, It is supplied to user to be quickly obtained required information, is not required to research and develop corresponding software for a certain category information.So utilizing this The marketing message release platform of specification can reduce the research and development cost of information service platform 300, mention for information service platform 300 For quickly accessing information.

It is the introduction of the marketing message release platform basic scene in practical applications provided this specification above.Under Face refers to several representative embodiments of this specification, illustrates the principle and design of this specification in detail.

Although present description provides as the following examples or method operating procedure shown in the drawings or apparatus structure, base In it is conventional or without creative labor in the method or device may include more or less operating procedure or Modular unit.In the step of there is no necessary causalities in logicality or structure, the execution sequence or device of these steps Modular structure be not limited to this specification embodiment or execution shown in the drawings sequence or modular structure.The method or module Structure is in actual device or end product in application, can be according to embodiment or method shown in the drawings or modular structure The execution of carry out sequence or parallel execution.

This specification embodiment provides a kind of marketing message release platform construction method, to construct a kind of marketing message throwing It is laid flat platform, is accessed to information service software product, provides information needed for information service software product.

Fig. 2 is the flow diagram of the marketing message release platform construction method of one embodiment of this specification.Such as Fig. 2 institute Show, the marketing message release platform construction method of the present embodiment, it may include:

Step S110: the marketing message of trade company is acquired；

Step S120: by setting matching rule, by the red-letter day in the marketing message and the red-letter day event base pre-established It is matched, obtains match information；The setting matching rule includes the mapping relations of the red-letter day and merchandise related information；

Step S130: the degree of association of the marketing message Yu the red-letter day is calculated according to the match information；

Step S140: the marketing event in the red-letter day is generated according to the degree of association and the marketing message；The marketing Event is used to export the related letter of the commodity in the marketing message according to the access request information triggering for corresponding to the red-letter day Breath.

Above-mentioned marketing message may include merchandise news, merchant information, favor information etc..The merchandise news may include trade name Title, the SKU (commodity code) of commodity, the feature tag of commodity etc..The SKU of the commodity is the unique encodings of commodity, be can be used for Identify classification, such as purposes classification, preferential classification belonging to commodity etc..The feature tag of the commodity can be and the commodity The corresponding character express of the classification that SKU is identified, for example, can be food, Mid-autumn Festival product etc. according to the feature tag of moon cake. The merchant information may include name of firm, trade company address, trade company's phone etc..The favor information may include discount, expire Deactivation is dynamic etc..

In above-mentioned steps S110, to be clear convenient for referring in the de-scription, which is not limited the quantity of trade company, Indeed, it is possible to be acquired its marketing message for one or more trade companies, the marketing message of each trade company can pass through Above-mentioned steps S120~step S140 is handled.The trade company can be the trade company in global range.The marketing message of trade company can To be acquired by a variety of different approaches, for example, network crawls, backstage typing, search engine collect etc..

In above-mentioned steps S120, which may include the red-letter day event in multiple red-letter days, and each red-letter day is corresponding One red-letter day event, each red-letter day event may include the information such as red-letter day title, date in red-letter day, red-letter day place.The red-letter day event It library can be by collecting all parts of the world festival information in advance and being arranged to obtain.The red-letter day event can be used in marketing message When release platform receives the relevant information in red-letter day, such as red-letter day title, date in red-letter day, red-letter day place etc., trigger above-mentioned marketing Event exports the relevant information of above-mentioned commodity.The setting matching rule can according in the red-letter day event base red-letter day and commodity phase The preparatory layout of information is closed, merchandise related information can be commodity SKU, product name, product features label etc..By by the battalion Pin information is matched with the red-letter day in the red-letter day event base pre-established, a certain or certain in the available marketing message The corresponding relationship in information (such as commodity SKU, product name) and red-letter day is to get arriving match information.The red-letter day mainly presses The period or time point that certain time interval rule obtains may include local tradition red-letter day, global red-letter day, newly formed Red-letter day, certain mechanism specified red-letter day etc..The red-letter day is not only related with the time, can also be related with place, it can have Local characteristic.

In above-mentioned steps S130, match information is more, matches more accurate, the marketing message of trade company and the degree of association in red-letter day It is bigger.Alternatively, if the setting type information for including in match information, can be set the higher degree of association, for example, if trade company Marketing message in include " Mid-autumn Festival activity product " field, then can be arranged the marketing message and between the Mid-autumn Festival higher The degree of association.

In above-mentioned steps S140, whether setting condition can be met according to the degree of association, judged whether according to above-mentioned The marketing message of trade company generates the marketing event in the red-letter day.The marketing event may include the pass of red-letter day, commodity and trade company etc. Join relation information.The relevant information of the commodity may include merchandise news, merchant information, favor information etc..In the marketing event After being triggered, the relevant information of the commodity of output can be the storewide relevant information of above-mentioned trade company, or only comprising upper State the relevant information of the part commodity corresponding with the match information of commodity.The access request information may include red-letter day day One or more information in phase, red-letter day title, red-letter day place etc., according to red-letter day in the access request information and red-letter day event base Information is compared, and can find red-letter day corresponding with the access request information.The marketing event of generation can be stored in advance Come, it is waiting to trigger corresponding marketing event when receiving access request information, export corresponding information.

In the present embodiment, by matching the marketing message of trade company with red-letter day, it can be exported according to the scene in red-letter day Corresponding goods marketing information, by calculating the marketing message and the degree of association in red-letter day of trade company, can according to degree of association size from Filtered out in the marketing message of a large amount of trade company with the more matched marketing message of red-letter day scene, thus, this specification can be realized Marketing message needed for providing red-letter day scene accesses to information service software product, reduces the cost of software supplier.

In some embodiments, above-mentioned steps S110, the method for acquiring the marketing message of trade company, it may include: it is climbed based on network Worm technology crawls to obtain the marketing message of trade company from internet.

The web crawlers technology can use web crawler realization.It can be on the world wide web (www using the web crawlers technology Webpage of the crawl about trade company comprehensively, such as the webpage of merchant website.After grabbing the webpage about trade company, pass through structuring point The processing such as analysis, cleaning, calculating, extraction, the marketing message of available required trade company.The different marketing letters of obtained trade company Breath can be associated by the corresponding relationship in its source information, according to one of information, can find other corresponding informations, example Such as, the title of commodity, the feature tag of commodity, merchant information, favor information etc. can be found according to commodity SKU.In embodiment, When acquiring the marketing message of trade company in the world, it can crawl to obtain state's inside trade respectively in network and external network at home The marketing message of the marketing message at family and external trade company, for example, by being respectively set one in network at home and external network Web crawler is realized.In embodiment, the marketing message of trade company or commodity can be crawled in advance, as intrinsic information, then It can be directed to the higher trade company of temperature or the real-time crawler marketing message of commodity, as increment information.It, can be more efficiently with this Obtain user's marketing message of interest.

In the present embodiment, crawl to obtain the marketing message of trade company from internet based on web crawlers technology, with search engine It is compared with the method for backstage typing, can more comprehensively, more efficiently obtain the marketing message of a large amount of trade companies.

In some embodiments, above-mentioned steps S120, by setting matching rule, by the marketing message and the section pre-established Red-letter day in day event base is matched, the method for obtaining match information, it may include:

Step S121: at least one product features information is extracted from the marketing message；

Step S122:, will be in each product features information and the red-letter day event base pre-established by setting matching rule Red-letter day matched, product features information corresponding with the red-letter day is obtained, as match information；The setting matching rule Mapping relations including the red-letter day Yu product features information.

In above-mentioned steps S121, which can be with unique identification commodity, and can be used for distinguishing inhomogeneity The commodity of type, the product features information may include one or more of the SKU of commodity, product features label etc..Trade company can To manage the different commodity of commodity characteristic information, so may include the different quotient of product features information in the operation information of trade company The information of product, and then may include one or more product features information.

In above-mentioned steps S122, which may include reflecting for a variety of different red-letter days and product features information Relationship is penetrated, it may include SKU, the commodity of commodity which, which can be similar to the product features information of said extracted, One or more of feature tag etc..It, can be according to the setting matching rule, by each quotient of extraction when being matched Product characteristic information is matched one by one with each red-letter day in red-letter day event base, finds section corresponding to each product features information Day, the red-letter day that the largest number of red-letter days of the product features information of corresponding said extracted can be matched the most, and then basis The red-letter day matched and the available above-mentioned match information of product features information corresponding to it.

In the present embodiment, the commodity of different characteristic or classification can be distinguished using product features information, thus utilize commodity Characteristic information is matched with red-letter day, can be easier to catch product features, be realized accurate match.Same product features information can To include multiple commodity with same feature, matched efficiency can be improved with this.

In some embodiments, above-mentioned steps S130 calculates the marketing message and the red-letter day according to the match information The degree of association, comprising:

Step S131: the quantity of product features information corresponding with the red-letter day in the marketing message is calculated；

Step S132: by comparing the quantity of the corresponding product features information of different trade companies, the marketing letter is determined The degree of association of breath and the red-letter day.

For example, the product features information is commodity SKU, trade company markets a variety of commodity SKU different commodity, it is assumed that there are three types of The commodity SKU of commodity is matched with the same red-letter day, then the quantity of product features information corresponding with the red-letter day is 3.No May be different from the quantity of the red-letter day matched product features information with trade company, if trade company with the red-letter day The quantity for the product features information matched is bigger, illustrate the trade company include mostly with the red-letter day matched commodity, at this point it is possible to give Biggish numerical value is arranged in the marketing message of the trade company and the degree of association in the red-letter day.It, can be by a large amount of different trade companies in embodiment Corresponding product features information quantity it is descending be ranked up, corresponding association is sequentially arranged for trade company according to sequence Degree sorts more forward, and the degree of association is bigger.

In the present embodiment, by comparing the corresponding product features information of different trade companies quantity, determine its marketing message with The marketing message of trade company comprising more matching commodity can be pushed to user, more meet user by the degree of association in the red-letter day Demand.

In some embodiments, in above-mentioned steps S140, the section is generated according to the degree of association and the marketing message Day marketing event method, it may include: in the case where the degree of association meets and imposes a condition, by the information in the red-letter day and The relevant information of commodity in the marketing message is associated, and obtains the marketing event in the red-letter day；The correlation of the commodity Information includes the information of the commodity in the marketing message, the commodity favor information in the marketing message and the trade company Information.

The setting condition for example can be whether the degree of association is greater than a setting value, or can be the number of above-mentioned sequence Before setting ranking.The marketing event in the red-letter day can be according to the festival information and one or more different trade companies Marketing message merchandise related information generate.It can will be in the information in the red-letter day and the marketing message of each trade company The relevant information of commodity is associated.The information in the red-letter day may include red-letter day coding, red-letter day title, date in red-letter day, red-letter day The information such as point.The information of the commodity may include the information such as commodity SKU, product name, commodity price.The commodity favor information can By comprising it is preferential coding, it is preferential in a manner of etc. information.The above-mentioned information may include the title of trade company, the trade company POI (volume of trade company Code), the address of trade company, trade company the information such as phone.The mode being associated can be multiple relationships corresponding two-by-two, for example, Red-letter day coding is mapped with commodity SKU, commodity SKU and trade company's coding mapping, and commodity SKU and commodity favor information map.Or it can To be relationship that multiple information correspond to each other, for example, red-letter day coding, commodity SKU, trade company's coding, commodity favor information that This is corresponded to.In marketing message corresponding according to access request information judgement needs a certain red-letter day, that is, red-letter day event is triggered, it should Red-letter day event can trigger the associative search process in marketing event, and then export the red-letter day corresponding marketing message.Thus, this reality It applies in example, according to the related information in the marketing event of generation, the marketing that can be quickly found out under the faced red-letter day scene of user Information.

In embodiment, the relevant information of the commodity in the marketing message is exported in triggering at the same time it can also export setting Information effectual time, which can learn according to the activity time in commodity favor information, or optionally It is determined.It can be in order to the timeliness of user's understanding marketing message with this.

In some embodiments, the marketing message release platform construction method of above-described embodiment may also include that

Step S150: building marketing message launches interface, for reading and exporting institute when the marketing event is triggered State the relevant information of the commodity in marketing message.

Step S150 can be executed after above-mentioned steps S140.The marketing message launches interface and is capable of providing marketing letter Cease the communication capacity between release platform and information offer platform, additionally it is possible to read from the memory space of marketing message release platform The information for needing to export.When marketing event is triggered, interface is launched by the marketing message and reads the information for needing to export, energy So that information is provided platform and quickly accesses information needed.

Fig. 3 shows the interaction figure relevant to marketing message release platform of one embodiment of this specification.As shown in figure 3, In the present specification:

S1: marketing message release platform obtains the marketing message of trade company from merchant website；

S2: marketing message release platform generates marketing event according to the marketing message of trade company；

S3: marketing message release platform receives the access request information from information service platform；

S4: marketing message release platform sends red-letter day corresponding marketing message to the information according to the access request information and takes Business platform.

Wherein, the merchant website only as obtain trade company marketing message Typical Representative, actually can also be from network Other websites obtain the marketing message of trade company, or by other approach, such as backstage typing, obtain the marketing letter of trade company Breath.The information service platform or its part of module may be used to provide the information based on red-letter day scene, such as in Alipay Departure module.The marketing message may include merchandise news, merchant information, favor information etc..The merchandise news may include trade name Title, the SKU (commodity code) of commodity, the feature tag of commodity etc..The merchant information may include name of firm, trade company address, Trade company's phone etc..The favor information may include that discount, full deactivation are dynamic etc..Access request information may include the date in red-letter day, Red-letter day place, user preference etc..The marketing event may include the incidence relation information of red-letter day, commodity and trade company etc..The marketing The related letter for the commodity that event can be used in the marketing message according to the festival information triggering output trade company in access request information Breath.The relevant information of the commodity may include merchandise news, merchant information, favor information etc..By above-mentioned interactive process S1~ S4, which can be seen that this specification, can be realized the marketing message of offer red-letter day displaying, and information service platform is given to access.

This specification embodiment also provides a kind of marketing message put-on method, can use the method building of above-described embodiment Marketing message release platform impression information service platform needed for information, repeat place be referred to above-described embodiment implementation.

Fig. 4 is the flow diagram of the marketing message put-on method of one embodiment of this specification.As shown in figure 4, this implementation The marketing message put-on method of example, it may include:

Step 210: receiving the access request information comprising user locations information and user time information, and according to the use Family location information and the user time information are from the lookup red-letter day in the red-letter day event base pre-established；

Step 220: corresponding marketing event, output and the red-letter day phase found are triggered according to the red-letter day found The relevant information of the commodity for the trade company matched；The marketing event is the trade company of the red-letter day found according to and acquisition The degree of association of marketing message and the marketing message generate；The degree of association is the red-letter day found according to and the marketing The match information of information is calculated；The match information is to find the marketing message with described by setting matching rule Red-letter day matched to obtain；The setting matching rule includes that the mapping in the red-letter day and merchandise related information found is closed System.

Red-letter day is usually related with the time, it is also possible to and it is related with place, so according to the user locations information and the use Family temporal information can obtain corresponding to the red-letter day in a certain place.The red-letter day in red-letter day event base pre-established can correspond to red-letter day Event, the red-letter day event may include the information such as pre-recorded red-letter day place, time in red-letter day.By by the access request information In information be successively compared with the information in each red-letter day in red-letter day event base, can learn the user at information service platform end The region or the marketing message in global red-letter day to be searched.It can be triggered according to the red-letter day found corresponding with the red-letter day Marketing event, to export the related marketing message in the red-letter day.

In embodiment, which can also include user preference, such as a certain type of article of preference.According to this User preference can search from the incidence relation of marketing event and export the marketing message of user preference.Such as in the Water-sprinkling Festival, User preference article relevant to being filled with water then can first find the commodity SKU of the article, further according to the commodity according to red-letter day SKU finds the article.

In embodiment, before step 220, hot spot trade company or hot spot can be searched on network according to the red-letter day found Commodity, and in a step 220 from the relevant information of the commodity for the trade company of output to match with the red-letter day found into one Step filters out the hot spot trade company or the corresponding merchandise related information of hot spot commodity.With this, it can preferably meet the need of user It wants.

This specification embodiment also provides a kind of marketing message cut-in method, can be used to implement access above-described embodiment The marketing message release platform of method building repeats place and is referred to above-described embodiment implementation.

Fig. 5 is the flow diagram of the marketing message cut-in method of one embodiment of this specification.As shown in figure 5, this implementation The marketing message cut-in method of example, it may include:

Step S310: the access request information comprising user locations information and user time information is sent, and receives basis The marketing impression information that the access request information returns；The marketing impression information be according to the access request information from The marketing event in the red-letter day found in the red-letter day event base pre-established is returned after being triggered；The marketing event is basis The degree of association of the marketing message of the trade company of the red-letter day found and acquisition and the marketing message generate；The degree of association is It is calculated according to the red-letter day found and the match information of the marketing message；The match information is matched by setting The marketing message is matched to obtain by rule with the red-letter day found；The setting matching rule includes the lookup The mapping relations in the red-letter day and merchandise related information that arrive；

Step S320: the marketing impression information is shown according to setting display mode.

The marketing message cut-in method can be information service platform with executing subject.The information service platform can be with base It is realized in terminal device, such as mobile phone, tablet computer, personal computer etc..The user locations information can pass through terminal device On global positioning system obtain, or selected or input manually by user.The user time information can according to the user Point information directly obtains the local time from network or by calculating.The access request information can also include user preference, Such as commodity preference, more to be met the marketing message of user demand.The setting display mode can be with type-setting mode, display lattice Formula (such as text, picture) etc..The marketing impression information can be returned in the form of structured field, in information service platform End, can be shown according to the display mode of setting.

Based on inventive concept identical with the method for above-described embodiment, this specification embodiment additionally provides corresponding dress It sets, as described in following example.Since the principle that those devices solve the problems, such as is similar to the above method, the reality of those devices The implementation that may refer to the above method is applied, overlaps will not be repeated.

Fig. 6 is the structural schematic diagram of the marketing message release platform construction device of one embodiment of this specification.Such as Fig. 6 institute Show, the marketing message release platform construction device of the present embodiment, it may include: information acquisition module 410, information matches module 420, Degree of association generation module 430 and event generation module 440, above-mentioned each sequence of modules connection.

Information acquisition module 410, is used for: acquiring the marketing message of trade company.

Information matches module 420, is used for: by setting matching rule, by the marketing message and the red-letter day thing pre-established Red-letter day in part library is matched, and match information is obtained；The setting matching rule includes the red-letter day and merchandise related information Mapping relations.

Degree of association generation module 430, is used for: the pass of the marketing message Yu the red-letter day is calculated according to the match information Connection degree.

Event generation module 440, is used for: the marketing thing in the red-letter day is generated according to the degree of association and the marketing message Part；The marketing event is used to export the quotient in the marketing message according to the access request information triggering for corresponding to the red-letter day The relevant information of product.

Fig. 7 is the structural schematic diagram of the marketing message delivery device of one embodiment of this specification.As shown in fig. 7, this implementation The marketing message delivery device of example, it may include: request receiving module 510 and marketing putting module 520, the two are connected with each other.

Request receiving module 510, is used for: receiving the access request letter comprising user locations information and user time information Breath, and according to the user locations information and the user time information from the lookup section in the red-letter day event base pre-established Day.

Marketing putting module 520, is used for: triggering corresponding marketing event according to the red-letter day found, output is looked into described The relevant information of the commodity for the trade company that the red-letter day found matches；The marketing event is the red-letter day found according to and adopt The degree of association and the marketing message of the marketing message of the trade company of collection generate；The degree of association is found according to Red-letter day and the match information of the marketing message are calculated；The match information is to believe the marketing by setting matching rule Breath is matched to obtain with the red-letter day found；The setting matching rule includes the red-letter day found and commodity phase Close the mapping relations of information.

Fig. 8 is the structural schematic diagram of the marketing message access device of one embodiment of this specification.As shown in figure 8, this implementation The marketing message access device of example, it may include: information receiving module 610 and information display module 620, the two are connected with each other.

Information receiving module 610, is used for: sending the access request letter comprising user locations information and user time information Breath, and receive the marketing impression information returned according to the access request information；The marketing impression information is according to Access request information is returned after being triggered from the marketing event in the red-letter day found in the red-letter day event base pre-established；It is described Marketing event is the degree of association and marketing message life of the marketing message of the red-letter day found according to and the trade company of acquisition At；The degree of association is that the match information of the red-letter day and marketing message found according to is calculated；The matching Information is to be matched to obtain with the red-letter day found by the marketing message by setting matching rule；The setting matching Rule includes the mapping relations in the red-letter day and merchandise related information found.

Information display module 620, is used for: showing the marketing impression information according to setting display mode.

Fig. 9 is that the marketing message of one embodiment of this specification provides the structural schematic diagram of system.As shown in figure 9, this implementation The marketing message of example provides system, it may include: marketing message delivery device 700 and marketing message access device 800, the two is mutual Connection.

Marketing message delivery device 700, comprising: request receiving module 710 and marketing putting module 720, the two mutually interconnects It connects.

Request receiving module 710, is used for: receiving the access request letter comprising user locations information and user time information Breath, and according to the user locations information and the user time information from the lookup section in the red-letter day event base pre-established Day.

Marketing putting module 720, is used for: triggering corresponding marketing event according to the red-letter day found, output is looked into described The relevant information of the commodity for the trade company that the red-letter day found matches；The marketing event is the red-letter day found according to and adopt The degree of association and the marketing message of the marketing message of the trade company of collection generate；The degree of association is found according to Red-letter day and the match information of the marketing message are calculated；The match information is to believe the marketing by setting matching rule Breath is matched to obtain with the red-letter day found；The setting matching rule includes the red-letter day found and commodity phase Close the mapping relations of information.

Marketing message access device 800, comprising: information receiving module 810 and information display module 820, the two mutually interconnects It connects.

Information receiving module 810, is used for: sending the access request information, and receives according to the access request information The marketing impression information of return.

Information display module 820, is used for: showing the marketing impression information according to setting display mode.

This specification embodiment also provides a kind of server, including processor and is used for storage processor executable instruction Memory, the processor realizes when executing described instruction: marketing message release platform building side described in above-described embodiment The step of method, marketing message put-on method or marketing message cut-in method.

This specification embodiment also provides a kind of client, including processor and is used for storage processor executable instruction Memory, the processor realizes when executing described instruction: marketing message release platform building side described in above-described embodiment The step of method, marketing message put-on method or marketing message cut-in method.

This specification embodiment also provides a kind of electronic equipment, including display screen, processor and storage processor can be held The memory of row instruction, the processor are realized when executing described instruction: marketing message release platform described in above-described embodiment The step of construction method, marketing message put-on method or marketing message cut-in method.

It will illustrate the implementation and effect of this specification with a specific embodiment below.More to hold convenient for those skilled in the art It changes places and understands the embodiment of this specification, in the present embodiment, to provide global trade company for cross-border trip information service platform For red-letter day marketing message, illustrate that building, dispensing embodiment and the cross-border trip information service of marketing message release platform are flat The access embodiment of platform.

Construct marketing message release platform:

Figure 10 is that the marketing message of one embodiment of this specification provides the structural schematic diagram of system.Referring to Figure 10, domestic Domestic web crawler and overseas web crawler is respectively set in network and overseas network.Border is crawled using domestic web crawler The webpage of interior trade company 201, the webpage of trade company 202 overseas is crawled using web crawler overseas, to crawl to obtain global range The webpage of interior merchant website.The webpage information crawled can be the program of webpage, script etc., by the webpage information crawled It carries out structured analysis, cleaning, calculating, extraction etc. to handle, the marketing message of available a large amount of trade companies, including merchandise news, Merchant information, favor information etc., as shown in table 1.The favor information, which for example can be, completely to be subtracted, discount, returns certificate etc., different trade companies Favor information is generally different, and the favor information of the different commodity of same trade company may also be different.Wherein, merchandise news and trade company's letter Breath can be respectively stored in commodity library 102 and trade company library 103, and favor information can be collectively stored in trade company library with merchant information In 103.Merchandise news, merchant information, red-letter day event are stored into disparate databases respectively, modularization management is conducive to subsequent battalion The standardization of pin event.

The marketing message for the trade company that table 1 acquires

In addition, marketing message shown in table 1 can also carry out typing according to its trade company's permission by trade company, or by administrator Typing is carried out according to its administrator right.

Marketing message release platform 100 can be based on server construction, for example, physical host, Cloud Server etc..Utilize clothes Business device can be handled the marketing message of the trade company collected.It, can before the marketing message to trade company is handled Pre-establish red-letter day event base 101, the preparations such as preparatory layout matching rule.The red-letter day event base 101 can wrap Containing multiple red-letter day events, each red-letter day event may include the red-letter days such as red-letter day title, red-letter day coding, time in red-letter day, red-letter day place Information, as shown in table 2.The matching rule may include the corresponding relationship of red-letter day and commodity, as shown in table 3.When it is implemented, can It is mapped with that will encode in red-letter day with commodity SKU, convenient for searching.The category of commodity can be related or uncorrelated to red-letter day content, It is mainly based upon the marketing activity in the red-letter day.

Festival information in table 2 red-letter day event base

Red-letter day title	Red-letter day coding	Product features label	Commodity SKU	Product name
					Christmas Day	b1	Ornaments	c1	Christmas tree, Christmas cap etc.
The Water-sprinkling Festival	b2	Toy	c2	Hydraulic giant, work song etc.
					……	……
All Saints' Day	bi	Food	ci	Candy, pumpkin pie etc.

3 matching rule of table

It, can be according to matching rule shown in table 3, by the merchandise news of trade company A1 (such as commodity for example, for trade company A1 SKU it) is compared with commodity SKU corresponding to the red-letter day (such as Christmas Day) in table 3, it is assumed that commodity SKU G11 of trade company A1, Five commodity SKU such as commodity SKU G12 commodity SKU corresponding with Christmas Day matches.Similarly, for trade company A2, by trade company The commodity SKU of A2 is compared with commodity SKU corresponding to Christmas Day in table 3, it is assumed that commodity SKU G21, the quotient of trade company A2 Two commodity SKU such as product SKU G22 commodity SKU corresponding with Christmas Day matches.The rest may be inferred, can by all trade company A1~ The merchandise news of An commodity SKU corresponding with Christmas Day is compared.It later, can be by the merchandise news of all trade company A1~An Commodity SKU corresponding with the Water-sprinkling Festival is compared.It is thus possible to obtain the merchandise news and red-letter day event of all trade company A1~An The matching result of all red-letter days corresponding commodity SKU in library 101.Wherein, for Christmas Day, trade company A1 there are five commodity SKU with Christmas Day, corresponding commodity SKU matched, and trade company A2 matches there are two commodity SKU commodity SKU corresponding with Christmas Day, other Trade company only has one or matches without commodity SKU commodity SKU corresponding with Christmas Day.So matching of trade company A1 and Christmas Day Information is most, and the match information on trade company A2 and Christmas Day is taken second place, and can be trade company A1's according to the quantity of the match information of trade company The maximum degree of association is arranged in marketing message and Christmas Day, the marketing message for the being trade company A2 degree of association big with Christmas Day setting time.

The marketing event on Christmas Day can be generated according to the marketing message of the maximum trade company A1 of the degree of association.Specifically, such as Can be associated with the merchandise news (such as commodity SKU) of trade company A1 by the festival information (such as red-letter day encodes b1) on Christmas Day, The merchandise news (such as commodity SKU) of trade company A1 is associated with merchant information (such as trade company POI), by merchant information (such as Trade company POI) it is associated with favor information.Wherein, commodity SKU can also be associated with other merchandise newss, and trade company POI can also be with The association of other merchant informations.By those incidence relations in marketing event, it can successively be searched according to festival information and obtain Christmas The corresponding action message of section.

The marketing event of generation and each database can form a marketing message release platform 100.Further, it is also possible to A marketing message, which is arranged, in the marketing message release platform, which launches interface, can read institute when the marketing event is triggered The relevant information of the commodity in marketing message is stated, output is to information service platform overseas.Wherein, marketing message release platform 100 The build tool can use the language programmings such as java, C#, asp, C++, C, Ruby, VC++, VB, FoxPro realization.

The access and dispensing of marketing message:

User for example goes on a tour Thailand, by terminal device (such as mobile phone) log in overseas information service platform 300 (such as " departure " of Alipay), overseas information service platform 300 can learn user site by the GPS positioning of mobile phone at this time Thailand, by being April 15 known to the local networks time, so as to by place (Thailand) and time (April 15) to connect The form for entering solicited message is sent to marketing message release platform 100, it is desirable that obtains corresponding marketing message.Marketing message is launched flat Platform 100 according in access request information place (Thailand) and the time (April 15) searched in red-letter day event base with its place And time in matched red-letter day, that is, trigger red-letter day event, through lookup discovery user institute at a time when red-letter day be the Water-sprinkling Festival.And then root Its corresponding commodity SKU is found according to the red-letter day coding b1 of the Water-sprinkling Festival, encodes the corresponding commodity SKU of b1 from commodity further according to red-letter day Merchandise news is searched in library 102, searches merchant information from trade company library 103, according to merchant information and then can have been searched whether Commodity favor information, if so, can be excellent by product name, commodity price, name of firm, trade company address, trade company's phone, commodity The marketing messages such as favour information are read out, and information service platform 300 overseas are sent in the form of structured field.Overseas After information service platform 300 receives trade company's marketing message of return, use can be showed in the form of text, picture, list etc. Family.

In addition, the access of information service platform 300 overseas marketing message release platform 100 simultaneously or the neighbouring period, Marketing message release platform 100 can continue the marketing message that increment is obtained from merchant website, store to commodity library 102 or trade company In library 103, to enhance the timeliness of the marketing message of trade company.In addition, exporting the battalion of trade company in marketing message release platform 100 While selling information to information service platform 300 overseas, age information can also be exported, for example, trade company corresponding to the Water-sprinkling Festival The timeliness of marketing message is three days or seven days, and the timeliness of user trade company marketing message can be prompted with this.

In conclusion marketing message release platform construction method, the marketing message put-on method, marketing message of this specification Cut-in method, marketing message release platform construction device, marketing message delivery device, marketing message access device, marketing message Offer system, server, client and electronic equipment being capable of bases by matching the marketing message of trade company with red-letter day The scene in red-letter day exports corresponding goods marketing information, by calculating the marketing message and the degree of association in red-letter day of trade company, Neng Gougen Filtered out from the marketing message of a large amount of trade company according to degree of association size with the more matched marketing message of red-letter day scene, thus, this Marketing message needed for specification can be realized offer red-letter day scene, is accessed to information service software product, reduces software development The cost of company.

In the description of this specification, reference term " one embodiment ", " specific embodiment ", " some implementations Example ", " such as ", the description of " example ", " specific example " or " some examples " etc. mean it is described in conjunction with this embodiment or example Particular features, structures, materials, or characteristics are contained at least one embodiment or example of this specification.In this specification In, schematic expression of the above terms may not refer to the same embodiment or example.Moreover, the specific features of description, Structure, material or feature can be combined in any suitable manner in any one or more of the embodiments or examples.It is each to implement The step of involved in example, sequence was used to schematically illustrate the implementation of this specification, and sequence of steps therein is not construed as limiting, can basis It needs to appropriately adjust.

It should be understood by those skilled in the art that, the embodiment of this specification can provide as method, system or computer journey Sequence product.Therefore, in terms of this specification can be used complete hardware embodiment, complete software embodiment or combine software and hardware Embodiment form.Moreover, it wherein includes computer usable program code that this specification, which can be used in one or more, The computer implemented in computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of program product.

This specification is referring to the method, equipment (system) and computer program product according to this specification embodiment Flowchart and/or the block diagram describes.It should be understood that can be realized by computer program instructions every in flowchart and/or the block diagram The combination of process and/or box in one process and/or box and flowchart and/or the block diagram.It can provide these computers Processor of the program instruction to general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices To generate a machine, so that generating use by the instruction that computer or the processor of other programmable data processing devices execute In the dress for realizing the function of specifying in one or more flows of the flowchart and/or one or more blocks of the block diagram It sets.

These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.

These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.

Particular embodiments described above has carried out further the purpose of this specification, technical scheme and beneficial effects It is described in detail, it should be understood that being not used to limit this explanation the foregoing is merely the specific embodiment of this specification The protection scope of book, all within the spirit and principle of this specification, any modification, equivalent substitution, improvement and etc. done should all Within the protection scope of this specification.

Claims

1. a kind of marketing message release platform construction method, which comprises

Acquire the marketing message of trade company；

By setting matching rule, the marketing message is matched with the red-letter day in the red-letter day event base pre-established, is obtained Match information；The setting matching rule includes the mapping relations of the red-letter day and merchandise related information；

The degree of association of the marketing message Yu the red-letter day is calculated according to the match information；

The marketing event in the red-letter day is generated according to the degree of association and the marketing message；The marketing event is used for according to right The access request information triggering in red-letter day described in Ying Yu exports the relevant information of the commodity in the marketing message.

2. the method as described in claim 1 acquires the marketing message of trade company, comprising:

It crawls to obtain the marketing message of trade company from internet based on web crawlers technology.

3. the method as described in claim 1, by setting matching rule, by the marketing message and the red-letter day event pre-established Red-letter day in library is matched, and match information is obtained, comprising:

At least one product features information is extracted from the marketing message；

By setting matching rule, by the red-letter day progress in each product features information and the red-letter day event base pre-established Match, product features information corresponding with the red-letter day is obtained, as match information；The setting matching rule includes the red-letter day With the mapping relations of product features information.

4. method as claimed in claim 3, being associated with for the marketing message and the red-letter day is calculated according to the match information Degree, comprising:

Calculate the quantity of product features information corresponding with the red-letter day in the marketing message；

By comparing the quantity of the corresponding product features information of different trade companies, the marketing message and the red-letter day are determined The degree of association.

5. the method as described in claim 1 generates the marketing thing in the red-letter day according to the degree of association and the marketing message Part, comprising:

In the case where the degree of association meets and imposes a condition, by the commodity in the information in the red-letter day and the marketing message Relevant information is associated, and obtains the marketing event in the red-letter day；The relevant information of the commodity includes in the marketing message Commodity information, the commodity favor information in the marketing message and the information of the trade company.

6. the method as described in claim 1, further includes:

It constructs marketing message and launches interface, for reading and exporting in the marketing message when the marketing event is triggered Commodity relevant information.

7. a kind of marketing message put-on method, which comprises

Receive include user locations information and user time information access request information, and according to the user locations information and The user time information is from the lookup red-letter day in the red-letter day event base pre-established；

Corresponding marketing event, the quotient for the trade company that output matches with the red-letter day found are triggered according to the red-letter day found The relevant information of product；The marketing event is the pass of the marketing message of the trade company of the red-letter day found according to and acquisition Connection degree and the marketing message generate；The degree of association is the matching letter of the red-letter day and marketing message found according to Breath is calculated；The match information is to carry out the marketing message and red-letter day for finding by setting matching rule With obtaining；The setting matching rule includes the mapping relations in the red-letter day and merchandise related information found.

8. a kind of marketing message cut-in method, which comprises

The access request information comprising user locations information and user time information is sent, and receives and is believed according to the access request Cease the marketing impression information returned；The marketing impression information be according to the access request information from the red-letter day pre-established The marketing event in the red-letter day found in event base is returned after being triggered；The marketing event is the section found according to Day generates with the degree of association of the marketing message of the trade company of acquisition and the marketing message；The degree of association is found according to Red-letter day and the match information of the marketing message be calculated；The match information is by setting matching rule by the marketing Information is matched to obtain with the red-letter day found；The setting matching rule includes the red-letter day found and commodity The mapping relations of relevant information；

The marketing impression information is shown according to setting display mode.

9. a kind of marketing message release platform construction device, described device include:

Information acquisition module is used for: acquiring the marketing message of trade company；

Information matches module, is used for:, will be in the marketing message and the red-letter day event base pre-established by setting matching rule Red-letter day is matched, and match information is obtained；The setting matching rule includes the mapping pass of the red-letter day and merchandise related information System；

Degree of association generation module, is used for: the degree of association of the marketing message Yu the red-letter day is calculated according to the match information；

Event generation module, is used for: the marketing event in the red-letter day is generated according to the degree of association and the marketing message；It is described Marketing event is used to export the phase of the commodity in the marketing message according to the access request information triggering for corresponding to the red-letter day Close information.

10. a kind of marketing message delivery device, described device include:

Request receiving module is used for: reception includes the access request information of user locations information and user time information, and according to The user locations information and the user time information are from the lookup red-letter day in the red-letter day event base pre-established；

Marketing putting module, is used for: triggering corresponding marketing event, output and the section found according to the red-letter day found The relevant information of the commodity for the trade company that day matches；The marketing event is the described of the red-letter day found according to and acquisition The degree of association of the marketing message of trade company and the marketing message generate；The degree of association is the red-letter day found according to and institute The match information for stating marketing message is calculated；The match information be by setting matching rule by the marketing message with it is described The red-letter day found is matched to obtain；The setting matching rule includes the red-letter day found and merchandise related information Mapping relations.

11. a kind of marketing message access device, described device include:

Information receiving module is used for: being sent the access request information comprising user locations information and user time information, and is received The marketing impression information returned according to the access request information；The marketing impression information is believed according to the access request Breath is returned after being triggered from the marketing event in the red-letter day found in the red-letter day event base pre-established；The marketing event is It is generated according to the degree of association and the marketing message of the red-letter day found and the marketing message of the trade company of acquisition；The association Degree is that the match information of the red-letter day and marketing message found according to is calculated；The match information is by setting The marketing message is matched to obtain by matching rule with the red-letter day found；The setting matching rule includes described The mapping relations in the red-letter day and merchandise related information that find；

Information display module is used for: showing the marketing impression information according to setting display mode.

12. a kind of marketing message provides system, the system comprises:

Marketing message delivery device, comprising:

Marketing putting module, is used for: triggering corresponding marketing event, output and the section found according to the red-letter day found The relevant information of the commodity for the trade company that day matches；The marketing event is the described of the red-letter day found according to and acquisition The degree of association of the marketing message of trade company and the marketing message generate；The degree of association is the red-letter day found according to and institute The match information for stating marketing message is calculated；The match information be by setting matching rule by the marketing message with it is described The red-letter day found is matched to obtain；The setting matching rule includes the red-letter day found and merchandise related information Mapping relations；

Marketing message access device, comprising:

Information receiving module is used for: being sent the access request information, and is received the battalion returned according to the access request information Sell impression information；

13. a kind of server, including processor and for the memory of storage processor executable instruction, the processor is held It is realized when row described instruction:

Acquire the marketing message of trade company；

14. a kind of client, including processor and for the memory of storage processor executable instruction, the processor is held It is realized when row described instruction:

Acquire the marketing message of trade company；

15. a kind of electronic equipment, the memory including display screen, processor and storage processor executable instruction, the place Reason device is realized when executing described instruction:

Acquire the marketing message of trade company；

16. a kind of server, including processor and for the memory of storage processor executable instruction, the processor is held It is realized when row described instruction:

17. a kind of client, including processor and for the memory of storage processor executable instruction, the processor is held It is realized when row described instruction:

18. a kind of electronic equipment, the memory including display screen, processor and storage processor executable instruction, the place Reason device is realized when executing described instruction:

19. a kind of server, including processor and for the memory of storage processor executable instruction, the processor is held It is realized when row described instruction:

20. a kind of client, including processor and for the memory of storage processor executable instruction, the processor is held It is realized when row described instruction:

21. a kind of electronic equipment, the memory including display screen, processor and storage processor executable instruction, the place Reason device is realized when executing described instruction: