CN108769190A - A kind of activity invitation method for pushing and system based on consumer consumption behavior - Google Patents
A kind of activity invitation method for pushing and system based on consumer consumption behavior Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G06Q50/01—Social networking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The present invention provides a kind of, and method for pushing and system are invited in the activity based on consumer consumption behavior, the consumption model and interest tags of user can be generated in conjunction with the consumer record of user, place where being invited according to the activity that user sends, in conjunction with the consumption model and interest tags of user good friend, automatically requiring to be sent to the suitable good friend of user.
Description
Technical field
The present invention relates to internet data processing technology field, more particularly to a kind of activity based on consumer consumption behavior is invited
It please method for pushing and system.
Background technology
With the development of network technology, the use of various social softwares in daily life is also more and more, such as wechat,
QQ chat softwares etc. realize that the daily exchange and social activity between group members are lived by social group of the foundation with social functions
It is dynamic to invite；However as the increase of the usage time of user, the social group on user social contact software increasingly becomes more, for liveness
Higher social group, user can receive a large amount of group's message daily, and user wants to select oneself interested information
It is extremely difficult；On the other hand, for the initiation user of social activity, if oneself initiate social activity invite without and
When be communicated to suitable user if, be easy so that the movable tissue time, tissue difficulty increase, be unfavorable for movable open
Exhibition；For such situation, user mostly uses greatly the form that 1 pair 1 sends message or invitation to make up the deficiencies in the prior art at present,
User experience is poor.
Invention content
It is an object of the invention to overcome the shortage of prior art, a kind of activity invitation based on consumer consumption behavior is provided
Method for pushing and system judge the type of user, to which Client-initiated is movable by combining the consumer behavior of user to be accustomed to
Message request especially reminds suitable this time movable social good friend.
The present invention uses technical solution below to achieve the above object：
In a first aspect, the present invention provides a kind of, method for pushing is invited in the activity based on consumer consumption behavior, including：
Obtain the history consumer record of all users；
Generate the consumption model and interest tags of each user respectively according to the history consumer record；
Obtain the movable message request of the first user transmission, wherein the activity message request packet activity venue；
The consumption model and interest tags for obtaining the first user are denoted as the first consumption model and the first interest tags；
It is horizontal that activity consumption is generated according to the activity venue；
The social good friend user for obtaining the first user, is denoted as second user, and obtains the consumption model of the second user
And interest tags, it is denoted as the second consumption model and the second interest tags；
The second user for obtaining the second consumption model and the activity consumption level match, is denoted as candidate user；
The second interest tags and the matched candidate user of the first interest tags are obtained, push user is denoted as；
To the push user transmission activity message request.
In an embodiment of the present invention, the consumer record includes type of merchandize and spending amount；
Then, the consumption model and interest tags for generating each user respectively according to the history consumer record, specifically
Including：
Acquired history consumer record is grouped according to the type of merchandize；
The sum of the spending amount for obtaining all history consumer records in each grouping, is denoted as overall consumption volume；
Each grouping is ranked up according to the overall consumption volume；
Grouping of the ranking before default ranking is obtained, and is denoted as candidate grouping；
It obtains and presets type of merchandize；
When being matched with the default type of merchandize there are the type of merchandize of at least one candidate grouping；
Note type of merchandize is grouped into consumption model grouping with the default matched candidate of type of merchandize；
Note type of merchandize is grouped into interest grouping with the default unmatched candidate of type of merchandize；
It obtains and presets consumption feature table, wherein the default consumption feature table includes at least one first default consumption mould
Type, and preset consumption section with the described first default consumption model matched first；
From the default consumption feature table, obtain default with the overall consumption volume matched first of consumption model grouping
Section is consumed, is denoted as with reference to consumption section；
From the default consumption feature table, obtains and consumes the matched first default consumption model of section with the reference,
It is denoted as the consumption model of user；
The interest tags of user are generated according to the type of merchandize of interest grouping.
In an embodiment of the present invention, described that each grouping is ranked up according to the overall consumption volume, it specifically includes
Obtain the location information of user；
Obtain predeterminable area consumption feature table, wherein the predeterminable area consumption feature table includes at least one region letter
Breath, and with the matched region consumption model of the area information, the region consumption model includes at least one type of merchandize, and
With the matched average consumption amount of money of the type of merchandize；
According to acquired location information, obtains from the predeterminable area consumption feature table and matched with the location information
Area information；
According to the area information, obtained and the matched area of the area information from the predeterminable area consumption feature table
Domain consumption model；
According to the type of merchandize of each grouping, matched average consumption is obtained respectively from the region consumption model
The amount of money, and the difference of the overall consumption volume and the average consumption amount of money is calculated separately, it is denoted as the consumption compensating value of each grouping；
According to the consumption compensating value and the average consumption amount of money, the consumption correction weight of each grouping is calculated separately；
Each grouping is ranked up according to the consumption of each grouping correction weight.
In an embodiment of the present invention, when the type of merchandize of the candidate grouping is mismatched with the default type of merchandize
When；
Remember that the candidate is grouped into interest grouping；
Obtain the location information of user；
Obtain predeterminable area consumption feature table, wherein the predeterminable area consumption feature table includes at least one region letter
Breath, and with the matched region consumption model of the area information；
According to acquired location information, obtains from the predeterminable area consumption feature table and matched with the location information
Area information；
According to the area information, obtained and the matched area of the area information from the predeterminable area consumption feature table
Domain consumption model is denoted as the consumption model of user；
The interest tags of user are generated according to the type of merchandize of interest grouping.
Second aspect, the present invention also provides a kind of, and pusher is invited in the activity based on consumer consumption behavior, including logical
Believe module, memory and the executable code being stored in the memory and at least one processor；
Wherein, the communication module is used to obtain the movable message request of the first user transmission；
The communication module is additionally operable to push user's transmission activity message request；
The memory is stored with executable code, the history consumer record of user, default type of merchandize, default consumption
Mark sheet, predeterminable area consumption feature table；
The processor is coupled to the communication module and memory, and is configured to execute the executable code, with
Realize that method for pushing is invited in the activity based on consumer consumption behavior that first aspect present invention is provided.
The third aspect, a kind of computer readable storage medium, which is characterized in that be stored with executable code, wherein described
Executable code is configured as being executed by least one processor, to realize that invention first aspect provided based on customer consumption
Method for pushing is invited in the activity of behavior.
Fourth aspect, the present invention also provides a kind of, and supplying system is invited in the activity based on consumer consumption behavior, including is gone through
The Records of the Historian records acquisition module, tag generation module, and acquisition module, the first user tag acquisition module, level of consumption life are invited in activity
At module, second user label acquisition module, candidate user acquisition module pushes user's acquisition module and sending module；
Wherein, the historical record acquisition module is used to obtain the history consumer record of all users；
The tag generation module be used for according to the history consumer record generate respectively each user consumption model and
Interest tags；
The activity invites acquisition module to be used to obtain the movable message request that the first user sends, wherein the activity
Message request packet activity venue；
The first user tag acquisition module is used to obtain the consumption model and interest tags of the first user, is denoted as first
Consumption model and the first interest tags；
The level of consumption generation module is used to generate activity consumption according to the activity venue horizontal；
The second user label acquisition module is used to obtain the social good friend user of the first user, is denoted as second user；
The second user label acquisition module is additionally operable to obtain the consumption model and interest tags of second user, is denoted as the
Two consumption models and the second interest tags；
The candidate user acquisition module is used to obtain the second consumption model and the second of the activity consumption level match
User is denoted as candidate user；
Push user's acquisition module is used to obtain the second interest tags and the matched candidate user of the first interest tags,
It is denoted as push user；
The sending module is used for the push user transmission activity message request.
Beneficial effects of the present invention：
The present invention provides a kind of, and method for pushing and system are invited in the activity based on consumer consumption behavior, in conjunction with disappearing for user
Take consumption model and interest tags that record generates user, the place where being invited according to the activity that user sends, in conjunction with user
The consumption model and interest tags of good friend, automatically requiring to be sent to the suitable good friend of user.
Description of the drawings
Fig. 1 is a kind of flow signal of the activity invitation method for pushing based on consumer consumption behavior in one embodiment of the invention
Figure；
Fig. 2 is a kind of structural representation of the activity invitation supplying system based on consumer consumption behavior in one embodiment of the invention
Figure.
Specific implementation mode
Below in conjunction with the accompanying drawings and specific embodiment the present invention will be further described, illustrative examples therein and
Illustrate only to be used for explaining the present invention, but not as a limitation of the invention.
In a first aspect, as shown in Figure 1, the present invention provides a kind of, push side is invited in the activity based on consumer consumption behavior
Method, including：
S100：Obtain the history consumer record of all users；
It is understood that the history consumer record can actively be sent by user, or the association for passing through user setting
E-consumer account (such as Alipay) or association social software account (such as wechat) obtain or other skilled in the art is common
Technological means obtain, the present invention is not particularly limited this；
Also, the time of history consumer record can be voluntarily arranged according to demand, such as obtain nearly 1 month, it is 3 months nearly, nearly 1
Year etc., the present invention does not make this equally special than limiting.
S200：Generate the consumption model and interest tags of each user respectively according to the history consumer record；
S300：Obtain the movable message request of the first user transmission, wherein the activity message request packet activity venue；
S400：The consumption model and interest tags for obtaining the first user are denoted as the first consumption model and the first interest tags；
Specifically, the consumption model is the economic capability model of preset user, such as low-grade consumption user, middle-grade consumption
User, top-grade consumption user etc.；The interest tags are common electric business tag along sort, such as digital product, dress ornament, cosmetics
Deng.
S500：It is horizontal that activity consumption is generated according to the activity venue；
Specifically, the activity consumption level is the default consumption model corresponding to the average consumption amount of money of activity venue,
If so-and-so dining room pre-capita consumption is 100 yuan, it is middle-grade consumption user to preset consumption model, i.e. the activity consumption in the dining room is horizontal
For middle-grade consumption user.
S600：The social good friend user for obtaining the first user, is denoted as second user, and obtains the consumption of the second user
Model and interest tags are denoted as the second consumption model and the second interest tags；
S700：The second user for obtaining the second consumption model and the activity consumption level match, is denoted as candidate user；
S800：The second interest tags and the matched candidate user of the first interest tags are obtained, push user is denoted as；
S900：To the push user transmission activity message request.
In the of the invention concrete application scene, first aspect present invention is provided a kind of based on consumer consumption behavior
Activity invites method for pushing to be realized by background server；
Wherein, the history consumer record of all users is stored in background server, background server is according to each user
History consumer record generate the consumption model and interest tags of each user；It is sent as the party A-subscriber that background server obtains
When movable message request, the consumption model that background server obtains party A-subscriber is middle-grade consumption user, the interest tags packet of party A-subscriber
Include digital product, computer peripheral equipment；Activity venue in the movable message request that party A-subscriber sends is certain dining room, and background server is logical
It is 100 yuan to cross network and obtain the pre-capita consumption amount of money in the dining room, and background server is according to the preset pre-capita consumption amount of money and consumption
The corresponding lists of model judge the level of consumption in the dining room for middle-grade consumption user；Then background server obtains the social activity of party A-subscriber
In good friend, consumption model is the good friend of middle-grade consumption user, is denoted as candidate user；Obtaining interest tags in candidate user again includes
The user of digital product or computer peripheral equipment is denoted as push user；Background server sends what party A-subscriber sent out to the push user
Movable message request.
It is understood that other than to push user's transmission activity message request, the first user can also pass through it
He sends out movable message request by social channel manual, such as wechat circle of friends or the good friend of other discomforts push user.
In an embodiment of the present invention, the consumer record includes type of merchandize and spending amount；
Then, S200 is specifically included：
Acquired history consumer record is grouped according to the type of merchandize；
The sum of the spending amount for obtaining all history consumer records in each grouping, is denoted as overall consumption volume；
Each grouping is ranked up according to the overall consumption volume；
Grouping of the ranking before default ranking is obtained, and is denoted as candidate grouping；
It obtains and presets type of merchandize；
When being matched with the default type of merchandize there are the type of merchandize of at least one candidate grouping；
Note type of merchandize is grouped into consumption model grouping with the default matched candidate of type of merchandize；
Note type of merchandize is grouped into interest grouping with the default unmatched candidate of type of merchandize；
It obtains and presets consumption feature table, wherein the default consumption feature table includes at least one first default consumption mould
Type, and preset consumption section with the described first default consumption model matched first；
From the default consumption feature table, obtain default with the overall consumption volume matched first of consumption model grouping
Section is consumed, is denoted as with reference to consumption section；
From the default consumption feature table, obtains and consumes the matched first default consumption model of section with the reference,
It is denoted as the consumption model of user；
The interest tags of user are generated according to the type of merchandize of interest grouping.
In the of the invention concrete application scene, first aspect present invention is provided a kind of based on consumer consumption behavior
Activity invites method for pushing to be realized by background server；
Wherein, the history consumer record that party A-subscriber is obtained in background server, as nearest 1 year Alipay history of party A-subscriber is ordered
It is single, and the type of merchandise according to its purchase is grouped acquired obtained History Order, such as food and drink grouping, digital product point
Group, dress ornament grouping, computer peripheral equipment grouping etc.；And the sum of the spending amount of each grouping is counted, such as following table：
| Grouping | Food and drink | Digital product | Dress ornament | Computer peripheral equipment |
| Overall consumption volume (member) | 20000 | 30000 | 6000 | 8000 |
Background server obtains before total amount 3 grouping, respectively digital product grouping, food and drink grouping and computer peripheral equipment point
Group is denoted as candidate grouping；The default type of merchandize stored in background server is food and drink, then background server note food and drink is grouped into
Consumption model is grouped, and the product grouping of numeration code, computer peripheral equipment are grouped into interest grouping；Background server obtains the default of storage and disappears
Take mark sheet, such as following table：
| Default consumption model | Low-grade consumption user | Middle-grade consumption user | Top-grade consumption user |
| Default consumption section (member/year) | 0~10000 | 10001~30000 | 30001 or more |
Background server according to judge party A-subscriber consumption model be grouped, i.e., food and drink be grouped, overall consumption volume be 20000 yuan,
Belong to the default consumption section of middle-grade consumption user, therefore it is that middle-grade consumption is used that background server, which generates the consumption model of party A-subscriber,
Family；And the interest tags that background server generates party A-subscriber are digital product and computer peripheral equipment.
In an embodiment of the present invention, described that each grouping is ranked up according to the overall consumption volume, it specifically includes
Obtain the location information of user；
Wherein, the geographical location information of the user includes IP address, GPS signal or GSM location informations.
It is understood that after the geographical location information for obtaining user, background server can be preset according to different
Precision carries out the geographical location information of user the division in region, e.g., can be according to where the IP address of user positioning user
Province, city, area, street or cell；Such as, background server judges that user is located at some cell by the IP address of user, then after
Platform server judges the geographical location information of the user for the cell.
Specifically, in an embodiment of the present invention, the location information for obtaining user specifically includes：
Obtain the positioning signal of user within a preset period of time；
Location information is generated according to the positioning signal.
Specifically, the positioning signal includes GPS signal or GSM location informations.
Specifically, for obtaining the location information of user by mobile device, in the use that different time sections are got
The location information at family may have larger difference, businessman that can obtain user according to the demand of business and determine in special time period
Position signal；
Such as, for household broadband, background server can obtain positioning signal of the user at night after 10 points, and
The cell or street information residing for user are generated according to acquired positioning signal；For commercial broadband, background server can obtain
It takes family and generates user place office ground to 5 points of positioning signal in afternoon, and according to acquired positioning signal at 10 points in the morning
Point information.
Obtain predeterminable area consumption feature table, wherein the predeterminable area consumption feature table includes at least one region letter
Breath, and with the matched region consumption model of the area information, the region consumption model includes at least one type of merchandize, and
With the matched average consumption amount of money of the type of merchandize；
According to acquired location information, obtains from the predeterminable area consumption feature table and matched with the location information
Area information；
According to the area information, obtained and the matched area of the area information from the predeterminable area consumption feature table
Domain consumption model；
According to the type of merchandize of each grouping, matched average consumption is obtained respectively from the region consumption model
The amount of money, and the difference of the overall consumption volume and the average consumption amount of money is calculated separately, it is denoted as the consumption compensating value of each grouping；
According to the consumption compensating value and the average consumption amount of money, the consumption correction weight of each grouping is calculated separately；
Each grouping is ranked up according to the consumption of each grouping correction weight.
It in an of the invention concrete application scene, uses the example above, background server obtains party A-subscriber 10 points of GPS at night
Positioning signal is some street in cell B, then the location information that background server generates user is cell B；Background server
The area information for including cell B is searched from predeterminable area consumption feature table, and obtains the region consumption model of the area information,
Such as following table：
Then, background server calculate party A-subscriber food and drink grouping, digital product grouping, dress ornament grouping, computer peripheral equipment grouping with
The difference of each average consumption amount of money in the consumption model of region is respectively 5000,10000,1000,1000, i.e. the food and drink of party A-subscriber
Grouping, digital product grouping, dress ornament grouping, computer peripheral equipment grouping consumption compensating value be respectively, 5000,10000,1000,
1000；Background server calculates food and drink grouping, digital product grouping, dress ornament according to the consumption compensating value and the average consumption amount of money
The consumption correction weight such as following table of grouping, computer peripheral equipment grouping：
| Grouping | Food and drink | Digital product | Dress ornament | Computer peripheral equipment |
| Consumption correction weight | 5000/15000=0.33 | 10000/20000=0.5 | 1000/5000=0.2 | 1000/7000=0.14 |
I.e. food and drink grouping, digital product grouping, the consumption correction weight that dress ornament is grouped, computer peripheral equipment is grouped are respectively
0.33,0.5,0.2,0.14；Background server had according to the correction weight of each grouping arrive greatly it is small be ranked up, and obtain preceding 3
Grouping, i.e., digital product grouping, food and drink grouping, dress ornament grouping, as candidate be grouped.
In an embodiment of the present invention, when the type of merchandize of the candidate grouping is mismatched with the default type of merchandize
When；
Remember that the candidate is grouped into interest grouping；
Obtain the location information of user；
Wherein, the geographical location information of the user includes IP address, GPS signal or GSM location informations.
It is understood that after the geographical location information for obtaining user, background server can be preset according to different
Precision carries out the geographical location information of user the division in region, e.g., can be according to where the IP address of user positioning user
Province, city, area, street or cell；Such as, background server judges that user is located at some cell by the IP address of user, then after
Platform server judges the geographical location information of the user for the cell.
Specifically, in an embodiment of the present invention, the location information for obtaining user specifically includes：
Obtain the positioning signal of user within a preset period of time；
Location information is generated according to the positioning signal.
Specifically, the positioning signal includes GPS signal or GSM location informations.
Specifically, for obtaining the location information of user by mobile device, in the use that different time sections are got
The location information at family may have larger difference, businessman that can obtain user according to the demand of business and determine in special time period
Position signal；
Such as, for household broadband, background server can obtain positioning signal of the user at night after 10 points, and
The cell or street information residing for user are generated according to acquired positioning signal；For commercial broadband, background server can obtain
It takes family and generates user place office ground to 5 points of positioning signal in afternoon, and according to acquired positioning signal at 10 points in the morning
Point information.
Obtain predeterminable area consumption feature table, wherein the predeterminable area consumption feature table includes at least one region letter
Breath, and with the matched region consumption model of the area information；
Specifically, the region consumption model is the regional economy capability model being arranged according to area information, as low grade disappears
Take region, middle-grade consumption area, top-grade consumption region etc..
According to acquired location information, obtains from the predeterminable area consumption feature table and matched with the location information
Area information；
According to the area information, obtained and the matched area of the area information from the predeterminable area consumption feature table
Domain consumption model is denoted as the consumption model of user；
Specifically, after the location information of background server acquisition user, acquisition and institute from predeterminable area consumption feature table
The matched area information of location information is stated, and is obtained and matched second consumption model of the area information；
Such as, background server obtain user at night 10 points GPS positioning signal be cell A in some street, then after
The location information that platform server generates user is cell A；Background server is searched from predeterminable area consumption feature table comprising small
The area information of area A, and the region consumption model of the area information is obtained, such as middle-grade consumption area, i.e. the consumption mould of the user
Type is middle-grade consumption area.
The interest tags of user are generated according to the type of merchandize of interest grouping.
Second aspect, the present invention also provides a kind of, and pusher is invited in the activity based on consumer consumption behavior, including logical
Believe module, memory and the executable code being stored in the memory and at least one processor；
Wherein, the communication module is used to obtain the movable message request of the first user transmission；
The communication module is additionally operable to push user's transmission activity message request；
The memory is stored with executable code, the history consumer record of user, default type of merchandize, default consumption
Mark sheet, predeterminable area consumption feature table；
The processor is coupled to the communication module and memory, and is configured to execute the executable code, with
Realize that method for pushing is invited in the activity based on consumer consumption behavior that first aspect present invention is provided.
The third aspect, a kind of computer readable storage medium, which is characterized in that be stored with executable code, wherein described
Executable code is configured as being executed by least one processor, to realize that invention first aspect provided based on customer consumption
Method for pushing is invited in the activity of behavior.
Fourth aspect, the present invention also provides a kind of, and supplying system is invited in the activity based on consumer consumption behavior, including is gone through
The Records of the Historian records acquisition module 100, tag generation module 200, and acquisition module 300, the first user tag acquisition module are invited in activity
400, level of consumption generation module 500, second user label acquisition module 600, candidate user acquisition module 700, push user
Acquisition module 800 and sending module 900；
Wherein, the historical record acquisition module 100 is used to obtain the history consumer record of all users；
The tag generation module 200 is used to generate the consumption model of each user respectively according to the history consumer record
And interest tags；
The activity invites acquisition module 300 to be used to obtain the movable message request that the first user sends, wherein the work
Dynamic message request packet activity venue；
The first user tag acquisition module 400 is used to obtain the consumption model and interest tags of the first user, is denoted as
First consumption model and the first interest tags；
The level of consumption generation module 500 is used to generate activity consumption according to the activity venue horizontal；
The second user label acquisition module 600 is used to obtain the social good friend user of the first user, is denoted as the second use
Family；
The second user label acquisition module 600 is additionally operable to obtain the consumption model and interest tags of second user, note
For the second consumption model and the second interest tags；
The candidate user acquisition module 700 is used to obtain the of the second consumption model and the activity consumption level match
Two users, are denoted as candidate user；
The push user acquisition module 800 is for obtaining the second interest tags and the matched candidate use of the first interest tags
Family is denoted as push user；
The sending module 900 is used for the push user transmission activity message request.
In the of the invention concrete application scene, fourth aspect present invention is provided a kind of based on consumer consumption behavior
Activity invites supplying system to be integrated in background server, to realize that one kind that first aspect present invention is provided is based on user
Method for pushing is invited in the activity of consumer behavior；
Wherein, the history consumer record of all users is stored in background server, background server is according to each user
History consumer record generate the consumption model and interest tags of each user；It is sent as the party A-subscriber that background server obtains
When movable message request, the consumption model that background server obtains party A-subscriber is middle-grade consumption user, the interest tags packet of party A-subscriber
Include digital product, computer peripheral equipment；Activity venue in the movable message request that party A-subscriber sends is certain dining room, and background server is logical
It is 100 yuan to cross network and obtain the pre-capita consumption amount of money in the dining room, and background server is according to the preset pre-capita consumption amount of money and consumption
The corresponding lists of model judge the level of consumption in the dining room for middle-grade consumption user；Then background server obtains the social activity of party A-subscriber
In good friend, consumption model is the good friend of middle-grade consumption user, is denoted as candidate user；Obtaining interest tags in candidate user again includes
The user of digital product or computer peripheral equipment is denoted as push user；Background server sends what party A-subscriber sent out to the push user
Movable message request.
Obviously, above-described embodiment is just for the sake of clearer expression technical solution of the present invention example rather than right
The restriction of embodiment of the present invention.To those skilled in the art, it can also make on the basis of the above description other
Various forms of variations or variation, without departing from the inventive concept of the premise, these are all within the scope of protection of the present invention.Cause
The protection domain of this patent of the present invention should be determined by the appended claims.
Claims (7)
1. method for pushing is invited in a kind of activity based on consumer consumption behavior, which is characterized in that including：
Obtain the history consumer record of all users；
Generate the consumption model and interest tags of each user respectively according to the history consumer record；
Obtain the movable message request of the first user transmission, wherein the activity message request packet activity venue；
The consumption model and interest tags for obtaining the first user are denoted as the first consumption model and the first interest tags；
It is horizontal that activity consumption is generated according to the activity venue；
The social good friend user for obtaining the first user, is denoted as second user, and obtains the consumption model of the second user and emerging
Interesting label is denoted as the second consumption model and the second interest tags；
The second user for obtaining the second consumption model and the activity consumption level match, is denoted as candidate user；
The second interest tags and the matched candidate user of the first interest tags are obtained, push user is denoted as；
To the push user transmission activity message request.
2. method for pushing is invited in a kind of activity based on consumer consumption behavior as described in claim 1, which is characterized in that described
Consumer record includes type of merchandize and spending amount；
Then, the consumption model and interest tags for generating each user respectively according to the history consumer record, specifically includes：
Acquired history consumer record is grouped according to the type of merchandize；
The sum of the spending amount for obtaining all history consumer records in each grouping, is denoted as overall consumption volume；
Each grouping is ranked up according to the overall consumption volume；
Grouping of the ranking before default ranking is obtained, and is denoted as candidate grouping；
It obtains and presets type of merchandize；
When being matched with the default type of merchandize there are the type of merchandize of at least one candidate grouping；
Note type of merchandize is grouped into consumption model grouping with the default matched candidate of type of merchandize；
Note type of merchandize is grouped into interest grouping with the default unmatched candidate of type of merchandize；
It obtaining and presets consumption feature table, wherein the default consumption feature table includes at least one first default consumption model, and
With the default consumption section of the described first default consumption model matched first；
From the default consumption feature table, obtain and the default consumption of the overall consumption volume matched first of consumption model grouping
Section is denoted as with reference to consumption section；
From the default consumption feature table, obtains with described with reference to the matched first default consumption model of section is consumed, be denoted as
The consumption model of user；
The interest tags of user are generated according to the type of merchandize of interest grouping.
3. method for pushing is invited in a kind of activity based on consumer consumption behavior as claimed in claim 2, which is characterized in that described
Each grouping is ranked up according to the overall consumption volume, is specifically included
Obtain the location information of user；
Obtaining predeterminable area consumption feature table, wherein the predeterminable area consumption feature table includes at least one area information, and
With the matched region consumption model of the area information, the region consumption model includes at least one type of merchandize, and with institute
State the matched average consumption amount of money of type of merchandize；
According to acquired location information, obtained and the matched area of the location information from the predeterminable area consumption feature table
Domain information；
According to the area information, obtains from the predeterminable area consumption feature table and disappear with the matched region of the area information
Take model；
According to the type of merchandize of each grouping, matched average consumption gold is obtained respectively from the region consumption model
Volume, and the difference of the overall consumption volume and the average consumption amount of money is calculated separately, it is denoted as the consumption compensating value of each grouping；
According to the consumption compensating value and the average consumption amount of money, the consumption correction weight of each grouping is calculated separately；
Each grouping is ranked up according to the consumption of each grouping correction weight.
4. method for pushing is invited in a kind of activity based on consumer consumption behavior as claimed in claim 2, which is characterized in that work as institute
When stating the type of merchandize of candidate grouping and being mismatched with the default type of merchandize；
Remember that the candidate is grouped into interest grouping；
Obtain the location information of user；
Obtaining predeterminable area consumption feature table, wherein the predeterminable area consumption feature table includes at least one area information, and
With the matched region consumption model of the area information；
According to acquired location information, obtained and the matched area of the location information from the predeterminable area consumption feature table
Domain information；
According to the area information, obtains from the predeterminable area consumption feature table and disappear with the matched region of the area information
Take model, is denoted as the consumption model of user；
The interest tags of user are generated according to the type of merchandize of interest grouping.
5. it is a kind of based on consumer consumption behavior activity invite pusher, which is characterized in that including communication module, memory,
And it is stored in the executable code in the memory and at least one processor；
Wherein, the communication module is used to obtain the movable message request of the first user transmission；
The communication module is additionally operable to push user's transmission activity message request；
The memory is stored with executable code, the history consumer record of user, default type of merchandize, default consumption feature
Table, predeterminable area consumption feature table；
The processor is coupled to the communication module and memory, and is configured to execute the executable code, to realize
Method for pushing is invited in the activity based on consumer consumption behavior as described in arbitrary in claim 1-4.
6. a kind of computer readable storage medium, which is characterized in that be stored with executable code, wherein the executable code
It is configured as being executed by least one processor to realize as described in arbitrary in claim 1-4 based on consumer consumption behavior
Method for pushing is invited in activity.
7. supplying system is invited in a kind of activity based on consumer consumption behavior, which is characterized in that including historical record acquisition module,
Acquisition module, the first user tag acquisition module, level of consumption generation module, second user are invited in tag generation module, activity
Label acquisition module, candidate user acquisition module push user's acquisition module and sending module；
Wherein, the historical record acquisition module is used to obtain the history consumer record of all users；
The tag generation module is used to generate the consumption model and interest of each user respectively according to the history consumer record
Label；
The activity invites acquisition module to be used to obtain the movable message request that the first user sends, wherein the activity is invited
Packet activity venue；
The first user tag acquisition module is used to obtain the consumption model and interest tags of the first user, is denoted as the first consumption
Model and the first interest tags；
The level of consumption generation module is used to generate activity consumption according to the activity venue horizontal；
The second user label acquisition module is used to obtain the social good friend user of the first user, is denoted as second user；
The second user label acquisition module is additionally operable to obtain the consumption model and interest tags of second user, is denoted as second and disappears
Take model and the second interest tags；
The candidate user acquisition module is used to obtain the second user of the second consumption model and the activity consumption level match,
It is denoted as candidate user；
Push user's acquisition module is denoted as obtaining the second interest tags and the matched candidate user of the first interest tags
Push user；
The sending module is used for the push user transmission activity message request.
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