CN108737867B - Method for inquiring video information by full-screen advertisement playing of mobile video software system - Google Patents
Method for inquiring video information by full-screen advertisement playing of mobile video software system Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4825—End-user interface for program selection using a list of items to be played back in a given order, e.g. playlists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
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- Human Computer Interaction (AREA)
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- Business, Economics & Management (AREA)
- Marketing (AREA)
- General Engineering & Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The method for inquiring video information when the mobile video software system plays advertisements in a full screen mode is characterized in that the mobile terminal video software system at least comprises a video playing unit, an interface display unit, an advertisement video identification management unit and a user video information management unit; the advertisement video identification management unit distinguishes whether the currently played advertisement video or user video is played according to the playing source and records whether the currently played video is the user video or the advertisement video; the user video information management unit is used for storing the relevant information of the user video when the user video is played and continuously keeping the user video information when the advertisement is played; the invention not only meets the requirement of playing the video advertisement by the operation platform, but also meets the requirement of checking the video related information of the user by the user, and the user operation is simple and convenient, thereby integrally improving the user experience.
Description
Technical Field
The invention belongs to the technical field of video playing of mobile terminals, and particularly relates to a method for inquiring video information by playing advertisements in a full screen mode through a mobile video software system.
Background
The mobile terminal video software generally supports full-screen video playing. When the video is played in a full screen mode, when a user clicks a video playing area, the mobile terminal video software can present various trigger buttons, icons or menus on an interface. When the user clicks these buttons, icons or menus, the mobile terminal video software will present the corresponding video information components at the interface.
The video information component is an interface component for displaying video-related information, and the displayed content of the component comprises one or more pieces of information related to the video of the user, such as text, hyperlinks, pictures, overview videos, buttons, icons, progress bars and the like related to the video. A video information component is triggered by a button, icon or menu. A video information component includes one or more interface basic controls, such as text boxes, WEBVIEW controls, and the like.
When the mobile terminal video playing software plays the user video, the advertisement video can be inserted at the beginning, the middle or the end of the user video. Generally, when an advertisement is played, a user needs to view information related to a video, such as review of the video, related video, and the like. In the vertical screen display mode, the requirement is well met, for example, the video playing area plays an advertisement on the upper part of the screen, and the user can continuously view the brief introduction, comments and related recommended videos related to the videos on the lower part of the screen. However, in the full-screen viewing mode of the horizontal screen, the video playing picture occupies the whole screen, and at this time, when each video software manufacturer processes the click of the advertisement video area, the user directly jumps to the advertisement page, cannot continuously view other information related to the video, and can only perform the next operation after the advertisement is finished, which seriously affects the user experience. How to meet the requirement of advertisement playing can continuously enable users to check video related information, and related technologies are not provided by various manufacturers at present.
Disclosure of Invention
The invention aims to provide a method for inquiring video information by playing advertisements in a full screen mode in a mobile video software system so as to solve the problems.
In order to achieve the purpose, the invention adopts the following technical scheme:
the method for inquiring video information by full-screen advertisement playing of the mobile video software system is characterized in that the mobile terminal video software system at least comprises a video playing unit, an interface display unit, an advertisement video identification management unit and a user video information management unit;
the advertisement video identification management unit distinguishes whether the currently played advertisement video or user video is played according to the playing source and records whether the currently played video is the user video or the advertisement video;
the user video information management unit is used for storing the relevant information of the user video when the user video is played and continuously keeping the user video information when the advertisement is played;
the method for inquiring the video information when the mobile video software system plays the advertisement in the full screen comprises the following steps:
step 1: the mobile terminal video software system automatically inserts advertisements at the beginning, in the middle or at the end of a video to be watched by a user;
step 2: the mobile terminal video software system records the currently played video as a user video or an advertisement video;
the specific implementation method comprises the following steps:
1) when the mobile terminal video software system plays a video, before the video playing unit is called, the advertisement video identification management unit is called;
2) the advertisement video identification management unit distinguishes whether the advertisement video is the advertisement video or not through the source of the video;
3) the mobile terminal video software system records the advertisement video identification;
and step 3: before playing the user video or in the playing process, the mobile terminal video software system calls or informs the user video information management unit and stores part or all of the user video related information in a memory or an external memory;
and 4, step 4: when the video playing unit plays the advertisement, judging that the advertisement is currently played according to the advertisement video identifier, and continuing to keep the information related to the user video stored in the user video information management unit;
and 5: providing a click function of an advertisement jump area on a video advertisement playing interface, and displaying an advertisement page in click event processing when a user clicks the jump area; if the user clicks the non-jump area of the advertisement video, the video playing unit accesses the advertisement video identification in the click processing method to distinguish whether the advertisement is being played or the user video, and if the advertisement video is being played, the video playing unit calls or notifies the interface display unit to display the related information of the user video in the click event processing.
Furthermore, after the advertisement is played, when the user clicks the playing area, the interface display unit is called or informed to display the relevant information of the user video in the process of clicking an event by the video playing unit; the related information is a button, an icon, a video information component or a combination of the buttons, the icon and the video information component; the video information component is directly displayed when a user clicks the playing area, or is displayed when the user clicks a button, an icon or a menu, wherein the display content of the video information component is generated according to the user video information which is already stored by the user video information management unit and/or other information inquired from the Internet.
Further, the relevant information of the user video is a button, an icon, a video information component or a combination of the buttons, the icon and the video information component; the video information component is directly displayed when the user clicks the playing area, or is displayed when the user clicks a button, an icon or a menu, wherein the display content of the video information component is generated according to the user video information which is already stored by the user video information management unit and/or other information inquired from the Internet, and at least comprises single information or combined information of video names, local link addresses, lists containing video links, brief introduction, comments, recommended video lists, video length or playing position information.
Further, the advertisement video identification management unit distinguishes whether the advertisement video is the advertisement video through the source of the video, and the implementation method is as follows: if the current video is the advertisement link acquired by the mobile terminal video software system from an external server or the advertisement link or the advertisement video stored in the system, the current video is the advertisement video, and if the current video is acquired through the video information component where the user video link is located, the current video is the non-advertisement video.
Further, in step 2, the mobile terminal video software system records the advertisement video, and the implementation method includes one of the following two methods, namely, the advertisement video identification management unit creates an identification for distinguishing whether the current video is the advertisement video in the system software program, which is called advertisement video identification, and the video playing unit can access the identification stored by the advertisement video identification management unit; and secondly, adding an identification parameter whether the parameter is the advertisement video or not in an API (application program interface) for starting playing of the video playing unit, transmitting the parameter to the video playing unit by the advertisement video identification management unit, and recording the value of the parameter by the video playing unit to be used as an internal advertisement video identification.
Further, the video playing unit comprises an extended function: when a user clicks a non-skip area of the advertisement video, the video playing unit judges whether the current playing is the advertisement video or not in the process of clicking event processing, and if the current playing is the advertisement video, the interface display unit is called or informed to carry out interface display of user video information.
Further, the interface display unit displays the relevant information of the user video, and the relevant information can be a button, an icon, a menu, a video information component or a combination of the buttons, the icon, the menu and the video information component; the video information component can be directly displayed when the user clicks the non-jump area of the advertisement video or displayed when the user clicks a button, an icon or a menu, and the display content of the video information component is generated according to the saved video related information of the user and/or other information inquired from the internet.
Compared with the prior art, the invention has the following technical effects:
in the full-screen viewing mode of the horizontal screen, the user can view the video related information of the user even if the system is playing the advertisement, and the problem of reduced user experience caused by shielding of the system on the operation of obtaining the video information by the user due to the advertisement playing is solved.
The invention not only meets the requirement of playing the video advertisement by the operation platform, but also meets the requirement of checking the video related information of the user by the user, and the user operation is simple and convenient, thereby integrally improving the user experience.
Drawings
FIG. 1 is a flow chart of video information query by full-screen advertisement playing in mobile terminal video software system
Detailed Description
The invention is further described below with reference to the accompanying drawings:
the method for inquiring video information when the mobile video software system plays advertisements in a full screen mode is characterized in that the mobile terminal video software system comprises a video playing unit, an interface display unit, an advertisement video identification management unit and a user video information management unit;
the advertisement video identification management unit distinguishes whether the currently played advertisement video or user video is played according to the playing source and records whether the currently played video is the user video or the advertisement video;
the user video information management unit is used for storing the relevant information of the user video when the user video is played and continuously keeping the user video information when the advertisement is played;
the method for inquiring the video information by playing the advertisement in a full screen mode through the mobile video software system comprises the following steps of:
step 1: the mobile terminal video software system automatically inserts advertisements at the beginning, in the middle or at the end of a video to be watched by a user;
step 2: the mobile terminal video software system records the currently played video as a user video or an advertisement video;
the specific implementation method comprises the following steps:
1) when the mobile terminal video software system plays a video, before the video playing unit is called, the advertisement video identification management unit is called;
2) the advertisement video identification management unit distinguishes whether the advertisement video is the advertisement video or not through the source of the video;
3) the mobile terminal video software system records the advertisement video;
and step 3: before playing the user video or in the playing process, the mobile terminal video software system calls or informs the user video information management unit and stores part or all of the user video related information in a memory or an external memory;
and 4, step 4: when the video playing unit plays the advertisement, judging that the advertisement is currently played according to the advertisement video identifier, and continuing to keep the information related to the user video stored in the user video information management unit;
and 5: providing a click function of an advertisement jump area on a video advertisement playing interface, and displaying an advertisement page in click event processing when a user clicks the jump area; if the user clicks the non-jump area of the advertisement video, the video playing unit accesses the advertisement video identification in the click processing method to distinguish whether the advertisement is being played or the user video, and if the advertisement video is being played, the video playing unit calls or notifies the interface display unit to display the related information of the user video in the click event processing.
After the advertisement is played, when a user clicks a playing area, calling or informing an interface display unit to display related information of the user video in the process of clicking an event by a video playing unit; the related information is a button, an icon, a video information component or a combination of the buttons, the icon and the video information component; the video information component is directly displayed when a user clicks the playing area, or is displayed when the user clicks a button, an icon or a menu, wherein the display content of the video information component is generated according to the user video information which is already stored by the user video information management unit and/or other information inquired from the Internet.
The related information of the user video is a button, an icon, a video information component or a combination of the buttons, the icon and the video information component; the video information component is directly displayed when the user clicks the playing area, or is displayed when the user clicks a button, an icon or a menu, wherein the display content of the video information component is generated according to the user video information which is already saved by the user video information management unit and/or other information inquired from the internet, including but not limited to single information or combined information in video names, local link addresses, lists containing video links, brief descriptions, comments, recommended video lists, video length or playing position information.
In step 2, the advertisement video identification management unit distinguishes whether the advertisement video is the advertisement video or not through the source of the video, and the implementation method is as follows: if the current video is an advertisement link acquired by a mobile terminal video software system from an external server or an advertisement link or an advertisement video stored in the system, the current video is the advertisement video, and if the current video is acquired through a video information component where a user video link is located, the current video is a non-advertisement video;
in step 2, the mobile terminal video software system records the advertisement video, and the realization method comprises one of the following two methods, namely, the advertisement video identification management unit creates an identification for distinguishing whether the current video is the advertisement video in a system software program, which is called advertisement video identification, and the video playing unit can access the identification stored by the advertisement video identification management unit; and secondly, adding an identification parameter whether the parameter is the advertisement video or not in an API (application program interface) for starting playing of the video playing unit, transmitting the parameter to the video playing unit by the advertisement video identification management unit, and recording the value of the parameter by the video playing unit to be used as an internal advertisement video identification. Further, the video playing unit comprises an extended function: when a user clicks a non-skip area of the advertisement video, the video playing unit judges whether the current playing is the advertisement video or not in the process of clicking event processing, and if the current playing is the advertisement video, the interface display unit is called or informed to carry out interface display of user video information.
The interface display unit displays relevant information of the user video, wherein the relevant information can be a button, an icon, a menu, an information component or a mutual combination; the video information component can be directly displayed when the user clicks the non-jump area of the advertisement video or displayed when the user clicks a button, an icon or a menu, and the display content of the video information component is generated according to the saved video related information of the user and/or other information inquired from the internet.
Claims (6)
1. The method for inquiring video information by full-screen advertisement playing of the mobile video software system is characterized in that the mobile terminal video software system at least comprises a video playing unit, an interface display unit, an advertisement video identification management unit and a user video information management unit;
the advertisement video identification management unit distinguishes whether the currently played advertisement video or user video is played according to the playing source and records whether the currently played video is the user video or the advertisement video;
the user video information management unit is used for storing the relevant information of the user video when the user video is played and continuously keeping the user video information when the advertisement is played;
the method for inquiring the video information when the mobile video software system plays the advertisement in the full screen comprises the following steps:
step 1: the mobile terminal video software system automatically inserts advertisements at the beginning, in the middle or at the end of a video to be watched by a user;
step 2: the mobile terminal video software system records the currently played video as a user video or an advertisement video;
the specific implementation method comprises the following steps:
1) when the mobile terminal video software system plays a video, before the video playing unit is called, the advertisement video identification management unit is called;
2) the advertisement video identification management unit distinguishes whether the advertisement video is the advertisement video or not through the source of the video;
3) the mobile terminal video software system records the advertisement video identification;
and step 3: before playing the user video or in the playing process, the mobile terminal video software system calls or informs the user video information management unit and stores part or all of the user video related information in a memory or an external memory;
and 4, step 4: when the video playing unit plays the advertisement, judging that the advertisement is currently played according to the advertisement video identifier, and continuing to keep the information related to the user video stored in the user video information management unit;
and 5: providing a click function of an advertisement jump area on a video advertisement playing interface, and displaying an advertisement page in click event processing when a user clicks the jump area; if the user clicks the non-jump area of the advertisement video, the video playing unit accesses the advertisement video identification in the click processing method to distinguish whether the advertisement is being played or the user video, and if the advertisement video is being played, the video playing unit calls or notifies the interface display unit to display the related information of the user video in the click event processing.
2. The method for inquiring video information of full-screen playing advertisement of mobile video software system according to claim 1, wherein after the advertisement is played, when the user clicks the playing area, the related information of the user video is called or notified to the interface display unit in the process of clicking event of the video playing unit; the related information is a button, an icon, a video information component or a combination of the buttons, the icon and the video information component; the video information component is directly displayed when a user clicks the playing area, or is displayed when the user clicks a button, an icon or a menu, wherein the display content of the video information component is generated according to the user video information which is already stored by the user video information management unit and/or other information inquired from the Internet.
3. The method for querying video information through full screen advertisement playing of mobile video software system according to claim 1, wherein the related information of the user video is a button, or an icon, or a video information component, or a combination thereof; the video information component is directly displayed when the user clicks the playing area, or is displayed when the user clicks a button, an icon or a menu, wherein the display content of the video information component is generated according to the user video information which is already stored by the user video information management unit and/or other information inquired from the Internet, and at least comprises single information or combined information of video names, local link addresses, lists containing video links, brief introduction, comments, recommended video lists, video length or playing position information.
4. The method for inquiring video information of full-screen advertisement playing of mobile video software system according to claim 1, wherein the advertisement video identification management unit distinguishes whether the advertisement video is the advertisement video by the source of the video, and the implementation method is as follows: if the current video is the advertisement link acquired by the mobile terminal video software system from an external server or the advertisement link or the advertisement video stored in the system, the current video is the advertisement video, and if the current video is acquired through the video information component where the user video link is located, the current video is the non-advertisement video.
5. The method for inquiring video information by full screen playing advertisement of mobile video software system according to claim 1, wherein in the second step, the mobile terminal video software system records advertisement video, and the implementation method includes one of the following two methods, namely, the advertisement video identifier management unit creates an identifier for distinguishing whether the current video is advertisement video in the system software program, which is called advertisement video identifier, and the video playing unit can access the identifier stored by the advertisement video identifier management unit; and secondly, adding an identification parameter whether the parameter is the advertisement video or not in an API (application program interface) for starting playing of the video playing unit, transmitting the parameter to the video playing unit by the advertisement video identification management unit, and recording the value of the parameter by the video playing unit to be used as an internal advertisement video identification.
6. The method for inquiring video information of full screen playing advertisement of mobile video software system according to claim 1, wherein the interface display unit displays the relevant information of user's video, the relevant information can be a button, or an icon, or a menu, or a video information component, or a combination of them; the video information component can be directly displayed when the user clicks the non-jump area of the advertisement video or displayed when the user clicks a button, an icon or a menu, and the display content of the video information component is generated according to the saved video related information of the user and/or other information inquired from the internet.
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| US8290351B2 (en) * | 2001-04-03 | 2012-10-16 | Prime Research Alliance E., Inc. | Alternative advertising in prerecorded media |
| US20150326921A1 (en) * | 2014-05-08 | 2015-11-12 | Comigo Ltd. | System and method for providing an event-driven video/audio content platform |
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|---|---|---|---|---|
| CN102402755A (en) * | 2010-09-10 | 2012-04-04 | 江苏紫日连锁网吧投资管理有限公司 | Method for dividing display screen for playing advertisement |
| CN106998393A (en) * | 2017-05-24 | 2017-08-01 | 维沃移动通信有限公司 | A kind of video playing control method and mobile terminal |
| CN107613362A (en) * | 2017-10-20 | 2018-01-19 | 维沃移动通信有限公司 | A kind of video display control method and mobile terminal |
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