CN108701038A - A kind of method, terminal and the advertisement delivery system of terminal display advertisement - Google Patents
A kind of method, terminal and the advertisement delivery system of terminal display advertisement Download PDFInfo
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- CN108701038A CN108701038A CN201780006153.9A CN201780006153A CN108701038A CN 108701038 A CN108701038 A CN 108701038A CN 201780006153 A CN201780006153 A CN 201780006153A CN 108701038 A CN108701038 A CN 108701038A
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Abstract
The invention relates to a kind of method, terminal and the advertisement delivery systems of terminal display advertisement.Including:Screen locking picture is obtained to screen locking server, the screen locking picture includes at least one advertising pictures, and the advertising pictures include advertisement and identifier;The terminal shows the screen locking picture in screen lock state;Monitoring obtains the targeted advertisements mark of the targeted advertisements picture for the operation of targeted advertisements picture;It is identified to advertisement launching platform according to the targeted advertisements and sends action event.The embodiment of the present application shows that the time delay of advertisement is low by obtaining advertising pictures to screen locking server in this way, terminal when showing advertisement, need not go Real time request advertisement to advertisement launching platform, and advertisement shows more timely that experience is more preferable.
Description
The invention relates to field of communication technology more particularly to a kind of method, terminal and the advertisement delivery systems of terminal display advertisement.
Locking screen interface is that end user lights the screen seen first when mobile phone screen.Mainly for the protection of user privacy, prevent faulty operation mobile phone and under the feelings for not closing screen, achieve the purpose that power saving.
As the function of mobile phone is stronger and stronger, people are also increasingly dependent on mobile phone in life, and the frequency that mobile phone screen is lighted repeatedly is also increasing, such as, some users can be using the time from the point of view of mobile phone, or often lights mobile phone and seen whether prompting message or the content that preview is reminded.
That is, the frequency that locking screen interface occurs is very high, the value of locking screen interface is badly in need of exploitation.
Summary of the invention
The embodiment of the present application discloses method, terminal and the advertisement delivery system of a kind of terminal display advertisement.By showing advertisement using locking screen interface, solve the problems, such as that the locking screen interface frequency of occurrences is very high but value is not high, whether by the way that advertising pictures and screen locking picture are stored in local, being distinguished by the subject information in picture is advertising pictures, reduces the time delay for showing advertising pictures.
In a first aspect, the embodiment of the present application provides a kind of advertisement delivery system, the advertisement delivery system includes terminal, advertisement launching platform and screen locking server characterized by comprising advertisement launching platform, for receiving advertising pictures material；Advertisement launching platform is also used to, and is generated advertising logo, advertising logo is arranged in the subject attribute of advertising pictures material, and advertising pictures are generated；Advertisement launching platform is also used to, and Xiang Suoping server sends at least one advertising pictures；Screen locking server, for screen locking picture is sent eventually, screen locking picture to include at least one advertising pictures；Terminal, for showing at least one advertising pictures in screen lock state；Terminal is also used to, and monitoring is directed to the operation of targeted advertisements picture, obtains the targeted advertisements mark of targeted advertisements picture；Terminal is also used to, and is identified according to targeted advertisements to advertisement launching platform and is sent action event；Advertisement launching platform is also used to, and identifies processing operation event according to targeted advertisements.The advertising pictures that the embodiment of the present application is generated by advertisement launching platform, and pass through screen locking server for advertising pictures and screen protection picture, send jointly to terminal, terminal can be to show that screen protection picture shows advertising pictures in a manner of identical, by the metadata in the subject attribute of screen locking picture, to distinguish advertising pictures and screen protection picture, terminal is not needed to advertisement launching platform Real time request advertising pictures, the time delay that advertising pictures are shown is low, and user experience is high.
In a kind of possible realization, further includes: screen locking server is also used to, and periodically sends advertising pictures request, advertising pictures of the advertising pictures request for requesting to update to advertisement launching platform.
In alternatively possible realization, further includes:
Terminal is also used to, and periodically sends inquiry request to screen locking server, and inquiry request is used for the screen locking figure for requesting to update
Piece, the screen locking picture of update include the advertising pictures updated.
In another possible realization, advertisement launching platform is also used to, and sends json structure message to screen locking server by https interface, json structure message includes at least one advertising pictures.
Second aspect, the embodiment of the present application provide a kind of method of terminal display advertisement.This method is suitable for terminal, this method comprises: obtaining screen locking picture to screen locking server, the screen locking picture includes at least one advertising pictures, and the advertising pictures include advertising logo；The terminal shows the screen locking picture in screen lock state；Monitoring is directed to the operation of targeted advertisements picture, obtains the targeted advertisements mark of the targeted advertisements picture；It is identified according to the targeted advertisements to advertisement launching platform and sends action event.The embodiment of the present application shows that the time delay of advertisement is low in this way, terminal when showing advertisement, does not need to go Real time request advertisement to advertisement launching platform by obtaining advertising pictures to screen locking server, and advertisement shows more timely that experience is more preferable.
In optionally realizing at one, advertising logo includes the metadata that advertising logo includes at least one subject attribute, and the metadata includes material ID.Pass through the embodiment of the present application, terminal can be depending at least on the material ID in the subject attribute of advertising pictures, the difference of advertising pictures Yu non-advertising pictures (i.e. screen protection picture) is distinguished, so that terminal can only detect the operation that user is directed to the picture with material ID.And advertisement launching platform can also be counted according to material ID and the operations such as charging.
Aforementioned to specifically include to screen locking server acquisition screen locking picture in another optional realization: the screen locking picture that periodic receipt screen locking server is sent updates packet, and it includes the advertising pictures updated that the screen locking picture update, which is wrapped,.Such as, the period that terminal can be set sends inquiry request to screen locking server, the inquiry request is used for the screen locking picture for requesting to update in the period, the update screen locking picture includes the advertising pictures of update alternatively, the screen locking picture that screen locking server can be updated with the period of setting into terminal sending cycle.Regularly updating for advertising pictures may be implemented by the embodiment of the present application.
The third aspect, the embodiment of the present application provide a kind of method of terminal display advertisement, and this method is suitable for screen locking server.This method specifically includes: receiving the advertising pictures that advertisement launching platform is sent, advertising pictures include advertising logo；Advertising pictures are integrated in screen locking picture, screen locking picture includes advertising pictures and screen protection picture, and advertising pictures include advertising logo；Screen locking picture is sent to terminal, screen locking picture in terminal for showing.The embodiment of the present application may be implemented to send advertising pictures from screen locking server to terminal, the advertising pictures can be sent together with screen protection picture, when so that terminal showing advertisement in the state of the lock screen, not had to advertisement launching platform Real time request advertising pictures, time delay is low, and effect is good.
In optionally being realized at one, before sending advertising pictures to terminal, this method further include: receive the inquiry request that terminal periodic is sent, the inquiry request is used for the screen locking picture for requesting to update, and the screen locking picture of the update includes the advertising pictures updated.
In another is optionally realized, before receiving the advertising pictures that advertisement launching platform is sent, further include: periodically advertising pictures request, advertising pictures of the advertising pictures request for requesting the advertisement launching platform to update are sent to the advertisement launching platform.Such as, screen locking server can send advertising pictures request to screen locking server with second round, the advertising pictures request the advertising pictures for requesting to update in the second round, alternatively, the advertising pictures that advertisement launching platform can be updated with second round into screen locking server sending cycle.
Fourth aspect, the embodiment of the present application provide a kind of method of terminal display advertisement.This method is suitable for advertisement launching platform, and this method specifically includes: receiving advertising pictures material and at least one metadata；Advertising logo is generated, the advertising logo and at least one described metadata are arranged in the subject attribute of the advertising pictures material, generates advertising pictures；The advertising pictures are sent to screen locking server.By the embodiment of the present application, advertisement launching platform produces the advertising pictures in subject attribute including material ID, and terminal can only detect the operation that user is directed to the picture with material ID.And advertisement launching platform can also be counted according to material ID and the operations such as charging.
In optionally being realized at one, before sending the advertising pictures to screen locking server, further includes: receive screen locking
The advertising pictures of server periodicity sending are requested, advertising pictures of the request for updating in RQ cycle.
5th aspect, the embodiment of the present application provide a kind of terminal.It include: receiver, for obtaining screen locking picture to screen locking server, the screen locking picture includes at least one advertising pictures, and the advertising pictures include advertising logo；Display, for showing the screen locking picture in screen lock state；Processor obtains the targeted advertisements mark of the targeted advertisements picture for monitoring the operation for being directed to targeted advertisements picture；Transmitter sends action event for identifying according to the targeted advertisements to advertisement launching platform.
In optionally realizing at one, the advertising logo includes the metadata of at least one subject attribute；At least one metadata includes material ID.
In another is optionally realized, the transmitter is also used to, and the screen locking picture that periodic receipt screen locking server is sent updates packet, and it includes the advertising pictures updated that the screen locking picture, which updates packet,.
6th aspect, the embodiment of the present application provide a kind of screen locking server.It include: receiver, for receiving the advertising pictures of advertisement launching platform transmission, the advertising pictures include advertising logo；Processor, for the advertising pictures to be integrated in screen locking picture, the screen locking picture includes advertising pictures and screen protection picture, and the advertising pictures include advertising logo；Transmitter is also used to, and sends the screen locking picture to terminal, the screen locking picture in the terminal for showing.
In optionally realizing at one, the receiver is also used to, and receives the inquiry request that terminal periodic is sent, and the inquiry request is used for the screen locking picture for requesting to update, and the screen locking picture of the update includes the advertising pictures updated.
In another is optionally realized, the transmitter is also used to, and periodically sends advertising pictures request, advertising pictures of the advertising pictures request for requesting the advertisement launching platform to update to the advertisement launching platform.
7th aspect, the embodiment of the present application provide a kind of advertisement launching platform.It include: receiver, for receiving advertising pictures material and at least one metadata；The advertising logo and at least one described metadata are arranged in the subject attribute of the advertising pictures material for generating advertising logo for processor, generate advertising pictures；Transmitter, for sending the advertising pictures to screen locking server.
In optionally realizing at one, the receiver is also used to, and receives the advertising pictures request of screen locking server periodicity sending, advertising pictures of the request for updating in RQ cycle.
Eighth aspect, the embodiment of the present application provide a kind of device for showing advertisement.It include: acquiring unit, for obtaining screen locking picture to screen locking server, the screen locking picture includes at least one advertising pictures, and the advertising pictures include advertising logo；Display unit, for showing the screen locking picture in screen lock state；Processing unit obtains the targeted advertisements mark of the targeted advertisements picture for monitoring the operation for being directed to targeted advertisements picture；Transmission unit sends action event for identifying according to the targeted advertisements to advertisement launching platform.
In optionally realizing at one, the advertising logo includes the metadata of at least one subject attribute；At least one metadata includes material ID.
In another is optionally realized, transmission unit is also used to, and the screen locking picture that periodic receipt screen locking server is sent updates packet, and it includes the advertising pictures updated that the screen locking picture, which updates packet,.
9th aspect, the embodiment of the present application provide a kind of screen locking server.It include: receiving unit, for receiving the advertising pictures of advertisement launching platform transmission, the advertising pictures include advertising logo；Processing unit, for the advertising pictures to be integrated in screen locking picture, the screen locking picture includes advertising pictures and screen protection picture, and the advertising pictures include advertising logo.Transmission unit sends the screen locking picture to terminal, and the screen locking picture in the terminal for showing.
In optionally realizing at one, receiving unit is also used to, and receives the inquiry request that terminal periodic is sent, and the inquiry request is used for the screen locking picture for requesting to update, and the screen locking picture of the update includes the advertising pictures updated.
In another is optionally realized, transmission unit is also used to, and periodically sends advertising pictures request, advertising pictures of the advertising pictures request for requesting the advertisement launching platform to update to the advertisement launching platform.
Tenth aspect, the embodiment of the present application provide a kind of advertisement launching platform.It include: receiving unit, for receiving advertising pictures material and at least one metadata；The advertising logo and at least one described metadata are arranged in the subject attribute of the advertising pictures material for generating advertising logo for processing unit, generate advertising pictures；Transmission unit, for sending the advertising pictures to screen locking server.
In optionally realizing at one, receiving unit is also used to, and receives the advertising pictures request of screen locking server periodicity sending, advertising pictures of the request for updating in RQ cycle.
Tenth on the one hand, and the embodiment of the present application provides a kind of computer storage medium, and for being stored as computer software instructions used in above-mentioned terminal, it includes for executing above-mentioned second aspect and program optionally designed in realization.
12nd aspect, the embodiment of the present application provides a kind of computer storage medium, and for being stored as computer software instructions used in above-mentioned screen locking server, it includes for executing the above-mentioned third aspect and program optionally designed in realization.
13rd aspect, the embodiment of the present application provides a kind of computer storage medium, and for being stored as computer software instructions used in above-mentioned advertisement launching platform, it includes for executing above-mentioned fourth aspect and program optionally designed in realization.
Fourteenth aspect, the embodiment of the present application provide a kind of computer program product, and for being stored as computer software instructions used in above-mentioned terminal, it includes for executing above-mentioned second aspect and program optionally designed in realization.
15th aspect, the embodiment of the present application provides a kind of computer program product, and for being stored as computer software instructions used in above-mentioned screen locking server, it includes for executing the above-mentioned third aspect and program optionally designed in realization.
16th aspect, the embodiment of the present application provides a computer program product, and for being stored as computer software instructions used in above-mentioned advertisement launching platform, it includes for executing above-mentioned fourth aspect and program optionally designed in realization.
Fig. 1 is that a kind of advertisement delivery system structure provided by the embodiments of the present application is intended to；
Fig. 2 is a kind of Signalling exchange schematic diagram of terminal display advertisement provided by the embodiments of the present application；
Fig. 3 is an example provided by the embodiments of the present application；
Fig. 4 is a kind of advertisement launching platform structural schematic diagram provided by the embodiments of the present application；
Fig. 5 is another advertisement launching platform structural schematic diagram provided by the embodiments of the present application；
Fig. 6 is a kind of structural schematic diagram of screen locking server provided by the embodiments of the present application；
Fig. 7 is a kind of structural schematic diagram of terminal provided by the embodiments of the present application；
Fig. 8 is the structural schematic diagram of another terminal provided by the embodiments of the present application；
Fig. 9 is another screen locking server architecture schematic diagram provided by the embodiments of the present application；
Figure 10 is another advertisement launching platform structural schematic diagram provided by the embodiments of the present application.
Advertisement is shown in the locking screen interface of terminal, the commercial value of locking screen interface can be increased, locking screen interface is that end user lights the screen seen first when mobile phone screen, it is easy to attract the attention of end user, advertisement is launched in locking screen interface, it will reaches good advertising results.Present applicant is found by analysis: at present for moving advertising, general way is can to guarantee real-time in this way using real-time mode.So-called real-time mode exactly indicates that user lights terminal screen, and terminal requests advertisement to advertisement launching platform, and then terminal shows the advertisement that advertisement launching platform is returned according to request immediately.Due to lighting screen ability Real time request advertisement, it is possible to network is obstructed when lighting screen, even if network it is logical, ad-request is had sent, but receives advertisement and has delay, may have little time to show advertisement, user is just unlocked or other operations, so that terminal terminates to show locking screen interface.
The embodiment of the present application provides method, advertisement launching platform, screen locking server, terminal and the advertisement delivery system of a kind of terminal display advertisement.As shown in Figure 1, advertisement delivery system provided by the embodiments of the present application may include: terminal 100, screen locking server 200 and advertisement launching platform 300.Terminal 100, screen locking server 200 and advertisement launching platform 300 are connected with each other, wherein, terminal 100 can pass through wireless access network (Radio Access Network,) and core net (Core Network RAN, CN it) is connect with screen locking server 200 and advertisement launching platform 300, or, terminal 100 can also access wired network by WLAN (Wireless Local Area Networks, WLAN) and connect with screen locking server 200 and advertisement launching platform 300.Screen locking server 200 can be connect with advertisement launching platform 300 by wired network (such as Ethernet).
The invention relates to terminal may include mobile phone, tablet computer, personal digital assistant (Personal Digital Assistant, PDA), point-of-sale terminal (Point of Sales, POS), vehicle-mounted computer etc..
Advertising pictures can be the picture for carrying advertising logo.For example, advertising logo can carry in the subject attribute of advertising pictures.Subject attribute may include material mark.
Ad material refers to the information such as advertising pictures material and the metadata for generating that advertising pictures need.
Screen protection picture can not carry the picture of advertising logo with right and wrong advertising pictures.For example, do not include in the subject attribute of screen protection picture material mark, or including material mark indicate the screen protection picture be non-advertising pictures.
In the embodiment of the present invention, screen locking picture includes advertising pictures and screen protection picture.
Advertisement delivery system is achieved by the steps of the dispensing of advertisement:
S210, advertisement launching platform receive advertising pictures material.
Advertisement launching platform can receive the information such as metadata and the advertising pictures material of the advertisement of advertiser or advertisement agency personnel input.
Fig. 3 is creation screen locking ad material schematic diagram.As shown in figure 3, the user interface that advertiser or advertising agent can be provided by advertisement launching platform creates ad material, details are provided below:
It can choose the format and advertising pictures size for generating advertising pictures, then upload advertising pictures material, or, when creating ad material, the format and size of advertising pictures material can choose, and upload the picture of selected format and size to advertisement launching platform.
Entitled " test material " for filling in the ad material, is filled on entitled " the beautiful Inner Mongol prairie " of the advertisement, and supplier is " travel agency ", is described as that " Inner Mongol prairie autumn is extremely beautiful, and The sky is high, the clouds are pale.Travel agency has a taste of the glorious scene of the low existing cattle and sheep of grass with you ", to click jump address be " http://www.vmall.com ".
S220, advertisement launching platform generate advertising logo, advertising logo are arranged in the subject attribute of advertising pictures material, generate advertising pictures.
Wherein, advertising logo can be used as identification one width picture whether be advertising pictures judgment basis, different advertising pictures can also be distinguished in advertisement delivery system, a width advertising pictures can have unique advertising logo in release platform, for example,
Advertisement launching platform can generate material ID according to information such as the metadata of advertisement and advertising pictures materials, and material ID can be used as advertising logo, wherein can carry out Hash operation to information such as the metadata of advertisement and advertising pictures materials and obtain material ID.Further for example, advertisement launching platform can generate a material ID as advertising logo at random.
Advertisement launching platform splices received metadata and the material ID of generation according to certain format, is arranged in the subject attribute of advertising pictures.
Wherein, material ID is alternatively referred to as the metadata of advertising pictures.
For example, the metadata contained in advertising pictures subject attribute is for example shown in table 1:
Table 1
| Metadata title | Explanation |
| <mgzn-title> | The title of advertising pictures |
| <mgzn-cpname> | The vendor name of advertising pictures |
| <mgzn-contenturi> | The click jump address of advertising pictures |
| <mgzn-content> | The description of advertising pictures |
| <mgzn-contentid> | Ad material ID |
Wherein, splicing format is as follows:
Inner Mongol prairie<mgzn-cpname>travel agency<mgzn-contenturi>http://www.vmall.com<mgzn-content>Inner Mongol prairie autumn of<mgzn-title>beauty is extremely beautiful, and The sky is high, the clouds are pale.Travel agency has a taste of the glorious scene<mgzn-contentid>455 of the low existing cattle and sheep of grass with you.Wherein,<mgzn-title>followed by be advertisement title,<mgzn-cpname>followed by be advertisement supplier,<mgzn-contenturi>followed by be click jump address,<mgzn-content>followed by be advertisement description,<mgzn-contentid>followed by be material ID.
S230, advertisement launching platform send at least one advertising pictures to screen locking server；
Screen locking server periodically can send advertising pictures request, advertising pictures of the advertising pictures request for requesting to update, alternatively, advertisement launching platform periodically can send the advertising pictures updated to screen locking server to screen locking server.For another example advertisement launching platform, which can set 07:00 on every Tuesdays, sends the advertising pictures updated to screen locking server, the advertising pictures of the update were advertising pictures newly-generated between the 07:00 to the 07:00 of upper one week Tuesday of this Tuesday.
In addition, screen locking server can be to advertisement launching platform returning response message after at least one advertising pictures for receiving advertisement launching platform transmission, the response message can carry at least one advertising logo, which is used to indicate the corresponding advertising pictures of at least one advertising logo in the reception condition of screen locking server.
Safe version hypertext transfer protocol (Hyper Text Transfer Protocol over Secure Socket Layer, https) interface can be used between advertisement launching platform and screen locking server to carry out data transmission, message body uses json structure.The example of a request is shown below:
S240, screen locking server are used to send screen locking picture to terminal, which includes at least one advertising pictures；
Screen locking server can be after the inquiry request for receiving terminal transmission when sending advertising pictures to terminal, sends advertising pictures to terminal or only sends the advertising pictures of update, wherein advertising pictures can compress together with screen protection picture is sent to terminal.For example, terminal periodically can send inquiry request to screen locking server, which is used for the screen locking picture for requesting to update, and the screen locking picture of the update includes the advertising pictures updated and the screen protection picture of update.
In one example, terminal can be set as the update for only under Wi-Fi (WIreless-Fidelity, Wireless Fidelity) connection status, just allowing to carry out screen locking picture according to demand.When terminal detects Wi-Fi connection, then terminal sends inquiry request to screen locking server.Screen locking picture is updated packet and is sent to terminal by screen locking picture after the inquiry request for receiving terminal transmission.Wherein, the update packet may include upper one receiving in the period that inquiry request starts until this receives inquiry request, advertisement launching platform is sent to the advertising pictures of screen locking server, it can also be received in the period that inquiry request starts until this receives inquiry request including on screen locking server one, the screen protection picture of update.
Screen locking picture periodically can also send the screen locking picture updated to terminal.For example, terminal can be sent to the advertising pictures of update in such a way that information pushes.
Wherein, terminal can carry the advertising logo of advertising pictures to screen locking server returning response message, the response message after the advertising pictures for receiving the transmission of screen locking server, which is used to indicate the corresponding advertising pictures of advertising logo in the reception condition of terminal.
In addition, what screen locking picture can classify by theme, wherein the theme can be type of the type according to image content, the type of picture format and photo resolution etc. and determine.For example, character motif, landscape theme, automobile theme etc. can be divided into according to content.
Screen locking server can determine the corresponding theme of advertising pictures according to metadata and picture materials, for example, the advertising pictures can be determined as to automobile theme for the advertising pictures of automobile.Wherein, each advertising pictures can determine one or more themes.
For terminal when requesting the screen protection picture of certain theme to screen locking server, the advertising pictures for belonging to same theme can be sent to together terminal by screen locking server.Terminal is sent to for example, the screen protection picture and advertising pictures of identical theme can be packaged with.In addition, terminal can also directly request the screen locking picture of certain theme to screen locking server, which includes advertising pictures and screen protection picture.
Screen locking operation personnel can audit advertising pictures and screen protection picture in screen locking server, for example, whether having content against regulation in audit picture, if there is sensitive vocabulary etc..
After the approval, advertising pictures and screen protection picture can be packaged compression by screen locking server together, form a screen locking picture compression packet.The advertising pictures that the update of material synchronizing information server transmission is received for screen locking server can be generated advertising pictures and update packet, or periodically the screen protection picture of the advertising pictures of update and update are packed into screen locking picture together and update packet.
S250, terminal receive the screen locking picture that screen locking server is sent, which includes at least one advertising pictures.Wherein, terminal can save the screen locking picture received in memory.
Terminal periodically can initiate inquiry request to screen locking server, check and wrap either with or without update.
It is wrapped if there is updating, then the update packet is downloaded in terminal.
The screen locking analytic application compressed package run in terminal, the material ID contained in advertising pictures is parsed, and is saved in memory.
Metadata in the advertising pictures subject attribute of terminal parsing is as shown in table 2:
Table 2
| Metadata title | Explanation |
| <mgzn-title> | The title of advertising pictures |
| <mgzn-cpname> | The vendor name of advertising pictures |
| <mgzn-contenturi> | The click jump address of advertising pictures |
| <mgzn-content> | The description of advertising pictures |
| <mgzn-contentid> | Material ID, (this metadata only has advertising pictures just to have) |
Metadata in the terminal screen protection picture subject attribute to be parsed is as shown in table 3:
Table 3
| Metadata title | Explanation |
| <mgzn-title> | The title of screen protection picture |
| <mgzn-cpname> | The vendor name of screen protection picture |
| <mgzn-contenturi> | The click jump address of screen protection picture |
| <mgzn-content> | The description of screen protection picture |
S260, terminal show screen locking picture in screen lock state.
Ad ware development kit (Software Development Kit is integrated in terminal installation, SDK screen locking application), terminal can show in the state of the lock screen screen locking picture by running screen locking application, and wherein the screen locking picture includes at least one screen protection picture and at least one advertising pictures.
Wherein, terminal can be shown when screen lock state shows the screen locking picture locally saved according to the rule of setting, for example, it may be screen protection picture and advertising pictures are alternately shown；It is also possible to when terminal lights screen, first displaying advertising pictures, then shows screen protection picture again, further, lighting the advertising pictures that screen is shown every time in terminal can be different, for example, the advertising pictures being locally stored can successively be shown.
S270, terminal monitoring user's operation.
If S280 obtains the mark of the targeted advertisements picture, and send the action event to advertisement launching platform according to the mark of the targeted advertisements picture detect the operation for targeted advertisements picture.Wherein, which may include browsing, click, collect and sharing the targeted advertisements picture etc..
When terminal detects that the operations such as browsing, click, collection, sharing advertising pictures occur, the action events such as browsing, click, collection, sharing can be sent to advertisement launching platform by terminal.For example, the screen locking of terminal operating is applied when detecting that the operation for advertising pictures occurs, report interface that advertising logo (for example, material ID) carrying is sent to advertisement launching platform in action event by the event that SDK is provided.
Action event may include the mark of the description and targeted advertisements picture for the operation of targeted advertisements picture.
S290, advertisement launching platform receive the action event that terminal is sent, and carry out billing operation according to the operation.Wherein,
The action event includes the operation for targeted advertisements picture, which may include the corresponding targeted advertisements mark of the targeted advertisements picture.
Advertisement launching platform the operation such as is recorded, analyzes, handle to the action event for advertisement, for example, according to the advertising logo that action event carries, to the advertising logo corresponding account progress billing operation.
In one example, can be different for the different operation charging unit price for advertising pictures, for example, the charging unit price of browsing, which is smaller than, shares charging unit price.
In embodiments of the present invention, the advertising pictures that advertisement launching platform generates, and pass through screen locking server for advertising pictures and screen protection picture, terminal is sent jointly to, terminal can pass through the metadata in the subject attribute of screen locking picture to show that screen protection picture shows advertising pictures in a manner of identical, to distinguish advertising pictures and screen protection picture, terminal is not needed to advertisement launching platform Real time request advertising pictures, and the time delay that advertising pictures are shown is low, and user experience is high.
Terminal obtains the advertising pictures and screen protection picture mixed from screen locking server.Terminal shows the advertising pictures and screen protection picture in screen lock state, and detect the operation for being directed to advertising pictures, and action event is reported into advertisement launching platform, so that advertisement launching platform records the event, analyzes, handles and the operation such as deducts fees to advertisement tasks, in this way, terminal is when showing advertisement, it does not need to go Real time request advertisement to advertisement launching platform, show that the time delay of advertisement is low, advertisement shows more timely that experience is more preferable.
With reference to the accompanying drawing 4-7 to the present embodiments relate to advertisement launching platform, screen locking server and terminal structure be further described.
A kind of advertisement launching platform structural schematic diagram as illustrated in FIG. 4.Advertisement launching platform 300 at least may include: transceiver 401, processor 402, memory 403.The processor 402, transceiver 401 and memory 403 can by bus (be not shown in the figure, but it will be obvious to one with ordinary skill in the art that) connect and complete mutual communication.Transceiver 401 with terminal or screen locking server for interacting, it may include receiver and transmitter.In addition, transceiver 401 can also be realized in the form of independent receiver and transmitter.Memory 403 is used to store program and data.
Specifically, transceiver 401 can be used for receiving metadata such as title, title, description, the click jump address of advertising pictures material and the advertisement etc..
Processor 402 is used to generate the material ID of the advertisement, and received metadata and the material ID of generation are spliced according to certain format, is arranged in the subject attribute of advertising pictures.For example, advertisement launching platform can also include touch display, for the touch display for showing advertiser user interface, which may include providing the prompt of the metadata of advertising pictures material and the advertisement.Advertiser or advertising agent can provide the metadata and control upload advertising pictures material of advertisement according to prompt by the touch display.
Memory 403 is used for the advertising pictures that storage processor 402 generates.Specifically, memory 403 can be realized in the form of server, and operation has database in the server, the advertising pictures which generates.
Processor 402 is also used to the advertising pictures timing in memory 403 being supplied to screen locking server, so that advertising pictures are supplied to terminal by screen locking server.Transceiver 401 is also used to receive the action event of terminal transmission, and processor 202 records the action event, analyzed and handled.
Processor 402 is also used to execute other steps that advertisement launching platform executes in aforementioned embodiment as shown in connection with fig. 2 in run memory by the program stored.
In one example, for advertisement launching platform, distributed deployment can be used.For example, as shown in Figure 5: advertisement launching platform may include that advertiser portal server, material synchronizing information server, event report server and database server.
Advertiser or advertisement agency personnel pass through the account in advertiser's portal server log advertisement launching platform, screen locking ad material is created in the account, it fills in the metadata of the advertisement, upload advertising pictures material, advertiser portal server generates material ID according to the information that advertiser or advertising agent fill in.
Advertiser portal server splices the metadata of advertisement, material ID according to certain format, is arranged in the subject attribute of ad material picture and obtains advertising pictures, then sends screen locking server for advertising pictures.
Advertising pictures after synthesis are transferred to database server by advertiser portal server, and storage is in the database.Database table structure can be such that
In one example, advertiser portal server can provide advertisements metadata and advertising pictures material to database server, generate advertising pictures by database server, and store in the database.
Timer is provided on material synchronizing information server, the database in database server is inquired in timing, such as is executed within 10 minutes primary.
Material synchronizing information server obtains the advertising pictures of the update after inquiring the advertising pictures in data and having update, and the advertising pictures of update are sent to screen locking server.After sending successfully, the value of field send_screen_lock_server_flag in table is updated to Y, behind just do not have to push again, avoid repeat push.If push does not succeed, timer next time continues to push when starting.
Https interface is used between material synchronizing information server and screen locking server, message body uses json structure.
Fig. 6 shows a kind of structural schematic diagram of screen locking server.As shown in fig. 6, screen locking server 200 at least may include: transceiver 601, processor 602, memory 603.The processor 602, transceiver 601 and memory 603 can by bus (be not shown in the figure, but it will be obvious to one with ordinary skill in the art that) connect and complete mutual communication.Transceiver 601 with advertisement launching platform or terminal for interacting, it may include receiver and transmitter, in addition, transceiver 601 can also be realized in the form of independent receiver and transmitter；Memory 603 is used to store program and data.
Specifically, transceiver 601 is used to the advertising pictures with information such as metadata, material ID being sent to terminal.
Processor 602 is used to execute the step of advertisement launching platform executes in aforementioned embodiment as shown in connection with fig. 2 by the program stored in run memory 503.
Fig. 7 is the structural schematic diagram of terminal provided by the embodiments of the present application.It is specifically introduced below with reference to each component parts of the Fig. 7 to terminal 100.As shown in fig. 7, the components such as terminal 100 includes, radio frequency (Radio Frequency, RF) circuit 710, memory 720, display screen 730, processor 740 and power supply 750.It will be understood by those skilled in the art that the restriction of the not structure paired terminal of terminal structure shown in Fig. 7, may include perhaps combining certain components than illustrating more or fewer components and perhaps splitting certain components or different component layouts.Skilled person is understood that display screen 730 belongs to user interface (User Interface, UI), and terminal 100 may include than diagram or less user interface.
Specifically, RF circuit 710 can be used for carrying out wireless communication with base station, so that terminal is interacted by base station with advertisement launching platform or screen locking server etc., that is to say, that the events such as advertising display, click, collection, sharing are sent to advertisement launching platform by base station；Alternatively, carrying the advertising pictures of metadata, material ID by what base station reception screen locking server was sent, and it is transmitted to the processing of processor 740.In general, RF circuit includes but is not limited to antenna, at least one amplifier, receiver and transmitter, coupler, low-noise amplifier (Low Noise Amplifier, LNA), duplexer etc..In addition, RF circuit 710 can also network and other terminal equipment in communication by wireless communication.Any communication standard or agreement can be used in the wireless communication, including but not limited to global system for mobile communications (Global System of Mobile communication, GSM), general packet radio service (General Packet Radio Service, GPRS), CDMA (Code Division Multiple Access, CDMA), wideband code division multiple access (Wideband Code Division Multiple Access, WCDMA), long term evolution (Long Term Evolution, LTE), Email, short message service (Short Messaging Service, SMS) etc..
Terminal can also include Wi-Fi module, and terminal accesses network by Wi-Fi module, realize the connection with advertisement launching platform or screen locking server.For example, some terminal devices can not support mobile communication only to support Wi-Fi (for example, some tablet computers or E-book reader etc.).
Terminal can also be connect using other terminals as relaying with advertisement launching platform and screen locking server by device-to-device (device to device, D2D) technology.
In the embodiment of the present application, Wi-Fi module or RF circuit 710 can be collectively referred to as transceiver, for the conversion between wireless signal and wire signal.
Memory 720 can be used for storing program, and processor 740 is stored in the software program of memory 720 by operation, execute the step of terminal executes in aforementioned embodiment as shown in connection with fig. 2.The various functions of terminal 100.Memory 720 can mainly include storing program area and storage data area, wherein, storing program area can application program needed for storage program area, at least one function etc., wherein at least one function may include, the displaying of advertising pictures or screen protection picture, action event detection and report and resource updates etc. are one or more；Storage data area, which can be stored, uses safeguarded data (such as storage of screen locking resource, the record of action event etc., wherein screen locking resource includes advertising pictures or screen protection picture) etc. according to terminal 100.In addition, memory 720 may include high-speed random access memory, it can also include nonvolatile memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.
Display screen 730 can be used for showing the various menus of information input by user, the information and terminal 100 that are supplied to user, specifically, display screen 730 is used to show that advertising pictures or screen protection picture, display screen 730 can also be used to receive the operation that user is directed to advertising pictures in screen lock state.Specific display screen 730 may include display panel 731 and touch panel 432.Wherein display panel 431 can use liquid crystal display (Liquid Crystal Display, LCD), organic light-emitting diodes
Forms such as (Organic Light-Emitting Diode, OLED) are managed to configure display panel 731.Touch panel 732, also referred to as touch screen, touch-sensitive screen etc., the on it or neighbouring contact of collectable user or Touchless manipulation (for example user is using the operation of any suitable object or attachment on touch panel 732 or near touch panel 732 such as finger, stylus, also may include somatosensory operation；The operation includes the action types such as single-point control operation, multiparty control operation), and corresponding attachment device is driven according to a pre-set procedure.Optionally, touch panel 732 may include both touch detecting apparatus and touch controller.Wherein, touch orientation, the posture of touch detecting apparatus detection user, and touch operation bring signal is detected, transmit a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and is converted into the information that processor is capable of handling, then give processor 740, and can receive order that processor 740 is sent and be executed.Furthermore, it is possible to realize touch panel 732 using multiple types such as resistance-type, condenser type, infrared ray and surface acoustic waves, touch panel 732 can also be realized using any technology of future development.Further, touch panel 732 can cover display panel 731, user can (the display content includes but is not limited to according to the content that display panel 731 is shown, soft keyboard, virtual mouse, virtual key, icon and image or text information etc.), on the touch panel 732 covered on display panel 731 or nearby operated, after touch panel 732 detects operation on it or nearby, processor 740 is sent to by I/O subsystem to determine that user inputs, it is followed by subsequent processing device 740 and provides corresponding visual output on display panel 731 by I/O subsystem according to user's input.Although in Fig. 7, touch panel 732 and display panel 731 are the input and input function for realizing terminal 100 as two independent components, but in some embodiments, can be integrated by touch panel 732 and display panel 731 and that realizes terminal 100 output and input function.
Processor 740 is the control centre of terminal 100, utilize the various pieces of various interfaces and connection whole mobile phone, by running or executing the software program being stored in memory 720, and call the data being stored in memory 720, the various functions and processing data for executing terminal 100, to carry out integral monitoring to mobile phone.Optionally, processor 740 may include one or more processing units；Alternatively, processor 740 can integrate application processor and modem processor, wherein the main processing operation system of application processor, user interface and application program etc., modem processor mainly handles wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 740.
Wherein, processor 740 is specifically used for:
Advertising pictures can be shown by control display 730.Wherein, specifically during displaying, the screen locking picture for needing to show includes screen protection picture and advertising pictures.
It can detecte user's browsing, click, collection, share the events such as advertising pictures, when aforementioned events occur, aforementioned operation event is sent to advertisement launching platform by transceiver.
Inquiry request periodically can also be initiated to screen locking server, check and wrapped either with or without update.It is wrapped if there is updating, then being downloaded to packet is updated in terminal memory 720.Wherein, which may include the screen protection picture and advertising pictures updated.
Terminal 100 further includes the power supply 750 (such as battery) powered to all parts, preferably, power supply can be logically contiguous by power-supply management system and processor 740, to realize the functions such as management charging, electric discharge and power consumption by power-supply management system.
I/O subsystem 760 is used to control the external equipment of input and output, may include display controller 761.Display controller 761 in I/O subsystem 760 receives signal from display screen 730 and/or sends signal to display screen 730.After display screen 730 detects user's input, user's input that display controller 761 will test is converted to and is shown in the interaction of the user interface object on display screen 630, i.e. realization human-computer interaction.
Fig. 8 is the structural schematic diagram of another terminal provided by the embodiments of the present application.The device as shown in Figure 8 includes acquiring unit 801, display unit 802, processing unit 803 and transmission unit 804.Wherein, acquiring unit 801 and transmission
Unit 804 can also be realized by way of RF circuit 710 described in embodiment as shown in connection with fig. 7；Display unit 802 can also be realized by way of display screen 730 described in embodiment as shown in connection with fig. 7；Processing unit 803 can also be realized by way of processor 740 described in embodiment as shown in connection with fig. 7.The device specifically includes:
Acquiring unit 801, for obtaining screen locking picture to screen locking server, the screen locking picture includes at least one advertising pictures, and the advertising pictures include advertising logo；
Display unit 802, for showing the screen locking picture in screen lock state；
Processing unit 803 obtains the targeted advertisements mark of the targeted advertisements picture for monitoring the operation for being directed to targeted advertisements picture；
Transmission unit 804 sends action event for identifying according to the targeted advertisements to advertisement launching platform.
Optionally, advertising logo includes the metadata of at least one subject attribute, which includes material ID.
Optionally, transmission unit 804 is also used to, and the screen locking picture that periodic receipt screen locking server is sent updates packet, and it includes the advertising pictures updated that the screen locking picture, which updates packet,.
Fig. 9 is another screen locking server architecture schematic diagram provided by the embodiments of the present application.As shown in figure 9, including receiving unit 901, processing unit 902 and transmission unit 903.Wherein, receiving unit 901 and transmission unit 903 can also be realized by way of transceiver 601 described in embodiment as shown in connection with fig. 6；Processing unit 902 can also be realized by way of processor 602 described in embodiment as shown in connection with fig. 6.The device specifically includes:
Receiving unit 901, for receiving the advertising pictures of advertisement launching platform transmission, the advertising pictures include advertising logo；
Processing unit 902, for the advertising pictures to be integrated in screen locking picture, the screen locking picture includes advertising pictures and screen protection picture, and the advertising pictures include advertising logo.
Transmission unit 903 sends the screen locking picture to terminal, and the screen locking picture in the terminal for showing.
Optionally, receiving unit 901 is also used to, and receives the inquiry request that terminal periodic is sent, and the inquiry request is used for the screen locking picture for requesting to update, and the screen locking picture of the update includes the advertising pictures updated.
Optionally, transmission unit 903 is also used to, and periodically sends advertising pictures request, advertising pictures of the advertising pictures request for requesting the advertisement launching platform to update to the advertisement launching platform.
Figure 10 is the structural schematic diagram of another advertisement launching platform provided by the embodiments of the present application.As shown in Figure 10, including receiving unit 1001, processing unit 1002 and transmission unit 1003.Wherein, receiving unit 1001 and transmission unit 1003 can also be realized by way of transceiver 401 described in embodiment as shown in connection with fig. 4；Processing unit 1002 can also be realized by way of processor 402 described in embodiment as shown in connection with fig. 4.It specifically includes:
Receiving unit 1001, for receiving advertising pictures material and at least one metadata；
The advertising logo and at least one described metadata are arranged in the subject attribute of the advertising pictures material for generating advertising logo for processing unit 1002, generate advertising pictures；
Transmission unit 1003, for sending the advertising pictures to screen locking server.
Optionally, receiving unit 1001 is also used to, and receives the advertising pictures request of screen locking server periodicity sending, advertising pictures of the request for updating in RQ cycle.
The embodiment of the present application provides a kind of advertisement delivery system, which includes any one terminal described in aforementioned embodiment as shown in connection with fig. 7, any one screen locking server described in any one advertisement launching platform described in the embodiment in conjunction with shown in Figure 4 and 5 and embodiment as shown in connection with fig. 6.
Professional should further appreciate that unit and algorithm steps described in conjunction with the examples disclosed in the embodiments of the present disclosure can be realized with electronic hardware, computer software, or a combination of the two, hard in order to clearly demonstrate
The interchangeability of part and software generally describes each exemplary composition and step according to function in the above description.These functions are implemented in hardware or software actually, the specific application and design constraint depending on technical solution.Professional technician can use different methods to achieve the described function each specific application, but this realization is it is not considered that exceed scope of the present application.
Those of ordinary skill in the art will appreciate that implementing the method for the above embodiments is that can be completed by program come instruction processing unit, the program can store in computer readable storage medium, the storage medium is non-transitory (English: non-transitory) medium, such as random access memory, read-only memory, flash memory, hard disk, solid state hard disk, tape (English: magnetic tape), floppy disk (English: floppy disk), CD (English: optical disc) and any combination thereof.
It is described above; the only preferable specific embodiment of the application, but the protection scope of the application is not limited thereto, and anyone skilled in the art is within the technical scope of the present application; any changes or substitutions that can be easily thought of, should all cover within the scope of protection of this application.Therefore, the protection scope of the application should be subject to the protection scope in claims.
Claims (20)
- A kind of advertisement delivery system, the advertisement delivery system include terminal, advertisement launching platform and screen locking server characterized by comprisingThe advertisement launching platform, for receiving advertising pictures material；The advertisement launching platform is also used to, and is generated advertising logo, the advertising logo is arranged in the subject attribute of the advertising pictures material, and advertising pictures are generated；The advertisement launching platform is also used to, and Xiang Suoshu screen locking server sends at least one advertising pictures；The screen locking server, for sending screen locking picture to the terminal, the screen locking picture includes at least one described advertising pictures；The terminal, for showing at least one described advertising pictures in screen lock state；The terminal is also used to, and monitoring is directed to the operation of targeted advertisements picture, obtains the targeted advertisements mark of targeted advertisements picture；The terminal is also used to, and is identified according to the targeted advertisements to the advertisement launching platform and is sent action event；The advertisement launching platform is also used to, and handles the action event according to targeted advertisements mark.
- System according to claim 1, which is characterized in that further include:The screen locking server is also used to, and periodically sends advertising pictures request, advertising pictures of the advertising pictures request for requesting to update to advertisement launching platform.
- System according to claim 1 or 2, which is characterized in that further include:The terminal is also used to, and periodically sends inquiry request to the screen locking server, and the inquiry request is used for the screen locking picture for requesting to update, and the screen locking picture of the update includes the advertising pictures updated.
- Method according to claim 1 to 3, which is characterized in that the advertisement launching platform is also used to, and sends json structure message to the screen locking server by https interface, the json structure message includes at least one advertising pictures.
- A kind of method of terminal display advertisement, the method are applied to the terminal characterized by comprisingScreen locking picture is obtained to screen locking server, the screen locking picture includes at least one advertising pictures, and the advertising pictures include advertising logo；The terminal shows the screen locking picture in screen lock state；Monitoring is directed to the operation of targeted advertisements picture, obtains the targeted advertisements mark of the targeted advertisements picture；It is identified according to the targeted advertisements to advertisement launching platform and sends action event.
- According to the method described in claim 5, the metadata includes material ID it is characterized in that, the advertising logo includes the metadata of at least one subject attribute.
- Method according to claim 5 or 6, which is characterized in that described to include: to screen locking server acquisition screen locking pictureThe screen locking picture that periodic receipt screen locking server is sent updates packet, and it includes the advertising pictures updated that the screen locking picture, which updates packet,.
- A kind of method of terminal display advertisement, the method are suitable for screen locking server characterized by comprisingThe advertising pictures that advertisement launching platform is sent are received, the advertising pictures include advertising logo；The advertising pictures are integrated in screen locking picture, the screen locking picture includes advertising pictures and screen protection picture, and the advertising pictures include advertising logo；The screen locking picture is sent to terminal, the screen locking picture in the terminal for showing.
- According to the method described in claim 8, it is characterized in that, before sending the advertising pictures to terminal, the method also includes:The inquiry request that terminal periodic is sent is received, the inquiry request is used for the screen locking picture for requesting to update, and the screen locking picture of the update includes the advertising pictures updated.
- Method according to claim 8 or claim 9, which is characterized in that before the advertising pictures that the reception advertisement launching platform is sent, further includes:Periodically advertising pictures request, advertising pictures of the advertising pictures request for requesting the advertisement launching platform to update are sent to the advertisement launching platform.
- A kind of method of terminal display advertisement, the method are suitable for advertisement launching platform characterized by comprisingReceive advertising pictures material and at least one metadata；Advertising logo is generated, the advertising logo and at least one described metadata are arranged in the subject attribute of the advertising pictures material, generates advertising pictures；The advertising pictures are sent to screen locking server.
- According to the method for claim 11, which is characterized in that before sending the advertising pictures to screen locking server, further includes:Receive the advertising pictures request of screen locking server periodicity sending, advertising pictures of the request for updating in RQ cycle.
- A kind of terminal characterized by comprisingReceiver, for obtaining screen locking picture to screen locking server, the screen locking picture includes at least one advertising pictures, and the advertising pictures include advertising logo；Display, for showing the screen locking picture in screen lock state；Processor obtains the targeted advertisements mark of the targeted advertisements picture for monitoring the operation for being directed to targeted advertisements picture；Transmitter sends action event for identifying according to the targeted advertisements to advertisement launching platform.
- Terminal according to claim 13, which is characterized in that the advertising logo includes the metadata of at least one subject attribute, and the metadata includes material ID.
- Terminal described in 3 or 14 according to claim 1, which is characterized in that the transmitter is also used to,The screen locking picture that periodic receipt screen locking server is sent updates packet, and it includes the advertising pictures updated that the screen locking picture, which updates packet,.
- A kind of screen locking server characterized by comprisingReceiver, for receiving the advertising pictures of advertisement launching platform transmission, the advertising pictures include advertising logo；Processor, for the advertising pictures to be integrated in screen locking picture, the screen locking picture includes advertising pictures and screen Picture is protected, the advertising pictures include advertising logo；Transmitter is also used to, and sends the screen locking picture to terminal, the screen locking picture in the terminal for showing.
- Screen locking server according to claim 16, which is characterized in that the receiver is also used to, and receives the inquiry request that terminal periodic is sent, and the inquiry request is used for the screen locking picture for requesting to update, and the screen locking picture of the update includes the advertising pictures updated.
- Screen locking server according to claim 16 or 17, which is characterized in that the transmitter is also used to, and periodically sends advertising pictures request, advertising pictures of the advertising pictures request for requesting the advertisement launching platform to update to the advertisement launching platform.
- A kind of advertisement launching platform characterized by comprisingReceiver, for receiving advertising pictures material and at least one metadata；The advertising logo and at least one described metadata are arranged in the subject attribute of the advertising pictures material for generating advertising logo for processor, generate advertising pictures；Transmitter, for sending the advertising pictures to screen locking server.
- Advertisement launching platform according to claim 19, which is characterized in that the receiver is also used to, and receives the advertising pictures request of screen locking server periodicity sending, advertising pictures of the request for updating in RQ cycle.
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| PCT/CN2017/072510 WO2018137153A1 (en) | 2017-01-24 | 2017-01-24 | Method for displaying advertisement by a terminal, and terminal and advertisement delivery system |
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| Publication number | Publication date |
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| WO2018137153A1 (en) | 2018-08-02 |
| CN108701038B (en) | 2021-12-21 |
| CN114461156A (en) | 2022-05-10 |
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