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CN108289229B - Interaction method and device for multimedia resources - Google Patents

Interaction method and device for multimedia resources Download PDF

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Publication number
CN108289229B
CN108289229B CN201810069133.2A CN201810069133A CN108289229B CN 108289229 B CN108289229 B CN 108289229B CN 201810069133 A CN201810069133 A CN 201810069133A CN 108289229 B CN108289229 B CN 108289229B
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gift
interactive
resource
playing
resources
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CN108289229A (en
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韩伟娜
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Youku Culture Technology Beijing Co ltd
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Alibaba China Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25841—Management of client data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
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  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The disclosure relates to an interaction method and device of multimedia resources. The method comprises the following steps: receiving a gift setting request aiming at a specified multimedia resource sent by a first account through a first terminal; determining a gift issuing condition corresponding to the designated multimedia resource according to the gift setting request; determining the gift content corresponding to the appointed multimedia resource; and generating an interactive resource corresponding to the appointed multimedia resource according to the appointed multimedia resource, the gift issuing condition and the gift content. According to the method and the system, the gift is set for the multimedia resource, so that the user can obtain the gift when watching the multimedia resource, the interactivity of the multimedia resource is improved, and the click rate of the multimedia resource is improved.

Description

Interaction method and device for multimedia resources
Technical Field
The present disclosure relates to the field of multimedia technologies, and in particular, to an interaction method and device for multimedia resources.
Background
At present, users can generally interact only by means of bulletin screen and comment. This interaction is difficult to achieve to improve the click rate of video or audio.
Disclosure of Invention
In view of this, the present disclosure provides an interaction method and device for multimedia resources.
According to a first aspect of the present disclosure, there is provided a multimedia resource interaction method, which is applied in a server, and includes:
receiving a gift setting request aiming at a specified multimedia resource sent by a first account through a first terminal;
determining a gift issuing condition corresponding to the designated multimedia resource according to the gift setting request;
determining the gift content corresponding to the appointed multimedia resource;
and generating an interactive resource corresponding to the appointed multimedia resource according to the appointed multimedia resource, the gift issuing condition and the gift content.
In one possible implementation manner, determining a gift content corresponding to the designated multimedia resource includes:
and determining the gift content corresponding to the appointed multimedia resource according to the type of the first account and the gift type selected by the first account.
In one possible implementation, the gift issuance condition includes one or more of:
playing the interactive resources to a specified time point;
the accumulated time for playing the interactive resources is greater than or equal to a first threshold;
the geographical position information of the terminal playing the interactive resources meets the position condition;
and detecting a specified operation on the terminal for playing the interactive resource.
According to a second aspect of the present disclosure, there is provided a multimedia resource interaction method, which is applied in a second terminal, the method including:
when the second terminal plays the interactive resource corresponding to the appointed multimedia resource, if the gift distribution condition is met and the interactive resource has the residual gift, displaying a gift acquisition button;
and under the condition that the gift acquisition button is triggered, according to gift contents corresponding to the interactive resources, distributing gifts to a second account logged in the second terminal, wherein the interactive resources are generated according to the appointed multimedia resources, the gift distribution conditions and the gift contents.
In one possible implementation, after displaying the gift acquisition button, the method further comprises:
and under the condition that the gift acquisition button is not triggered for the first time, controlling the gift acquisition button to disappear.
In one possible implementation, the gift issuance condition includes one or more of:
playing the interactive resources to a specified time point;
the accumulated time for playing the interactive resources is greater than or equal to a first threshold;
the geographical position information of the second terminal meets a position condition;
a specified operation is detected on the second terminal.
According to a third aspect of the present disclosure, there is provided an interactive apparatus of multimedia resources, the apparatus comprising:
the system comprises a receiving module, a processing module and a processing module, wherein the receiving module is used for receiving a gift setting request aiming at a specified multimedia resource, which is sent by a first account through a first terminal;
the first determining module is used for determining a gift issuing condition corresponding to the appointed multimedia resource according to the gift setting request;
the second determining module is used for determining the gift contents corresponding to the appointed multimedia resources;
and the generating module is used for generating the interactive resource corresponding to the appointed multimedia resource according to the appointed multimedia resource, the gift issuing condition and the gift content.
In one possible implementation manner, the second determining module is configured to:
and determining the gift content corresponding to the appointed multimedia resource according to the type of the first account and the gift type selected by the first account.
In one possible implementation, the gift issuance condition includes one or more of:
playing the interactive resources to a specified time point;
the accumulated time for playing the interactive resources is greater than or equal to a first threshold;
the geographical position information of the terminal playing the interactive resources meets the position condition;
and detecting a specified operation on the terminal for playing the interactive resource.
According to a fourth aspect of the present disclosure, there is provided an interactive apparatus for multimedia resources, the apparatus comprising:
the display module is used for displaying a gift acquisition button if the gift distribution condition is met and the interactive resource has a residual gift when the interactive resource corresponding to the appointed multimedia resource is played by the second terminal;
and the issuing module is used for issuing a gift to a second account logged in the second terminal according to the gift content corresponding to the interactive resource under the condition that the gift acquisition button is triggered, wherein the interactive resource is generated according to the appointed multimedia resource, the gift issuing condition and the gift content.
In one possible implementation, the apparatus further includes:
and the control module is used for controlling the gift acquisition button to disappear under the condition that the gift acquisition button is not triggered for the first time.
In one possible implementation, the gift issuance condition includes one or more of:
playing the interactive resources to a specified time point;
the accumulated time for playing the interactive resources is greater than or equal to a first threshold;
the geographical position information of the second terminal meets a position condition;
a specified operation is detected on the second terminal.
According to a fifth aspect of the present disclosure, there is provided an interactive device for multimedia resources, comprising: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to perform the method of the first aspect.
According to a sixth aspect of the present disclosure, there is provided an interactive device for multimedia resources, comprising: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to perform the method of the second aspect described above.
According to a seventh aspect of the present disclosure, there is provided a non-transitory computer readable storage medium having stored thereon computer program instructions, wherein the computer program instructions, when executed by a processor, implement the method of the first aspect described above.
According to an eighth aspect of the present disclosure, there is provided a non-transitory computer readable storage medium having stored thereon computer program instructions, wherein the computer program instructions, when executed by a processor, implement the method of the second aspect described above.
According to the multimedia resource interaction method and device, the gifts are set for the multimedia resources, so that the user can obtain the gifts when watching the multimedia resources, interactivity of the multimedia resources is improved, and click rate of the multimedia resources is improved.
Other features and aspects of the present disclosure will become apparent from the following detailed description of exemplary embodiments, which proceeds with reference to the accompanying drawings.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate exemplary embodiments, features, and aspects of the disclosure and, together with the description, serve to explain the principles of the disclosure.
Fig. 1 shows a flow chart of an interaction method of multimedia resources according to an embodiment of the present disclosure.
Fig. 2 shows a flow chart of an interaction method of multimedia resources according to an embodiment of the present disclosure.
Fig. 3 shows an exemplary flowchart of an interaction method of multimedia resources according to an embodiment of the present disclosure.
Fig. 4 shows a block diagram of an interactive device of multimedia resources according to an embodiment of the present disclosure.
Fig. 5 is a block diagram of an interactive device for multimedia assets according to an embodiment of the present disclosure.
Fig. 6 shows an exemplary block diagram of an interactive device of multimedia resources according to an embodiment of the present disclosure.
Fig. 7 is a block diagram illustrating an apparatus 800 for interaction of multimedia assets, according to an example embodiment.
Fig. 8 is a block diagram illustrating an apparatus 1900 for interaction of multimedia assets, according to an example embodiment.
Detailed Description
Various exemplary embodiments, features and aspects of the present disclosure will be described in detail below with reference to the accompanying drawings. In the drawings, like reference numbers can indicate functionally identical or similar elements. While the various aspects of the embodiments are presented in drawings, the drawings are not necessarily drawn to scale unless specifically indicated.
The word "exemplary" is used exclusively herein to mean "serving as an example, embodiment, or illustration. Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments.
Furthermore, in the following detailed description, numerous specific details are set forth in order to provide a better understanding of the present disclosure. It will be understood by those skilled in the art that the present disclosure may be practiced without some of these specific details. In some instances, methods, means, elements and circuits that are well known to those skilled in the art have not been described in detail so as not to obscure the present disclosure.
Fig. 1 shows a flow chart of an interaction method of multimedia resources according to an embodiment of the present disclosure. The method is applied to the server. The multimedia resource may be video or audio, and the like, which is not limited herein. As shown in fig. 1, the method includes steps S11 through S14.
In step S11, a gift setting request for a specified multimedia resource sent by a first account through a first terminal is received.
The first account may be an account corresponding to an uploader, an operator, or a producer of the specified multimedia resource. The designated multimedia resource may refer to a multimedia resource for which a gift needs to be set. The first terminal may be various types of terminal devices such as a mobile phone, a tablet Computer, or a PC (Personal Computer), and is not limited herein.
In step S12, a gift issuance condition corresponding to the designated multimedia resource is determined according to the gift setting request.
In one possible implementation, the gift setting request may carry a gift issuance condition.
In one possible implementation, the gift setup request may carry the gift contents and the gift number.
In one possible implementation, the gift issuance condition may include one or more of the following: playing the interactive resources to a specified time point; the accumulated time for playing the interactive resources is greater than or equal to a first threshold; the geographical position information of the terminal playing the interactive resources meets the position condition; the specified operation is detected on the terminal playing the interactive resource.
As an example of this implementation, the gift issuance condition may include: and playing the interactive resources to a specified time point. The designated time point may be a time point selected by the first account, or a time point randomly determined in the interactive resource. For example, the first account may choose to designate the point in time as a point in time near the horror lens.
As another example of this implementation, the gift issuance condition may include: and playing the interactive resources to a specified time point, wherein the accumulated time for playing the interactive resources is greater than or equal to a first threshold value. For example, the first threshold is equal to 5 minutes.
As another example of this implementation, the gift issuance condition may include: and playing the interactive resources to a specified time point, wherein the geographic position information of the terminal playing the interactive resources meets the position condition. For example, the location condition is Shanghai. If the terminal playing the interactive resources is located in Shanghai, determining that the geographic position information of the terminal playing the interactive resources meets the position condition; if the terminal playing the interactive resource is not located in Shanghai, it can be determined that the geographical position information of the terminal playing the interactive resource meets the position condition.
As another example of this implementation, the gift issuance condition may include: and playing the interactive resources to a specified time point, wherein the accumulated time for playing the interactive resources is greater than or equal to a first threshold value, and the geographical position information of the terminal for playing the interactive resources meets the position condition.
As another example of this implementation, the gift issuance condition may include: the specified operation is detected on the terminal playing the interactive resource. For example, the specified operation may include one or more of a like operation, a favorite operation, a subscription operation, a share operation, a comment operation, a pop-up operation, and the like.
It should be noted that although the gift dispensing conditions are described above in the above implementation, those skilled in the art will appreciate that the present disclosure should not be limited thereto. Those skilled in the art can flexibly set the gift issuing condition according to the requirements of the actual application scene and/or personal preference. For example, gift issuance conditions may also include: and the time range of the dragged progress bar in the terminal for playing the interactive resources is less than a second threshold value. For example, the second threshold is equal to 10 minutes, and if the time range in which the progress bar is dragged in the terminal playing the interactive resource is greater than or equal to 10 minutes, it may be determined that the gift issuance condition is not satisfied.
In step S13, the gift contents corresponding to the designated multimedia resource are determined.
For example, the gift contents may include one or more of a red envelope, a membership interest, a virtual item, or a gift certificate, etc.
In a possible implementation manner, determining a gift content corresponding to a specified multimedia resource may include: and determining the gift content corresponding to the appointed multimedia resource according to the type of the first account and the gift type selected by the first account.
As an example of this implementation, the gift type selectable by the first account may include a red envelope if the type of the first account is a general user.
As another example of this implementation, if the type of the first account is channel owner, the gift types selectable by the first account may include red envelope, gift certificate, and virtual article.
As another example of this implementation, if the type of the first account is an operator, the gift types selectable by the first account may include a red envelope, a gift certificate, and a membership right.
It should be noted that, although the manner of determining the gift contents corresponding to the designated multimedia resource is described above according to the type of the first account and the gift type selected by the first account, those skilled in the art can understand that the disclosure should not be limited thereto. Those skilled in the art can flexibly set the manner of determining the gift contents corresponding to the designated multimedia resources according to the actual application scene requirements and/or personal preferences. For example, the manner of specifying the gift contents corresponding to the multimedia resources can also be determined according to time, date, holidays, and the like.
In one possible implementation, in the case that the gift content corresponding to the designated multimedia resource includes a red envelope, the first account may be requested to pay a fee corresponding to the red envelope.
In step S14, an interactive resource corresponding to the designated multimedia resource is generated according to the designated multimedia resource, the gift issuing condition and the gift content.
In a possible implementation manner, the interactive playing link corresponding to the designated multimedia resource can be generated according to the designated multimedia resource, the gift issuing condition and the gift content. Through the interactive playing link, interactive resources can be played, and a gift set for a specified multimedia resource can be acquired under the condition that gift issuing conditions are met.
As an example of this implementation, encryption rules may be set for the interactive play link. For example, it may be limited that the user can only play the interactive resource if the interactive play link is shared, so that users who are not shared can be prevented from freely getting gifts.
In the embodiment, a gift setting request aiming at the designated multimedia resource sent by the first account through the first terminal is received, the gift issuing condition corresponding to the designated multimedia resource is determined according to the gift setting request, the gift content corresponding to the designated multimedia resource is determined, and the interactive resource corresponding to the designated multimedia resource is generated according to the designated multimedia resource, the gift issuing condition and the gift content, so that a user can obtain a gift when watching the interactive resource corresponding to the designated multimedia resource, the interactivity of the multimedia resource is improved, and the click rate of the multimedia resource is improved.
It should be noted that, the first terminal in this embodiment refers to a certain terminal, and the "first" is only for convenience of expression and reference herein, and does not mean that there is necessarily a corresponding first terminal in a specific implementation manner of the present disclosure. Similarly, the "first" in the first account is also for convenience of expression and reference only, and does not mean that there must be a first account corresponding thereto in particular implementations of the present disclosure.
In one possible implementation, the method may further include: and in the case that the gift set for the specified multimedia resource is not picked for the second time, returning the unreceived gift to the first account. For example, the second duration is one week, and in the event that a gift set for the specified multimedia resource is not picked up for one week, the unreceived gift may be returned to the first account.
Fig. 2 shows a flow chart of an interaction method of multimedia resources according to an embodiment of the present disclosure. The method may be applied in the second terminal. As shown in fig. 2, the method includes step S21 and step S22.
In step S21, when the interactive resource corresponding to the designated multimedia resource is played by the second terminal, if it is determined that the gift distribution condition is satisfied and the interactive resource has a remaining gift, the gift acquisition button is displayed.
The first terminal may be various types of terminal devices such as a mobile phone, a tablet computer, or a PC, which is not limited herein.
In a possible implementation manner, the second terminal may play the interactive resource corresponding to the specified multimedia resource through the interactive play link corresponding to the specified multimedia resource.
In a possible implementation manner, when the interactive play link corresponding to the specified multimedia resource is opened at the second terminal, it may be determined whether the interactive play link is expired. If the interactive playing link is expired, the user can jump to the common playing link corresponding to the appointed multimedia resource to play the appointed multimedia resource. And if the interactive playing link is not expired, playing the interactive resources through the interactive playing link.
In this embodiment, the second terminal may also play the specified multimedia resource through the common play link corresponding to the specified multimedia resource. In the case of playing a specified multimedia asset through a normal play link, a gift may not be issued.
In one possible implementation, the gift acquisition button may be displayed as a red envelope pattern, which is not limited herein.
In one possible implementation, the gift issuance condition may include one or more of the following: playing the interactive resources to a specified time point; the accumulated time for playing the interactive resources is greater than or equal to a first threshold; the geographical position information of the second terminal meets the position condition; a specified operation is detected on the second terminal.
In step S22, in case that the gift acquisition button is triggered, a gift is issued to the second account registered on the second terminal according to the gift content corresponding to the interactive resource generated according to the designated multimedia resource, the gift issuance condition and the gift content.
In one possible implementation, the gift acquisition button may be determined to be triggered in the event that a specified operation for the gift acquisition button is detected. For example, the designation operation may be a single click operation, a double click operation, a long press operation, or the like, and is not limited herein.
In the embodiment, when the interactive resource corresponding to the designated multimedia resource is played at the second terminal, if the gift issuing condition is determined to be met and the remaining gift exists in the interactive resource, the gift acquisition button is displayed, and under the condition that the gift acquisition button is triggered, a gift is issued to the second account logged in the second terminal according to the gift content corresponding to the interactive resource, so that the user can acquire the gift when watching the interactive resource corresponding to the designated multimedia resource, the interactivity of the multimedia resource is improved, and the click rate of the multimedia resource is improved.
Fig. 3 shows an exemplary flowchart of an interaction method of multimedia resources according to an embodiment of the present disclosure. As shown in fig. 3, the method may include steps S21 through S23.
In step S21, when the interactive resource corresponding to the designated multimedia resource is played by the second terminal, if it is determined that the gift distribution condition is satisfied and the interactive resource has a remaining gift, the gift acquisition button is displayed.
In step S22, in case that the gift acquisition button is triggered, a gift is issued to the second account registered on the second terminal according to the gift content corresponding to the interactive resource generated according to the designated multimedia resource, the gift issuance condition and the gift content.
In step S23, in the case where the gift acquisition button is not triggered for the first length of time, the gift acquisition button is controlled to disappear.
For example, the first duration may be 2 seconds, and if the gift acquisition button is not triggered for 2 seconds, the gift acquisition button may be controlled to disappear, so as to avoid the gift acquisition button from affecting the user's viewing of the interactive resource.
It should be noted that the second terminal in this embodiment refers to a certain second terminal, and the "second" is only for convenience of expression and reference herein, and does not mean that there is necessarily a second terminal corresponding to the second terminal in the specific implementation manner of the present disclosure. Similarly, the term "second" in a second account is also for convenience of expression and reference only, and does not imply that there must be a corresponding second account in a particular implementation of the present disclosure.
Fig. 4 shows a block diagram of an interactive device of multimedia resources according to an embodiment of the present disclosure. As shown in fig. 4, the apparatus includes: a receiving module 41, configured to receive a gift setting request for a specified multimedia resource sent by a first account through a first terminal; a first determining module 42, configured to determine, according to the gift setting request, a gift issuing condition corresponding to the designated multimedia resource; a second determining module 43, configured to determine a gift content corresponding to the specified multimedia resource; and the generating module 44 is configured to generate an interactive resource corresponding to the specified multimedia resource according to the specified multimedia resource, the gift issuing condition, and the gift content.
In one possible implementation, the second determining module 43 is configured to: and determining the gift content corresponding to the appointed multimedia resource according to the type of the first account and the gift type selected by the first account.
In one possible implementation, the gift issuance condition includes one or more of: playing the interactive resources to a specified time point; the accumulated time for playing the interactive resources is greater than or equal to a first threshold; the geographical position information of the terminal playing the interactive resources meets the position condition; the specified operation is detected on the terminal playing the interactive resource.
In the embodiment, a gift setting request aiming at the designated multimedia resource sent by the first account through the first terminal is received, the gift issuing condition corresponding to the designated multimedia resource is determined according to the gift setting request, the gift content corresponding to the designated multimedia resource is determined, and the interactive resource corresponding to the designated multimedia resource is generated according to the designated multimedia resource, the gift issuing condition and the gift content, so that a user can obtain a gift when watching the interactive resource corresponding to the designated multimedia resource, the interactivity of the multimedia resource is improved, and the click rate of the multimedia resource is improved.
Fig. 5 is a block diagram of an interactive device for multimedia assets according to an embodiment of the present disclosure. As shown in fig. 5, the apparatus includes: the display module 51 is configured to display a gift acquisition button if it is determined that a gift issuing condition is met and a remaining gift exists in the interactive resource when the interactive resource corresponding to the specified multimedia resource is played by the second terminal; and the issuing module 52 is configured to issue a gift to the second account logged in the second terminal according to the gift content corresponding to the interactive resource when the gift acquisition button is triggered, where the interactive resource is generated according to the specified multimedia resource, the gift issuing condition, and the gift content.
Fig. 6 shows an exemplary block diagram of an interactive device of multimedia resources according to an embodiment of the present disclosure. As shown in fig. 6, in a possible implementation, the apparatus further includes: and the control module 53 is configured to control the gift acquisition button to disappear when the gift acquisition button is not triggered for the first duration.
In one possible implementation, the gift issuance condition includes one or more of: playing the interactive resources to a specified time point; the accumulated time for playing the interactive resources is greater than or equal to a first threshold; the geographical position information of the second terminal meets the position condition; a specified operation is detected on the second terminal.
In the embodiment, when the interactive resource corresponding to the designated multimedia resource is played at the second terminal, if the gift issuing condition is determined to be met and the remaining gift exists in the interactive resource, the gift acquisition button is displayed, and under the condition that the gift acquisition button is triggered, a gift is issued to the second account logged in the second terminal according to the gift content corresponding to the interactive resource, so that the user can acquire the gift when watching the interactive resource corresponding to the designated multimedia resource, the interactivity of the multimedia resource is improved, and the click rate of the multimedia resource is improved.
Fig. 7 is a block diagram illustrating an apparatus 800 for interaction of multimedia assets, according to an example embodiment. For example, the apparatus 800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.
Referring to fig. 7, the apparatus 800 may include one or more of the following components: processing component 802, memory 804, power component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814, and communication component 816.
The processing component 802 generally controls overall operation of the device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 802 may include one or more processors 820 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 802 can include one or more modules that facilitate interaction between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.
The memory 804 is configured to store various types of data to support operations at the apparatus 800. Examples of such data include instructions for any application or method operating on device 800, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 804 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
Power components 806 provide power to the various components of device 800. The power components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 800.
The multimedia component 808 includes a screen that provides an output interface between the device 800 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 800 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the apparatus 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 804 or transmitted via the communication component 816. In some embodiments, audio component 810 also includes a speaker for outputting audio signals.
The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 814 includes one or more sensors for providing various aspects of state assessment for the device 800. For example, the sensor assembly 814 may detect the open/closed status of the device 800, the relative positioning of components, such as a display and keypad of the device 800, the sensor assembly 814 may also detect a change in the position of the device 800 or a component of the device 800, the presence or absence of user contact with the device 800, the orientation or acceleration/deceleration of the device 800, and a change in the temperature of the device 800. Sensor assembly 814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 816 is configured to facilitate communications between the apparatus 800 and other devices in a wired or wireless manner. The device 800 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 816 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 816 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the apparatus 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium, such as the memory 804, is also provided that includes computer program instructions executable by the processor 820 of the device 800 to perform the above-described methods.
Fig. 8 is a block diagram illustrating an apparatus 1900 for interaction of multimedia assets, according to an example embodiment. For example, the apparatus 1900 may be provided as a server. Referring to FIG. 8, the device 1900 includes a processing component 1922 further including one or more processors and memory resources, represented by memory 1932, for storing instructions, e.g., applications, executable by the processing component 1922. The application programs stored in memory 1932 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1922 is configured to execute instructions to perform the above-described method.
The device 1900 may also include a power component 1926 configured to perform power management of the device 1900, a wired or wireless network interface 1950 configured to connect the device 1900 to a network, and an input/output (I/O) interface 1958. The device 1900 may operate based on an operating system stored in memory 1932, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.
In an exemplary embodiment, a non-transitory computer readable storage medium, such as the memory 1932, is also provided that includes computer program instructions executable by the processing component 1922 of the apparatus 1900 to perform the above-described methods.
The present disclosure may be systems, methods, and/or computer program products. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied thereon for causing a processor to implement various aspects of the present disclosure.
The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.
The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.
The computer program instructions for carrying out operations of the present disclosure may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, the electronic circuitry that can execute the computer-readable program instructions implements aspects of the present disclosure by utilizing the state information of the computer-readable program instructions to personalize the electronic circuitry, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA).
Various aspects of the present disclosure are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.
These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
Having described embodiments of the present disclosure, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the disclosed embodiments. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terms used herein were chosen in order to best explain the principles of the embodiments, the practical application, or technical improvements to the techniques in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.

Claims (16)

1. An interactive method for multimedia resources, wherein the method is applied in a server, and the method comprises:
receiving a gift setting request aiming at a specified multimedia resource sent by a first account through a first terminal;
determining a gift issuing condition corresponding to the designated multimedia resource according to the gift setting request;
determining the gift content corresponding to the appointed multimedia resource;
and generating an interactive resource corresponding to the designated multimedia resource according to the designated multimedia resource, the gift issuing condition and the gift content, wherein the interactive resource comprises an interactive playing link, and the interactive playing link is used for playing the interactive resource and acquiring the gift content set for the designated multimedia resource under the condition of meeting the gift issuing condition.
2. The method of claim 1, wherein determining the gift content corresponding to the designated multimedia resource comprises:
and determining the gift content corresponding to the appointed multimedia resource according to the type of the first account and the gift type selected by the first account.
3. The method of claim 1, wherein the gift dispensing conditions include one or more of:
playing the interactive resources to a specified time point;
the accumulated time for playing the interactive resources is greater than or equal to a first threshold;
the geographical position information of the terminal playing the interactive resources meets the position condition;
and detecting a specified operation on the terminal for playing the interactive resource.
4. An interactive method for multimedia resources, the method being applied in a second terminal, the method comprising:
when the second terminal plays the interactive resource corresponding to the appointed multimedia resource, if the gift distribution condition is met and the interactive resource has the residual gift, displaying a gift acquisition button;
and under the condition that the gift acquisition button is triggered, a gift is issued to a second account logged in the second terminal according to the gift content corresponding to the interactive resource, wherein the interactive resource is generated according to the appointed multimedia resource, the gift issuing condition and the gift content, the interactive resource comprises an interactive playing link, and the interactive playing link is used for playing the interactive resource and acquiring the gift content set for the appointed multimedia resource under the condition that the gift issuing condition is met.
5. The method of claim 4, wherein after displaying the gift acquisition button, the method further comprises:
and under the condition that the gift acquisition button is not triggered for the first time, controlling the gift acquisition button to disappear.
6. The method of claim 4, wherein the gift dispensing conditions include one or more of:
playing the interactive resources to a specified time point;
the accumulated time for playing the interactive resources is greater than or equal to a first threshold;
the geographical position information of the second terminal meets a position condition;
a specified operation is detected on the second terminal.
7. An interactive apparatus for multimedia resources, the apparatus comprising:
the system comprises a receiving module, a processing module and a processing module, wherein the receiving module is used for receiving a gift setting request aiming at a specified multimedia resource, which is sent by a first account through a first terminal;
the first determining module is used for determining a gift issuing condition corresponding to the appointed multimedia resource according to the gift setting request;
the second determining module is used for determining the gift contents corresponding to the appointed multimedia resources;
and the generation module is used for generating interactive resources corresponding to the appointed multimedia resources according to the appointed multimedia resources, the gift distribution conditions and the gift contents, wherein the interactive resources comprise interactive playing links, and the interactive playing links are used for playing the interactive resources and acquiring the gift contents set for the appointed multimedia resources under the condition that the gift distribution conditions are met.
8. The apparatus of claim 7, wherein the second determining module is configured to:
and determining the gift content corresponding to the appointed multimedia resource according to the type of the first account and the gift type selected by the first account.
9. The apparatus of claim 7, wherein the gift dispensing conditions include one or more of:
playing the interactive resources to a specified time point;
the accumulated time for playing the interactive resources is greater than or equal to a first threshold;
the geographical position information of the terminal playing the interactive resources meets the position condition;
and detecting a specified operation on the terminal for playing the interactive resource.
10. An interactive apparatus for multimedia resources, the apparatus comprising:
the display module is used for displaying a gift acquisition button if the gift issuing condition is met and the interactive resource has a residual gift when the interactive resource corresponding to the appointed multimedia resource is played by the second terminal;
and the issuing module is used for issuing a gift to a second account logged in the second terminal according to the gift content corresponding to the interactive resource under the condition that the gift acquisition button is triggered, wherein the interactive resource is generated according to the appointed multimedia resource, the gift issuing condition and the gift content, the interactive resource comprises an interactive playing link, and the interactive playing link is used for playing the interactive resource and is used for acquiring the gift content set aiming at the appointed multimedia resource under the condition that the gift issuing condition is met.
11. The apparatus of claim 10, further comprising:
and the control module is used for controlling the gift acquisition button to disappear under the condition that the gift acquisition button is not triggered for the first time.
12. The apparatus of claim 10, wherein the gift dispensing conditions include one or more of:
playing the interactive resources to a specified time point;
the accumulated time for playing the interactive resources is greater than or equal to a first threshold;
the geographical position information of the second terminal meets a position condition;
a specified operation is detected on the second terminal.
13. An interactive apparatus for multimedia resources, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform the method of any one of claims 1 to 3.
14. An interactive apparatus for multimedia resources, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform the method of any one of claims 4 to 6.
15. A non-transitory computer readable storage medium having stored thereon computer program instructions, wherein the computer program instructions, when executed by a processor, implement the method of any one of claims 1 to 3.
16. A non-transitory computer readable storage medium having stored thereon computer program instructions, wherein the computer program instructions, when executed by a processor, implement the method of any of claims 4 to 6.
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