CN108090142B - Card sorting method, device, server and storage medium - Google Patents
Card sorting method, device, server and storage medium Download PDFInfo
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Abstract
The embodiment of the application discloses a card sorting method, a card sorting device, a server and a storage medium, and relates to the technical field of Internet. The method comprises the following steps: the method comprises the steps of obtaining at least two applications corresponding to each card in a plurality of cards, obtaining at least one influence factor of each application in the at least two applications within a first preset time, obtaining a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor, obtaining a first weighting parameter value of each card according to the first weighting parameter value of each application, and pushing the cards to a client side for display according to a first preset sorting mode according to the first weighting parameter value of each card. The card sorting method, the card sorting device, the server and the storage medium enable cards to be dynamically sorted, and effective value of card recommendation is improved.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a card sorting method, apparatus, server, and storage medium.
Background
At present, with continuous progress of the mobile internet era, functions of a mobile terminal such as a smart phone are more and more powerful, and a user can install application programs with various functions in the mobile terminal according to needs.
The existing card pushing mode is fixed, so that the display positions of a plurality of cards are fixed, and the card with the highest download value cannot be recommended to a user.
Disclosure of Invention
In view of the above problems, the present application provides a card sorting method, device, server, and storage medium, so that cards are dynamically sorted, and effective value of card recommendation is improved.
In a first aspect, an embodiment of the present application provides a card sorting method, where the method includes: the method comprises the steps of obtaining at least two applications corresponding to each card in a plurality of cards, and obtaining at least one influence factor of each application in the at least two applications within first preset time; acquiring a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor; acquiring a first weighting parameter value of each card according to the first weighting parameter value of each application; and pushing the cards to a client side for display according to a first preset sorting mode according to the first weighting parameter value of each card.
In a second aspect, an embodiment of the present application provides a card sorting apparatus, where the apparatus includes: the first influence factor acquisition module is used for acquiring at least two applications included by each card in a plurality of cards and acquiring at least one influence factor of each application in the at least two applications within first preset time; an application weighting parameter value obtaining module, configured to obtain a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor; the card weighting parameter value acquisition module is used for acquiring a first weighting parameter value of each card according to the first weighting parameter value of each application; and the first sequencing mode pushing module is used for pushing the cards to a client side for displaying according to a first preset sequencing mode according to the first weighting parameter value of each card.
In a third aspect, embodiments of the present application provide a server, including a processor and a memory coupled to the processor, the memory storing instructions that, when executed by the processor, cause the processor to perform the above-mentioned method.
In a fourth aspect, an embodiment of the present application further provides a computer-readable storage medium, where the computer-readable storage medium includes a stored program, and when the program runs, the method is performed.
The card sorting method, the card sorting device, the server and the storage medium obtain at least two applications corresponding to each card in the cards, obtain at least one influence factor of each application in the at least two applications within a first preset time, obtain a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor, obtain a first weighting parameter value of each card, and push the cards to a client side for display according to the first weighting parameter value of each card in a first preset sorting mode, so that the cards are dynamically sorted, and the effective value of the cards is improved.
These and other aspects of the present application will be more readily apparent from the following description of the embodiments.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic diagram illustrating an interaction between a mobile terminal and a server according to an embodiment of the present application;
FIG. 2 is a flow chart diagram illustrating a card sorting method according to a first embodiment of the present application;
FIG. 3 is a flow chart illustrating a card sorting method according to a second embodiment of the present application;
fig. 4 is a block diagram showing a card sorting apparatus according to a third embodiment of the present application;
fig. 5 shows a block diagram of a server according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
In an interactive network formed by a mobile terminal and a server, a user can download a corresponding application program from the server through a client of the mobile terminal. In order to improve the enthusiasm of the user for the application program, the effectiveness and the rapidity of downloading and installing the application program, the application program can be popularized. The inventor finds that the cards corresponding to the applications and pushed by the client page are only sorted according to a default rule, the page cards cannot dynamically change positions timely along with downloading, exposure data and the like generated by a user, and the cards with the highest downloading value cannot be recommended to the user. In view of the above problems, the inventor proposes a card sorting method, a card sorting device, a server, and a storage medium in the embodiments of the present application, and dynamically sorts cards according to influence factors and weight values corresponding to the influence factors, thereby solving the difficulty that cards cannot be dynamically sorted along with download and exposure data generated by a user, and improving effective values recommended by cards. Embodiments of the present application will be described in detail below with reference to the accompanying drawings.
Fig. 1 shows a schematic diagram of an interaction between a mobile terminal and a server in an embodiment of the present application. As shown in fig. 1, the mobile terminal 100 and the server 200 are located in a network 300, and the network 300 may be a wireless network or a wired network. Through the wireless network or the wired network, the mobile terminal 100 performs data interaction with the server 200. In the present application, the mobile terminal 100 may be a mobile phone, a tablet computer, a computer, or the like.
A client may be operated in the mobile terminal 100 and a server 200 may be operated as a server. For example, in the present application, the mobile terminal 100 runs a client corresponding to a software store, and the server 200 runs a server corresponding to the software store, and based on the network environment, the client corresponding to the software store can perform data interaction with the server 200 through the network 300, thereby realizing data interaction with the server corresponding to the software store running on the server 200. For example, a client corresponding to a software store in the mobile terminal 100 sends a feedback message of successful application installation to the server 200 through the network 300, and in response, the server 200 returns a link or information that needs to be fed back to the client in the mobile terminal 100 after processing the feedback message to the client in the mobile terminal through the network 300, so that the client can display the link or information. The card sorting method, the card sorting device, the card sorting server and the storage medium provided by the embodiment of the application are described in the following through specific embodiments.
First embodiment
Referring to fig. 2, fig. 2 is a schematic flow chart illustrating a card sorting method according to a first embodiment of the present application. As will be explained in detail with respect to the flow shown in fig. 2, the method may specifically include the following steps:
step S101: the method comprises the steps of obtaining at least two applications corresponding to each card in a plurality of cards, and obtaining at least one influence factor of each application in the at least two applications within first preset time.
As a manner, the cards may include an icon corresponding to a certain application and simple introduction information for the application, or may include a list composed of icons corresponding to a plurality of applications and simple introduction information for each application, and the like, in this embodiment, the number of applications corresponding to each card is at least two, where it needs to be described that the number of applications corresponding to each card may be equal or unequal, but the number of applications corresponding to each card displayed on the client is the same, that is, the number of applications corresponding to each card displayed on the client may be two, may be three, may be four, and the like, where optionally, the number of applications corresponding to each card displayed on the plurality of cards of the client is two.
Further, the server obtains at least two applications corresponding to each of the plurality of cards, where each two cards of the plurality of cards may correspond to the same application or completely different applications, and is not specifically limited in this embodiment. As a mode, each card corresponds to first identification information uniquely identifying the card, each application corresponds to second identification information uniquely identifying the application, and the first identification information of each card and the second identification information of at least two applications have a mapping relationship, and the server can obtain at least two applications, such as wechat, microblog and the like, corresponding to each card in the plurality of cards by obtaining the first identification information of each card, the second identification information of each application and the mapping relationship between the first identification information of each card and the second identification information of at least two applications.
Further, at least one influence factor of each of the at least two applications within the first preset time is obtained, and as one mode, the influence factor may include, but is not limited to, a download number, a click number, and an exposure conversion rate, wherein the exposure conversion rate is obtained by the exposure number/download number. In this embodiment, the first preset time may be one week away from the current time, two weeks away from the current time, one month away from the current time, or the like, and is not specifically limited in this embodiment. Taking the first preset time as an example of a week past the current time, the total download times of the past week, the per-person click times of the past week and the exposure conversion rate of the past week of each secondary classification application corresponding to each card in the plurality of cards are obtained.
Step S102: and acquiring a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor.
Further, in this embodiment, each of the at least one influence factor is preset with a first weight value, a product of each influence factor and the first weight value corresponding to the influence factor is obtained first, and then the products of each influence factor and the first weight value corresponding to the influence factor are added to obtain a first weighting parameter value for each application. As an implementation manner of this embodiment, the at least one influence factor includes a download number of a past week, a per-click number of a past week, and an exposure conversion rate of a past week, where a first weight value corresponding to the download number of the past week is 40%, a first weight value corresponding to the per-click number of the past week is 30%, and a first weight value corresponding to the exposure conversion rate of the past week is 30%, and thus, a first weighting parameter value of each application is 40% of the download number of the past week + 30% of the per-click number of the past week + 30% of the exposure conversion rate of the past week.
Step S103: and acquiring a first weighting parameter value of each card according to the first weighting parameter value of each application.
After the first weighting parameter value of each application is obtained, the first weighting parameter value of each card may be obtained by adding the first weighting parameter values of at least two applications. Taking an example that each card comprises two applications, as a first mode, after a first weighting parameter value of a first application and a first weighting parameter value of a second application are obtained, directly adding the first weighting parameter value of the first application and the second weighting parameter value of the second application to obtain a first weighting parameter value of the card; as a second method, after obtaining the first weighting parameter value of the first application and the first weighting parameter value of the second application, the first weighting parameter value of the first application and the first weighting parameter value of the second application are multiplied by the respective corresponding weight values respectively and then added to obtain the first weighting parameter value of the card, and a specific method is not specifically limited herein.
Step S104: and pushing the cards to a client side for display according to a first preset sorting mode according to the first weighting parameter value of each card.
In the embodiment, the server and the mobile terminal corresponding to the client perform data interaction through a wired network or a wireless network, wherein, the client side sends the international mobile equipment identity code IMEI (International Mobile Equipment identity) of the user, the exposure times of the cards and the like to the server in time, the server pushes a plurality of cards to the client side for display according to a first preset sorting mode through the wired network or the wireless network, wherein, the first preset sorting mode can be that the first weighting parameter value of each card is pushed to the client side for display in a positive sequence mode, the first weighting parameter values of the cards may be pushed to the client for display in a reverse order, or may be pushed to the client for display in an interval arrangement manner according to the size of the first weighting parameter values of the cards, and the like, which is not specifically limited in this embodiment.
The card sorting method provided by the first embodiment of the application obtains at least two applications corresponding to each card in the plurality of cards, obtains at least one influence factor of each application in the at least two applications within a first preset time, obtains a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor, obtains the first weighting parameter value of each card, and pushes the plurality of cards to a client side for display according to the first weighting parameter value of each card in a first preset sorting mode, so that the cards are dynamically sorted, and the effective value of the cards is improved.
Second embodiment
Referring to fig. 3, fig. 3 is a flowchart illustrating a card sorting method according to a second embodiment of the present application. As will be explained in detail with respect to the flow shown in fig. 3, the method may specifically include the following steps:
step S201: the method comprises the steps of obtaining at least two applications corresponding to each card in a plurality of cards, and obtaining at least one influence factor of each application in the at least two applications within first preset time.
Step S202: and acquiring a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor.
Step S203: and acquiring a first weighting parameter value of each card according to the first weighting parameter value of each application.
The specific processes of step S201 to step S203 may refer to step S101 to step S103 in the first embodiment, which are not described herein again.
Step S204: and pushing the cards to a client side for display according to a first preset sorting mode according to the first weighting parameter value of each card.
In this embodiment, according to the first weighting parameter value of each card, the cards are pushed to the client side for display in a sorting manner that the first weighting parameter value is from high to low, so that the cards are displayed on the client side pages from high to low according to the comprehensive sorting of the influence factors such as the download times, the click times, the exposure conversion rate and the like of the corresponding application.
Step S205: and acquiring at least one influence factor of each card in the plurality of cards within a second preset time after each card is pushed to the client side to be displayed according to the first preset sorting mode.
As a mode, the client may timely and effectively display the cards transmitted by the server in a sorting mode in which the first weighting parameter value is from high to low, and the server obtains at least one influence factor of the plurality of cards displayed at the client in a second preset time, where the influence factor may include, but is not limited to, a number of downloads, a number of clicks, and an exposure conversion rate. In this embodiment, the second preset time may be one week, two weeks, or one month after the client displays the plurality of cards, and is not specifically limited in this embodiment. Taking a week after the second preset time is taken as the client to display the plurality of cards as an example, specifically, the server obtains the total download times of each card displayed at the client for one week, the per-click times of each card displayed at the client for one week, and the exposure conversion rate of each card displayed at the client for one week.
Step S206: and acquiring a second weighting parameter value of each card according to the at least one influence factor and a second weight value corresponding to each influence factor in the at least one influence factor.
Further, in this embodiment, each of the at least one influence factor is preset with a second weight value, a product of each influence factor and the second weight value corresponding to the influence factor is obtained first, and then the products of each influence factor and the second weight value corresponding to the influence factor are added to obtain a second weighting parameter value of each card. As an implementation manner of this embodiment, the at least one influence factor includes a download number of the client displaying the card for one week, a per-click number of the client displaying the card for one week, and an exposure conversion rate of the client displaying the card for one week, where a second weight value corresponding to the download number of the client displaying the card for one week is 30%, a second weight value corresponding to the per-click number of the client displaying the card for one week is 30%, and the exposure conversion rate of the client displaying the card for one week is 40%, and thus, a second weighting parameter value of each card is 30% of the download number of the client displaying the card for one week + 30% of the per-click number of the client displaying the card for one week + 40% of the exposure conversion rate of the client.
Step S207: and pushing the cards to the client side for display according to a second preset sorting mode according to the second weighting parameter value of each card.
In this embodiment, according to the second weighting parameter value of each card, the cards are pushed to the client for display in a sorting manner that the second weighting parameter value is from low to high, so that the cards are displayed on the client pages with the comprehensive sorting from low to high according to the corresponding influence factors such as the download times, the click times, the exposure conversion rate and the like, and thus, the cards at the back are dynamically adjusted to the positions at the front of the sorting, which is beneficial to the download times, the click times, the exposure conversion rate and the like of the cards, and the utilization value of the cards is improved.
Step S208: and acquiring the sequence of each card in the plurality of cards in a third preset time after the first weighting parameter value is pushed to the client side for display in a sequence mode from high to low, and acquiring the sequence of each card in a fourth preset time after the second weighting parameter value is pushed to the client side for display in a sequence mode from low to high.
As a manner, the third preset time may be one day, two days, one week, and so on, optionally, in this embodiment, the third preset time is one week, and likewise, the fourth preset time may be one day, two days, one week, and so on, optionally, in this embodiment, the fourth preset time is one week. Specifically, the ordering of each card in the plurality of cards within one week after being pushed to the client for display in a high-to-low ordering manner and the ordering within one week after being pushed to the client for display in a low-to-high ordering manner are obtained, and the ordering can be understood as the ordering of each card for two consecutive weeks, where the ordering is obtained according to the influence factor of each card and the weight value corresponding to each influence factor.
Step S209: when the sequence of at least one target card in the plurality of cards in the third preset time and the sequence of at least one target card in the fourth preset time are both lower than a first preset sequence, updating the at least one target card to be higher than a second preset sequence position, wherein the first preset sequence is lower than the second preset sequence.
In this embodiment, the first preset sequence may be one sequence at the end, two sequences at the end, three sequences at the end, or the like, optionally, in this embodiment, the first preset sequence is two sequences at the end, the second preset sequence may be one sequence at the front, two sequences at the front, three sequences at the front, or the like, optionally, in this embodiment, the second preset sequence is two sequences at the front. Specifically, when at least one card of the plurality of cards is lower in rank than the last two in consecutive two-week times, the at least one card is updated to a position higher than the first two. It should be noted that, in this embodiment, the first preset ordering is lower than the second preset ordering.
Step S210: and acquiring the sequence of the at least one target card within a fifth preset time after the at least one target card is updated to be higher than the second preset sequence position.
As an implementation manner of this embodiment, the fifth preset time may be one day, two days, one week, and so on, and optionally, the fifth preset time is one week. Specifically, the method comprises the step of obtaining a ranking which updates the at least one target card to be one week after the positions ranked two before.
Step S211: withdrawing the at least one target card when the rank of the at least one target card within the fifth preset time is lower than the first preset rank.
Further, if the rank of the at least one target card after being updated to the one week higher than the ranks of the first two is still lower than the ranks of the second two, the comprehensive evaluation of the download times, the click times, the exposure conversion rate and the like of the at least one card is low, the user acceptance of the at least one target card is low, and the at least one target card is withdrawn and is not displayed any more.
As an implementable manner, the server downloads an installation record through a recorded user, and identifies and judges whether a client corresponding to the user has installed the application to be pushed corresponding to the plurality of cards, wherein if the client has installed the application to be pushed, the card corresponding to the application to be pushed is filtered, and is not displayed on a client page any more. Furthermore, the residual recommendation column spaces after the card filtering can be supplemented by other cards sequenced at the adjacent positions of the cards, and then other cards which are not displayed at the client are pushed by the server to be supplemented at other positions, so that the integrity of the recommendation column of the cards at the client is ensured.
The card sorting method provided in the second embodiment of the present application includes first obtaining at least one influence factor, which is applied to a first preset time, of at least two corresponding cards in a plurality of cards, obtaining a first weighting parameter value of each card according to the influence factor and a first weight value corresponding to the influence factor, pushing the cards in a sorting manner of the first weighting parameter value from high to low, then obtaining at least one influence factor, which is applied to a second preset time, of each card in the plurality of cards, obtaining a second weighting parameter value of each card according to the influence factor and a second weight value corresponding to the influence factor, pushing the cards in a sorting manner of the second weighting parameter value from low to high, and pushing the cards in a sorting manner of the first weighting parameter value from high to low to a client for display in a third preset time and in a sorting manner of the second weighting parameter value from low to high to a fourth preset time for display in a fourth preset time When the cards are lower than the first preset sequence, the cards are updated to positions higher than the second preset sequence, and finally when the cards are still lower than the first preset sequence within the fifth preset time after the cards are updated to the positions, the at least one target card is withdrawn, so that the card sequence positions are dynamically changed, and the recommended effective value of the cards is improved.
Third embodiment
Referring to fig. 4, fig. 4 is a block diagram illustrating a card sorting apparatus 400 according to a third embodiment of the present application. As will be explained below with respect to the block diagram shown in fig. 4, the card sorting apparatus 400 includes: an influence factor obtaining module 410, an application weighting parameter value obtaining module 420, a card weighting parameter value obtaining module 430, and a first ordering mode pushing module 440, wherein:
the first influence factor acquiring module 410 is configured to acquire at least two applications included in each of the plurality of cards, and acquire at least one influence factor of each of the at least two applications within a first preset time.
An application weighting parameter value obtaining module 420, configured to obtain a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor.
A card weighting parameter value obtaining module 430, configured to obtain the first weighting parameter value of each card according to the first weighting parameter value of each application.
And the first sorting mode pushing module 440 is configured to push the cards to a client for display according to a first preset sorting mode according to the first weighting parameter value of each card. Further, the first ordering manner pushing module 440 includes: a first ordering pushing submodule, wherein: and the first sequencing mode pushing submodule is used for pushing the cards to the client side for displaying in a sequencing mode that the first weighting parameter values are from high to low according to the first weighting parameter values of each card.
Further, the card sorting apparatus 400 further includes: the second influence factor acquisition module, the card second weighting parameter value acquisition module, the second sorting mode push module, the first sorting acquisition module, the sorting position update module, the second sorting acquisition module, the target card withdrawal module, the installation judgment module and the card filtering module, wherein:
and the second influence factor acquisition module is used for acquiring at least one influence factor of each card in the plurality of cards within a second preset time after the card is pushed to the client side to be displayed according to the first preset sorting mode.
And the card second weighting parameter value acquisition module is used for acquiring a second weighting parameter value of each card according to the at least one influence factor and a second weight value corresponding to each influence factor in the at least one influence factor.
And the second sorting mode pushing module is used for pushing the cards to the client side for display according to a second preset sorting mode according to the second weighting parameter value of each card. Further, the second sorting mode pushing module includes: a second ordering pushing sub-module, wherein: and the second sorting mode pushing submodule is used for pushing the cards to the client side for display in a sorting mode that the second weighting parameter values are from low to high according to the second weighting parameter values of each card.
The first sequencing acquisition module is used for acquiring the sequencing of each card in the plurality of cards in a third preset time after the first weighting parameter value is pushed to the client side for display in a sequencing mode from high to low and the sequencing of each card in a fourth preset time after the second weighting parameter value is pushed to the client side for display in a sequencing mode from low to high.
The sequence position updating module is used for updating the at least one target card to be higher than a second preset sequence position when the sequence of the at least one target card in the plurality of cards in the third preset time and the sequence of the at least one target card in the fourth preset time are both lower than a first preset sequence, and the first preset sequence is lower than the second preset sequence.
And the second sequencing acquisition module is used for acquiring the sequencing of the at least one target card within a fifth preset time after the at least one target card is updated to be higher than the second preset sequencing position.
And the target card withdrawing module is used for withdrawing the at least one target card when the sequence of the at least one target card in the fifth preset time is lower than the first preset sequence.
And the installation judging module is used for judging whether the client side is provided with the applications to be pushed corresponding to the plurality of cards.
And the card filtering module is used for filtering the card corresponding to the application to be pushed if the application to be pushed is installed on the client.
In summary, according to the card sorting method, the card sorting device, the server, and the storage medium provided by the present application, at least two applications corresponding to each card in the plurality of cards are obtained, at least one influence factor of each application in the at least two applications within a first preset time is obtained, a first weighting parameter value of each application is obtained according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor, the first weighting parameter value of each card is obtained, and the plurality of cards are pushed to the client for display according to the first preset sorting manner according to the first weighting parameter value of each card, so that the cards are dynamically sorted, and the effective value of the cards is improved.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment. For any processing manner described in the method embodiment, all the processing manners may be implemented by corresponding processing modules in the apparatus embodiment, and details in the apparatus embodiment are not described again.
Referring to fig. 5, based on the card sorting method and apparatus, the embodiment of the present application further provides a server 200, where the server 200 may generally include one or more processors 202 (only one is shown in the figure), a memory 204, a Radio Frequency (RF) module 206, and a power module 208. It will be understood by those of ordinary skill in the art that the structure shown in fig. 5 is merely an illustration and is not intended to limit the structure of the server 200. For example, the server 200 may also include more or fewer components than shown in FIG. 5, or have a different correspondence than shown in FIG. 5.
Those skilled in the art will appreciate that all other components are peripheral devices with respect to the processor 202, and the processor 202 is coupled to the peripheral devices through a plurality of peripheral interfaces 210. The peripheral interface 210 may be implemented based on the following criteria: universal Asynchronous Receiver/Transmitter (UART), General Purpose Input/Output (GPIO), Serial Peripheral Interface (SPI), and Inter-Integrated Circuit (I2C), but the present invention is not limited to these standards. In some examples, the peripheral interface 210 may include only a bus; in other examples, the peripheral interface 210 may also include other elements, such as one or more controllers. These controllers may also be separate from the peripheral interface 210 and integrated within the processor 202 or corresponding peripherals.
The memory 204 may be used for storing software programs and modules, and the processor 202 executes various functional applications and data processing by operating the software programs and modules stored in the memory 204. The memory 204 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 204 may further include memory located remotely from the processor 202, which may be connected to the server 200 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The RF module 206 is used for receiving and transmitting electromagnetic waves, and implementing interconversion between the electromagnetic waves and electrical signals, thereby communicating with a communication network or other devices. The RF module 206 may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and so forth. The RF module 206 may communicate with various networks such as the internet, an intranet, a wireless network, or with other devices via a wireless network. The wireless network may comprise a cellular telephone network, a wireless local area network, or a metropolitan area network. The Wireless network may use various Communication standards, protocols and technologies, including, but not limited to, Global System for Mobile Communication (GSM), Enhanced Mobile Communication (Enhanced Data GSM Environment, EDGE), wideband Code division multiple Access (W-CDMA), Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), Wireless Fidelity (WiFi) (e.g., IEEE802.1 a, IEEE802.11 b, IEEE802.1 g and/or IEEE802.11 n), Voice over internet protocol (VoIP), world wide mail Access (Microwave for Wireless Communication), Wi-Max, and other short message Communication protocols, as well as any other suitable communication protocols, and may even include those that have not yet been developed.
The power module 208 is used to provide power supply to the processor 202 and other components. Specifically, the power module 208 may include a power management system, one or more power sources (e.g., batteries or ac power), a charging circuit, a power failure detection circuit, an inverter, a power status indicator, and any other components associated with the generation, management, and distribution of power within the server 200.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (mobile terminal) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments. In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (7)
1. A method of ordering cards, the method comprising:
the method comprises the steps of obtaining at least two applications corresponding to each card in a plurality of cards, and obtaining at least one influence factor of each application in the at least two applications within first preset time;
acquiring a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor;
acquiring a first weighting parameter value of each card according to the first weighting parameter value of each application;
according to the first weighting parameter value of each card, the cards are pushed to a client side for display in a mode that the first weighting parameter values of the cards are sorted from high to low;
acquiring at least one influence factor of each card in the plurality of cards in a second preset time after the card is pushed to the client side for display in a sorting mode that a first weighting parameter value of the card is from high to low;
acquiring a second weighting parameter value of each card according to the at least one influence factor and a second weight value corresponding to each influence factor in the at least one influence factor;
pushing the cards to the client side for display in a sorting mode that the second weighting parameter values of the cards are from low to high according to the second weighting parameter value of each card;
obtaining the sequence of each card in the plurality of cards in a third preset time after the first weighting parameter value of the card is pushed to the client side for display in a high-to-low sequence mode and the sequence of each card in a fourth preset time after the second weighting parameter value of the card is pushed to the client side for display in a low-to-high sequence mode;
when the sequence of at least one target card in the plurality of cards in the third preset time and the sequence of at least one target card in the plurality of cards in the fourth preset time are both lower than a first preset sequence, updating the at least one target card to be higher than a second preset sequence position, wherein the first preset sequence is lower than the second preset sequence.
2. The method of claim 1, wherein after updating the at least one target card above the second preset sort position, further comprising:
acquiring the sequence of the at least one target card within a fifth preset time after the at least one target card is updated to be higher than the second preset sequence position;
withdrawing the at least one target card when the rank of the at least one target card within the fifth preset time is lower than the first preset rank.
3. The method of claim 1, wherein the impact factors include download times, click times, and exposure conversion rates.
4. The method of claim 1, further comprising:
judging whether the client side is provided with the applications to be pushed corresponding to the plurality of cards or not;
and if the client side has installed the application to be pushed, filtering the card corresponding to the application to be pushed.
5. An apparatus for ordering cards, the apparatus comprising:
the first influence factor acquisition module is used for acquiring at least two applications included by each card in a plurality of cards and acquiring at least one influence factor of each application in the at least two applications within first preset time;
an application weighting parameter value obtaining module, configured to obtain a first weighting parameter value of each application according to the at least one influence factor and a first weight value corresponding to each influence factor in the at least one influence factor;
the card weighting parameter value acquisition module is used for acquiring a first weighting parameter value of each card according to the first weighting parameter value of each application;
the first sequencing mode pushing submodule is used for pushing the cards to a client side for displaying in a high-to-low sequencing mode according to the first weighting parameter value of each card;
the second influence factor acquisition module is used for acquiring at least one influence factor of each card in the plurality of cards within a second preset time after the cards are pushed to the client side for display in a sorting mode that the first weighting parameter values of the cards are from high to low;
a card second weighting parameter value obtaining module, configured to obtain a second weighting parameter value of each card according to the at least one influence factor and a second weight value corresponding to each influence factor in the at least one influence factor;
the second sorting mode pushing submodule is used for pushing the cards to the client side for displaying in a sorting mode that the second weighting parameter values of the cards are from low to high according to the second weighting parameter value of each card;
the first ordering acquisition module is used for acquiring the ordering of each card in the plurality of cards in a third preset time after the cards are pushed to the client side for display in an ordering mode that a first weighting parameter value of the card is from high to low and the ordering of each card in a fourth preset time after the cards are pushed to the client side for display in an ordering mode that a second weighting parameter value of the card is from low to high;
the sequence position updating module is used for updating at least one target card to be higher than a second preset sequence position when the sequence of the at least one target card in the plurality of cards in the third preset time and the sequence of the at least one target card in the fourth preset time are both lower than a first preset sequence, and the first preset sequence is lower than the second preset sequence.
6. A server comprising a processor and a memory coupled to the processor, the memory storing instructions that, when executed by the processor, cause the processor to perform the method of any of claims 1-4.
7. A computer-readable storage medium, comprising a stored program, wherein the method according to any of claims 1-4 is performed when the program is run.
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| CN110333853A (en) * | 2019-04-04 | 2019-10-15 | 平安科技（深圳）有限公司 | Application method, device, equipment and the readable storage medium storing program for executing of active card |
| CN114531511A (en) * | 2020-10-31 | 2022-05-24 | 华为技术有限公司 | Service card display method and device |
| CN112784159B (en) * | 2021-01-21 | 2022-12-09 | 中国平安人寿保险股份有限公司 | Content recommendation method and device, terminal equipment and computer readable storage medium |
| CN114943577B (en) * | 2022-04-22 | 2024-04-09 | 北京金堤科技有限公司 | Method and device for ordering service cards, storage medium and electronic equipment |
| CN116048683B (en) * | 2022-08-19 | 2023-10-20 | 荣耀终端有限公司 | Card sorting method, electronic device and storage medium |
| CN116431049B (en) * | 2023-06-13 | 2023-08-15 | 中航信移动科技有限公司 | Card display method, electronic equipment and storage medium |
| CN117827053B (en) * | 2024-03-06 | 2024-08-09 | 荣耀终端有限公司 | Processing method of multi-size multi-type card, electronic equipment and storage medium |
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Effective date of registration: 20210416 Address after: 18-24 / F, unit 2, building 2, No.158, Tianfu 4th Street, pilot Free Trade Zone, high tech Zone, Chengdu, Sichuan 610094 Patentee after: CHENGDU OPPO COMMUNICATION TECHNOLOGY Co.,Ltd. Address before: Changan town in Guangdong province Dongguan 523860 usha Beach Road No. 18 Patentee before: GUANGDONG OPPO MOBILE TELECOMMUNICATIONS Corp.,Ltd. |