CN108009851A - Marketing advertisement scheme matching method and system - Google Patents
Marketing advertisement scheme matching method and system Download PDFInfo
- Publication number
- CN108009851A CN108009851A CN201711244593.6A CN201711244593A CN108009851A CN 108009851 A CN108009851 A CN 108009851A CN 201711244593 A CN201711244593 A CN 201711244593A CN 108009851 A CN108009851 A CN 108009851A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- label
- scheme
- information
- advertisement scheme
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 17
- 238000000605 extraction Methods 0.000 claims abstract description 15
- 230000001737 promoting effect Effects 0.000 claims description 7
- 239000000284 extract Substances 0.000 description 6
- 238000010586 diagram Methods 0.000 description 4
- 235000013305 food Nutrition 0.000 description 4
- 238000004458 analytical method Methods 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 3
- 238000011161 development Methods 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 3
- 238000002372 labelling Methods 0.000 description 2
- 230000002159 abnormal effect Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 235000021185 dessert Nutrition 0.000 description 1
- 238000011156 evaluation Methods 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 230000008676 import Effects 0.000 description 1
- 238000012423 maintenance Methods 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 239000000463 material Substances 0.000 description 1
- 230000001105 regulatory effect Effects 0.000 description 1
- 235000011888 snacks Nutrition 0.000 description 1
- 230000001960 triggered effect Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F40/00—Handling natural language data
- G06F40/20—Natural language analysis
- G06F40/279—Recognition of textual entities
- G06F40/284—Lexical analysis, e.g. tokenisation or collocates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- General Engineering & Computer Science (AREA)
- General Health & Medical Sciences (AREA)
- Computational Linguistics (AREA)
- Audiology, Speech & Language Pathology (AREA)
- Health & Medical Sciences (AREA)
- Artificial Intelligence (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a marketing advertisement scheme matching method and system. The marketing advertisement scheme matching method comprises the following steps: s1, acquiring label information in the advertisement object label library, selecting a label by an advertiser, and recording first advertisement object information; s2 at least one advertisement maker receives the label information of the advertisement object and makes an advertisement scheme; s3 extracting the characteristic information in the advertisement scheme, matching the characteristic information with the labels in the advertisement object label library, and recording the second advertisement object information; s4 determines the matching degree of the first advertisement object information and the second advertisement object information in the advertisement scenario in which the matching degree of the feature information and the tag satisfies the preset matching degree. The marketing advertisement scheme matching system comprises a tag module, an acquisition module, a first recording module, an advertisement scheme module, an extraction module, a first matching module, a second recording module, a second matching module, a pushing module and a popularization module. The marketing advertisement scheme matching method and the marketing advertisement scheme matching system have the advantages of reasonable budget and intelligent meeting of the demands of advertisers.
Description
Technical field
The present invention relates to Internet technical field, especially, is related to a kind of marketing advertisement scheme matching process and system.
Background technology
With the development of Internet technology, advertising sector changes a lot, and by traditional below-the-line promotion, is transformed into logical
The media such as internet hunt, website and forum are crossed to be promoted.The particularly development of development of Mobile Internet technology, audience are recognized
Degree of knowing is strengthened, the medium of advertisement increases, advertisement scheme quickly increases and the life cycle of advertisement scheme shortens.
Marketing advertisement scheme is one kind of advertisement scheme, is the highest advertisement scheme type of trade company's frequency of usage.Marketing is wide
Announcement scheme is to propose demand by advertisement side, ad producer is searched under business transaction platform or line on line, by ad production
Root designs more parts of advertisement schemes, then select one or more parts advertisement side therein by advertiser according to the related needs of advertisement side
Case is promoted.
Existing marketing advertisement scheme is made for ad producer according to the demand that advertiser proposes, the advertisement of making
The matching degree of scheme and the demand of advertiser relies on artificial judgment, and advertisement scheme is launched generally according to audience label,
And advertising expenditure and ad object information exist and associate, how to meet under rational budget and intelligently the demand progress of advertiser
Marketing does not have preferable solution always.
The content of the invention
It can not be provided for solution marketing advertisement scheme of the prior art and meet that budget and intelligence meet advertiser demand
Technical problem, present invention offer is a kind of to meet reasonable budget and the intelligent marketing advertisement scheme matching process for meeting advertiser demand
And system.
The present invention provides a kind of marketing advertisement scheme matching process, includes the following steps：
Label information in audience tag library is obtained, advertiser selects label, records the first ad object information；
At least one ad producer receives audience label information, scheme of preparing advertising；
The characteristic information in advertisement scheme is extracted, characteristic information and the tag match of advertiser's selection, record second is wide
Accuse object information；
In the tag match degree that characteristic information and advertiser select meets the advertisement scheme of preset matching degree, first is judged
The matching degree of ad object information and the second ad object information.
According to a preferred embodiment of the present invention, the label in tag library is the word extracted from ad object information
Language, with reference to the network temperature of word, meets preset condition, then using word as label.
According to a preferred embodiment of the present invention, the first ad object information and the second ad object information include at least
Audience quantity.
According to a preferred embodiment of the present invention, the noun in advertisement scheme is extracted, judges that the noun is selected with advertiser
Whether the label selected is synonym, if satisfied, then the word is the characteristic information in advertisement scheme, if it is not, then obtaining the noun
Network temperature, meet preset heat value, then the word be advertisement scheme in characteristic information.
According to a preferred embodiment of the present invention, after advertiser's selection determines advertisement scheme, according in advertisement scheme
Channels, select channels to be promoted.
The present invention provides a kind of marketing advertisement scheme matching system, including：
Label model, for generating audience tag library；
Acquisition module, for obtaining label information in audience tag library, advertiser is selected by the label model
Label；
First logging modle, for recording corresponding first ad object information of label of advertiser's selection；
Advertisement scheme module, for advertisement object tag information to ad producer, at least one ad producer
Audience label information is received, and for scheme of preparing advertising；
Extraction module and the first matching module, the extraction module is used to extract the characteristic information in advertisement scheme, described
First matching module is used for the tag match by characteristic information and advertiser's selection；
Second logging modle, for recording the second audience corresponding to the matched label of characteristic information in advertisement scheme
Information；
Second matching module, for meeting the wide of preset matching degree to the tag match degree of characteristic information and advertiser's selection
In announcement scheme, the matching degree of the first ad object information and the second ad object information is judged.
According to a preferred embodiment of the present invention, the label in tag library is the word extracted from ad object information
Language, with reference to the network temperature of word, meets preset condition, then using word as label.
According to a preferred embodiment of the present invention, the first ad object information and the second ad object information include at least
Audience quantity.
According to a preferred embodiment of the present invention, the extraction module is used to extract the noun in advertisement scheme, judges
Whether the label of the noun and advertiser selection is for synonym, if satisfied, then the word is the characteristic information in advertisement scheme, if not
It is the network temperature for then obtaining the noun, meets preset heat value, then the word is the characteristic information in advertisement scheme.
According to a preferred embodiment of the present invention, promotional module is further included, selects to determine advertisement scheme for advertiser
Afterwards, the channels in advertisement scheme, select channels to be promoted.
The present invention has the advantages that：
1st, by establishing audience tag library, the first ad object information and the second audience are calculated according to label
Information, and judge the matching degree of the two, realize the reasonable control to marketing advertising budget；
2nd, extracted by the word in the advertisement scheme that is made to ad producer, and determine characteristic information, then will
Characteristic information and tag match in audience tag library, realize that the intelligent Matching degree of advertisement scheme judges, lift advertisement scheme
Marketing effectiveness；
3rd, after advertiser's selection determines advertisement scheme, the channels in advertisement scheme are read out, and then select channel certainly
It is dynamic to be promoted.
In addition to objects, features and advantages described above, the present invention also has other objects, features and advantages.
Below with reference to figure, the present invention is described in further detail.
Brief description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings discussed below is only some embodiments of the present invention, for this
For the those of ordinary skill of field, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing, wherein：
Fig. 1 is a kind of embodiment flow diagram of advertisement scheme matching process of marketing provided by the invention；
Fig. 2 is a kind of example structure schematic diagram of advertisement scheme matching system of marketing provided by the invention.
Embodiment
With reference to the attached drawing of the present invention, clear, complete description is carried out to the technical solution in the embodiment of the present invention, is shown
So, described embodiment is only the part of the embodiment of the present invention, instead of all the embodiments.
The marketing advertisement scheme matching process and system, refer to that advertiser sends advertisement scheme demand, select advertisement pair
As label, the first audience is calculated, is docked and is cooperated with ad producer, ad producer is according to the need of advertiser
The making for carrying out advertisement scheme is asked, can be that multiple ad producers or an ad producer make multiple advertisement schemes, by
Platform matches the characteristic information in advertisement scheme with the label that advertiser selects, and calculates the second audience, carries out
After relevant matches, the matching advertisement scheme for meeting preset condition is pushed into advertiser, advertiser determines multiple in platform selecting
One or more of advertisement scheme carries out the channels information in advertisement scheme by platform as the advertisement scheme promoted
Read, realize and promote the accurate of advertisement scheme.
Referring to Fig. 1, it is a kind of embodiment flow diagram of advertisement scheme matching process of marketing provided by the invention.
The marketing advertisement scheme matching process includes the following steps：
S1 obtains label information in audience tag library, and advertiser selects label, records the first ad object information
In advertising platform, advertisement main information and ad producer's information are stored with, advertiser and ad producer are carried out
Classification, relevant classification is carried out according to category of employment, and for advertiser, trade classification is carried out according to the business scope of advertiser, right
In ad producer, classify according to advertiser's industry that it is good at industry and services.
Advertising platform itself includes audience data message, can also be connected with third-party platform by interface, obtains
To the audience data message of third-party platform, in advertising platform, audience data message is analyzed, is extracted wide
The predicable in object data information is accused, with reference to the default predicable classifying rules of platform, is classified for audience,
Classified by way of labelling, basic classification includes：Age bracket, gender, purchasing power, the means of payment, merchandise classification
With region etc., each classification can also include multiple labels, and above-mentioned label is audience from tag library as tag library
With label, and respective labels are stamped, each audience corresponds at least one label.
In the present embodiment, by taking merchandise classification this label as an example, with reference to multiple labels of merchandise classification, in conjunction with word net
Network temperature carries out the elaboration of establishing label.
Merchandise classification includes food, clothes, electronic equipment, books etc., and food classification includes dessert, food and drink, snacks, drink again
Material etc., food and drink classification include Guangdong dishes, river Hunan cuisine, Shandong cuisine and North-east China cuisine etc. again.
Word that this word of Guangdong dishes belongs in ad object information but it is not determined as label, it is local in Qinghai in Qinghai,
The network temperature of this noun of Guangdong dishes is weaker, is unsatisfactory for preset heat value, which gets to the advertisement pair in Qinghai not as label
As, but it is local in Guangzhou, the network temperature of this noun of Guangdong dishes is extremely strong, meets preset heat value, then Guangdong dishes are believed from audience
The word of breath becomes the label turned in tag library, for labelling for the audience in Guangzhou, when certain audience is searched in Guangzhou
Rope or post-consumer Guangdong dishes, then get to the audience by the label.
After audience stamps a label, which has maintenance condition, and the label is not triggered when the audience half a year,
Then the label is removed from the audience.
Advertiser selects the label needed, the label of advertiser's selection is preserved according to the marketing purpose of itself from label
To platform, if necessary, advertiser can be manually entered.
The label that advertiser selects and is manually entered is sent to the correspondence ad producer of platform.
The label for selecting and being manually entered according to advertiser, extracts the correspondence of above-mentioned label from audience database
Ad object information, as the first ad object information.First ad object information includes at least audience quantity, at other
In embodiment, the classification of audience, the predicable of audience and audience can also be included according to preset condition
Analysis result.
At least one ad producers of S2 receive audience label information, scheme of preparing advertising
Receive advertiser's selection and be manually entered the ad producer of label, be the category of employment according to advertiser and choosing
Select the factors such as label and carry out successful match, 5 are selected in the ad producer of successful match, to 5 ad producers
Send the demand information of advertiser.
At least one ad producer after label information is received, made on platform or other applications it is a or
More parts of advertisement schemes, import platform, platform extracts the information in advertisement scheme by the advertisement scheme to complete.
Characteristic information in S3 extraction advertisement schemes, by tag match in characteristic information and audience tag library, record
Second ad object information
After platform receives the advertisement scheme of importing, the content of advertisement scheme is analyzed, extract word therein into
Row part of speech is analyzed, wherein, word is in picture, then by picture recognition function, reads out word therein and carry out part of speech
Analysis.
The word of extraction or the part of speech of word are noun, then carry out the label that the noun and advertiser are selected or inputted
Judge, judge whether the two is identical or can be obtained as synonym, synonym criterion from network lexicon.
If judgement meets identical or synonym criterion, the word is extracted as the characteristic information in the advertisement scheme,
The characteristic information extracted from advertisement scheme and label are carried out matching degree by the label for being selected and being inputted using advertiser as benchmark
Statistics, calculates standard according to default matching degree, calculates the matching angle value of this part of advertisement scheme.
If judgement is unsatisfactory for identical or synonym criterion, the network temperature of the noun in advertisement scheme is obtained,
Judge whether the network temperature of the noun meets preset heat value, if satisfied, then the word is the characteristic information in advertisement scheme, into
One step matches the noun whether noun belongs to advertiser's industry, if so, then in the matching angle value of this part of advertisement scheme of calculating
It is weighted.
Through the above scheme, the matching angle value for each advertisement scheme that ad producer makes is calculated.
The matching of the label selected according to characteristic information and advertiser, the successful respective labels of record matching are in audience
In ad object information, as the second ad object information, the second ad object information includes at least audience quantity,
In other embodiment, the classification of audience, the predicable of audience and audience can also be included according to default bar
The analysis result of part.
S4 judges that the first audience is believed in characteristic information and tag match degree meet the advertisement scheme of preset matching degree
The matching degree of breath and the second ad object information
Preset matching angle value in platform, by the matching angle value of each advertisement scheme calculated in step S3, with default
It is compared with angle value, meets preset matching angle value condition, then further by the first ad object information and the second audience
Information is matched, and obtains matching degree, and such as the first ad object information and the second ad object information include quantity, then calculate
Second ad object information accounts for the ratio of the first ad object information, and such as default ratio is 80%, then actual ratio is more than or equal to
80%, then meet default matching condition, which can push to advertiser；If the first ad object information and second wide
Accuse object information and further include audience grouped data, i.e., audience quantity of all categories, then during progress ratio in judgement, accordingly
Classification carries out ratio calculation, and different classes of default respective weights, calculate overall ratio, and it is default to judge whether ratio meets
Ratio, if meeting default ratio condition, which can push to advertiser.
If the advertisement scheme that can push to advertiser is more than default push quantity, according to the matching angle value of advertisement scheme
Descending order sequence, selects default quantity in the top to push to advertiser, and in the present embodiment, push quantity is 5
Part.
After selected advertisement scheme is pushed to advertiser by platform, advertiser receives reminder message, and advertiser examines in platform
Each advertisement scheme of core, selects advertisement scheme of the one or more parts as marketing, determines advertisement scheme.
After advertiser determines advertisement scheme, platform is read out the channels in advertisement scheme, further, further includes
It is read out to promoting surveillance and control measure and regulating measures, after reading successfully, is promoted in corresponding channels.
Platform monitors popularization situation in real time, abnormal case occurs, is then reminded, automatic raw after the completion of popularization
Reported into promoting.
Referring to Fig. 2, it is a kind of example structure schematic diagram of advertisement scheme matching system of marketing provided by the invention.
The marketing advertisement scheme matching system 1 includes label model 11, acquisition module 12, the first logging modle 13, wide
Accuse scheme module 14, extraction module 15, the first matching module 16, the second logging modle 17, the second matching module 18, pushing module
19 and promotional module 20.
The label model 11 generates and stores label to the system 1, and advertiser passes through it and selects label；The acquisition
Module 12 obtains label information from the label model 11；First logging modle 13 records advertiser's selection or is manually entered
Label the first ad object information corresponding in audience database；The advertisement scheme module 14 is used to push wide
Main demand is accused to ad producer, the advertisement scheme that ad producer's upload is made to the system 1；The extraction module 15
Feature information extraction is carried out to the advertisement scheme of reception；Characteristic information of first matching module 16 to the advertisement scheme of making
The label for selecting or being manually entered with advertiser is matched, and calculates matching angle value；Second logging modle 17 is to advertisement
Characteristic information in scheme is recorded with the audience corresponding to the successful label of tag match that advertiser selects, and is
Second ad object information；Second matching module 18 meets pre- in the matching degree of characteristic information and the label of advertiser's selection
If in the advertisement scheme of condition, being matched to the first ad object information and the second ad object information, matching angle value is drawn,
And whether preset matching angle value judges is met to matching angle value；The pushing module 19 will meet the advertisement of matching degree condition
Scheme pushes to advertiser, after advertiser is determined, by channels of the promotional module 20 in advertisement scheme into
Row is promoted.
The label model 11 extracts the word in ad object information, ties to analyze ad object information
The network temperature of the word is closed, if the word meets preset condition, using the word as label.
Tag library in the label model 11 updates for dynamic, and the label of generation is stored in tag library, the label
Module 11 is each audience corresponding label, wherein, each audience corresponds at least one label.
The acquisition module 12 obtains the label in the system 1 from the label model 11, selects to mark by advertiser
Label, the demand information as advertiser.
First logging modle 13 records the first ad object information, and the first ad object information includes at least quantity,
Can also be including classification information etc..
Label that the advertisement scheme module 14 selects advertiser or the label being manually entered push to multiple advertisement systems
Work side, ad producer can select order or not order, but at least one ad producer receives audience label information,
And according to the advertiser demand information received, prepare advertising scheme in the system 1 or third party software.
After completing, advertisement scheme is uploaded to the system 1.
The extraction module 15 extracts the word being uploaded in the advertisement scheme of the system 1, extracts advertisement side
Whether noun in case, judge the label of the noun and advertiser selection for synonym, if synonym, then using the word as
Characteristic information in advertisement scheme, if being unsatisfactory for identical word or synonymous word, obtains the network temperature of the noun, and judging should
Whether noun meets preset heat value, if satisfied, then the word is the characteristic information in advertisement scheme.
First matching module 16 is used to obtain the characteristic information in advertisement scheme from the extraction module 15, by feature
Information is matched with the label that advertiser selects, and obtains default matching angle value, and matching degree is calculated to each advertisement scheme
Value.
The label that second logging modle 17 selects the advertiser of 16 successful match of the first matching module corresponds to
Ad object information recorded, i.e. the second ad object information, at least records quantity, can be with record sort information etc..
Second matching module 18 carries out advertisement scheme matching value to first matching module 16 and judges, if sentencing
It is disconnected to meet default matching condition, then further the first ad object information and the second ad object information are matched, sentenced
It is disconnected whether to meet preset condition, advertisement scheme is pushed into the pushing module 19 if meeting, if meeting the wide of preset condition
Accuse amount of projects and be more than setting quantity, then select the highest respective numbers of matching value to be pushed.
The pushing module 19 is used for default matching angle value in the matching angle value of each advertisement scheme and the system 1
It is compared, selection meets the advertisement scheme of preset matching angle value, by the matching angle value of the advertisement scheme for the condition that meets by by big
It is ranked up to small order, the advertisement scheme that the system 1 automatically selects default quantity pushes to advertiser.
The promotional module 20 reads the channels in advertisement scheme after advertiser selects to determine advertisement scheme
Take and dock, which promoted.
The device have the advantages that：
1st, by extracting the characteristic information in advertisement scheme, itself and audience label information are subjected to Auto-matching, it is real
The advertisement scheme and the Auto-matching of advertiser demand and rationally judge that existing ad producer makes, launch beneficial to advertisement scheme and produce
Raw accuracy；
2nd, with reference to the network temperature of word, the factor of evaluation that the network temperature of word is set as label, that is, be beneficial to mark
The dynamic renewal of label is also beneficial to the accuracy of label；
3rd, after advertiser's selection determines advertisement scheme, by reading the channels in advertisement scheme, advertisement scheme is carried out
Launch, further realize automation.
The foregoing is merely the embodiment of the present invention, not thereby limits scope of patent protection of the invention, every utilization
The equivalent structure or equivalent flow shift that description of the invention and accompanying drawing content are made, is directly or indirectly used in other relevant
Technical field, is included within the scope of the present invention.
Claims (10)
1. one kind marketing advertisement scheme matching process, it is characterised in that include the following steps：
Label information in audience tag library is obtained, advertiser selects label, records the first ad object information；
At least one ad producer receives audience label information, scheme of preparing advertising；
The characteristic information in advertisement scheme is extracted, by characteristic information and the tag match of advertiser's selection, records the second advertisement pair
Image information；
In the tag match degree that characteristic information and advertiser select meets the advertisement scheme of preset matching degree, the first advertisement is judged
The matching degree of object information and the second ad object information.
2. marketing advertisement scheme matching process according to claim 1, it is characterised in that the label in tag library is from wide
The word extracted in object information is accused, with reference to the network temperature of word, meets preset condition, then using word as label.
3. marketing advertisement scheme matching process according to claim 1, it is characterised in that the first ad object information and the
Two ad object informations include at least audience quantity.
4. marketing advertisement scheme matching process according to claim 1, it is characterised in that the name in extraction advertisement scheme
Whether word, judge the label of the noun and advertiser selection for synonym, if satisfied, then the word is the feature letter in advertisement scheme
Breath, if it is not, then obtaining the network temperature of the noun, meets preset heat value, then the word is the characteristic information in advertisement scheme.
5. marketing advertisement scheme matching process according to claim 1, it is characterised in that advertiser's selection determines advertisement side
After case, the channels in advertisement scheme, select channels to be promoted.
6. one kind marketing advertisement scheme matching system, it is characterised in that including：
Label model, for generating audience tag library；
Acquisition module, for obtaining label information in audience tag library, advertiser selects label by the label model；
First logging modle, for recording corresponding first ad object information of label of advertiser's selection；
Advertisement scheme module, for advertisement object tag information to ad producer, at least one ad producer receives
Audience label information, and for scheme of preparing advertising；
Extraction module and the first matching module, the extraction module are used to extracting characteristic information in advertisement scheme, and described first
Matching module is used for the tag match by characteristic information and advertiser's selection；
Second logging modle, for recording the second audience letter corresponding to the matched label of characteristic information in advertisement scheme
Breath；
Second matching module, for meeting the advertisement side of preset matching degree to the tag match degree of characteristic information and advertiser's selection
In case, the matching degree of the first ad object information and the second ad object information is judged.
7. marketing advertisement scheme matching system according to claim 6, it is characterised in that the label in tag library is from wide
The word extracted in object information is accused, with reference to the network temperature of word, meets preset condition, then using word as label.
8. marketing advertisement scheme matching system according to claim 6, it is characterised in that the first ad object information and the
Two ad object informations include at least audience quantity.
9. marketing advertisement scheme matching system according to claim 6, it is characterised in that the extraction module is used to extract
Whether noun in advertisement scheme, judge the label of the noun and advertiser selection for synonym, if satisfied, then the word is advertisement
Characteristic information in scheme, if it is not, then obtaining the network temperature of the noun, meets preset heat value, then the word is advertisement side
Characteristic information in case.
10. marketing advertisement scheme matching system according to claim 6, it is characterised in that further include promotional module, be used for
After advertiser's selection determines advertisement scheme, the channels in advertisement scheme, select channels to be promoted.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711244593.6A CN108009851A (en) | 2017-11-30 | 2017-11-30 | Marketing advertisement scheme matching method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711244593.6A CN108009851A (en) | 2017-11-30 | 2017-11-30 | Marketing advertisement scheme matching method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108009851A true CN108009851A (en) | 2018-05-08 |
Family
ID=62055887
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711244593.6A Pending CN108009851A (en) | 2017-11-30 | 2017-11-30 | Marketing advertisement scheme matching method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108009851A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115131075A (en) * | 2022-07-25 | 2022-09-30 | 深圳市生苦科技有限公司 | Marketing advertisement scheme matching method and system |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102567902A (en) * | 2012-02-10 | 2012-07-11 | 亿赞普(北京)科技有限公司 | Network advertisement dynamic release method and system thereof |
| US20140249932A1 (en) * | 2012-10-31 | 2014-09-04 | Boxstar, LLC | Shipping label advertising system and method |
| CN105975483A (en) * | 2016-04-25 | 2016-09-28 | 北京三快在线科技有限公司 | User preference-based message pushing method and platform |
| WO2017028123A1 (en) * | 2015-08-16 | 2017-02-23 | 赵政荣 | Method of indicating information upon matching advertisement and electronic book and advertisement inserting system |
| CN106468960A (en) * | 2016-09-07 | 2017-03-01 | 北京新美互通科技有限公司 | A kind of method and system of candidates of input method sequence |
| CN107360243A (en) * | 2017-07-27 | 2017-11-17 | 百度在线网络技术（北京）有限公司 | Information-pushing method and device |
-
2017
- 2017-11-30 CN CN201711244593.6A patent/CN108009851A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102567902A (en) * | 2012-02-10 | 2012-07-11 | 亿赞普(北京)科技有限公司 | Network advertisement dynamic release method and system thereof |
| US20140249932A1 (en) * | 2012-10-31 | 2014-09-04 | Boxstar, LLC | Shipping label advertising system and method |
| WO2017028123A1 (en) * | 2015-08-16 | 2017-02-23 | 赵政荣 | Method of indicating information upon matching advertisement and electronic book and advertisement inserting system |
| CN105975483A (en) * | 2016-04-25 | 2016-09-28 | 北京三快在线科技有限公司 | User preference-based message pushing method and platform |
| CN106468960A (en) * | 2016-09-07 | 2017-03-01 | 北京新美互通科技有限公司 | A kind of method and system of candidates of input method sequence |
| CN107360243A (en) * | 2017-07-27 | 2017-11-17 | 百度在线网络技术（北京）有限公司 | Information-pushing method and device |
Non-Patent Citations (1)
| Title |
|---|
| 洪婷婷: ""互联网广告人群标签库的设计及投放规则挖掘"", 《中国优秀硕士学位论文全文数据库 经济与管理科学辑》, pages 157 - 23 * |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115131075A (en) * | 2022-07-25 | 2022-09-30 | 深圳市生苦科技有限公司 | Marketing advertisement scheme matching method and system |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN108009850A (en) | Marketing advertisement scheme matching method and system | |
| CN107515873B (en) | Junk information identification method and equipment | |
| CN103902538B (en) | Information recommending apparatus and method based on decision tree | |
| CN108985347A (en) | Training method, the method and device of shop classification of disaggregated model | |
| CN109284948A (en) | Logistics object selection method, logistics object selection device and electronic device | |
| CN109255651A (en) | A kind of search advertisements conversion intelligent Forecasting based on big data | |
| CN109447364A (en) | Power customer based on label complains prediction technique | |
| CN110163647A (en) | A kind of data processing method and device | |
| CN115002200B (en) | Message pushing method, device, equipment and storage medium based on user portrait | |
| CN108230085A (en) | A kind of commodity evaluation system and method based on user comment | |
| CN105787025A (en) | Network platform public account classifying method and device | |
| CN102592236A (en) | Internet advertising crowd analysis system and analysis method | |
| CN104778186A (en) | Method and system for hanging commodity object to standard product unit (SPU) | |
| CN108965938A (en) | Potential paying customer prediction technique and system in smart television | |
| TW202139098A (en) | Consumption prediction system and consumption prediction method | |
| CN116862592B (en) | Automatic push method for SOP private marketing information based on user behavior | |
| CN110288431A (en) | A method of comment situation to identify malicious user according to user's difference | |
| CN108572988A (en) | A kind of house property assessment data creation method and device | |
| CN116433052A (en) | Intelligent bidding information acquisition data analysis and evaluation system | |
| CN116739836B (en) | Restaurant data analysis method and system based on knowledge graph | |
| CN112445897A (en) | Method, system, device and storage medium for large-scale classification and labeling of text data | |
| CN108629467B (en) | Sample information processing method and system | |
| TWI554966B (en) | Electronic invoice data processing method | |
| CN104331395A (en) | Method and device for identifying Chinese product name from text | |
| CN108009851A (en) | Marketing advertisement scheme matching method and system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20180508 |
|
| WD01 | Invention patent application deemed withdrawn after publication |