CN107679885A - A kind of ad data acquisition methods and device - Google Patents
A kind of ad data acquisition methods and device Download PDFInfo
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- CN107679885A CN107679885A CN201710755777.2A CN201710755777A CN107679885A CN 107679885 A CN107679885 A CN 107679885A CN 201710755777 A CN201710755777 A CN 201710755777A CN 107679885 A CN107679885 A CN 107679885A
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Abstract
The embodiment of the invention discloses a kind of ad data acquisition methods and device, wherein method includes：Ad serving side's platform receives the ad data that advertising display platform is sent and obtains request, and the ad data obtains request and is used to ask in ad data shown in the advertising display platform interface；Ad serving side's platform obtains request to advertisement described in each advertisement data source broadcast transmission of ad serving side's platform is accessed to, and receives the ad data that each advertisement data source obtains request return according to the advertisement；Optimal ad data is selected in the ad data that ad serving side's platform returns according to preparatory condition from each advertisement data source, and the optimal ad data is sent to the advertising display platform, the feedback rates of data can be improved.
Description
Technical field
The present invention relates to electronic technology field, more particularly to a kind of ad data acquisition methods and device.
Background technology
Exist with the continuous development of electronic technology field, on internet more and more have rich-media resource and
The media side (such as website, APP etc.) of huge customer flow, these media sides are required for entering these huge customer flows
Row flow is cashed to obtain the interests of maximum cost.
Ad serving side's platform (Sell-side Platform, SSP) can help these media sides to realize that flow is cashed,
Advertising display platform corresponding to media side can manage after ad serving side's platform has been accessed on ad serving side's platform
The ad data displaying position of oneself, control the displaying of ad data and supply ad data etc..Wherein, put down for advertising display
For platform, the filling rate of ad data (such as speech data, text data, image data etc.) is a highly important finger
Mark, if advertising display platform is asked less than ad data on advertising display platform, the filling rate of ad data is very low, causes
Flow wastes, and will reduce the efficiency of flow realization.At present, ad serving side's platform is to ad data platform feedback of advertisement data
Mode, be ad serving side's platform when receiving ad data and obtaining request, matched somebody with somebody according to the flow of ad data platform
Put, suitable ad data is selected from own advertisement data source, and the ad data of the selection is sent to the advertisement exhibition
Show platform.
However, when not having suitable ad data in own advertisement data source, ad serving side's platform is just without normal direction
Advertising display platform feedback data, cause the feedback rates of data low.
The content of the invention
The embodiment of the present invention provides a kind of ad data acquisition methods and device, can improve the feedback rates of data.
In a first aspect, the embodiments of the invention provide a kind of ad data acquisition methods, this method includes：
Receive the ad data that advertising display platform is sent and obtain request, the ad data obtains request and is used to ask
Ad data shown in the advertising display platform interface；
Request is obtained to advertisement described in each advertisement data source broadcast transmission of ad serving side's platform is accessed to, and
Receive the ad data that each advertisement data source obtains request return according to the advertisement；
Optimal ad data is selected in the ad data returned according to preparatory condition from each advertisement data source, and will
The optimal ad data is sent to the advertising display platform.
Second aspect, the embodiments of the invention provide a kind of ad data acquisition device, the ad data acquisition device bag
Include the unit of the method for performing above-mentioned first aspect.
The third aspect, the embodiments of the invention provide a kind of ad serving side's platform, including it is processor, input equipment, defeated
Going out equipment and memory, the processor, input equipment, output equipment and memory are connected with each other, wherein, the memory is used
Ad serving side's platform is supported to perform the application code of the above method in storage, the processor is arranged in execution
The method for stating first aspect.
Fourth aspect, the embodiments of the invention provide a kind of computer-readable recording medium, the computer-readable storage medium
Computer program is stored with, the computer program includes programmed instruction, and described program instruction makes institute when being executed by a processor
The method for stating the above-mentioned first aspect of computing device.
It is wide to this is linked into when the embodiment of the present invention in the ad data for receiving advertising display platform by obtaining request
Accuse each advertisement data source in supplier's platform and send broadcast message, and in the ad data returned from each advertisement data source
Optimal ad data is selected, ad data can be received by multiple advertisement data sources, improve the feedback rates of data.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, it is required in being described below to embodiment to use
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the present invention, general for this area
For logical technical staff, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of schematic flow diagram of ad data acquisition methods provided in an embodiment of the present invention；
Fig. 2 is a kind of schematic flow diagram of ad data acquisition methods provided in an embodiment of the present invention；
Fig. 3 is a kind of scene schematic diagram for ad data acquisition methods that another embodiment of the present invention provides；
Fig. 4 is a kind of schematic block diagram of ad data acquisition device provided in an embodiment of the present invention；
Fig. 5 is a kind of schematic block diagram for ad data acquisition device that another embodiment of the present invention provides
Fig. 6 is a kind of schematic block diagram of ad serving side's platform provided in an embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
It should be appreciated that ought be in this specification and in the appended claims in use, term " comprising " and "comprising" instruction
Described feature, entirety, step, operation, the presence of element and/or component, but it is not precluded from one or more of the other feature, whole
Body, step, operation, element, component and/or its presence or addition for gathering.
It is also understood that the term used in this description of the invention is merely for the sake of the mesh for describing specific embodiment
And be not intended to limit the present invention.As used in description of the invention and appended claims, unless on
Other situations are hereafter clearly indicated, otherwise " one " of singulative, "one" and "the" are intended to include plural form.
It will be further appreciated that the term "and/or" used in description of the invention and appended claims is
Refer to any combinations of one or more of the associated item listed and be possible to combine, and including these combinations.
As used in this specification and in the appended claims, term " if " can be according to context quilt
Be construed to " when ... " or " once " or " in response to determining " or " in response to detecting ".Similarly, phrase " if it is determined that " or
" if detecting [described condition or event] " can be interpreted to mean according to context " once it is determined that " or " in response to true
It is fixed " or " once detecting [described condition or event] " or " in response to detecting [described condition or event] ".
In the specific implementation, ad serving side's platform described in the embodiment of the present invention is including but not limited to such as with touch
Mobile phone, laptop computer or tablet PC of sensing surface (for example, touch-screen display and/or touch pad) etc
Other portable sets.It is to be further understood that in certain embodiments, the equipment is not portable communication device, and
It is the desktop computer with touch sensitive surface (for example, touch-screen display and/or touch pad).
In discussion below, ad serving side's platform including display and touch sensitive surface is described.However,
It should be appreciated that ad serving side's platform can include such as physical keyboard, mouse and/or control-rod it is one or more its
Its physical user-interface device.
Ad serving side's platform supports various application programs, such as one or more of following：Drawing application program, drill
Show application program, word-processing application, website create application program, disk imprinting application program, spreadsheet applications,
Game application, telephony application, videoconference application, email application, instant message transrecieving application
Program, take exercise support application program, photo management application program, digital camera application program, digital camera application program,
Web-browsing application program, digital music player application and/or video frequency player application program.
The various application programs that can be performed on ad serving side's platform can be using such as touch sensitive surface extremely
A few public physical user-interface device.It can adjust and/or change among applications and/or in corresponding application programs
The corresponding information shown in the one or more functions of touch sensitive surface and ad serving side's platform.So, ad serving
Fang Pingtai public physical structure (for example, touch sensitive surface) can be supported with user directly perceived and transparent for a user
The various application programs at interface.
Fig. 1 is referred to, is that the embodiment of the present invention provides a kind of schematic flow diagram of ad data acquisition methods, such as Fig. 1 institutes
The ad data acquisition methods shown may include：
S101, receive the ad data acquisition request that advertising display platform is sent.
It should be noted that the executive agent of the embodiment of the present invention can be various types of ad serving side's platforms, example
Such as can be the service platform that function is launched for managing advertiser, specifically, ad serving side's platform can be management
Server of ad serving side's platform etc..
It should also be noted that, the advertising display platform can be the platform for managing application or website, specifically, should
Advertising display platform can be the SDK of the advertising display of the advertising display or web station interface that manage application interface
Wrap (Software Development Kit, SDK) etc..Wherein, the application can be various types of applications, such as social activity should
With, shopping application, financing application, tool-class application etc., the invention is not limited in this regard.
Wherein, the ad data obtains request and is used to ask to open up in the application interface of the advertising display platform management
The ad data shown.
It should be noted that the ad data can be used for the application interface in the advertising display platform management or website circle
It is shown in face.Specifically, the ad data can be video data, text data, speech data, image data etc.,
The present invention is not intended to be limited in any to this.
Wherein, the ad data, which obtains request, can include the type of ad data of request, the ad data of request
Size, request ad data flow configuration etc..
It should also be noted that, it can be specifically that advertising display platform is sent by SDK that the ad data, which obtains request,
Request.
In the specific implementation, the advertising display platform can be monitored to the application interface that it is managed in real time, when the advertisement
, can be to generate the ad data when ad data filling rate that display platform monitors in the application interface is not up to preset value
Request is obtained, and is sent to ad serving side's platform, ad serving side's platform can receive ad data acquisition please
Ask.
Wherein, the ad data filling rate can be the displaying ratio that the ad data accounts for the application interface.The preset value,
It can be the arbitrary value that ad serving side's platform or the advertising display platform are set.
In some feasible embodiments, ad serving side's platform is carried out authorizing it in the advertising display platform
Afterwards, if ad serving side's detection of platform is into the application interface of the advertising display platform management, ad data filling rate is not
When reaching preset value, ad serving side's platform can obtain request to directly generate the ad data, without more advertisements
Display platform sends the ad data and obtains request.
S102, to accessing to described in each advertisement data source broadcast transmission of ad serving side's platform, advertisement acquisition please
Ask, and receive the ad data that each advertisement data source obtains request return according to the advertisement.Optionally, the advertisement
Data source, including：In the own advertisement data source of the advertisement data source of third-party platform, ad serving side's platform, network
Advertisement data source in any one or more.
It should be noted that the advertisement data source of the third-party platform, can be that ad serving side's platform is awarded
The advertisement data source that the third-party platform of power provides.The own advertisement data source of ad serving side's platform, can be the advertisement
The advertisement data source that supplier's platform is voluntarily safeguarded.Advertisement data source in the network, can be that ad serving side's platform can
With not authorized, the disclosed advertisement data source that can be obtained from network.
It should also be noted that, above-mentioned advertisement data source is simply illustrated, and it is non exhaustive, each advertisement data source can also be
Including but not limited to above-mentioned optional advertisement data source.
It should also be noted that, the broadcast message can be used for allowing each advertisement data source feedback data.Wherein, the broadcast
Message can include requiring to receive the signaling of the advertisement data source feedback data of the broadcast message, when the advertisement data source receives
, can be with the data according to corresponding to the signaling feedback advertisement data source during to the broadcast message.
The data class for requiring the data of feedback can also be included in some feasible embodiments, in the broadcast message
The standards such as type, size, flow configuration.When the advertisement data source receives the broadcast message, it can preferentially choose that to meet this wide
The ad data for broadcasting the standard in message is fed back.
Optionally, the ad data is the ad data that ad serving side's platform is sent in preset time.
Returned it should also be noted that, ad serving side's platform receives each advertisement data source for the broadcast message
The ad data returned, can be specifically whether the ad data for first determining whether the return exceedes default time of return.If
More than the default time of return, ad serving side's platform can with do not receive this exceed time of return ad data.Such as
For fruit not less than the default time of return, ad serving side's platform can be to receive the advertisement number not less than time of return
According to.
Wherein, the default time of return, can be that ad serving side's platform pre-sets is the time.Set this to return
The time is returned, the unreliable of caused by time-out ad data can be avoided, improve the reliability and safety of ad data
Degree.
In the specific implementation, ad serving side's platform can be after receiving the ad data and obtaining request, to access
Each advertisement data source in high ad serving side's platform sends broadcast message, and each advertisement data source is to receive this wide
When broadcasting message, each each self-corresponding ad data of advertisement data source is obtained, and the ad data is returned into the advertisement and supplied
The side's of answering platform.
S103, chosen from the ad data and meet the optimal ad data of preparatory condition, and by the optimal advertisement
Data are sent to the advertising display platform.
It should be noted that preparatory condition can include one or more normative references.If the preparatory condition includes one
The normative reference of individual reference parameter, then ad serving side's platform can selects to meet that the reference is marked from the ad data
Accurate optimal ad data.
If specifically, the preparatory condition includes multiple normative references, each normative reference can have sequencing, then
Ad serving side's platform can be first according to the normative reference of front, and advertisement number in part is selected from the ad data
According to then, the normative reference that ad serving side's platform can take second place in sequence, symbol being selected from the part ad data
Close the optimal ad data of the normative reference sequentially taken second place.
For example, the normative reference, can be the excellent of self-corresponding advertisement data source setting each to each ad data
First level, the weighted value that can also be set to each ad data, can also be the displaying of ad data and advertising display platform
With degree.Certainly, above-mentioned normative reference is simply illustrated, and non exhaustive, and the present invention is not intended to be limited in any to this.
In the specific implementation, ad serving side's platform meets the optimal advertisement of preparatory condition being chosen from the ad data
After data, optimal ad data can be sent to the advertising display platform.The advertising display platform is to receive this optimal
, can be so that the optimal ad data be illustrated in the application interface of the advertising display platform management after ad data.
As can be seen that in embodiments of the present invention, ad serving side's platform is first by receiving advertising display platform
Ad data when obtaining request, send broadcast message to each advertisement data source for being linked into ad serving side's platform,
Then the optimal ad data for meeting preparatory condition is chosen in the ad data returned from each advertisement data source, can be by more
Individual advertisement data source receives ad data, and filters out optimal ad data from ad data according to preparatory condition, protects
The Data Matching degree for the ad data for returning to advertising display platform has been demonstrate,proved, has also improved the feedback rates of data.
Fig. 2 is referred to, is a kind of schematic flow diagram of ad data acquisition methods provided in an embodiment of the present invention, such as Fig. 2
Shown ad data acquisition methods may include：
S201, the ad data acquisition request for receiving advertising display platform.
Wherein, the ad data obtains request and is used to ask in advertisement number shown in the advertising display platform interface
According to.
S202, obtained and asked to each advertisement number being linked into ad serving side's platform according to the ad data
Send and broadcast the message according to source, and receive the ad data that each advertisement data source returns for the broadcast message.
It should be noted that S201 steps to the S202 steps in the embodiment of the present invention can be according in above method embodiment
S101 steps to S102 steps realize that its specific implementation process is referred to the associated description of above method embodiment, herein
Repeat no more.
S203, according to order from high to low the priority of the advertisement data source is ranked up.
Optionally, ad serving side's platform receives each advertisement data source and is directed to the advertisement number that the broadcast message returns
According to afterwards, optimal ad data is selected in the ad data that can be returned according to preparatory condition from each advertisement data source.Wherein,
Optimal ad data is selected in the ad data returned according to preparatory condition from each advertisement data source, can be included：Press
The priority of the advertisement data source is ranked up according to order from high to low；If ranking results represent the highest priority
The ad data that returns of advertisement data source be one, then the ad data returned to the advertisement data source of the highest priority
It is defined as optimal ad data.
Optionally, the advertisement data source, including：The advertisement data source of third-party platform, ad serving side's platform
Any one or more in advertisement data source in own advertisement data source, network.
Optionally, before being ranked up according to order from high to low to the priority of the advertisement data source, terminal
Priority can also be set according to each self-corresponding advertisement data source of the ad data, if can be specifically that the advertisement data source is
The own advertisement data source of ad serving side's platform, then will be excellent corresponding to the own advertisement data source of ad serving side's platform
First level is arranged to the first priority, and first priority is highest priority；If the advertisement data source is the third-party platform
Advertisement data source, then priority corresponding to the advertisement data source in the third-party platform is arranged to the second priority, this
Two priority are less than first priority；If the advertisement data source is the advertisement data source in the network, by the network
Priority is arranged to third priority corresponding to advertisement data source, the third priority less than first priority and this second
Priority.
Wherein, first priority refers to highest priority, and second priority refers to inferior to first priority
Priority, the third priority refer to the priority inferior to second priority.
In some feasible embodiments, ad serving side's platform can preferentially set ad serving side's platform certainly
Priority corresponding to some advertisement data sources is highest priority, for example, 1, in order to improve own advertisement data source
Utilization rate.Further, ad serving side's platform can set the third party that mandate was carried out to ad serving side's platform
Priority corresponding to the advertisement data source of platform be inferior to the limit priority priority, for example, 2.Further, this is wide
Accusing supplier's platform can set priority corresponding to advertisement data source in the network to be set below the first two priority
Priority, for example, 3.
Wherein, in general, the data reliability for the ad data that the advertisement data source in network is returned is often
Less than the own advertisement data source and the advertisement data source of third-party platform, therefore, by the advertisement data source in the network
Corresponding priority is set below the priority of the first two priority, it is ensured that preferential to use higher wide of data reliability
Accuse data.
In some feasible embodiments, ad serving side's platform can also be corresponded to each to the ad data at random
Advertisement data source set priority.For example, it is that highest is excellent to set priority corresponding to the advertisement data source of third-party platform
First level, it is inferior to the limit priority then to set priority corresponding to the own advertisement data source of ad serving side's platform
Priority, priority corresponding to the advertisement data source in the network is then set to be set below the preferential of the first two priority
Level.Certainly, aforesaid way is simply illustrated, and non exhaustive, including but not limited to above-mentioned optional mode.
For example, priority corresponding to the own advertisement data source of ad serving side's platform is 1, the third-party platform
In advertisement data source corresponding to priority be 2, priority is 3 corresponding to the advertisement data source in the network, and numerical value is bigger, table
The priority shown is lower.Further, ad serving side's platform can be according to the order of priority from high to low to the advertisement
Data source is ranked up, that is to say, that ranking results can be better than third party for priority corresponding to own advertisement data source
Priority corresponding to advertisement data source in platform, priority is better than in network corresponding to the advertisement data source in third-party platform
Advertisement data source corresponding to priority.
If S204, ranking results represent that the ad data that the advertisement data source of the highest priority returns is one,
The ad data that the advertisement data source of the highest priority returns is defined as optimal ad data.
It should be noted that the ranking results may have two ways：Ranking results represent the highest priority
The ad data that advertisement data source returns is one, or, ranking results represent that the advertisement data source of the highest priority is returned
The ad data returned is multiple.
Wherein, represent that the ad data that the advertisement data source of the highest priority returns is one in ranking results, should
Ad serving side's platform can perform S204 steps and S208 steps.Represent the highest priority be present in the ranking results
Multiple ad datas when, ad serving side's platform can perform S205 steps to S208 steps.
Specifically, ad serving side's platform can preferentially choose optimal ad data according to priority.In the sequence
As a result when the ad data for representing the advertisement data source return of highest priority is one, ad serving side's platform can be with true
The ad data that the advertisement data source of the fixed highest priority returns is the optimal ad data for meeting preparatory condition.
For example, if the ad data A that the priority for representing to have advertisement data source in the ranking results is 1, extensively
The priority for accusing data source is 2 ad data B, and the priority of advertisement data source is 3 ad data C.So the advertisement supplies
The side's of answering platform just may determine that ad data A is the highest priority of advertisement data source and unique ad data, the advertisement
Supplier's platform can be to determine optimal ad datas of the ad data A to meet preparatory condition.
If the ad data that the advertisement data source of S205, ranking results the expression highest priority returns is multiple,
Obtain each self-corresponding property parameters of multiple ad datas of the highest priority.
It should be noted that represent multiple advertisement numbers of the highest priority in the presence of the advertisement data source in the ranking results
According to when, the terminal therefrom can further choose optimal advertisement according to the weighted value of multiple ad datas of the highest priority
Data.
Specifically, ad serving side's platform can obtain multiple advertisement numbers of the advertisement data source highest priority first
According to each self-corresponding property parameters, the property parameters can be each self-corresponding return speed of the plurality of ad data, data matter
Amount, size of data, data type etc..
For example, if representing the ad data D that advertisement data source priority is 1, advertisement be present in the ranking results
Data source priority is 1 ad data E, and advertisement data source priority is 3 ad data F.So ad serving Fang Ping
Platform just may determine that ad data A and ad data E is multiple ad datas of advertisement data source highest priority, and this is wide
Accusing supplier platform can be to obtain each self-corresponding return speeds of ad data A and ad data E, the quality of data, data
The property parameters such as size, data type.
S206, according to the property parameters to the multiple ad data set weighted value.
Specifically, ad serving side's platform is set according to the property parameters to multiple ad datas of the highest priority
The mode of weighted value, can be come to preferential according to return speed, the quality of data, size of data, the respective ratio of data type
The level multiple ad datas of highest are weighted, and weighted value is set according to the result of weighted calculation.
For example, ad serving side's platform obtains each self-corresponding return speed of ad data D and ad data E
The property parameters such as degree, the quality of data, size of data, data type, the ratio of the return speed is 0.3, the ratio of the quality of data
For 0.4, the ratio of size of data is 0.2, and the ratio of data type is 0.2.Wherein, return speed corresponding to ad data D
It is ad data for 2Mb/S, the quality of data 2, size of data 0.5Mb, data type, value corresponding to it is 1；The advertisement number
It is 1M/S according to return speed corresponding to E, the quality of data 1, size of data 0.8Mb, data type is ad data, and it is corresponding
Value be 1.
Further, ad serving side's platform is somebody's turn to do according to formula 2*0.3+2*0.4+0.5*0.2+1*0.2=1.7
Weighted value corresponding to ad data D is 1.7, and ad serving side's platform is according to formula 1*0.3+1*0.4+0.8*0.2+1*0.2
=1.06, weighted value corresponding to ad data E is obtained as 1.06.
It should be noted that ad serving side's platform can be with the way of each property parameters set respective ratio
It is to be randomly provided or be configured according to the significance level of each property parameters of current time or wide to this
The request that display platform sends Set scale is accused, the ratio for each property parameters then sent according to the advertising display platform is entered
Row setting etc..Certainly, aforesaid way is simply illustrated, and non exhaustive, including but not limited to above-mentioned optional mode.
S207, determine that the weighted value highest ad data is optimal ad data.
For example, weighted value corresponding to ad data E is 1.06, and weighted value corresponding to ad data D is 1.7.
Ad serving side's platform can be to determine ad data D weighted value highest, and further determines that ad data D is full
The optimal ad data of sufficient preparatory condition.
It should be noted that ad serving side's platform can be first according to advertisement data source priority to each advertisement number
According to being screened first, further screened, obtained further according to each self-corresponding weighted value of multiple ad datas filtered out
Optimal ad data.
It should also be noted that, because the priority is set according to advertisement data source, weight is entered according to property parameters
Row is set, therefore, in the way of priority and weight are screened to the ad data, it is ensured that the optimal advertisement selected
The data reliability of data, and the data display matching degree of the application interface managed with the advertising display platform.
Optionally, the preparatory condition also includes the displaying matching degree of the ad data and the advertising display platform, should be according to
After order from high to low is ranked up to the priority of the advertisement data source, if in addition to ranking results represent described preferential
The ad data that level highest advertisement data source returns is multiple, it is determined that the multiple ad data is put down with the advertising display
The displaying matching degree of platform；It is optimal ad data to choose the displaying matching degree highest ad data.
It should be noted that the displaying matching degree can be with the reliability of ad data, ad data bandwagon effect,
Ad data is read with wherein one or more obtained matchings in the compatibility of the advertising display platform.
For example, the displaying matching degree is for normative reference with the compatibility of ad data and the advertising display platform, should
In multiple ad datas, the compatibility of ad data 1 is 8, and the compatibility of ad data 2 is 4, and the compatibility of ad data 3 is
7, then ad serving side's platform can determine the displaying matching degree highest of the ad data 1, and the ad data 1 is just to be optimal
Ad data.
S208, the optimal ad data sent to the advertising display platform.
It should be noted that the S208 steps in the embodiment of the present invention can be according to the S103 steps in above method embodiment
Realize, its specific implementation process is referred to the associated description of above method embodiment, and here is omitted.
For example, as shown in figure 3, a kind of scene of the ad data acquisition methods provided for another embodiment of the present invention
Schematic diagram.Using be linked into each advertisement data source of ad serving side's platform as advertisement data source 1, advertisement data source 2 and
Exemplified by advertisement data source 3, in Fig. 3 step 301, the advertising display platform is initiated ad data to ad serving side's platform and obtained
Take request.In step 302 to step 304, ad serving side's platform is to the advertisement number for being linked into ad serving side's platform
Send and broadcast the message according to source 1, advertisement data source 2 and advertisement data source 3.The advertisement data source 1, advertisement data source 2 and
After advertisement data source 3 receives the broadcast message, each self-corresponding ad data 1 and ad data 4, advertisement number are obtained respectively
According to 2 and ad data 3.In step 305 to step 307, the advertisement data source 3 returns to advertisement to ad serving side's platform
Data 3, the advertisement data source 2 return to ad data 2 to ad serving side platform, and the advertisement data source 1 is to the ad serving
Fang Pingtai returns to ad data 1.
In some feasible embodiments, ad serving side's platform can to the ad data 1, ad data 2 with
And ad data 3 carries out overtime judgement.If ad serving side's platform determines the ad data 1, ad data 2 and advertisement
Data 3 and ad data 4 are not above preset time and returned in ad serving side's platform, then ad serving Fang Ping
Platform can be to receive the ad data 1, ad data 2, ad data 3 and ad data 4.If ad serving side's platform
Determine wide in the presence of this is returned to more than preset time in the ad data 1, ad data 2, ad data 3 and ad data 4
The ad data in supplier's platform is accused, can be returned to not receiving this more than preset time in ad serving side's platform
Ad data.
In step 308, ad serving side's platform can be judged advertisement data source corresponding to the ad data of reception
Priority.Ad serving side's platform can set the priority of advertisement data source 1 to be better than the priority of advertisement data source 2, extensively
The priority for accusing data source 2 is better than the priority of advertisement data source 3.Therefore, ad serving side's platform may determine that the advertisement
Data 1 and multiple ad datas that ad data 4 is advertisement data source highest priority.
In a step 309, ad serving side's platform may determine that multiple advertisements of the advertisement data source highest priority
The weighted value of data.If the weighted value of the ad data 1 is 1.6, the weighted value of ad data 4 is 1.8.So the advertisement supplies
The side's of answering platform can meet the optimal ad data of preparatory condition to determine the ad data 4.
In the step 310, ad serving side's platform can to return to the optimal ad data that this meets preparatory condition,
That is the ad data 4.Further, the advertising display platform is after the ad data 4 is received, can be with by the advertisement number
It is illustrated according to 4 in managed application interface.
As can be seen that in the embodiment of the present invention, ad serving side's platform is first by receiving advertising display platform
Ad data when obtaining request, send broadcast message to each advertisement data source for being linked into ad serving side's platform,
Then the priority of each self-corresponding advertisement data source of ad data returned according to each advertisement data source, and ad data
The weighted value of multiple ad datas of source highest priority, the optimal ad data for meeting preparatory condition is chosen, and this is optimal
Ad data is sent to the advertising display platform, can receive ad data by multiple advertisement data sources, and according to excellent
First level and weighted value filter out optimal ad data from ad data, ensure that the data for returning to advertising display platform for most
Excellent ad data, also improve the feedback rates of data.
Referring to Fig. 4, Fig. 4 is a kind of schematic block diagram of ad data acquisition device provided in an embodiment of the present invention.This
Device described by inventive embodiments, including：
Receiving unit 401, the ad data for receiving advertising display platform obtain request.
Wherein, the ad data obtains request and is used to ask shown in the application interface in the advertising display platform management
Ad data.
Communication unit 402, for this to be wide to each advertisement data source broadcast transmission for accessing to ad serving side's platform
Accuse and obtain request, and receive each advertisement data source and the ad data for asking to return is obtained according to the advertisement.
Optionally, the advertisement data source, including：The advertisement data source of third-party platform, ad serving side's platform are had by oneself
Advertisement data source, any one or more in the advertisement data source in network.
Optionally, the ad data is the ad data that ad serving side's platform is sent in preset time.
Unit 403 is chosen, for being selected most from the ad data of each advertisement data source return according to preparatory condition
Excellent ad data, and the optimal ad data is sent to the advertising display platform.
As can be seen that in embodiments of the present invention, first by being obtained in the ad data for receiving advertising display platform
During request, broadcast message is sent to each advertisement data source being linked into ad serving side's platform, then from each advertisement
The optimal ad data for meeting preparatory condition is chosen in the ad data that data source returns, can be connect by multiple advertisement data sources
Ad data is received, and filters out optimal ad data from ad data according to preparatory condition, ensure that and return to advertisement
The Data Matching degree of the ad data of display platform, also improve the feedback rates of data.
Referring to Fig. 5, Fig. 5 is a kind of schematic frame for ad data acquisition device that another embodiment of the present invention provides
Figure.Device described by the embodiment of the present invention, including：
Receiving unit 501, the ad data for receiving advertising display platform obtain request.
Wherein, the ad data obtains request and is used to ask shown in the application interface in the advertising display platform management
Ad data.
Communication unit 502, for this to be wide to each advertisement data source broadcast transmission for accessing to ad serving side's platform
Accuse and obtain request, and receive each advertisement data source and the ad data for asking to return is obtained according to the advertisement.
Unit 503 is chosen, for being selected most from the ad data of each advertisement data source return according to preparatory condition
Excellent ad data, and the optimal ad data is sent to the advertising display platform.
Optionally, the selection unit 503, including：Sequencing unit 5030, for according to order from high to low to the advertisement
The priority of data source is ranked up.
Optionally, the sequencing unit 5030, it is additionally operable to set priority to the advertisement data source, if specifically, the advertisement
Data source is the advertisement data source that ad serving side's platform is had by oneself, then by the own advertisement data source of ad serving side's platform
The first priority is arranged to, first priority is highest priority；If the advertisement data source is wide for the third-party platform
Accuse data source, then the advertisement data source in the third-party platform be arranged to the second priority, second priority less than this
One priority；If the advertisement data source is the advertisement data source in the network, the advertisement data source in the network is arranged to
Third priority, the third priority are less than first priority and second priority.
First determining unit 5031, if representing the advertisement of the advertisement data source return of the highest priority for ranking results
Data are one, then the ad data that the advertisement data source of the highest priority returns are defined as into optimal ad data.
Optionally, the preparatory condition also includes the displaying matching degree of the ad data and the advertising display platform.
Optionally, the device also includes：Acquiring unit 504, if representing the advertisement of the highest priority for ranking results
The ad data that data source returns is multiple, then obtains each self-corresponding property parameters of the plurality of ad data.
Setting unit 505, for setting the plurality of each self-corresponding weighted value of ad data according to the property parameters.
Second determining unit 506, for determining that the weighted value highest ad data is optimal ad data.
Optionally, the preparatory condition also includes the displaying matching degree of the ad data and the advertising display platform.
Optionally, acquiring unit 504, if being additionally operable to ranking results represents that the advertisement data source of the highest priority returns
Ad data to be multiple, it is determined that the displaying matching degree of the plurality of ad data and the advertising display platform, choose the displaying
Matching degree highest ad data is optimal ad data.
As can be seen that in the embodiment of the present invention, asked first by being obtained in the ad data for receiving advertising display platform
When asking, broadcast message is sent to each advertisement data source being linked into ad serving side's platform, then according to each advertisement
The priority for each self-corresponding advertisement data source of ad data that data source returns, and advertisement data source highest priority are more
The weighted value of individual ad data, the optimal ad data for meeting preparatory condition is chosen, and the optimal ad data is sent to this
Advertising display platform, can receive ad data by multiple advertisement data sources, and according to priority and weighted value from wide
Accuse in data and filter out optimal ad data, ensure that the data display matching for the ad data for returning to advertising display platform
Degree, also improve the feedback rates of data.
Fig. 6 is referred to, is a kind of schematic block diagram of ad serving side's platform provided in an embodiment of the present invention.The present embodiment
Described ad serving side's platform, including：At least one input equipment 1000；At least one processor 2000, such as CPU；
At least one memory 3000；At least one output equipment 4000, above-mentioned input equipment 1000, processor 2000, memory
3000 are connected with output equipment 4000 by bus.
It should be appreciated that in embodiments of the present invention, above-mentioned input equipment 1000 can be to be inputted to ad serving side's platform
The equipment of signal, contact panel can be included, can include touch-screen and touch screen etc. in the contact panel.Above-mentioned output equipment
4000 can include display (LCD etc.).
Above-mentioned processor 2000 can be CPU (Central Processing Unit, CPU), the processing
Device can also be other general processors, digital signal processor (Digital Signal Processor, DSP), special collection
Into circuit (Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng.
Above-mentioned memory 3000 can include read-only storage and random access memory, and provide and refer to processor 2000
Order and data.The a part of of memory 3000 can also include nonvolatile RAM.For example, memory 3000 is also
Can be with the information of storage device type.
Specifically, input equipment 1000, the ad data for receiving the transmission of advertising display platform obtains request, above-mentioned wide
Data acquisition request is accused to be used to ask in ad data shown in above-mentioned advertising display platform interface.
Processor 2000, for above-mentioned to each advertisement data source broadcast transmission for accessing to above-mentioned ad serving side's platform
Advertisement obtains request, and receives the ad data that above-mentioned each advertisement data source obtains request return according to above-mentioned advertisement.
Above-mentioned processor 2000, it is additionally operable to according to preparatory condition from the ad data of above-mentioned each advertisement data source return
Optimal ad data is selected, and above-mentioned optimal ad data is sent to above-mentioned advertising display platform.
Optionally, above-mentioned preparatory condition includes the priority of above-mentioned advertisement data source.
Optionally, above-mentioned processor 2000 is specifically used for according to order from high to low to the preferential of above-mentioned advertisement data source
Level is ranked up；If ranking results represent that the ad data that the advertisement data source of above-mentioned highest priority returns is one, will
The ad data that the advertisement data source of above-mentioned highest priority returns is defined as optimal ad data.
Optionally, above-mentioned preparatory condition also includes the weighted value of above-mentioned ad data.
Optionally, above-mentioned processor 2000, if representing the ad data of above-mentioned highest priority specifically for ranking results
The ad data that source returns is multiple, then obtains each self-corresponding property parameters of above-mentioned multiple ad datas；According to above-mentioned attribute
The above-mentioned multiple each self-corresponding weighted values of ad data of parameter setting；It is optimal wide to determine above-mentioned weighted value highest ad data
Accuse data.
Optionally, above-mentioned preparatory condition also includes the displaying matching degree of above-mentioned ad data and above-mentioned advertising display platform.
Optionally, above-mentioned processor 2000, if being additionally operable to the advertisement data source that ranking results represent above-mentioned highest priority
The ad data of return is multiple, it is determined that the displaying matching degree of above-mentioned multiple ad datas and above-mentioned advertising display platform；Choosing
It is optimal ad data to take above-mentioned displaying matching degree highest ad data.
Optionally, above-mentioned advertisement data source, including：The advertisement data source of third-party platform, above-mentioned ad serving side's platform
Any one or more in advertisement data source in own advertisement data source, network.
Optionally, above-mentioned processor 2000, it is additionally operable to set priority to above-mentioned advertisement data source.
Optionally, above-mentioned processor 2000, if specifically for above-mentioned advertisement data source be above-mentioned ad serving side's platform from
Some advertisement data sources, then it is excellent that priority corresponding to the advertisement data source having above-mentioned ad serving side's platform by oneself is arranged to first
First level, above-mentioned first priority are highest priority；If above-mentioned advertisement data source is the ad data of above-mentioned third-party platform
Source, then priority corresponding to the advertisement data source in above-mentioned third-party platform is arranged to the second priority, above-mentioned second is preferential
Level is less than above-mentioned first priority；If above-mentioned advertisement data source is the advertisement data source in above-mentioned network, by above-mentioned network
Advertisement data source corresponding to priority be arranged to third priority, above-mentioned third priority less than above-mentioned first priority and
Above-mentioned second priority.
Optionally, above-mentioned ad data is the ad data that above-mentioned ad serving side's platform is sent in preset time.
As can be seen that in the embodiment of the present invention, asked first by being obtained in the ad data for receiving advertising display platform
When asking, broadcast message is sent to each advertisement data source being linked into ad serving side's platform, then according to each advertisement
The priority for each self-corresponding advertisement data source of ad data that data source returns, and multiple ad datas of highest priority
Weighted value, choose and meet the optimal ad data of preparatory condition, and the optimal ad data is sent to the advertising display and put down
Platform, ad data can be received by multiple advertisement data sources, and be sieved according to priority and weighted value from ad data
Optimal ad data is selected, ensure that the data for returning to advertising display platform are optimal ad data, also improve data
Feedback rates.
A kind of computer-readable recording medium is provided in another embodiment of the invention, the computer-readable recording medium
Computer program is stored with, when the computer program is executed by processor, it is possible to achieve：Receive the wide of advertising display platform transmission
Data acquisition request is accused, the ad data obtains request and is used to ask in advertisement shown in the advertising display platform interface
Data；Request is obtained to advertisement described in each advertisement data source broadcast transmission of ad serving side's platform is accessed to, and is connect
Receive the ad data that each advertisement data source obtains request return according to the advertisement；According to preparatory condition from described each
Optimal ad data is selected in the ad data that advertisement data source returns, and the optimal ad data is sent to the advertisement
Display platform.
It should be noted that the detailed process that the computer-readable recording medium is executed by processor can be found in the first implementation
Method described in example and second embodiment, will not be repeated here.
The computer-readable recording medium can be the storage inside for ad serving side's platform that foregoing any embodiment is somebody's turn to do
Unit, such as the hard disk or internal memory of ad serving side's platform.The computer-readable recording medium can also be the ad serving side
The plug-in type hard disk being equipped with the External memory equipment of platform, such as ad serving side's platform, intelligent memory card (Smart
Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card) etc..Further,
The computer-readable recording medium can also both include the internal storage unit of ad serving side's platform or including external storage
Equipment.The computer-readable recording medium is used to store the computer program and other journeys needed for ad serving side's platform
Sequence and data.The computer-readable recording medium can be also used for temporarily storing the data that has exported or will export.
Those of ordinary skill in the art are it is to be appreciated that the list of each example described with reference to the embodiments described herein
Member and algorithm steps, it can be realized with electronic hardware, computer software or the combination of the two, in order to clearly demonstrate hardware
With the interchangeability of software, the composition and step of each example are generally described according to function in the above description.This
A little functions are performed with hardware or software mode actually, application-specific and design constraint depending on technical scheme.Specially
Industry technical staff can realize described function using distinct methods to each specific application, but this realization is not
It is considered as beyond the scope of this invention.
It is apparent to those skilled in the art that for convenience of description and succinctly, foregoing description it is wide
The specific work process of supplier's platform and unit is accused, may be referred to the corresponding process in preceding method embodiment, herein no longer
Repeat.
In several embodiments provided by the present invention, it should be understood that disclosed ad serving side's platform and method,
It can realize by another way.For example, device embodiment described above is only schematical, for example, the list
The division of member, only a kind of division of logic function can have an other dividing mode when actually realizing, for example, multiple units or
Component can combine or be desirably integrated into another system, or some features can be ignored, or not perform.It is in addition, shown
Or discuss mutual coupling direct-coupling or communication connection can be by the indirect of some interfaces, device or unit
Coupling or communication connection or electricity, the connection of mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize scheme of the embodiment of the present invention according to the actual needs
Purpose.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
It is that unit is individually physically present or two or more units are integrated in a unit.It is above-mentioned integrated
Unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use
When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part to be contributed in other words to prior art, or all or part of the technical scheme can be in the form of software product
Embody, the computer software product is stored in a storage medium, including some instructions are causing a computer
Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment methods described of the present invention
Portion or part steps.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, various equivalent modifications can be readily occurred in or replaced
Change, these modifications or substitutions should be all included within the scope of the present invention.Therefore, protection scope of the present invention should be with right
It is required that protection domain be defined.
Claims (10)
- A kind of 1. ad data acquisition methods, it is characterised in that applied to ad serving side's platform, including：Receive the ad data that advertising display platform is sent and obtain request, the ad data obtains request and is used to ask described Ad data shown in advertising display platform interface；Request is obtained to advertisement described in each advertisement data source broadcast transmission of ad serving side's platform is accessed to, and is received Each advertisement data source obtains the ad data of request return according to the advertisement；Optimal ad data is selected in the ad data returned according to preparatory condition from each advertisement data source, and by described in Optimal ad data is sent to the advertising display platform.
- 2. the method as described in claim 1, it is characterised in that the preparatory condition includes the preferential of the advertisement data source Level；Optimal ad data is selected in the ad data returned according to preparatory condition from each advertisement data source, is wrapped Include：The priority of the advertisement data source is ranked up according to order from high to low；, will be described preferential if ranking results represent that the ad data that the advertisement data source of the highest priority returns is one The ad data that level highest advertisement data source returns is defined as optimal ad data.
- 3. method as claimed in claim 2, it is characterised in that the preparatory condition also includes the weight of the ad data Value；It is described the priority of the advertisement data source is ranked up according to order from high to low after, in addition to：If ranking results represent that the ad data that the advertisement data source of the highest priority returns is multiple, obtain described more Individual each self-corresponding property parameters of ad data；According to the property parameters, the multiple each self-corresponding weighted value of ad data is set；It is optimal ad data to determine the weighted value highest ad data.
- 4. method as claimed in claim 2, it is characterised in that the preparatory condition also include the ad data with it is described wide Accuse the displaying matching degree of display platform；It is described the priority of the advertisement data source is ranked up according to order from high to low after, in addition to：If ranking results represent that the ad data that the advertisement data source of the highest priority returns is multiple, it is determined that described more The displaying matching degree of individual ad data and the advertising display platform；It is optimal ad data to choose the displaying matching degree highest ad data.
- 5. method as claimed in claim 2, it is characterised in that the advertisement data source, including：The advertisement number of third-party platform According to any one or more in the advertisement data source in the own advertisement data source of source, ad serving side's platform, network.
- 6. method as claimed in claim 5, methods described also include：Priority is set to the advertisement data source；It is described to the advertisement data source set priority, including：If the advertisement data source is the advertisement data source that ad serving side's platform is had by oneself, by the ad serving Fang Ping Priority corresponding to the own advertisement data source of platform is arranged to the first priority, and first priority is highest priority；If the advertisement data source is the advertisement data source of the third-party platform, by the advertisement number in the third-party platform The second priority is arranged to according to priority corresponding to source, second priority is less than first priority；If the advertisement data source is the advertisement data source in the network, by corresponding to the advertisement data source in the network Priority is arranged to third priority, and the third priority is less than first priority and second priority.
- 7. the method as described in claim 1, it is characterised in that the ad data is described wide to be sent in preset time Accuse the ad data of supplier's platform.
- 8. a kind of ad data acquisition device, it is characterised in that including for performing such as claim 1-7 any claims institute The unit for the method stated.
- 9. a kind of ad serving side's platform, it is characterised in that described including processor, input equipment, output equipment and memory Processor, input equipment, output equipment and memory are connected with each other, wherein, the memory is used to store application code, The processor is arranged to call described program code, performs the method as described in claim any one of 1-7.
- A kind of 10. computer-readable recording medium, it is characterised in that the computer-readable storage medium is stored with computer program, The computer program includes programmed instruction, and described program instruction makes the computing device such as right when being executed by a processor It is required that the method described in any one of 1-7.
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| CN201710755777.2A CN107679885A (en) | 2017-08-28 | 2017-08-28 | A kind of ad data acquisition methods and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710755777.2A CN107679885A (en) | 2017-08-28 | 2017-08-28 | A kind of ad data acquisition methods and device |
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