CN107249040A - Verify device, storage medium, using and system - Google Patents
Verify device, storage medium, using and system Download PDFInfo
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- CN107249040A CN107249040A CN201710573043.2A CN201710573043A CN107249040A CN 107249040 A CN107249040 A CN 107249040A CN 201710573043 A CN201710573043 A CN 201710573043A CN 107249040 A CN107249040 A CN 107249040A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
Device is verified the invention discloses one kind, including:Memory cell, it is used to store checking information, and the user that the checking information is used to prove to obtain the checking information implements or had been completed a social action in a place;Communication unit, it is used for and user terminal communication;Control unit, it is used for after verifying that device communicates with user terminal foundation, and the checking information is sent into user terminal.The checking device is supplied to after the third party service provider, user can be communicated by user terminal with checking device, the automatic checking information for obtaining checking device transmission is to be used as the credential information that reward is obtained after being interacted with advertising message, the process for obtaining checking information provides other manual services without the third party service provider, saves time and the operation cost of the third party service provider.Present invention also offers the application of the checking device and system.
Description
Technical field
The present invention relates to field of computer technology, particularly a kind of checking device and its application.
Background technology
Advertisement is a kind of Information Communication form existed for a long time.During traditional advertisement information propagation, audient is always
The content of passive receptions advertising message, this mode can another audient produce dislike or ignorance advertising message content, so as to drop
The low propagation efficiency and precision of advertising message, result in the waste of media resource.For example, as audient using mobile phone by moving
During dynamic some page of internet access, only the content that the page shows in itself can be concerned about, and ignore the advertisement on the page, thus make
Into the waste of Internet resources (such as data traffic).
The present inventor has invented a kind of advertisement management method, is to user using server by transmitting advertisement information
After terminal, guiding client interacted with advertising message, and bind the third party service provider provide checking information after be sent to server,
So that server is that user terminal sends reward.Also, the provider of third party's service also results in interests and is divided into.This is wide
Accuse management method stimulate audient (user) actively to be interacted with advertisement to reward as motivator, due to audient only with advertisement
Information completes interaction and submits interaction to be rewarded after completing information, so the content of advertising message can be transmitted effectively
To audient, improve the propagation efficiency of advertising message, it is to avoid the waste of media resource.Also, this method is by third party's service
Business is incorporated into the popularization of advertising message, also improves the propagation efficiency of advertisement.
But, in the advertisement management method, user needs to provide checking letter of the third party's service information as reward is obtained
A part for breath, and the third party service provider may focus more on the business of itself, and the checking is actively provided for user without energy
Information.
In view of this, it is special to propose the present invention.
The content of the invention
It is an object of the invention to provide one kind verify device, with least be used among the push of advertising message, as with
Family obtains the use to the checking information of the contributive third party's service side of advertisement information propagation, saves third party's service side master
It is dynamic to prepare the energy that also checking information expends.
To achieve these goals, a kind of checking device that the present invention is provided, including:
Memory cell, it is used to store checking information, and the checking information is used for the user for proving to obtain the checking information
Implement or have been completed a social action in a place;
Communication unit, it is used for and user terminal communication;
Control unit, it is used for after verifying that device communicates with user terminal foundation, and the checking information is sent into user
Terminal.
The checking device is supplied to after the third party service provider, user can be communicated by user terminal with checking device,
The automatic checking information for obtaining checking device transmission is obtained using being used as the credential information that reward is obtained after being interacted with advertising message
The process of checking information provides other manual services without the third party service provider, saves time and the fortune of the third party service provider
Seek cost.
Alternatively and preferably, the checking information includes static identity information and temporal information, the temporal information root
The time generation that user terminal requests obtain checking information is received according to checking device.
Alternatively and preferably, the checking information is the multidate information changed over time.
Alternatively and preferably, the communication module be mobile network communication module, it is WIFI module, bluetooth module, infrared
Module or NFC module.
Second aspect, the invention provides a kind of storage medium, be stored with the program that can be executed by processor, its feature
It is, described program can operationally be realized:
Obtain the checking information that checking device described in first aspect is provided;
The checking information is sent to server, so that server confirms user in a place according to the checking information
Implemented a social action and sent after confirming that user completes to interact with advertising message on the subscriber terminal to reward.
Alternatively and preferably, the checking device is fixed on a place or managed in a place by people, for user
Terminal communicates with checking device, and the checking information for obtaining its transmission is then sent to server, to cause server combination user
The interaction generated after the completion of being interacted with advertisement completes information and pushes reward to user terminal.
The third aspect, the invention provides a kind of advertisement push system, including server and is arranged on the of multiple places
Checking device described in one side, the server includes program, and described program can operationally be realized:
By transmitting advertisement information to user terminal;
Obtain interaction completion information and checking information that user terminal is sent;Wherein, the interaction completes information in user
Obtained after being interacted with the advertising message, the checking information is obtained after user terminal communicates with the checking device;
Information and checking information are completed according to the interaction to reward to user terminal transmission.
Alternatively and preferably, described program can also operationally be realized:
The user record data that checking device is sent are received, are believed according to the volume of the flow of passengers situation of user record data statistics trade company
Breath;
The request for the reservation merchant that user terminal is sent is received, according to the volume of the flow of passengers situation information, according to predetermined
Policy selection trade company and be pushed to user terminal.
Fourth aspect, the invention provides a kind of user's stroke recording system, including:
The checking device described in first aspect that multiple places are set;
User terminal, it is communicated in multiple places with the checking device, and stroke recording information is generated according to checking information.
Alternatively and preferably, the system also includes server, and the server is used to be believed according to the stroke recording
The behavioral characteristic of breath analysis user, so as to according to the behavioral characteristic to user's advertisement information.
User's stroke recording system that the present invention is provided, is to set the checking device described in first aspect in multiple places,
The daily stroke of user can be recorded by being communicated with checking device, and program is operationally capable of the daily row of counting user
For record, to analyze the behavioral characteristic of user, in this, as to foundation information during user's advertisement.This statistical analysis
Advantage be that user is without oneself manually recorded daily behavior, it is only necessary to is communicated with fixed device, has saved information
The time of acquisition.
Brief description of the drawings
Fig. 1 is that advertisement pushing provided in an embodiment of the present invention and management method can be implemented in system architecture diagram therein;
Fig. 2 is the structural representation provided in an embodiment of the present invention for verifying device;
Fig. 3 is an application scenario diagram provided in an embodiment of the present invention for verifying device;
Fig. 4 is another application scenario diagram provided in an embodiment of the present invention for verifying device;
Fig. 5 is another application scenario diagram provided in an embodiment of the present invention for verifying device;
Fig. 6 is advertisement push system structural representation provided in an embodiment of the present invention;
Fig. 7 is user's stroke recording system structure diagram provided in an embodiment of the present invention.
Embodiment
Some illustrative embodiments shown in below with reference to the accompanying drawings come describe the present invention principle and spirit.Should
Understand, describe these embodiments to better understood when those skilled in the art and then realize the present invention,
And the scope of the present invention is not limited in any way.
The push of excessively a kind of advertising message of inventor's once invention and management method, this method is based on the system 100 shown in Fig. 1
To realize.Include user terminal 102A-102D, server 101 in this system 100 and whole for server 101 and user
Hold the network of 102A-102D communications.Server 101 obtains advertising message at advertiser and/or advertisement tissue, then by these
Transmitting advertisement information gives user terminal 102A-102D.Advertising message can be diversified forms, such as picture, word, video for
Advertisement or pay close attention to public number, download the advertisement that app etc. needs user to implement more multioperation that family is browsed.User with it is wide
The interactive form for accusing information is identified and browsed including clicking on advertisement link, subscribes to public number, downloads app etc..It should be noted that
The system 100 eliminates the checking device that will hereafter address.
In order to stimulate user actively interacted with advertising message, improve advertising message propagation efficiency, this method with
After the completion of family is interacted with advertising message, it can send and reward to user, such as cash red packet.But, user interacts with advertising message
After the completion of, in addition it is also necessary to the checking information of third party service provider's offer is provided, with notification server by checking information and advertising message
Interaction complete information binding, confirm user received when being interacted with advertisement, also the third party service provider offer service, finally
Send and reward to user accordingly.In this course, the third party service provider is equivalent to playing advertising message or server operation
The propagandist for the advertising platform that side is built, that is, the channel of a promotion transmitting advertisement information.Therefore, advertiser and/
Or the advertising expenditure that advertisement tissue is paid can be divided between the operator of server and the third party service provider.
What following article will be described, the third party service provider can be commuter service business, logistics service provider, parking service business,
Consumer goods service provider etc..
Among transmitting advertisement information method described above, the checking information how user obtains the third party service provider is
Determine a key node of advertisement information propagation efficiency.A kind of feasible mode is that user one actively informs in the third party service provider
Coding information, such as in logistics service, can make courier oral or short message mode informs that the courier of user oneself numbers,
The Air Way Bill No. that user is wrapped up using the numbering of courier and logistics is used as checking information, it was demonstrated that oneself receive the fast of the logistics company
The logistics service for the person of passing, so in final interests are divided into, courier can also get interests.But courier is with delivery
Relatively hurried during thing, often no energy execution is above-mentioned informs task, and if courier's numbering is oversize, user is also not easy record,
The difficulty that user obtains checking information can thus be increased, its enthusiasm interacted with advertising message is reduced.For another example taken in passenger traffic
In business, it is necessary to obtain the checking information for receiving tax services when user takes taxi, a kind of feasible mode is to hire out
Car driver is oral to inform one verification number of user, the numbering only on the day of effectively, with avoid user after numbering is known repeatedly
Use.But this needs the energy of consuming driver, can also influence traffic safety, and it can equally increase the difficulty for obtaining checking information
Degree.
In order to solve a variety of inconvenience of above-mentioned acquisition checking information, device 200 is verified the embodiments of the invention provide one kind.
As shown in Fig. 2 the checking device 200 includes control unit 203, memory cell 201 and communication unit 202.Wherein, memory cell
Communicated to connect respectively with control unit with communication unit.
The internal memory of memory cell 201 contains checking information, these checking informations quilt when user terminal communicates with checking device
User terminal is sent to, to prove that user carries out or had been completed certain social action in a place, is such as taken
Passenger stock, have received express delivery, take out, a certain market etc. of visiting.It should be appreciated that checking information can be the static letter of mark
Combination or the multidate information of breath and temporal information.When checking information is static identity information, it can be solid a string
The combination of fixed number, character code or digital and character code, can also be directly using the electronic device that used in checking device
Hardware identification information, is similarly to the machine identifier that the communication equipments such as mobile phone are pre-stored in when dispatching from the factory in memory cell.Such as
Fruit only has static identity information, although can prove that user terminal once communicates with the device, but may result in the static state
Identification information is reused, i.e., when user does not complete the social action of checking information pre-authentication, is remained able to use and is somebody's turn to do
Information Authentication.Therefore, checking information is in addition to comprising static information, in addition to temporal information, and the time can be deposited by being stored in
Timing program in storage unit is provided.When user terminal communicates with checking device, while static identity information is obtained, also obtain
The temporal information of the time is taken, this temporal information is equivalent to a timestamp, it was demonstrated that user terminal is with testing in the specific time
Card device communication interaction.Multidate information is the information changed over time in memory cell, and it can be that remote server is
Information in its information list issued.For example, server can issue checking letter to the memory cell of checking device daily
Cease list, the dynamic identification information that control unit (description) changes in recalls information list over time, to be used as checking
Information is pushed to user terminal.Multidate information is advantageous in that to be continually changing over time, and can constantly be updated and used, such as
Daily at random or according to predetermined policy update checking information list.Due to the static identity information that need not be fixed, it is to avoid test
When card device is excessive, in order to distinguish the occupancy server storage that each checking device needs to cause using long number and character code
The operand of (following article narration) when space and checking.
Control unit 203 is used for after detecting user terminal and verifying that device foundation communicates, and transfers memory cell storage
Checking information, checking information is sent to user terminal.
Communication unit 202 is used for and user terminal is communicated.Communication unit can be it is following any one or a few
Combination:Mobile network communication module, WIFI module, bluetooth module, infrared module or NFC module.Preferably bluetooth module and
NFC module, more facilitates when setting up connection.If as a further improvement, checking information be multidate information when, communication unit
Be additionally operable to long-range server communication, to obtain the multidate information list of continuous renewal, now communication unit can be specifically
Mobile network communication module or WIFI module, so can just ensure to download checking information list from the server of distal end.Should
When understanding, when using above-mentioned each module, user terminal should also be as having communication unit corresponding with these modules.For example
When the communication unit for verifying device is NFC module, NFC module is also carried on the subscriber terminal, the mobile phone such as with NFC function.
As long as user is approached with mobile phone with checking device, it is possible to set up and communicate with checking device, further realize obtaining for checking information
Take.
It should be appreciated that in order to assign control unit 203, communication unit 202 and memory cell 201 with load mechanically
Body, checking device can also include a shell (not shown), and it is hard that control unit, communication unit and memory cell are related to
Part module can be arranged in shell.
Present invention also offers application of the above-mentioned checking device in advertisement pushing.In the application, device quilt is verified
It is fixedly provided in multiple places, or is managed by human hand, so that user terminal communicates with checking device, obtains its transmission
Checking information is then sent to server, and letter is completed with the interaction for causing server combination user to be generated after the completion of being interacted with advertisement
Cease to push to user terminal and reward.During this advertisement pushing, user actively can hand under the stimulation of reward with advertisement
Mutually, the information in advertisement is obtained, when user implements certain social action in one scenario, while can be along band and checking
Device is communicated to obtain checking information, and the interaction completed is interacted using checking information and with advertisement and completes information as acquisition reward
Foundation.So there is provided the channel that the third party service provider of checking information is the equal of a stimulation advertisement pushing, information is improved
Propagation efficiency, compared to the benefit and utilization rate that other network promotion modes improve data transfer.
Below, application mode of several present invention checking devices among advertisement pushing is exemplarily introduced.Following
In embodiment, user terminal is by taking smart mobile phone as an example.
In one embodiment, as shown in figure 3, checking device 300 is arranged in taxi, such as it is arranged on before copilot
Portion or the rear surface for being integrally fixed at front-row seats.After passenger enters taxi, communicated with mobile phone 302 with checking device 300,
Checking information in memory cell is sent to user mobile phone by checking device 300.The operation that the checking information includes taxi is compiled
Number information and temporal information.User is obtained after the checking information, and the page for obtaining advertising message is entered on mobile phone 302, is clicked on
One advertisement simultaneously completes interaction, such as browses word, picture, video, download app or concern public number, then submits interaction to complete to believe
Breath and checking information provide the server of the page to advertising message.Wherein if browsing word, picture and video, interaction is completed
Information can be automatically generated, if concern public number or download app, then need sectional drawing to prove, be used as interaction to complete information
A part.Server knows that user is sometime taking certain taxi after checking information and interaction completion information is received
Car, assert that it have received the commuter service of taxi offer, while also obtaining advertising message, is rewarded to its push, such as cash
Red packet.In this course, because taxi is the conventional vehicles of people's trip, with larger " flow ", therefore can
Using the promoting factor as advertisement information propagation, the propagation efficiency of advertising message is improved.
In another embodiment, as shown in figure 4, checking device 400 is arranged in bus, now in checking information not
Only include the license plate number information of bus, include the information of calling out the stops of bus, when user mobile phone 402 leads to checking device 400
During letter, while obtaining license plate number information and current station information, it was demonstrated that user's is really taking the bus.Then, use
Family is interacted on mobile phone terminal with advertising message completes information to server there is provided checking information and advertisement interaction.Server exists
Receive checking information and interaction is completed after information, know that user is sometime taking certain taxi, assert that it have received
The commuter service that bus is provided, while also obtaining advertising message, is rewarded, such as cash red packet to its push.In this process
In, because bus is the conventional vehicles of people's trip, with larger " flow ", therefore it can be passed as advertising message
The promoting factor broadcast, improves the propagation efficiency of advertising message.The checking device is acceptable and with NFC label identification function
Bus card-reading device is integrated, and the also integrated NFC of control unit swipes the card payment module.So user can be in the same of paying of swiping the card
When get checking information, saved the time.Based on similar principle, the checking device can also be arranged on subway, aircraft, wheel
In the vehicles such as ship, long-distance bus.
In another embodiment, as shown in figure 5, checking device 500 is managed in hand by the dispatching person of logistics company, send
During goods, the courier that user only needs to be obtained with the dispatching person with mobile phone 502 and checking device 500 after being communicated numbers.
After being interacted in the way of the various embodiments described above with advertisement, courier's number information, the Air Way Bill No. information (two of dispatching parcel are submitted
Person collectively forms complete checking information) and interaction completion information, in this course, because people get used to online purchase
Thing, can all be connected to the parcel of a large amount of dispatching person's dispatchings daily, and the customer flow that the present invention takes full advantage of logistics service generation comes
Promote the propagation efficiency of advertising message.
Present invention also offers a kind of storage medium, be stored with the program that can be executed by processor, and described program is in fortune
It can be realized during row:
Obtain the checking information that checking device is provided;
The checking information is sent to server, so that server confirms user in a place according to the checking information
Implemented a social action and sent after confirming that user completes to interact with advertising message on the subscriber terminal to reward.
The storage medium can as server memory, for performing the business relevant with advertisement pushing.
Present invention also offers advertisement push system 600, as shown in fig. 6, it includes server 603 and is arranged on multiple fields
Checking device 601A-601E, the server 603 includes program, and described program can operationally realize:
By transmitting advertisement information to user terminal 602;
Obtain interaction completion information and checking information that user terminal 602 is sent;Wherein, it is described interaction complete information with
Family is obtained after being interacted with the advertising message, and the checking information is obtained after user terminal 602 communicates with the checking device;
Information and checking information are completed according to the interaction to reward to user terminal transmission.
Described program can also operationally be realized:
The user record data that checking device is sent are received, are believed according to the volume of the flow of passengers situation of user record data statistics trade company
Breath;User record data are produced when user terminal communicates with checking device, and data more at most illustrate business where the checking device
The volume of the flow of passengers at family is bigger.
The request for the reservation merchant that user terminal is sent is received, according to the volume of the flow of passengers situation information, according to predetermined
Policy selection trade company and be pushed to user terminal.
It should be appreciated that advertisement push system provided in an embodiment of the present invention can be for realizing above-mentioned checking dress
Put the application in advertisement pushing.Each operation flow implements the relevant description that may be referred in the application in system.
, can be with the system of integrated push merchant in advertisement push system.For example, when user needs to go to a meal
When drinking the dining room dining of Brand Operation, suitable dining room can be recommended using request server as it, server have received this on backstage
The user record data that the checking device of all chain stores of brand is passed back, count the situation of the volume of the flow of passengers, are then pushed for user
The less shops of the volume of the flow of passengers, can so reduce the queuing time of user's dining, can also balance each chain store of food and drink operator
The volume of the flow of passengers, improve the profit of unexpected winner location trade company.It should be appreciated that in this embodiment, verifying the communication unit of device
Member should have the function of distance data transmission, and such as WIFI module or mobile network's module are so only possible to long-range clothes
Business device sends user record data.
It will be appreciated by those skilled in the art that above-mentioned storage medium and advertisement push system are used to realize above-mentioned each implementation
Application of the checking device in advertisement pushing described in example, therefore its concrete implementation mode may be referred in relevant apply
Description, will not be repeated here.
Present invention also offers a kind of user's stroke recording system 700, as shown in fig. 7, it includes:
The checking device 701A-701E described in first aspect that multiple places are set;
User terminal 702, it is communicated in multiple places with the checking device, and stroke recording letter is generated according to checking information
Breath.
Preferably, system also includes server 703, and server 703 is used for according to the stroke recording information analysis user
Behavioral characteristic, so as to according to the behavioral characteristic to user's advertisement information.
The server 703 can also be realized by the server of advertisement push system.Service i.e. in the embodiment of the present invention
Device not only has the program of the system of advertisement information, the also program with user's stroke recording system, following article embodiment
Narration, user's stroke recording system can also be merged with ad system, be used as a part for advertisement push system.(from system
It can be seen that both are essentially identical on framework).
For example, being respectively arranged with checking device A1, B1, C1 and D1 in tetra- places of A, B, C, D, user visited in one day
More than four places and communicated with smart mobile phone with A1, B1, C1 and D1, obtain A1, B1, C1 and D1 checking information, this
On the one hand a little checking informations can be used for the checking information that reward is obtained after being interacted in advertisement push system with advertisement, the opposing party
Face, these checking informations are also bound with tetra- places of A, B, C, D, contain Locale information, at this moment, system can just be generated
User was visited the stroke recording information in tetra- places of A, B, C, D, and these stroke recording information are sent to service by user terminal
After device, server is according to the behavioral characteristic of stroke recording information analysis user.For example can be according to the service type in place, consumption
Level etc. judges consumption preferences and consuming capacity of user etc..Finally, server according to behavioral characteristic to user's advertisement, this
Sample improves the accuracy of advertisement pushing.It can also will so verify that application and user stroke of the device in advertisement pushing are remembered
Application height in record, behavioral characteristic analysis is merged, and maximally utilizes the system architecture of checking device.
User's stroke recording system that the present invention is provided, is to set the checking device described in first aspect in multiple places,
The daily stroke of user can be recorded by being communicated with checking device, and program is operationally capable of the daily row of counting user
For record, to analyze the behavioral characteristic of user, in this, as to foundation information during user's advertisement.This statistical analysis
Advantage be that user is without oneself manually recorded daily behavior, it is only necessary to is communicated with fixed device, has saved information
The time of acquisition.
The realization and all feature operations provided herein of the present invention with Fundamental Digital Circuit or can use computer
Software, firmware or hardware, including this specification and its structure disclosed in structural equivalents or one of those or it is many
Individual combination is realized.The realization of the disclosure can be implemented as one or more computer program products, i.e., computer-readable
One or more modules of the computer program instructions encoded on medium, these instructions are performed or used by data processing equipment
With the operation of control data processing unit.The computer-readable medium can be machine readable storage device, machine readable storage
Substrate, memory devices, the composition of the machine readable transmitting signal of influence or one or more combination.Term
" data processing equipment " covers all devices, equipment and the machine for processing data, including such as programmable processor, calculating
Machine or multiple processors or computer.In addition to hardware, the device can include creating for described computer program
The code of performing environment, for example, constitute processor firmware, protocol stack, data base management system, operating system or therein one
The code of individual or multiple combination.
Computer program (also referred to as program, software, software application, script or code) can use any type of programming language
(including compiler language or interpretative code) is sayed to write, and computer program can be disposed with any form, including conduct
Stand-alone program is used as module, part, subroutine or suitable other units used in a computing environment.Computer program
The file not necessarily corresponded in file system.Program can be stored in other programs of holding or data (such as markup language
The one or more scripts stored in document) file part in, be stored in the single text for being exclusively used in described program
In part, or it is stored in multiple coordinated files and (for example stores the text of the part of one or more modules, subprogram or code
Part) in.Computer program can be deployed on a computer to perform, or at a website or be distributed in
At multiple websites and pass through interconnection of telecommunication network multiple computers on perform.
Process described in the present invention and logic flow can be by performing one or many of one or more computer programs
Individual programmable processor is performed with by operating input data and generating output come perform function.The process and logic flow
It can be performed by dedicated logic circuit, and device can also be embodied as the dedicated logic circuit, dedicated logic circuit example
Such as it is FPGA (field programmable gate array) or ASIC (application specific integrated circuit).
Being suitably executed the processor of computer program includes for example general and both special microprocessors and any species
Digital computer any one or more processors.Generally, processor is from read-only storage or random access memory
Or the two receives instruction and data.The element of computer can include for the processor of execute instruction and refer to for storing
Order and one or more memory devices of data.Generally, computer will also include one or more mass memory units so as to
Data storage, or the computer operationally couple to receive from mass memory unit or transmit data to mass memory unit
Or the two, the mass memory unit is, for example, disk, magneto-optic disk or CD.However, computer need not be with such
Equipment.In addition, computer can be embedded in another equipment, another equipment is, for example, mobile phone, personal digital assistant
(PDA), Mobile audio player, global positioning system (GPS) receiver etc..It is adapted to storage computer program instructions and data
Computer-readable medium includes nonvolatile memory, medium and the memory devices of form of ownership, including for example:Semiconductor is deposited
Storage device, such as EPROM, EEPROM and flash memory device;Disk, such as built-in hard disk or removable disk;Magneto-optic disk;And CD ROM
With DVD-ROM disks.The processor and memory can be supplemented or are incorporated in the dedicated logic circuit with dedicated logic circuit.
Interacted to provide with user, realizing for the embodiment of the present invention can be with for user display information
Display device (such as CRT (cathode-ray tube) or LCD (liquid crystal display) monitor) and keyboard and pointing device (such as mouse
Mark or tracking ball, input can be provided by its user to computer) computer on realize.Other species can also be used
Equipment interacted to provide with user;For example, the feedback provided a user can be any type of sense feedback, for example regarding
Feel feedback, audio feedback or touch feedback;And the input from user can be received in any form, including the sense of hearing,
Voice or sense of touch.
Although the embodiment of the present invention includes some details, but should not be interpreted as these details to the present invention or want
The limitation of the scope of the content of protection is asked, but is appreciated that the description of the feature to example implementation of the invention.This hair
Some features in bright described in the situation being implemented separately can also combine to provide with single realization.On the contrary, single
Each feature described in the situation of realization can also be provided or in any suitable sub-portfolio in multiple realizations respectively
In provide.In addition, although can describe feature as in some combination performing and even initially requiring so above
Protection, but one or more features from claimed combination can be removed from combination in some cases, and
Claimed combination can be related to the change of sub-portfolio or sub-portfolio.
Similarly, although describe operation according to particular order in the accompanying drawings, however this is understood not to require this
The operation of sample either performs or required that all illustrated operations are all held according to sequential order according to shown particular order
OK, to realize desired result.In some circumstances, multitask and parallel processing are probably favourable.In addition, described above
The separation of various system units in realization is understood not in all realizations require such separation, and should
Understanding, described program element and system generally can integrate or be packaged into single software product multiple
Software product.
Therefore, specific implementation of the invention has been described, and other are realized in the range of following claims.Example
Such as, the action described in claim can be performed in a different order, and these actions still can realize expectation
Result.A large amount of realize has been described.It will be appreciated, however, that can be in situation without departing from the spirit and scope of the present invention
Under make various modifications.It is, for example, possible to use each form of flow illustrated above, wherein step can be reordered,
Addition is removed.Therefore, other are realized in scope of the claims.
Specific case used herein is elaborated to inventive concept, and the explanation of above example is only intended to
Help to understand core concept of the invention.It should be pointed out that for those skilled in the art, not departing from this
On the premise of inventive concept, any obvious modification, equivalent substitution or other improvement made should be included in the present invention
Protection domain within.
Claims (10)
1. device is verified, including:
Memory cell, it is used to store checking information, and the checking information is used to prove the user for obtaining the checking information one
Implement or have been completed a social action in place;
Communication unit, it is used for and user terminal communication;
Control unit, it is used for after verifying that device communicates with user terminal foundation, and the checking information is sent into user terminal.
2. checking device according to claim 1, it is characterised in that the checking information include static identity information and when
Between information, the temporal information according to checking device receive user terminal requests obtain checking information time generate.
3. checking device according to claim 1, it is characterised in that the checking information is the dynamic letter changed over time
Breath.
4. according to any described checking devices of claim 1-3, it is characterised in that the communication module is mobile network communication
Module, WIFI module, bluetooth module, infrared module or NFC module.
5. a kind of storage medium, be stored with the program that can be executed by processor, it is characterised in that described program operationally can
It is enough to realize:
Obtain the checking information that checking device described in claim 1 is provided;
The checking information is sent to server, so that server confirms that user implements in a place according to the checking information
Cross a social action and sent after confirming that user completes to interact with advertising message on the subscriber terminal and rewarded.
6. application of the checking device in advertisement pushing described in claim 1, it is characterised in that the checking device is fixed
Managed in a place or in a place by people, so that user terminal communicates with checking device, the checking information for obtaining its transmission is right
After be sent to server, to cause interaction that server combination user generates after the completion of being interacted with advertisement completes information whole to user
End pushes reward.
7. advertisement push system, including server and it is arranged on the checking device described in the claim 1 in multiple places, the clothes
Business device includes program, and described program can operationally be realized:
By transmitting advertisement information to user terminal;
Obtain interaction completion information and checking information that user terminal is sent;Wherein, the interaction completes information in user and institute
Obtained after stating advertising message interaction, the checking information is obtained after user terminal communicates with the checking device;
Information and checking information are completed according to the interaction to reward to user terminal transmission.
8. advertisement push system according to claim 7, it is characterised in that described program operationally can also be real
It is existing:
The user record data that checking device is sent are received, according to the volume of the flow of passengers situation information of user record data statistics trade company;
The request for the reservation merchant that user terminal is sent is received, according to the volume of the flow of passengers situation information, according to predetermined plan
Slightly select trade company and be pushed to user terminal.
9. user's stroke recording system, including:
The checking device described in claim 1 that multiple places are set;
User terminal, it is communicated in multiple places with the checking device, and stroke recording information is generated according to checking information.
10. system according to claim 9, it is characterised in that the system also includes server, the server is used for
According to the behavioral characteristic of the stroke recording information analysis user, to be believed according to the behavioral characteristic to user's advertisement
Breath.
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