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CN106296314A - Push the method and system of targeting advertisement - Google Patents

Push the method and system of targeting advertisement Download PDF

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Publication number
CN106296314A
CN106296314A CN201610851481.6A CN201610851481A CN106296314A CN 106296314 A CN106296314 A CN 106296314A CN 201610851481 A CN201610851481 A CN 201610851481A CN 106296314 A CN106296314 A CN 106296314A
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CN
China
Prior art keywords
user
targeting advertisement
targeted customer
customers
promotion message
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610851481.6A
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Chinese (zh)
Inventor
黄克伟
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Moxian Technology Shenzhen Co Ltd
Original Assignee
Moxian Technology Shenzhen Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Moxian Technology Shenzhen Co Ltd filed Critical Moxian Technology Shenzhen Co Ltd
Priority to CN201610851481.6A priority Critical patent/CN106296314A/en
Priority to PCT/CN2016/103598 priority patent/WO2018053899A1/en
Publication of CN106296314A publication Critical patent/CN106296314A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of method pushing targeting advertisement, including: send promotion message;According to user, the operation of described promotion message is obtained files on each of customers, and list user in targeted customer;Interaction is carried out with targeted customer;Analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.After the present invention lists user in targeted customer, interaction can be carried out with user, interactive process obtain more user profile so that advertisement putting is the most accurate.

Description

Push the method and system of targeting advertisement
Technical field
The present invention relates to advertisement promotion technical field, especially relate to a kind of method and system pushing targeting advertisement.
Background technology
Mobile phone possesses now and carries out the ability of chat sessions with other cellphone subscribers.Present application program of mobile phone has surpassed Get over call and function of sending short messages, also included carrying out the interactive function associated with other cellphone subscribers.
It is true that this is one of present purposes more in one's favour of mobile phone.Any social activity between businessman and user Interactive between friend, special interests room with near people's (location-based), even carry out with stranger.They can Be 1 to 1 or 1 to many.
Such as any type of social activity, the crowd having something in common the most all can be related to.They may stay in same street District;There are identical hobby or life style;Have a Brang Preference;Support identical sports team;There is identical employer etc. Some can make the thing that these people link together.Consequent dialogue will see clearly the sense residing for each participant well Interest topic.Such as, the interaction between businessman A and social media user or vermicelli, can very quickly identify the body of user Part it is whether new participant or the vermicelli existed or the consumption that businessman A consciousness occupation rate can be promoted further Person.
Meanwhile, mobile phone is the next great platform of advertisement pushing.The input of printer, broadcast and television advertising all under Fall;And mobile phone utilization rate is rising;And Mobile business catching up with and surpassing the ecommerce of every other form.Advertiser anticipates observantly Know to these trend, and make great efforts to learn how at this new MODE of operation.
It is critical that they to make great efforts to aim at suitable client.So-called " properly " refer to appearance in advertisement product or The cellphone subscriber of the expression interest of service.Because such user will be more likely to respond advertisement, the throwing of the advertisement being Put more effectively.
Summary of the invention
The technical problem to be solved is: obtain target mobile phones user and information interested thereof by interaction, And send targeting advertisement pointedly, promote advertisement effectiveness.
In order to solve above-mentioned technical problem, the technical solution used in the present invention is: a kind of method pushing targeting advertisement, bag Include:
Send promotion message;
According to user, the operation of described promotion message is obtained files on each of customers, and list user in targeted customer;
Interaction is carried out with targeted customer;
Analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
For solving the problems referred to above, the present invention also provides for a kind of system pushing targeting advertisement, including:
Information sending module, is used for sending promotion message;
Acquisition module, for the operation of described promotion message being obtained files on each of customers according to user, and lists user in mesh Mark user;
Interactive module, for carrying out interaction with targeted customer;
Analyze module, analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
The beneficial effects of the present invention is: be different from prior art, the present invention sends promotion message to user;Grasp user After work, user is listed in targeted customer, and interaction can be carried out with user, interactive process obtains more user profile, point Targeting advertisement is sent to targeted customer so that advertisement putting is the most accurate after analysis relevant information.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet pushing targeting advertisement in the specific embodiment of the invention.
Detailed description of the invention
By describing the technology contents of the present invention in detail, being realized purpose and effect, below in conjunction with embodiment and coordinate attached Figure is explained.
The design of most critical of the present invention is: send the promotion message containing excitation to user;If after user operation, then will User is as targeted customer;And send targeting advertisement to targeted customer.
Refer to Fig. 1, the present invention relates to a kind of method pushing targeting advertisement, including:
Send promotion message;
According to user, the operation of described promotion message is obtained files on each of customers, and list user in targeted customer;
Interaction is carried out with targeted customer;
Analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
Seen from the above description, the invention has the beneficial effects as follows: be different from prior art, the present invention sends popularization to user Information;After user operation, user is listed in targeted customer, and interaction can be carried out with user, obtain more in interactive process User profile, analyze after relevant information and send targeting advertisement to targeted customer so that advertisement putting is the most accurate.
Further, analyze in files on each of customers and interactive information and utilize semantic analysis instrument to be analyzed, obtain user's Point of interest, sends targeting advertisement according to its point of interest.
Further, described promotion message comprises excitation.
Further, described excitation includes red packet, integration and/or coupons.
Seen from the above description, excitation is utilized can be easier to be attracted to user.
The present invention also provides for a kind of system pushing targeting advertisement, including:
Information sending module, is used for sending promotion message;
Acquisition module, for the operation of described promotion message being obtained files on each of customers according to user, and lists user in mesh Mark user;
Interactive module, for carrying out interaction with targeted customer;
Analyze module, analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
Further, analyze module and include semantic module, be used for analyzing files on each of customers and interactive information, obtain user Point of interest, according to its point of interest send targeting advertisement.
Further, described promotion message comprises excitation.
Further, described excitation includes red packet, integration and/or coupons.
Embodiment one
Refer to Fig. 1, the method pushing targeting advertisement of the present invention, specifically include following steps:
Backstage or businessman send promotion message to user, and described promotion message can include some business informations, such as commodity Information, discount information etc., to attract user interested in this;Further, promotion message can also include certain excitation To attract user further, excitation includes such as red packet, integration and/or discount etc., and user can obtain corresponding excitation after clicking on. Described excitation can limit quantity, promotes user to click on as early as possible.
User clicks on above-mentioned promotion message, then clicks on if any excitation and gets no matter described excitation (finally the most successfully gets To described excitation) after, backstage can obtain the archive information of user, including user name, sex, age, present position etc., preserves Described archive information, to customer data base, lists user in targeted customer simultaneously.It is of course also possible to selectively user is listed in Targeted customer, such as, the most do not list targeted customer in for being substantially in the user beyond Merchant sales region.Optionally, can be right Targeted customer classifies, and such as promotion message is that sports products is correlated with, and illustrates that the user clicked on is keen on sports, then will User is divided into the group of motion class.
After obtaining files on each of customers, backstage or businessman also can carry out also can carrying out between interaction, or user interaction with user, The record that all participations of user are interactive is all stored in customer data base, can be as the basis of subsequent analysis.In interaction During, backstage or businessman can send the more promotion message containing excitation, to obtain more user profile.Such as, same Repeatedly hitting of one user may find that the promotion message of certain series products is cherished a special interest by user.
Backstage can carry out semantic analysis to interaction record, obtains the point of interest of user.Semantic analysis can include key word Join, such as, search whether user is referred to some specific key word at mutual disorder of internal organs, the most then judge user to corresponding product or Movable interested.
After obtaining the point of interest of user, corresponding targeting advertisement can be sent targetedly to user.
Optionally, in order to obtain the point of interest of user, in addition to analyzing interaction record, may also be combined with the archives letter of user Breath is analyzed.
Embodiment two
Embodiments of the invention two are the system that push targeting advertisement corresponding with embodiment one, specifically include:
Information sending module, is used for sending promotion message;Described promotion message can include excitation, such as, include red packet, amass Point and/or coupons etc.;
Acquisition module, for the operation of described promotion message being obtained files on each of customers according to user, and lists user in mesh Mark user;
Interactive module, for carrying out interaction with targeted customer;
Analyze module, analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.Institute State analysis module and include semantic module, be used for analyzing files on each of customers and interactive information, obtain the point of interest of user, according to it Point of interest sends targeting advertisement.
In sum, being different from prior art, the present invention sends promotion message to user;After user operation, by user List targeted customer in, and interaction can be carried out with user, interactive process obtains more user profile, after analyzing relevant information Targeting advertisement is sent so that advertisement putting is the most accurate to targeted customer.The present invention also can send the promotion message comprising excitation, The captivation to user can be improved.
The foregoing is only embodiments of the invention, not thereby limit the scope of the claims of the present invention, every utilize this The equivalents that bright description and accompanying drawing content are made, or directly or indirectly it is used in relevant technical field, the most in like manner include In the scope of patent protection of the present invention.

Claims (8)

1. the method pushing targeting advertisement, it is characterised in that including:
Send promotion message;
According to user, the operation of described promotion message is obtained files on each of customers, and list user in targeted customer;
Interaction is carried out with targeted customer;
Analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
The method pushing targeting advertisement the most according to claim 1, it is characterised in that analyze in files on each of customers and interactive information Utilize semantic analysis instrument to be analyzed, obtain the point of interest of user, send targeting advertisement according to its point of interest.
The method of propelling movement targeting advertisement the most according to claim 1 or claim 2, it is characterised in that described promotion message comprises excitation.
The most according to claim 3 push targeting advertisement method, it is characterised in that described excitation include red packet, integration and/ Or coupons.
5. the system pushing targeting advertisement, it is characterised in that including:
Information sending module, is used for sending promotion message;
Acquisition module, for according to user the operation of described promotion message obtaining files on each of customers, and lists user target in and uses Family;
Interactive module, for carrying out interaction with targeted customer;
Analyze module, analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
Push the system of targeting advertisement the most according to claim 5, it is characterised in that analyze module and include semantic analysis mould Block, is used for analyzing files on each of customers and interactive information, obtains the point of interest of user, sends targeting advertisement according to its point of interest.
7. according to the system pushing targeting advertisement described in claim 5 or 6, it is characterised in that described promotion message comprises excitation.
The most according to claim 7 push targeting advertisement system, it is characterised in that described excitation include red packet, integration and/ Or coupons.
CN201610851481.6A 2016-09-26 2016-09-26 Push the method and system of targeting advertisement Pending CN106296314A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN201610851481.6A CN106296314A (en) 2016-09-26 2016-09-26 Push the method and system of targeting advertisement
PCT/CN2016/103598 WO2018053899A1 (en) 2016-09-26 2016-10-27 Method and system for pushing targeted advertisement

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201610851481.6A CN106296314A (en) 2016-09-26 2016-09-26 Push the method and system of targeting advertisement

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Cited By (7)

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CN106991583A (en) * 2017-03-31 2017-07-28 北京金山安全软件有限公司 Information display method and device and electronic equipment
CN107483218A (en) * 2017-08-18 2017-12-15 首媒科技(北京)有限公司 Information displaying method and device
CN108111888A (en) * 2017-12-29 2018-06-01 天脉聚源(北京)科技有限公司 The method and apparatus that advertisement interactive answer pattern is set
CN108124199A (en) * 2017-12-29 2018-06-05 天脉聚源(北京)科技有限公司 The method and apparatus for obtaining user data
CN108156493A (en) * 2017-12-29 2018-06-12 天脉聚源(北京)科技有限公司 The method and apparatus of prompt message in advertisement interaction
CN108550049A (en) * 2018-03-26 2018-09-18 首媒科技(北京)有限公司 User information processing method and processing device
CN108596650A (en) * 2018-03-26 2018-09-28 首媒科技(北京)有限公司 The data processing method and device launched for advertisement or merchandise news

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CN101997894A (en) * 2009-08-14 2011-03-30 阿里巴巴集团控股有限公司 Information pushing method, system and network system thereof
CN105260908A (en) * 2015-09-28 2016-01-20 魔线科技(深圳)有限公司 Method and system for pushing targeted advertisements based on chat conversion contents

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106991583A (en) * 2017-03-31 2017-07-28 北京金山安全软件有限公司 Information display method and device and electronic equipment
CN107483218A (en) * 2017-08-18 2017-12-15 首媒科技(北京)有限公司 Information displaying method and device
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CN108111888A (en) * 2017-12-29 2018-06-01 天脉聚源(北京)科技有限公司 The method and apparatus that advertisement interactive answer pattern is set
CN108124199A (en) * 2017-12-29 2018-06-05 天脉聚源(北京)科技有限公司 The method and apparatus for obtaining user data
CN108156493A (en) * 2017-12-29 2018-06-12 天脉聚源(北京)科技有限公司 The method and apparatus of prompt message in advertisement interaction
CN108550049A (en) * 2018-03-26 2018-09-18 首媒科技(北京)有限公司 User information processing method and processing device
CN108596650A (en) * 2018-03-26 2018-09-28 首媒科技(北京)有限公司 The data processing method and device launched for advertisement or merchandise news

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