CN105721923A - Television program transmission terminal and interactive information processing method and system during broadcasting - Google Patents
Television program transmission terminal and interactive information processing method and system during broadcasting Download PDFInfo
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- CN105721923A CN105721923A CN201610161815.7A CN201610161815A CN105721923A CN 105721923 A CN105721923 A CN 105721923A CN 201610161815 A CN201610161815 A CN 201610161815A CN 105721923 A CN105721923 A CN 105721923A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 213
- 230000010365 information processing Effects 0.000 title claims abstract description 70
- 230000005540 biological transmission Effects 0.000 title claims abstract description 20
- 238000003672 processing method Methods 0.000 title claims abstract description 20
- 238000012545 processing Methods 0.000 claims abstract description 48
- 230000003993 interaction Effects 0.000 claims description 56
- 230000001360 synchronised effect Effects 0.000 claims description 8
- 238000004891 communication Methods 0.000 claims description 2
- 238000000034 method Methods 0.000 description 19
- 238000010586 diagram Methods 0.000 description 17
- 230000008569 process Effects 0.000 description 8
- 238000009877 rendering Methods 0.000 description 6
- 238000012550 audit Methods 0.000 description 3
- 230000008901 benefit Effects 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 238000010295 mobile communication Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 238000005096 rolling process Methods 0.000 description 2
- 238000004458 analytical method Methods 0.000 description 1
- 230000003796 beauty Effects 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
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- 238000003860 storage Methods 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/222—Studio circuitry; Studio devices; Studio equipment
- H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- General Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a television program transmission terminal and an interactive information processing method and system during broadcasting. The television program transmission terminal comprises a display screen, a television program transmission module and a first interactive information processing module, wherein the display screen comprises a television program transmission region and an interactive information region, the television program transmission module is used for receiving a television signal and broadcasting through the television program transmission region of the display screen, and the first interactive information processing module is used for processing interactive information and displaying corresponding interactive information in an interactive information region of the display screen. The interactive information processing system comprises a television program central end and a plurality of above television program transmission terminals, the television program central end comprises a program transmission system and a second interactive information processing module, the program transmission system is used for sending the television signal to the television program transmission terminal, and the second interactive information processing module is used for processing interactive information among the television program transmission terminals. By the television program transmission terminal, the interactive information between the television program central end and a user or among users with regard to a current broadcasting program is timely and effectively processed.
Description
Technical Field
The invention relates to the technical field of broadcast television broadcasting, in particular to a television program broadcasting terminal and an interactive information processing method and system during broadcasting.
Background
In the process of developing technology, the broadcast of television programs is briefly described as follows, from the conventional broadcast to the broadcast combining a plurality of broadcast modes at present:
broadcasting: at present, a general television station broadcasts programs to broadcast receiving terminals of each family in a satellite mode, a limited television network mode and the like.
And (3) playing the new media: the broadcasting content of the television station is pushed to a broadcasting receiving terminal through a network or a mobile network by a new media mode such as iptv, a network television, a mobile television and the like. Compared with the broadcasting mode, the new media broadcasting not only increases the showing mode of broadcasting, but also increases the coverage of broadcasting content.
Cloud broadcasting: the broadcasting content is uploaded to the cloud end to be broadcast by combining cloud technologies such as cloud computing and cloud storage, the broadcasting mode is basically consistent with a new media broadcasting mode, the new media broadcasting mode is mostly finished in mechanisms such as a television station, and the computer is also used as a single machine or a local area network. And cloud broadcasting better utilizes cloud services, improves performance and flexibility, and saves resources.
The above various broadcast modes are basically one-way and single-screen (facing to a broadcast receiving terminal screen, such as a television corresponding to the broadcast mode and a mobile terminal corresponding to the mobile television broadcast mode) broadcast, that is, the producer of the television program actively pushes the program to the user, and even if some other screens are simply published, the same content is generally simply published. However, the transmission of video data and information is unidirectional due to lack of interaction with the user, and thus, the existing television programming lacks a technique for effectively transmitting and processing data or information bidirectionally.
Disclosure of Invention
The invention provides a television program broadcasting terminal, and an interactive information processing method and system during broadcasting, aiming at the defects in the prior art, and can realize timely and effective processing of interactive information aiming at the currently broadcasted program between a television program center terminal and a user or between users.
In order to solve the above technical problem, according to an aspect of the present invention, there is provided a television program broadcasting terminal, comprising:
the display screen comprises a television program broadcasting area and an interactive information area;
the television program broadcasting module is used for receiving television signals and broadcasting the television signals through the television program broadcasting area of the display screen; and
and the first interactive information processing module is used for processing the interactive information and displaying the corresponding interactive information in an interactive information area of the display screen.
Preferably, the television program broadcasting terminal further comprises an information input module, connected to the first interactive information processing module, and configured to input local first interactive information and send the local first interactive information to the interactive information processing module.
Preferably, the first interactive information processing module includes:
the first information receiving and processing unit is used for receiving second interactive information from a television program center end and/or first interactive information sent by a television program broadcasting terminal through a network and sending the second interactive information and/or the first interactive information to an interactive information area of a display screen for displaying; and
and the first information sending and processing unit is connected with the information input module and sends the local first interaction information to a corresponding television program center end or a corresponding television program broadcasting terminal through a network.
Preferably, the first interactive information processing module further includes:
and the instant message interaction unit is used for sending instant messages to the instant message interaction system server or receiving the instant messages from the instant message interaction system server and outputting and displaying the sent or received instant messages in an interaction information area of a display screen.
In order to solve the above technical problem, according to another aspect of the present invention, there is provided an interactive information processing system in television program broadcasting, including:
the television program broadcasting terminals are used for receiving television signals from a television program center end and broadcasting the television signals through a television program broadcasting area of a display screen; receiving and displaying second interactive information from the television program center; sending first interactive information to the television program center terminal; and
the television program center terminal comprises:
the program broadcasting system is used for sending television signals to the television program broadcasting terminal; and
and the second interactive information processing module is used for sending second interactive information to the television program broadcasting terminal and receiving and processing the first interactive information from the television program broadcasting terminal.
Preferably, the second interactive information processing module includes:
the second information receiving and processing unit is used for receiving and processing the first interactive information from the television program broadcasting terminal through the network; and
and the second information sending and processing unit is used for sending second interactive information to the television program broadcasting terminal through the network.
Preferably, the second interactive information processing module further includes:
and the data interface is respectively connected with the second information receiving and processing unit and the second information sending and processing unit and is used for forwarding the first interactive information or receiving the processed second interactive information.
Preferably, the interactive information processing system during television program broadcasting further includes:
and the instant message interaction system server is in network connection with the plurality of television program broadcasting terminals and is used for managing and forwarding the instant messages among the plurality of television program broadcasting terminals.
Preferably, the program broadcasting system includes:
the material acquisition module is used for acquiring materials of the same television program recorded by a plurality of machine positions;
the program making module is connected with the material acquiring module and is used for making materials of the same television program recorded by a plurality of machine positions into a main picture video and one or more synchronous auxiliary picture videos; and
and the program transmission module is used for processing the main picture video and the auxiliary picture video into television signals with preset formats according to the requirements of the program broadcasting modes and respectively sending the television signals to the appointed positions.
Preferably, the program broadcasting system includes a streaming media server, and the streaming media server is configured to receive the digital code streams of the main picture video and the auxiliary picture video sent by the program transmission module, and send the main picture video or the auxiliary picture video to a television program broadcasting terminal that sends the user request in a digital code stream manner according to the user request.
In order to solve the above technical problem, according to another aspect of the present invention, there is provided an interactive information processing method based on the system, including:
the television program center terminal sends a television signal to the television program broadcasting terminal and simultaneously sends second interactive information related to the television program;
the television program broadcasting terminal receives the television signal and broadcasts the television signal through a television program broadcasting area of a display screen;
and the television program broadcasting terminal receives and displays the second interactive information.
Preferably, in the foregoing interactive information processing method, after the television program broadcasting terminal receives and displays the second interactive information, the method further includes:
and sending first interactive information by the television program broadcasting terminal according to the second interactive information.
Preferably, the second interactive information includes interactive prompt information or interactive feedback information, and the television program center receives the first interactive information, and performs corresponding processing according to the first interactive information to generate interactive feedback information.
Preferably, the step of generating the interactive feedback information comprises the following steps:
and checking user login information of the first interaction information used for generating the interaction feedback information, selecting corresponding user identification information according to the user login information, and adding the user identification information into the interaction feedback information.
Preferably, before the television program center terminal sends the second interactive information to the television program broadcasting terminal, the second interactive information is added to the subtitles in the television signal, and the television signal is sent to the television program broadcasting terminal; after receiving the television signal, the television program broadcasting terminal displays the second interactive information in a television program broadcasting area of a display screen;
or,
the television program center terminal sends second interaction information to the television program broadcasting terminal through a network; and the television program broadcasting terminal receives the second interactive information through a network and displays the second interactive information in an interactive information area of a display screen.
Preferably, when the second interaction prompt information includes rule information of voting, scoring or commenting, the corresponding first interaction information includes audience voting information, audience scoring information or audience commenting information; when the second interactive prompt message comprises advertisement link information related to the broadcast program or extended link information related to the broadcast program, the first interactive message comprises a request for the website link.
Preferably, in the foregoing method for processing interactive information, the method further includes the following steps:
establishing an instant message interactive group in an interactive information screen display area of the television program broadcasting terminal;
and performing instant message interaction with the television program broadcasting terminal establishing instant message interactive communication through the instant message interactive group.
Preferably, the television signal is an auxiliary picture television signal of a television program.
The invention divides the display screen in the television program broadcasting terminal into the interactive information area, and adds the module for processing the interactive information, thereby being capable of developing various interactive activities with other users or television stations or television program center terminals. The method and the device realize timely and effective processing of the interactive information aiming at the current broadcast program between the television program center end and the user or between the users. For example, recommendation, guidance and analysis are carried out on audiences, participation awareness of the audiences is increased, an interactive social platform of a user is formed, extra information of television programs is increased, content extension of the television programs is expanded, user viscosity is improved, other advertisement channels are added for television stations, and benefits are expanded.
In the invention, when a television program is divided into a main picture and a plurality of auxiliary pictures for synchronous broadcasting, the main picture is used as a normal television broadcasting picture to ensure the basic requirements of users, and the interaction is developed on other auxiliary pictures, thereby avoiding the negative effect of audience dislike caused by bad interaction, and providing a plurality of watching choices for audiences.
Drawings
The above and other objects, features and advantages of the present invention will become more apparent from the following description of the embodiments of the present invention with reference to the accompanying drawings, in which:
fig. 1 is a schematic diagram of a schematic structure of a television program broadcasting terminal according to the present invention;
fig. 2 is a schematic structural diagram of a principle of a first interactive information processing module in the television program broadcasting terminal according to the present invention;
FIG. 3 is a schematic block diagram of an interactive information processing system according to an embodiment of the present invention;
fig. 4 is a schematic diagram of a schematic structure of a tv program center according to the present invention;
FIG. 5 is a flowchart illustrating a first embodiment of an interactive information processing method according to the present invention;
FIG. 6 is a flowchart of a second embodiment of an interactive information processing method according to the present invention;
fig. 7 is a schematic structural diagram of an interactive information processing system according to a fourth embodiment of the present invention;
fig. 8 is a schematic structural diagram of an interactive information processing system according to a fourth embodiment of the present invention; and
FIG. 9 is a schematic diagram of the structural principle of the embodiment of the program broadcasting system of the present invention
Detailed Description
The present invention will be described below based on examples, but the present invention is not limited to only these examples. In the following detailed description of the present invention, certain specific details are set forth. It will be apparent to one skilled in the art that the present invention may be practiced without these specific details. Well-known methods, procedures, and procedures have not been described in detail so as not to obscure the present invention. The figures are not necessarily drawn to scale.
The flowcharts and block diagrams in the figures and block diagrams illustrate the possible architectures, functions, and operations of the systems, methods, and apparatuses according to the embodiments of the present invention, and may represent a module, a program segment, or merely a code segment, which is an executable instruction for implementing a specified logical function. It should also be noted that the executable instructions that implement the specified logical functions may be recombined to create new modules and program segments. The blocks of the drawings, and the order of the blocks, are thus provided to better illustrate the processes and steps of the embodiments and should not be taken as limiting the invention itself.
Fig. 1 is a schematic diagram of a schematic structure of a television program broadcasting terminal according to the present invention. The television program broadcasting terminal provided by the invention comprises a television program broadcasting module 10, a display screen 11 and a first interactive information processing module 12. The display screen 11 includes a television program broadcasting area 110 and an interactive information area 111, the television program broadcasting module 10 receives a television signal and broadcasts the television signal through the television program broadcasting area 110, and the first interactive information processing module 12 is configured to process interactive information and display corresponding interactive information in the interactive information area 111.
In the invention, the television program broadcasting terminal can be a mobile terminal, the screen is divided into two parts by utilizing the trend that the current mobile terminal adopts a large screen, one part is used for broadcasting the television program, and the terminal decodes and broadcasts the television signal after receiving the television signal. The other part is an interactive area for interaction, and when the television program broadcasting terminal broadcasts a program and is not displayed in a full screen mode, the screen part except a video picture can be selected, for example, the upper half part of the screen is utilized to broadcast the video picture, and the lower half part of the screen is used as an interactive information area for interaction.
In order to realize the input of the interactive information, the invention further comprises an information input module 13 connected with the first interactive information processing module 12, and configured to input the local first interactive information and send the local first interactive information to the first interactive information processing module 12. In one embodiment, for a mobile communication terminal, the information input module 13 may be an information input module in the mobile communication terminal, including an input window, a keyboard, a word processing module, a word stock, and the like. The user can input interactive information, such as first interactive information sent to a television program center terminal or instant messages sent to other television program broadcasting terminals. Since the processing of the input information is not different from the related art, a description thereof will not be repeated.
Fig. 2 is a schematic diagram of a schematic structural diagram of a first interactive information processing module in the television program broadcasting terminal according to the present invention. The first interactive information processing module 12 includes a first information receiving processing unit 120 and a first information sending processing unit 121. The first information receiving and processing unit 120 receives the second interactive information from the tv program center 2 through the network, and sends the second interactive information to the interactive information screen display area, i.e., the interactive information area 111, for display. The first information sending and processing unit 121 is connected to the information input module 13, and sends the local first interaction information input by the user through the information input module 13 to the corresponding television program center 2 through the network.
Fig. 3 is a schematic structural diagram of an interactive information processing system according to an embodiment of the present invention. In this embodiment, the interactive information processing system in television program broadcasting provided by the present invention includes a plurality of television program broadcasting terminals 1 and a television program center terminal 2 shown in fig. 1, where the television program center terminal 2 includes a program broadcasting system 20 and a second interactive information processing module 21. The program broadcasting system 20 is configured to send a television signal to the television program broadcasting terminal 1, and the second interactive information processing module 21 is configured to process interactive information with the television program broadcasting terminal.
Fig. 4 is a schematic diagram of a schematic structure of a television program center according to the present invention. The second interactive information processing module 21 in the television program center 2 includes a second information receiving processing unit 210, a second information sending processing unit 211, and a data interface 212. The second information receiving and processing unit 210 is configured to receive the first interaction information from the television program broadcasting terminal 1 through the network; the second information sending and processing unit 211 is configured to send second interactive information to the television program broadcasting terminal 1 through a network, and the data interface 212 is configured to forward data and information between other systems at the television program center and the second interactive information processing module 21.
The interactive information processing system and method of the present invention are described in detail with reference to the following embodiments.
Example one
Fig. 5 is a flowchart illustrating an interactive information processing method according to a first embodiment of the present invention. In this embodiment, the interactive information is interactive information between the television program center terminal 2 and the television program broadcasting terminal 1, and includes second interactive information sent by the television program center terminal 2 to the television program broadcasting terminal 1. The television program broadcasting terminal 1 sends first interaction information to the television program center terminal 2. The second interactive information comprises prompt information participating in program interaction and feedback interactive information generated according to the interactive information sent by the terminal user. In this embodiment, the first tv program center 2 sends an interactive prompt message while sending a tv signal to the tv program broadcasting terminal 1, and invites the viewer to vote for guests in the variety program, and superimposes the current number of guests and corresponding identification information (such as a heart-shaped identification set for attracting the viewer and having interest and beauty) on the tv picture through a rendering module of the tv program center for playing together. The television program broadcasting terminal 1 sends corresponding voting information to the television program center terminal 2 according to the prompted information, and the television program center terminal 2 receives the voting information of the audiences for counting and displays voting results. The television program center 2 may have a plurality of modes when sending the interactive prompt information, and the best mode is a mode of displaying in a program broadcasting area when the terminal broadcasts a program, that is, the television program broadcasting area 110. Some special information can be sent separately through the network, and the television program broadcasting terminal 1 receives the special information and displays the special information in the interactive information area 111.
In this embodiment, the specific process is as follows:
and step S1a, the television program center end adds the interactive prompt information into the program caption and superimposes the current ticket number information and the identification of the honored guest on the broadcast picture.
In step S2a, the tv program center 2 sends a tv signal to the tv program broadcasting terminal 1.
Step S3a, the television program broadcasting terminal 1 receives the television signal, and broadcasts in the television program broadcasting area of the display screen, i.e. the television program broadcasting area 110, so that the user can see the voting interaction prompt information and the current vote information of guests when watching the program.
Step S4a, the user of the television program broadcasting terminal 1 inputs information through the information input module 13 according to the interaction prompt information, and sends voting information to the television program center or the television station through the network.
Step S5a, the second information receiving and processing unit 210 of the television program center 2 receives the voting information, the second information receiving and processing unit 210 is connected to the data interface 212, the data interface 212 is an interface providing webservice service, the second information receiving and processing unit 210 is connected to other systems 22 of the television program center through the data interface 212, such as other systems of a subtitle system, a rendering system, and the like, and the second information receiving and processing unit 210 sends the received interactive information from the terminal user to the other systems through the data interface 212 to perform corresponding processing. In this embodiment, the received audience voting information is sent to a rendering system for statistics and processing.
Step S6a, the rendering system calculates the number of votes from the received voting information. And when the rendering system receives a certain amount of ticket number buttons, modifying the number of the honored guests in the broadcast picture, displaying the total number of the honored guests under the merged honored guest head portrait, and enabling the heart-shaped identifier to jump all the time.
And step S7a, judging whether the interaction in the program is finished, if not, continuing returning to the step S4a to carry out the interaction until the program interaction is finished. And if the interaction is finished, finishing the interactive information processing.
The interaction information in the first embodiment is audience voting information, and the other similar interaction form is that the audience scores guests. The processing process of the interactive information is similar to the voting of the audience, the audience transmits the scores given to the program players as first interactive information to a television station or a television program center, and the television station or the television program center receives and summarizes the scores through the second information receiving and processing unit 210 and then sends the scores to other systems through the data interface 212 to score the audience for post-processing.
Example two
Fig. 6 is a flowchart illustrating a second interactive information processing method according to an embodiment of the present invention. In this embodiment, the interactive information is interactive information between the television program center terminal 2 and the television program broadcasting terminal 1. The television program center terminal 2 sends a television signal to the television program broadcasting terminal 1 while broadcasting a certain art program, and simultaneously sends interactive prompt information to invite viewers to input comment information. The specific process is as follows:
step S1b, the tv program center 2 adds the interactive prompt information to the subtitles of a certain tv program.
In step S2b, the tv program center 2 sends a tv signal of a certain tv program to the tv program broadcasting terminal 1.
Step S3b, the television program broadcasting terminal 1 receives the television signal and broadcasts the television signal in the television program broadcasting area 110 of the display screen.
And step S4b, according to the interaction prompt information, the user sends comment information through the television program broadcasting terminal 1.
In step S5b, the second information receiving and processing unit 210 of the television program center 2 receives the comment information and sends it to the auditing module in the other system 22 through the data interface 212.
And step S6b, the auditing module audits the received comment information. Specifically, the director audits and checks valuable contents in the comment information through the audit module. Because the comment information sent by the television program broadcasting terminal 1 passes through the auditing module forwarded by the data interface 212, the comment information can be conveniently sorted by the director, and the workload of the director is greatly reduced.
And step S7b, the review information audited by the television program center, namely the feedback interaction information aiming at the first interaction information sent by the terminal, is loaded into the television program to be played in a subtitle mode. Specifically, the comment of the user is added under a playing picture in a rolling caption mode, or after the program is played, the comment information is played in a rolling screen at the end of a movie.
And step S8b, judging whether the interaction is finished, if not, continuing returning to the step S4b to carry out the interaction until the interaction of the program is finished. And if the program interaction is finished, finishing the interactive information processing.
In this embodiment, when receiving comment information of a viewer, the tv program center may further add a corresponding identifier to the broadcasted comment information according to the login information of the user. For example, for a user who has logged in, a nickname or avatar used when the user registers is added before his comment. By the method, the participation degree of the user is greatly improved, the threshold of a common user for watching television is reduced, and the viscosity of the user is increased.
EXAMPLE III
In this embodiment, the second interactive information broadcast and sent by the television program center terminal 2 to the television program broadcasting terminal 1 is advertisement link information or extended link information related to a broadcast program. The television program center 2 transmits the link information to the television program broadcasting terminal 1 through the network, and the television program broadcasting terminal 1 receives the link information and displays the link information in the interactive information area 111.
The link information may be advertisement link information related to the program. Such as a web shop link selling the same item of merchandise as the moderator's clothing, the items of guests, or the player's jerseys. After the webstore link is displayed in the interactive information area 111, the user clicks the link to send a web connection request for the link address, and after the connection is successful, the user can access the webstore. Without the need to: after watching interested television contents, remembering the brand of the commodity, then opening a computer, opening an online shopping platform, searching through keywords, finding a corresponding online store, and then placing an order for purchase. The invention provides a quicker and simpler purchasing mode for the user.
The link information may also be extended information related to the program. Such as an introduction of a spot associated with the program, an introduction of a television character, etc. Another way for such information is that the tv program center sends the brief introduction as push information to the terminal through the network, and displays the push information in the interactive information area 111 of the terminal. When a user watches a program, the understanding of the content of the program can be enhanced by looking at the introduction of the interactive information area.
Example four
Fig. 7 and 8 are schematic diagrams illustrating schematic structural diagrams of a television program broadcasting terminal and an interactive information processing system according to another embodiment of the present invention.
In this embodiment, the television program broadcasting terminal 1 further includes an instant message interaction unit 122 in addition to the foregoing structure. The system comprises an instant messaging interactive system server 3. The television program broadcasting terminal 1 receives the instant message from other television program broadcasting terminals 1 'forwarded by the instant message interaction system server 3 through the instant message interaction unit 122, and sends the instant message to the other television program broadcasting terminals 1' to the instant message interaction system server 3.
In this embodiment, when the terminal user watches the program through the television program broadcasting terminal 1, the instant message can be mutually sent to other television program broadcasting terminal 1' users by forwarding the message through the server through the instant message interaction system connected with the network. With respect to the interaction manner, there are many ways, such as creating a chat room in the interactive information area of the display screen, inviting friends to join, watching tv programs together and discussing in the chat room. Or enter a public chat room or forum for discussion with a common fan. Friends can be added and deleted, and a friend circle with common hobbies is established. Therefore, through the invention, the user can form a friend circle, a ball maze, a cartoon circle, a song maze, a star help group and an attention circle of a certain column by the television program, and discuss topics, chat and share commonly concerned together.
EXAMPLE five
Fig. 9 is a schematic diagram illustrating a structural principle of a program broadcasting system of a television program center in an interactive information processing system according to an embodiment of the present invention. The television program center 2 makes the material of the same television program recorded by different positions into a main picture video and one or more synchronous auxiliary picture videos. And one of the auxiliary picture videos is interacted with. For example, when the auxiliary screen video is produced, in the manner described in the first embodiment, the interactive prompt information, the number of votes of the audience, the number of votes obtained by the guests, and other information are superimposed on the auxiliary screen through the rendering module at the television program center end and played.
In this embodiment, the program broadcasting system 20 according to the present invention includes a material obtaining module 201, a program making module 202, a program transmission module 203, and a streaming media server 204.
The material obtaining module 201 obtains materials of the same television program recorded by a plurality of stations. During the recording of a program, multi-station shooting is performed, and valuable materials are reserved, such as: in the performance of the comprehensive art program, lenses with different visual angles, such as different angles, far and near machine positions and the like are adopted; in the comprehensive art program, the view angle of a guest at a certain position and some floral shots are particularly concerned. After shooting of each machine station is completed, a complete material is formed, the materials are stored in a certain position, such as a hard disk or a cloud material server, and the materials are identified through the ID number of a program. The material obtaining module 201 obtains materials of different machine positions of the same program by accessing the hard disks or the cloud material servers, and then sends the materials to the program making module 202.
The program production module 202 produces a main picture video and one or more synchronized auxiliary picture videos from the material of the same television program recorded by a plurality of stations. For live broadcasting, videos of different machine positions and different angles are broadcasted; for recording, two or more programs (the same integrated program, different viewing angles and different scenes) can be produced in the early stage. In the process of broadcasting the programs, one channel can only display the content of one program on one time line, and the content of different angles at the same time is recorded by multiple machine positions, so that the auxiliary picture video and the main picture video are synchronized, and the content of different angles is displayed. When the synchronous auxiliary picture video is produced, the television program center end adds the interactive prompt information into the program caption.
The program transmission module 203 digitally encodes the main picture video and the auxiliary picture video, and transmits a digital code stream formed after encoding to the streaming server 204. The streaming media server 204 allocates different IP addresses to the videos of different pictures of the same program. When a request of a user for a certain program is received, the video requested by the user can be determined by analyzing the IP address in the request, so that the corresponding video is sent to the terminal of the user in the form of data stream, that is, the television program broadcasting terminal 1.
The user may select a different picture video of the program, such as a main picture video or an auxiliary picture video through an interface provided by a web portal or a terminal application. When the main picture video is selected, the terminal watches a television program broadcast from the television program center terminal in a form similar to that of a mobile phone television, which is identical and synchronized with a program broadcast through a satellite and a cable network. When the auxiliary picture video is selected, a picture recorded by another station in time synchronization with the main picture video is played. If the viewer desires parameters for various interactions as described in the previous embodiments, the viewer may choose to have an interactive auxiliary view for viewing, and perform multiple interactions.
While embodiments in accordance with the invention have been described above, these embodiments are not intended to be exhaustive or to limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention and various embodiments with various modifications as are suited to the particular use contemplated. The scope of the invention should be determined from the following claims.
Claims (18)
1. A television program broadcasting terminal, comprising:
the display screen comprises a television program broadcasting area and an interactive information area;
the television program broadcasting module is used for receiving television signals and broadcasting the television signals through the television program broadcasting area of the display screen; and
and the first interactive information processing module is used for processing the interactive information and displaying the corresponding interactive information in an interactive information area of the display screen.
2. The television program broadcasting terminal according to claim 1, further comprising an information input module connected to the first interactive information processing module for inputting local first interactive information and sending the local first interactive information to the interactive information processing module.
3. The television program broadcasting terminal according to claim 2, wherein the first interactive information processing module comprises:
the first information receiving and processing unit is used for receiving second interactive information from a television program center end through a network and sending the second interactive information to an interactive information area of a display screen for displaying; and
and the first information sending and processing unit is connected with the information input module and sends the local first interactive information to a corresponding television program center end through a network.
4. The television program broadcasting terminal according to any one of claims 1 to 3, wherein the first interactive information processing module further comprises:
and the instant message interaction unit is used for sending instant messages to the instant message interaction system server or receiving the instant messages from the instant message interaction system server and outputting and displaying the sent or received instant messages in an interaction information area of a display screen.
5. An interactive information processing system in television program broadcasting, comprising:
a plurality of television program broadcast terminals according to any of claims 1 to 4 for receiving television signals from a television program central terminal and broadcasting them through the television program broadcast area of the display screen; receiving and displaying second interactive information from the television program center; sending first interactive information to the television program center terminal; and
the television program center terminal comprises:
the program broadcasting system is used for sending television signals to the television program broadcasting terminal; and
and the second interactive information processing module is used for sending second interactive information to the television program broadcasting terminal and receiving and processing the first interactive information from the television program broadcasting terminal.
6. The interactive information processing system in television program broadcasting according to claim 5, wherein said second interactive information processing module comprises:
the second information receiving and processing unit is used for receiving and processing the first interactive information from the television program broadcasting terminal through the network; and
and the second information sending and processing unit is used for sending second interactive information to the television program broadcasting terminal through the network.
7. The interactive information processing system in television program broadcasting according to claim 6, wherein said second interactive information processing module further comprises:
and the data interface is respectively connected with the second information receiving and processing unit and the second information sending and processing unit and is used for forwarding the first interactive information or receiving the processed second interactive information.
8. The interactive information processing system in television program broadcasting according to claim 5, further comprising:
and the instant message interaction system server is in network connection with the plurality of television program broadcasting terminals and is used for managing and forwarding the instant messages among the plurality of television program broadcasting terminals.
9. The interactive information processing system in television programming of claim 5, wherein said programming system comprises:
the material acquisition module is used for acquiring materials of the same television program recorded by a plurality of machine positions;
the program making module is connected with the material acquiring module and is used for making materials of the same television program recorded by a plurality of machine positions into a main picture video and one or more synchronous auxiliary picture videos; and
and the program transmission module is used for processing the main picture video and the auxiliary picture video into television signals with preset formats according to the requirements of the program broadcasting modes and respectively sending the television signals to the appointed positions.
10. The interactive information processing system in television program broadcasting according to claim 9, wherein the program broadcasting system comprises a streaming media server, and the streaming media server is configured to receive the digital code streams of the main picture video and the auxiliary picture video sent by the program transmission module, and send the main picture video or the auxiliary picture video to the television program broadcasting terminal that sent the user request in a digital code stream manner according to the user request.
11. An interactive information processing method based on the system of any one of claims 5-10, wherein the interactive information processing method comprises:
the television program center terminal sends a television signal to the television program broadcasting terminal and simultaneously sends second interactive information related to the television program;
the television program broadcasting terminal receives the television signal and broadcasts the television signal through a television program broadcasting area of a display screen; and
and the television program broadcasting terminal receives and displays the second interactive information.
12. The interactive information processing method of claim 11, wherein after the receiving and displaying the second interactive information by the television program broadcasting terminal, further comprising:
and sending first interactive information by the television program broadcasting terminal according to the second interactive information.
13. The interactive information processing method of claim 12, wherein the second interactive information comprises interactive prompt information or interactive feedback information;
and the television program center end receives the first interactive information, and performs corresponding processing according to the first interactive information to generate interactive feedback information.
14. The interactive information processing method of claim 13, further comprising the following steps after generating the interactive feedback information:
and checking user login information of the first interaction information used for generating the interaction feedback information, selecting corresponding user identification information according to the user login information, and adding the user identification information into the interaction feedback information.
15. The interactive information processing method according to claims 11-14, wherein before the tv program center sends the second interactive information to the tv program broadcasting terminal, the second interactive information is added to the subtitles in the tv signal, and the tv signal is sent to the tv program broadcasting terminal; after receiving the television signal, the television program broadcasting terminal displays the second interactive information in a television program broadcasting area of a display screen;
or,
the television program center terminal sends second interaction information to the television program broadcasting terminal through a network; and the television program broadcasting terminal receives the second interactive information through a network and displays the second interactive information in an interactive information area of a display screen.
16. The interactive information processing method of any one of claims 11-14, wherein when the second interactive prompt information includes rule information of voting, scoring or commenting, the corresponding first interactive information includes audience voting information, audience scoring information or audience commenting information; when the second interactive prompt message comprises advertisement link information related to a broadcast program or extended link information related to the broadcast program, the first interactive message comprises a network connection request for the link.
17. The interactive information processing method of any one of claims 11-14, further comprising the steps of:
establishing an instant message interactive group in an interactive information screen display area of the television program broadcasting terminal; and
and performing instant message interaction with the television program broadcasting terminal establishing instant message interactive communication through the instant message interaction group.
18. The interactive information processing method of any one of claims 11-14, wherein the television signal is an auxiliary picture television signal of a television program.
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| CN201610161815.7A CN105721923A (en) | 2016-03-21 | 2016-03-21 | Television program transmission terminal and interactive information processing method and system during broadcasting |
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