CN105678584A - Method and system for automatically matching advertisement templates - Google Patents
Method and system for automatically matching advertisement templates Download PDFInfo
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- CN105678584A CN105678584A CN201610009755.7A CN201610009755A CN105678584A CN 105678584 A CN105678584 A CN 105678584A CN 201610009755 A CN201610009755 A CN 201610009755A CN 105678584 A CN105678584 A CN 105678584A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/0277—Online advertisement
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Abstract
The invention relates to the field of internet advertising and provides a method and a system for automatically matching advertisement templates. According to the method, when a browser accesses a website, the browser sends an advertisement request to a server via a request link corresponding to a script code, wherein the advertisement request contains the size information of an advertisement position; and automatically matching the advertisement request with an advertisement template according to the size information of the advertisement position. The above advertisement template is pre-manufactured. Based on the method and the system, the full-size advertisement position can be conveniently covered for a customer. Meanwhile, the full-size coverage type advertisement production cost is reduced, and the advertisement manufacturing efficiency is improved.
Description
Technical field
The present invention relates to Internet advertising field, particularly relate to the method and system of a kind of Auto-matching advertisement formwork.
Background technology
Internet advertising is to throw in advertisement on network by web advertisement platform. Utilize the ad banner on website, text link, multimedia method, in the Internet publication or releasing advertisements, by a kind of advertising campaign mode of network delivery to Internet user. It is presently the most popular advertisement and throws mode, but owing to Internet advertising position size is numerous, when client throws in advertisement, if needing to accomplish the covering of full-scale advertisement position, then need to make tens even various sizes of advertisement formworks of hundreds of respectively, the covering advertisement formwork manufacture method cost accomplishing full-scale advertisement position at present is high and efficiency is low, it is impossible to meet the fast development of present the Internet media advertisement.
Summary of the invention
It is an object of the invention to provide the method and system of a kind of Auto-matching advertisement formwork, it is intended to solve the problems such as existing advertisement formwork cost of manufacture height is low with efficiency.
First aspect, a kind of method of Auto-matching advertisement formwork, said method comprising the steps of:
When browser access website, the hyperlink request corresponding by scripted code sends ad-request to server, comprises the dimension information of advertisement position in described ad-request;
One advertisement formwork of dimension information Auto-matching according to described advertisement position, described advertisement formwork makes in advance.
Further, the described matching process corresponding according to one advertisement formwork of dimension information Auto-matching of described advertisement position comprises the following steps:
S1, calculate advertisement position the ratio of width to height:
ra=wa/ha(1)
Wherein, waFor the width of advertisement position, haFor the height of advertisement position, raThe ratio of width to height for advertisement position;
Calculate the ratio of width to height of advertisement formwork:
rm=wm/hm(2)
Wherein, wmFor the width of advertisement formwork, hmFor the height of advertisement formwork, rmThe ratio of width to height of advertisement formwork;
Calculate the ratio between the ratio of width to height and the ratio of width to height of advertisement position of advertisement formwork:
R=rm/ra(3)
Wherein, R is the ratio between the ratio of width to height and the ratio of width to height of advertisement position of advertisement formwork, rmThe ratio of width to height of advertisement formwork, raThe ratio of width to height for advertisement position;
S2, judge that whether R value is more than 1, if so, takes R=1/R;
S3, selection R value are coupling advertisement formwork closest to the advertisement formwork corresponding to 1.
Further, after S3 step, also including coupling advertisement formwork is zoomed in and out, corresponding Zoom method comprises the following steps:
If R=1, then according to pantograph ratio, coupling advertisement formwork being carried out equal proportion convergent-divergent, described pantograph ratio is:
Sw=Sh=wa/wm(4)
Wherein, SwFor width pantograph ratio, ShFor height pantograph ratio, waFor the width of advertisement position, wmWidth for advertisement formwork;
If R < 1, then according to pantograph ratio, coupling advertisement formwork being carried out equal proportion convergent-divergent, described pantograph ratio is:
Sw=wa/wm,Sh=ha/hm(5)
Wherein, SwFor width pantograph ratio, ShFor height pantograph ratio, waFor the width of advertisement position, wmFor the width of advertisement formwork, haFor the height of advertisement position, hmHeight for advertisement formwork.
Further, described advertisement formwork makes in advance, and template of preparing advertising in advance comprises the following steps:
Dimension scale according to advertisement position, is divided into different size packets, and size packet includes: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy, and the packet of each size comprises again n the different subgroup of the ratio of width to height, and n is positive integer;
Described each subgroup is made respectively a set of template of preparing advertising respectively.
Further, the dimension information of described advertisement position specifically includes: wide and high; Described n takes 5, totally 30 subgroup advertisement formwork.
Further, described scripted code is specially javascript code.
Further, described javascript code includes two macro-variables, and described two macro-variables are used for Transfer Parameters, and described parameter is width and the height of advertisement position.
Second aspect, the system of a kind of Auto-matching advertisement formwork, described system includes: send request module and Auto-matching module;
Described transmission request module, for when browser access website, the hyperlink request corresponding by scripted code sends ad-request to server, comprises the dimension information of advertisement position in described ad-request;
Described Auto-matching module, for one advertisement formwork of dimension information Auto-matching according to described advertisement position, described advertisement formwork makes in advance.
Further, described Auto-matching module also includes: calculating sub module, judge submodule and select submodule;
Described calculating sub module, for calculating the ratio of width to height of advertisement position and the ratio of width to height of advertisement formwork, the ratio R between the ratio of width to height and the ratio of width to height of advertisement position according to the two ratio calculation advertisement formwork;
Described judgement submodule, is used for judging that whether R value is more than 1, if so, takes R=1/R;
Described selection submodule, for selecting R value to be coupling advertisement formwork closest to the advertisement formwork corresponding to 1.
Further, described system also includes advertisement formwork and makes module, and described advertisement formwork makes module and includes dividing submodule and making submodule;
Described division submodule, for the dimension scale according to advertisement position, being divided into different size packets, size packet includes: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy, the packet of each size comprises again 5 different subgroups of the ratio of width to height, altogether 30 subgroups;
Described making submodule, for making a set of template of preparing advertising respectively respectively to described each subgroup.
Beneficial effect: the method for the Auto-matching advertisement formwork of the present invention includes when browser access website, the hyperlink request corresponding by scripted code sends ad-request to server, comprises the dimension information of advertisement position in described ad-request; One advertisement formwork of dimension information Auto-matching according to described advertisement position, described advertisement formwork makes in advance. The method facilitates client to accomplish the covering of full-scale advertisement position, reduces again the ad production cost of full-scale covering simultaneously, improves the make efficiency of advertisement.
Accompanying drawing explanation
Fig. 1 is the method flow diagram of the Auto-matching advertisement formwork that one embodiment of the invention provides;
Fig. 2 is the matching process flow chart that one embodiment of the invention provides;
Fig. 3 is the system construction drawing of the Auto-matching advertisement formwork that one embodiment of the invention provides;
Fig. 4 is the sub modular structure figure of the Auto-matching module that one embodiment of the invention provides;
Fig. 5 is the sub modular structure figure that the advertisement formwork that one embodiment of the invention provides makes module.
Detailed description of the invention
In order to make the purpose of the present invention, technical scheme and advantage clearly understand, below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.
Fig. 1 illustrates the method flow of the Auto-matching advertisement formwork that one embodiment of the invention provides, and the method comprises the following steps:
S101, when browser access website, the hyperlink request corresponding by scripted code sends ad-request to server, comprises the dimension information of advertisement position in described ad-request.
In this step, when using browser access website, according to the scripted code pre-set, i.e. javascript code, this scripted code has backstage to generate. This javascript code includes two macro-variables, is specifically defined as width and height, for transmitting width and the high parameter of advertisement position. Utilizing scripted code, website can send ad-request to server, comprises the dimension information (i.e. the width of advertisement position and height) of advertisement position in ad-request.
S102, one advertisement formwork of dimension information Auto-matching according to described advertisement position, described advertisement formwork makes in advance.
In this step, after server receives ad-request, the advertisement formwork that can make in advance according to dimension information (width of advertisement position and the height) Auto-matching of advertisement position.
Template of preparing advertising in advance is specially the dimension scale according to advertisement position, it is divided into different size packets, size packet includes: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy, and the packet of each size comprises again 5 different subgroups of the ratio of width to height, for 30 subgroups. Advertisement formwork size is in Table 1.
Table 1 is advertisement formwork size
Can also being more subgroup, determine according to the needs of the size of advertisement position, quantity limit at this; Described each subgroup makes a set of template of preparing advertising respectively respectively, and namely 30 subgroups make 30 set advertisement formworks, and the size so making advertisement formwork is more, has had more selection for client.
By above method step, can completing the Auto-matching advertisement formwork of the advertisement position of website, advertisement formwork has sizes, to guarantee the full-scale covering of advertisement position.
It addition, according to the corresponding matching process of one advertisement formwork of dimension information Auto-matching of advertisement position, as in figure 2 it is shown, the method comprises the following steps:
S201, calculate the ratio of width to height of the ratio of width to height of advertisement position and advertisement formwork, the ratio R between the ratio of width to height and the ratio of width to height of advertisement position according to the two ratio calculation advertisement formwork.
Calculate the ratio of width to height of advertisement position:
ra=wa/ha(1)
Wherein, waFor the width of advertisement position, haFor the height of advertisement position, raThe ratio of width to height for advertisement position;
Calculate the ratio of width to height of advertisement formwork:
rm=wm/hm(2)
Wherein, wmFor the width of advertisement formwork, hmFor the height of advertisement formwork, rmThe ratio of width to height of advertisement formwork;
Calculate the ratio between the ratio of width to height and the ratio of width to height of advertisement position of advertisement formwork:
R=rm/ra(3)
Wherein, R is the ratio between the ratio of width to height and the ratio of width to height of advertisement position of advertisement formwork, rmThe ratio of width to height of advertisement formwork, raThe ratio of width to height for advertisement position.
S202, judge that whether R value is more than 1, if so, takes R=1/R.
In this step, it is necessary first to judge that whether the ratio R between the ratio of width to height of advertisement formwork and the ratio of width to height of advertisement position is more than 1, if whether R more than 1, then R=1/R. As R > 1 time, just allow the value of R be set to 1/R, such R never just is greater than 1. Such as during R=2, then allow R=1/2.
S203, selection R value are coupling advertisement formwork closest to the advertisement formwork corresponding to 1.
Owing to above-mentioned steps is to take 30 advertisement formworks, so 30 R values can be calculated respectively, it is designated as respectively: R (1), R (2), ..., R (30), therefrom select one closest to 1 value R (N), N represents one of them of the advertisement formwork of 1-30, and namely that corresponding for N advertisement formwork is the matching template needed.
Fig. 3 illustrates the system of the Auto-matching advertisement formwork that further embodiment of this invention provides, and this system 30 includes: send request module 31 and Auto-matching module 32;
Sending request module 31, for when browser access website, the hyperlink request corresponding by scripted code sends ad-request to server, comprises the dimension information of advertisement position in described ad-request; Auto-matching module 32, for one advertisement formwork of dimension information Auto-matching according to described advertisement position, described advertisement formwork makes in advance.
Additionally Auto-matching module also includes some submodules, and as shown in Figure 4, Auto-matching module 40 also includes: calculating sub module 41, judge submodule 42 and select submodule 43; Calculating sub module 41, for calculating the ratio of width to height of advertisement position and the ratio of width to height of advertisement formwork, the ratio R between the ratio of width to height and the ratio of width to height of advertisement position according to the two ratio calculation advertisement formwork; Judge submodule 42, be used for judging that whether R value is more than 1, if so, takes R=1/R; Select submodule 43, for selecting R value to be coupling advertisement formwork closest to the advertisement formwork corresponding to 1.
The system of Auto-matching advertisement formwork also includes advertisement formwork and makes module, includes dividing submodule and making submodule as it is shown in figure 5, this advertisement formwork makes module 50;
Divide submodule 51, for the dimension scale according to advertisement position, being divided into different size packets, size packet includes: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy, the packet of each size comprises again 5 different subgroups of the ratio of width to height, altogether 30 subgroups;
Make submodule 52, for described each subgroup being made respectively a set of template of preparing advertising respectively.
System in the present embodiment is based on two aspects under same inventive concept with the method for Auto-matching advertisement formwork in previous embodiment, above method implementation process is being done detailed description, so those skilled in the art can according to the structure of the system being well understood in this enforcement described above and implementation process, succinct for description, just repeats no more at this.
In sum, from different embodiments it can be seen that use the method and system, it is possible to facilitate client to accomplish the covering of full-scale advertisement position, reduce again the ad production cost of full-scale covering, improve the make efficiency of advertisement simultaneously.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all any amendment, equivalent replacement and improvement etc. made within the spirit and principles in the present invention, should be included within protection scope of the present invention.
Claims (10)
1. the method for an Auto-matching advertisement formwork, it is characterised in that said method comprising the steps of:
When browser access website, the hyperlink request corresponding by scripted code sends ad-request to server, comprises the dimension information of advertisement position in described ad-request;
One advertisement formwork of dimension information Auto-matching according to described advertisement position, described advertisement formwork makes in advance.
2. the method for Auto-matching advertisement formwork according to claim 1, it is characterised in that the described matching process corresponding according to one advertisement formwork of dimension information Auto-matching of described advertisement position comprises the following steps:
S1, calculate advertisement position the ratio of width to height:
ra=wa/ha(1)
Wherein, waFor the width of advertisement position, haFor the height of advertisement position, raThe ratio of width to height for advertisement position;
Calculate the ratio of width to height of advertisement formwork:
rm=wm/hm(2)
Wherein, wmFor the width of advertisement formwork, hmFor the height of advertisement formwork, rmThe ratio of width to height of advertisement formwork;
Calculate the ratio between the ratio of width to height and the ratio of width to height of advertisement position of advertisement formwork:
R=rm/ra(3)
Wherein, R is the ratio between the ratio of width to height and the ratio of width to height of advertisement position of advertisement formwork, rmThe ratio of width to height of advertisement formwork, raThe ratio of width to height for advertisement position;
S2, judge that whether R value is more than 1, if so, takes R=1/R;
S3, selection R value are coupling advertisement formwork closest to the advertisement formwork corresponding to 1.
3. the method for Auto-matching advertisement formwork according to claim 2, it is characterised in that after S3 step, also includes coupling advertisement formwork is zoomed in and out, and corresponding Zoom method comprises the following steps:
If R=1, then according to pantograph ratio, coupling advertisement formwork being carried out equal proportion convergent-divergent, described pantograph ratio is:
Sw=Sh=wa/wm(4)
Wherein, SwFor width pantograph ratio, ShFor height pantograph ratio, waFor the width of advertisement position, wmWidth for advertisement formwork;
If R < 1, then according to pantograph ratio, coupling advertisement formwork being carried out equal proportion convergent-divergent, described pantograph ratio is:
Sw=wa/wm,Sh=ha/hm(5)
Wherein, SwFor width pantograph ratio, ShFor height pantograph ratio, waFor the width of advertisement position, wmFor the width of advertisement formwork, haFor the height of advertisement position, hmHeight for advertisement formwork.
4. the method for Auto-matching advertisement formwork according to claim 1, it is characterised in that described advertisement formwork makes in advance, and template of preparing advertising in advance comprises the following steps:
Dimension scale according to advertisement position, is divided into different size packets, and size packet includes: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy, and the packet of each size comprises again n the different subgroup of the ratio of width to height, and n is positive integer;
Described each subgroup is made respectively a set of template of preparing advertising respectively.
5. the method for Auto-matching advertisement formwork according to claim 4, it is characterised in that the dimension information of described advertisement position specifically includes: wide and high; Described n takes 5, totally 30 subgroup advertisement formwork.
6. the method for Auto-matching advertisement formwork according to claim 1, it is characterised in that described scripted code is specially javascript code.
7. the method for Auto-matching advertisement formwork according to claim 6, it is characterised in that described javascript code includes two macro-variables, said two macro-variable is used for Transfer Parameters, and described parameter is width and the height of advertisement position.
8. the system of an Auto-matching advertisement formwork, it is characterised in that described system includes: send request module and Auto-matching module;
Described transmission request module, for when browser access website, the hyperlink request corresponding by scripted code sends ad-request to server, comprises the dimension information of advertisement position in described ad-request;
Described Auto-matching module, for one advertisement formwork of dimension information Auto-matching according to described advertisement position, described advertisement formwork makes in advance.
9. the system of Auto-matching advertisement formwork according to claim 8, it is characterised in that described Auto-matching module also includes: calculating sub module, judge submodule and select submodule;
Described calculating sub module, for calculating the ratio of width to height of advertisement position and the ratio of width to height of advertisement formwork, the ratio R between the ratio of width to height and the ratio of width to height of advertisement position according to the two ratio calculation advertisement formwork;
Described judgement submodule, is used for judging that whether R value is more than 1, if so, takes R=1/R;
Described selection submodule, for selecting R value to be coupling advertisement formwork closest to the advertisement formwork corresponding to 1.
10. the system of Auto-matching advertisement formwork according to claim 8 or claim 9, it is characterised in that described system also includes advertisement formwork and makes module, described advertisement formwork makes module and includes dividing submodule and making submodule;
Described division submodule, for the dimension scale according to advertisement position, being divided into different size packets, size packet includes: the layout of a page without columns, banner, hyphen width, rectangle, the short vertical scroll of painting or calligraphy and the vertical scroll of painting or calligraphy, the packet of each size comprises again 5 different subgroups of the ratio of width to height, altogether 30 subgroups;
Described making submodule, for making a set of template of preparing advertising respectively respectively to described each subgroup.
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| CN108897826A (en) * | 2018-06-22 | 2018-11-27 | 上海哔哩哔哩科技有限公司 | Banner picture rapid generation, system and storage medium |
| CN108985812A (en) * | 2017-06-02 | 2018-12-11 | 北京京东尚科信息技术有限公司 | Method, apparatus, electronic equipment and readable medium for advertising display processing |
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Application publication date: 20160615 |