CN105247915A

CN105247915A - Contextually aware relevance engine platform

Info

Publication number: CN105247915A
Application number: CN201480027552.XA
Authority: CN
Inventors: 迈克尔·A·克尔; 戴维德·斯泰瓦特
Original assignee: Individual
Current assignee: Individual
Priority date: 2013-03-15
Filing date: 2014-03-14
Publication date: 2016-01-13
Anticipated expiration: 2034-03-14
Also published as: CN105247915B; EP2974436A4; WO2014144760A1; EP2974436A1

Abstract

A contextually aware relevance engine platform system and method is described. The system or method includes a plurality of beacons disposed within a physical premises characterized by each beacon transmitting a signal containing identifying information. An indoor positioning means receives a plurality of measured reference points that include a measured beacon identifier and a measured signal strength. The indoor positioning means applies the measured reference points to generate a plurality of calculated signal strength values for at least one detected beacon. At least one indoor geofence is associated with physical premises. The indoor geofence is also associated with some of the calculated signal strength values. The wireless device is communicatively coupled to the indoor positioning means and receives at least one beacon identifier and at least one beacon signal strength, when the wireless device is in or near the physical premises. The indoor positioning means determines that the wireless device is within at least one indoor geofence by comparing the received beacon identifier and the received beacon signal strength with the calculated signal strength values corresponding to the detected beacon.

Description

Context-sensitive is associated engine platform

Technical field

The present invention relates to a kind of context-sensitive to be associated engine platform.In particular, the present invention relates to a kind of context-sensitive beacon being used for indoor positioning to be associated engine platform system and method thereof.

Background technology

SoLoMo (Social, LocalandMobile=SoLoMo; Social, local and mobile) be social networks by mobile marketing strength and the combining of the business based on this locality and company.There is mobile site and present and for local business, become pressureization, to be connected to the client in the direct region of business.The number of users and the participation thereof that such as push away the social media website of special and face book etc. grow steadily in the past few years.By 2012, push away special had close to 1.4 hundred million U.S. user and face book monthly have 8.45 hundred million active user.

Strength based on this locality marketing has become SoLoMo actuating force behind.When client provides their address or allows certain company to know their position by panel computer or smart phone, they receive the marketing based on this locality by the moving advertising on such as Groupon, LivingSocial, GoogleOffers or SCVNGR website or domestic transaction.Estimate 2013 by use total value be 2,400,000,000 7,000 ten thousand mobile coupons, relative to 2009 use 200,000 tool show a marked increase.

In addition, the revolution of smart phone forms imprint to mortar retailer shop and gambling house.For retail, " commodity exhibition room " result is one of significant challenge affecting entity bottom line.Ecommerce sales volume continues to increase, and such as fourth quarter in 2012 increases 15.8% sales volume relative to fourth quarter in 2011, although ecommerce sales volume only accounts for 5.2% of total sales volume (U.S. is $ 4.4T).

Gambling house property right is equally just impacted.For entity gambling house property right, nearest 2011 Ministry of Justice's suggestions show the movable beginning in the U.S. of Internet gambling.As a result, entity gambling house property right needs to develop one and comprises i lottery industry (iGaming) strategy that " application " develops and smart phone is integrated.

But, these Mobile solution and the problem of search content can be that terminal use was receiving the bombing of multi information.Therefore, smartphone user does not spend the obviously more time, uses application 39 minutes and used 37 minutes at 2011 one day at 2012 one day.Apple has 775 in its application shop, and 000 application and GooglePlay try hard to catch up, but seldom have application to capture any significant of client's attentiveness and share in those application.

Mobile device and content sustainable growth, make this problem become: how the content regions in the ocean of so many information can be separated order of priority by mobile marketing business? in simple terms, marketer must seek help from context.

But, be difficult to find context in mobile setting.Such as, context is not really present in mobile search.Mobile search is a kind of processing procedure based on " drawing ", and it needs input characters, wait-for-response and repeat this circulation until identify related content.All these expends time in and fortune very much, because subscriber data and current condition are also not all as the factor considered in search.

Performance-based objective in mobile search is valuable.Understanding client browses recently, watch and the content of on-line purchase is certainly useful.But, performance-based objective only with the behavior in past about and the same conditions and environment cannot considering to be correlated with mobile subscriber, namely current condition (or value) and various subscriber data.

As a kind of gap-fill measure, marketer has started to rely on the suggestion from " friend " in their social networks.But these suggestions are general and not all relevant with current location to the current active of user.They do not consider based on time, subscriber data, conditions and environment that current interest is relevant with recommendation yet.

Therefore, content (comprising interactive content) must evolution and become context drive or context-sensitive.

Summary of the invention

This document describes that a kind of context-sensitive is associated engine platform system and method thereof.This system and method comprises the multiple beacons be placed in physics place, and it is characterized in that, each beacon all launches the signal comprising identification information.Indoor positioning device receives the reference point comprising multiple measurements of the beacon identifier of measurement and the signal strength signal intensity of measurement.The reference point measured of indoor positioning application of installation generates the signal strength values of multiple calculating for beacon that at least one detects.At least one indoor geography fence is relevant to physics place.The signal strength values that this indoor geography fence also calculates with some is associated mutually.When this wireless device be positioned at this physics place or close to this physics place time, wireless device communication coupling is with indoor positioning device communicative couplings and receive at least one beacon identifier and at least one beacon signal intensity.With the signal strength values of the calculating corresponding to the beacon detected, this indoor positioning device just can determine that this wireless device is positioned at least one indoor geography fence by relatively more received beacon identifier and received beacon signal intensity.

In the embodiment that an example illustrates, indoor positioning device comprises indoor positioning module.In the embodiment that further example illustrates, this indoor positioning module is associated with wireless device.In the embodiment that another example illustrates, this indoor positioning module is associated with server.In the embodiment that further example illustrates, this indoor positioning module is associated with letter newsstand, slot machine (slotmachine), game console or interactive digital billboard.

In addition, the embodiment that example the illustrates database that can to comprise with multiple subscriber data be feature, wherein each subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with this map.This database can be placed in one of them of wireless device, server, letter newsstand, slot machine (slotmachine), game console or interactive digital billboard.

Moreover, the embodiment that example illustrates can comprise relevance module, be configured to define at least one the indoor geography fence in this map or at least one outdoor geography fence, generate indoor at least one content item and this geography fence or the relevant relevance of outdoor geography fence, and enter in response to wireless device or leave indoor geography fence or at least one content item is transferred to this wireless device by outdoor geography fence.This relevance module can be placed in one of them of wireless device, server, letter newsstand, slot machine (slotmachine), game console or interactive digital billboard.

In the embodiment that another example illustrates, at least one user property is associated with at least one content item and this content item is communicated to the wireless device of shared same subscriber attribute by relevance module.In the embodiment that an example illustrates again, at least one time range is associated with at least one content item by relevance module, it further is characterized in that, this content item is communicated to this wireless device in this time range relevant to this content item and the indoor geography fence be associated with this content item or outdoor geography fence.In the embodiment that still further example illustrates, relevance module when this wireless device enters or leaves this indoor geography fence or outdoor geography fence, relevance module according to geography fence in given chamber or outdoor geography fence filter communications to multiple content items of this wireless device.

In the embodiment that example illustrates, this relevance module is that the first content item in multiple content item distributes father's display level also for the second content item in multiple content item distributes a sub-display level, it is characterized in that, show before the second content item that the sub-display level of first content Xiang Yu be associated is associated with father's display level.

In the embodiment that further example illustrates, this context-sensitive is associated, and engine platform system or method comprise at least one the group attribute shared by the two or more subscriber datas in multiple subscriber data, a particular group attribute is associated in specific content item and content transmission module by multiple content relation, each content relation, filter multiple content item based on group attribute and the content item of filtration is shown in this wireless device.

In the embodiment that still further example illustrates, be associated engine platform system or method of this context-sensitive comprises initial phase relating value, and its instruction content item is to the applicability of group attribute.In addition, the system that illustrates of example or method can comprise and evaluating based on the content rating of user's response transmission to the response of one or more content items of wireless device.In addition, example illustrate system or method comprise the filtering content item of content-based ranking correlation upgrade.

In the embodiment that another example illustrates, be associated engine platform system or method of this context-sensitive comprises content transmission module, it when Wireless Telecom Equipment is positioned at indoor geography fence or outdoor geography fence or neighbouring time Content of Communication item.The system and method that this example illustrates also can comprise ranking module, and it carries out rank based on the position of wireless device and subscriber data to its each content item, and it is characterized in that, the content links of described content transmission module transmission rank.In addition, the system of this example explanation or the feature of method are that this content item changes for each indoor geography fence or outdoor geography fence.Still further the system that illustrates of this example or method can comprise response input, and it received by the wireless device corresponding to one of them content item, and wherein the rank of content item inputs based on response and changes.In addition, the system that illustrates of this example or method characteristic are that the rank of the content item corresponding to geography fence or outdoor geography fence in given chamber changes based on this response input.

Still further, the system that this example illustrates or method can comprise display just selection input on the wireless device, it is characterized in that, describedly just selecting to input with the selection of content item or well rank is relevant, wherein when this is just selecting selected selecting, at least one point value is being added into this related weighing value just selecting to input.Further, the system that this example illustrates or method can comprise display negative selection input on the wireless device, it is characterized in that, described negative selection input does not have the negative rank of chosen content item or content item relevant to user, wherein when this negative selection is by selection, at least one point value cuts the related weighing value of input from negative selection.

In the embodiment that another example illustrates, be associated engine platform system or method of this content erotic comprises the static interactive digital billboard being communicatively coupled to network, it is characterized in that, this static interactive digital billboard is placed in map and static to content item and this interactive digital billboard is associated.In the embodiment that another example illustrates, this static interactive digital billboard associates with geography fence in given chamber or outdoor geography fence and this static interactive digital billboard is characterized in that further, this wireless device is made to receive at least one static interactive digital billboard content item, make when this wireless device enters geography fence or outdoor geography fence in given chamber that interactive digital billboard static with this be associated, this wireless device can by mutual with the content item of this static interactive digital billboard and control this static interactive digital billboard.

In the embodiment that still further example illustrates, be associated engine platform system or method of this context-sensitive comprises the content item generated by the user of the first wireless device communication, and the content item that wherein this user generates is propagated in indoor geography fence or outdoor geography fence.In the embodiment that another example illustrates, when the first wireless device is positioned at this indoor geography fence or outdoor geography fence, the content item that user generates is generated by the first wireless device.The system and method embodiment that further example illustrates comprises the second wireless device, and it can check the content that user generates and the response user input providing the content generated user to carry out rank.In the embodiment that still further example illustrates, when this second wireless device enters or leave this indoor geography fence or outdoor geography fence, this second wireless device can check the content that user generates.

In the embodiment that another example illustrates, this content item can be rendered as the news feed in smart phone application, and it is characterized in that, when user enters or leave indoor geography fence or outdoor geography fence, this content item independently changes.In the embodiment that another example illustrates, the content item that this example illustrates is presented among all interactive digital billboard in gambling house smart mobile phone application, gambling house loyalty program, casino game, slot machine (slotmachine), game console, letter newsstand or gambling house, it is characterized in that, when user enters or leave indoor geography fence or outdoor geography fence, this content item independently changes.

The unrestriced mode by example, the content item that this example illustrates comprises alphanumeric text, video, audio frequency, image, menu, smart phone application, hyperlink, the link to URL, the link to another content item, link to another content item, reward voucher, advertisement, menu of ordering dishes, label, smart phone application, plays or list.

In addition, be associated engine platform system or method of this context-sensitive can be included in the fixation of sensor be communicatively coupled in the physics place of network, it is characterized in that, described fixation of sensor receives and comprises the beacon identifier of measurement and be communicated to multiple witness marks of the measure signal intensity of putting for indoor positioning.In addition, this example illustrate system or method can comprise slot machine (slotmachine), game console, letter newsstand or there is the interactive digital billboard of beacon or transducer.

Accompanying drawing explanation

The present invention obtains more complete understanding by by reference to the following accompanying drawing being illustrative rather than definitive thereof object.Accompanying drawing comprises:

Fig. 1 shows the high-grade system block diagram with the CARE platform of multiple systems interface.

Fig. 2 shows the context-sensitive that example illustrates and to be associated engine (CARE) platform.

Fig. 3 shows more generally representing of the context level of CARE platform.

Fig. 4 shows the service based on cloud comprising this CARE platform that example illustrates.

Fig. 5 shows the electric assembly of the wireless device that example illustrates.

Fig. 6 shows the multiple transducers that can be used for received communication to the response of CARE platform and input.

Fig. 7 shows line equipment that dynamical entry content delivery to example illustrates by a kind of CARE platform and makes this wireless device can control the example system of display.

Fig. 8 shows the example system that a kind of wireless client device generates dynamical entry.

Fig. 9 shows a kind of game machine or digital billboard and generates dynamic MADGUI entrance and the system that illustrates of the example this MADGUI being communicated to server and subsequently MADGUI being passed to wireless device.

Figure 10 show a kind of server generate dynamic MADGUI entrance and this MADGUI that communicates to client device and the system of network indicator being operatively coupled to display control module.

Figure 11 A shows the directional content transmission system block diagram illustrated according to the first embodiment example.

Figure 11 B shows the directional content transmission system block diagram illustrated according to the second embodiment example.

The content item editing machine that the example that Figure 12 shows content-management interface illustrates.

Figure 13 shows the relevance interface that example illustrates.

Figure 14 shows the positional interface that example illustrates.

Figure 15 shows the network object layout interface that example illustrates.

Figure 16 shows the geography fence establishment interface that example illustrates.

Figure 17 shows the geography fence relevance interface that example illustrates.

Figure 18 shows the display layout interface that example illustrates.

Figure 19 shows the display geography fence associated interface that example illustrates.

The system block diagram that the example that Figure 20 shows the position detecting system based on beacon network being applicable to wireless device illustrates.

Figure 21 A-21D shows the illustrated example that the beacon signal received according to wireless device determines location of wireless devices.

Figure 22 shows the flow chart illustrated for transmitting targeted content to the example of the method for user.

Figure 23 shows the system block diagram being applicable to wireless device and illustrating based on the example of the position detecting system of beacon and sensor network.

The system block diagram that the example that Figure 24 shows the position detecting system based on beacon and the enable sensor network of beacon being applicable to wireless device illustrates.

Figure 25 shows the virtual reference dot grid that example illustrates.

Figure 26 shows the virtual reference point that example illustrates.

Figure 27 shows the flow chart that the example for the method for generating virtual reference point illustrates.

Figure 28 shows for using virtual reference point to determine the flow chart that the example of the method for location of wireless devices illustrates.

Figure 29 shows the relevant interface that example illustrates.

Figure 30 shows the database list item that the example for subscriber data illustrates.

Figure 31 shows the database list item that the example for set of properties illustrates.

Figure 32 shows the database list item that the example that user ID is associated with set of properties illustrates.

Figure 33 shows and to be associated with set of properties by content item and to be the database list item that example that this is associated with storing related weighing value illustrates.

Figure 34 shows content to being associated with location identifier and be the database list item that example that this is associated with storing related weighing value illustrates.

Figure 35 A shows and to be associated with set of properties by time term and to be the database list item that example that this is associated with storing related weighing value illustrates.

Figure 36 shows according to the first embodiment for adjusting the flow chart of the example explanation of the method for related weighing value.

Figure 37 shows according to the second embodiment for adjusting the flow chart of the example explanation of the method for related weighing value.

Figure 38 shows according to the 3rd embodiment for adjusting the flow chart of the example explanation of the method for related weighing value.

Figure 39 shows according to the 4th embodiment for adjusting the flow chart of the example explanation of the method for related weighing value.

" user content " page that the example that Figure 40 shows equipment content interface illustrates.

The user content input page that the example that Figure 41 shows equipment content interface illustrates.

" Info " page that the example that Figure 42 shows equipment content interface illustrates.

" All " page that the example that Figure 43 shows equipment content interface illustrates.

The map page that the example that Figure 44 shows equipment content interface illustrates.

Figure 45 shows the subscriber data interface that example illustrates.

Figure 46 shows the time series chart of the related weighing value for certain content link.

Figure 47 shows the content requests for certain content link exceeding specific date scope.

Figure 48 shows the thermal map of the request amount according to position.

Figure 49 shows the thermal map clicked according to the content by mutual rate of position.

Embodiment

It will be appreciated by those of ordinary skill in the art that following description is Illustrative and does not restrict in any way.Have benefited from the disclosure, those skilled in the art will be easy to other embodiment understanding institute's claimed subject matter.

Context-sensitive described herein be associated engine (CARE) related content is supplied to user and when terminal use less or do not have user to input by " propellings movement " related content to terminal use and strengthen he Mobile solution experience.In the embodiment that example in this paper illustrates, namely serve the mutual of (PAAS) solution by combination subscriber data, outdoor positioning, indoor positioning, geography fence and the track user engine platform that to be associated with illustrative context sensitivity, content correlation engine creates the experience of " context-sensitive ".

The context-sensitive described herein engine (CARE) that is associated supports multiple different product or service, and the news feed being such as referred to as the context-sensitive of MADGUI is referred to as.This context-sensitive news feed is also referred to as " dynamical entry ", its position-based and subscriber data and change.This CARE platform is also supported interactive digital billboard ability and is supported based on contiguous social networks.In addition, this CARE platform support and the game of winning victory by chance, the game of winning victory by skill or its combine integrated.

For enterprise-level application, this context-sensitive engine (CARE) that is associated makes enterprise to control Customer Experience and protects the privacy of customer data.In addition, this CARE platform can be configured to the mobile content managing and change based on indoor location and a large number of users data.In addition, this CARE platform is supported the API system integration and is protected privacy of user.

The be associated operation of engine (CARE) of this context-sensitive can be used as the solution based on place, the solution based on cloud or mixing Platform Solution.In the enterprise implement example that example illustrates, this context-sensitive engine that is associated makes enterprise to control Customer Experience and protects the confidentiality of enterprise customers data.

In operation, this example illustrate context-sensitive be associated engine (CARE) manage mobile content and position-based (indoor or outdoors) and subscriber data to provide this content.

Related content is provided to be the single challenge that CARE platform is solving in real time based on user task.Mobile search and mobile social restriction are overcome by subscriber data, indoor geography fence, outdoor geography fence, local content and local social groups being combined in the Platform Solution that controlled by terminal use community and enterprise customers.

Communities of users and enterprise customers are in the optimum position of the demographic data understanding their community, and communities of users and enterprise customers are pushed to the driver's seat by CARE Platform Solution.This CARE platform very trusts indoor positioning, because indoor sensitiveness is the essential elements of context-sensitive.It should be noted that terminal use has the clear-headed hourage of 80% to spend in indoor.Indoor location sensitivity also further insight is provided in terminal use activity and task in.The indoor geography fence defined by terminal use and enterprise customers is set up in proposed indoor positioning engine support.

This CARE platform also supports that content is described, and enterprise customers can be obtained and the mating of the high likelihood of subscriber data and indoor geography fence, therefore obtain the high likelihood providing related content.This CARE platform becomes with mobile social groups intersection.

Result be related content by real-time Transmission to wireless device and/or display.In addition, Real-time Feedback can be obtained from wireless device and/or display.In addition, this CARE platform is supported to carry out real-time Suitable content based on the feedback of terminal use.

With reference now to Fig. 1, show the high-grade system block diagram with the CARE platform of multiple systems interface.CARE platform 100 comprises engine of positioning 102, Content Management System 104 and ranking module 106.Content associates with specific geographic fence by this Content Management System, is referred to as content bubble (CONTENTBUBBLE).In the embodiment that example illustrates, ranking module 106 is referred to as related proxy (RELEVANCEAGENT).

In the embodiment that example illustrates, CARE platform 100 by Mobile solution for mobile subscriber provides the selectivity controlled based on indoor location and outdoor location, user to add subscriber data, comprises real-time, the related content of the Real-time Feedback content that content associates with indoor geography fence described and from user.

The configuration of this CARE platform 100 has business system 108 interface, such as accounting system, enterprise resource planning, transaction system, loyalty program, customer relation associated system, payment system, employee's bucking-out system, medical system, electronic health record system, hospital system, safety system, calendar system, social networks, games system, other Content Management System and other this type of business system.

This CARE platform 100 can realize the system based on cloud, the system based on place or mixed cloud system.When with public the Internet interface, this CARE platform resides in cloud fire compartment wall or based on the fire compartment wall in place or and combination in any.

This CARE platform 100 and multiple client device communications, they are more generally also referred to as network object.Network object also comprises can by the passive of networking client identification and/or active electronic devices.

The feature that the example of this CARE platform illustrates comprises the indoor map presenting the indoor location comprising specific user; Local content is associated to specific user's data; With existing CRM Customer Relationship Management (CRM) system after enterprise firewall or credit system integrated; Use the new set of the attribute obtained from realtime market investigation to set up abundant subscriber data; Support the foundation of indoor content bubble (indoor geography fence),--make, when wearing out content bubble, content links to be pushed to the Mobile solution of user; The user in certain content bubble is allowed to generate they self content; When without the need to sharing model with large-scale social networks, allow user to issue these models in content bubble; The ranking module being also referred to as related proxy (RELEVANCEAGENT) is used to carry out rank based on indoor location, subscriber data and the feedback from similar users to the content links that property right (property) generates; By related content link push to the dynamical entry page being referred to as movable independent dynamic graphical user interface (or MADGUI),--make this MADGUI ^tMreceive real-time automatic name arranging and only need a little or input without the need to user; Utilize url management platform, it utilize existing content with MADGUI ^tMadvertising platform Seamless integration-; Only based on correlation, the content that the content of attribute drive and user generate is merged; Control from MADGUI ^tMthe digital billboard of smart phone client, makes user can walk close to network indicator and controls from MADGUI ^tMthe display of smart phone client; With digital banner system, slot machine (slotmachine), Set Top Box and other this type of display system interface; And generate real-time commercial analysis based on conversion, ranking, indoor positioning, subscriber data and user feedback.

With reference to figure 2, show the context-sensitive that a kind of example illustrates and to be associated engine (CARE) platform.The CARE platform 200 that this example illustrates comprises multiple different module.First three module comprises indoor positioning engine 202, content bubble management system 204 and is referred to as the ranking module 206 of related proxy (RELEVANCEAGENT).

By example, indoor positioning engine 202 relies on transducer input.The input of this transducer can come from the smart phone of user or come from independently sensor network.After calculating latitude, longitude and height above sea level, these coordinates overlap on map.Indoor positioning engine makes content manager can generate indoor geography fence, and it is also referred to as content bubble.

In the embodiment that example illustrates, content is associated with subscriber data and suitable content bubble 204 by content bubble management system (CBMS).Therefore, when terminal use's understanding content bubble, he or she just can provide the one group of content links be associated mutually with his or her subscriber data and position automatically.Content bubble overlapping and some bubbles can be directed to its part of property right or it all creates.

3rd module is ranking module 206.The ranking module that this example illustrates is the content-based welcome degree of user by having a similar population profile carries out rank " click engine " to content.This particular rank module is referred to as the agency that is associated.The feedback that this agency that is associated produces based on subscriber data, indoor location, click-through rate, recommendation and other users carries out rank and rank again to content.In general, this ranking module can use the more complicated algorithm such as used by search engine or social networks to operate.

Movable independent dynamic graphical user interface (MADGUI) 208 is self-management type user interfaces, and it is when a small amount of or find and response change when not having user to input.MADGUI generates the most related content determining to be pushed to each user by integrated indoor positioning engine, content bubble management system and related proxy (RELEVANCEAGENT).Such as, if the women of 30 years old enters the content bubble of boudoir, then MADGUI ^tMeighty percent discount certificate can be pushed buy to lure her.

This MADGUI also allows user content distributed and this feature is referred to as bubble model 210 in content bubble.This bubble model 210 can be shared by the social networks of user or other nearby users.This bubble model is supported based on contiguous social networks.Depend on the concern for safety, this bubble model also can regard sensitive messaging solution as, and it is by only allowing the specific user in certain content bubble to check and limiting checking for bubble model with the interaction of bubble model.

Another product of CARE platform support is interactive digital billboard 212, and it does not repeat same content repeatedly.This CARE platform is by making user to select to add behavior advertisement to meet the concern for privacy.Because CARE platform knows the position of MADGUI client and the position of digital billboard, high orientation and relevant advertisement are supplied to the digital billboard that suitable user selects to enter.In addition, a unique link set can be provided to smart phone, the content that the HD display that the example making terminal use can be controlled in user's smart mobile phone illustrates can be watched.

Another product of CARE platform support comprises game module 214.In gaming, relevant advertisements is also like this to Indoor Location Information accessible site, and associated user's model can be communicated to this game module.Feedback from game module can be used for improving the content being communicated to game module.This game module can comprise the game relying on chance to win victory, the game relying on skill to win victory or its combination.By example and the mode do not limited, the game module based on internet is described in the US Patent No. 8403755 of promulgating, by way of reference it is combined in this, it also can with CARE platform intergration.This CARE platform can be used as player tracing module and operates, and it is the entering and go out of " tracking " game money not only.This CARE platform also can be used for following the trail of the point-of-interest of player and Selecting parameter, makes personalized and relevant end-user experience can in dedicating each player to.

The output of CARE platform can be communicated to client device 216, and it can be that cable customer holds or wireless client.In one embodiment, the response input received by client device 216 can be communicated to enterprise CMS218 and enterprise CRM220.This CMS218 and CRM220 is with this response of post analysis input and revised context, trigger event, user property, subscriber data, geography fence, credit rating are rewarded, server state and other this type of operating parameter of being stored on CARE platform.In addition, enterprise CMS218 and CRM220 also can be operatively coupled to large data module 222, for analyzing the large-scale gathering of data acquisition system.

Response input received by client device also can be communicated to CARE platform and ranking module can use this response input to feed back internal unit weight new sort based on terminal use.

With reference to figure 3, more generally show the context level of CARE platform.This CARE platform being operable is in public/privately owned cloud or after operating in enterprise firewall.This MADGUI client UI is autonomous and self-management type, make when a small amount of or do not have user to input link change.CARE platform also may be interpreted as a series of context level be placed in integrated platform.

First context level 302 identifies the network object by being used for building context-aware.Network object is client device, and it has specific identifier, such as MACID, and can by remote identification.In general, network object can be communicatively coupled to network, such as internet.In some cases, network object is carried out communicate " beacon " with beacon identity device, and it is communicated to the server can verifying this network object subsequently by another network object.By example and the mode do not limited, network object comprises transducer, beacon, display, the wireless device of accesses network, game machine, game console, slot machine (slotmachine), Set Top Box and accesses network maybe signal can be sent to other this kind equipment of the equipment of the network equipment.

Second context level 304 relates to locates and is divided into outdoor positioning 304a, be i.e. layer 2A, and indoor positioning 304b, be i.e. layer 2B.Outdoor positioning 304a (layer 2A) relies on GPS and A-GPS and generally occurs on the wireless device of client-side, such as smart phone.In general, outdoor positioning is included in the navigation module carrying out in automobile navigation assisting.

This indoor positioning 304b comprises indoor positioning engine, and it is for determining the indoor location of wireless device.This indoor positioning engine can comprise indoor pathfinding.In the embodiment that example illustrates, indoor positioning engine comprises sensor network, and it is for creating the reference point similar with RF fingerprint.RF fingerprint is caught by wireless device and is compared to determine indoor location with reference point.RF fingerprint recognition can use WiFi beacon signal and Bluetooth beacon mark to perform.This result is longitude, latitude and the height above sea level that can be placed on property right map.This sensor network is the wherein a kind of of network object, and it is other transducer (such as IR transducer) also supporting to increase or other beacon (such as weak WiFi or Bluetooth beacon) that can expand, to improve indoor precision.

Second context level 304 also supports the generation of geography fence.This geography fence can be indoor geography fence or outdoor geography fence.This geography fence or content bubble changeable and can be defined by terminal use or enterprise customers.

3rd context level 306 application context covers existing content.In layer 3A306a, " content " creates by being associated with " content " position, or by carrying out geocoding to content, or by content is associated with indoor or outdoors geography fence.This content is by using web crawlers or being retrieved by the management system that accesses content.This content can be collected from social networks.Can manually perform content geocoding or the process that content associated with geography fence maybe to use automatic algorithms process to perform.

For example, if generate content links for corresponding contents, only this content links can make geocoding, and this wireless device can be determined therefrom to capture content links and the circumference presenting the content links of physical code according to resident equally ranking module on the wireless device.

In layer 3B306b, context creates by adopting the content of existence and the content of existence being associated with the subscriber data comprising multiple user property.User property obtains by social network sites or application, and wherein terminal use selects the user property sharing them.This user property is also selected to obtain by the transactions history of credit program, CRM Customer Relationship Management (CRM) system, stored value card, terminal use or the parameter of terminal use oneself that is integrated in particular software application.

When layer 2 and 3 does combination merging, consequently automatic " reporting for work " process, wherein terminal use can directly access content.

In the embodiment that proposed example illustrates, context by merge indoor geography fence ( ) and the content the content with user property is associated with the subscriber data in layer 3B of layer 3A create.Then, user can bring to by descriptive link to be expected that the automated manner of content provides and serves user.

Next context level 308 being referred to as layer 4 comprises ranking module, and it is also referred to as related proxy (RELEVANCEAGENT), and its feedback based on terminal use or the feedback from terminal use community carry out rank to content links.The feedback that this content links can produce according to subscriber data, indoor location, click-through-rate, recommendation (like, do not like) and user carries out rank.Related proxy (RELEVANCEAGENT) can application searches or rank algorithm.The popularity linked is determined in related proxy (RELEVANCEAGENT) subscriber data that also responsible masses source is similar and location.As hereafter further described in details, related proxy (RELEVANCEAGENT) can be each content links or content item produces unique related weighing value.In general, related weighing value changes as the function of time for specific user's community set.

5th context level 310 provides dynamical entry page, and it is also referred to as MADGUI or context-aware news feed.Layer 5 with when on a small quantity or when not having user to input by relevant to mobile subscriber for related content link push.In the embodiment that example illustrates, MADGUI is self-management and changes based on many kinds of parameters, the position of such as subscriber data, wireless device and the real time content rank from this module.Related content link push mainly also also can be comprised search string to support " the drawing " based on mobile search to terminal use by this MADGUI.

6th context level 312 refers to the terminal use being in " initiatively " pattern.In layer 5, terminal use is in more the pattern of " passive " and content connects pushed to terminal use.In layer 6, terminal use and their wireless device actively mutual.In general, aggressive mode comprises Text Input wireless device of terminal use being typewrited, phonetic entry wireless device or uses wireless device to take pictures.Active users state is referred to as " local interaction ".In the embodiment that proposed example illustrates, local interaction comprises that terminal use is selected is content distributed.

By example and the mode do not limited, terminal use can determine " issue " content in content bubble.In this embodiment, active users control to reside in before the top of context level.When this user is transferred to active users control, user can select the scoring content providing feedback and sent to them.Therefore, active users is issued and be can be used for improving one or more above-mentioned contextual elements.

The example that another example that active users controls illustrates comprises enables user and the digital billboard from his wireless device carry out alternately, and this is described in further details hereafter.

7th context level 314 direction analysis.Each context level has the corresponding analysis can combined to one or more layers.Such as, the dialogue based on indoor location can be monitored now.Now can when without the need to the number of telemonitoring when camera in specific geographic fence and subscriber data.The related weighing value that the function of time can be used as now to draw is to monitor the popularity of content.Active users controls also to monitor based on subscriber data, position and context.

With reference to figure 4, show the service based on cloud that a kind of example comprising CARE platform illustrates.The cloud service 410 that example illustrates support comprises the integrated of the multiple different cloud service of CARE platform 412.In the embodiment that example illustrates, CARE platform intergration transaction e wallet platform 414, social and advertising network platform 416.In addition, CARE platform 412 is configured to the CRM Customer Relationship Management system 418 in the place illustrated based on example integrated, and by example and the mode do not limited, it is relevant to the credit program of the gambling house property right that example illustrates.In addition, this CARE platform 412 is configured to Content Management System (CMS) 420 in the place illustrated based on example integrated, and by example and the mode do not limited, it corresponds to the mobile CMS of storing mobile content.In addition, the relative set of content links is supplied to wireless device by this CARE platform 412, receives response input and link (being generated by CARE platform), and user is brought to the mobile content item be stored on CMS420 by it." content item " should refer to the content relevant to content links, it is used as news feed or the MADGUI of context-aware.

By example and the mode do not limited, use personal device (BYOD) client 422 comprises PC 424, kneetop computer 426, panel computer 428, smart phone 430, numeral see game machine 434, such as Google's glasses of panel display 432, such as slot machine (slotmachine) wearable computing equipment 436 and other such network client device.Be coupled to wide area network (WAN) by wireless connections, such as internet BYOD client operable.

Wireless BYOD client is communicatively coupled to WAN by WiFi (or bluetooth) accessing points 438 of the modulator-demodulator 440 being communicatively coupled to example explanation, and this modem communication is coupled to WAN.This is wireless, and BYOD equipment also can use the proprietary carrier network comprising the communication tower 442 that example illustrates to be communicatively coupled to WAN.

The cloud service 410 that example illustrates can realize one of them of four basic cloud service models, and namely namely infrastructure serve (IaaS), namely platform serves (PaaS), namely software serve (SaaS) and namely network serves (NaaS).This cloud service model uses dissimilar cloud deployment way to dispose, and comprises publicly-owned cloud, community's cloud, mixed cloud and privately owned cloud.

Namely infrastructure serve (IaaS) is most basic cloud service model.IaaS provider provides virtual machine and other resource.Virtual machine, is also referred to as example, is run as visitor by keeper.The a large amount of virtual machine of grouping back-up system support of the keeper in this cloud operations support systems and support the ability that increases according to the demand planning service of client's change or reduce.IaaS cloud provides extra resource usually, the image in such as virtual machine images storehouse, original (block) and based on file storage, fire compartment wall, meet balancer, IP address, VLAN (VLAN) and software collection.IaaS cloud provider provides these resources as required from their the large-scale pond being arranged on data center.For the connection of wide area, internet or VPN (VPN) can be used.

Namely platform serves (PaaS) makes cloud provider to provide can to comprise the computing platform of operating system, programming language execution environment, database and the webserver.When do not have to buy and the expense of fundamentals of management hardware and software layer and complexity, application developer can be developed and run their software solution on PaaS.Adopt the solution of some PaaS, system resource can automatic governing to mate application demand, make the terminal use of this cloud without the need to manual allocation resource.

Namely software serve (SaaS) makes cloud provider can install in cloud and operation and application software.Cloud end-user access is from this software of cloud client.This cloud terminal use is the cloud infrastructure applied of management operating and platform not.This SaaS application is applied difference with other and is its scalability.Task can be cloned on multiple virtual machine and realize with the demand of satisfied change work by scalability in real time.Work is distributed to one group of virtual machine by the load balancer in SaaS application.In order to hold a large amount of cloud terminal use, cloud application can be applicable to multiple tenant and serve more than one cloud terminal use tissue.Some SaaS solutions can be referred to as that namely desktop serves, namely business process serves, namely test environment serves, communicate i.e. service etc.

Namely serve (NaaS) for network for the 4th kind of cloud service, the ability wherein supplying cloud service terminal use uses the service of network/transmission Connection Service, inner cloud network linking or and combination.NaaS relates to the optimization by network and computational resource being thought of as unified overall Resourse Distribute and comprises the optimization of serving with the traditional NaaS expanding VPN and bandwidth flexibly as required.

Cloud client uses network client devices access cloud computing.This cloud client includes but not limited to desktop computer 424, laptop computer 426, panel computer 428 and smart phone 430.Certain some dependence of these cloud clients are applicable to the whole or most cloud computing of their application, thus are useless when not having it substantially.The application of a lot of cloud does not need specific software that client device is installed and alternatively uses web browser and cloud to apply alternately.When adopting Ajax and HTML5, these network user interface can obtain and local applications similar or even better the look and feel.But the particular clients software being exclusively used in these application is supported in the application of some clouds.

There is dissimilar cloud deployment model for the service based on cloud, it comprises publicly-owned cloud, community's cloud, mixed cloud and privately owned cloud.In publicly-owned cloud, application, storage and other resource are opened to the general public by service provider.These services are free or provide with the pattern of pay-per-use.

No matter community's cloud infrastructure, between multiple tissues of community with common focus, be internal control or managed by third party and no matter inner or hosted outside; Overhead cost compared with publicly-owned cloud can be shared to less user (but more than privately owned cloud).

No matter inner or managed by third party and no matter inside or hosted outside privately owned cloud infrastructure operates separately for single tissue.Privately owned cloud project needs virtual business environment, the decision and its needs tissue relevant to existing resource is reappraised.

Mixed cloud keeps unique entity but the combination of the two or more clouds bundled (privately owned, community or publicly-owned), and it provides the advantage of multiple deployment model.Mixed cloud framework needs place resource and non-locality (long-range), cloud infrastructure based on server.Although mixed cloud lacks the indefinite form of application in flexibility, fail safe and house, mixed cloud use provides the flexibility of applying in house based on the fault-tolerance of the service of cloud and scalability.

With reference to figure 5, show the electric assembly of the wireless device 500 illustrated for example.In order to the object of this patent, the wireless device 500 that example illustrates is multi-mode wireless devices, it comprises the first day kind of thread elements 502 being operatively coupled to duplexer 504, and this duplexer operation is coupled to multi-mode transmitter module 506 and multi-mode receiver module 508.

The control module 518 that example illustrates comprises the digital signal processor (DSP) 512, processor 514 and the coding decoder (CODEC) 516 that are communicatively coupled to reflector 506 and receiver 508.It will be understood by those skilled in the art that transmitter module and receiver module typical case are pairing and can be embodied as a transceiver.The reflector 506 that example illustrates, receiver 508 or transceiver are communicatively coupled to antenna element 502.

DSP512 can be configured to and performs multiple operation, such as control antenna 502, multi-mode transmitter module 506 and multi-mode receiver module 508.Processor 514 is operatively coupled to response input pickup 520, such as keyboard or touch-screen.In operation, respond after dynamical entry that input pickup 520 illustrates in example or context-sensitive news feed are provided to terminal use and receive response input.

Processor 514 is also operatively coupled to memory 522, display 524 and transducer 526.Transducer 526 can be used for indoor and the external position of determining the wireless device that example illustrates.

In addition, processor 512 is also operatively coupled to coding decoder (CODEC) module 516, and coding decoder (CODEC) module performs Code And Decode and operates and be communicatively coupled to loud speaker 526 and microphone 528.Coding decoder (CODEC) module 516 is also communicatively coupled to display 524 and provides the Code And Decode of video to operate.

Memory 522 comprises two kinds of dissimilar memories, i.e. volatile memory 523 and nonvolatile memory 525.Volatile memory 523 is calculator memories, and it needs electric power to keep the information stored, such as random access memory (RAM).Nonvolatile memory 525 can keep the information stored, even if Wireless Telecom Equipment 500 does not power on.The embodiment that some examples of nonvolatile memory 525 illustrate comprises flash memory, ROM memory and hard drive memory.

Wireless device 500 can be cell phone, mobile phone, radio telephone, Portable mobile phone, mobile phone, portable phone, personal digital assistant (PDA), panel computer, portable media device, such as Google's glasses wearable computer or regularly carried by terminal use and there is the mobile terminal of any type for all required element operated in a wireless communication system.This radio communication comprises, by example and the mode do not limited, and other communication system any of CDMA, WCDMA, GSM, UMTS or such as WLAN (wireless local area network) (WLAN), WiFi or WiMAX.

With reference to figure 6, show the multiple transducers 600 that can be used for received communication to the response of CARE platform and input.In addition, this transducer 600 also can be used for auxiliary indoor location or the outdoor location of determining wireless device.Transducer can with the wireline equipment of wireless device 500, digital billboard 432, game machine 434, Set Top Box 1002, game console 1002, such as PC424 and other this type of integration of equipments comprising memory and the processor that can network.

In general, touch-screen 602 is for receiving response input; But if will make terminal use that the map of specific indoor location can be provided to be supplied to terminal use, touch-screen also can be used for indicating positions.

In general, eye tracks module 604 also can be used for receiving response input, but eye tracks module also can be used for the eye motion following the trail of terminal use, to define the point of interest of the terminal use helping development of user data.Eyeball tracking module can be associated with the wireless device of such as Google's glasses.

In general, infrared (IR) camera 606 can be used for receiving the response input of such as gesture.This IR camera also can record the background for determining indoor or outdoors position.IR camera can be associated with the equipment of the KINECT of such as XBOX.

In general, RGB camera 608 can be used for receiving response input, the such as facial expression of monitoring terminal user or the age of terminal use.RGB camera also can record the background that can be used for determining indoor or outdoors position.RGB camera can be associated with the equipment of the KINECT of such as XBOX.

In general, navigation key 610 and button 612 are for receiving response input, and it also can be used for correspondingly determining indoor location and outdoor location.

In general, near-field communication (NFC) equipment 614 is for non-contact type payment system.Therefore, completing of transaction can be restricted to response input and this transaction can cause in given chamber or the determination of outdoor location.

In general, can support that the bluetooth module 616 of versions 1,2,3,4 and other future version all can be used for determining indoor location.For example, iPhone4S and 5 uses bluetooth to determine indoor location.In some cases, bluetooth standard also can be used for receiving response input.

In general, proximity transducer 618 is associated with wireless device and in the appearance without any object near detecting when physical contact.Therefore, proximity transducer is generally used for and receives response input.

Microphone 20 can be used for determining position, and these high-frequency sounds are also communicated to location server by the high-frequency sound cannot heard by recipient's ear, the ad-hoc location of the wireless device then illustrated by this location server determination example.Microphone 620 also can be used for receiving the voice command providing response input.

RFID module 622 can be used for communication special allocation or indicates corresponding input, such as uses the employee badges with RFID label tag to register.

Assistant GPS module 624 (A-GPS) is generally used for and provides position; But in some cases, when terminal use crosses over the circumference of geography fence, it all can produce response input.

Ambient light sensor 626 or photoelectric sensor detect the change of light, and the change of light generally can be associated with response input.Temperature sensor 628 detected temperatures, it generally can be associated with response input.Pressure sensor 634 detected pressures is also generally associated with corresponding input, and the change of such as pressure can indicate the change of weather, and this can cause the news feed revising context-sensitive.

Gyro module 630 can be used for motion-sensing, determines position with auxiliary.In addition, gyro module also can be used for receiving response input, such as, by rocking wireless device.

GPS module 632 is generally used for and provides position; But in some cases, whenever user crosses over the circumference of geography fence, it all can produce response input.

Accelerometer module 636 and compass 644 can be used for motion detection, determine position with auxiliary.In addition, accelerometer module or compass can separately for determining position.Together with gyro module 630, accelerometer module 636 and compass 644 can be used for determining position.In addition, gyro module 630, accelerometer module 636, compass 644 and its combination in any all can be used for receiving response input, and such as instruction is in the wireless device of specific direction.

WiFi module 638 can be used for linking from accessing points and also can be used for detecting different SSID and beacon signal intensity, and as described herein, it can be used for determining indoor location.In addition, if enter geography fence, then this trigger event can be response input.

Bar code 640 module and QR code 642 module can be used for determining position, input or combine both it to provide response.

With reference to figure 7, show the system that a kind of example illustrates, wherein the wireless device that dynamical entry content delivery to example illustrated of CARE platform make this wireless device that display can be controlled.The system 700 that example illustrates provides the relative set of content links or content to wireless device 702 by server 704, such as advertisement.Server 704 is configured to run the multiple different module performing the context level operation corresponded to described by above-mentioned Fig. 3 and Figure 11-49.

Wireless device 702 with multi-network wireless communications and this wireless device configuration be runs web browser or download software application module, namely move APP.Server 704 is coupled to this wireless device by network service and by this wireless device of server authentication or web browser.In addition, server 704 is communicatively coupled to display 706 and enables this wireless device control display 706, and as patent application 13/251,699 and 13/252, described in 716, both exercise questions are all interactive display system, and are combined in this by way of reference.

In the embodiment that the example proposed at Fig. 7 illustrates, the server 704 illustrated by example produces MADGUI, and its performs and comprises network object identification, indoor positioning, content is associated with position, content is associated with subscriber data, content rank, provides MADGUI, receives active users and control and the operation of context level 1-7 of generation analysis.

The wireless device 702 that example illustrates performs more limited operation, that is, network object identification, outdoor positioning and provide active users to control.

In this embodiment, server 704 comprises the locating module be associated with the context level 2B of CARE platform.The locating module be associated with server is configured to the position determining wireless device or web browser.

The subscriber data module be associated with server 704 comprises the user property be at least associated with wireless device or web browser.This subscriber data module is quoted in context level 3B.

The content module be associated with server 704 is configured at least one content links be associated with content item that communicates.In the embodiment that example illustrates, content is associated with position by the location-based content managing module corresponding with context level 3A.

The ranked content module be associated with server 704 carries out rank based on the position of wireless device and subscriber data to each content links.This ranked content module is associated with context level 4.This ranked content module also can carry out rank based on the position of web browser and the subscriber data be associated with web browser to each content links.

Content transmission module, corresponding to context level 5, the software application module content links of rank being transferred to web browser or be associated with wireless device.This wireless device display presents the content links of rank, and it is also referred to as MADGUI.In one embodiment, the content links of rank is rendered as the webpage on web browser by the wireless device 702 that example illustrates.

The response input corresponding to one of them content links received by wireless device is communicated to server 704.In the embodiment of web browser, response input provides the access to respective content item.In the embodiment of software application module, the content item corresponding to content links is communicated to software application module by server.

Also describe a kind of for providing the method for related content.The method comprise make wireless device 702 can with multi-network wireless communications.Wireless device 702 is configured to operating software application module, web browser or its combination.Wireless device is coupled at least one server by network service, at least one wherein in this server authentication wireless device and web browser.Then the method proceeds to and uses the locating module relevant to map server (not shown) to determine the position of wireless device.Subscriber data is associated with at least one in wireless device and web browser, and wherein multiple subscriber data is stored in subscriber data module and each subscriber data at least comprises user property.The method makes content module can at least one content links of communication description content item.The method also carries out rank based on the position of wireless device and subscriber data to each content links.The content links of rank is transferred at least one in software application module and web browser.The content links of rank is shown on wireless device.Then the method proceeds to the response received corresponding to one of them content links at wireless device place and inputs, and the response input wherein received by least one in software application module and web browser provides the access to respective content item.

In the embodiment that an example illustrates, locating module can determine the indoor location of wireless device.Ranking module can carry out rank based on the indoor location of wireless device to each content links.The content links of rank is transferred to multiple content links that wireless device changes automatically as the indoor location based on wireless device by this content transmission module.

In the embodiment that another example illustrates, ranking module carries out rank based on the subscriber data of wireless device to each content links.The content links of rank is transferred to display as the multiple content links automatically changed based on the subscriber data relevant to wireless device by this content transmission module.

In the embodiment that another example illustrates, receive response input by subscriber data module and upgrade user property based on response input, and ranking module adjusts the rank of each content links based on response input.In addition, the content links of rank is transferred to display as the multiple content links automatically changed based on response input by content transmission module.

In the embodiment that further example illustrates, server is configured to carry out communicating to multiple wireless device and each wireless device has corresponding subscriber data, make when being generated multiple response by multiple wireless device and inputting, response input received by subscriber data module can upgrade the user property of each subscriber data, and ranking module adjusts the rank of each content links based on the response input from multiple wireless device, and the content links of rank is transferred to display as the multiple content links automatically changed based on the response input from multiple wireless device by content transmission module.

In the embodiment that another example illustrates, software application module comprises the news feed receiving multiple content links, and it changes based on the position of wireless device and the subscriber data that is associated with wireless device.

In the embodiment that further example illustrates, the content item being provided to wireless device after receiving response input comprises multiple secondary content links, it is not change based on the position of wireless device, but changes based on the subscriber data be associated with wireless device.

With reference to figure 8, show the system that a kind of example illustrates, wherein wireless client device generates dynamical entry.Example illustrate system 800 comprise server 802, it by the content item of geocoding, content links or both be communicated to wireless device 804.In addition, server 802 performs the network object identification of all wireless devices, makes this server that the content of geocoding can be used to upgrade each wireless device.In the embodiment that example illustrates, server 802 carries out rank based on the limited set of the attribute be associated with subscriber data to the content of geocoding.Server 802 continues to analyze with tracking communication to the advertisement of wireless phone.

In the system 800 that example illustrates, client device drives the exploitation of MADGUI narration.This wireless device performs the great majority operation of context level effectively, and the content except wherein geocoding is concentrated in the layer 3A at server 802 place.In particular, client device 802 performs network object identification, uses the outdoor positioning of GPS and uses integrated transducer in a wireless device and stores the indoor positioning of map datum on the wireless device.In addition, client server 802 self stores subscriber data module and based on such as breaking through the parameter of geography fence and corresponding to the user property of subscriber data module and carry out rank to the content of geocoding.The MADGUI obtained presents on the wireless device and active users controls to make wireless device can receive response input and follow the trail of response input, also can be further used for renewal subscriber data to create to analyze.

In addition, server 802 is communicatively coupled to display 806 and makes wireless device can control display 806, and as patent application 13/251,699 and 13/251, described in 716, both themes are interactive display system, and by reference they are combined in this.

In the embodiment that another example of the client driven narration shown in Fig. 8 illustrates, server 802 is coupled to wireless device 804 by network service and by server authentication wireless device or web browser.The locating module determination wireless device integrated with wireless device or the position of web browser.The subscriber data module integrated with wireless device can comprise at least one user property be associated with each specific user.Subscriber data also can comprise at least one user property be associated with wireless device or web browser.The content module stored on the wireless device provides at least one content links be associated with content item.Based on the position of wireless device and subscriber data, rank is carried out to each content links with the integrated ranked content module of wireless device.In addition, ranked content module can carry out rank based on the position of subscriber data and web browser to each content links.With the content transmission module that wireless device is integrated, the content links of rank is transferred to software application module or web browser.Wireless device display is in software application module or in web browser, present the content links of rank as webpage.The response input corresponding to one of them content links received by wireless device produces corresponding content item in display.Server use upgrade locating module, upgrade content module, upgrade subscriber data module, upgrade ranking module or and combination in any be updated periodically software application module or web browser.

In the embodiment that another example illustrates, ranking module carries out rank based on the subscriber data of wireless device to each content links.The content links of rank is transferred to display as the multiple content links automatically changed based on the subscriber data with wireless device by this content transmission module.

In the embodiment that another example illustrates, response input is received by subscriber data module and upgrades user property based on response input, and this ranking module adjusts the rank of each content links based on response input.In addition, the content links of rank is transferred to display as the multiple content links automatically changed based on response input by content transmission module.

In the embodiment that further example illustrates, server is configured to multiple wireless device communication and each wireless device all has corresponding subscriber data, make when being generated multiple response by multiple wireless device and inputting, response input received by subscriber data module upgrades the user property of each subscriber data, and ranking module carries out rank based on the response input from multiple wireless device to each content links, and the content links of rank is transferred to display as the multiple content links independently changed based on the response input from multiple wireless device by content transmission module.

In the embodiment that another example illustrates, software application module comprises the news feed receiving the multiple content links changed based on the position of wireless device and the subscriber data that is associated with wireless device.

In the embodiment that further example illustrates, the content item being provided to wireless device after receiving response input comprises multiple secondary content links, they are not change based on the position of wireless device, but independently change based on the subscriber data relevant to wireless device.

With reference to figure 9, show the system 900 that a kind of example illustrates, game machine and the digital billboard of wherein example explanation generate dynamic MADGUI entrance and this MADGUI are communicated to server, and then MADGUI is passed to wireless device by it.

As shown in Figure 9, the game machine 902 that example illustrates supports picture-in-picture (PIP) technology, and game machine or letter newsstand can be performed as digital billboard.This game machine 902 is also communicatively coupled to the gambling house credit program with the extending user data comprising multiple user property.The game machine 902 that this example illustrates also comprises transaction component, and it allows this game machine to perform transaction.The gamer configuration that example illustrates is run the web browser of the Downloadable software application module of digital billboard and digital billboard.

Game machine 902 performs multiple operation, comprise network object identification, auxiliary determine indoor location, calling party data, position-based and subscriber data to content rank, generate MADGUI content links that example illustrates, provide active users to control and produce and analyze.

In system 900, the game machine 902 that example illustrates generates dynamic MADGUI entrance and MADGUI is communicated to server 904, and it continues extra content to be added into MADGUI.By example and the mode do not limited, this extra content introduced by server 904 can be associated with protection privacy of user and therefore this server 904 can provide anonymous service, the such as anonymous content links in response to the rank by wireless device communication.In addition, extra-service in the MADGUI feeding that server 904 can provide terminal use to want to be integrated in them, the Email such as received, social network notifications, RSS feeding and terminal use want to be fed to other integrated this type of content with the MADGUI generated by game machine 902.

Replace as another, server 904 bypass can also directly communicate with wireless device 906 by game machine 902.

Wireless device 906 carries out operating and performing limited operation with thin-client, such as provides locating information and the interface being used for active users control is supplied to user.

In another embodiment, game machine 902 is slot machine (slotmachine), wherein this slot machine (slotmachine) can run slot machine (slotmachine) Downloadable software application module, slot machine (slotmachine) web browser or its both.Corresponding to one of them web page interlinkage wireless device received by response input corresponding content item can be shown on wireless device, slot machine (slotmachine) display or its two kinds of equipment.In addition, server 904 uses at least one renewal in locating module, renewal content module, renewal subscriber data module and renewal ranking module to be updated periodically wireless device and slot machine (slotmachine).

With reference to Figure 10, show the interactive display system 1000 that a kind of example illustrates, wherein server generates dynamic MADGUI entrance and MADGUI is communicated to subscriber equipment and the display being operatively coupled to display control module.This display control module is configured to network service and display control module is configured to receive at least one in downloadable software application module and web browser.The display control module 1002 that example illustrates includes but not limited to Set Top Box, personal computer and game console.

Server 1004 is coupled to wireless device 1006 and display control module 1002 by network service.Server 1004 authenticate wireless equipment 1006 and display control module 1002.

In the embodiment that example illustrates, the server 1004 that MADGUI is illustrated by example generates, it performs the operation of context level 1-7, comprise network object identification, indoor positioning, content be associated with position, content is associated with subscriber data, ranked content, MADGUI is provided, reception active users controls and produces analysis.

In one embodiment, server 1004 is configured to executable operations, comprise auxiliary indoor location, the access determining wireless device correspond to wireless device subscriber data, based on the position of wireless device and subscriber data, through rank and by the content links of rank, this wireless device and display control module are provided to content links.

Wireless device 1006 is configured to multi-network wireless communications and wireless device configuration is receive at least one in the Downloadable software module of wireless device and wireless device web browser.The wireless device 1006 that this example illustrates performs more limited operation, i.e. network object identification, outdoor positioning, indoor positioning and provide active users to control.

In the embodiment that example illustrates, wireless device configuration is for providing user interface, it is configured to receive the response input of the content links to rank presented on the wireless device, and wherein this response input communication also produces the content item being provided to display to display control module.

Display control module 1002 also performs limited operation, i.e. network object identification, calling party data, present dynamical entry content and provide active users to control.

For example, by being presented on display control module 1002 on display 1008 to generate interactive program guide.Interactive program guide that is identical or basic simlarity also can be presented on radio telephone 1006.

In another embodiment, set top box communication is coupled to display, such as TV.Set top box communication be coupled to network and run the Downloadable software application module of Set Top Box, Set Top Box web browser or its both.The response input received corresponding to the wireless device of one of them content links causes respective content item being shown in wireless device, be communicatively coupled to the set top box display of Set Top Box or its both on.Server uses at least one renewal in locating module, renewal content module, renewal subscriber data module and renewal ranking module to be updated periodically wireless device and Set Top Box.

With reference now to Figure 11 to 49, show the embodiment of the specifically details of the system 700 that above-mentioned Fig. 7 proposes.Figure 11 to 49 present assembly and module 26S Proteasome Structure and Function element all can be suitable for the selectable system that Fig. 8,9 and 10 presents.Therefore, the detailed description that Figure 11 to 49 provides can be applied to the selectable system that Fig. 8,9 and 10 presents by those skilled in the art in benefit of this disclosure.

With reference now to Figure 11 A, show the directional content transmission system block diagram illustrated according to the first embodiment 1100 example.Wireless device 1102 receives the content sent from data processing module 1104 by network 1106.This content is stored in data memory module 1108.Content Management interface 1110 allows content administrator's content creating and relevance, will how directive sending to define content.

Wireless device 1102 can be cell phone, mobile phone, radio telephone, Portable mobile phone, mobile phone, portable phone, personal digital assistant (PDA), panel computer, portable media device or user and regularly carries and have the mobile terminal of any type operating necessary all elements in a wireless communication system.This radio communication comprises, by example and the mode do not limited, and CDMA, WCDMA, GSM or UMTS or arbitrarily other wireless communication system, such as WLAN (wireless local area network) (WLAN), WiFi or WiMAX.This wireless device comprises equipment content interface 1112.This equipment content interface is graphic user interface, and content is shown on the display of wireless device by it.Equipment content interface also can be configured to and receives user's input, the feedback that the content such as created with content and the user of display is associated.Equipment content interface can be the application program operated on wireless device processes device.In another embodiment, equipment content interface is accessed by network 106, for example, runs on the Internet browser application on wireless device processes device.

In certain embodiments, wireless device 1102 comprises subscriber data interface 1114.This subscriber data interface allows the user of wireless device input to comprise the subscriber information message of one or more user property.Subscriber data interface and content interface can be the assembly of single application or can be application separately.

Wireless device 1102 can run Downloadable Mobile solution 1130, web browser 1132 or and combination.Web browser 1132 can use virtual machine operations and can rely in fact the content be stored on network.Downloadable Mobile solution can substantially less rely on the content be stored on network also substantially more to rely on the content stored on the wireless device.Note, the feature of web browser 1132 and Mobile solution 1130 depends on mobile browser and the Mobile solution of particular type.

Network 1106 can be local area network (LAN) (" LAN "), wide area network (" WAN ") or contributes to other network any of communicating between computer and Wireless Telecom Equipment.

Content Management interface 1110 is used for the application of organize content.Typically, content administrator is incorporated as a certain place or the service of its generating content.In certain embodiments, Content Management interface application operates in computer or other is positioned at or adds on the processor of computing equipment in this place.Content Management interface application also may operate at computer or by network 1106 other computing equipment addressable, such as, passes through explorer away from this place.The content item storage that use Content Management interface generates in memory.Typically, content item storage is in data memory module 1108.In certain embodiments, Content Management interface 1110 and content-data memory module 1108 on a single computing device resident, in this case for Content Management interface and content data base without the need to being communicated by network 1106.

Content Management interface 1110 comprises content module 1116.Relevance module allows content manager's generating content item and the relation defined between content item and many kinds of parameters.For example, relevance module can be used for content creating item and is defined in the relation between the user property in subscriber data.The content item editor interface that the example that Figure 12 and 13 respectively illustrates content module illustrates and relevance interface.

Content Management interface 1110 can comprise position module 1118 further.The position module permission content manager of content interface indicates the information needed for position for determining wireless device.For example, position module can be GIS-Geographic Information System (GIS) interface, and it allows content manager to indicate the geography fence of site map.In one embodiment, position module is GIS interface, allows content manager's indication network object relative to the position of site map, such as WiFi beacon.In another embodiment, position module is GIS interface, and it allows content manager to indicate WiFi beacon and WiFi transducer relative to the position of site map.Wireless device can be determined based on the known location of beacon used indicated by GIS interface and the information deriving from beacon signal received by wireless device relative to the position in place.The interface, position that the example that Figure 14 shows position module illustrates.

Content Management interface can comprise geography fence module 1120 further.Geography fence module allows content manager to indicate geography fence relative to the position of map, the map in such as place.Geography fence, is also referred to as " content bubble ", is a kind of virtual geographic boundary line describing geographic area.The geography fence that the example of geography fence module illustrates creates interface as shown in Figure 6.In certain embodiments, content manager's association of using content managing module to come between content creating item and geography fence.The geography fence relevance of a kind of example explanation of geography fence module as shown in figure 17.Position determination module 1126 uses the information sent from wireless device 1102 to determine the address of wireless device.In certain embodiments, if wireless device is positioned in certain geography fence, the content be associated with this geography fence is just sent to wireless device 1102 by content transmission module 1124.

Content Management interface can comprise correlation module 1122 further.In certain embodiments, related weighing value is relevant to content item.Related weighing value can adjust the response of content item based on user, such as, for the feedback that content item provides, and the selection of content item or the shortage to content item response.Correlation module allows content manager to adjust the parameter affecting related weighing value and how to adjust.Typically, correlation module allows content manager's input or changes weights with the digital point value that will increase in response to user behavior or reduce.The related interfaces that example that is relevant or ranking module illustrates as shown in figure 29.

Data memory module 1108 store content items and the information for content item directional transmissions.Data memory module can store, such as subscriber data data, map datum, geography fence definition data, the position of network object, related weighing value and content item with for associating between content-targeted parameter.In the embodiment that example illustrates, data memory module 1108 comprises the one or more databases being communicatively coupled to network 1106.

Data processing module 1104 comprises one or more application of the directional transmissions for content.In certain embodiments, data processing module 1104 operates in server or is communicatively coupled on the processor of other computing equipment of network 1106.

The content transmission module 1124 of data processing module 1104 determines that one or more content item is to be sent to wireless device 1102.In certain embodiments, content carries out orientation based on one or more in subscriber data, position, time, date and related weighing value.Content regularly can be sent to wireless device by content transmission module, such as with the time interval in time interval to one of one second minute, and the such as time interval in 5 seconds.As interchangeable or in addition, when equipment content interface 1112 is initialised, content item can be sent to wireless device by content transmission module 1124, or when allocation is upgraded by position determination module 1126 wireless device really, can in response to the request for content passed through set by equipment content interface 1112.

The position determination module 1126 of data processing module 1104 based on received by wireless device 1102 or the information that is associated with wireless device determine the position of wireless device.Position determination module can determine whether wireless device is positioned at geography fence further.The position determined can be used to determine those content items to be sent to wireless device 1102 by content transmission module 1124.

In certain embodiments, wireless device sends the location message comprising signal strength signal intensity, such as received signal strength indicator symbol (RSSi), and mark, such as detects the media access control address (MAC Address) of each beacon signal of this equipment.This beacon is that be communicatively coupled to network and can send can by any equipment of the signal that wireless device uses WiFi, other wireless standard of bluetooth or such as accessing points or Home eNodeB (femtocell) receives.Information in the message of position determination module 1126 use location determines the position of wireless device based on the known location of beacon.In other embodiments, location message comprises positional information, such as postcode, city, global positioning system (GPS) or other geographical coordinate.In further interchangeable embodiment, user indicates the position of wireless device, such as, by using the image of wireless device capturing ambient or the such as code of QR code.This image compared with image data base to determine the position of this equipment.User alternatively carrys out chosen position designator from the menu shown by wireless device.Will recognize that, other method all can be used for the information relevant to the position of wireless device that communicates.

Wireless device can send location message by predetermined space, the time interval in time interval to one of such as one second minute, the such as time interval in 5 seconds.Content transmission module 1124 can send new content item data when receiving location message at every turn.Like this, display content item data on the wireless device upgrade along with the change of customer location, and the part or all of content item data being therefore shown to user are all associated with the position of user.In certain embodiments, content item data are not updated until content item shows on the device in predetermined time section.

As in interchangeable embodiment, remote server this location message soluble, to determine whether this wireless device is positioned at the preset distance of accessing points.Distance between accessing points and wireless device can be determined based on threshold signal strength.When this signal strength signal intensity exceedes predetermined threshold, remote server sends at least one content item relevant to the position that the signal identifiers by accessing points indicates.

The relevant of data processing module 1104 adjusts to content item relevant related weighing value based on user to the response of content item with analysis module 1128.This is correlated with and analysis module can record with one or more parameter such as time, position further and allow to analyze the change of user to the related weighing value of the subscriber information message related content items of the response of content item.

With reference now to Figure 11 B, show directional content transmission system 1150 block diagram illustrated according to the second embodiment example.In a second embodiment, local data storage module 1152 and local data processing module 1154 are communicatively coupled to Content Management interface 1110.For example, home server can comprise the memory for local datastore, and this memory communication is coupled to processor, so that the application at local data processing module and Content Management interface.In other embodiments, Content Management interface, local data processing module and local data storage module are positioned at by network one or more computing equipments that such as local area network communication is coupled.In certain embodiments, after home server or local area network (LAN) are positioned at fire compartment wall 1156." this locality " used herein represents the relation with particular place or service.

Remote data storage can be used as supplementing of local datastore 1152 or replaces.Remote data processing module 1160 can be used as supplementing of Remote data processing or replaces.It is one or more that local data storage module 1152 and remote data storage module 1158 perform with reference in the function of the data memory module 1108 of figure 11A description.Similarly, local data processing module 1154 and teleprocessing module 160 perform the one or more of the function of the data processing module 1104 described with reference to figure 11A.In one embodiment, when local data processing module 1154 is transshipped, Remote data processing module 160 is used as the process of overflow data.

In certain embodiments, local data storage module 1152 and local data processing module 1154 are communicatively coupled to anonymous server.The data sent by local data storage module and local data processing module are in this anonymous server of passage in transit to network 1106.Similarly, remote data storage module 1158 and Remote data processing module 1160 can be communicatively coupled to anonymous server.The data sent by remote data storage module and Remote data processing module are in this anonymous server of passage in transit to network 1106.

With reference to Figure 12, the content item editing machine that the example showing Content Management interface illustrates.This content item editing machine is graphic user interface, and it allows content manager to create and content of edit item.Content item is the information being sent to wireless device and being presented on this device display.Content item can be, for example, text, video, audio frequency, one or more image, menu, application, with the linking of URL(uniform resource locator) (URL), the information linked on the display that maybe will be presented near wireless device with another content item.Content item editing machine comprises content item and describes input field 1202.In the example that Figure 12 example shown illustrates, content manager have input the description " ski equipment 9 folding " of this content item.

In certain embodiments, father's content item can be linked to one or more sub-content item.When selecting father's content item from wireless device content interface, the sub-content item of this father's content item can be shown.In the content editor that example illustrates, from drop-down menu 1204, have selected the father content item of content item " sports shops sale " as content item " ski equipment 9 folding ".

Content item type can be designated as indicated by drop-down menu 1206.In the example that example illustrates, have selected content item type " text " for content item " ski equipment 9 folding ".Text " transaction today of sports shops " has inputted in content item Text Entry 1208.This is the text that will show on equipment content interface when content item " movement value transaction " is sent to wireless device.In other embodiments, the text in content item describes is used as content item text.Content item body of an instrument frame 1210, navigation button 1212 and content item URL input frame 1214 are with gray text display, so that instruction these input fields when selected content item type is " text " are disabled.When content item type selected in content item type drop-down menu 1206 is " display ", the file that show over the display can use navigation button 1212 to select to be used for uploading.Similarly, when content item type is " image/audio/video ", the file that show over the display can use navigation button 1212 to select to be used for uploading.The filename of selected file is presented in content item body of an instrument frame 1210.When content item type is " URL ", this URL can input in content item URL input frame 1214.

When content manager has completed content item entry input, content manager can select to preserve and change button 1216 to record this entry.If this content item is new, this new content item will be preserved in memory.In certain embodiments, new input is created in the one or more database tables in data memory module 1108, local data storage module 1152 and remote data storage module 1158.If content item changes, this database table is updated to reflect this change.

With reference now to Figure 13, show the relevance interface 1300 that a kind of example illustrates.This relevance interface is for content creating item and one or more parameter such as time, the graphic user interface that associates between user property and related weighing value." association " expression is stored in the contact between the data in computer storage.Typically, this contact is present in database table.Such as, when content item is associated with user property, can comprise for user identify and user property identification field database table in create entry.The content item being sent to wireless device can filter according to relevance, and the content item be presented at like this on equipment is directed to the user of wireless device.Such as, when the association between content item and user property is set up, this content item can transfer to the wireless device of the user described by user property.This user property be provide (such as, by subscriber data interface 1114) by user or about collected by user with user-dependent information.

In the content item editing machine that the example shown in Figure 13 illustrates, the association between content manager's content creating item and user property.In order to the association between content creating item and user property, content manager's chosen content item, user property type and user property value.In certain embodiments, relevance creates by chosen content item and user property value.Content manager have selected content item " ski equipment 9 folding " from content item drop-down menu 1302.From drop-down menu 1304, have selected user property classification " motion ".Drop-down menu 1306 can use the user property value be associated with the user property classification selected from drop-down menu 1304 to fill.When selecting attribute classification " motion " from user property classification drop-down menu, the user property value describing different motion is used to fill user property value drop-down menu.Content manager have selected user property value " skiing " from user property value drop-down menu 1306.

If content manager does not wish the association between content creating item and user property, content manager can use relevance interface to indicate this content not filtered by user property.Such as, this content manager can select " not using user property filter " from user property classification drop-down menu 1304.

This relevance interface can allow content manager to be associated with content item the time.This time can be the time, the date, time range, date range, one week certain sky or indicate At All Other Times.In the example that the example shown in Figure 13 illustrates, content manager have selected from time drop-down menu 1308 " not service time filter ".When have selected the time option except " not use case filter ", between content item and selection of time, create association.Like this, the content item being sent to wireless device can filter according to the time.Such as, if having selected time range " at 8 in the morning is to noon ", this content item only can be sent to wireless device in indicated time range.

In certain embodiments, when creating the association between content item and user property value, related weighing value can be applied to this association.Typically, when creating the relevance with related weighing value, comprise content identification, user property mark and related weighing value field database table in set up entry.Wherein set up the database table of the example explanation associated between content item and user property as shown in figure 33.Similarly, when creating the association between content item and time, related weighing value can be applied to this association.In related weighing value input frame 1310, have input related weighing value 90.In certain embodiments, the content item that only related weighing value exceedes preset value is sent to wireless device.Related weighing value can be adjusted the response of content item based on user by relevant and analysis module 1128.

With reference now to Figure 14, show the interface, position 1400 that a kind of example illustrates.Content manager can use GIS interface to indicate site map 1402 relative to the position of street map 1404.Amplify bar 1406 to allow the magnification ratio of street map 1404 to be adjusted to suitable ratio to arrange this site map.Amplify bar 1406 to comprise increase amplification designator 1408, reduce and amplify designator 1410 and amplification control 1412 of sliding.Content manager can slide this slip amplification control 1412 to increase the enlargement ratio of this map and can slide this slip amplification control 1412 to reduce the enlargement ratio of this map towards reducing the direction of amplifying designator 1410 towards the direction increasing amplification designator 1408.In order to change the position of street map 1404 in map window 1414, use Navigation Control 1416.Navigation Control 1416 comprises upward arrow, lower arrow, left arrow and right arrow.In order to move street map towards the direction expected, select the arrow pointing to desired orientation.Navigate by street map 1404 mouse click, press mouse and rolling mouse desired orientation slip map as a supplement or replace mode realized.Will recognize that, other can being used for adjusting the method for street map amplification and street map position in map window.

In order to indicate the position in place, site map image 1402 can be placed on street map and to locate relative to street map.This content manager selects map image file to be inserted on street map.Such as, content manager can select navigation button 1420 to open dialog box, and it allows content manager from file directory, select map image file.When have selected image file, the title of image file can be presented in the text box shown in 1422 places.Then content manager can upload selected map, such as, by selecting to upload map button 1418.After this map is uploaded, it appears in map window 1414.Site map image 1402 can use mouse control or other Interface Control to adjust size and rotation.Site map image 1402 is placed on the appropriate location relative to street map 1404 by content manager.Such as, content manager clicks by the mouse on the map image of place, pins mousebutton and pull this site map image to desired position to place this site map image.Will recognize that, can using for selecting map image and other method of this image is placed in position desired by street map.The position of site map 1402 is stored in computer storage.Such as, can from this site map relative to the one group of coordinate obtaining the longitude and latitude representing each angle of site map the placement location of street map.This group coordinate can be stored in database table, the such as database table of data memory module 1108.Enlargement ratio and the position of street map 1404 in map window 1414 also can be stored in computer storage to allow reappearing the view shown in map window 1414 after a while.Image file or represent to the character string in the path of image file also can be stored in computer storage.

As in interchangeable embodiment, substitute GIS interface, geographical coordinate (such as longitude and latitude) or other positional information of definition field boundary carry out inputting and being stored in computer storage in text prompt.

With reference to Figure 15, show the network object placement interface 1500 that example illustrates.Network object is placed interface and is allowed content manager to be placed on site map by network object icon, so that the position of indication network object on this place.The network object can placed on this map comprises beacon and transducer.In certain embodiments, can the transducer of detected beacon signals by position determination module for determining the position of wireless device.When have selected beacon icon 1506, beacon icon appears at map window 1504.Then beacon icon can be placed on corresponding to certain position on the site map of the position of beacon on physics place, and then content manager pulls position desired by this beacon icon to commercial location map 1502.Such as, beacon icon is drawn to the position on site map by mouse.Will recognize that, by beacon icon is placed on site map, can be used for indication letter as interchangeable interface tool and be marked on position on place.In the example that the example shown in Figure 15 illustrates, this interface has been used to be placed on site map 1502 by beacon 1510,1512,1514 and 1516.In order to add beacon icon to site map, content manager selects sensor icon 1508 and sensor icon is moved on site map 1502 to correspond to transducer this position in position, place.Will recognize that, other method multiple being used to indicate the position of network object on site map can be used.The geographical coordinate being placed on the network object on site map can be stored in computer storage, such as, is stored in data memory module 1108.

In certain embodiments, this interface allows content manager distribution marker to be placed on each network object on site map to using this interface.The position of this network object identifier and this network object stores explicitly.

As in interchangeable embodiment, substitute GIS interface, the geographical coordinate of define grid object's position or other positional information carry out inputting and being stored in computer storage in text prompt.

In another embodiment, local positioning system is used to substitute geo-positioning system, and about the memory location coordinate of the arbitrfary point define grid object in place, geography fence, site map, virtual reference point, display and other system component.

With reference now to Figure 16, show the geography fence establishment interface 1600 that a kind of example illustrates.Shape drawing tool allows content manager to define the geography fence of the various shape be associated with this site map.When location of wireless devices is confirmed as being positioned at one of them geography fence, the content be associated with this geography fence is sent to this wireless device, to define content bubble.Content manager creates rectangle geography fence by selecting rectangle geography fence shape 1606.When have selected rectangle geography fence shape, rectangle geography fence appears on site map 1602.This rectangle geography fence shape can adjust its size as required and reorientate.Similarly, content manager by select polygon geography fence shape 1604 to create polygon geography fence and content manager by selecting circular geography fence shape 1606 to create circular geography fence.When have selected geography fence shape, suggestion content manager geography fence identifier can be inputted in Text Entry 1612.After geography fence has been adjusted its size as required and located, content manager has selected to create geography fence button 1614 to preserve the position of the geography fence of establishment to computer storage, such as data memory module 1108.For example, central point and the radius of instruction rectangle geography fence shape or each angle of polygon geography fence shape or the coordinate of its position or geography fence shape can be stored.In the example that the example shown in Figure 16 illustrates, polygon geography fence shape 1604 and rectangle geography fence 1606,1608 and 1610 are created.In certain embodiments, this geography fence interface shows the position that wherein placed beacon as a reference.Shown in the example that beacon 1616,1618,1620 and 1622 illustrates in Figure 16 example shown.

With reference to Figure 17, show the geography fence relevance interface 1700 that a kind of example illustrates.Content manager can use geography fence relevance interface to create the association between geography fence and one or more content item.In order to create this association, content manager selects geography fence identifier and select one or more content item from content item list 1704 from geography fence drop-down menu 1702.Show the site map 1706 using geography fence to create the position of the geography fence that interface creates to can be used as with reference to showing.After creating geography fence relevance, content manager selects to create geography fence relevance button 1708 to preserve this association.The content item of geography fence identifier and selection is stored in computer storage explicitly, such as, in data memory module 1108.As shown in Figure 7, defined geography fence 1710,1712,1714 and 1716, corresponded respectively to sports shops, dining room, women's dress and men's clothing.In the example that the example shown in Figure 17 illustrates, content manager has created " sports shops " geography fence as shown in 1702 and associating between the content item " ski equipment 9 folding " such as shown in 1704 and " sports shops is concluded the business " content item.

With reference to Figure 18, show the display layout interface 1800 that a kind of example illustrates.Content item comprises content item, has video, image, word and maybe will be presented at other displaying contents on the contiguous display of wireless device.In certain embodiments, display associates with the geography fence of wherein placing this display.When this wireless device is positioned at this geography fence, content item can be sent to this wireless device and be presented on the display that is associated with this geography fence.When content manager selects display icon 1802, display icon occurs and covers on site map 1804.Display icon is moved into the position of the site map of the location of displays corresponding to this place.When have selected display, suggestion content manager explicit identification symbol can be inputted in Text Entry 1806.After display is arranged, content manager selects to create the Show Button 1808 and the position of created display is saved to computer storage, such as data memory module 1108.Such as, the coordinate of display position is indicated to be stored.In the example that the example shown in Figure 18 illustrates, create the display 1810 with explicit identification symbol " sports shops ".In certain embodiments, this display interface shows the position that wherein geography fence has as a reference been arranged.

With reference to Figure 19, show the display geography fence association interface 900 that example illustrates.In order to create the association of display geography fence, in display menu 1902, selecting display and select geography fence in drop-down menu 1904.Select to create display geography fence associated buttons 1906 by shown geography fence association store in computer storage.In the example that Figure 19 example shown illustrates, the display 1908 with explicit identification symbol " sports shops " is associated with the geography fence 1901 with geography fence identifier " sports shops ".

The position storing display allows content manager to read the position be presented on site map.But, will recognize that, the establishment that display is associated with display geography fence can be performed when not storing display position.

In certain embodiments, content item is associated with display.Such as, the content item list similar to the content item list 1704 of Figure 17 is used to carry out the geography fence drop-down menu 1904 shown in alternative Figure 19.When wireless device is positioned at shown preset distance, as position definition module 1126 define, the content item be associated with this display can be sent to this wireless device.

With reference now to Figure 20, show the system block diagram 2000 of the position detecting system of the wireless device based on beacon network.User 2002 carries wireless device 2004.One or more beacon Received signal strength that wireless device closes on from it.In the example that example illustrates, wireless device 2004 is from beacon 2006,2008,2010 and 2012 Received signal strength.Wireless device sends location message to data processing module 1104 to indicate signal strength signal intensity and the signal identification of each beacon signal detected by wireless device by network 2014.Position determination module 1126 uses this location message to determine the position of wireless device.Use the information be included in location message, position determination module determines whether this wireless device is arranged in the one or more of geography fence 2016,2018,2020 and 2022.If wireless device is positioned at geography fence, wireless device receives the content be associated with geography fence by network 2014.

With reference now to Figure 21 A-21D, show from received beacon signal to determine the example that the example of location of wireless devices illustrates.The form of Figure 21 A-21D indicates the wireless device allocation be really associated with geography fence shown in Figure 20.

In Figure 21 A-21B, determine the position of wireless device according to the maximum signal from the beacon reception detected by wireless device.In Figure 21 A, wireless device is Received signal strength from beacon 1,2,3 and 4, has signal strength signal intensity-50dB ,-60dB ,-40dB and-55dB respectively.Because the beacon 3 shown in Figure 20 shown in 2010 places has maximum signal when wireless device receives and beacon 3 is positioned at geography fence 2020, therefore position determination module 1126 just determines that this wireless device is positioned at the geography fence 2020 indicated by Figure 20.Wireless device can receive the content that the borderline region that indicates with geography fence 2020 is associated.

In order to determine the position of wireless device based on beacon signal intensity, position determination module compares the geographical coordinate of beacon and the geographical coordinate of geography fence scope.As in interchangeable embodiment, the association between beacon and geography fence can be stored in computer storage.

As illustrated in fig. 21b, wireless device have received the signal from beacon 1,2,3 and 4, has signal strength signal intensity-45dB ,-55dB ,-45dB and-60dB respectively.Because wireless device receives identical signal strength signal intensity from both beacon 1 and beacon 3, beacon is not had to have maximum signal.In this case, wireless device is determined to be positioned at the position with two of maximum signal beacons with average distance.Wireless device will be determined to be positioned at the position of the arithmetic average of the geographical coordinate of beacon 1 and beacon 3.Therefore wireless device can be determined to be positioned at geography fence 2016, and geography fence 2016 comprises the position be positioned in the middle of beacon 1 and 3.

As shown in Figure 21 C-21D, by comparing intensity and the threshold signal level of the beacon signal received at wireless device place, such as-50dB determines the position of wireless device.In Figure 21 C, wireless device receives signal from beacon 1,2,3 and 4, has signal strength signal intensity-45dB ,-60dB ,-55dB and-65dB respectively.Suppose that preset signal intensity is for-50dB, the signal so only from beacon 1 exceedes this threshold value.Because the beacon 1 shown in 2006 places of Figure 20 has the signal uniquely exceeding threshold level, wireless device is determined to be in geography fence 2016.If more than one signal level exceedes threshold level, then this equipment can by the geography fence determining to be in residing for the beacon wherein with highest detection signal strength signal intensity.

As shown in figure 21d, wireless device receives signal from beacon 1,2,3 and 4, has signal strength signal intensity-55dB ,-55dB ,-60dB and-55dB respectively.Given threshold signal level is-50dB, and the signal so received from beacon 1,2,3 and 4 does not all exceed this threshold signal level.Therefore, the wireless device shown in Figure 20 can not be determined relative to the position of geography fence and this wireless device is confirmed as not being positioned at these geography fence.

With reference now to Figure 22, show a kind of flow chart 2200 transmitting targeted content to the example of the method for user and illustrate.The method starts from frame 2202, and wherein location message is sent to data processing module 1104 by network 1106 by wireless device 1102.The method proceeds to determines frame 2204, and wherein position determination module 1126 determines whether wireless device is positioned at geography fence.If wireless device is positioned at geography fence, the method proceeds to frame 2206, and wherein the geography fence of content transmission module 1124 interface creating according to Figure 13 and 17, user property and time relationship filter the content item be stored in data memory module 1108.If wireless device is not in geography fence, content transmission module carrys out filtering content item, indicated by frame 2208 according to user property and time correlation connection.Then content after filtration is classified by related weighing value, indicated by frame 2210.In certain embodiments, the content item that only related weighing value exceedes threshold value is sent to wireless device.In other embodiments, the highest ranked content item of predetermined number is sent to wireless device.If the quantity of the content item produced by filter process is less than the predetermined number of the content item that will be sent to wireless device, so unfiltered content item is classified by related weighing value and is added into the content item that will be sent to wireless device.Then the method proceeds to frame 2212, and wherein selected content item is sent to wireless device 1102 by network 1106 by content transmission module 1124.

With reference now to Figure 23, show the system block diagram 2300 of the position detecting system of the wireless device based on beacon and sensor network that example illustrates.This beacon and sensor network comprise multiple beacon and one or more transducer.Wireless device 2302 is from the one or more Received signal strength beacon 2304 and 2306.Location message is sent to data processing module 1104 by network 2308 by this wireless device, to indicate signal strength signal intensity and the signal identification of each beacon signal detected by wireless device.Transducer 2310 and 2312 is also from the one or more Received signal strength beacon 2304 and 2306.The signal strength signal intensity of each beacon signal comprised detected by transducer and the message of signal identification are sent to data processing module 1104 by network 2308 by each transducer.Transducer is present in the position detecting system based on beacon and transducer the change allowing position determination module to consider in beacon network.Transducer likely can detect when beacon does not rerun or when beacon changes position.Position module can based on the beacon position changing storage at one or more transducer place from the change of the signal strength signal intensity of beacon reception.When detecting that beacon state changes, report can be issued by data processing module to content manager.In certain embodiments, transducer is for building virtual reference dot system, to improve the precision of detected wireless devices position, specifically described more in detail below with reference to Figure 25-28.Like this, transducer allowable position detection module is considered due to the change in the RF environment that temperature, humidity, number, RF radiator number, barrier and impact or other this class variable of causing RF environment to change cause.

With reference now to Figure 24, show the system block diagram 2400 of the position detecting system of the wireless device based on beacon and the enable sensor network of beacon.Beacon and the enable sensor network of beacon comprise multiple beacon and the enable transducer of one or more beacon.The network object 2402 and 2404 that example illustrates to send the transducer enable with the beacon of Received signal strength.The enable transducer of beacon can operate in sensing modes and beacon patterns simultaneously or can carry out handover operation between two patterns.In certain embodiments, transducer is configured to periodically between sensing modes and beacon patterns, carry out handover operation.Transducer can carry out handover operation in response to the order provided by network from user interface between sensing modes and beacon patterns.In certain embodiments, the switching between sensing modes and beacon patterns can by detecting such as temperature, humidity, number, RF radiator number and impact or cause the information received by the transducer of other this class variable of RF environment change to trigger.Wireless device 2406 receives from the one or more signals in beacon 2408 and 2410 and the enable transducer 2402 and 2404 of beacon.Location message is sent to data processing module 1104 by network 2412 by wireless device, indicates signal strength signal intensity and the signal identification of the signal from each beacon and the enable transducer of beacon detected by wireless device.The enable transducer 2402 of beacon receives from the one or more signals in beacon 3408 or 2420 and the enable transducer 2404 of beacon.The enable transducer 2404 of beacon receives the one or more signals from beacon 2408 or 2410 and the enable transducer 2402 of beacon.The enable transducer of each beacon will comprise the signal strength signal intensity of each beacon signal that detected by transducer and the message of beacon identity is sent to data processing module 1104 by network 2412.

With reference now to Figure 25, show the VRP grid 2500 of the example explanation covered on site map.Wireless device is determined based on the beacon signal data received at wireless device place and the association between the beacon signal data of virtual reference point (VRP) place calculating relative to the position in place.Beacon signal data, is also referred to as fingerprint, is one group of data comprising the signal strength signal intensity of each beacon signal received by wireless device.VRP is the theory signal data calculated at the interval place running through this place.Typically, for shown in Figure 25 across in the grid in this place point calculate VRP.Also can be around or be close to the region calculating VRP in place 2502.Each VRP comprises the data with this place and indicating positions, the theory signal intensity of each beacon be such as associated with geographical coordinate.Distance in grid between VRP is spacing distance.In certain embodiments, the first spacing distance is y-axis spacing distance 2506 and the second spacing distance is x-axis spacing distance 2508.In other embodiments, x-axis spacing distance equals y-axis spacing distance and uses single spacing distance.

If beacon stops emission signal and moving, near beacon, place barrier or other change to RF environment occurs, the signal data of beacon is changed on place, and this transducer can detect this change.VRP is renewable, with periodically or in response to the change of the beacon sensor data received at one or more transducer place.

In certain embodiments, VPR can be shown as a layer in interface, and such as network object arranges interface 1500.Network object arranges that the feedback of the accuracy of position detecting system can be provided to content manager by the VRP layer in interface.User can use this feedback such as to reorientate transducer and beacon, to optimize position detecting system.VRP layer also can allow user to indicate VRP position.

With reference to Figure 26, show the VRP2600 that example illustrates.This VRP comprises position coordinates, such as indicates longitude and the latitude value of VRP position.This VRP comprises signal indicator and the RSSI of each beacon for being associated with this place further.For example, in the VRP that the example that illustrates illustrates, signal indicator is " beacon 1 " and the RSSI corresponding to beacon 1 is-33dB.

With reference to Figure 27, the flow chart that the example showing the method for generating VRP illustrates.VRP is typically calculated by position determination module 126.VRP can periodically calculate, such as per second, per minute, per time, every day, to calculate weekly or monthly.In certain embodiments, VRP calculates in response to User Activity, and the user such as inserted by Content Management interface 1110 is to the request calculating VRP.The method starts from frame 2702, to obtain the scope of site map from data memory module 1108.The scope of site map can be determined according to the layout of interface, position to map image shown in by Figure 14.Then the method proceeds to frame 2704, to determine the spacing distance between VRP.This spacing distance is the distance between adjacent VRP, all levels as shown in figure 25 between adjacent X or vertical range.In certain embodiments, use the first spacing distance and the second spacing distance, wherein the first spacing distance is x-axis spacing distance and the second spacing distance is y-axis spacing distance.Based on specific interval distance, the position of all VRP in place can be created in the grid similar to the VRP shown in Figure 25.User can arrange spacing distance by Content Management interface 1110.In certain embodiments, VRP can be placed separately by user, such as, uses GIS interface.

The method proceeds to frame 2706, performs Krieger (kriging) processing procedure with each beacon be associated for this place.Krieger is the interpolation method based on data space correlation.This Krieger processing procedure as shown in 2708 instruction frames is that each beacon iteration performs until it performs all beacons be associated with this place.At frame 2710, determine the Euclidean distance between often pair of reference point measured being associated with this place.In other words, calculate each measure reference point and each other measure reference point between distance.The fingerprint that the reference point (MRP) measured can be sensor fingerprint or obtained by other measurement mechanism.The distance calculated is stored in system database 1108.Krieger processing procedure continues at frame 2712, and the difference of the RSSI value wherein received from beacon N based on MRP calculates the right en difference of all MRP.Such as, in first time of Krieger processing procedure in iteration, N=1, makes the RSSI value of the beacon 1 at a MRP place compare with the RSSI value of the beacon 1 at the 2nd MRP place, and this calculating is directed to every a pair MRP that this place is associated repeats.At frame 2714, the experience semivariogram based on the value calculated 2710 and 2712 carrys out adaptation model, and such as linear least-squares returns (LLSR).At frame 2716, the distance based on the slope obtained from adaptive model and calculating in frame 2710 creates matrix.Then this matrix is inverted as indicated at frame 2718 place.The weighted value be used at VRP prediction signal intensity level is obtained, indicated by frame 2720 from Inverted matrix.Then the signal strength signal intensity of beacon N calculates at each VRP place, based on the summation of the weighted signal strength value of each MRP, as frame 2722 place indicate.The method proceeds to determines frame 2724, to determine whether to perform step 2712-2722 for all beacons.If not, then the method iteration is to next beacon, indicated by frame 2726.When performing step 2712-2722 for all beacons, then the method terminates.

With reference to Figure 28, show and use VRP to determine the method that the example of location of wireless devices illustrates.The position of wireless device is determined by position determination module 1126.The method starts from frame 2802, and the signal identification of each beacon be included within the scope of equipment and the device-fingerprint of signal strength signal intensity are sent to data processing module 1104 from wireless device.The method proceeds to frame 2804, and the signal received by this equipment is carried out rank by signal strength signal intensity.The method proceeds to frame 2806, in gathering from the VRP be associated with place, select VRP subset.VRP subset is the VRP of the maximum received signal strength had from certain beacon, mates this equipment from maximum signal received by this beacon.The method proceeds to frame 2808, compares with the signal of the signal of this device-fingerprint and VRP subset.K nearest neighbor algorithm shown in 2810 can be used for the output determining that this compares.

At frame 2812, for each VRP in VRP subset, for each beacon is determined in the level of signal of this equipment place reception and the difference between the level of signal of VRP place estimation.Determining frame 2814, determining whether the VRP number in subset is less than integer value K.If the VRP number in subset is more than or equal to K, this device location can be estimated as be in K arest neighbors VRP between.Such as, the position of this equipment can be defined as the weighted average place being in nearest-neighbors, makes the neighbours with less difference summation more to this average contribution, indicated by frame 2818.If the quantity of VRP is less than K in subset, this device location is estimated as the beacon grade that has and receive at wireless device place and the position of VRP of the minimum summation of difference between the level of signal estimated at VRP place, indicated by frame 2818.Once estimate location of wireless devices, the method has proceeded to frame 2820, and the position estimated is for carrying out filtering content item according to position.Such as, content determination module 1126 can determine whether wireless device is positioned at geography fence.If wireless device is positioned at geography fence, then content item is filtered into the content item returning and associate with this geography fence.If wireless device fingerprint changes, then indicating equipment position changes, and the method is again from frame 2802.

With reference now to Figure 29, show the related interfaces 2900 that example illustrates.Related weighing value can store explicitly with user property and content item, such as, is stored in the database table of data memory module 1108.In addition, related weighing value can store explicitly with position and content item.Related weighing value can be applied to other parameter be associated with content item, such as time value or time range.Related weighing value can be adjusted according to the response of user to content item.Related interfaces 2900 allows content manager to change as the knots modification of specific user to the related weighing value of content item response results.

In certain embodiments, content manager can revise the related weighing value be associated with storing with content item and certain set of properties of all properties group of being associated with user.The set of properties of user can comprise the information that user provides, the position of such as user, user interest point, the age of user or the age group belonging to user.In certain embodiments, this set of properties comprises the user related information collected, such as, from the information of the transactions history of user and businessman.Set of properties and user ID are stored in computer storage explicitly, such as, in database table.User can provide the response to content item, such as, by selecting the thumb that shows near content item on the wireless device or thumb icon down, the scoring of content item scale is given upward, rank for content item or score value are provided, or select or do not select this content item.When user provide the user of content item is responded time, relevant and analysis module 1128 search data memory module 1108, such as, is searched for by performing database, determines each set of properties be associated with user.Then relevant and analysis module can locate this data-base recording, and this content item wherein receiving user's response associates with the set of properties of user.Relevant and analysis module changes the related weighing value stored explicitly with this content item and this set of properties.This process repeats for each set of properties be associated with user.Although employ set of properties in the example that example illustrates, will recognize that, this related weighing value can in response to user feedback, to adjust for the position be associated with storing with content item or other parameter.

Text Entry 2902, content manager can input numeral, and when receiving positive feedback for content item, then related weighing value increases this number.Such as, when equipment content interface 1112 have received " thumb upward " input, can be employed in 2902 numerals inputted.In the example that the example shown in Figure 29 illustrates, content manager have input numeral 5 at Text Entry 2902, and this increases by 5 by causing the related weighing value relevant to content item and each set of properties of being associated with user when user provides the positive feedback to this content item.Similarly, at Text Entry 2904, content manager can input numeral, and when receiving negative feedback for content item, then related weighing value reduces this number.Such as, can be employed in the numeral of 2904 inputs when being received " thumb is downward " input by equipment content interface 1112.In the example that example shown in Figure 29 illustrates, content manager have input numeral 0 in Text Entry 2902, instruction, when user provides the negative feedback for this content item, does not change and content item and the related weighing value that is associated with user-dependent each set of properties.

Will recognize that, the numeral shown in the text box of Figure 29 be only for illustration of.The numeral input of text box can comprise the numeral of the maximum storage capacity that the numeric data type that consumes used database allows.In certain embodiments, negative can input in Text Entry.Also floating number can be used.Numeral input can be restricted to the compulsory default digital scope of application.The default value that Text Entry used before being changed by content manager is filled.What indicate in Text Entry is digitally stored in computer storage.

In certain embodiments, content manager can designation number, and related weighing value will adjust this numeral for content item.Such as, in each data-base recording, wherein related weighing value is associated with content item, then this related weighing value is adjusted.In another embodiment, this related weighing value adjusts for all properties group be associated with storing with content item.As in interchangeable embodiment, related weighing value adjusts for all positions be associated with storing with content item.In a further embodiment, related weighing value is directed to another parameter that content item is associated with storing and adjusts.At Text Entry 2906, content manager has indicated in all records that content item is associated with related weighing value wherein, and weighted value of being correlated with when receiving positive feedback will increase by 2 points.At Text Entry 2908, content manager has indicated in all records that content item is associated with related weighing value wherein, and weighted value of being correlated with when receiving negative feedback will reduce by 3 points.

Related interfaces can allow the content-based item of content manager whether to be easily selected by a user the adjustment related weighing value relevant to content item further.When the selection of content item can betide user's click on items button or indicate interested in the content item being presented at equipment content interface.Such as, if content item is in non-selected situation, then sent by content transmission module 1124 and exceed pre-determined number, related weighing value can be reduced.At Text Entry 2910, content manager can input multiple services required before reducing generation.At Text Entry 2912-2914, content manager can input multiple related weighing point, and when when not having chosen content item, when there is the plurality of service, then this related weighing value reduces the plurality of related weighing point.In certain embodiments, whether content item has been selected all to reduce.

Text Entry 2912 pointer is to the reduced value of all users.For every bar data-base recording related weighing value be associated with content item, when this content item is not when being selected, served when the number of times indicated by frame 2910, related weighing value reduces the number indicated by frame 2912.Text Entry 2914 pointer pair and the reduced value provided the set of properties that the user of the response of content item is associated.When reaching at the service number indicated by frame 2910, all set of properties be associated with user are identified, and the related weighing value be then associated with storing with this content item and each set of properties are adjusted by the value indicated by frame 2914.Although do not indicate in Figure 29, the related weighing value be associated with storing with other parameter such as position can adjust in response to the number of times that content item is serviced.

In certain embodiments, when counting down to the number specified by frame 2910 to determine when to reach " triggering the service reduced ", serve with the gap count that input frame 2916 indicates.In the example that example illustrates, content manager has indicated the service of the content item in every five minutes intervals only to count once.If counted service at five minutes in interval, service can not count again until minute interval of lower First Five-Year Plan starts.Like this, the process be associated with the service of count content item can be reduced.In certain embodiments, unique services interval definition 2916 instruction several seconds or period distances At All Other Times.

2918, content manager can specify related weighing point, and related weighing value will increase this related weighing point when the user selects an item of content.When user " clicks through " or uses equipment content interface to select or indicates interested in content item, carry out record for each database that wherein related weighing value is associated with content item, related weighing value increases the number indicated by Text Entry 2918.2920, content manager can specify related weighing point, will increase this related weighing point for this related weighing value of all properties group selecting the user of this content item to be associated.When user uses equipment content interface chosen content item, each database that the set of properties for wherein user is associated with content item carries out record, and the related weighing value that this is associated increases the number specified by Text Entry 2920.

Content manager can use Text Entry 2922 to indicate numerical value, and when content item is sent to the wireless device being in certain position, the related weighing value be associated between this position and content item will adjust this value.Such as, content item is sent to the wireless device being positioned at geography fence, because this content item is associated with this geography fence, as described in reference diagram 17.When this content item is sent out, the related weighing value of the relation between content item and geography fence is multiplied by the numerical value of instruction in Text Entry 2922.In another embodiment, when content item is selected, the related weighing value be associated between content item and geography fence is multiplied by the numerical value of instruction in 2922.Further can select in embodiment, use increment type related weighing point to adjust and substitute the multiplication adjustment be associated for content item-position.

With reference now to Figure 30, show the data base table entry 3000 that the example for subscriber data illustrates.Term " data base table entry ", " entry ", " data-base recording " and " record " can replace use in this article.This form can use the information provided by the subscriber data interface 1114 on wireless device 1102 to fill by user.In certain embodiments, user uses the equipment input subscriber information message of home computer or other addressable network 1106.Subscriber information message alternatively or additionally generates based on the user related information collected by third party, the transactions history of such as businessman and user.Subscriber information message is sent to database by network 1106, such as the database of data memory module 1108.Subscriber information message can be stored in wide area information server table, such as user profile database table 3000.User information table comprises field user ID 3002.User information table 3000 can comprise other field, such as shows name 3004, sex 3006, the right 3008 and age 3010.In certain embodiments, for user stores the age of birthday or the range of age instead of this user.

With reference to Figure 31, show the data base table entry 3100 that the example for set of properties illustrates.This set of properties table stores the unique identifiers for each set of properties that can be associated with user.Set of properties table stores in a database, the such as database of data memory module 1108.Set of properties table comprises field attribute ID3102 and property value 3106.The set of properties table that example illustrates comprises field attribute type 3104 further.According to the entry that example in set of properties form illustrates, the attribute with Property ID numbers 11111111 is the attributes with attribute type " physical culture " and property value " skiing ".If user indicates skiing for point of interest, the Property ID of skiing can be associated with the user ID in the user property group database table indicated by Figure 32.

With reference to Figure 32, show the data base table entry 3200 that the example that user ID is associated with set of properties illustrates.User property group table comprises field user ID 3202 and Property ID 3204.User ID " 12345678 " is associated with attribute id " 11111111 " by the entry that the example in user property group table illustrates, the user " Joe " (as indicated in Figure 30) that this instruction has user ID 12345678 is associated with attribute skiing, and it is indicated by Property ID 11111111.Instruction is used to may have been created this table clause to the interested Joe of skiing by subscriber data interface or other user interface.As interchangeable, businessman or other content manager may determine that Joe is interested in skiing, such as, buy ski equipment based on Joe from this businessman, and created the user property group table clause therefore illustrated.

With reference to Figure 33, show and content item is associated with set of properties and the data base table entry 3300 that illustrates of the example storing the related weighing value that this is associated.Group content grading table comprises field contents ID3302, Property ID 3304 and related weighing value 3306.The value of content ID is the unique identification of " 00000001 ", instruction content item.In the example that example illustrates, content item 00000001 is the advertisement text of ski equipment trade.In the entry that example illustrates, the content 00000001 be associated with attribute 11111111 (skiing) has related weighing value 105.

By illustrating, user Joe (having user ID 12345678) has indicated skiing interested, creates the user property group entry shown in Figure 32.In the example that this example illustrates, content item 00000001 is the content item " ski equipment 9 folding " indicated by 1202 of Figure 12.When Joe provides the positive feedback to content item 00000001, all properties group relevant to Joe and content item can the adjustment to related weighing value according to default adjusted value or the related weighing value adjusted value arranged in related interfaces 2900 reception.For example, if initial associated weight value 100 is used to content ID00000001 (such as, skiing ad content item) and Property ID 11111111 is (such as, skiing) between be associated, positive feedback causes increase a little, such as, the increase of 5, the related weighing value producing adjustment is 105.

With reference to Figure 34, show for content item being associated with station location marker and the data base table entry 3400 that illustrates of the example storing the related weighing value that this is associated.Location conten grading table comprises field contents ID3402, position ID3404 and related weighing value 3406.The value of position ID is " 22222222 ", indicates the unique identification of this position.

In certain embodiments, position ID is the unique identification be associated with geography fence.Such as, the database in data processing module 104 can store the one group of coordinate corresponding to the region of being demarcated by the geography fence be associated with unique location ID.

As in interchangeable embodiment, position ID can be associated with postcode, city, gps coordinate or the distance range scope of 300 feet (such as, be around the radius of one group of gps coordinate) around any foregoing.Position ID alternatively indicates and uses wireless device by the scanning barcode such as determined position of QR code.In further alternative embodiment, position ID corresponds to use and applies determined position by the environment photo captured by wireless device and image recognition.

By illustrating, content item 00000001 is content item " ski equipment 9 folding ".In one example, the wireless device showing this content item is arranged in the geography fence 1710 comprising the sports shops shown in Figure 17.Content item " ski equipment 9 folding " is associated with the geography fence of sports shops, as shown in figure 17.When content item " ski equipment 9 folding " is sent to the wireless device being positioned at sports shops geography fence, the related weighing value be associated with this position and content item is multiplied by the point value indicated by the position associated multiplier Text Entry 2922 of Figure 29.For example, if initial associated weight value 100 is for being associated between content ID00000001 (" ski equipment 9 folding ") and position ID22222222 (sports shops geography fence), related weighing value will be multiplied by position associated multiplier 5, obtains the related weighing value 500 of adjustment.

Referring now to Figure 35 A, show and to be associated for time term and set of properties and the data base table entry 2500 that illustrates of the example storing the related weighing value that this is associated.Content grading timetable comprises field contents ID3502, time 3504 and related weighing value 3506.When the related weighing value of content item changes, this related weighing value and time can be recorded, thus the record that this content item related weighing value shown in establishment Figure 35 B changed along with the time.Content grading timetable can comprise Property ID or position id field, further to be allowed for the related weighing value of particular community group or position analysis over time.

With reference to figure 35B, show the time dependent figure of related weighing value of content item.The entry that figure shown by Figure 35 B can grade in timetable 3500 according to content creates.Related weighing value may be useful for the success rate of content manager's quantum evaluation item over time.

The method that the example that flow chart instruction shown in Figure 36-39 is performed by relevant and analysis module 1128 illustrates, for adjusting the related weighing value be associated with content item.

With reference now to Figure 36, show the flow chart illustrated according to the example of the method for adjusting related weighing value of the first embodiment.The method starts from frame 3602, and it receives content item at wireless device 1102 place.This content item can be one of multiple content items being presented at this equipment.Determining in frame 3604, relevant and analysis module 1128 determines whether to have received positive feedback from wireless device.If have received the positive feedback for content item, then the method has proceeded to block 3606.In block 3606, for the user-dependent each set of properties providing positive feedback, point value x, such as at the point that Text Entry 2902 place of Figure 29 indicates, be increased to content ID value matching content item mark and the numerical value of the related weighing value field of the group content grading entry of Property ID match attribute mark.

For example, if user 12345678 (display Name " Joe ") provides the positive feedback for the content item with content identification 00000001, all properties group relevant to user 12345678 is located.Correspondingly, user property group table is queried all entries with feedback user 12345678.Because the attribute with attribute-bit 11111111 is associated in user property group table with user 12345678, the content item for this selection is modified by the related weighing value be associated with Property ID 11111111.In group content grading table, content ID be 00000001 and Property ID be that the related weighing value of the entry of 11111111 is adjusted.Owing to providing positive feedback, point value is increased to the currency of related weighing value.Such as, to be used in Text Entry 2902 the relevant point value of input, when providing positive feedback, 5 current values that will be increased to related weighing value.

If do not exist in group content grading table coupling the Property ID of the user property of feedback is provided and the feedback that there is not reception for the entry of content ID of content item, in the grading of group content, create new entry when the feedback is received.New entry have the feedback that coupling receives for the content ID of mark of content item and coupling the identity property ID of the user property of feedback is provided.When creating new entry, the related weighing value of new entry can be default value.

As interchangeable, the summation that the related weighing value of new entry can be default value and revises according to the point value that user feedback obtains.

If locate extra attributes entries for user 12345678 in user property group table, then related weighing value adjusts for this extra attribute.The process lasts creating new record (time if desired) and amendment related weighing value carries out until for have adjusted related weighing value with user-dependent each set of properties.

In certain embodiments, the method proceeds to can choice box 3612, the related weighing value of its record adjustment.Such as, the entry in the database table such as content grading time can be created on.

If do not receive positive feedback for content item, the method proceeds to determines frame 3608, and it determines whether to receive the negative feedback for this content item.If receive negative feedback, the method proceeds to frame 3610.In frame 3610, for degenerative user-dependent each set of properties is provided, from content ID value matching content item mark and Property ID value match attribute mark group content grading entry related weighing value field numerical value deduct point value.If there is not entry for this content ID and Property ID in group content grading table, create new entry as described above.Then the method proceeds to can select step 3612, its record related weighing value.

In certain embodiments, the increase computing described as 3606 is applied to the related weighing value adjusting the content item be associated with the position at wireless device place.Replace the related weighing value increasing the x point extremely content item of each set of properties, x point is increased to the related weighing value be associated of content item and location of wireless devices.Similarly, the subtraction described as 3610 can be applicable to the related weighing value adjusting the content item relevant to the position residing for wireless device.Addition described by 3606 and 3610 and subtraction similarly can be applied to the related weighing value adjusting time or other parameter be associated with storing with content item.

With reference now to Figure 37, the flow chart that the example showing the method for the adjustment related weighing value according to the second embodiment illustrates.The method starts from frame 3702, content item is sent to wireless device 1102.This content item can be one of display multiple content items on the device.Determining in frame 3704, relevant and analysis module 1128 determines whether to have selected this content item.User is by such as click on items button chosen content item.If content item is selected, the method proceeds to frame 3706.In frame 3706, for with each set of properties providing the user of positive feedback to be associated, can by point value y, such as at the point value that Text Entry 2902 place of Figure 29 indicates, be increased to content ID value matching content item mark and the numerical value of the related weighing value field of the group content grading entry of Property ID value match attribute mark.Point value y can be any point value, such as 2 points.If there is not the entry for this content ID and Property ID in group content grading table, create new entry as described above.

The method proceeds to frame 3708, and its related weighing value adjusting module determines whether that content item be have sent more than N time by content transmission module 1124.N can be, and such as, content transfers to from content transmission module 1124 number of times that particular wireless device maybe can receive all wireless devices of this content.N can be the numerical value at preset value or input association interface, the content service value of the uniqueness such as indicated by the Text Entry 2910 of Figure 29.If this content item have sent more than N time, from the numerical value of the related weighing value field of the group content grading entry of content ID value matching content item, z point is deducted for all users.Point value z can be any point value, the decrement numerical value such as indicated by the Text Entry 2912 of Figure 29.

In order to adjust related weighing value field for all users, the set of properties with predetermined attribute ID such as Property ID 00000000 can be associated with each contact person ID.Such as, create new user ID, user property group can receive the entry new user ID be associated with Property ID 00000000 at every turn.Can be the group content grading entry adjustment related weighing value that the content item of content ID value matching transmission and Property ID are 00000000.Make to be all users when content item have sent more than N time and adjust related weighing value.

The method proceeds to can select step 3712, its record related weighing value.

In certain embodiments, the increase computing described by 3706 is applied to the related weighing value adjusting the content item relevant to the position at wireless device place.Replace and increase the related weighing value of y point to the content item of each set of properties, y point is increased to the related weighing value that content item associates with location of wireless devices.Similarly, the subtraction described by 3710 can be applicable to the related weighing value adjusting the content item relevant to the position residing for wireless device.Addition described by 3706 and 3710 and subtraction similarly can be applied to the related weighing value adjusting time or other parameter be associated with storing with content item.

With reference now to Figure 38, show the flow chart indicating and illustrate according to the example of the method for the adjustment related weighing value of the 3rd embodiment.The method starts from frame 3802, and wireless device sends location message to data processing module 1104.This location message comprises the information be associated with the position of wireless device.This position is identified by unique identifier-location ID.Determining frame 3804, position determination module 1126 uses this location message to determine whether that wireless device 1102 is arranged in geography fence.If this wireless device is arranged in geography fence, the one or more content items be associated with this geography fence are presented in equipment content interface, as shown in frame 3806.The method proceeds to frame 3808, and numerical value point value v being identified the related weighing value field of the entry and the location conten that location id values matched position identifies is graded with content ID value matching content item is multiplied.Point value v can be any point value, for example, and such as indicated in the Text Entry 2922 of Figure 29 point value.

In certain embodiments, before related weighing value is multiplied by point value v, the related weighing value be associated with content item and position is reset default value into storing or initial value.Such as, when the related weighing value field of location conten grading changes, before the time of this change and this change, the initial value of related weighing value is recorded.When have passed through since this change such as 5 minutes a period of time, half an hour, one hour or one time, this related weighing value is reset to initial value.In another embodiment, if position determination module 1126 determines do not have wireless device to be positioned at geography fence, all entries that wherein related weighing value is associated with this position are reset as initial or default value.

If do not exist in location conten grading table coupling the Property ID of the user property of feedback is provided and the feedback institute received for the entry of content ID of content item, then in location conten is graded, create new entry when the feedback is received.The feedback institute received by Property ID coupling of this new entry for the mark of content item and position ID mates the mark providing the user property of feedback.When creating new entry, the related weighing value of new entry is worth by default.As interchangeable, the related weighing value of new entry is default value and revises sum according to the point value that user feedback obtains.

In certain embodiments, the method proceeds to can choice box 3808, the related weighing value of its record adjustment.Such as, entry can be created in database table such as content grading time.

With reference now to Figure 39, show the flow chart indicating and illustrate according to the example of the method for the adjustment related weighing value of the 4th embodiment.The method is suitable for frame 3902, and wireless device sends location message to data processing module 1104.This location message comprises the information be associated with the position of wireless device.This position is identified by unique identifier-location ID.This location message comprises the information be associated with the position of wireless device.This position is identified by unique identifier-location ID.Determining frame 3904, position determination module 1126 uses this location message to determine whether that wireless device 1102 is arranged in geography fence.If this wireless device is arranged in geography fence, the one or more content items be associated with this geography fence are presented in equipment content interface, as shown in frame 3906.The method proceeds to determines frame 3908, and relevant and analysis module determines whether have selected the content item being sent to wireless device.If have selected content item, point value v is multiplied, as shown in frame 3910 with the numerical value of the related weighing value field identifying the entry and the location conten that location id values matched position identifies is graded with content ID value matching content item.Point value v can be any point value, for example, and the point value such as indicated by the Text Entry 2922 of Figure 29.

In certain embodiments, then the method proceeds to can select step 3912, its record related weighing value.

In certain embodiments, before related weighing value is multiplied by point value v, the related weighing value be associated with content item and position is reset default value into storing or initial value.Such as, when the related weighing value field of location conten grading changes, before the time of this change and this change, the initial value of record related weighing value.When have passed through since this change such as 5 minutes a period of time, half an hour, one hour or one time, this related weighing value is reset to initial value.In another embodiment, if position determination module 1126 determines do not have wireless device to be positioned at geography fence, then all entries relevant to this position for related weighing value are reset to initial or default value.

Multiplying described by 3808 and 3910 can be applied to the related weighing value adjusting the content item be associated with storing with time, all users or each set of properties of being associated with certain user.Similarly, above-mentioned replacement operates the related weighing value that can be applicable to the time that is directed to, all users or adjust with the content item that certain user-dependent each set of properties is associated with storing.

The equipment content interface 1112 that the example that Figure 40-44 shows wireless device 1102 illustrates.This equipment content interface can comprise one or more page with constitution content item and other interface feature.The subscriber data interface 1114 that the example that Figure 45 shows wireless device 1102 illustrates.

With reference now to Figure 40, " user content " page that the example showing equipment content interface illustrates.Shown user interface 4000 is presented on the wireless device at the interface 4002 with type of touch screens, but, will be understood that this user interface can be presented at there is display and user input apparatus (such as keyboard, touch screen interface or writing pen) any hand-held wireless device on.Top menu hurdle 4004 comprises top menu item " user content " 4006, " information " 4008, " owning " 4010 and " map " 4012.In the user interface that this example illustrates, top menu item is option, such as touches the button on touch screen as user or uses the virtual push button be activated during pointing device select button.In Figure 40, user content button 4006 is highlighted, and indicating user content is the item selected from top menu.When user content menu item is selected, user interface display user content page.User content page comprises the content item that one or more user creates.The content item 4014-4022 that the user that example illustrates creates is displayed on the user content page of this example explanation.

The content item that user creates comprises user's input characters, the word such as shown by 4026.The content item that user creates also can comprise timestamp 4028.Timestamp 4028 comprises the relevant information when content item that creates with user is published.This timestamp can be shown as time, date or time and the combination on date.Timestamp can comprise the user name of the user issuing the content item that this user creates further.

In certain embodiments, the content item that user creates shows in the user interface as the button that can click.The content item button 4030 created as user by selection is, the extra content that the content item that display can be illustrated in content creating is associated, such as the sub-content item of selected father's content item.The content item that user creates can link to the content of such as video, audio frequency, image and external web page link.In certain embodiments, display icon near the content item that user creates, is used to indicate the type of the extra content that the content item that creates with this user is associated.Such as, chart 4032 is video icon, and indicating user is by clicking user content items 4016 accessing video.When extra content is graphical content such as image or video, the thumbnail of displayable image or video.The extra content of content item 4018 is images, indicated by thumbnail 3034.Typically, when father's content item is selected, wireless device sends the request of all sub-content item to this father's content item to data processing module 1104.Then this sub-content item is shown in the user interface.

Feed back input can be presented near content item that each user creates or therewith show.This feed back input allows the content item of user to display to make a response.This feed back input can be shown as such as " thumb upward " and " thumb down " symbol of being presented on the content item button of user's establishment.This Thumbs Up and Thumbs Down input prompt is separated with on content item push-botton operation.When user selects feed back input to point out, feedback message is sent to data processing module 1104 by wireless device, is selected to indicate positive feedback response (" thumb upward ") or negative feedback response (" thumb down ").This feedback message also can comprise the information be associated with user, such as user name or user ID.Interchangeable feed back input device can be used as, such as allow user to content rank, to content marking or the system of grading within the scope of certain to content item, such as from 1 to 10 scope or from 1 to 5 scope.

Feed back input can be stored in data memory module 1108.Typically, this feed back input is for revising the related weighing value be associated with storing with this content item.This related weighing value can be used for carrying out rank to the content that will show in the user interface.The content item being sent to wireless device from remote server filters by related weighing value, and the content item that the highest ranked content item of predetermined quantity is returned or only those exceed predetermined threshold is returned.Content manager can use Content Management interfacial force to arrange the Weighted Threshold be associated.

User interface control 4038-4042 can be presented on one or more pages of user interface.When retreating control 4038 by selection, then the page shown before being presented at current page.When homepage control 4042 is by selection, then show the homepage of user interface.Such as, if all the elements page (use button 4040 select and shown in Figure 43) is the homepage of user interface, then when this homepage controls to be selected by content pages all for display.

With reference now to Figure 41, the user content input page 4100 that the example showing equipment content interface illustrates.User content input page comprises input window 4102.User can use alphanumeric input word is inputted in input window, such as keyboard, keypad shown in 4104 or touch-screen alphanumeric interface.User content input page can comprise annex prompting further, the accessory button such as shown in 4106.When user have activated accessory button, the content outside user's amount of imports can be pointed out, such as, by select File or input URL.This file such as can be other media that image, video, audio frequency or user-interface application are supported.After this extra content is selected, the URL of content file or title can be presented in the extra property frame such as shown in 4108.This extra content can be stored as the sub-content item of the content item that user creates.

In certain embodiments, one or more extra content item can be affixed to content item.When more than one extra content item is affixed to a content item, extra content frame can the list of display items.

When user selects to issue button 4114, the content item that user creates and extra content are sent out and are stored in data memory module 1108.The content item that user ID can create with user stores explicitly.The content item that user creates can the geography fence automatically and residing for this equipment store explicitly.As interchangeable, user can want one or more destinations associated with it by designated user content item.In 4110, the content item that the user that user provides creates is distributed to: the geography fence 1) residing for this equipment or " local zone ", be designated in " hall "; 2) whole place, is designated in " gambling house "; 3) social networks, is designated the option of " Facester ".This place can comprise one or more geography fence.In certain embodiments, user is provided the option of specifying the one or more social networks will issuing the content item that this user creates.By selecting to be positioned at, user expects that the check box 4112 issued near destination is selected to issue destination.When user has completed input content and specified issue destination, user has issued this content by activating issue button 4114.

With reference now to Figure 42, " information " page 4200 that the example showing equipment content interface illustrates.The display of this information page provides the venue content item of the information be associated with this place, such as with event, service and place can the information that is associated of sales promotion.Different from user content items, the content item on information page creates typically by the content manager being subordinate to this place.In Figure 42, information button 4202 is highlighted, and indication information is the item selected from top menu.When info menu item is selected, user interface display information page.This information page comprises one or more venue content item.The venue content item 4204-4212 that example illustrates is displayed on the user content page of example explanation.Venue content item can comprise timestamp and feed back input prompting.

" cash taking-up " service that the venue content item 4204 that example illustrates indicates this place to provide.If user has gambled and has wished to take out cash, user's optional content item 4204.When content item 4204 is by selection, this application sends a message to data processing module 1104, and this message comprises the mark of content item and the location message of instruction location of wireless devices.The mark of data processing module explanatory content item and warn out-of-pocket expenses request and the customer location in this place, to put up cash the service of taking out for user.

Venue content item can comprise extra content, such as video, audio frequency, image, external web page link, map, menu and the content that will show over the display.In certain embodiments, near the content item of place, show chart, to indicate the type of the extra content be associated with venue content item.For example, icon 4214 is father link icons, and its instruction content item 4206 is the father's content items linking to more than one sub-content item.Multiple sub-content item can be linked to father's content item to create menu.When user selects venue content item 4206, for user provides the user interface page, it comprises the list of drink option.Each drink option can be the venue content item of the sub-content item clicking beverage father content item.Icon 4216 is display icons, and it indicates the extra content be associated with content item 4210, will be presented on the display close with wireless device when this content item selects.When user have selected content item 4210, wireless device sends a message to data processing module 1104, and this message comprises the mark of content item and the location message of instruction location of wireless devices.Remote server is explained the mark of this content item and the sub-content item be associated with this content item is sent to the display contiguous with wireless device.Typically, this display is arranged in the identical geography fence residing for wireless device.

Because content item 4204 and 4206 indicates the service provided by the place being always presented at menu top, so feed back input does not show together with these content items.

In Figure 42, issuing control 4218 appears dimmed to indicate it not to be easily selected by a user.Typically, when user interface display information page, user can not issue user content, this is because the content item that information page display venue content item instead of user create.

With reference to Figure 43, " owning " page 4300 that the example showing equipment content interface illustrates.All pages show the content item of venue content item and user's establishment.The content item illustrated is typically by the highest content item of the determined rank of related weighing value of the content item by set of properties, position and one or more filtrations of time.As interchangeable, the content item illustrated can be the content item of the predetermined number exceeding predetermined threshold associated weighted value or exceedes all the elements item of predetermined threshold associated weighted value.Therefore, this all page allows user to check the content item of the highest rank from the user content page and information page.In Figure 43, all buttons 4302 are all highlighted, and indicating all is all the item selected from top menu.When have selected all menu items, user interface shows all pages.

With reference now to Figure 44, the map page 4400 that the example showing equipment content interface illustrates.Customer location 4402 is presented on site map 4404 by the map page.In Figure 44, map button 4406 is highlighted, and instruction map is the item selected from top menu.When map menu item is selected, user interface is diagram page explicitly.

Customer location icon can be the arrow icon, wherein the arrow indicating user direction of advancing, as shown in 4402.In certain embodiments, ground illustrates the radius 4410 of instruction around the estimated position radius of the wireless device of the actual position indicating wireless device possible.This radius can based on the error of calculation amplitude of wireless device calculating location.This map page also can comprise ground graph title 4408.

In certain embodiments, the interval that location message is sent to remote server by wireless device when showing the map page is different from the interval sending location message when showing other page of user interface.Typically, the interval needed for position upgraded on map is faster than the interval more needed for new content item.

With reference now to Figure 45, show the subscriber data interface page 4500 that example illustrates.In certain embodiments, user is pointed out to register.Before checking equipment content interface first, when attempting first or comment is issued in another time, prompting user registers.For user shows subscriber data interface page, user is wherein pointed out to input display name in display Name field 4502.Prompting user amount of imports external information, such as in sex field 4504, input sex, in age group field 4506, input age group, in postcode field 4508, input postcode or comprise the information of contact person or people information and the information relevant with user interest point.Registering submission to make user to be accepted, one or more field may be needed.If user wishes the information deleting input, user selects reset button 4510 and removes the information of all inputs.When have input during information in need, user selects submit button 4512 to submit this information to.When this submit button is selected, the subscriber information message of input is sent to data memory module 1108 and is stored in the form of the structure such as had illustrated by Figure 30.

In certain embodiments, filter according to one or more fields of subscriber data the content item being sent to wireless device from data processing module 1104.Such as, if user inputs " women " in the sex field of subscriber data, remote server can filter this content item, so that only selecting with user property group sex is those content items that women is associated.Then the content item of selection is sent to wireless device by remote server.The content item being sent to wireless device from remote server can filter further by related weighing value, the content item of the highest rank of predetermined quantity is fed or the content item of predetermined quantity that all the elements item of exceeding predetermined threshold is returned or exceedes predetermined threshold is returned.

As in interchangeable embodiment, the content item being sent to wireless device from data processing module 1104 filters according to geography fence and one or more user property group.Such as, remote server can filtering content item, only to select and those content items that sex is associated for women and is associated with the geography fence residing for wireless device.Also the filtration of related weighing value can be applied.

The set that the example that Figure 46-49 presents business analysis illustrates.These business analysis contribute to determining which is defined as the content be associated most by terminal use.Therefore, the Mobile Market marketing personnel that example illustrates can determine the message that they need the particular tendency of content-based link and send to adjust them.

With reference to Figure 46, show the time series chart of the related weighing value of certain content link.Time series chart 4600 presents the popularity of the certain content link of four different demographic datas.Time series chart 4600 is similar with the time series chart in Figure 35 B, but in figures 4-6 can, time series is crossed over the several months and caught, and sequence of events is crossed over several minutes and caught in Figure 35 B.Each demographic data in Figure 46 00 is associated with the user property collected from subscriber data.

In Figure 47, show the content requests to the certain content link outside specific date scope.This content requests spirogram 4700 identifies the sum of the content requests done by content links illustrated example.The sum of this request provides by all terminal uses total at increment hourly to the request of the link that example illustrates.

Figure 48 presents the thermal map of location-based request amount.This thermal map 4800 shows the most active position of content requests, and it can be referred to as MADGUI to be used as wireless device.There is provided the position of enlivening most of MADGUI to be indicated as redness, and least enliven position display for a small amount of or do not have color to change.The position with middle liveness can use green and blueness to present.

In Figure 49, location-based content clicks through the thermal map of mutual rate.This thermal map 4900 shows clicking through of the received content links illustrated for example and mutual enlivens position most, and it is also referred to as response input.Enliven most position be indicated as redness and least enliven position display for a small amount of or do not have color to change.The position with middle liveness can use green and blueness to present.

Should be understood that, example illustrate embodiment detailed description only for illustration of object.The protection range of claim is not restricted to these specific embodiments or example.Therefore, multiple processing procedure restriction, element, details and usage can be different from described above those, or current commercial infeasible technology can be used to be set forth or implement, and are still in the scope of invention theory of the present disclosure.Protection scope of the present invention is determined by following claim and legal equivalents thereof.

Claims

1. the engine platform system that is associated of context-sensitive, comprising:

Be placed in the multiple beacons in physics place, it is characterized in that, each beacon emissions comprises the signal of identification information;

Indoor positioning device, for receiving the reference point of the multiple measurements comprising the beacon identity of measurement and the signal strength signal intensity of measurement;

It is that the beacon that at least one detects generates the signal strength values of multiple calculating that described indoor positioning device is configured to apply the reference point measured;

At least one the indoor geography fence be associated with physics place, the signal strength values that this indoor geography fence calculates with part is associated;

Wireless device, is communicatively coupled to indoor positioning device, and this wireless device configuration is at least one beacon identity of reception and at least one beacon signal intensity, when this wireless device is positioned at this physics place or this physics place contiguous; And,

This indoor positioning device is configured to pass relatively received beacon identity and received beacon signal intensity and corresponds to the calculating signal strength values of the beacon detected to determine that this wireless device is positioned at least one indoor geography fence.

2. context-sensitive according to claim 1 is associated engine platform system, and comprise content managing module further, it comprises at least one content item corresponding with geography fence in given chamber.

3. context-sensitive according to claim 2 is associated engine platform system, comprise the database being characterized as further and having multiple subscriber data, wherein each subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with map.

4. context-sensitive according to claim 3 is associated engine platform system, comprises relevance module, is configured to:

At least one indoor geography fence in definition map or at least one outdoor geography fence,

Generate the relevance indoor at least one content item and this geography fence or outdoor geography fence are associated, and,

Enter in response to wireless device or leave indoor geography fence or at least one content item is transferred to this wireless device by outdoor geography fence.

5. context-sensitive according to claim 4 is associated engine platform system, it is characterized in that, at least one user property is associated with at least one content item and this content item is communicated to the wireless device of shared same subscriber attribute by described relevance module.

6. the context-sensitive according to claim 4 or 5 is associated engine platform system, it is characterized in that, at least one time range is associated with at least one content item by described relevance module, and this content item is communicated to wireless device in the time range be associated with this content item and the indoor geography fence be associated with this content item or outdoor geography fence.

7. the context-sensitive according to claim 4,5 or 6 is associated engine platform system, it is characterized in that, when described wireless device enters or leave this indoor geography fence or outdoor geography fence, relevance module carrys out the multiple content items of filter communications to this wireless device according to geography fence in given chamber or outdoor geography fence.

8. the context-sensitive according to claim 4,5,6 or 7 is associated engine platform system, it is characterized in that, described relevance module is that first content item in multiple content item distributes father's display level and divides gamete display level for the second content item in multiple content item, and shows before the second content item of being associated of the sub-display level of first content Xiang Yu be associated with father's display level.

9. the context-sensitive according to claim 4,5,6,7 or 8 is associated engine platform system, comprising:

At least one group attribute can by the two or more subscriber datas in multiple subscriber data share,

Multiple content relation, particular group attribute is associated in specific content item by each content relation, and,

Content transmission module, filters multiple content item based on group attribute and the content item of filtration is shown in wireless device.

10. the context-sensitive according to claim 4,5,6,7,8 or 9 is associated engine platform system, comprises initial phase association numerical value, is used to indicate the applicability of content item to group attribute.

11. context-sensitives according to claim 9 or 10 are associated engine platform system, comprise based on user the content grading of response of one or more content items transferring to wireless device.

12. context-sensitives according to claim 10 or 11 are associated engine platform system, comprise the renewal of the numerical value that is associated of the filtering content item of content-based grading.

13. context-sensitives according to claim 4,5,6,7,8 or 9 are associated engine platform system, comprise content transmission module, be configured to when wireless be positioned at indoor geography fence or outdoor geography fence or contiguous time to communicate this content item.

14. context-sensitives according to claim 13 are associated engine platform system, comprise ranking module, based on the position of wireless device and subscriber data, rank is carried out to each content item, it is characterized in that, the content links of described content transmission module transmission rank.

15. context-sensitives according to claim 13 or 14 are associated engine platform system, and it is characterized in that, described content item changes for each indoor geography fence or outdoor geography fence.

16. context-sensitives according to claim 13,14 or 15 are associated engine platform system, and comprise corresponding to the response input received by the wireless device of one of them content item, wherein the rank of content item changes based on this response input.

17. context-sensitives according to claim 16 are associated engine platform system, it is characterized in that, the rank corresponding to the content item of geography fence in given chamber or outdoor geography fence changes based on response input.

18. context-sensitives according to claim 14,15,16 or 17 are associated engine platform system, comprise display just selection input on the wireless device, it is characterized in that, described just selecting to input with the selection of content item or well rank be associated, wherein when described just selecting selected selecting time, at least one point value is added into this related weighing value just selecting to input.

19. context-sensitives according to claim 14,15,16,17 or 18 are associated engine platform system, comprise display negative selection input on the wireless device, it is characterized in that, described negative selection input does not have the negative rank of chosen content item or content item to be associated with user, wherein when described negative selection is selected, at least one point value cuts the related weighing value of input from negative selection.

20. context-sensitives according to claim 4,5,6,7,8,9,10,11,12,13,14,15,16,17,18 or 19 are associated engine platform system, comprise the static interactive digital billboard being communicatively coupled to network, it is characterized in that, described static interactive digital billboard to be placed in map and to be associated by static to content item and this interactive digital billboard.

21. context-sensitives according to claim 20 are associated engine platform system, it is characterized in that, described static interactive digital billboard is associated with geography fence in given chamber or outdoor geography fence and wireless device can receive the content item of at least one static interactive digital billboard, make when this wireless device enters geography fence or outdoor geography fence in given chamber that interactive digital billboard static with this be associated, this wireless device can by mutual with this static interactive digital billboard content item and control this static interactive digital billboard.

22. context-sensitives according to claim 4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20 or 21 are associated engine platform system, comprise the content item generated by the user of the first wireless device communication, the content item that wherein said user generates is propagated in indoor geography fence or outdoor geography fence.

23. context-sensitives according to claim 22 are associated engine platform system, it is characterized in that, when described first wireless device is positioned at this indoor geography fence or outdoor geography fence, the content item that described user generates is generated by the first wireless device.

24. context-sensitives according to claim 13,14,15,16,17,18,19,20,21,22 or 23 are associated engine platform system, comprise the second wireless device, it can check the content that user generates and the response user input providing the content generated user to carry out rank.

25. context-sensitives according to claim 24 are associated engine platform system, it is characterized in that, when described second wireless device enters or leave this indoor geography fence or outdoor geography fence, described second wireless device can check the content that user generates.

26. context-sensitives according to claim 4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24 or 25 are associated engine platform system, it is characterized in that, described content item is rendered as the news feed in smart phone application, and when user enters or leave indoor geography fence or outdoor geography fence, described content item independently changes.

27. according to claim 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, context-sensitive described in 25 or 26 is associated engine platform system, it is characterized in that, described content item is presented on gambling house smart mobile phone application, gambling house credit rating program, casino game, slot machine (slotmachine), game console, in the interactive digital billboard of letter newsstand or gambling house property right, and when user enters or leaves indoor geography fence or outdoor geography fence, described content item independently changes.

28. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, each content item described comprises alphanumeric text, video, audio frequency, image, menu, smart phone application, hyperlink, the link to URL, the link to another content item, link to another content item, reward voucher, advertisement, menu of ordering dishes, label, smart phone application, game or list.

29. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, comprise the fixation of sensor in physics place being communicatively coupled to network, it is characterized in that, described fixation of sensor receives the reference point of multiple measurements of the signal strength signal intensity of the beacon identity comprising measurement and the measurement being communicated to the device for indoor positioning.

30. context-sensitives according to claim 29 are associated engine platform system, comprise slot machine (slotmachine), game console, letter newsstand or have the interactive digital billboard of beacon or transducer.

31. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, and it is characterized in that, described wireless device comprises:

Indoor positioning module, for receiving the reference point of the multiple measurements comprising the beacon identity of measurement and the signal strength signal intensity of measurement;

The indoor positioning block configuration of described wireless device is the reference point measured of application to generate the signal strength values of multiple calculating for beacon of at least one detection;

The indoor positioning block configuration of this wireless device is determine that wireless device is at least one indoor geography fence by relatively more received beacon identity and received beacon signal intensity with the calculating signal strength values corresponding to the beacon detected.

32. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, described wireless device comprises the content managing module be placed on wireless device, and it also comprises at least one content item corresponding to geography fence in given chamber.

33. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, described wireless device comprises the database being further characterized in that and comprising at least one subscriber data, and wherein said subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with this map.

34. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, and it is characterized in that, described wireless device comprises relevance module, is configured to:

35. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, described indoor positioning device comprises by wide area network or local area network communication server coupled to each other and wireless device, and described server comprises:

Described indoor positioning block configuration is the reference point measured of application to generate the signal strength values of multiple calculating for beacon of at least one detection;

This indoor positioning block configuration is determine that wireless device is at least one indoor geography fence by relatively more received beacon identity and received beacon signal intensity with the calculating signal strength values corresponding to the beacon detected.

36. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, and it is characterized in that, described server comprises content managing module, and it comprises at least one content item corresponding to geography fence in given chamber further.

37. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, described server comprises the database being characterized as further and comprising at least one subscriber data, and wherein said subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with this map.

38. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, and it is characterized in that, described server comprises relevance module, is configured to:

39. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, described indoor positioning device comprises being characterized as further and is coupled to the letter newsstand of server or wireless device, slot machine (slotmachine), game console or interactive digital billboard by wide area network or local area network communication, and described letter newsstand, slot machine (slotmachine), game console or interactive digital billboard comprise:

This indoor positioning block configuration is the reference point measured of application to generate the signal strength values of multiple calculating for beacon of at least one detection;

40. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, described letter newsstand, slot machine (slotmachine), game console or interactive digital billboard comprise content managing module further, and it comprises at least one content item corresponding to geography fence in given chamber further.

41. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, described letter newsstand, slot machine (slotmachine), game console or interactive digital billboard comprise the database being characterized as at least one subscriber data further, and wherein said subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with this map.

42. to be associated engine platform system according to the arbitrary described context-sensitive of the claims, it is characterized in that, described letter newsstand, slot machine (slotmachine), game console or interactive digital billboard comprise relevance module, are configured to:

43. 1 kinds are applicable to operation context sensitivity and are associated the method for engine platform system, and the method comprises: be placed in physics place by multiple beacon, it is characterized in that, each beacon emissions described comprises the signal of identification information;

Indoor positioning device can be received comprise the reference point of multiple measurements of the beacon identity of measurement and the signal strength signal intensity of measurement;

The reference point that application is measured is that the beacon that at least one detects generates the signal strength values of multiple calculating;

At least one indoor geography fence be associated with physics place, the signal strength values that described indoor geography fence calculates with part is associated;

Make wireless device can be communicatively coupled to indoor positioning device, described wireless device configuration is at least one beacon identity of reception and at least one beacon signal intensity, when this wireless device is positioned at this physics place or this physics place contiguous; And

Determine that this wireless device is positioned at least one indoor geography fence by relatively more received beacon identity and received beacon signal intensity with the calculating signal strength values corresponding to the beacon detected.

The method of the responsive engine platform system that is associated of 44. operation context according to claim 43, comprises the enable content managing module comprising at least one content item further and is associated with geography fence in given chamber.

The method of the responsive engine platform system that is associated of 45. operation context according to claim 44, comprise and store multiple subscriber data in a database, wherein each subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with this map.

The method of the responsive engine platform system that is associated of 46. operation context according to claim 44, comprising:

The method of the responsive engine platform system that is associated of 47. operation context according to claim 46, it is characterized in that, at least one user property is associated with at least one content item by described relevance module, and this content item is communicated to the wireless device of shared same subscriber attribute.

48. operation context sensitivities according to claim 46 or 47 are associated the method for engine platform system, it is characterized in that, at least one time range is associated with at least one content item by described relevance module, it further is characterized in that, this content item is communicated to this wireless device in this time range be associated with this content item and the indoor geography fence be associated with this content item or outdoor geography fence.

49. operation context sensitivities according to claim 46,47 or 48 are associated the method for engine platform system, it is characterized in that, when described wireless device enters or leave indoor geography fence or outdoor geography fence, described relevance module carrys out the multiple content items of filter communications to this wireless device according to geography fence in given chamber or outdoor geography fence.

50. operation context sensitivities according to claim 46,47,48 or 49 are associated the method for engine platform system, it is characterized in that, described relevance module is that first content item in multiple content item distributes father's display level and divides gamete display level for the second content item in multiple content item, and shows before the second content item of being associated of the sub-display level of first content Xiang Yu be associated with father's display level.

51. operation context sensitivities according to claim 46,47,48,49 or 50 are associated the method for engine platform system, comprising:

At least one the group attribute shared by the two or more subscriber datas in multiple subscriber data is provided,

Each content relation is associated with particular group attribute and specific content item, and,

Multiple content item is filtered based on group attribute; And,

The content item of filtration is shown on wireless device.

52. operation context sensitivities according to claim 46,47,48,49,50 or 51 are associated the method for engine platform system, comprise and use initial phase association numerical value to carry out the applicability of instruction content item to group attribute.

53. operation context sensitivities according to claim 51 or 52 are associated the method for engine platform system, comprise and receiving based on user the content grading of response of one or more content items transferring to wireless device.

54. operation context sensitivities according to claim 52 or 53 are associated the method for engine platform system, comprise the renewal of the correlation values of the filtering content item receiving content-based grading.

55. operation context sensitivities according to claim 46,47,48,49,50 or 51 are associated the method for engine platform system, comprise enable content transmission module with box lunch wireless be positioned at indoor geography fence or outdoor geography fence or contiguous time to communicate this content item.

The method of the responsive engine platform system that is associated of 56. operation context according to claim 55, comprise and use ranking module to carry out rank based on the position of wireless device and subscriber data to each content item, it is characterized in that, the content links of described content transmission module transmission rank.

57. operation context sensitivities according to claim 55 or 56 are associated the method for engine platform system, and it is characterized in that, described content item changes for each indoor geography fence or outdoor geography fence.

58. operation context sensitivities according to claim 55,56 or 57 are associated the method for engine platform system, comprise receiving the response corresponding to one of them content item and input, and wherein the rank of content item inputs based on responding and changes.

59. operation context according to claim 58 sensitivities are associated the method for engine platform system, it is characterized in that, the rank corresponding to the content item of geography fence in given chamber or outdoor geography fence changes based on response input.

60. operation context sensitivities according to claim 56,57,58 or 59 are associated the method for engine platform system, comprise and receive display just selection input on the wireless device, it is characterized in that, described just selecting to input with the selection of content item or well rank be associated, when just selecting input, at least one point value is added into related weighing value.

61. operation context sensitivities according to claim 56,57,58,59 or 60 are associated the method for engine platform system, comprise and receive display negative selection input on the wireless device, it is characterized in that, described negative selection input does not have the negative rank of chosen content item or content item to be associated with user, when lower than this negative selection input, at least one point value cuts from related weighing value.

62. operation context sensitivities according to claim 46,47,48,49,50,51,52,53,54,55,56,57,58,59,60 or 61 are associated the method for engine platform system, the static interactive digital billboard providing and be communicatively coupled to network is provided, it is characterized in that, described static interactive digital billboard is placed in map and static to content item and this interactive digital billboard is associated.

The method of the responsive engine platform system that is associated of 63. operation context according to claim 62, it is characterized in that, this static interactive digital billboard is associated with geography fence in given chamber or outdoor geography fence, this static interactive digital billboard is characterized in that further, this wireless device is made to receive the content item of at least one static interactive digital billboard, make when this wireless device enters geography fence or outdoor geography fence in given chamber that interactive digital billboard static with this be associated, this wireless device can by controlling this static interactive digital billboard with this static interactive digital billboard content item alternately.

64. operation context sensitivities according to claim 46,47,48,49,50,51,52,53,54,55,56,57,58,59,60,61,62 or 63 are associated the method for engine platform system, comprise the content item receiving the user's generation generated by the first wireless device, the content item that wherein this user generates is propagated in indoor geography fence or outdoor geography fence.

The method of the responsive engine platform system that is associated of 65. operation context according to claim 64, it is characterized in that, when the first wireless device is positioned at this indoor geography fence or outdoor geography fence, the content item that user is generated is generated by the first wireless device.

66. operation context sensitivities according to claim 55,56,57,58,59,60,61,62,63,64 or 65 are associated the method for engine platform system, comprise enable second wireless device and can check the content that user generates, so that the response user input providing the content generated user to carry out rank.

The method of the responsive engine platform system that is associated of 67. operation context according to claim 65, it is characterized in that, when described second wireless device enters or leave this indoor geography fence or outdoor geography fence, described second wireless device is enable to check the content that user generates.

68. operation context sensitivities according to claim 46,47,48,49,50,51,52,53,54,55,56,57,58,59,60,61,62,63,64,65,66 or 67 are associated the method for engine platform system, it is characterized in that, described content item is rendered as the news feed in smart phone application, and when user enters or leave indoor geography fence or outdoor geography fence, this content item independently changes.

69. according to claim 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, the method of the responsive engine platform system that is associated of the operation context described in 67 or 68, it is characterized in that, described content item is presented on gambling house smart mobile phone application, gambling house credit rating program, casino game, slot machine (slotmachine), game console, in the interactive digital billboard of letter newsstand or gambling house property right, and when user enters or leave indoor geography fence or outdoor geography fence, this content item independently changes.

70. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, each content item described comprises alphanumeric text, video, audio frequency, image, menu, smart phone application, hyperlink, the link to URL, the link to another content item, link to another content item, reward voucher, advertisement, menu of ordering dishes, label, smart phone application, game or list.

71. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, the fixation of sensor in physics place providing and be communicatively coupled to network is provided, it is characterized in that, described fixation of sensor receives the reference point of multiple measurements of the beacon identity comprising measurement and the signal strength signal intensity being communicated to the measurement for indoor positioning device.

72. to be associated the method for engine platform system according to the operation context sensitivity described in claim 71, comprise slot machine (slotmachine), game console, letter newsstand or have the interactive digital billboard of beacon or transducer.

73. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described wireless device comprises:

The indoor positioning block configuration of this wireless device is the reference point measured of application to generate the signal strength values of multiple calculating for beacon of at least one detection;

74. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described wireless device comprises the content managing module be placed on wireless device, and it comprises at least one content item corresponding to geography fence in given chamber further.

75. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described wireless device comprises the database being characterized as further and comprising at least one subscriber data, and wherein said subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with this map.

76. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described wireless device comprises relevance module, is configured to:

Generate the relevance indoor at least one content item and this geography fence or outdoor geography fence are associated, and

77. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, is characterized in that, described indoor positioning module comprises server by wide area network or local area network communication coupling and wireless device, and this server comprises:

78. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described server comprises content managing module, and it comprises at least one content item corresponding to geography fence in given chamber further.

79. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described server comprises the database being characterized as further and comprising at least one subscriber data, and wherein said subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with this map.

80. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described server comprises relevance module, is configured to:

81. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, indoor positioning module comprises being characterized as and is coupled to the letter newsstand of server or wireless device, slot machine (slotmachine), game console or interactive digital billboard by wide area network or local area network communication, and described letter newsstand, slot machine (slotmachine), game console or interactive digital billboard comprise:

82. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described letter newsstand, slot machine (slotmachine), game console or interactive digital billboard comprise content managing module, and it comprises at least one content item corresponding to geography fence in given chamber further.

83. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described letter newsstand, slot machine (slotmachine), game console or interactive digital billboard comprise the database being characterized as at least one subscriber data further, and wherein said subscriber data comprises one or more user property, multiple content item, multiple content relation, at least one map or indoor geography fence that at least one is associated with this map.

84. methods being associated engine platform system according to the arbitrary described operation context sensitivity of the claims, it is characterized in that, described letter newsstand, slot machine (slotmachine), game console or interactive digital billboard comprise relevance module, are configured to: