CN104469524B - A kind of implementation method of interactive advertisement - Google Patents
A kind of implementation method of interactive advertisement Download PDFInfo
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- CN104469524B CN104469524B CN201410837727.5A CN201410837727A CN104469524B CN 104469524 B CN104469524 B CN 104469524B CN 201410837727 A CN201410837727 A CN 201410837727A CN 104469524 B CN104469524 B CN 104469524B
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 129
- 238000000034 method Methods 0.000 title claims abstract description 34
- 230000004044 response Effects 0.000 claims abstract description 8
- 230000003993 interaction Effects 0.000 claims abstract description 7
- 230000000712 assembly Effects 0.000 claims description 82
- 238000000429 assembly Methods 0.000 claims description 82
- 230000000694 effects Effects 0.000 abstract description 8
- 206010049976 Impatience Diseases 0.000 abstract description 5
- 229940034610 toothpaste Drugs 0.000 description 14
- 239000000606 toothpaste Substances 0.000 description 14
- 230000008569 process Effects 0.000 description 8
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000001737 promoting effect Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 210000004556 brain Anatomy 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 230000005611 electricity Effects 0.000 description 1
- 230000010365 information processing Effects 0.000 description 1
- 238000010422 painting Methods 0.000 description 1
- 230000009467 reduction Effects 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
- 230000001755 vocal effect Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
- H04N21/4415—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Marketing (AREA)
- Business, Economics & Management (AREA)
- Health & Medical Sciences (AREA)
- Biomedical Technology (AREA)
- General Health & Medical Sciences (AREA)
- Theoretical Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention provides a kind of implementation method of interactive advertisement, playback equipment advertisement in the way of interactive, when the playback equipment receives advertisement interaction response, according to the response, the push mode of the playback equipment change advertisement.The implementation method for the interactive advertisement that the present invention is provided, traditional advertisement is replaced with interactive advertisement, during advertisement is played, user can occur interactive with advertisement, so as to efficiently solve the impatience that user waits advertisement to be produced when playing, while also acting advertisement delivery effect.
Description
Technical field
The invention belongs to technical field of information processing, and in particular to a kind of implementation method of interactive advertisement.
Background technology
Current advertisement form is varied, including：Television advertising, Internet advertising, SMS advertisement, DM publicity
It is single, entity painting advertisement, body advertisement, DM promotional pamphlets and product placement etc..Above-mentioned all types of advertisement is traditional wide
Accuse, be that one kind simply forces passive push mode, for example, user watches film using mobile phone on some video player
When, film video is usually embedded with the ad content of 1 minute before playing, if not paying member, user can only wait advertisement
Finish, film could be watched.And user wait advertisement play during, if lost interest in ad content, often
Not patient impatience can be often produced, so as to reduce the experience of user.
The content of the invention
The defect existed for prior art, the present invention provides a kind of implementation method of interactive advertisement, can effectively solve
State problem.
The technical solution adopted by the present invention is as follows：
The present invention provides a kind of implementation method of interactive advertisement, playback equipment advertisement in the way of interactive, when described
When playback equipment receives advertisement interaction response, according to the response, playback equipment changes the push mode of the advertisement.
It is preferred that, comprise the following steps：
S1a, playback equipment pre-configured advertisement ID and advertisement interactive assemblies ID corresponding relation；
S2a, it is described when the playback equipment plays given ad and shows played advertisement by display interface
Playback equipment is configured by searching, and obtains given ad interactive assemblies corresponding with the given ad；
The given ad interactive assemblies are pushed to display interface by S3a, the playback equipment simultaneously；
S4a, the problem of given ad interactive assemblies push related to given ad information；
S5a, when the given ad interactive assemblies receive the answer information of user feedback, the given ad is interactive
Component judges whether the answer information is correct, if mistake, performs S6a；If correct, S7a is performed；
S6a, the given ad interactive assemblies return to S4a, and circulate execution S4a-S5a；Until the playback equipment will
The given ad, which is played, to be terminated；
S7a, the given ad interactive assemblies send to the playback equipment and skip the instruction for playing the given ad；
The playback equipment skips the broadcasting given ad after the instruction is received.
It is preferred that, in S4a, the given ad interactive assemblies are pushed and the given ad in the way of voice or word
Related the problem of information；In S5a, the answer information of the user feedback, which is sent in the way of voice or word to described, specifies wide
Accuse interactive assemblies.
It is preferred that, comprise the following steps：
S1b, the pre-configured advertisement ID of playback equipment, advertisement interactive assemblies ID, the corresponding relation of ad core information；Wherein,
The ad core information refers to：The object information that advertisement emphasis corresponding to the advertisement ID is promoted；
S2b, it is described when the playback equipment plays given ad and shows played advertisement by display interface
Playback equipment is configured by searching, and obtains given ad interactive assemblies corresponding with the given ad；
The given ad interactive assemblies are pushed to display interface by S3b, the playback equipment simultaneously；
S4b, when the given ad interactive assemblies are clicked on by user, the given ad interactive assemblies are played to described
Equipment sends the instruction for playing ad core information；
S5b, the playback equipment stops the given ad being currently played, only plays institute after the instruction is received
Ad core information is stated, at the end of the ad core information is played, the given ad is that broadcasting terminates.
It is preferred that, in S3b, the given ad interactive assemblies push to display interface in the form of cue mark point.
It is preferred that, comprise the following steps：
S1c, the pre-configured main broadcaster of playback equipment puts content ID and advertisement interactive assemblies ID corresponding relation；Terminal equipment configuration
Advertisement interactive assemblies ID and advertisement ID corresponding relation；
S2c, when the playback equipment, which is played, specifies main broadcaster to put content, the playback equipment is configured by searching, and is obtained
The corresponding given ad interactive assemblies of content are put with the specified main broadcaster；
The given ad interactive assemblies are pushed to display interface by S3c, the playback equipment simultaneously；
S4c, when the given ad that the terminal device gathers the display interface by image capture device is interactive
During the image of component, the terminal device is configured by searching, and obtains specify extensively corresponding with the given ad interactive assemblies
Accuse, and play the given ad.
It is preferred that, in S1c, the advertisement ID refers to advertisement url chained addresses；The terminal device is smart mobile phone or flat board
Computer；The playback equipment is television set or PC.
It is preferred that, in S1c, the advertisement ID is the advertisement related to the content that the main broadcaster puts content ID.
It is preferred that, in S3c, the given ad interactive assemblies are pushed into display interface in the way of icon.
It is preferred that, in addition to：
The front end of the playback equipment is provided with image capture device, and the pickup area of described image collecting device is described
The viewing areas of playback equipment；
The playback equipment gathers the sight in real time during given ad is played by described image collecting device
The original image in region is seen, and the original image is sent to the playback equipment in real time；
The playback equipment is analyzed the original image received in real time, and institute is judged based on face recognition technology
State in original image and whether include face, if comprising the playback equipment continues to play the given ad；Otherwise, institute
State playback equipment and suspend the given ad, when there is face until detecting the viewing areas, just recover to continue to play institute
State given ad.
Beneficial effects of the present invention are as follows：
The implementation method for the interactive advertisement that the present invention is provided, traditional advertisement is replaced with interactive advertisement,
During playing advertisement, with advertisement interaction can occur for user, so that efficiently solving user waits what advertisement was produced when playing
Impatience, while also acting advertisement delivery effect.
Brief description of the drawings
A kind of specific schematic flow sheet of the implementation method for the interactive advertisement that Fig. 1 provides for the present invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in detail：
The present invention provides a kind of implementation method of interactive advertisement, playback equipment advertisement in the way of interactive, when described
When playback equipment receives advertisement interaction response, according to the response, playback equipment changes the push mode of the advertisement.Thus
It can be seen that, the advertisement that the present invention is provided, is a kind of new interactive advertisement, and during advertisement is played, user can send out with advertisement
It is raw interactive, so that the impatience that user waits advertisement to be produced when playing is efficiently solved, while also acting advertisement putting effect
Really.
Based on above-mentioned total inventive concept, a variety of implementations, three kinds introduced below can be taken：
(1) question and answer type interactive advertisement
As shown in figure 1, implementation method includes：
S1a, playback equipment pre-configured advertisement ID and advertisement interactive assemblies ID corresponding relation；
S2a, it is described when the playback equipment plays given ad and shows played advertisement by display interface
Playback equipment is configured by searching, and obtains given ad interactive assemblies corresponding with the given ad；
The given ad interactive assemblies are pushed to display interface by S3a, the playback equipment simultaneously；
S4a, the problem of given ad interactive assemblies push related to given ad information；
Wherein, implement, given ad interactive assemblies can be pushed by way of voice or word to be referred to described
Determine the problem of advertisement is related information；
S5a, when the given ad interactive assemblies receive the answer information of user feedback, the given ad is interactive
Component judges whether the answer information is correct, if mistake, performs S6a；If correct, S7a is performed；
Wherein, implement, the answer information of user feedback can be sent by way of voice or word to described
Given ad interactive assemblies.
S6a, the given ad interactive assemblies return to S4a, and circulate execution S4a-S5a；Until the playback equipment will
The given ad, which is played, to be terminated；
S7a, the given ad interactive assemblies send to the playback equipment and skip the instruction for playing the given ad；
The playback equipment skips the broadcasting given ad after the instruction is received.
For this example, playback equipment is smart machine, for example, can be computer, intelligent television, smart mobile phone, flat board etc..
For convenience of understanding this example, so that playback equipment is smart mobile phone as an example, a kind of concrete implementation introduced below
Process：
(1) smart mobile phone is pre-stored advertisement A and interactive assemblies A, advertisement B and interactive assemblies B corresponding relation；
Herein, because interactive assemblies are the components for pushing problem to user, therefore, play interior for different advertisements
Hold, to improve advertisement delivery effect, need to be designed for pushing the interactive assemblies of different problems, for example, if a certain brand
Toothpaste series advertisements, may be configured to push the interactive assemblies of problems with：It please say the brand of this toothpaste；If a certain product
Promotional advertisement, for example：In advertisement playing process, it can show：This product 10.1 starts promotion.It then may be configured to push following
The interactive assemblies of problem：It please answer the date that this product starts promotion.
(2) when user watches the video content such as news or film by some video player of smart mobile phone, when up to
During to advertisement reproduction time, pop-up advertisement is simultaneously played, now, it is assumed that the advertisement ejected is the toothpaste series advertisements of a certain brand,
Then advertisement interface shows advertisement interactive assemblies, in advertisement playing process, and the continuously display advertisement interactive assemblies of meeting, advertisement is mutual
The display form of dynamic component can be word problem form, for example, display problems with：It please say the brand of this toothpaste.When with
When this problem is seen at family, if user roars toothpaste brand A information, now, advertisement interactive assemblies use speech recognition
Technology, can be successfully received the vocal answer information of user, then, and whether just advertisement interactive assemblies judge the answer of user
Really, if mistake, display problem information again；If correct, terminate the broadcasting to advertisement, jump to the new of user's viewing
The video content such as news or film.
Certainly, the problem of advertisement interactive assemblies are shown can also be：The brand of this toothpaste please be input, and shows answer simultaneously
Sink block；Advertisement interactive assemblies receive the answer information of user by the way of word.The present invention is specific to problem and answer
Push and reception form is not intended to limit.
By this example, both improved the property of participation of user, but due to it is designed the problem of it is related to ad content, reach again
The effect of advertisement putting.
(2) interactive advertisement of ad core information is only played after interaction
Implementation method includes：
S1b, the pre-configured advertisement ID of playback equipment, advertisement interactive assemblies ID, the corresponding relation of ad core information；Wherein,
The ad core information refers to：The object information that advertisement emphasis corresponding to the advertisement ID is promoted；
S2b, it is described when the playback equipment plays given ad and shows played advertisement by display interface
Playback equipment is configured by searching, and obtains given ad interactive assemblies corresponding with the given ad；
The given ad interactive assemblies are pushed to display interface by S3b, the playback equipment simultaneously；
Specifically, given ad interactive assemblies can push to display interface by the form of cue mark point.
S4b, when the given ad interactive assemblies are clicked on by user, the given ad interactive assemblies are played to described
Equipment sends the instruction for playing ad core information；
S5b, the playback equipment stops the given ad being currently played, only plays institute after the instruction is received
Ad core information is stated, at the end of the ad core information is played, the given ad is that broadcasting terminates.
For this example, playback equipment is smart machine, for example, can be computer, intelligent television, smart mobile phone, flat board electricity
Brain etc..
For convenience of understanding this example, so that playback equipment is tablet personal computer as an example, a kind of concrete implementation introduced below
Process：
(1) the pre-configured advertisement A of tablet personal computer, advertisement interactive assemblies A, the corresponding relation of ad core information；
Herein, because interactive assemblies are for the component to user's advertisement core information, for example, for a certain brand
Toothpaste series advertisements, advertisement playing duration be 30 seconds, the key frame of toothpaste is only finally show in advertisement；Herein, toothpaste picture
As ad core information, therefore, content is played for different advertisements, necessarily needed designed for pushing corresponding ad core
The interactive assemblies of information, for example, if the toothpaste series advertisements of a certain brand, may be configured to push interactive group of toothpaste picture
Part；If the popularization advertisement of a certain website, it may be configured to push the interactive assemblies of website logo and website.
(2) when user watches the video content such as news or film by some video player of tablet personal computer, when up to
During to advertisement reproduction time, pop-up advertisement is simultaneously played, now, it is assumed that the advertisement ejected is the toothpaste series advertisements of a certain brand,
Then advertisement interface shows advertisement interactive assemblies, in advertisement playing process, and the continuously display advertisement interactive assemblies of meeting, advertisement is mutual
The display form of dynamic component can be only a cue mark point；Reach the effect for preventing disturbing advertisement normally to watch.
(3) if user does not click on the cue mark point, advertisement lasts are played to terminating；If user clicks on the prompting
Mark point, then the toothpaste advertisement that tablet personal computer stopping is currently played, and pop-up advertisement core information, i.e.,：Show that toothpaste is drawn
Face, after showing several seconds, whole advertisement terminates, and jumps to the video contents such as the news or film of user's viewing.
By this example, the property of participation of user was both improved, simplicity is capable of again delivers core advertisement to user, has reached wide
Accuse the effect delivered.
(3) interactive advertisement that advertisement is played in triggering is shot
Implementation method includes：
S1c, the pre-configured main broadcaster of playback equipment puts content ID and advertisement interactive assemblies ID corresponding relation；Terminal equipment configuration
Advertisement interactive assemblies ID and advertisement ID corresponding relation；
Wherein, advertisement ID refers to advertisement url chained addresses；The terminal device is smart mobile phone or tablet personal computer；It is described to broadcast
Equipment is put for television set or PC.Advertisement ID is the advertisement related to the content that the main broadcaster puts content ID.
S2c, when the playback equipment, which is played, specifies main broadcaster to put content, the playback equipment is configured by searching, and is obtained
The corresponding given ad interactive assemblies of content are put with the specified main broadcaster；
The given ad interactive assemblies are pushed to display interface by S3c, the playback equipment simultaneously；
Implement, the given ad interactive assemblies can be pushed to display interface in the way of icon.
S4c, when the given ad that the terminal device gathers the display interface by image capture device is interactive
During the image of component, the terminal device is configured by searching, and obtains specify extensively corresponding with the given ad interactive assemblies
Accuse, and play the given ad.
For this example, playback equipment can be computer, intelligent television, smart mobile phone, tablet personal computer etc..
For convenience of understanding this example, by intelligent television of playback equipment, terminal device be the intelligence with camera function
Exemplified by energy mobile phone, a kind of concrete implementation process introduced below：
(1) intelligent television is pre-stored program A and advertisement interactive assemblies A corresponding relation；Smart mobile phone configuration advertisement is interactive
Component A and advertisement A corresponding relation；
For example, program A, which is a class, cooks class program, in program playing process, oil can be used, in the prior art, generally
Using advertisement oily used in the lower right corner presenting programs in video screen, this kind of advertisement putting mode, for not buying oil
The user of demand, greatly reduction user can experience, influence user normally watches cook-in to program viewer.
Based on this, in the present invention, advertisement interactive assemblies A can be only designed as a footmark, advertisement figure or icon style, with wide
Accuse exemplified by figure, the advertisement figure of oil can be shown in the lower right corner of video screen, due to the form for advertisement figure, therefore, with occupancy
The characteristics of area is small, and due to for static map, therefore, not resulting in the interference for watching user program.
If a certain user has the demand of purchase oil,：The smart mobile phone televising screen lower right corner can be used to show for user
The advertisement figure shown, then, because smart mobile phone is pre-stored with the corresponding relation of advertisement figure and oily advertisement url, therefore, smart mobile phone
After advertisement figure is shot, smart mobile phone automatic jumps to oily advertisement url, and plays the advertisement of oil.
The advertisement putting provided by this example and advertisement interactive mode, had not both interfered with the normal play of TV programme, again
It disclosure satisfy that advertisement watches that the user of demand simply and easily watches advertisement.
For above-mentioned three classes interactive advertisement, following advertisement control model can be embedded in：
The front end of the playback equipment is provided with image capture device, and the pickup area of described image collecting device is described
The viewing areas of playback equipment；
The playback equipment gathers the sight in real time during given ad is played by described image collecting device
The original image in region is seen, and the original image is sent to the playback equipment in real time；
The playback equipment is analyzed the original image received in real time, and institute is judged based on face recognition technology
State in original image and whether include face, if comprising the playback equipment continues to play the given ad；Otherwise, institute
State playback equipment and suspend the given ad, when there is face until detecting the viewing areas, just recover to continue to play institute
State given ad.
In this example, playback equipment can be computer, intelligent television, smart mobile phone, tablet personal computer etc..
For convenience of understanding this example, so that playback equipment is intelligent television as an example, a kind of concrete implementation introduced below
Process：
Camera is installed in the front end of intelligent television, when intelligent television is played to advertisement, while starting the camera, such as
Fruit then continues to play advertisement in pickup area someone of camera；If camera pickup area nobody, intelligent television
Advertisement is played in pause, when beholder returns, then recovers to play advertisement.
By this example, the efficiency of advertisement putting can be effectively improved.
In summary, the implementation method for the interactive advertisement that the present invention is provided, traditional advertisement is replaced with interactive
Advertisement, during advertisement is played, user can occur interactive with advertisement, wait advertisement to play so as to efficiently solve user
When the impatience that produces, while also acting advertisement delivery effect.
Described above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
For member, under the premise without departing from the principles of the invention, some improvements and modifications can also be made, these improvements and modifications also should
Depending on protection scope of the present invention.
Claims (9)
1. a kind of implementation method of interactive advertisement, it is characterised in that playback equipment advertisement in the way of interactive, broadcasts when described
When putting equipment and receiving the interactive response of advertisement, according to the response, playback equipment changes the push mode of the advertisement；
Wherein, the implementation method for the interactive advertisement for only playing ad core information after interaction comprises the following steps：
S1b, the pre-configured advertisement ID of playback equipment, advertisement interactive assemblies ID, the corresponding relation of ad core information；Wherein, it is described
Ad core information refers to：The object information that advertisement emphasis corresponding to the advertisement ID is promoted；
S2b, when the playback equipment plays given ad and shows played advertisement by display interface, the broadcasting
Equipment is configured by searching, and obtains given ad interactive assemblies corresponding with the given ad；
The given ad interactive assemblies are pushed to display interface by S3b, the playback equipment simultaneously；
S4b, when the given ad interactive assemblies are clicked on by user, the given ad interactive assemblies are to the playback equipment
Send the instruction for playing ad core information；
S5b, the playback equipment stops the given ad being currently played after the instruction is received, and only plays described wide
Core information is accused, at the end of the ad core information is played, the given ad is that broadcasting terminates.
2. the implementation method of interactive advertisement according to claim 1, it is characterised in that the realization side of question and answer type interactive advertisement
Method comprises the following steps：
S1a, playback equipment pre-configured advertisement ID and advertisement interactive assemblies ID corresponding relation；
S2a, when the playback equipment plays given ad and shows played advertisement by display interface, the broadcasting
Equipment is configured by searching, and obtains given ad interactive assemblies corresponding with the given ad；
The given ad interactive assemblies are pushed to display interface by S3a, the playback equipment simultaneously；
S4a, the problem of given ad interactive assemblies push related to given ad information；
S5a, when the given ad interactive assemblies receive the answer information of user feedback, the given ad interactive assemblies
Judge whether the answer information is correct, if mistake, perform S6a；If correct, S7a is performed；
S6a, the given ad interactive assemblies return to S4a, and circulate execution S4a-S5a；Until the playback equipment will be described
Given ad, which is played, to be terminated；
S7a, the given ad interactive assemblies send to the playback equipment and skip the instruction for playing the given ad；It is described
Playback equipment skips the broadcasting given ad after the instruction is received.
3. the implementation method of interactive advertisement according to claim 2, it is characterised in that in S4a, the given ad is interactive
The problem of component pushes related to the given ad in the way of voice or word information；In S5a, the user feedback is answered
Case information is sent in the way of voice or word to the given ad interactive assemblies.
4. the implementation method of interactive advertisement according to claim 1, it is characterised in that in S3b, the given ad is interactive
Component pushes to display interface in the form of cue mark point.
5. the implementation method of interactive advertisement according to claim 1, it is characterised in that shoot the interaction that advertisement is played in triggering
The implementation method of advertisement comprises the following steps：
S1c, the pre-configured main broadcaster of playback equipment puts content ID and advertisement interactive assemblies ID corresponding relation；Terminal equipment configuration advertisement
Interactive assemblies ID and advertisement ID corresponding relation；
S2c, when the playback equipment, which is played, specifies main broadcaster to put content, the playback equipment is configured by searching, and is obtained and institute
State specified main broadcaster and put the corresponding given ad interactive assemblies of content；
The given ad interactive assemblies are pushed to display interface by S3c, the playback equipment simultaneously；
S4c, when the terminal device gathers the given ad interactive assemblies of the display interface by image capture device
Image when, the terminal device is configured by searching, and obtains corresponding with given ad interactive assemblies given ad, and
Play the given ad.
6. the implementation method of interactive advertisement according to claim 5, it is characterised in that in S1c, the advertisement ID refers to advertisement
Url chained addresses；The terminal device is smart mobile phone or tablet personal computer；The playback equipment is television set or PC.
7. the implementation method of interactive advertisement according to claim 5, it is characterised in that in S1c, the advertisement ID for institute
State the advertisement that main broadcaster puts content ID content correlation.
8. the implementation method of interactive advertisement according to claim 5, it is characterised in that in S3c, mutual by the given ad
Dynamic component pushes to display interface in the way of icon.
9. the implementation method of the interactive advertisement according to claim any one of 1-4, it is characterised in that also include：
The front end of the playback equipment is provided with image capture device, and the pickup area of described image collecting device is played to be described
The viewing areas of equipment；
The playback equipment gathers the viewing area in real time during given ad is played by described image collecting device
The original image in domain, and the original image is sent to the playback equipment in real time；
The playback equipment is analyzed the original image received in real time, and the original is judged based on face recognition technology
Whether face is included in beginning image, if comprising the playback equipment continues to play the given ad；Otherwise, it is described to broadcast
Put equipment and suspend the given ad, when there is face until detecting the viewing areas, just recover to continue to play described refer to
Determine advertisement.
Priority Applications (1)
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| WO2016172900A1 (en) * | 2015-04-30 | 2016-11-03 | 深圳市星电商科技有限公司 | Method and device for obtaining electronic transaction certificate, multimedia player, and storage medium |
| CN105120357A (en) * | 2015-08-24 | 2015-12-02 | 天脉聚源（北京）科技有限公司 | Method and apparatus of participating in television interactive system |
| CN105915998A (en) * | 2016-04-15 | 2016-08-31 | 乐视控股（北京）有限公司 | Method and apparatus for realizing advertisement skipping |
| CN107657471B (en) * | 2016-09-22 | 2021-04-30 | 腾讯科技（北京）有限公司 | Virtual resource display method, client and plug-in |
| CN107071527B (en) * | 2017-03-30 | 2020-06-26 | 北京奇艺世纪科技有限公司 | Interactive advertisement evaluation method and system |
| CN109461031A (en) * | 2018-11-07 | 2019-03-12 | 卜志远 | A kind of advertisement PayPal |
| CN110300259B (en) * | 2019-06-24 | 2020-09-08 | 成都新潮传媒集团有限公司 | Method for monitoring and broadcasting of outdoor advertising equipment by fast photographing |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101505404A (en) * | 2008-02-04 | 2009-08-12 | 上海东方宽频传播有限公司 | Method for flash advertising in video on-demand advertisement management system |
| CN102376062A (en) * | 2011-07-25 | 2012-03-14 | 陈卓菲 | Television advertisement mobile phone sign-in system and sign-in method thereof |
| CN104216990A (en) * | 2014-09-09 | 2014-12-17 | 科大讯飞股份有限公司 | Method and system for playing video advertisement |
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| US8290351B2 (en) * | 2001-04-03 | 2012-10-16 | Prime Research Alliance E., Inc. | Alternative advertising in prerecorded media |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101505404A (en) * | 2008-02-04 | 2009-08-12 | 上海东方宽频传播有限公司 | Method for flash advertising in video on-demand advertisement management system |
| CN102376062A (en) * | 2011-07-25 | 2012-03-14 | 陈卓菲 | Television advertisement mobile phone sign-in system and sign-in method thereof |
| CN104216990A (en) * | 2014-09-09 | 2014-12-17 | 科大讯飞股份有限公司 | Method and system for playing video advertisement |
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