Australian Patents Act 1990 - Regulation 3.2A Original Complete Specification, Standard Patent Invention Title: System and method for securing and displaying items for merchandising The following statement is a full description of this invention, including the best method of performing it known to the applicant: CROSS REFERENCE TO RELATED APPLICATIONS This application is a further application in respect of an invention disclosed in Australian patent application no. 2007233199, which is a national phase application of 5 international application no. PCT/US2007/065509, which claims priority from United States provisional application serial no. 60/787,864. The disclosures of the specifications of the referenced applications are incorporated herein by reference. BACKGROUND OF THE INVENTION 0 1. Field of Invention The current invention relates generally to displaying of items for merchandising purposes and more specifically to a system and method for displaying items on a counter or some other structure in a commercial environment and providing a graphic display of information relating to the items at the counter or other structure so that persons 5 approaching or touching such items can receive information relevant to the item, while protecting the item from theft. 2. Description of Related Art The surveillance of freely presented objects to protect them against theft by means 20 of a sensor that is connected to a monitoring and alarm device via an electrical line is known in the art. Such items are commonly displayed on a counter or other structure for viewing by prospective purchasers. When the line or the anti-theft installation is manipulated or the sensor is removed, the monitoring and alarm device sets off an audible and visual alarm. Moreover, sales-promoting systems are known using, for example, 25 endless-loop audiovisual advertising. They suffer however from the disadvantage of not allowing perfectly timed advertising geared to the specific information needs, accordingly
I
resulting in high coverage losses. It has been proposed to provide a method and an apparatus of the type initially referred to, which enables specific, product-related advertising while at the same time providing for reliable surveillance of the displayed object and requiring a comparatively small outlay particularly in equipment and 5 installation, by providing an audible alarm at the counter or a visual alarm at the display device when the item is attempted to be removed. The product information about the item on display is by means of audiovisual devices, since this allows a comprehensive information in a particularly intensive, fast and effective way. The audiovisual product information may be output preferably by means of a product information device including 0 a video data base with a digital player and a connected visual display unit for visual display and, as the case may be, a loudspeaker and/or headset for listening. Typically, a free presentation includes a plurality of objects. When, as a further action, events are counted and/or date and/or time of the day are saved, the detections may be stored with date and time of the day for later reference in statistical analyses in order to 5 obtain information about the attractiveness of the object put on display. For this purpose, the monitoring and alarm device includes a storage memory for storing the event count and/or date and/or time of the event. In the absence of a current event being detected, no product-related promotion will be shown, instead general advertising may be shown in the meantime. This may include o manufacturer advertising of the displayed object or market advertising. These advertising periods as well as the aforementioned statistical data obtained may be evaluated and/or sold to the manufacturers, for example. Particularly electronic products in the fields of information technology and audio/video equipment are as a rule freely presented in substantial quantities. When a theft 25 alarm is set off, it is therefore difficult to be able to locate the site of the theft promptly. Therefore, it may be useful when, in the case of a theft, an audible alarm is set off and an at least visual alarm concerning the object to be secured is produced by the device provided for audiovisual product information. In the case of a theft alarm it is thus possible to output on the visual display unit 30 associated with the stolen object a product-related alarm notification, thereby enabling the site of the theft to be located promptly. Using the same infrastructure, it is also possible to place the freely presented items under surveillance, allowing a fast, product-related visualization of the alarm on the one hand and promotion of the items on the other hand, 2 which results in significant cost reductions in investment and the obtainment/sale of statistical data. The logging sensor is also capable of tripping further promotional actions including, for example, actions that also address the remaining sense organs, such as scents, wind and the like. The sensor of the logging device may be a motion sensor. It 5 operates to start the product information when a prospective buyer approaches or stands in front of the item on display. No additional action is required in this case. However, the possibility also exists for the sensor of the logging device to be a removal sensor. In this event the product information is not started until the prospective buyer takes the item in his/her hand, showing an apparent interest in it. False activations as may be caused by a 0 passing customer are thereby avoided. In either event, the product information is activated when the prospective buyer is within a predetermined range in the region of the displayed item. The sensor of the logging device may be a switch, in particular a mechanical or capacitive or inductive or optoelectronic or magnetic switch. Particularly advantageously, 5 the sensor of the logging device is part of the anti-theft sensor arrangement, because this enables multiple use to be made of existing equipment. Moreover, the anti-theft sensor arrangement preferably includes a sensor affixed to the item to be secured, which sensor is connected to the monitoring and alarm device through a cable wound on a cable retractor, with the sensor of the logging device being configured to detect when the wound-up cable !0 is being pulled off the cable retractor. The cable retractor provides for a "neat" presentation. The sensor may be configured as a magnetic switch comprising a reed contact mounted on the enclosure of the cable retractor and a magnet fitted to the pull-out type cable. In this arrangement it is suitable for the magnet fitted to the cable to be constructed as a cable stop resting against an abutment with the cable in roughly wound-up condition. 25 Such a sensor arrangement affords, among other things, the advantage of being able to be retrofitted with ease. While the aforementioned apparatus and method are primarily concerned with the securing of items of merchandise, they may also find utility in exhibitions, galleries, for example, to provide the viewer with explanations/information, and, on the other hand, in 30 the securing of the exhibits, such as paintings, against theft. The theft detection sensor may be affixed preferably to the frame or the like, while the logging sensor is preferably a motion sensor that, on recording a viewer's presence, starts the output of information. 3 As should be appreciated by those skilled in the art, that while the foregoing proposed method and apparatus appears generally suitable for its purposes, it still leaves something to be desired from the standpoint of effective advertising and promotion of the items. In this regard, while the provision of an audible alarm at the counter (or even a 5 visual alarm on the display device on or adjacent the counter), may have the effect of deterring or preventing theft, it creates a negative atmosphere, e.g., other potential customers in the vicinity of the display may be frightened or otherwise put off by a sounding alarm indicating a theft has occurred. Thus, a need exists for a system and method which provides the advantages of enabling persons to readily examine an item, to 0 receive information relevant to that item when they pick up or touch the item, while providing against theft by producing a wireless signal to authorized personnel located remotely from the display. All references cited herein are incorporated herein by reference in their entireties. 5 SUMMARY OF THE INVENTION The invention relates generally to a system for displaying an item and providing promotional material about the item on a graphic display. In one broad form, the invention provides a method comprising: displaying a plurality of merchandise items at a display so that the merchandise !o items can be handled by a consumer; detecting an initial picked up item that corresponds to one of the plurality of merchandise items when the consumer is handling the initial picked up item; and providing video information and audio information at the display corresponding to the initial picked up item responsive to detecting the initial picked up item; 25 logging pickup information associated with picked up merchandise items; providing audio video information based, at least in part, on the logged pickup information when not detecting a consumer has picked up a merchandise item at the display. The method may further comprise the steps of detecting a second picked up item 30 that corresponds to one of the plurality of merchandise items when the consumer is handling the second picked up item; and providing video information and audio information at the display corresponding to the second picked up item responsive to detecting the second picked up item. 4 The method may further comprise the step of providing default video and audio information at an audio video device at the display when not detecting the consumer has picked up a merchandise item at the display. The plurality of merchandise items may be charged at the display on a multiplexed 5 basis. The method may further comprise the steps of detecting one of the plurality of merchandise items has been removed from the display; and generating an alarm when one of the plurality of merchandise items has been removed from the display. The method may include logging on a merchandise item basis how often and for 0 how long merchandise items are picked up. The video information and audio information may be presented on an audio visual device at the display. The method may further comprise the steps of connecting at least one of the plurality of merchandise items to a corresponding sensor attached to one end of a 5 corresponding tether; and detecting a possible theft when at least one of the group of: the tether is cut and the at least one of the merchandise items connected to a sensor is removed from the sensor; and generating an alarm when the possible theft is detected. !0 In one embodiment, the video information is provided on a touch screen display. The method may then further comprise the steps of providing feature choice buttons on the touch screen display, wherein the feature choice buttons correspond to features of the initial picked up item; detecting a pressed feature choice button that was pressed by a consumer; and providing the video information and the audio information at the display 25 corresponding to the pressed feature choice button. In another broad form, the invention provides a merchandise item display comprising: a display area for displaying a plurality of merchandise items and allowing for a customer to handle the merchandise items; 30 detection logic configured to detect an initial picked up item that corresponds to one of the plurality of merchandise items that the customer has picked up; display logic configured to present audio data and visual data corresponding to the initial picked up item; and 5 statistic logic configured to generate and store statistic data associated with the customer handling of the merchandise items; wherein the display logic is configured to present default audio data and visual data based on the statistic data when the detection logic does not detect an initial picked up 5 item. The detection logic may be configured to detect a second picked up item that corresponds to one of the plurality of merchandise items that the customer has picked up after the initial picked up item, and the display logic may be configured to present audio visual data corresponding to the second picked up item. o The detection logic may be configured to determine that no merchandise item is being handled, and the display logic is configured to present default audio visual information when no merchandise item is being handled. The detection logic may further comprise a plurality of sensors attached to the display area, the display logic being configured to detect the initial picked up item based, 5 at least in part, on determining that the initial picked up item is removed away from a sensor associated with the initial picked up item. The detection logic may further comprise detection logic to determine when one of the plurality of merchandise items has been moved a predetermined distance from the display area; and alarm logic to generate an alarm when one of the plurality of !0 merchandise items has been moved the predetermined distance from the display area. The statistic data may include information of how many times the merchandise items are picked up and for how long the merchandise items are picked up. The statistic data may also be associated with a moving window of time. The merchandise item display of may further comprise charging logic to charge the 25 plurality of merchandise items. The display logic may be configured to synchronize the audio data and the video data. In use, the detection logic display may be implemented in at least one of the group of: hardware, software, and a combination of hardware and software. 30 In order that the invention may be more readily understood and put into practice, one or more preferred embodiments thereof will now be described, by way of example only, with reference to the accompanying drawings. 6 BRIEF DESCRIPTION OF THE DRAWINGS Embodiments of the invention will be described in conjunction with the following drawings in which like reference numerals designate like elements and wherein: FIG. I is a functional diagram of one exemplary system for protection against theft 5 as well as for the automatic output of product information constructed in accordance with this invention and which carries out the method of this invention; FIG. lA provides an exemplary product display (e.g., a camera display) using the system and method of the present invention; FIG. lB is an alternative exemplary system for protection against theft whereby a 0 non-contact sensor is used for detecting the manipulation and movement of a product being protected using the present invention; FIG. 2 is a functional diagram of an exemplary content management structure (CMS) for providing advertisement with the displayed product; FIG. 3 depicts a powering feature of the system and method of the present 5 invention for powering/charging electronic devices on display while providing theft detection and product advertisement initiation; FIG. 4 is a functional view of the powering/charging feature of the present invention whereby power/charge is provided to an electronic item along with theft detection and product advertisement; to FIG. 5 is a cross-sectional view of an exemplary power jack for use in the embodiment of FIG. 4 and shown in the unconnected condition; and FIG. 6 is a cross-sectional view of the power jack of FIG. 5 shown in the extended condition when connected to the electronic device. 25 DETAILED DESCRIPTION OF EMBODIMENTS OF THE INVENTION Referring now to the various figures of the drawing wherein like reference characters refer to like parts, there is shown in FIG. I a system and method for displaying one or several items, or mobile electronic devices, e.g., products, such as cellular telephones, cameras, portable DVD/CD players, memory sticks, camcorders, etc., so that 30 people can approach the counter or other structure where such items are being displayed to examine them and to receive information about the item or having some relevance to the item via an associated graphics display located at or adjacent the counter or other structure at which the item(s) is(are) located. The display may include audible transducers for 7 providing sound with the visual display. FIG. lA provides an exemplary product display, counter or other display (e.g., a camera display) using the system and method of the present invention. In any case the system and method is arranged so that an alarm will be set off if the item(s) is attempted to be stolen. The system 1 shown in FIG. 1 thus serves 5 the dual purpose of protecting items of merchandise put on display or objects 2 against theft and performing a logging function when a person approaches the object 2 or removes the object without taking it away. The portion of the system 1 that provides this dual function is known as a "contents management system" (CMS) that combines loss prevention features with advertising. Alternatively, the CMS could be configured to just 0 provide advertising. When a logging function is performed, at least one action, namely a product information about the object on display, is started. The objects 2, e.g. cell phones, cameras, etc., are freely accessible to the prospective buyer in one or several display shelves 6. Depending on the configuration of the apparatus 1, up to 250 items may be subjected to 5 surveillance and presented by audiovisual devices. When a customer picks up a displayed product, an "event" gets triggered and a short advertisement is played out on monitor 15 (e.g., a TFT-monitor). By way of example only, FIG. 2 depicts a functional diagram of a CMS advertisement embodiment that uses a plurality of monitors 15A (e.g., a TFT monitor) and video database and digital player 14A (e.g., DiGiViewer DV-325). Whenever !0 a customer picks up a displayed product, an "event" is triggered and a short advertisement is played out at the TFT monitor 15A via the VSO3 (e.g., a hardware controller) and a DiGiViewer (e.g., a hardware controller). The DiGiViewer stores the advertisements and the VSO3 provides the interface. The apparatus 1 includes a theft detection sensor 3 that is affixed to the object 2 to 25 be secured and is connected to a monitoring and alarm device 4 by means of a cable 5. When the sensor 3 responds when removed from the object 2 or when the cable 5 is severed or manipulated, a theft alarm is produced. The monitoring and alarm device 4 comprises, among other things, memory for event or occurrence counts (e.g., object manipulation), date and time of occurrence. A further improvement of the alarm device 4 is 30 the provision of a transmitter 4A that provides a wireless signal 100 to a store manager or store employee's PDA (personal digital assistant) or cell phone 4B, or other wireless receiver, or to a secure monitor that alerts the individual that a theft is in progress. The signal also provides identification of the item being stolen and its location in the retail 8 establishment. Thus, instead of setting off a general alarm, a "silent alarm" or "specified alarm" is provided to the proper personnel that can take swift and appropriate action without alarming the other customers in the vicinity. When a person approaches or removes the object 2 on display, this will be recorded 5 by a logging device, the ensuing action then being an audiovisual product information. In the embodiment shown, the logging device includes an "event" or "removal" sensor 7 which is in controlling communication with the monitoring and alarm device 4 provided as antitheft device via a cable 8, so that both functions require only one shared monitoring and alarm device. Although not shown, the monitors 15 (or 15A) may be associated with 0 I/O devices that the customer can interact with and input particular information that can modify the advertising experience for that customer. By way of example, the I/O device may include a card reader, (e.g., a membership card) that allows the CMS to customize the advertisement being played out to the customer. The cable 5 connected to the theft detection sensor 3 is wound on a cable retractor 5 9. The removal sensor 7 is configured to detect when the wound up cable 5 is being unwound from the cable retractor 9. In the embodiment shown the sensor 7 is constructed as a magnetic switch having a reed contact 11 fitted to the cable retractor enclosure 10 as well as a magnet 12 fitted to the pull-out type cable 5. The reed contact is preferably embedded in plastic and may be mounted on or in the cable retractor enclosure 10. A cable .0 8, formed by reed contact conductors 8A/8B, provides the monitoring and alarm device 4 with the reed contact 11 state. Aside from its function as a permanent magnet 12 for switching the reed contact 11 as soon as the magnet 12 leaves its position of rest when the cable 5 is pulled out, causing the magnetic field at the reed contact 11 to be interrupted, the magnet 12 has the added function of a cable stop for pull-relief of the cable 5 and the 25 connected sensor 3 in the rest position. In this arrangement, the magnet 12 affixed to the cable 5 functions as a cable stop (or cable-restraining detent, whereby if the cable 5 is rolled completely out, the magnet acts as a counter detent), resting in roughly wound-up condition of the cable 5 against an abutment defined by the enclosure 10 in this embodiment. It is particularly advantageous in this arrangement for the sensor 7 (event 30 sensor) to be retrofittable easily, to be a low-cost and sturdy item and to require little space. Other possible "event" sensors may include optical or photosensors, motion sensors, inductive sensors, or even push button sensors (e.g., for use on large electronic products such as washing machines, etc.; by way of example only, a customer may depress 9 a button on the machine to initiate product information). Furthermore, by way of example only, approximately 256 sensors can be used in one CMS network. To obtain the dual function of the CMS (e.g., loss prevention and advertisement), approximately 128 products can be secured and promoted at once. Sixteen VSL units and 128 sensors are directed to 5 the advertisement function while 16 VSLs and 128 sensors are directed to loss prevention. For presenting the objects 2 put on display, product information devices 13 are in controlling communication with the monitoring and alarm device 4. The product information device 13 contains a function block 14 with a video data base and a digital player as well as a visual display unit 15. The dashed line indicates that plural, for o example, ten, product information devices 13 may be connected to the monitoring and alarm device 4. Depending on which removal sensor 7 was activated, the associated product information is retrieved from the video data base and shown on the visual display unit 15. A product information device 13 may be assigned to single objects 2 or a plurality, 5 particularly a group, of similar objects on display. How many objects 2 are allocated to a product information device 13 depends, inter alia, on the object size. For example, twenty five exhibits 2 may share one product information device 13 with a video data base and a digital player as well as a visual display unit 15. The modular design enables the apparatus 1 to be configured individually in !0 conformity with the given conditions. Thus, an existing apparatus for theft detection is readily extendable and with relatively little effort to include one or plural product information devices 13 and one or plural removal sensors 7, providing a system enabling the output of specific product information. On the other hand, the product information device 13 or several such devices may also be used as standalone with one or several 25 removal sensors 7. FIG. I B shows, in an alternative apparatus, an apparatus 1 A, wherein a non-contact sensor, e.g., a proximity sensor 7A, is used rather than the tether or cable 5. Such a proximity sensor is placed in the neighborhood of an object 2 to be protected and the separating distance between this proximity sensor 7A and the object 2, or between the 30 proximity sensor 7A and an approaching person (not shown) is determined and stored. The measurement of the separating distance can be utilized for, among other things, the emission of a signal. This signal may activate an advertising experience (visual and/or audible and/or tactile) regarding information corresponding to the object 2 being 10 approached and/or manipulated and/or a forewarning of a theft of the object 2. If the object 2 is removed, and is positioned, for example, within a removal distance of two meters, it is possible that a registration of the displacement can be given. Such a registration can be, for example, the activation of an LED lamp (not shown, but in the vicinity of the display shelf 5 where the object 2 was originally placed), which informs the person making the removal that his/her actions have been detected. If, for example, he/she removes the object 2 to a distance exceeding two meters, i.e., from the proximity sensor 7A, then this would be evaluated as a theft and an alarm would be emitted to the business personnel. Upon the approach of a person to the object 2, the possibility exists that simultaneously with the o forewarning of a possible theft, the information pertaining to the state of the object 2 could be emitted. The proximity sensor 7A can also be so designed, so that it would react to any touching or disturbance of the protected object 2. The emission of a signal can, in this way, be released by an approach to, removal of, or disturbance of the protected object 2. In particular, the proximity sensor 7A comprises an antenna 17 or the like, which 5 serves as a detection element. The antenna 17 can be integrated with a monitoring and alarm apparatus 4 via a receiver 16. The antenna 17 is placed behind the object 2 to be protected and/or even behind the presentation display shelve 6. The proximity sensor 7A serves for the capture of the separating distance from the antenna 17 of the proximity sensor 7A between a person (not shown) and/or the object 2 to O be protected itself and/or another sensor 3A placed on the object 2. In this way, it is possible that in connection with the proximity sensor 7A the monitoring and the alarm apparatus 4 can be adjusted for signaling upon an approach, for disturbance of the object, or for the removal of the object 2 within a predetermined distance of removal. The adjustment can also include arrangements for theft, designated by the removal of the object 25 2 by exceeding the predetermined removal distance. In an exemplary embodiment, a sensor 3A is attached to the object 2 to be protected. The sensor 3A comprises at least a digital/analog input, e.g., a microswitch or a security film for theft prevention as well as for surveillance of batteries in a supply battery assembly. 30 The proximity sensor 7A reacts also to the approach of a person to the antenna 17, wherein the active distance, for example, can be two meters. Thus, registration can be made which indicates whether the person approaching the antenna 17, the antenna 17 being 11 located near the protected object 2, is nearing the object 2 and also detects from what direction the approach is being made. Further, this proximity sensor 7A registers by means of the antenna 17, the existing separating distance between the object 2, which has its own sensor 3A, and the antenna 17. 5 Thereby, it is possible to detect whether or not the protected object 2 has been removed from the display case 6 and to what distance it has been displaced from its original displayed position. As mentioned previously, for example, a registration signal can be emitted, in order to inform the user that the action, possibly his own, has been detected and registered. 0 Especially, by the responsive action of the proximity sensor, i.e. the separating distance sensor 7A, it is possible that an object-specific advertisement and information for a viewer can be initiated. In a case of a more remote distancing of the protected object 2 from the object storage position (this being on the display case or shelf 6) a theft alarm can be sounded or displayed to the appropriate business personnel. 5 Under certain circumstances, it is possible that additional tracking measures could be undertaken, e.g., a pursuit of the removed object 2 could be carried out within the confines of the business with corresponding signaling. In such tracking actions, the sensor 3A has a function which may be compared with that of an integrated circuit which is implanted on such an object 2, e.g., a transponder chip (RFID, Radio Frequency :0 Identification). In addition, the distance sensor 7A can register, by the use of the antenna 17, whether an approaching person is permitted or not, to be present in certain places or on certain equipment. Permitted persons carry an electronic key 18 with them, which sends corresponding characteristic data to the antenna 17 and therewith to the receiver 16. The 25 receiver 16 can transmit these data to a supervisory database or to business personnel via the monitoring and alarm apparatus 4. Thus, there is provided a wireless testing of legitimacy with specially effective capacity for transmission. The possibility also exists, that the distance sensor 7A possesses a plurality of antennae 17 at one station of supervision. These antennae would be so ordered, that, in at 30 least one instance, even the removal apparatus for the taking of the protected object 2 could be detected. It is also possible that several antennae, could be placed in apportioned distances apart, for instance at intervals of five meters, within a market or within such a 12 spatial enclosure, in order that a spatial pursuit of the protected object, especially for tracking purposes, could be carried out. To the monitoring and alarm apparatus 4, a plurality of distance sensors 7A can be associated, whereby an antenna for each monitoring station can be sent to one receiver 16. 5 It should also be mentioned, that for the approach/disturbance sensor even the conductivity of the skin and an electrostatic field can be made use of. In this operation, a transmission of data by means of the skin and otherwise a recognition of the change of an electrical field by a person is possible. To implement such an arrangement, for example, a transmitter integrated into an electronic key 18 (FIG. I B) can produce an electrostatic field 0 and radiate its signal onto the skin of a person, whereby this can even function without direct skin contact. By means of modulation of data on the signal voltage, which spreads itself over the entire skin surface, information or data can be transmitted, for instance, which provides identification. From a practical standpoint, this can be constructed with the following background: 5 In the case of an active data transmission, by means of the skin, small, bodily carried transmitters produce an electrical field by means of which, the coded data can be sent directly or capacity-wise to one or more receivers. The transmitted information can, in this way, identify an object or a person. The reception of such signals is, however, only possible if the sender is equipped t0 with apparatuses which are close to the body. As a result, it is possible that immediately circuitry processes are released. This process, or processes, can however, be reversed. If these apparatuses are removed, and thereby the transmission is broken off, then, appropriately, an immediate switch action occurs. Even the alteration of an electrical field by means of an approaching person, or the entry of a person into an electrostatic field can 25 be detected in this manner. In this way, the approach of a person can be passively recognized, which can give rise to appropriate action. For instance, this can be used for the transmission of the object information. Excluding the active transmission of object information (advertising), passive detection of the approach of a person can be done without identification of the receiver. 30 If on the object 2, which is to be protected, for instance, a sensor 3A is installed with a transmitter, then upon theft of the object 2, the location of the stolen object 2 can be detected. This is possible, because the transmitter is the installed on the (now, stolen) object 2 and communicates to the skin surface of the person and thereby builds an 13 electrostatic field. This field, by means of a receiver, which may be one of many in distributed in different locations in the, for instance, business can be received, so that a search of the stolen object 2 is possible. In this way, by means of equipping the proximity sensor 7A and/or the sensor 3, which latter is installed on the object 2 to be protected, with 5 a transmitter, an electrostatic field can be produced, which field can be employed in various manners. The electrostatic field can, as already has been described, be communicated to the skin of a person and used, for example, for the transmission of data. Otherwise, it is also possible that an evaluation of the change of an electrostatic field, which change has been instigated by a person, can be used for the release of an appropriate 0 action. The sensor 7A can serve as a special proximity sensor wherein it will be installed as an instrument sensitive to a separating distance. Such a proximity sensor would be placed in the neighborhood of an object to be protected and the separating distance between the proximity sensor and the object, or between the sensor and an approaching 5 person is determined and registered. The measurement of separating distance can be utilized for, among other things, the emission of a signal. The eventual use could include the activation of reporting a product specific item of information and/or a forewarning of a theft. If the product is removed, and lies, for instance, within a removal distance of two meters, it is possible that a registration .0 of the displacement can be given. Such a registration could be, for example, the activation of an orange LED lamp, which would inform the person making the said removal that his action has been registered. If, for example, he removes the object to a distance exceeding two meters, i.e. from the proximity sensor, then this would be evaluated as theft and an alarm released. 25 Upon the approach of a person to the said object, the possibility exists, that simultaneously with the forewarning, the said information regarding the state of the product could be emitted. The proximity sensor can also be so designed, that, it would react to any touching or disturbance of the said protected object. The emission of an action can, in this way, be released by an approach to, removal of, or disturbance of the protected 30 object. It should be understood that it is within the broadest scope of the present invention to include the use of the non-contact sensor 7A of FIG. I B into the system depicted in FIG. 14 1. Thus, the non-contact sensor 7A (FIG. 1 B) can be substituted for the tethered configuration of FIG. 1. FIGS. 3-6 depict another feature of the system and method of the present invention: charging or powering the electronic devices on display. Thus, not only is theft protection 5 and advertisement provided by the system and method of the present invention but so is the powering of these devices. By way of example only, eight cellular phones that are displayed can be powered through a switch box 20 which is connected to a single power supply. Under the control of a multiplexer 22 connected to the CMS, the switch box 20 alternates the charging of the 8 phones every predetermined number of minutes (this time 0 interval can be modified as desired) so that a smaller power supply can be used (2 pole). The eight cell phones may be connected to the switch box 20 via eight, 6-pole conductors wherein the switch box 20 is controlled via eight, 4-pole conductors. Alternatively, constant charging of all products could be possible as well with a stronger power supply. Each displayed cell phone is connected to one sensor (e.g., via adhesive pad) which 5 secures and charges the product. Another embodiment of the present invention is shown in FIGS. 3-6 which still utilizes the CMS (including product information devices 13), transmitter 4A and other wireless receivers 4B, as shown in FIG. 1. However, in this embodiment, the ability to power the electronic device on display, as well as the theft alert detection are provided via !0 the tether. In particular, as shown in FIG. 4, the theft detection sensor comprises proximity sensor or reed switch 42A (as will be discussed in detail later) with cable 5 providing the sensor signal path. An electronic device cradle 27 holds the electronic device 2. An aperture (not shown) in the cradle 27 permits the insertion of a power jack 29 into the electronic device 2 to keep it powered. A pair of fingers or coupling members 30A and 25 30B (e.g., molded to the back of the cradle 27) secure the power jack 29 as will be discussed in detail later. It should be noted that the back surface 31 of the shelf display 6 is shortened to permit the use of the cradle 27. FIG. 5 is a cross-sectional view of the power jack 29 in the unconnected state. The jack 29 comprises an outer housing 32 having a pair of apertures 34A and 34B on opposing 30 sides of the housing 32. Concentrically and slidably mobile within the housing 32 is an electrode element 36 for supporting power electrode 38 which receives power through power conductor 24. The base of the electrode element 36 is coupled to the base of the housing 32 using a spring 40. A proximity sensor, or reed switch 42A (attached to the 15 inside base surface of the housing 32) having an associated sensor conductor 5 includes a corresponding element 42B (e.g., magnet) attached to the base surface of the electrode element 36. In order to connect the power jack 29 to the electronic device 2, store personnel need to pull the electrode element 36 out of the housing 32 and to allow the 5 fingers 30A and 30B to pass through the respective apertures 34A/34B as shown in FIG. 6. This can be accomplished by the person pressing the fingers 30A/30B at the neck 44 (see FIG. 4) to spread the ends of the fingers 30A/30B and to allow the fingers 30A/30B to pass through the apertures 34A/34B and to capture the bottom surface of the electrode element 36 against the bias of the stretched spring 40. The electrode 38 can be inserted through the 0 aperture (not shown) in the cradle 27 and into the power receptacle (not shown) of the electronic device 2. In this position, the proximity sensor or reed switch 42A is displaced away from the corresponding element 42B. In this position, the signal conductor 5 conveys a "non-theft" condition to the alarm device 4. As a result, the electronic device 2 is being powered while an "non-theft" condition signal is provided to the alarm device 4 and if a 5 customer grasps the electronic device 2 and manipulates it, the removal sensor 7 is activated to initiate the product advertisement. Should a thief attempt to disconnect the electronic device 2 by jerking the device 2 away from the power jack 29, or being savvy enough to squeeze the fingers 30A/30B together to release the power jack 29, the electrode element 36 snaps towards the base surface of the housing 32 due to the spring 40 bias, and !0 the proximity sensor 42A detects the corresponding element 42B and reports the theft condition. Thus, by use of the configuration shown in FIGS. 3-6, powering/charging, anti theft and product advertisement initiation are accomplished. It should be understood that it is within the broadest scope of the present invention to include the powering or charging feature of an electronic item along with the automated 25 product advertisement-initiated-upon-manipulation of/approach to the electronic item, independent of the automatic transmission of the wireless signal 100 from the transmitter 4A to the remote receiver 4B (FIG. 1). Thus, some of the advantages of the system and method of the present invention are: 30 o reduces staffs work load (explaining products), helps them focus on real service; " end customers do not have to wait to get product information in case staff is busy; e quick and detailed product information at a glance; 16 * helps customer make a qualified decision about which product suits his needs best; " extended offers (accessories) for individual products; " retailer can rent out advertisement space to manufacturer (during special 5 promotions or "stand-by mode"); " no need anymore for "hard-copy" price labeling, product information display; therefore more products can be displayed (unless hard-copy labeling is required by law); and * possibility of customer-oriented display of secured products together with 0 product promotion. Furthermore, it is within the broadest scope of the present invention to include the creation of statistics (e.g., via CheckPro Manager.RTM.) using the CMS as to which product was picked up the most, hit list, etc). This also includes the creation of hit lists regarding product interest of customers/sales data/etc. in connection with merchandise 5 planning and control systems and CheckPro Manager.RTM. data. The statistics ad hit lists can be provided via Ethernet. Because the electronics industry is constantly developing new high technology products and due to the complexity of the offered products, it is becoming more and more difficult for an end customer to distinguish between displayed items which one would .0 serve his/her needs best. However, by playing customized advertisements as soon as the product gets picked up by the customer, this distinction becomes much easier. It is within the broadest scope of the present invention to include the securement of non-electronic devices while promoting them at the same time (e.g., bottles, razors, etc.). While the invention has been described in detail and with reference to specific 25 examples thereof, it will be apparent to one skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope thereof. The term "comprise" and variants of that term such as "comprises" or "comprising" are used herein to denote the inclusion of a stated integer or integers but not to exclude any other integer or any other integers, unless in the context or usage an exclusive 30 interpretation of the term is required. Reference to prior art disclosures in this specification is not an admission that the disclosures constitute common general knowledge in Australia. 17