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Bunn, 2020 - Google Patents

Optimising the impact of promotional activity

Bunn, 2020

Document ID
3933982663755081323
Author
Bunn C
Publication year
Publication venue
Applied Marketing Analytics

External Links

Snippet

Given the sheer scale of investment, resource and time required by both consumer packaged goods manufacturers and retailers to deliver promotions to end consumers, a comprehensive programme of promotional optimisation should not just be an aspiration, but …
Continue reading at www.ingentaconnect.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading, distribution or shipping; Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • G06Q10/087—Inventory or stock management, e.g. order filling, procurement, balancing against orders
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking

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